& AMERICAN EXPRESS MAGAZINES TRAVEL SURVEY Q.3/2014 www.centurion-magazine.com & www.departures-international.com
& TRAVEL PLANS & SPEND www.centurion-magazine.com & www.departures-international.com
LEISURE TRAVEL PROFILE OVERVIEW LEISURE TRAVEL PROFILE DEPARTURES AUDIENCE CENTURION AUDIENCE DEPARTURES & CENTURION Ø Total number of leisure trips per year Domestic trips Trips within the EU Travel outside the EU 11.5 TRIPS 5.6 3.7 2.2 14 TRIPS 5.7 5.7 2.6 12.5 TRIPS 5.7 4.4 2.4 Ø Total number of days spend on holiday each year Domestic trips Trips within the EU Travel outside the EU 45.9 DAYS 14.6 13.8 17.5 51.6 DAYS 14.7 17 19.9 48.2 DAYS 14.7 15 18.5 CENTURION readers take 2.8 more days vacation than in previous years. DEPARTURES readers are travelling the same amount as in previous years, but spend 1 additional day on domestic trips. Q. How often do you travel? Provide the number of leisure trips you and/or your household members have taken in the past 12 months, as well as the approximate duration of these trips. Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
TRAVEL SPEND EMEA Currently, 87% of DEPARTURES and 9 of CENTURION readers are planning to travel to within Europe in the next 12 months. AVERAGE AMOUNT PER PERSON PER TRIP Africa 4,200 7,700 Middle East 3,200 6,900 Europe 2,600 4,900 DEPARTURES Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 CENTURION
TRAVEL SPEND ASIA Currently, 3 of DEPARTURES and 39% of CENTURION readers are planning to travel to Asia in the next 12 months. AVERAGE AMOUNT PER PERSON PER TRIP Japan 5,200 7,000 Asia-Other 4,600 6,900 China 3,600 6,300 India 3,500 5,100 DEPARTURES Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 CENTURION
TRAVEL SPEND PACIFIC Currently, 9% of DEPARTURES and 1 of CENTURION readers are planning to travel to the Pacific in the next 12 months. AVERAGE AMOUNT PER PERSON PER TRIP Australia/New Zealand/South Pacific Islands 5,900 9,900 DEPARTURES CENTURION Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
TRAVEL PLANS & SPEND AMERICAS Currently, 6 of DEPARTURES and 68% of CENTURION readers are planning to travel to the Americas in the next 12 months. AVERAGE AMOUNT PER PERSON PER TRIP Caribbean/Ber muda South America United States 3,900 4,700 4,800 7,100 8,100 7,800 Canada Central America 3,600 3,600 6,000 6,400 Mexico 3,000 4,800 DEPARTURES CENTURION Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& WEEKEND GETAWAYS www.centurion-magazine.com & www.departures-international.com
WEEKEND GETAWAYS AVERAGE OF 7 PER YEAR 6 OF DEPARTURES READERS AND 6 OF CENTURION READERS TAKE MORE THAN 5 WEEKEND GETAWAYS EACH YEAR Q. How many weekend getaways do you and/or members of your household typically take per year? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
WEEKEND GETAWAYS AVERAGE SPEND READERS TAKE ON AVERAGE 7 WEEKEND GETAWAYS PER YEAR 4 100 DEPARTURES CENTURION 1 830 1 930 1 930 1 940 2 000 2 050 2 150 1 490 1 570 1 320 1 480 1 290 1 490 Sport & Outdoor Getaway Gourmet Getaway Learning Experience Cultural Event Spa/Wellness Getaway City Sightseeing Trip Shopping Trips Q. How much do you spend on the following types of weekend getaways per person per trip? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
WEEKEND GETAWAYS TRIPS TAKEN IN THE LAST 12 MONTHS City Sightseeing Getaway Gourmet Getaway Shopping Trip Spa/Wellness Getaway Beach Getaway Cultural Event Sport & Outdoor Getaway 4 50% 39% 46% 4 4 3 4 30% 3 2 3 68% 69% Customised or Tailored Experience Learning Experience Other 8% 8% 6% 7% 6% DEPARTURES CENTURION Q. Which type of weekend getaways or mini vacations at hotels, resorts, spas, or similar have you and/or other household members taken in the past 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& DESTINATIONS www.centurion-magazine.com & www.departures-international.com
INTERNATIONAL DESTINATIONS NEXT 12 MONTHS DEPARTURES MAGAZINE LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS 87% travel within: 17% travel to: 6 travel to: 3 travel to: 9% travel to: EUROPE 87% MIDDLE EAST 17% AMERICAS 6 ASIA 3 PACIFIC 9% France 3 UAE 1 United States 49% Thailand 10% Australia 7% Italy 30% Qatar Caribbean/Bermuda 16% Singapore 10% New Zealand England 26% Oman Canada 10% Hong Kong 8% Other Pacific Germany 2 Israel Central/ South America 9% Japan 7% Fiji Spain 20% Jordan Mexico China Tahiti Switzerland 17% Egypt Vietnam Other Pacific Austria 16% Lebanon Maldives Moorea Belgium 1 Other Middle East Indonesia Scotland 9% Malaysia Denmark 9% India Netherlands 8% Cambodia Greece 8% AFRICA Taiwan Sweden 7% Africa 1 Philippines Portugal 7% Other Asia Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
INTERNATIONAL DESTINATIONS NEXT 12 MONTHS CENTURION MAGAZINE LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS 9 travel within: 27% travel to: 68% travel to: 39% travel to: 1 travel to: EUROPE 9 MIDDLE EAST 27% AMERICAS 68% ASIA 39% PACIFIC 1 France 5 UAE 2 United States 66% Hong Kong 17% Australia 8% Italy 4 Oman Caribbean/Bermuda 19% Singapore 1 New Zealand Germany 3 Qatar Canada 1 Thailand 1 Other England 3 Israel South America 1 Vietnam 10% Fiji Spain 28% Jordan Mexico 6% Japan 8% Tahiti Switzerland 2 Bahrain Central America Maldives 9% Austria 2 Lebanon Indonesia 6% Monaco 1 Saudi Arabia India 6% Greece 1 Kuwait China Belgium 10% Other Malaysia Sweden 8% Sa Taiwan Croatia 8% AFRICA Myanmar Netherlands 7% Africa 1 Cambodia Portugal 7% Philippines 2 Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DESTINATIONS WITHIN EUROPE NEXT 12 MONTHS TOP 20 EUROPEAN LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS France Italy Germany England Spain Switzerland Austria Monaco Greece Belgium Sweden Croatia Netherlands Portugal Scotland Turkey Czech Republic Norway Denmark Ireland 6% 1 8% 1 1 10% 7% 8% 6% 8% 8% 7% 7% 7% 6% 9% 6% 9% 17% 16% 30% 2 26% 20% 28% 2 2 3 3 3 4 5 Q. Which of these European countries are you planning to visit for leisure during the next 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DESTINATIONS WITHIN THE MIDDLE EAST NEXT 12 MONTHS MIDDLE EASTERN LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS UAE Oman Qatar Israel Jordan Lebanon Saudi Arabia Bahrain Kuwait Other 1 2 Q. Which of these Middle Eastern countries are you planning to visit for leisure during the next 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DESTINATIONS WITHIN AFRICA NEXT 12 MONTHS AFRICAN LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS South Africa 9% Kenya Botswana Seychelles Morocco Nigeria Other Q. Which of these African countries are you planning to visit for leisure during the next 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DESTINATIONS WITHIN NORTH AMERICA NEXT 12 MONTHS NORTH AMERICAN LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS USA 49% 66% Canada 10% 1 Mexico 6% Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DESTINATIONS WITHIN THE USA NEXT 12 MONTHS TOP 20 USA LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS New York California Florida Nevada 8% Massachusetts 6% Washington Texas Arizona Hawaii New Jersey Colorado Illinois District of Colombia Pennsylvania Maryland Georgia New Mexico South Carolina Maine Oregon Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 1 19% 2 26% 3 3 Q. Where within the United States are you planning to visit for leisure during the next 12 months?
DESTINATIONS WITHIN THE CARIBBEAN NEXT 12 MONTHS CARIBBEAN LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS Barbados Bahamas St. Barts Bermuda British Virgin Islands Aruba Cayman Islands St. Kitts & Nevis St. Martin St. Lucia US Virgin Islands Turks & Caicos Trinidad & Tobago St. Vincent & Grenadines Guadeloupe Antigua & Barbuda Jamaica Grenada Puerto Rico Other 6% Q. Which of these Caribbean countries are you planning to visit for leisure during the next 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DESTINATIONS WITHIN CENTRAL/SOUTH AMERICA NEXT 12 MONTHS CENTRAL / SOUTH AMERICAN LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS Argentina Brazil Chile Peru Colombia Costa Rica Ecuador Venezuela Panama Paraguay Guatemala Nicaragua Q. Which of these Central/South American countries are you planning to visit for leisure during the next 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DESTINATIONS WITHIN ASIA NEXT 12 MONTHS ASIAN LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS Hong Kong Thailand Singapore Vietnam Japan Maldives India Indonesia China Malaysia Taiwan Myanmar Cambodia Philippines Macau South Korea Laos Nepal Pakistan Other 8% 7% 8% 7% 6% 6% Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 10% 10% 10% 1 1 17% Q. Which of these Asian countries are you planning to visit for leisure during the next 12 months?
DESTINATIONS WITHIN AUSTRALIA/PACIFIC ISLANDS NEXT 12 MONTHS AUSTRALIAN / SOUTH PACIFIC ISLANDS LEISURE TRAVEL DESTINATIONS - NEXT 12 MONTHS Australia 7% 8% New Zealand Tahiti Fiji Other Q. Which of these countries are you planning to visit for leisure during the next 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& DESTINATIONS REGULARLY VISITED & FUTURE EXPLORATIONS www.centurion-magazine.com & www.departures-international.com
TOP DESTINATIONS REGULARLY VISITED DESTINATIONS WHICH READERS TRAVEL TO REGULARLY - AT LEAST ONCE EVERY 2 YEARS CENTURION United States France Italy Germany United Kingdom Spain Austria Switzerland United Arab Emirates Thailand DEPARTURES United States France Italy Germany United Kingdom Spain Switzerland Austria Thailand United Arab Emirates Q. Are there any destinations which you visit regularly (at least once every two years)? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
NEW DESTINATIONS TOP CHOICES DESTINATIONS READERS PLAN TO EXPLORE IN THE NEXT 3 YEARS RANK DEPARTURES 1. Australia 2. Maldives 3. New Zealand Japan Argentina 4. Canada Iceland 5. Brazil China Costa Rica French Polynesia RANK CENTURION 1. Australia 2. Maldives 3. New Zealand Japan Argentina 4. Brazil South Africa Bahamas Chile 5. India Vietnam Q. Are there any destinations which you have not yet visited, but would be interested in seeing? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& ACCOMMODATION www.centurion-magazine.com & www.departures-international.com
PREFERRED ACCOMMODATION TYPES DEPARTURES 5-Star+ Hotel 49% 6 7 4-Star Hotel 47% 58% 56% Boutique/Desig n Hotel 36% 4 38% Country House Hotel 2 16% 3 Luxury Eco- Hotel 1 16% 26% Domestic Within Europe Outside Europe Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
PREFERRED ACCOMMODATION TYPES CENTURION 6 5-Star+ Hotel 76% 86% 4-Star Hotel 40% 38% 3 Boutique/Desig n Hotel 30% 4 4 Country House Hotel 1 2 3 Luxury Eco- Hotel 18% 18% 30% Domestic Within Europe Outside Europe Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
AVERAGE SPEND ON ACCOMMODATION Domestic Trips 327 421 Tips Within Europe 425 668 Trips Outside Europe 544 1,004 DEPARTURES CENTURION Q. When travelling, how much do you spend on accommodation? Please share the approximate amount you are prepared to spend in Euros per room, per night for 2 people for leisure travel. Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
DOING THE MATH ANNUAL ACCOMMODATION SPEND AVERAGE ANNUAL LEISURE ACCOMMODATION SPEND DEPARTURES Ø SPEND PER ROOM PER NIGHT AVG. NO. OF TRAVEL DAYS PER YEAR AVG. SPEND ON ACCOMMODATION PER YEAR Domestic Travel 327 14.6 days 4,774 Travel Within Europe 425 13.8 days 5,865 Travel Outside Europe 544 17.5 days 9,520 x x x = = = TOTAL AVERAGE ANNUAL SPEND FOR LEISURE ACCOMMODATION 20,159 CENTURION Domestic Travel 421 14.7 days 6,189 Travel Within Europe 668 17 days 11,356 Travel Outside Europe 1,004 19.9 days 19,980 x x x = = = TOTAL AVERAGE ANNUAL SPEND FOR LEISURE ACCOMMODATION 37,525 Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
INFLUENTIAL COMPLIMENTARY OFFER BENEFITS TOP 10 FACTORS Room Upgrade Breakfast Late Check-Out High-Speed Internet/ Wi-fi Access to Executive Club Level/ Lounge Exclusive Benefits Package from American Express Early Check-In Loyalty Points Airport Transfer Dinner Night/s Stay 2 3 26% 26% 2 2 26% 19% 2 20% 18% 19% 9% 1 10% 9% 1 9% 77% 90% 8 6 57% 6 5 56% 5 59% 49% 5 4 47% 4 Departures Centurion Total Q. When choosing your hotel accommodation, which of the following complimentary offer benefits do you consider as the most influential on your decision? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& CRUISING www.centurion-magazine.com & www.departures-international.com
CRUISING PROFILE OVERVIEW CRUISE PROFILE DEPARTURES CENTURION % of readers who have taken a cruise in the past 3 29% Planned spend per person on cruising in the next 12 months % of readers who plan to take a cruise in the next 12 months % of readers who plan to take a cruise in the future 5,940 / US$ 8,000 9,950 / US$ 13,430 38% 3 4 37% PREFERRED CRUISE LINERS Small Ship (Fewer than 250 cabins) 1 1 Medium Ship (250 500 cabins) 10% 9% Large Ship (500 999 cabins) 1 7% Very Large (1000+ cabins) 10% No Preference TOP 3 CRUISE DESTINATIONS (NEXT 12 MONTHS) Mediterranean 29% 4 Northern Europe 2 2 Caribbean 4 2 Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
CRUISING TYPES OF CRUISES & PLANS 3 of the DEPARTURES readers have taken the following cruises in the past and 38% are planning to take the following cruises in the next 12 months (4 sometime in the future). Total 32,0% 38,0% On average 1 cruise/year Long Cruises (more than 1 week) Short cruises (one week or less) 20,0% 22, 14,6% 16,6% Average Spend on a Cruise per Person: 5,940 / US$ 8,000 Transatlantic or transpacific crossings River Cruise/Coastal cruise Adventure cruising to unusual destinations World Cruise 7, 7,9% 5, 5,6% 4,8% 1, 1, Past Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 next 12 months
CRUISING TYPES OF CRUISES & PLANS 29% of the CENTURION readers have taken the following cruises in the past and 3 are planning to take the following cruises in the next 12 months (37% sometime in the future). Total 29% 3 On average 1 cruise/year Short cruises (one week or less) Long Cruises (more than 1 week) 1 17% 1 16% Average Spend on a Cruise per Person: 9,950 / US$ 13,400 Adventure cruising to unusual destinations River Cruise/Coastal cruise Transatlantic or transpacific crossings World Cruise 7% 7% Past next 12 months Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
TOP PREFERRED DESTINATIONS OF THE CRUISING CROWD DEPARTURES CENTURION The Caribbean 4 Mediterranean 4 Mediterranean 29% Northern Europe 2 Northern Europe 2 The Caribbean 2 Other U.S. 1 Asia 16% Hawaii 1 Antarctica 1 Asia 9% South America 10% Alaska 9% Other U.S. 8% Antarctica 7% Central America 8% South America 7% Alaska 6% Australia/New Zealand/Other Australia/New Zealand/Other 6% Bermuda Bermuda Middle East Middle East Africa Mexico Central America Hawaii Canada Africa Mexico Canada Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
PREFERRED TYPE OF CRUISE SHIP SIZE DOES MATTER CENTURION Small (fewer than 250 cabins) 14, Medium (250 to less than 500 8,6% Large (500-999 cabins) 6,7% DEPARTURES Very large (1,000+ cabins) 5, No preference 5, Small (fewer than 250 cabins) 11,8% Very large (1,000+ cabins) 11,8% Medium (250 to less than 500 9,9% Large (500-999 cabins) 9,6% No preference 3, Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& YACHTING TRAVEL SURVEY Q.3/2014 www.centurion-magazine.com & www.departures-international.com
YACHTING OWNERSHIP DEPARTURES Own a motor yacht under 24 meters Own a motor yacht over 24 meters Own a sailing yacht under 24 meters Own a sailing yacht over 24 meters Have a fractional share in a yacht CENTURION Own a motor yacht under 24 meters Own a motor yacht over 24 meters 7% Own a sailing yacht under 24 meters Own a sailing yacht over 24 meters Have a fractional share in a yacht Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
YACHTING BUYING PLANS DEPARTURES readers plans to purchase or charter the following Motor Yacht under 24 meters 7% Motor Yacht over 24 meters Charter a motor yacht Sailing Yacht under 24 meters Sailing Yacht over 24 meters Charter a sailing yacht Fractional share in a yacht 17% Average yearly budget for chartering a motor yacht: 14,300 1 Average yearly budget for chartering a sailing yacht: 9,600 Likely to buy or charter Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
YACHTING BUYING PLANS CENTURION readers plans to purchase or charter the following Motor Yacht under 24 meters 1 Motor Yacht over 24 meters Charter a motor yacht Sailing Yacht under 24 meters 6% 8% 29% Average yearly budget for chartering a motor yacht: 38,300 Sailing Yacht over 24 meters Charter a sailing yacht Fractional share in a yacht 8% 2 Average yearly budget for chartering a sailing yacht: 50,000 Likely to buy or charter Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
YACHTING BUYING PLANS DEPARTURES readers plans to purchase or charter the following CENTURION readers plans to purchase or charter the following Motor Yacht under 24 meters 7% Motor Yacht under 24 meters 1 Motor Yacht over 24 meters Motor Yacht over 24 meters 6% Charter a motor yacht 17% Charter a motor yacht 29% Sailing Yacht under 24 meters Sailing Yacht under 24 meters 8% Sailing Yacht over 24 meters Sailing Yacht over 24 meters Charter a sailing yacht 1 Charter a sailing yacht 2 Fractional share in a yacht Fractional share in a yacht 8% Likely to buy or charter Likely to buy or charter Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& VACATION PROPERTIES www.centurion-magazine.com & www.departures-international.com
VACATION PROPERTIES OWNERSHIP 5 of DEPARTURES readers own at least one or more vacation homes, ON AVERAGE 2 properties 58% of CENTURION readers own at least one or more vacation homes, ON AVERAGE 2 properties DEPARTURES CENTURION 1 or more vacation properties 5 1 or more vacation properties 58% 1 vacation property 30% 1 vacation property 30% 2 vacation properties 1 2 vacation properties 19% 3-4 vacation properties 3-4 vacation properties 5+ vacation properties 5+ vacation properties Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
VACATION PROPERTIES Plans (Very likely/likely) to purchase a vacation property/weekend/seasonal home in the following locations: DEPARTURES CENTURION Europe 2 Europe 3 Within own country 1 Within own country 1 USA 1 USA 1 Asia 7% Asia 8% Canada Canada Middle East Middle East Pacific Pacific Rest of World Rest of World Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& ACTIVITIES AND EXPERIENCES www.centurion-magazine.com & www.departures-international.com
ACTIVITIES WHILE ON HOLIDAY Q. Which of the following activities do you typically participate in while on vacation? ACTIVITIES DEPARTURES CENTURION TOTAL Dining / Fine Dining 7 86% 79% Cultural Enrichment (e.g. arts, historic sites, museums, etc.) 7 6 68% Shopping 66% 70% 67% Beach-related activities 59% 6 6 Spa Treatments 38% 50% 4 Festivals / Shows (e.g. arts, antique, auto, etc.) Fitness sports (e.g. swimming, jogging, tennis, etc.) 2 28% 26% 2 28% 26% Skiing / Winter sports 18% 3 2 Other 17% 10% 8% Camping/ Hiking/ National Parks 1 17% 16% Boating / Sailing 1 19% 16% Golf 1 16% 1 Casino / Gambling 8% 8% 8% Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
UNIQUE TRAVEL ACTIVITIES PREVIOUSLY EXPERIENCED Private island vacation Detox or fitness programme Authentic tribal experience Charity work travel Eco-and zero-impact travel Spiritual tour/ meditation vacation Sky-Safari Medical or Recovery Travel Package Home Exchange Programme Space Travel Package Departures 1 10% 1 9% 8% 7% 7% 6% 6% Centurion 18% Q. Which of the following unique travel activities have you tried and / or would consider in the future? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
& SHOPPING WHILE TRAVELLING www.centurion-magazine.com & www.departures-international.com
WEEKEND GETAWAYS SHOPPING TRIPS Currently, 39% of DEPARTURES and 46% of CENTURION readers are planning to take a weekend getaway with the main purpose of shopping in the next 12 months. Readers take on average 3 shopping trips per year AVERAGE SPEND PER WEEKEND SHOPPING GETAWAY Shopping Trip 2,150 4,100 DEPARTURES CENTURION Q. Which type of weekend getaways or mini vacations at hotels, resorts, spas, or similar have you and/or other household members taken in the past 12 months? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
PREFERRED SHOPPING DESTINATIONS OVERALL RANK DEPARTURES RANK CENTURION 1. New York City 2. London 3. Paris 4. Dubai 5. Hong Kong 6. Milan 7. Singapore 8. Los Angeles / Beverly Hills 9. Miami 10. San Francisco 1. New York City 2. London 3. Paris 4. Dubai 5. Hong Kong 6. Milan 7. Singapore 8. Los Angeles / Beverly Hills 9. Miami 10. Cape Town Q. Which cities do you prefer for shopping purposes? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
PREFERRED SHOPPING DESTINATIONS EUROPE London Paris Milan Zurich Rome Berlin 9% 1 10% 1 1 1 2 2 36% 47% 5 6 Barcelona 1 1 Munich 1 1 Other 10% 9% Vienna 8% 8% Florence 8% 8% Istanbul 8% 7% Hamburg 9% 6% Madrid Moscow 6% DEPARTURES CENTURION Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
PREFERRED SHOPPING DESTINATIONS MIDDLE EAST Dubai 3 4 Abu Dhabi 7% 8% Tel Aviv Other DEPARTURES Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 CENTURION
PREFERRED SHOPPING DESTINATIONS AFRICA Cape Town 1 17% Marrakesh Johannesburg Cairo Addis Ababa Other DEPARTURES CENTURION Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
PREFERRED SHOPPING DESTINATIONS ASIA - PACIFIC Hong Kong 28% 36% Singapore 18% Tokyo 10% Bangkok 1 Shanghai 7% Sydney Other Seoul Beijing Delhi DEPARTURES CENTURION Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
PREFERRED SHOPPING DESTINATIONS USA / CANADA New York City Los Angeles/Beverly Hills 17% 2 Miami 1 2 Las Vegas 1 1 San Fransisco 1 1 Boston 9% 7% Chicago 7% 7% Toronto 6% Other Palm Beach Montreal Honolulu Newport Beach Houston Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 58% 68% DEPARTURES CENTURION
PREFERRED SHOPPING DESTINATIONS CENTRAL / SOUTH AMERICA Buenos Aires 6% 1 Rio de Janeiro 7% 8% Sao Paulo 6% Santiago de Chile Mexico City Other 0% DEPARTURES CENTURION Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
SPEND ON ITEMS PERCENT OF ANNUAL EXPENDITURE 3 of all luxury shopping spend is done while travelling PERCENT OF ANNUAL EXPENDITURE DEPARTURES CENTURION At Home 30% 29% Online Shopping 2 2 While Travelling 3 3 Q. What is your approximate spend on luxury items, as percentage of your total annual expenditure? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
ITEMS PURCHASED WHILE TRAVELLING Apparel & Clothing 6 68% Footwear & Designer Shoes Wine & Spirits Fragrances Electronics Cosmetics & Skin Care Products Local Products & Souvenirs Jewellery Watches Handbags Luggage Leather Products 4 4 4 37% 4 3 39% 37% 39% 3 3 3 3 2 28% 20% 28% 2 2 2 18% 5 Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
SPEND ON ITEMS WHILE TRAVELLING - CENTURION Jewellery 25,400 Watches 18,680 Apparel & Clothing 6,440 Handbags 5,930 Electronics 4,030 Wine & Spirits 2,830 Footwear & Designer Shoes 2,660 Luggage 1,580 Leather Products 1,440 Cosmetics & Skin Care Products 1,420 Local Products & Souvenirs 1,110 Fragrances 620 Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 Q. Which items have you purchased during a shopping trip or while travelling in the past 12 months and what was the total amount spent on them?
SPEND ON ITEMS WHILE TRAVELLING - DEPARTURES Watches 6,580 Jewellery 3,380 Apparel & Clothing 2,370 Wine & Spirits 2,170 Electronics 1,800 Handbags 1,780 Footwear & Designer Shoes 920 Leather Products 800 Luggage 730 Local Products & Souvenirs 600 Cosmetics & Skin Care Products 560 Fragrances 400 Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 Q. Which items have you purchased during a shopping trip or while travelling in the past 12 months and what was the total amount spent on them?
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TRAVEL BENEFITS & SERVICES AMERICAN EXPRESS RANKED IMPORTANT/ VERY IMPORTANT AMERICAN EXPRESS BENEFITS & PROGRAMMES DEPARTURES CENTURION Membership Rewards 9 9 Hotel Loyalty Programme Enrolment 88% 9 Emergency Assistance 90% 9 Fine Hotels & Resorts 8 9 Travel Insurance Benefits 9 9 Emergency Card Replacement 9 9 Airfare Discounts and Airline Frequent Flyer Status 87% 9 Centurion Concierge Service/ Platinum Travel Service American Express Thank you offers (e.g. complimentary night offers 8 90% 89% 89% Airport Lounge Access 96% 87% Car rental benefits 8 8 Airport Fast Track / Meet & Greet 8 8 Airport Limo Transfers 6 76% Cruise Programmes & Privileges 39% 40% Private Jet Programme 26% 30% Q. How would you rate the Travel Benefits and Services provided by American Express? Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
AMERICAN EXPRESS - PLATINUM CARD TRAVEL BENEFITS & SERVICES AMERICAN EXPRESS BENEFITS & SERVICES RANK TOP 2 VERY / SOMEWHAT IMPORTANT Airport Lounge Access Centurion & Departures 78% 18% Membership Rewards Emergency Card Replacement Travel Insurance Benefits Emergency Assistance American Express 'Thank you' offers (e.g. complimentary Hotel Loyalty Programme Enrolment Airfare Discounts and Airline Frequent Flyer Status Airport Fast Track/Meet & Greet Fine Hotels & Resorts Car rental benefits American Express Platinum Travel Service 67% 69% 7 7 56% 59% 58% 5 4 49% 46% 2 2 19% 19% 3 29% 29% 30% 40% 3 3 Airport Limo Transfers 27% 3 Cruise Programmes & Privileges 1 28% Private Jet Programme 7% 18% Q. How would you rate the Travel Benefits and Services provided by American Express? Very Important Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014 Somewhat Important
& METHODOLOGY www.centurion-magazine.com & www.departures-international.com
METHODOLOGY Method Online questionnaire Direct Link via email invitation to registered DEPARTURES and CENTURION Magazine Online Panel Members Incentive: DEPARTURES or CENTURION branded Champagne Saver or Donation Field: UK, Germany/Austria, Switzerland, Italy, France, Spain, Sweden, Netherlands, Finland, etc. Field Time: July 1-11 (CENTURION) & July 2 11 (DEPARTURES) Conducted by: Journal International Publishing, Germany Evaluated by: Journal International Publishing, Munich, Germany Sample Size DEPARTURES Total # invited: 1,842 Sample Size CENTURION Total # invited: 770 Response Rate: 47% Completion Rate: 19% Response Rate: 6 Completion Rate: 27% Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
RESPONDENT COUNTRY SPLIT DEPARTURES Switzerland Denmark Spain Austria Middle East Finland France Netherlands 3 United Kingdom Average Age: 49 years old Average Household: 2.5 people Average Household Income: 321,000 10% Other 10% Italy 1 Sweden 17% Germany Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014
RESPONDENT COUNTRY SPLIT CENTURION 37% United Kingdom Middle East Turkey Denmark Finland Austria France Spain Italy 7% Netherlands Average Age: 49 years old Average Household: 2.7 people Average Household Income: 1.1 MILLION 1 Other 18% Germany 1 Switzerland Source: DEPARTURES & CENTURION Online Travel Survey Europe, Q3/2014