UK Reputation and Perception Indicators of South Africa in UK 2014
Contents Overall Perceptions of South Africa How UK ranks in the NBI How UK ranks South Africa in the NBI How UK ranks South African cities UK Investor Perceptions of South Africa Media Reputation Analysis WEF Country Comparison
OVERALL PERCEPTIONS OF SOUTH AFRICA
Introduction This presentation brings together reputation, perception and Brand SA research indicators on SA in UK The research outlines the perceptions of SA this may not be reality, but, perceptions ultimately impact on decisions, behaviours, and attitudes towards a country like SA It focuses on the reputation and perceptions of SA in the UK market The sources utilised include: Nation Brand Index City Brand Index Investor perceptions research Media reputation trends Basic trade indicators By country comparison on competitiveness measures utilising WEF Global Competitiveness Report indicators
How UK ranks on the NBI
Firstly, let s look at how UK ranks in the NBI Tourism Investment & Immigration 4 Exports 4 4 Governance 6 3/50 Culture 4 People 4
How UK ranks South Africa on the NBI
Now we are going to look at how UK ranks South Africa on the six pillars the NBI uses to measure reputation 36 19 42 33 Visit if money is no object Natural Beauty Historic Buildings Vibrant City Tourism 35 40 37 34 38 Work & Life Quality of Life Educational Qualifications Invest in Business Equality in Society Investment & Immigration 41 Exports 36 33 34 32 33 Science & Technology Buy Products Place 40 41 40 35 42 Competent & Honest Rights & Fairness Peace & Security Environment Poverty Governance 41 35/50 Culture People 34 38 32 31 Welcoming Close Friend Employability 22 13 Sports 32 28 Cultural Heritage Contemporary Culture
What does the slide above tell us? From the central point of the hexagon we see UK ranks SA 35 th out of 50 nations On the outside of the hexagon are the UK ranking of SA on the pillars, and in the text boxes we see the sub-indicators that inform the measurement of SA s reputation in terms of e.g. Exports, People, etc. The highest rankings SA gets in pillars and sub-indicators are: Culture; Sports; Contemporary culture Natural Beauty It should be noted that UK rank SA s Governance very low, in particular poverty; Investment and Immigration and the quality of life
CITY BRAND INDEX INDICATORS A. How UK cities are ranked on the CBI & B. How UK ranks South African cities on the CBI
Context The following slides indicate how UK cities rank in the CBI Following on that we have indicators that show how UK ranks South African cities over-all Then the presentation will look at detailed indicators on how UK ranks Johannesburg, Durban, and Cape Town on six pillars, being: 1. Presence 2. Place 3. Prerequisites 4. People 5. Pulse 6. Potential
How UK cities are ranked on the CBI City Score (n=50) Presence 20 Place 31 Pre- Requisites People Pulse Potential London 1 1 12 3 2 3 1 47 32/50 8 39
UK ranking of SA cities City Overall Familiarity Score (n=50) UK s Ranking of SA cities Johannesburg 36 44 Cape Town 28 37 Durban 48 42
Now we will look at how UK ranks Johannesburg on the six pillars and associated sub-indicators: Presence, Place and Pre-Requisites Presence Sub indicators Place Sub indicators Johannesburg 43 Contribution to the world 47 38 Climate 13 Clean or Dirty 34 Attractive City - 44 Pre- Requisites Sub indicators 43 Accommodation 32 Public Amenities 42 Cape Town 31 Contribution to the world 30 25 Climate 8 Clean or Dirty 30 Attractive City 33 40 Accommodation 38 Public Amenities 39 Durban 48 Contribution to the world 45 36 Climate 22 Clean or Dirty 29 Attractive City 40 36 Accommodation 27 Public Amenities 35
Now we will look at how UK ranks Johannesburg on the six pillars and associated sub-indicators: People, Pulse, and Potential People Sub indicators Pulse Sub indicators Potential Sub indicators Johannesburg 48 Friendly or Cold 46 -Could fit in with Culture 38 -Safety 49 46 Interesting for a week 46 Interesting to Live - 44 44 Could find a job 43 Good For Business 45 Good higher education - 42 Cape Town 43 Friendly or Cold 39 -Could fit in with Culture 37 -Safety 46 43 Interesting for a week 42 Interesting to Live - 44 40 Could find a job 35 Good For Business 42 Good higher education - 41 Durban 32 Friendly or Cold 37 -Could fit in with Culture 33 -Safety 41 48 Interesting for a week - 45 Interesting to Live - 46 34 Could find a job 27 Good For Business - 37 Good higher education - 35
Context over-all city rankings
UK Investor Perceptions of South Africa
Acquaintance with South Africa 2013 (n=50) 2013 (n=50) info: Source Q21 Which of the following statements, if any, best apply to you personally? Source Q22 How familiar would you say you are with South Africa? 18
Read/heard or seen about South Africa 2013 (n=50) 2012 (n=50) info: Source Q20c Which of the following, if any, have you read/heard/seen anything about South Africa, be it negative or positive? *New statements added in 2013 19
What sectors are associated with South Africa? 2013 (n=50) 2012 (n=50) 2011 (n=50) info: 66 64 48 62 58 48 20 30 26 16 30 6 8 4 20 6 18 26 8-12 6 6 - - - Source: Q.11a I d like to know which industry sectors, if any, you associate with South Africa. For each one I read out, please indicate yes or no. 20
Feelings towards industry sectors in South Africa info: Source Q11b. How would you describe your feelings regarding each industry you associate with South Africa? Caution:* Low base size ** Very low base size 21
Feelings towards industry sectors in South Africa info: Source Q11b. How would you describe your feelings regarding each industry you associate with South Africa? Caution:* Low base size ** Very low base size 22
What would stop companies from doing business with South Africa? (Top 10 mentions) 2013 (n=50) 2012 (n=50) 2011 (n=50) 20 32 6 16-4 20 42 - - - 2 2 4 4 6 - - info: 2 6 Source: Q.12 People may have concerns about South Africa, but what are the main things that would stop you from doing business with, in or from South Africa? 23
What would attract a company to do business with South Africa? (Top 10 mentions) 2013 (n=50) 2012 (n=50) 2011 (n=50) - - 8 40 6-4 - 4 8 16 2 2 4 - - 4 - info: Source: Q.13 Now, could you please tell me all the things that would or do attract you to do business in South Africa. 4-24
Media Reputation Analysis
Media Reputation Trend 2013-14 26
WEF Country Comparison
WEF: UK vs South Africa Comparison 28