POST SHOW REPORT 9th International exhibition for domestic and industrial heating, water supply, sanitary, airconditioning, ventilation, equipment for pools, saunas and SPA September 5-8, 2016, Almaty, Kazakhstan, Atakent IEC
About Exhibition Post Show Report 9th International exhibition for domestic and industrial heating, water supply, sanitary, air-conditioning, ventilation, equipment for pools, saunas and SPA 187 number of exhibitors 5 601 unique visitors 18 exhibiting countries: Belarus, Germany, Denmark, Egypt, Iran, Italy, Kazakhstan, China, Kyrgyzstan, UAE, Pakistan, Poland, Russia, Turkey, Ukraine, France, South Korea, Japan National stand: Germany Group stand: Japan For the first time! The event was officially supported by: The Ministry of Investments and Development of the RK The Ministry of National Economy of the RK The Local Administration of Almaty The Trade Representation of the Russian Federation in the RK The 23rd Kazakhstan International Construction and Interiors Exhibition KazBuild 2016 was held in parallel with Aquatherm Almaty 2016.
Visitors Job titles of the visitors Manager / expert 35% Official composition Company director / owner Head of department / group 16% 33% Company deputy director 11% Individual entrepreneur 5% The representatives of the following companies are among the visitors: Kazsantehproekt, Energia КazSRPSIFES, Kazakh Vodokanalproekt, Kazatomprom NAC, Kazakh Santehproekt, KAZGIPRONEFTETRANS Engineering Company, KAZGOR DA, Kurylysekspertproekt, ElitStroyProekt-KS, Kazakh Research and Design Institute of Construction and Architecture, Bazis Design Institute, Metroproekt, Astana TeploEngineering, BI Group, Kazakh Promtransproekt, Kelet, ENKO, Robert Bosh and etc.
Visitors Geographical origin of the visitors according to countries 4% 3% 6% Geography Kazakhstan Kyrgystan Russia Far and near abroad 87% Geographical origin of the visitors according to Kazakhstan regions 2% 2% 1% Almaty city and Almaty region 4% 3% 4% Astana city 6% Karaganda region South Kazakhstan region Zhambyl region East Kazakhstan region 79% Atyrau region Other regions of Kazakhstan
Visitors Buyer s Program Transfer by bus To attract designers, engineers and company directors the special Buyer s Program was held, in the framework of which free transfer to the exhibition was provided. At the special invitation of Iteca LLP the VIP delegation from Kyrgyzstan consisting of 108 specialists arrived to get to know the exposition and to hold negotiations with the potential partners. The representatives of such companies as the State Agency of Architecture, Construction, Housing and Communal Services under the Government of the Kyrgyz Republic, Micha Architecture Firm, Gorproject Engineering Firm, Arkhstroiproekt Design Bureau and others were the members of the delegation.
Visitors Areas of business represented by visitors Type of activity 6% 3% 2% 1% 1% Production Retail 9% 31% Services (designing, assembly, repair, etc.) Wholesale / distributor Construction 13% Wholesale and retail chains Other Housing and communal services 15% 18% Expertise / certification Media 91% of the visitors plan to visit the exhibition in 2017
Visitors Scope of activity Areas of activity of visiting companies Heating Water supply/water treatment/waste water disposal Ventilation 7% Other 5% Engineering / assembly equipment and design 4% Building and structure design 3% Plumbing equipment 3% Industrial and housing construction 3% Pipes / pipelines accessories / pipeline fittings 3% Air-conditioning 3% Pools / saunas / spa 2% Measurement and control equipment 2% Pumping equipment 2% Construction equipment and accessories 2% Engineering 2% Energy efficient technologies 1% Cooling equipment 1% Gas supply 1% Sanitary ware 1% Oil and gas extraction and processing 1% 21% 34%
Visitors Sections the visitors were interested in* Heating 37% Exhibition s sections Water supply/water treatment/waste water disposal Ventilation 17% 29% Air-conditioning 14% Pipes / pipelines accessories / pipeline fittings 14% Pumping equipment 14% Plumbing equipment 11% Sewage system 9% Measurement and control equipment 8% Pools/saunas/spas 8% Energy efficient technologies 7% Building automation systems 5% Sanitary ware 5% Electric equipment 4% *Proportion of the number of visitors. Multiple choice question were used in the interview.
Business Program This year the Local Administration of Almaty exceptionally participated in the organization of the events. The business program of the exhibition was expanded and included B2B MEETINGS with the representatives of the utility companies and exhibitors, A FREE TOUR to waste water treatment plants, which was organized by Tospa SU for the participants of the event. ROUND TABLE, which became an integral part of the exhibition, this year was devoted to the issues on the optimization of the activities of housing and communal services and development of the areas as heating, ventilation, air conditioning, water supply, wastewater disposal and wastewater treatment. Among the speakers there were the representatives of public authorities and key businesses: the Committee for Construction, Housing and Communal Services, the Ministry of National Economy of the Republic of Kazakhstan, Kazakhstan Centre for Modernization and Development of Housing and Utilities JSC, Almaty Heating Networks LLP, Almaty Su Holding, Almaty Power Stations JSC, Arcelor Mittal Tubular Products JSC and others participated in the discussions. SEMINARS AND PRESENTATIONS of Razional Asia, Menerga, Panasoniс, Japan Association for Trade with Russia and NIS ROTOBO and Artyushenko & Partners Law Firm were successfully completed. PRACTICAL AREA was organized for the second consecutive year. The visitors were able to test personally the new systems of axial pressing with a reliable connection among plastic pipes from United Thermo, the most energy saving circulation pump Grundfos Kazakhstan, as well as the system of thermal insulated pipe of Uponor Ecoflex and Quick & Easy mounting system from Iron Plast.
Signing of Memorandums and Agreements On September 5 in framework of Aquatherm Almaty 2016 the agreements and memorandums between Kazakhstan and international companies, contractors and public utilities of the city totaling over 2 billion KZT were signed. As a result of bilateral negotiations Almaty Power Stations JSC and ABS-Kurylys Service signed a contract amounted to 1.5 bln KZT for repair works, supply of materials and spare parts for electric equipment. Almaty Power Stations JSC is engaged in the production of heat and electricity in Almaty city and Almaty region. About 70% of population of Almaty region are the consumers of the company s energy. One of the large agreements between the companies Zi-Dan, Construction and Design Company Atakent LLP and TehTrubTrade LLP were contracts worth more than 270 million KZT each for landing of pipes and fittings. As the representatives of the companies highlighted, the parties are planning to intensify the partnership, including the exchange of knowledge on technical standards. According to the document, the companies representatives expressed their intention of cooperation, carrying out joint activities and operations in the implementation of construction projects in the sphere of housing and public utilities. At the end of the first day, 11 major international and Kazakhstan companies signed agreements and memorandums of cooperation for 2016-2017. A working group of representatives of the companies was created to coordinate the project works. The agreement on mutual provision of information in the framework of the implementation of the projects provided for the agreements was reached.
Exhibitors Purpose of participation Purposes of participation in the exhibition 2% 2% 1% 1% Find new clients/partners 3% Increase awareness of brands/products/services Meet/sell to current customers 5% 26% Maintain company's image/brand position 6% Enter a new market 10% Learn about competitors products/services Launch a new product/service 11% 14% 19% Test market a new product Attract the attention of municipal services and government organisations To attract media attention Investment activity Other 65% of exhibitors consider that Aquatherm Almaty Exhibition is important for business 27% of exhibitors signed the contracts during the exhibition
Exhibitors Testimonials Watch the video from the exhibition As a result of the exhibition, we signed the memorandum with Tospa SU. Now, at an early stage, the contracts for the supply and selling to the city shops are expected to be signed. There were many designers at the exhibition, who came to our stand. The exhibition made a really good impression. The flow of people was observed until the end of the exhibition. We are really satisfied. Abzal Sadvakassov, TC Director, Amitech Astana LLP I came to the exhibition as a representative for the first time. Our purpose is to find new partners, solutions for the use of our networks and to establish new relations on the platform. The organization is at a high level, everything goes very well. People come to us, show their interest, we have already signed an agreement on further cooperation. Sergey Lukhtin, Head of Operative Dispatch Management, Almaty Heating Networks LLP Our company offers the services in industrial automation, and we are looking for new customers. We have participated for the first time, and we hope that we will become more famous, will attract new partners and also will develop Kazakhstan s industry. All our equipment is continuously updated. It should be mentioned that the exhibition is organized well, there are many interesting offers. Alexander Shvabauer, C&I Engineer, Yokogawa We have been cooperating with Iteca since 2003. During these years we have not missed any exhibition, as for us - domestic producers this exhibition is perfect for image-building, and it is the largest exhibition in Kazakhstan. This year we would like to highlight an exceptionally high level of the event. Igor Tupikov, CEO, Buran Boiler LLP
Service for exhibitors Free posting of the news about the products presented on the event website throughout the year. Information about new products, hit sales, special promotions and offers, competitive advantages of products and services. The program for promoting new exhibitors - The special program, which gives a unique opportunity to clearly advertise the business, is specially designed for new exhibitors - New exhibitors are marked with a special sign NEWCOMER on the website of the event in the section List of exhibitors - The exhibition catalogue: the sign NEW in the exhibitors list Special tools for attracting visitors to the stands of exhibitors: - E-invitation for clients and partners - The banner to be placed on the website of the company Visit our stand - Image for subscription and e-mail newsletters - Printed invitations for clients and partners - Sample invitation letters and other materials at the request of exhibitors A personal account of exhibitors which enables to: - Post information about the company in the exhibition catalogue - Download e-invitation with the stand number and name of the company - Pre-register employees of the company to get the exhibitor s badge - Upload a logo to place on the main page of the website and in an online exhibitors list - Download technical manual, logistics of the exhibition, etc.
Advertising campaign Media support: more than 30 specialized issues, over 90 publications during the whole year. Advertising on the Internet resources the highest rated and specialized websites of Kazakhstan and CIS regions. Social Network: Facebook Targeted Advertising: Moi Mir, mail.ru, Odnoklassniki Telemarketing: calling around to companies during the year according to Portrait of Visitor Postal VIP Newsletters 1,5 months before the event E-mail Marketing: sending newsletters to over 8,000 industry professionals in the database Buyer s Program: VIP delegation from Kyrgyzstan TV Advertising: video clips on Eurasia First Channel, Otyrar TV SMS Newsletters External Advertising: LED displays Distribution of invitation tickets