Chris Jones Director - Strategic Initiatives Department of Economic Development and Tourism October 25, 2018
World Tourism Economy - 2017 1.33 Billion Intl Tourist Arrivals (+7%) highest increase since 2009 US$1.34 Trillion Intl Tourism Receipts (+5%) 1 in every 10 jobs 10% of world GDP Outlook 4 to 5% growth in 2018 Region Arrivals Receipts (US$) Americas 211M (+5%) 326 billion (+1%) Europe 672M (+8%) 519 billion (+8%) Asia and the Pacific 323M (+6%) 390 billion (+3%) Africa 63M (+9%) 37 billion (+8%) Middle East 58M (+5%) 68 billion (+13%) Source: UNWTO. Tourism Highlights. 2018 Edition
Canadian Tourism Economy - 2017 In 2017: 20.85M International arrivals (+4.4%) (1) 14.3M US arrivals (+3.1%) (1) 6.5M Overseas arrivals (7.2% ) (1) $97.4 Billion in tourism expenditures (+6.3%) (2) 1 in 10 jobs (1.8 million) 2.06% of Canada s GDP (2) Outlook 1% to 2% growth in 2018 Source: (1) Destination Canada. Tourism Snapshot December 2017. (2) Statistics Canada. National Tourism Indicators 2017. (3) ISED - Small Business and Tourism Top Markets (1) Arrivals US 14.3M (+3.1%) UK 801K (-3.8%) China 682K (+11.8%) France 570K (+4.6%) Germany 388K (+5.2%) Australia 375K (+12.6%)
2017 Atlantic Tourism Economy With a population of just 2.3 million, in 2017 Atlantic Canada hosted in excess of 62 million visitors (22% growth since 2005). These visitors spent an estimated $5.5 billion while vacationing in Atlantic Canada (50% growth since 2005). Tourism generates upwards of 62,900 (FTE) jobs for Atlantic Canadians. Domestic markets account for more than 85% of non-resident, tourism-related visits. The Northeastern region of the USA & the UK are Atlantic Canada s most lucrative international markets. Source: NLTCR, NSTA, NBTHC, PEIEDT
Provincial Tourism Economies Preliminary Estimates - 2017 6.31 M $5.50 B 1.76 M $1.25 B 3.3% 0.55 M $1.04 B 3.3% 2.75 M $ 2.75 B 4.2% 1.57 M $0.46 B 6.7% Source: NLTCR, NSTA, NBTHC, PEIEDT, Statistics Canada
Atlantic Tourism Outlook 2019 2020 2021 Canada NL NS NB Visits $ Visits $ Visits $ Visits $ 2.2% 5.3% 2.7% 5.2% 2.0% 4.9% 1.9% 3.3% 2.2% 5.0% 1.3% 4.0% 1.8% 4.5% 1.8% 3.8% 2.1% 4.8% 0.3% 3.3% 1.8% 4.3% 1.8% 4.2% Nationally, visitation is expected to grow by more than 2% a year until 2021. Revenues are expected to grow by 5%. Much of Atlantic Canada will grow at levels below the national averages. Growth rates for PEI are forecast to be comparable to national growth rates. Source: Conference Board of Canada. Travel Markets Outlook Spring 2018.
Regional Tourism Trends
22% growth in non-resident visits since 2005 50% growth in total revenues since 2005 5.1 5.2 5.2 $3.67 $3.74 $3.85 5.0 5.1 $4.02 $4.15 5.4 $4.38 5.2 $4.70 5.0 5.0 5.1 $4.50 $4.50 $4.69 5.4 $4.89 5.8 $5.25 6.2 $5.50 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Arrivals (Millions) Revenues ($Billions) Source: NLTCR, NSTA, NBTHC, PEIEDT
2.43 2.11 2.14 2.24 2.09 2.07 1.95 1.79 1.80 1.55 1.50 1.62 1.31 1.35 1.36 1.38 1.40 1.24 1.22 1.24 1.28 1.23 1.30 1.33 1.41 1.49 1.57 0.47 0.49 0.48 0.46 0.49 0.51 0.50 0.54 0.55 NS + 15% NB + 34% PE + 29% NL + 12% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 NL NS NB PE Source: NLTCR, NSTA, NBTHC, PEIEDT
2018 Regional Growth Indicators Preliminary - September, 2018 % Growth in Non-Resident Visits PE 0.7% NB 2.0% NS 0.9% -2.2% NL Source: NLTCR, NSTA, NBTHC, PEIEDT
2018 PEI Tourism Growth Indicators YTD September 30, 2018 Air - 0.3% - 0.9% Bridge + 0.8% + 0.8% Ferry + 2.0% + 0.6% Motorcoach Overnight Stays (YTD to Aug) - 4.0% - 4.0% Cruise Ship + 10.4% + 10.4% Sources: Strait Crossing Ltd (Bridge); Charlottetown Airport Authority (Air); Northumberland Ferries Ltd (Ferry); Charlottetown Harbour Authority (Cruise); Tourism PEI ITS (Motorcoach).
Bridge Non-Resident Bridge Traffic. YTD September 30, 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Strait Crossing Bridge Ltd.
Air - Non-Resident Air Traffic. YTD September 30, 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Charlottetown Airport Authority
Ferry - Non-Resident Ferry Traffic. YTD September 30, 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Northumberland Ferries Ltd
Cruise - Cruise Ship Passenger & Crew Traffic. YTD September 30, 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Charlottetown Harbour Authority
Growth in Room / Camp Nights Sold 2008 2018 (YTD August 31, 2018) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Campground Site Nights Sold Fixed Roof Room Nights Sold Linear (Campground Site Nights Sold) Linear (Fixed Roof Room Nights Sold) Source: Tourism PEI (ITS) (Occupancy)
Volume - Non-Resident Visits to PEI Preliminary - in thousands of visits 1,568 1,578 Strong upward trend in non-residents visits Average annual growth rate of 2.1% 29% growth since 2005 1,485 1,225 1,240 1,281 1,299 1,298 1,332 1,410 1,221 1,192 1,230 1,228 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018F Source: PEI Tourism Volume Model
Value - PEI Tourism Revenues Preliminary - in million $ Strong upward trend in tourism revenues Average annual growth rate of 2.8% 42% in revenues since 2005 459.9 486.2 432.9 342.3 346.4 360.5 359.5 359.1 378.6 381.7 380.4 381.6 401.1 405.6 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018F Source: PEI Tourism Value Model
2018 PEI Visitation & Revenue Estimates - Forecast 2018 Forecast % Change Tourism Volume (Total Non-Resident Visits: Persons) 1,578,400 + 0.7% Tourism Value (Total Revenue: $ million) $486.2 + 5.7% Source: PEI Tourism Volume Model Estimates
PEI s Origin Markets 2.6% 4.2% 1.0% 5.1% 2.0% New Brunswick Nova Scotia 31.0% Quebec Primary Markets 14.2% Ontario Newfoundland & Labrador Rest of Canada 9.1% Source: 2017 PEI Tourism Volume Model 30.8% New England Rest of US Overseas
New Brunswick Visits (in 000s) 449 Strong upward trend in visitation 30% growth vs 2005 12% growth 2017 vs 2016 417 402 400 344 348 353 367 369 373 363 351 370 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: PEI Tourism Volume Mode Excludes cruise ship travellers and motor coach tourists.
Fast Facts New Brunswick Market Overview PEI s largest tourism market in 2017 Accounted for 31.0% of all non-resident visits to PEI Generated an estimated $120.2 million in tourists revenues in 2017 Strong adult couples (47%) & family (29%) market Strong (95%) repeat visitor market Average length of stay 4.0 nights Primary travel motivators include outdoor activities & festivals/events Primary activities include sightseeing, visiting friends/relatives & beaches Source: PEI Exit Surveys)
Nova Scotia Visits (in 000s) 426 435 443 416 440 443 General downward trend in visitation 15% decline 2005 vs 2012 23% growth since 2012 3% growth 2017 vs 2016 419 400 434 447 362 380 390 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: PEI Tourism Volume Model Note: These numbers exclude cruise ship travellers and motor coach tourists.
Fast Facts Nova Scotia Market Overview PEI s 2 nd largest tourism market in 2017 30.8% of all non-resident visits to PEI Generated an estimated $126.7 million in tourists revenues in 2017 Strong adult couples (51%) & family (25%) market Strong (97%) repeat visitor market Average length of stay 3.9 nights Primary travel motivators include outdoor activities & festivals/events Primary activities include sightseeing, visiting friends/relatives & beaches Source: PEI Exit Surveys (2007-08; 2012; 2014)
Ontario Visits (in 000s) Strong upward trend in visitation 43% growth vs 2005 5% decline 2017 vs 2016 187 216 206 144 146 155 148 158 149 157 158 146 132 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Note: These numbers exclude cruise ship travellers and motor coach tourists. Source: PEI Tourism Volume Model (2005 2017)
Fast Facts Ontario Market Overview PEI s 3 rd largest tourism market in 2017 14.2% of all non-resident visits to PEI Generated an estimated $114.6 million in tourists revenues in 2017 Strong adult couples (51%) & family (25%) market Good (67%) repeat visitor market Average length of stay 6.4 nights Primary travel motivators include outdoor activities, culture, culinary experiences & festivals/events Primary activities include sightseeing, culinary, beaches, history/culture, shopping & national parks Source: PEI Exit Surveys (2007-08; 2012; 2014)
Quebec Visits (in 000s) Upward trend in visitation 8% growth vs 2005 6% decline 2017 vs 2016 133 141 132 128 123 122 118 118 119 113 115 118 105 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Note: These numbers exclude cruise ship travellers and motor coach tourists. Source: PEI Tourism Volume Model (2005 2017)
Fast Facts Quebec Market Overview PEI s 4 th largest tourism market in 2017 9.1% of all PEI visitation Generated an estimated $59.0 million in tourists revenues in 2017 Strong adult couples (51%) & family (21%) market Good (63%) repeat visitor market Average length of stay 5.7 nights Primary travel motivators include nature/outdoor activities, culture, culinary experiences & festivals/events Primary activities include sightseeing, culinary, beaches, history/culture, shopping & national parks Source: PEI Exit Surveys
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