Maury County, TN Maury County (Columbia and Spring Hill area) Hotel, Restaurant, and Travel Industries: Economic Profile and Business Trends, 06 Steve Morse, Ph.D. Director & Economist Tourism Institute University of Tennessee Knoxville July 07
Maury County, TN Hotel, Restaurant, and Travel Industries: Economic Profile and Business Trends, 06 Table of Contents Report prepared by: Tourism Institute Department of Retail, Hospitality & Tourism Management Hotel, Restaurant & Tourism Management Program University of Tennessee, Knoxville, Tourism Institute Graduate Research Assistants: Warren Jahn, Eva Smith, Chad Church Administrative Assistant: Judy Loveday Ph: (865) 974-41; E-mail: smorse@utk.edu Report also available on web site at: http://utk.edu/tourism With support from: Dr. Bob Rider, Dean College of Education, Health, and Human Sciences Dr. Nancy Fair, Head Department of Retail, Hospitality, and Tourism Management About this report: The purpose of this county level report is to examine the direct business activity in the hotel, restaurant, and travel sectors of the local economy generated from all consumer spending. This report is not an economic impact report of tourist spending and multiplier impacts on jobs and revenues. For a county economic impact report from tourist spending see the publication The Economic Impact of Travel on Tennessee Counties from the Tennessee Department of Tourist Development at http:// www.tennessee.gov/tourdev/reports.html. 1. Maury County employment & number of establishments for Hotel, Restaurant, and Travel industries, 05 2. Maury County ranking of Hotel, Restaurant, and Travel Industry employment to other county industries, 05 3. Maury County tax revenues generated, 04-05 for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment, & Recreation 4. Maury County employment and number of establishments by quarter & year, 03-05 for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment & Recreation 5. Maury County Gross Sales by Month, 04-06 for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment & Recreation
Importance of the Hotel, Restaurant & Travel Industry to the Maury County Economy Maury County Employment and Number of Establishments in the Hotel, Restaurant, & Travel Sectors, 05 NAICS Sector/Sub-Sector # of Employees # of Establishments 7 Accommodations 176 10 72 Hotel, Motel, and B&B ND 9 72 RV Parks and Recreational Camps ND 1 73 Rooming and Boarding Houses NC NC 722 Food Services and Drinking Places 2,9 3 72 Full-Service Restaurants 873 38 7222 Limited-Service Eating Places 1,282 67 7223 Special Food Services ND 5 7224 Drinking Places (Alcoholic Beverages) ND 3 71 Arts, Entertainment, and Recreation 9 71 Performing Arts Companies ND 1 72 Spectator Sports ND 1 73 Performing Arts and Sports Promoters ND 1 74 Agents and Managers for Public Figures NC NC 75 Independent Artists/Writers/Performers ND 0 712 Museums, Parks and Historical Sites ND 3 713 Amusement, Gambling & Recreation 174 14 481 Air transportation NC ND 4853 Taxi and Limousine Service NC NC 4855 Charter Bus Industry NC NC 487 Scenic and Sightseeing Transportation NC NC 5615 Travel Arrangement and Reservation Services NC ND 56192 Convention and Trade Show Organizers NC ND Total: Hotel, Restaurant, & Travel Sector 2,594 144 Source: TN Dept. of Labor and Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics, and Tourism Institute, University of Tennessee Total: Hotel, Restaurant, & Tourism Sector = Summation of North American Industry Classifaction System (NAICS) codes 71, 7, 722, 481, 4853, 4855, 487, 5615, & 56192 NC = Not Calculable, the data does not exist or it is zero ND = Not Disclosable
Ranking of Hotel, Restaurant & Travel Industries by Employment Relative to Other Industries, 05 Maury Co. Rank of Industries by Percent Employment Compared to Tennessee, 05 County Industry Rank Industry Maury County Tennessee Statewide 1 Manufacturing 24.59% 16.00% 2 Education and Health Services 22.03%.82% 3 Trade, Transportation, and Utilities 18.03% 24.44% 4 Hotel, Restaurant, and Travel 8.68% 10.78% 5 Professional and Business Services 7.34% 12.15% 6 Financial Activities 5.57% 5.60% 7 Construction 3.58% 5.00% 8 Information 3.22% 1.96% 9 Other Services 3.13% 2.79% 10 Natural Resources and Mining 0.19% 0.39% Unclassified 0.04% 0.07% Source: TN Dept. of Labor and Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics, and Tourism Institute, University of Tennessee NC = Not Calculable, the data does not exist or it is zero ND = Not Disclosable
County Tax Revenues Generated, 04-05 Hotel & Lodging, Restaurant, & Arts, Entertainment & Recreation County Tax Revenues Generated, 04-05 Hotel & Lodging, Restaurant, & Arts, Entertainment, Recreation County Taxes Generated Industry County Tax Rate 04 05 Restaurant & Drinking 2.25% 1,787,952 1,833,461 Hotel & Lodging - Sales Tax 2.25% 150,614 151,554 Hotel Occupancy Tax 5.00% 334,699 336,786 Arts, Entertainment, & Recreation 2.25% 79,955 85,528 Total County Taxes Generated $2,353,2 $2,407,329 Source: TN Dept. of Labor and Workforce Development, TN Dept. of Revenue, and Tourism Institute, University of Tennessee
Restaurant & Dining Establishments Employment & Number of Establishments, 03-06 Restaurant & Drinking Establishments, by Qtr., 04-06 Restaurant & Drinking Establishments, Number of Employees, by Qtr., 04-06 130 125 1 5 0 105 6 1 1 109 5 1 2 5 4 1 4 2,500 2,450 2,400 2,350 2,300 2,250 2,0 2,150 2,100 2,050 2,0 2,197 2,075 2,291 2,3 2,345 2,3 2,399 2,460 2,340 2,426 100 2,000 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee 130 Restaurant & Drinking Establishments, 03-05 Restaurant & Drinking Establishments, Number of Employees, 03-05 129 2,400 2,339 128 127 126 125 124 123 122 1 124 1 123 2,300 2,0 2,100 2,000 1,900 1,896 2,184 1 1,800
Hotel & Lodging Employment & Number of Establishments, 03-06 15 Hotel & Lodging Establishments, by Qtr., 04-06 Hotel & Lodging Establishments, Number of Employees, by Qtr., 04-06 14 14 2 13 12 10 9 8 7 6 9 8 8 9 10 10 12 0 0 190 180 170 160 150 178 171 175 194 191 3 171 152 154 168 178 5 140 Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee Hotel & Lodging Establishments, 03-05 Hotel & Lodging, Number of Employees, 03-05 14 0 13 12 10 9 10 10 12 195 190 185 180 175 188 179 178 8 170
Arts, Entertainment, & Recreation Employment & Number of Establishments, 03-06 Arts, Entertainment & Recreation Establishments, by Qtr., 04-06 Arts, Entertainment & Recreation, Number of Employees, by Qtr., 04-06 24 23 22 19 22 19 290 270 250 230 0 190 170 182 186 197 6 5 2 4 3 273 265 268 18 150 Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee Arts, Entertainment & Recreation Establishments, 03-05 Arts, Entertainment & Recreation, Number of Employees, 03-05 25 2 24 23 22 23 22 0 0 190 8 193 9 180
Restaurant & Drinking, Hotel & Lodging, & Arts, Entertainment, & Recreation Gross Sales by Month, 04-06 Restaurant & Drinking, Gross Sales, 04-06 Hotel & Lodging, Gross Sales, 04-06 9.00 800,000 Gross Sales ($ Millions) 8.50 8.00 7.50 7.00 6.50 6.00 5.50 06 05 04 Gross Sales ($ Dollars) 700,000 600,000 500,000 400,000 06 05 04 5.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 6.74 6.55 7.72 7.46 7.62 7.72 7.63 7.34 7.48 06 05 6.36 6.34 7.04 7.07 7.01 6.90 7.17 6.68 6.67 6.84 6.36 7.05 04 5.84 6.01 6.89 6.71 6.81 6.77 6.89 6.64 6.77 6.99 6.38 6.77 Month 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 465,859 515,727 731,425 693,083 7,606 710,346 7,762 624,367 634,857 06 05 374,061 399,515 619,222 585,846 627,977 663,719 724,566 626,403 572,424 592,854 518,357 430,778 04 403,015 462,539 564,532 625,945 609,679 631,652 644,854 590,825 606,639 614,319 515,239 424,739 Month Source: TN Dept. of Revenue; Tourism Institute, University of Tennessee Gross Sales ($ Dollars) 500,000 450,000 400,000 350,000 300,000 250,000 0,000 Arts, Entertainment & Recreation, Gross Sales, 04-06 Month 06 05 04 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 06 276,483 279,769 357,587 344,689 350,992 396,564 304,406 270,996 280,940 05 273,904 330,696 373,856 302,981 372,577 314,646 325,400 3,979 318,297 280,840 279,814 306,274 04 272,982 283,665 334,836 293,931 288,193 307,723 306,010 314,608 335,867 260,563 244,139 3,055 Gross Sales Reports Definitions Gross Sales: the total amount of money received in sales by a business in a specified period of time before any deductions for costs, raw materials, taxation or other costs of production. Restaurants & Drinking Places: retail establishments selling prepared food and drinks for consumption on the premises including full-service restaurants, limitedservice restaurants, caterers, and lunch counters. Also includes establishments selling beverage alcohol, in-plant food contractors as well as leased eating and drinking concessions in hotels, sports arenas, and other amusement places. Hotels & Lodging: establishments engaged in providing lodging services including hotels, motels, bed and breakfast inns, RV parks and recreational camps, and rooming and boarding houses. Arts, Entertainment & Recreation: establishments primarily engaged in amusement, recreation, entertainment services. Includes spectator sports, performing arts companies, museums, art and museums places, parks and historical sites. Data Source: Tennessee Department of Revenue