CAUCASUS TOURISM FAIR 19TH INTERNATIONAL TOURISM FAIR AND 1ST HOSPITALITY EXHIBITION- HORECA EXPO POST SHOW REPORT 27-29 APRIL Tbilisi, Georgia 2017 www.tourismexpo.ge Organized by: Supporters:
ABOUT THE EXHIBITION For the 19th time, Exhibition Center ExpoGeorgia was the official host and organizer of the international Tourism Fair, parallel with the 1st Hospitality Exhibition - HoReCa Expo, that took place on April 27-29th, 2017. The exhibition attracted a record number of professional visitors, making this event the most interesting to date. The exhibition proudly hosted 72 participants from 5 countries. During the three days various exhibitions, presentations, meetings and conferences were conducted. Within the framework of CTF 2017 several entertainment events were also held. With the support of the Ministry of Culture and Monument Protection, an exhibition of Traditional Craft Samples was held with the participation of 22 workshops. In this way the producers were able to get acquainted with the various companies as well as with the business organizations and wholesale customers. Furthermore, they had the opportunity to introduce and market their products to a wider audience. The local Georgian culture and traditions were well represented at the Handmade Items and Souvenir Exhibition. This exhibition is in itself important for the development and expansion of local businesses. Overall, the Tourism Exhibition promotes the development of local business and therefore also promotes income growth. SUMMARY OF THE EXHIBITION TOTAL NUMBER OF VISITORS - 3927 PARTICIPANTS WHO HAVE ACHIEVED THEIR GOALS - 84% PARTICIPANTS WHO WERE SATISFIED WITH THE NUMBER OF VISITORS - 76% PARTICIPANTS WHO WERE SATISFIED WITH THE QUALITY OF VISITORS - 72% PARTICIPANTS WHO WILL PARTICIPATE AGAIN NEXT YEAR - 86% VISITORS WHO WERE PLEASED WITH THE EXHIBITION - 79% CTF 2017 EXHIBITION PROFILE Launch Year: 1998 Organizer: ExpoGeorgia Venue: ExpoGeorgia Exhibition Center, Tbilisi Dates: April 27-29, 2017 Working Hours: 11:00-19:00 Frequency: Duration: Annual 3 days
ABOUT THE EXHIBITION KEY EXHIBITION DATA 499 m 2 72 4 TOTAL EXHIBITION SPACE NUMBER OF EXHIBITORS INTERNATIONAL PARTICIPANTS 68 LOCAL PARTICIPANTS 5 STATES PARTIES 3927 NUMBER OF VISITORS OPENING CEREMONY The 19th International Tourist Fair was opened on 27 April 2017. The exhibition was attended by government officials, supporters of the event, representatives of embassies and the media. SPEAKERS Mr. Mikheil Giorgadze Minister of Culture and Monument Protection of Georgia; Mr. Gigla Agulashvili Minister of Environment Protection of Georgia; Mr. Irakli Lekvinadze Deputy Mayor of Tbilisi; Mr. Giorgi Chogovadze Head of Georgian National Tourism Administration; Mr. Zeki Levent Gumruku Ambassador of the Republic of Turkey to Georgia; Mr. Resan Kikava Executive Director of ExpoGeorgia;
PARTICIPATING COMPANIES AND ORGANIZATIONS REPUBLIC OF GEORGIA Ministry of culture and monument protection of Georgia Winery Chelti Unique Travel Dusheti Municipality Sairme Resorte Restaurateur Schuchmann Wines Georgia Mestia Municipality Askona Georgia Georgian National Tourism Administration City Hall of Akhaltsikhe Municipality Exclusive Travel Hotel Carpe Diem Gudauri Check in Tours Georgia KS Hotel Hotel Rose Georgian Tourism Association ITA Georgia Tbilitour ARGO Voyage Georgia Profkurort LTD Chateau Mukhrani Discover Georgia LTD Georgian Tour LTD Capitol HPS(Best Western Hotels & Resorts) Inter Mice Tour Yellow Pages Navigator.ge Adventure Club Jomardi Fund Investment JSC Rafting.Ge German Mill Bolnisi Dom Kofe EDENA -felt House in Racha (Oni) Batumi Botanical Garden Agency of Protected Areas T.S Car Rent Zugdidi Municipality Government Best in Georgia Hotel Alphabet TRINOX LTD TECT International Eurocom Investment Georgia(Gino Wellness Rabath) GoodAura LTD Gori Municipality Toursim Center Martvili Municipality Georgian Associaation of Guides (SAGA) HoReCa Georgia Hotel Citrus Hotel Old Meidan Museum Hotel Restaurant Sirajkhana Zearis LLC Borjomi Palace Hotel & Spa Chateau Mere Mepetubani/Picasso/Siang Gan Dika LTD NNLE Dostakari Tourism Development Center of Mtskheta Municipaity N.N.L.P. Blues Village Kazbegi Municipality Tianeti Municipality Hard Rock Cafe Tbilisi Mototravel Tbilisi Rustavi International Motor Park and West-East Travel Clinic Elite LTD ESTONIA Tokkroos Safari THAILAND Tourism Authority of Thailand (Moscow Office) Discovery holidays RUSSIA Havanatour International TURKEY Turkish Republic culture and information representative in Baku PRODUCT DIRECTORY Adventure Tourism Banks and Insurance Business Tourism Consulting Services Ecotourism International Tourist Agencies Tour Operators Traditional Folk Crafts and Souvenirs Transport Companies Travel Inventory Hotels and Restaurants
PARTICIPANTS SURVEY THE PURPOSE OF PARTICIPATION WILL YOU PARTICIPATE IN THE EXHIBITION NEXT YEAR? Finding new business contacts - 55% Introduction of the product / service to the public, PR / Promotion - 20% 86% Introduction to competitors and observing them - 7% Finding new users - 13% 14% 0% Other - 5% Yes Maybe No DID YOU ACHIEVE YOUR GOAL? 16% 21% 5% 32% 10% 10 9 8 7 6 Evaluated from 1 to 10 points
VISITOR SURVEY Visitors who found what they were looking for - 74% 3927 NUMBER OF VISITORS Expectations of visitors were justified - 66% Visitors who were satisfied with the 2017 event - 79% 35% PROFESSIONALS IN THE INDUSTRY DISTRIBUTION OF VISITORS ACCORDING TO THEIR PROFESSIONAL SECTOR THE PURPOSE OF ATTENDING THE EXHIBITION Travel Agencies / Tour Operators - 31% Hotels and restaurants - 15% Transport companies - 9% Business tourism - 5% Banks - 2% Other - 38% Fun / Recreation - 14% Finding business partners - 25% Domestic tourism - 25% Travel abroad - 18% Extreme tours - 5% Tourist equipment - 5% Tourist discounts - 3% Other - 5% VISITORS REPRESENTED THE FOLLOWING COUNTRIES EGYPT FRANCE GEORGIA KAZAKHSTAN LATVIA RUSSIA TURKEY ISRAEL ARMENIA DENMARK
ADDITIONAL EVENTS Various types of events were held at the exhibition center over the course of the three days. These events were held at the participants stands as well as in specially allocated areas. The visitors and participants found these most interesting and enjoyable. The exhibition also hosted a conference organized by the Georgian National Tourism Administration, and the theme was Tourism Development Prospects in Georgia and Strategic Goals. April 27, 2017 - Conference on Tourism Development Perspectives in Georgia and Strategic Objectives: Georgian National Tourism Administration ExpoGeorgia - 3rd Pavilion 27, 28, 29 April 2017 - Nodar Sumbadze s Tbilisi Catalogue ExpoGeorgia - 11th Pavilion 27, 28, 29 April, 2017 - British photographer Christopher Booth s Photo Exhibition - Georgia Seascapes ExpoGeorgia - 11th Pavilion April 28, 2017 - Presentation of Giorgi Kekelidze s book - Guruli Diaries ExpoGeorgia - 11th Pavilion 29 April, 2017 - Andro Dgebuadze s Lecture - Tourism and Philosophy ExpoGeorgia - 11th Pavilion GALA DINNER A reception dinner was held by ExpoGeorgia on the second evening of the exhibition, April 29th, in honor of the participants of the exhibition and to award those who stood out. During this event the participants had the opportunity to meet, greet and dine while enjoying some unique Georgian culture, accompanied by the best of Georgian wines. This was a highly successful event that was enjoyed by everyone. EXHIBITION COVERAGE Marketing Events 15,000 Fliers were distributed 400 000 Text messages were sent Online banners on website: www.newspost.ge Information agencies and portals were accessed to disseminate information such as an Active Facebook campaign (5 weeks before exhibition). Participation with Leading TV and Radio Channels in Public Broadcasting TV-1 Programs that extended coverage of the exhibition DIRECT MARKETING Marketing was done using various methods aimed directly at the target audience: 5 000+ INVITATIONS SENT 6 000+ 2 000+ E-MAILS SENT PHONE CALLS MADE Target Groups Hotels in the country Distribution companies Restaurants / cafés / bars Industrial equipment companies Restaurant and hotel accessory companies ExpoGeorgia had no previous database Other stakeholders
ABOUT THE ORGANIZER ExpoGeorgia is the leading exhibition and convention center in Caucasus region. As a multifunctional business center, we combine trade fairs with congress and conferences. Experienced, attentive event coordinators work to develop new concepts and programs to ensure that ExpoGeorgia as a relationship broker continues to have a strong voice in the international economic forums of tomorrow. History of the Exhibition Center starts in 1958. At that time, State has built temporary exhibition pavilions and organized industrial exhibition to celebrate 1500 years anniversary of Tbilisi. Large scale construction works began in 1961 and as a result 11 pavilions, green house, pool sand park were placed in the city center. During Soviet Period exhibition center was a place for permanent exhibition of industrial and agricultural achievements of Soviet Republic, once a year the space was devoted to international exhibitions. In 1994-1998 organization was privatized and transformed into Joint Stock Company. Infrastructure was modernized. ExpoGeorgia has been assigned a very important role guiding foreign capital inflow in Georgia and opening international markets for new Georgian businesses. ExpoGeorgia events became an excellent forum for decision makers to evaluate new products, make new contacts, enhance supplier relationships and conduct purchasing activities. Address: 118 A. Tsereteli Ave., 0119 Tbilisi, Georgia Tel: +995 3 2 234 11 00 Website: www.expogeorgia.ge E-mail: expo@expogeorgia.ge Facebook: www.expogeorgia.ge/expogeorgia
HOPE TO SEE YOU NEXT YEAR CAUCASUS TOURISM FAIR 2018 DON T MISS OUT CHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR www.youtube.com/user/expogeorgia www.tourismexpo.ge FOR ADDITIONAL INQUIRY PLEASE CONTACT US: Exhibition Center ExpoGeorgia Address: 118 A. Tsereteli Ave., 0119 Tbilisi, Georgia Tel: +995 3 2 234 11 00 E-mail: expo@expogeorgia.ge Website: www.expogeorgia.ge Sales Department: E-mail: sales@expogeorgia.ge Marketing Department: E-mail: marketing@expogeorgia.ge