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KEY FACTS ABOUT COUNTRY LIFE Country Life is one of Britain s best-loved magazines, celebrating a way of life reflected through property, architecture and the countryside. Its matchless authority and its world-class writing and photography have established it as a nonpareil in publishing. At the heart of the magazine are the property pages, where the finest houses are showcased to a refined, wealthy readership in the UK and overseas, who seek the best things Country in life. British Life is read country by over houses 208,000 are people the envy in of the the world UK every - Country week (NRS Life Jan-Dec is where 11) buyers search for Sold their in dream. over 60 countries across the globe MARK HEDGES EDITOR, OF COUNTRY LIFE COUNTRY LIFE READERS ARE High Net Worth Individuals - AB 61% - ABC1 78% Male 46% Female 54% - Average Age 52 years A targeted audience 70% of Country Life readers buy the magazine specifically for the property section Hard to reach, high net worth individuals with a mixture of inherited wealth and new money Aspirational - looking to buy their dream home In the market one in three Country Life readers are looking to buy a house within the next 12 months Liquid - 45% of Country Life readers will fund their next purchase with cash GLOBAL AUDIENCE Circulation: 39,257 sold every week including digital copies Readership: 206,000 UK 403,389 globally* *SOURCE ABC PRINT & DIGITAL JAN-DEC15, NRS/NMR JUL15-JUN16,COUNTRY LIFE READER SURVEY PROPERTY MARKET SHARE: JAN DEC 2015 KEY COUNTRY LIFE CIRCULATION TRENDS 2010 2015 10 + 5.5% 0 KEY COUNTRY LIFE 31% 19% 12% 38% SUNDAY TIMES FINANCIAL TIMES DAILY TELEGRAPH TOTAL MARKET 3,951 PAGES SOURCE: NMR 2015 15 30 45 60-26% 48% 27% DAILY TELEGRAPH FINANCIAL TIMES SUNDAY TIMES SOURCE: COUNTRY LIFE JAN-DEC 2010-2015/NATIONAL NEWSPAPERS DEC 2010-2015
ADVERTISING RATES Effective from January 1 ST, 2017. All rates subject to VAT. page half quarter eighth THE PROPERTY COLLECTION Number of insertions 1 3,700 2,030 1,140 615 350* 3 + 3,554 1,968 1,101 607 NA 6 + 3,485 1,930 1,080 595 320* 12 + 3,300 1,840 1,030 570 300* 26 + 3,095 1,740 965 540 NA 51 + 2,930 1,630 910 505 NA *The Property Collection IS A feature WE publish in the first issue of each month SIZE SPECIFICATIONS *height x width measurements in millimetres Double (spread) page Half (horizontal) Half (Vertical) Quarter (square) Eighth THE Ninth PROPERTY COLLECTION Type area 267 x 433 267 x 204 131 x 204 267 x 100 131 x 100 62 x 100 125 x 67 trim 300 x 460 300 x 230 147 x 230 300 x 112 NA NA NA Bleed 306 x 466 306 x 236 153 x 236 306 x 118 NA NA NA To advertise in Country Life: Tel: 020 3148 2610 or 079 5018 9359 Email: ROSEMARY.ARCHER@TIMEINC.COM
2017 Special issues JANUARY 4 th 11 th 18 th 25 th Winter Gardens FEBRUARY 1 st 8 th London Property Focus/ City Living 15 th Future Heirlooms 22 nd Fine Arts MARCH 1 st Schools Focus 8 th Country House Specialists 15 th Smaller Country Houses 22 nd Commuter Havens & *International supplement 29 th Spring Gardens APRIL 5 th Interiors & Ireland Property Focus 12 th The English Village (Easter) 19 th New Build & Development 26 th East Anglia MAY 3 rd Cotswolds 10 th Surrey & *Med & Monaco Property Focus 17 th Summer Gardens 24 th West Country 31 st Collectors & Jersey Property Focus JUNE 7 th 120th anniversary 14 th Masterpiece 21 st France 28 th JULY 5 th Best of Britain 12 th Waterside 19 th Architecture 26 th AUGUST 2 nd 9 th 16 th Scotland 23 rd 30 th Equestrian SEPTEMBER 6 th New Build & Developments & School Life 13 th Cotswolds 20 th Autumn Gardens 27 th Yorkshire & The North OCTOBER 4 th 11 th London & *International Property Focus 18 th Interiors 25 th Country Sports NOVEMBER 1 st Ski & Caribbean Property Focus 8 th Prince Charles 15 th Gentleman s Life 22 nd Restoration 29 th Christmas Gifts & Food & Drink DECEMBER 6 th 13/20 th Christmas, New Year Double & Travel Supplement 27 th NB: Property Focus will include property editorial but may not include a front cover line. Subject to change. *International Editions
TESTIMONIALS FROM OUR CLIENTS When we visit the finest houses in the UK we can be sure to see Country Life in a prominent position on the coffee table. We are able to enhance our clients profile by introducing them to buyers through our global network. Country Life and Savills is an essential partnership in successful marketing. LINDSAY CUTHILL HEAD OF COUNTRY DEPARTMENT, SAVILLS Country Life s exciting three - pronged approach - in print, on tablet and online - means it s perfect for commuters longing to escape who dream of a rural idyll. It s the ultimate publication for the cream of residential property for sale DAWN CARRITT DIRECTOR, COUNTRY HOUSES & ESTATES, JACKSON STOPS & STAFF Knight Frank has advertised more pages in Country Life than any of our competitors, we feel it is the main marketing medium for selling a country property. One can never underestimate where your buyers originate, Country Life touches both national and international markets. EDWARD CUNNINGHAM PARTNER, KNIGHT FRANK Winkworth has been advertising in Country Life since the magazine launched more than 110 years ago, as its discerning readership means it s by far the best place to advertise country homes and prime London properties JAMES PEACOCK HEAD OF BRAND, WINKWORTH Country Life is the country house hunter s bible and is not only a great read, but also a generator of excellent enquiries for our properties. It has the added advantage of a long shelf life, often producing good leads weeks after the advertisement has appeared JASPER FEILDING HEAD OF COUNTRY HOUSE, CARTER JONAs Country Life is a proven and essential part of our marketing strategy, ensuring our clients properties are exposed to both national and international buyers wanting to escape to the scenic county of Perthshire. EMMA CHALMERS HEAD OF RESIDENTIAL SALES, PERTHSHIRE, FOR CKD GALBRAITH
The Property Collection Once a month, Country Life runs a feature called The Property Collection. The Property Collection is dedicated to properties under 1.5 million, a sixth of a page and just 350 per insertion. This feature runs as the last property page so a prominent position at the front of the magazine. 67mm dates for 2017 February 1st March 1st April 5th May 3rd June 7th July 5th August 2nd September 6th October 4th November 1st November 29th December 13th/20th Deadlines are two weeks in advance, and space is subject to availability. Issue dates are subject to change. PRICES Single Insertion: 350 6 per year: 320 12 per year: 300 All prices are exclusive of VAT 125mm LOGO One of the finest sporting estates in the Dales. A substantial and historic six bedroom country house with two cottages and stunning grounds, together with over 24.4 ha (60 acres), of freehold land and over 830 ha (2,000 acres), of sporting rights with a high bird pheasant shoot, excellent equestrian facilities and circa one mile of fishing on the River Aire. 4 Bedrooms 3 Bathrooms 2 Reception Rooms Kitchen Dining Room Living Room 120ft Garden Garage Workshop EPC Rating D Guide Price: 899,000 Agent: Smith & Sons Phoine Number: 01287 679 397 Email Address: smiths&sons@gmail.com Website: www.smithsandsons.com ARTWORK IS SET FREE OF CHARGE TO OUR IN-HOUSE STYLE - 125MM X 67MM For FURTHER INFORMATION PLEASE CONTACT: Tel: 020 3148 2610 or 079 5018 9359 Email: rosemary.archer@timeinc.com
COUNTRY LIFE.CO.UK Countrylife Online is the digital home of premium property like the magazine it reaches an affluent, typically hard to reach global audience who are actively looking to purchase premium property. Countrylife.co.uk was one of the first premium property websites to launch and it is now powered by OnTheMarket.com, showcasing all properties nationally and supported by their growing network of member agents. UNIQUE Country Life online offers vendors more than just property listings its dedicated editorial team provides opinion and thought provoking content that is critical to anyone seriously interested in realising their dream of living in a beautiful home. A GROWING AUDIENCE More than twice as likely to view countrylife.co.uk on an Apple device More than 80% of pages viewed are property related A global reach with users in more than 200 countries More than 330,000 unique users Page impressions ranging from 2 million to 2.5 million per month, reflecting the property market MOST POPULAR SECTIONS GEOGRAPHY 3% 2% 4% KEY PROPERTY 10% 3% 2% 1% KEY UK HOMEPAGE USA 84% COUNTRYSIDE NEWS 71% AUSTRALIA CANADA SOURCE: CL & OMNITURE FRANCE
Advertising online increases the impact of your print advertising the advantages of an online advertising campaign include: Reach a wider audience Immediate and quantifiable results A range of packages to suit all budgets Tailor made campaigns for specific messages DISPLAY OPTIONS Email newsletter: 250 per email. Banner appearing at the top of the email newsletter sent to 16,000 opted in subscribers every Wednesday. Leaderboards: 18 per thousand MPUs: 20 per thousand Skyscrapers: 15 per thousand Buttons: 12 per thousand Social Media: POA REACHING A WIDER AUDIENCE In addition to Country Life s online audience, as part of Time Inc. UK we can give you access to over half of all women in the UK and 40% of all men online. Utilising Time Inc. UK s unique 1st party data you can target specific audiences across our brands both inside and outside the network to give extremely targeted campaigns for your clients. For example, you could promote a new retirement development to a specific geographical area and demographic, target equestrian enthusiasts to promote equestrian properties for sale or simply promote city living to an overseas audience. With over 400 segments we can tailor a campaign to suit your budget and needs to enable you to win even more sales and instructions whilst increasing brand awareness to core target audience. INTERNATIONAL PROPERTY FEED MARKETING OPTIONS AUTOMATED FEED: FROM 150 PER MONTH PER BRANCH* SINGLE PROPERTY UPLOAD: 150 PER MONTH ADDITIONAL UPSELLS FEATURED PROPERTY ON INTERNATIONAL CAROUSEL: 50 PER WEEK. SUBJECT TO AVAILABILITY, MAXIMUM OF 7 PROPERTIES PER WEEK PREMIUM LISTING: 50 PER MONTH PER PROPERTY FOR FURTHER DETAILS AND TO BOOK, PLEASE CONTACT: TEL: 020 3148 2610 or 079 5018 9359 EMAIL: ROSEMARY.ARCHER@TIMEINC.COM ALL PRICES ARE EXCLUSIVE OF VAT *BASED ON A 12 MONTH CONTRACT AND SUBJECT TO A FEED AUDIT. IMAGES SUPPLIED BY COUNTRY LIFE IMAGE LIBRARY