2013 SURVEY DATES SURVEY ONE Oct 28, 2012 - Feb 23, 2013 SURVEY TWO January 20 - March 30 SURVEY THREE February 24 - May 11 SURVEY FOUR April 7 - June 22 SURVEY FIVE May 19 - August 10 SURVEY SIX July 7 - September 14 SURVEY SEVEN August 11 - October 26 CONTENTS Station Profiles Shares % Cumes (000's) & Averages (000's) Shares by Session Shares by Age Group Single Source Categories SURVEY EIGHT September 22 - November 30
SURVEY #6, 2013 1116 SEN 1116 SEN Melbourne s Home of Sport. 1116 SEN delivers to sports fans the most up to date, relevant and comprehensive sports coverage in Melbourne. The weekday line-up features Tim Watson and Andrew Maher, Kevin Bartlett, Daniel Harford, Mark Allen and David Schwarz and Mark Fine. 1116 SEN is Melbourne s home of footy with the team headed by Anthony Hudson, Matt Granland, Dermott Brereton and Robert Walls. The target audience Males 25-54. 473 Swan Street, Richmond, 3121 Phone: (03) 8420 1116 Fax: (03) 8420 1144 GOLD 104.3 GOLD 104.3.. Good Times and Great Classic Hits Gold 104.3 is Melbourne s only station for Good Times and Great Classic Hits with superstars like the Rolling Stones, Cold Chisel, The Police, The Eagles and Dire Straits. Brig & Lehmo start your day in breakfast, then Huggy fires up your workday with the Classic countdown, followed by James Grove from 1pm to 3pm & Gavin Miller drives you home from 3pm to 7pm with traffic updates every 15 minutes. From 7pm it s more great classic hits with the 70s@7 & the 80s@8. 2nd Floor, 21-31 Goodwood Street, Richmond, 3121 Phone: (03) 9420 1043 Fax: (03) 9420 1250 3AW 3AW 693, Talking Melbourne News, Talk, Sport, Information and Entertainment with Ross Stevenson and John Burns, Neil Mitchell, Denis Walter, Tom Elliott, Sports Today with Gerard Healy and Dwayne Russell, Nightline with Bruce and Phil. Football with Brian Taylor, Tim Lane, Leigh Matthews, Cameron Ling, Matthew Richardson, Matthew Lloyd and Tony Shaw. Target Audience, people 35+. Level 7, Media House, 655 Collins Street, Docklands, 3008, GPO Box 369, Melbourne, 3001 Phone: (03) 8667 3600 Fax: (03) 8667 3776 MAGIC 1278 The Best Songs Of All Time Magic 1278 is a full-service music station featuring The Best Songs Of All Time, news, weather, traffic, community service announcements and unique lifestyle segments 24/7. Our on-air team features established and respected career communicators led by breakfast presenters Kevin John & Jane Holmes. Magic breakfast is a rare mixture of music, services and good clean fun. Special programs include: The Classic Top 40, PartyTime and Late Night Lounge. Target Audience 40+ Level 7, Media House, 655 Collins Street, Docklands, 3008, GPO Box 369, Melbourne, 3001 Phone: (03) 8667 3600 Fax: (03) 8337 3776 101.9 THE FOX The Fox is Melbourne s #1 Hit Music Station we give you the Biggest Shows, The Biggest Prizes & The Biggest Hits! Melbourne wakes up with the Matt & Jo Show, followed by Hamish & Andy s Business Brunch from 9am. Then we play the most hit music in Melbourne nonstop all day while you work. From 4pm, drive home with Melbourne s funniest drive shows, Hamish & Andy on Mondays, Fifi & Jules Tuesday to Friday. Level 2, 257 Clarendon Street, South Melbourne 3205 Phone: (03) 9205 1111 Fax: (03) 9536 8899 105.1 Triple M Melbourne s home of REAL music. 90 s & new music mixed with the best old school rock. The Hot Breakfast with Eddie McGuire, Mick Molloy & Luke Darcy keeps you connected to Melbourne. Merrick & The Highway Patrol drive you home from 5p and in footy season James Brayshaw & Billy Brownless are there when you knock off 3p-5p. Triple M rocks Football with Garry Lyon, Danny Frawley, Dennis Cometti, Wayne Carey and Jason Dunstall. Level 2, 257 Clarendon Street, South Melbourne 3205 Phone: (03) 9230 1051 Fax: (03) 9593 9129 www.triplem.com.au MIX101.1 Mix101.1 Wake up with Chrissie Swan & Jane Hall weekdays from 6am. Start your workday at 9 with Melbourne s widest variety of music from 2k to today. Chrissie & Jane are back for the school run with the 3pm Pick Up. From 4pm drive home with Rosso. All the big Hollywood stars are taking to Ryan Seacrest weeknights from 7pm. From 9 fall in love with Richard Mercer and Mix 101.1 s Love Song Dedications. 2nd Floor, 21-31 Goodwood Street, Richmond, 3121 Phone: (03) 9420 1011 Fax: (03) 9420 1155 NOVA 100 Weekdays on Nova 100, Hughesy & Kate in breakfast from 6am, Deano from 9am, Kelli Paun from 1pm, Drive with Meshel, Tim & Marty from 4pm to 6pm, Fitzy & Wippa from 6pm, Smallzy s Surgery from 7pm, Ben Wood from 10pm and the best music and fun for the weekend. Level 2, 678 Victoria Street, Richmond, 3121 Phone: (03) 8420 3999 Fax: (03) 8420 3862 smoothfm 91.5 smoothfm 91.5 is Melbourne s easy place to relax with the greatest hits and contemporary easy listening music. More Music and Less Talk week days from 5.30am with the More Music Breakfast Show with Mike Perso, Ty Frost in mornings, Simon Diaz in afternoons, More Music Drive Show with Cathy Dinn from 4pm and nights with Mellow Music with Cameron Daddo from 8pm, Richard Wilkins and David Campbell join the line up to ease listeners through the weekend. Level 2, 678 Victoria Street, Richmond, 3121 Phone: (03) 9425 2915
MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets) SHARE % SEN 4.6 (4.4) 3AW 13.5 (13.5) MAGIC 4.6 (4.6) FOXFM 8.2 (8.9) GOLD 8.2 (7.8) MIX101.1 6.2 (5.7) 3MMM 7.3 (7.0) NOVA 100 7.7 (7.5) smoothfm 91.5 5.6 (5.4) ABC774 12.2 (12.4) 16 14 12 10 8 6 4 2 4.6 4.4 13.5 13.5 4.6 4.6 8.2 8.9 8.2 7.8 6.2 5.7 7.3 7.0 7.7 7.5 5.6 5.4 12.2 12.4 2.1 2.3 This Survey Last Survey 5.6 6.3 2.0 1.9 2.4 2.7 3RN 2.1 (2.3) NEWSR 2.0 (1.9) 3JJJ 5.6 (6.3) ABCFM 2.4 (2.7) 0 SEN 3AW MAGIC FOXFM GOLD MIX101.1 3MMM NOVA 100 smoothfm 91.5 ABC774 3RN NEWSR 3JJJ ABCFM
MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets) CUME (000's) AVERAGE (000's) Potential 4041 (4,041) Potential 4041 (4,041) SEN 381 (357) SEN 25 (25) 3AW 632 (660) 3AW 75 (77) MAGIC 301 (273) MAGIC 26 (26) FOXFM 950 (1,053) FOXFM 46 (51) GOLD 730 (751) GOLD 46 (45) MIX101.1 772 (788) MIX101.1 34 (33) 3MMM 661 (658) 3MMM 41 (40) NOVA 100 868 (873) NOVA 100 43 (43) smoothfm 91.5 510 (514) smoothfm 91.5 31 (31) ABC774 753 (786) ABC774 68 (71) 3RN 239 (223) 3RN 12 (13) NEWSR 211 (212) NEWSR 11 (11) 3JJJ 497 (509) 3JJJ 31 (36) ABCFM 224 (222) ABCFM 13 (15)
MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets) 5.30am-9.00am 9.00am-12.00Noon 12.00Noon-4.00pm 4.00pm-7.00pm 7.00pm-12.00Mdnt SEN 4.1 (4.0) 5.3 (4.5) 4.9 (4.5) 5.1 (5.3) 4.2 (3.6) 3AW 19.5 (19.4) 13.7 (14.2) 9.9 (9.6) 11.2 (11.6) 13.0 (12.4) MAGIC 4.0 (3.8) 5.4 (5.4) 4.6 (5.0) 2.4 (3.3) 4.6 (2.9) FOXFM 7.9 (8.4) 7.0 (6.7) 9.3 (9.4) 10.2 (11.6) 8.3 (10.9) GOLD 5.9 (5.3) 9.9 (9.0) 11.5 (11.1) 7.7 (7.4) 5.7 (5.9) MIX101.1 5.3 (5.0) 6.1 (5.0) 7.8 (6.9) 6.7 (6.9) 5.8 (5.9) 3MMM 8.3 (8.9) 6.4 (6.2) 8.7 (7.1) 7.5 (7.0) 4.8 (5.4) NOVA 100 8.4 (8.3) 5.6 (5.6) 7.3 (6.9) 9.9 (9.3) 7.7 (7.0) smoothfm 91.5 3.8 (3.7) 5.5 (5.4) 6.2 (6.5) 5.8 (5.4) 5.4 (6.0) ABC774 14.8 (14.8) 14.2 (15.5) 8.8 (9.4) 11.5 (10.6) 12.8 (13.7) 3RN 2.3 (2.4) 1.6 (1.3) 1.5 (2.0) 2.2 (2.7) 2.9 (3.2) NEWSR 2.5 (2.5) 1.7 (1.8) 1.7 (1.6) 1.8 (1.5) 2.5 (2.1) 3JJJ 4.3 (4.6) 5.9 (7.4) 6.7 (8.0) 6.5 (6.2) 5.9 (7.0) ABCFM 2.4 (2.1) 2.2 (2.9) 1.7 (2.4) 2.3 (2.8) 3.4 (3.3)
MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets) 10-17 18-24 25-39 40-54 55-64 65+ SEN 0.7 (1.1) 1.4 (1.7) 5.7 (3.3) 6.8 (7.0) 4.7 (6.6) 2.5 (2.3) 3AW 3.7 (2.1) 1.4 (0.6) 2.8 (3.2) 9.9 (13.0) 22.1 (20.2) 32.1 (29.9) MAGIC 0.9 (0.4) 0.7 (0.3) 2.5 (1.9) 2.4 (2.3) 7.4 (7.5) 10.8 (11.7) FOXFM 25.5 (32.2) 13.3 (20.0) 12.0 (11.8) 8.3 (8.1) 3.1 (2.5) 0.8 (0.8) GOLD 6.6 (7.2) 9.7 (6.7) 9.7 (6.2) 12.0 (12.4) 6.5 (8.1) 2.5 (4.0) MIX101.1 15.9 (12.8) 9.8 (13.7) 8.1 (6.4) 8.2 (7.3) 1.7 (2.2) 0.8 (0.5) 3MMM 4.4 (4.5) 15.2 (8.8) 10.7 (12.7) 9.1 (8.7) 4.6 (3.2) 0.4 (0.4) NOVA 100 23.6 (19.3) 17.1 (16.0) 13.0 (13.0) 5.0 (6.3) 2.6 (2.1) 0.5 (0.1) smoothfm 91.5 5.5 (7.7) 4.1 (1.1) 4.2 (4.8) 7.1 (6.4) 7.8 (8.2) 3.9 (3.7) ABC774 1.7 (1.6) 1.6 (2.0) 4.1 (5.3) 10.5 (9.9) 19.9 (20.0) 25.5 (25.7) 3RN 0.4 ( * ) 0.2 (0.3) 1.3 (1.5) 1.6 (1.8) 4.6 (4.7) 3.0 (3.3) NEWSR 0.5 ( * ) 0.5 (0.7) 2.7 (2.9) 2.3 (1.8) 1.6 (1.8) 2.4 (2.0) 3JJJ 3.2 (2.3) 18.2 (20.1) 10.8 (12.8) 4.0 (5.0) 1.3 (0.7) * ( * ) ABCFM 1.2 (1.7) 0.5 (0.8) 1.4 (1.5) 1.7 (1.2) 1.7 (3.2) 6.2 (6.9)
Nielsen SINGLE SOURCE Radio Single Source is compiled from the Lifestyle Questionnaire included in the Nielsen Radio Diary. It allows Radio Advisor users to combine normal re-analysis routines with additional data collected from radio diary respondents on product and service usage. Product usage and purchase intention categories are currently available for: Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases Hours spent viewing television Internet access when and where Newsagency/book store purchases PAY-TV subcription Type of Internet Connection Music/record store purchases Video/DVD rent/download activity (from #2) Internet access frequency Sell/buy house/unit in next 2 years Visit cinema in past month Purchase activities over internet (from #2) Home renovations in next 12 months Attend a major sporting event Use of social media sites (from #2) Visited hotel/licensed club in last 7 days Type of pet Restaurant eating out in past month Regular buyers of takeaway alcohol Buy whitegoods in next 12 months Takeaway food bought in last 4 weeks Type of alcohol purchased Buy air conditioner/heater in next 12 months Takeaway food type bought Participate in TAB betting Buy general furniture in next 12 months Hardware store/garden nursery purchases Visit casino Buy audio/visual equipment in next 12 mths Pharmacy/Chemist purchases Internet Betting/Gambling Buy computer tablet device in next 12 months Department store purchases Participate in lotto/lotteries/scratchies Finance and investment in next 12 months Discount retailer purchases Mortgage with bank/credit union Buy motor vehicle in next 12 months Fashion/clothing store purchases Have comprehensive car insurance Buy computer/video games in next 12 months Buy other PC hardware/accessories Have home and/or contents insurance Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan Buy MP3 played/ipod in next 12 months Mobile phone ownership Have private health insurance Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments