Proposals for environmental policy based on demonstration of environmental, social and economic benefits from tourism in the Slītere National Park

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Proposals for environmental policy based on demonstration of environmental, social and economic benefits from tourism in the Slītere National Park 1930. 2010. Riga, 22.-24.03.2011 Juris Smaļinskis Lauku ceļotājs, Latvia

Latvian Country Tourism Association Legal form: NGO Founded: 1993 Members: ~350 (rural tourism providers) Staff: ~14 Office: in Riga Functions: RT product development Quality control and labelling Povider training and consultations Promotion and marketing (brochures, maps, Internet) Lobbying for interests of members Project implementation

Project aim To develop policy proposals on balancing tourism development and nature conservation interests in protected nature sites/natura 2000 Juris Smaļinskis, Lauku ceļotājs 3

Demonstration site Slītere National Park. Why? Established: In 1957 as a Nature Reserve In 2000 as a National Park Area: Land 16 360 ha, Sea 10 130 ha Juris Smaļinskis, Lauku ceļotājs 4

Slītere National Park Unique Nature Juris Smaļinskis, Lauku ceļotājs 5

Slītere National Park Unique History, Culture Juris Smaļinskis, Lauku ceļotājs 6

1945 1993 Border regime, Nature Reserve Juris Smaļinskis, Lauku ceļotājs 7

Stereotypes... Slītere = Strict Reserve (22 %) Slītere = Closed zone Juris Smaļinskis, Lauku ceļotājs 8

At the same time... Juris Smaļinskis, Lauku ceļotājs 9

COOPERATION at all levels involved the key of success - SNP administration Local municipality local NGOs Tourism entrepreneurs Other active local people

Recommendations for the sustainable tourism development in the Slītere National Park

New tourism products/routes 3 hiking routes 2 cycling routes 1 canoeing route 1 self-drive route 2 nature watching products (birds and animals)

For Plant -, Bird, - Animal Watchers Juris Smaļinskis, Lauku ceļotājs 13

The Slītere NP Tourism guide + guidelines how to develop a guide of a national park Based on local stories (> 30 interviews) The first tourism guide of a NP in Latvia (developed together with the Slītere people) History interacts with life today Stories of the Liv minority Services and facilities Tour Maps

What was Slītere like yesterday and before

Change of cultural landscape: there and now Future vision hides in the past Prezentācija, foto: Juris Smaļinskis 16

12 Pearls of Slītere Juris Smaļinskis, Lauku ceļotājs 17

5 outdoor panels in Slītere NP several hundreds of stands analysed all players involved local ownership focus on practical information

From the idea... to the result Juris Smaļinskis, Lauku ceļotājs 19

Livonian coastline cultural identity of Slītere National Park The Livs are one of the smallest surviving nations in the world Ethnic identity of the territory through the language in its natural environment (signposts, info stands, the Traveller s day )

Media visits > 100 Publications Juris Smaļinskis, Lauku ceļotājs 21

Travel Day to Slītere Initiative from the local people All players around the negotiation table Kalā Pivād Juris Smaļinskis, Lauku ceļotājs 22

Free educational excursions offered by local guides, local businesses Juris Smaļinskis, Lauku ceļotājs 23

Tasty Pancakes more than 300 pancakes were baked Juris Smaļinskis, Lauku ceļotājs 24

Local Market, Fish soup, Concert Juris Smaļinskis, Lauku ceļotājs 25

Some Facts... More than 1000 visitors (38 % first time in SNP) No garbage left! Guidelines 2011: Travel Day to Slītere (4. 5. 06.) succession (self-organisation) Juris Smaļinskis, Lauku ceļotājs 26

Guidelines for marking/ signposting the trails

Marking Test Route Length Duration Number of Signs Mazirbe - Kolkasrags 20 km 5 h 40 min 97 Totally 0,6 l of paint used Anybody can do it Low costs Approved with the Nature Conservation Agency

Guidelines for Tourist Monitoring Methodology in the SNP Visual monitoring Photo monitoring Questionnaires Electronic visitor counting first time in Latvia Juris Smaļinskis, Lauku ceļotājs 29

Electronic visitor counting Juris Smaļinskis, Lauku ceļotājs 30

Coastal Building and Construction guidelines XJuris Smaļinskis, Lauku ceļotājs 31

Botanical Guide, Plant Finder The Slītere experience transferred to other places in Latvia The most ordinary species (> 400) Different plant groups together Rich visual material Attractive stories in everyday language Juris Smaļinskis, Lauku ceļotājs 32

The Baltic National Parks guide (14 Parks) Coming soon...

Implemetation of the project goal Testing theory in practice and adapting to life situation Local players participation and acceptance Guidelines and proposals Submit proposals to policy makers and executive bodies Initiate changes in policy documents Juris Smaļinskis, Lauku ceļotājs 34

Ministry of Economic Ministry of the Environmental protection and Regional Development Ministry of Culture Juris Smaļinskis, Lauku ceļotājs 35

Thank you!!! The secret of the project success is the support from all players: The Ministry of the Environmental Protection and Regional Development Nature Conservation Agency, Slītere National Park State Inspection for Heritage protection Dundaga Municipality, Tourism information Centre Latvian Tourism Development Agency Local entrepreneurs Enthusiasts, experts in regional studies, others Juris Smaļinskis, Lauku ceļotājs 36

Project website: www.polprop.celotajs.lv Lauku ceļotājs Latvian Country Tourism Association Kalnciema 40, Rīga ph.: +371 67617600 juris@celotajs.lv www.countryholidays.lv Photos: J.Smaļinskis, V. Skuja, J. Ķuze, E. Kalēja, B. Šuvcānes arhīvs, R. Vitkovskis (karikatūras)