Australian Bridge Federation SUMMER FESTIVAL OF BRIDGE 16 30 January 2012 Parliament House, Canberra Information for sponsors
CONTENTS TOPIC PAGE NO About bridge 3 Bridge administration 6 The Summer Festival of Bridge 10 Sponsorship Options and Pricing Guide 12 2
WHAT IS BRIDGE? The form of bridge played today is called 'contract bridge' and was invented in 1925. It is the most popular card game in the world with over 100 countries as members of the World Bridge Federation. The estimated number of bridge players exceeds 60 million. Bridge is played by four players and is a partnership game with one partnership opposing the other. The appeal of Bridge is that it is an easy game to learn, a hard game to master and you don t have to be an expert to enjoy it. The medical profession is only now coming to realise that, as people are tending to live longer, remaining mentally fit may be as important as maintaining levels of physical fitness. More and more often chess, bridge, backgammon and crossword puzzles are being cited as excellent activities for keeping the brain exercised and stalling the onset of Alzheimer's disease and other dementias. 3
IT S A GREAT WAY TO IMPROVE YOUR: logical thinking skills mathematical ability memory teamwork social skills concentration critical thinking ability communication skills problem solving ability; and inferential reasoning. 4
SNAPSHOTS BRIDGE TRAGICS President Barack Obama s first job?... caddy at a bridge tournament Winston Churchill Dwight Eisenhower Mahatma Ghandi Deng Xiao Ping Agatha Christie Oprah Winfrey Woody Allen Omar Sharif Bill Gates Warren Buffett Martina Navratilova 5
BRIDGE ADMINISTRATION With its many millions of players world wide, Bridge has an organisational structure similar to that of soccer. Headed by the World Bridge Federation, there are eight zones. These zones are Europe (1), North America (2), South America (3), Asia (4), Central America (5), Pacific Asia (6), South Pacific (7) and Africa (8). Zone 7, the South Pacific, is comprised of 4 areas; Australia, French Polynesia, New Caledonia and New Zealand. Tournaments are organised and are played at a number of levels including regionally, nationally and internationally. Many of these tournaments attract huge numbers of players from all over the globe. 6
AUSTRALIAN BRIDGE FEDERATION (ABF) A not for profit organisation mostly run by volunteers headquarters are in Canberra 33,000 registered members Almost 350 affiliated bridge clubs throughout Australia It is estimated there are a further 5 times this number that are not members of the ABF (ie social players/on line players/ private bridge club members). In addition, there are many social and internet based clubs that operate independently of the ABF. www.abf.com.au 7
THE SUMMER FESTIVAL OF BRIDGE Will be held in Australia s capital Canberra Runs from 16 30 January 2012 Venue for 2012 Rydges Hotel, London Circuit, Canberra New initiative for 2012 a free Celebrity Speaker event for beginner, intermediate and advanced standard players 8
OBJECTIVES The objectives of the Summer Festival of Bridge are to provide: local, National and International participants with a world class tournament excellent value for money a range of events to appeal to all levels of players a fun, relaxed tournament atmosphere with lots of opportunities for social interaction and networking; and options for other recreational activities whilst people are visiting Australia s capital. 9
Characteristics of the 2011 audience are: WHO ATTENDS? Over a two week period, the SFOB will attract approximately 1600 competitors from Australia and overseas and the captive audience is ideal for any sponsor to promote their brand. 7O% of attendees are retired majority aged between 56 70 years mostly tertiary educated 95% have English as a first language majority are from New South Wales and Victoria computer literate internet savvy 60% 40% split with more women than men majority are financially comfortable frequent travellers to places of interest (National and International). 10
YOUTH WEEK Runs concurrently with the SFOB held as a residential at Rydges, Eagle Hawk Canberra resort (about 15 minutes drive from the main event) Competition for youth up to 25 years of age (mostly university students) Attracts approximately 50 youth from Australia and New Zealand Huge potential for expansion (plans under way) 11
SPONSORSHIP OPTIONS AND PRICING GUIDE Gold Star Sponsor Silver Star Sponsor Bronze Star Sponsor Benefactors One off sponsorship opportunities 12
GOLD STAR SPONSOR What we provide 1. Naming rights congress 2. Full page advertisement on back page of scoring books (everyone gets one) 3. Information leaflets or product sample in satchels 4. Your brand/logo on satchels 5. Advertising stands or banners at venue reception and playing areas 6. Email forwarded (by ABF) to all registered attendees one week prior to event 7. Information on ABF website (event page) with hyperlink if required 8. Full page ad in ABF National Newsletter 9. Product on display at venue (tent/table) 10. Opportunity to speak to contestants (2 mins) prior to commencement of play each day 11. One full page ad in congress Daily Bulletin 12. Place on ad on BBO (online broadcast) to run concurrently Your product reach Extensive brand exposure to both National and International bridge audience (33,500 ABF members alone) Event promoted under your company name Ad in ABF Newsletter Brand exposure to all congress participants and staff (1650 +) via: Satchels your logo on them + information/ product inserted in each one Daily Bulletin newspaper Score book Personal presentation Information on web site National and International exposure to BBO viewers watching top players on line 13
SILVER STAR SPONSOR What we provide 1. Naming rights a specific competition 2. Information leaflets or product sample in satchels these provided to all attendees 3. Advertising stand or banner at venue in reception area 4. Email (by ABF) to all registrants one week prior to event commencement 5. Information on ABF website (event page) 6. One page ad in ABF National Newsletter 7. One page ad on back page of congress Daily Bulletin 8. Place an ad on BBO (online broadcast) to run concurrently Your product reach Brand exposure to both National and International bridge audience (33,500 ABF members alone) via the ABF web site event page + Information published in the ABF Newsletter Brand exposure to all congress participants and staff (1650 +) via: Satchels Daily Bulletin newspaper Score book Information on web site National and International exposure to BBO viewers following top players live on line. 14
BRONZE STAR SPONSOR What we provide 1. Naming rights a specific competition 2. Information leaflets or product sample in each satchel (provided to all competitors) 3. Email sent (by ABF) to all registrants one week prior to commencement of competition 4. Your Company information on the ABF web site (event page) 5. Hyperlink on ABF web site event page to your Company web site 6. One ad on pack page of the congress Daily bulletin. Your product reach Brand exposure to both National and International bridge audience (33,500 ABF members alone) via the ABF web site event page Brand exposure to all congress participants and staff (1650 +) via: Satchels Daily Bulletin newspaper Score book Information on web site Event name in congress program 15
BENEFACTORS Naming rights a specific competition (eg the John Smith Novice Event) 16
ONE OFF SPONSORSHIP OPPORTUNITIES What we provide Your product reach $ Cost Naming rights a specific competition All competition attendees (1600+) 1,000 Your logo on staff T shirts (caddies, directors, scorers) Visual exposure to all attendees for the duration of the congress Information leaflets or product sample in all satchels All competition attendees 1,000 2.000 Email sent (by ABF) to all registrants one week prior to the event Information on ABF web site (event page) Hyperlink on ABF event page to your Company home page One advertisement on the back page of the congress Daily Bulletin Sponsor drinks at private bar (exclusive use of bridge competitors) can name the bar for duration of event as will be allocated to bridge congress use only 2000 branded pens medium quality for placing in each competitor s satchel (use for scoring sheets etc) All competition attendees 1,000 Exposure to everyone interested in attending the congress (1600+ in Australia + overseas guests) 1,200 Exposure to everyone interested in attending 1,500 Exposure to everyone at the congress (participants and staff) Drinks will appeal to majority of congress attendees Name of bar will be known by all at congress (including staff) 400 3,000 Provided to all competitors 2,500 17