COMMERCIAL RADIO MARKET PROFILES 2018 QUEENSLAND
CONTENTS INTRODUCTION 3 REFERENCES 4 MARKET STATIONS 5 Atherton 4AM, Hit 97.9 5 Brisbane RadioTAB, 97.3 FM, 4KQ, 4BC, Magic 882, Nova 106.9, Hit 105, Triple M 104.5 9 Bundaberg 4BU 1332AM, hitz939, Bundy s 93.1 Triple M 13 Cairns Cairns Hit 103.5, Cairns 99.5 Triple M, Star 102.7, 4CA 846AM 17 Charleville West FM Charleville, 4VL 21 Charters Towers West FM, 4GC 25 Emerald Central Highlands Hit 94.7, 4HI AM 29 Gold Coast 102.9 Hot Tomato, 92.5 Gold FM, Sea FM 90.9 33 Gympie 4GY, Zinc 96.1 37 Innisfail Kool FM, Radio 4KZ 41 Ipswich River 94.9 FM 45 Kingaroy South Burnett Hit 89.1, 4SB 1071 AM 49 Longreach 4LG, West FM 53 Mackay Mackay s Hit 100.3, Mackay s 98.7 Triple M, Mackay s Star 101.9, 4MK 1026 AM 57 Maryborough Fraser Coast s Hit 101.9, Triple M 103.5 Fraser Coast 61 Mount Isa Mt Isa s Hit 102.5, 4LM 666 65 Nambour 91.9 Sea FM, 92.7 Mix FM, HOT 91.1 69 Remote Commercial Radio Service North East Zone The Breeze, Rebel FM 73 Rockhampton 990 4RO AM, Radio 4CCC, Hit Central Queensland, Central Queensland s Triple M 77 Roma Hit FM, 4ZR 1476AM 81 Toowoomba/Warwick 4AK, 4WK, Toowoomba s Hit 100.7, Darling Downs 864 Triple M 85 Townsville POWER100, Star 106.3 FM, Townsville s Hit 103.1, 102.3 4TO FM 89 DATA TABLES 93 2016 CENSUS OF POPULATION & HOUSING i 2016 HOUSEHOLD EXPENDITURE SURVEY xv 2 Commercial Radio Profiles
INTRODUCTION WELCOME TO THE SIXTH EDITION OF THE COMMERCIAL RADIO MARKET PROFILES 2018. Australian commercial radio stations are a vital and integral part of their local communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all stakeholders including direct advertisers, agencies and clients. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend. The Commercial Radio Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio. These Commercial Radio Profiles should be used in conjunction with resources available on the (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio. The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census. The Commercial Radio Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio. Should you require further information, please do not hesitate to contact the CRA ing Team on 02 9281 6577, or visit the website: radioalive.com.au. Regards, Joan Warner Chief Executive Officer 3
REFERENCES The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1. MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources: 2016 CENSUS OF POPULATION AND HOUSING (conducted 9 August 2016) For all socio-economic, demographic and occupational data. 2015-16 HOUSEHOLD EXPENDITURE SURVEY (HES) While the HES is conducted infrequently the data is projected using regional CPI (consumer price index) information. RADIO LICENCE AREA MAPS RA1 areas as determined by the ACMA. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, OpenStreetMap contributors, and the GIS User Community. 2015-16 AGRICULTURAL CENSUS The results of the Agricultural Census are available only for Statistical Areas Level 2 (SA2). The agricultural data for stations licence areas containing part SA2s is an estimate based on whether the centroid of the SA2 was within the licence area or not. The agricultural table on page four of each profile provides a summary of categories for the radio licence area. LEGEND Coastline; State borders Licence Area Principal roads; Cities (medium and large) Secondary roads; Towns, cities (small) Minor roads; Localities The units listed in the Agricultural Table include: Ha: Hectares T: Tonne N: Number Kg: Kilogram Dz: Dozen. NB: Population figures sourced from 2016 Census data and may differ from estimates used in survey reports. Population figures in these licence area profiles will be updated annually based on current ABS figures. Disclaimer: Agriculture Commodity Area of Holding refers to farmland only and excludes non-agricultural land. ACMA data may vary based on definitions. 4 Commercial Radio Profiles
ATHERTON 4AM HIT 97.9 Station Name 4AM Hit 97.9 Call Sign 4AM 4AMM Frequency 558 khz + 3 Translators 97.9 MHz Network NQ Radio Southern Cross Austereo Address PO Box 19, Innisfail, QLD 4860 Level 1, 232 Mulgrave Road, Westcourt, QLD 4870 Phone 07 4092 4558 07 4081 5100 Fax 07 4092 3899 - Email gm@nqradio.com.au fnq@hit.com.au Web Address 4am.com.au hit.com.au/tablelands Description of Content/Format Easy Listening Contemporary Hit Radio/Top 40 Demographic Profile of Station Audience 30-64 18-39 5
ATHERTON A one-hour drive west from Cairns, the Atherton Tableland is a fertile plateau 600-1,000 metres above sea level, situated between the Bellenden Ker Range and the Great Dividing Range. The Atherton Tablelands are renowned for their mild tropical climate, with a temperature that rarely exceeds 30 degrees. This makes for cool summer nights and mild, sunny winter days without the high humidity experienced in coastal areas. The rural landscape of the Atherton Tableland is green throughout most of the year. Among the World Heritage listed rainforests, national parks, mountains, rivers, lakes and waterfalls are some of Australia s richest agricultural lands and charming townships. The towns of Mareeba and Atherton are the largest on the Tablelands. In comparison to the 2011 census, the within the radio licence area of Atherton has increased by 6.23% to 55,331. The birthplace for 79% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 8,784 people (16%) were attending an educational institution in 2016; of these, half were in infants or primary, 37% attended a secondary educational institution, 8% attended University or another tertiary institution and 5% attended TAFE. 18,719 people (34%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. Of the total dwellings (19,843) in the radio licence area, 39% are owned outright and 29% are mortgaged. Private rental properties represent 24% of total dwellings. One quarter of the total households in Atherton have a household income range between $21,000 $41,999pa, a further quarter between $42,000 $77,999pa, 10% between $78,000 $103,999pa, and 19% over $104,000pa. Port Douglas is a first class tourist destination, with an extensive choice of restaurants, accommodation, shops and art galleries. Mossman is the commercial and service centre of that region, and the last major town on the way north to Cooktown. AGRICULTURE The Tablelands radio licence area is primarily an agricultural district. Farming is one of the largest forms of employment in the area; almost 14% of the workforce is on the land. The farm and grazing lands are the food bowl of the northern tropics, yielding a constant supply of fruit, vegetables and grains to local and export markets. The region supports and over 50 thousand beef cattle and 13 thousand dairy cattle. There are over 460 thousand orchard fruit and nut trees in the region. Tree cropping is also popular with the area producing over 9 million kilograms of avocados. EMPLOYMENT The majority (55%) of the labour force of 24,708 is employed full time. The main industries of employment are: Wholesale Trade/Retail Trade/Accommodation and Food Services; Education and Training/Health Care and Social Assistance; Agriculture Forestry and Fishing; and Manufacturing/Electricity Gas Water and Waste Services. 6 Commercial Radio Profiles
ATHERTON AGE COHORTS Age Male Female 10+ years 24,695 24,152 48,847 88.28% 0-9 years 3,374 3,110 6,484 11.72% 10-17 years 2,829 2,779 5,608 10.14% 18-24 years 1,931 1,557 3,488 6.3% 25-39 years 4,323 4,325 8,648 15.63% 40-54 years 5,616 5,895 11,511 20.8% 55-64 years 4,236 4,171 8,407 15.19% 65-74 years 3,573 3,250 6,823 12.33% 75+ years 2,187 2,175 4,362 7.88% 2011 26,388 25,699 52,087 2016 28,069 27,262 55,331 100% % change 2011-2016 6.23% LABOUR FORCE Employment classification Labour force Full-time employed 13,649 55.24% Part-time employed 7,820 31.65% Not stated employed 1,494 6.05% Unemployed 1,745 7.06% labour force 24,708 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 388 1.97% $7,750 $20,999 1,283 6.52% $21,000 $41,999 4,829 24.53% $42,000 $77,999 4,955 25.17% $78,000 $103,999 2,013 10.23% $104,000 $129,999 1,620 8.23% $130,000 $155,999 890 4.52% $160,000 $181,999 506 2.57% $182,000 $207,999 299 1.52% $208,000+ 447 2.27% Not stated 2,453 12.46% households 19,683 100% FAMILY STRUCTURE Type of family families Couple families Children 5,013 35.49% Couple families No children 6,681 47.3% Single parents 2,292 16.23% Other families 140 0.99% families 14,126 100% OCCUPATION Employment classification Occupations Managers/Professionals 6,747 29.3% Technicians & trade workers/ Community & personal service workers 6,206 26.95% Clerical & administrative workers 2,597 11.28% Sales Workers 2,070 8.99% Machinery operators & drivers/labourers 5,041 21.89% Not stated 364 1.58% 23,025 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,061 13.59% Mining 523 2.32% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 3,052 13.55% 4,822 21.41% 1,105 4.91% 1,327 5.89% Professional scientific & technical services 755 3.35% Public administration & safety 1,368 6.07% Education & training/health care & social assistance 4,416 19.61% Arts & recreation services 258 1.15% Other services 884 3.92% Not stated 953 4.23% 22,524 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 227,699 Alcoholic beverages 32,781 Clothing & footwear 41,829 Household furnishings & equipment 54,764 Furniture & floor coverings 16,708 Household appliances 13,946 Household services & operation 46,457 Medical care & health expenses 81,438 Motor vehicle purchase 57,005 Motor vehicle running costs 143,842 Recreation 170,234 Recreational & educational equipment 42,558 Holidays 74,621 Personal care 28,789 7
ATHERTON TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 2,258 2,114 4,372 7.9% Secondary 1,645 1,599 3,244 5.86% TAFE 123 318 441 0.8% University 156 571 727 1.31% 4,182 4,602 8,784 15.88% DWELLING TENURE TYPE Tenure type dwellings Fully owned 7,833 39.47% Mortgaged 5,569 28.07% Private rental 4,793 24.15% Housing authority/not stated 1,530 7.71% Other tenure type 118 0.59% dwellings 19,843 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 5,083 9.19% Certificate 13,636 24.64% 18,719 33.83% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 387 7.53% $450 $799 per month 370 7.2% $800 $999 per month 327 6.36% $1,000 $1,799 per month 2,077 40.42% $1,800 $2,399 per month 1,030 20.04% $2,400 $2,999 per month 333 6.48% $3,000 $3,999 per month 239 4.65% $4,000+ per month 128 2.49% Not stated 248 4.83% mortgaged dwellings 5,139 100% MOTOR VEHICLES Number of cars % No vehicles 1,038 5.19% 1 vehicle 6,714 33.58% 2+ vehicles 11,335 56.69% Not stated 906 4.53% 19,993 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 549,464 Cereal crops Wheat for grain Production (t) 620 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 25 Cereal crops Sorghum for grain Production (t) 826 Cereal crops for grain Production (t) 7,711 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 809 Fruit & nuts Avocados Production (kg) 9,865,645 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 6,321 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 5 Livestock Sheep & lambs (no.) 43 91 460,016 Livestock Dairy cattle (no.) 13,433 Livestock Meat cattle (no.) 57,486 INTERNET USAGE Connection dwellings Internet accessed from dwelling 15,154 75.42% Internet not accessed from dwelling 4,233 21.07% Not stated 705 3.51% 20,092 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 22,029 20,717 42,746 78.74% Europe 1,677 1,709 3,386 6.24% Africa & Middle East 107 70 177 0.33% Asia 233 474 707 1.3% Americas 82 108 190 0.35% Other 3,566 3,515 7,081 13.04% 27,694 26,593 54,287 100% 8 Commercial Radio Profiles
BRISBANE RADIOTAB 97.3 FM 4KQ 4BC MAGIC 882 NOVA 106.9 HIT 105 TRIPLE M 104.5 Station Name Call Sign Network Address Phone Web Address RadioTAB 4TAB RadioTAB PO Box 275, Albion, QLD 4010 07 3360 1008 radiotab.com 97.3 FM 4BFM Australian Radio Network PO Box 973, Coorparoo DC, QLD 4151 07 3421 4973 973fm.com.au 4KQ 4KQ Australian Radio Network PO Box 693, Coorparoo DC, QLD 4151 07 3394 0693 4kq.com.au 4BC 4BC Macquarie Media Limited Magic 882 4BH Macquarie Media Limited Nova 106.9 4BNE NOVA Entertainment PO Box 10116 Adelaide St, Brisbane, QLD 4000 PO Box 10116 Adelaide St, Brisbane, QLD 4000 Locked Bag 1068, Fortitude Valley BC, QLD 4006 07 3908 8200 4bc.com.au 07 3908 8200 magic882.com.au 07 3872 6999 nova1069.com.au/ nova1069 Hit 105 4BBB Southern Cross Austereo GPO Box 1041, Brisbane, QLD 4000 07 3837 1053 hit105.com.au Triple M 104.5 4MMM Southern Cross Austereo GPO Box 1041, Brisbane, QLD 4000 07 3361 0104 triplem.com.au/brisbane 9
BRISBANE Brisbane, Australia s third largest city, is located in the south eastern corner of Queensland on the banks of the Brisbane River. There are seven commercial radio stations licensed to broadcast in the Brisbane metropolitan area, though other commercial radio stations can be heard in certain areas of Brisbane. There have also been numerous new stations launched since 2009, broadcasting DAB+ digital radio services in digital quality sound. In comparison to the 2011 census, the within the radio licence area of Brisbane has increased by 8.82% to 2,195,380. The birthplace for 75% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Brisbane has a wide range of educational and training facilities for all ages. There are several universities, TAFE colleges and private training institutions in Brisbane. 501,741 people (23%) were attending an educational institution in 2016; 38% of these in infants or primary, 28% attending a secondary educational institution, 26% attending University or another tertiary institution, and 8% attending TAFE. 921,142 people (42%) already have a tertiary qualification; of these, 45% have a degree and 55% have a certificate, diploma or another tertiary qualification. Of the total dwellings (763,899) in the Brisbane radio licence area, 26% are owned outright and 36% are mortgaged. Private rental properties represent 31% of total dwellings. 16% of the total households in Brisbane have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 35% over $104,000pa. AGRICULTURE There are over 122 thousand nut trees in the region; the area produces over 276 thousand kilograms of avocados and nearly 13 thousand kilograms of nectarines. Farms in the area support nearly 30 thousand beef cattle and over 11 thousand dairy cattle. EMPLOYMENT The majority (59%) of the labour force of 1,136,248 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. *Brisbane commercial radio stations participate in the official Radio Audience Measurement Survey eight times per year. To find out more please contact. 10 Commercial Radio Profiles
BRISBANE AGE COHORTS Age Male Female 10+ years 928,070 972,409 1,900,479 86.57% 0-9 years 151,374 143,527 294,901 13.43% 10-17 years 110,957 104,740 215,697 9.83% 18-24 years 112,465 111,688 224,153 10.21% 25-39 years 241,645 250,087 491,732 22.4% 40-54 years 219,125 229,357 448,482 20.43% 55-64 years 114,456 122,434 236,890 10.79% 65-74 years 82,415 88,474 170,889 7.78% 75+ years 47,007 65,629 112,636 5.13% 2011 995,348 1,022,050 2,017,398 2016 1,079,444 1,115,936 2,195,380 100% % change 2011-2016 8.82% LABOUR FORCE Employment classification Labour force Full-time employed 669,236 58.9% Part-time employed 332,707 29.28% Not stated employed 50,430 4.44% Unemployed 83,875 7.38% labour force 1,136,248 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 12,139 1.59% $7,750 $20,999 26,909 3.53% $21,000 $41,999 120,654 15.85% $42,000 $77,999 167,013 21.94% $78,000 $103,999 94,475 12.41% $104,000 $129,999 88,446 11.62% $130,000 $155,999 56,277 7.39% $160,000 $181,999 36,950 4.85% $182,000 $207,999 30,563 4.01% $208,000+ 56,027 7.36% Not stated 71,909 9.44% households 761,362 100% FAMILY STRUCTURE Type of family families Couple families Children 261,187 45.36% Couple families No children 211,160 36.67% Single parents 93,877 16.3% Other families 9,555 1.66% families 575,779 100% OCCUPATION Employment classification Occupations Managers/Professionals 368,965 35.08% Technicians & trade workers/ Community & personal service workers 249,956 23.76% Clerical & administrative workers 156,259 10.48% Sales workers 98,036 10.05% Machinery operators & drivers/labourers 162,267 24.72% Not stated 16,385 1.19% 1,051,868 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 6,327 0.61% Mining 10,945 1.05% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 169,054 16.17% 199,940 19.13% 73,226 7.01% 91,377 8.74% Professional scientific & technical services 83,876 8.02% Public administration & safety 74,647 7.14% Education & training/health care & social assistance 235,793 22.56% Arts & recreation services 15,229 1.46% Other services 39,885 3.82% Not stated 45,024 4.31% 1,045,323 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 9,587,966 Alcoholic beverages 1,357,806 Clothing & footwear 1,928,600 Household furnishings & equipment 2,151,451 Furniture & floor coverings 716,477 Household appliances 520,111 Household services & operation 2,052,840 Medical care & health expenses 3,277,839 Motor vehicle purchase 2,198,786 Motor vehicle running costs 5,541,822 Recreation 7,200,611 Recreational & educational equipment 1,874,744 Holidays 3,382,268 Personal care 1,256,391 11
BRISBANE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 97,431 92,662 190,093 8.66% Secondary 72,458 69,132 141,590 6.45% TAFE 15,619 22,681 38,300 1.74% University 57,731 74,027 131,758 6% 243,239 258,502 501,741 22.85% DWELLING TENURE TYPE Tenure type dwellings Fully owned 202,048 26.45% Mortgaged 275,080 36.01% Private rental 237,243 31.06% Housing authority/not stated 44,516 5.83% Other tenure type 5,012 0.66% dwellings 763,899 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 414,334 18.87% Certificate 506,808 23.09% 921,142 41.96% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 14,860 5.63% $450 $799 per month 9,307 3.53% $800 $999 per month 9,631 3.65% $1,000 $1,799 per month 82,040 31.08% $1,800 $2,399 per month 67,171 25.45% $2,400 $2,999 per month 32,637 12.36% $3,000 $3,999 per month 24,947 9.45% $4,000+ per month 14,057 5.32% Not stated 9,332 3.54% mortgaged dwellings 263,982 100% MOTOR VEHICLES Number of cars % No vehicles 50,060 6.52% 1 vehicle 263,930 34.35% 2+ vehicles 432,399 56.28% Not stated 21,945 2.86% 768,334 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 351,416 Cereal crops Wheat for grain Production (t) 1,128 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 1,153 Cereal crops Sorghum for grain Production (t) 223 Cereal crops for grain Production (t) 4,341 Vegetables for human consumption Tomatoes production (t) 272 Vegetables for human consumption area (ha) 503 Fruit & nuts Avocados Production (kg) 276,864 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 12,780 Fruit & nuts Peaches Production (kg) 9,476 Fruit & nuts Nuts trees (no.) 122,270 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 531 172,192 Livestock Dairy cattle (no.) 11,357 Livestock Meat cattle (no.) 29,828 INTERNET USAGE Connection dwellings Internet accessed from dwelling 667,722 86.8% Internet not accessed from dwelling 83,942 10.91% Not stated 17,583 2.29% 769,247 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 796,137 815,870 1,612,007 75.24% Europe 62,975 59,877 122,852 5.73% Africa & Middle East 17,773 16,218 33,991 1.59% Asia 72,505 89,755 162,260 7.57% Americas 4,583 4,899 9,482 0.44% Other 99,444 102,583 202,027 9.43% 1,053,417 1,089,202 2,142,619 100% 12 Commercial Radio Profiles
BUNDABERG 4BU 1332AM HITZ939 BUNDY S 93.1 TRIPLE M Station Name 4BU 1332AM hitz939 Bundy s 93.1 Triple M Call Sign 4BU 4RUM 4RGB Frequency 1332 khz 93.9 MHz 93.1 MHz Network Grant Broadcasters Grant Broadcasters Southern Cross Austereo Address PO Box 1059, Bundaberg, QLD 4670 PO Box 1059, Bundaberg, QLD 4670 PO Box 651, Bundaberg, QLD 4670 Phone 07 4153 0800 07 4153 0800 07 4155 4333 Fax 07 4153 0807 07 4153 0807 07 4153 2989 Email reception@4bu.net reception@4bu.net bundaberg.reception@sca.com.au Web Address 4bu.com.au hitz939.com.au triplem.com.au/bundy Description of Content/Format Demographic Profile of Station Audience Classic Hits Hot Adult Contemporary Adult Contemporary/Gold 25-54 13
BUNDABERG Bundaberg, located on the Burnett River, lies on the southeast coast of Queensland. The city, 20 kilometres from the coast and 371 kilometres north of Brisbane, is at the centre of one of Queensland s largest sugar districts and has lent its name to the rum that is made from the local sugar Bundaberg Rum. One of Queensland s large and prosperous coastal cities, Bundaberg is also the southern gateway to the Great Barrier Reef and tourism is a growing industry. In comparison to the 2011 census, the within the radio licence area of Bundaberg has increased by 2.52% to 86,482. The birthplace for 85% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 15,476 people (18%) were attending an educational institution; of these, 46% were in infants or primary, 35% were attending a secondary educational institution, 7% attending University or another tertiary institution and 12% attending TAFE. Of the 28,668 people (33%) who already have a tertiary qualification, 25% have a degree and 75% have a certificate, diploma or another tertiary qualification. Of the total dwellings in Bundaberg (32,903), 38% are owned outright and 29% are mortgaged. Private rental properties represent 26% of total dwellings. 29% of the total households in Bundaberg have a household income range between $21,000 $41,999pa, 26% between $42,000 $77,999pa, 10% between $78,000 $103,999pa, and 17% over $104,000pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement stores, and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE Bundaberg is a thriving city dominated by the sugarcane industry. Sugar is milled and refined in Bundaberg; there are four sugar mills in the area. The area grows beef cattle, pigs and poultry. The Bundaberg radio licence area includes over 13 thousand beef cattle. Horticultural production is also important to the local economy. As well as being one of Australia s largest tomato growing areas, the region also grows avocados, capsicum, zucchini, squash, cucumber, watermelon, pineapples, mangoes and macadamia nuts. There are over 1.3 million nut trees in the region, and over 7.2 million kilograms of avocados were produced. The local fishing industry exports to Asian markets. EMPLOYMENT The majority (53%) of the labour force of 36,074 is employed full time. The main industries of employment are: Education and Training, Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. Agriculture is also a major form of employment in the area. 14 Commercial Radio Profiles
BUNDABERG AGE COHORTS Age Male Female 10+ years 37,305 39,142 76,447 88.4% 0-9 years 5,149 4,886 10,035 11.6% 10-17 years 4,497 4,056 8,553 9.89% 18-24 years 3,037 3,025 6,062 7.01% 25-39 years 6,216 6,859 13,075 15.12% 40-54 years 7,960 8,492 16,452 19.02% 55-64 years 6,031 6,449 12,480 14.43% 65-74 years 5,805 5,778 11,583 13.39% 75+ years 3,759 4,483 8,242 9.53% 2011 41,476 42,879 84,355 2016 42,454 44,028 86,482 100% % change 2011-2016 2.52% LABOUR FORCE Employment classification Labour force Full-time employed 19,048 52.8% Part-time employed 11,482 31.83% Not stated employed 1,726 4.78% Unemployed 3,818 10.58% labour force 36,074 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 547 1.69% $7,750 $20,999 2,017 6.22% $21,000 $41,999 9,315 28.7% $42,000 $77,999 8,458 26.06% $78,000 $103,999 3,298 10.16% $104,000 $129,999 2,414 7.44% $130,000 $155,999 1,260 3.88% $160,000 $181,999 696 2.14% $182,000 $207,999 435 1.34% $208,000+ 652 2.01% Not stated 3,360 10.35% households 32,452 100% FAMILY STRUCTURE Type of family families Couple families Children 8,152 34.23% Couple families No children 11,298 47.45% Single parents 4,107 17.25% Other families 255 1.07% families 23,812 100% OCCUPATION Employment classification Occupations Managers/Professionals 8,755 27.25% Technicians & trade workers/ Community & personal service workers 8,339 25.95% Clerical & administrative workers 3,853 11.99% Sales workers 3,329 10.36% Machinery operators & drivers/labourers 7,434 23.13% Not stated 424 1.32% 32,134 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,033 9.55% Mining 565 1.78% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 4,716 14.8% 6,596 20.76% 1,350 4.25% 1,904 5.99% Professional scientific & technical services 1,123 3.53% Public administration & safety 1,548 4.87% Education & training/health care & social assistance 8,241 25.94% Arts & recreation services 192 0.6% Other services 1,218 3.83% Not stated 1,287 4.05% 31,773 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 376,677 Alcoholic beverages 54,229 Clothing & footwear 69,196 Household furnishings & equipment 90,595 Furniture & floor coverings 27,640 Household appliances 23,071 Household services & operation 76,852 Medical care & health expenses 134,721 Motor vehicle purchase 94,303 Motor vehicle running costs 237,956 Recreation 281,615 Recreational & educational equipment 70,403 Holidays 123,444 Personal care 47,625 15
BUNDABERG TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 3,680 3,396 7,076 8.18% Secondary 2,877 2,602 5,479 6.34% TAFE 327 706 1,033 1.19% University 597 1,291 1,888 2.18% 7,481 7,995 15,476 17.9% DWELLING TENURE TYPE Tenure type dwellings Fully owned 12,424 37.76% Mortgaged 9,500 28.87% Private rental 8,494 25.82% Housing authority/not stated 2,136 6.49% Other tenure type 349 1.06% dwellings 32,903 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 7,084 8.19% Certificate 21,584 24.96% 28,668 33.15% MORTGAGE PAYMENTS Monthly mortgage payment $0 $449 per month 746 8.3% Mortgaged dwellings $450 $799 per month 761 8.47% $800 $999 per month 732 8.15% $1,000 $1,799 per month 4,185 46.57% $1,800 $2,399 per month 1,465 16.3% $2,400 $2,999 per month 436 4.85% $3,000 $3,999 per month 254 2.83% $4,000+ per month 89 0.99% Not stated 319 3.55% mortgaged dwellings 8,987 100% MOTOR VEHICLES Number of cars % No vehicles 1,936 5.87% 1 vehicle 12,264 37.21% 2+ vehicles 17,413 52.84% Not stated 1,344 4.08% 32,957 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 124,515 Cereal crops Wheat for grain Production (t) 70 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 7 Cereal crops Sorghum for grain Production (t) 190 Cereal crops for grain Production (t) 278 Vegetables for human consumption Tomatoes production (t) 11,475 Vegetables for human consumption area (ha) 3,552 Fruit & nuts Avocados Production (kg) 7,298,827 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 1,364,942 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 504 Livestock Dairy cattle (no.) 206 1,755,978 Livestock Meat cattle (no.) 13,000 INTERNET USAGE Connection dwellings Internet accessed from dwelling 25,395 76.66% Internet not accessed from dwelling 6,728 20.31% Not stated 1,004 2.07% 33,127 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 35,470 36,647 72,117 84.55% Europe 1,881 1,944 3,825 4.48% Africa & Middle East 174 192 366 0.43% Asia 494 977 1,471 1.72% Americas 66 73 139 0.16% Other 3,677 3,702 7,379 8.65% 41,762 43,535 85,297 100% 16 Commercial Radio Profiles
CAIRNS CAIRNS HIT 103.5 CAIRNS 99.5 TRIPLE M STAR 102.7 4CA 846AM Station Name Cairns Hit 103.5 Cairns 99.5 Triple M Star 102.7 4CA 846AM Call Sign 4HOT 4RGC 4CCA 4EL Frequency 103.5 MHz 99.5 MHz 102.7 MHz 846 khz Network Southern Cross Austereo Southern Cross Austereo Grant Broadcasters Grant Broadcasters Address Level 1, 232 Mulgrave Road, Westcourt, QLD 4870 Level 1, 232 Mulgrave Road, Westcourt, QLD 4870 21-23 Grafton Street, Cairns CBD 4870 21-23 Grafton Street, Cairns CBD 4870 Phone 07 4081 5100 07 4081 5100 07 4042 8000 07 4042 8000 Fax 07 4051 8060 07 4051 8060 - - Email fnq@hit.com.au cairns@triplem.com.au qld.news@ grantbroadcasters.com.au Web Address hit.com.au/cairns triplem.com.au/cairns star1027.com.au 4ca.com.au Description of Content/Format Demographic Profile of Station Audience Contemporary Hit Radio/ Hit Music Hot Adult Contemporary/ Rock Adult Contemporary 18-39 40-54 25-49 40+ qld.news@ grantbroadcasters.com.au Classic Hits 17
CAIRNS Cairns is the international gateway into Tropical North Queensland. Not only does the area attract holidaymakers from the southern states, but the international airport makes Cairns the first port of call to many overseas visitors offering easy access to some of the world s greatest natural treasures, including the Great Barrier Reef as well as the unspoilt rainforests of the Daintree River and Cape Tribulation. In comparison to the 2011 census, the within the radio licence area of Cairns has increased by 6.93% to 174,826. Cairns has a very young ; almost 40% of families have children and 32% of the are aged less than 25 years. The birthplace for 76% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. The Cairns area is serviced by over 50 schools. The city also has an extensive TAFE College campus and the Cairns Campus of James Cook University. Of the 34,987 people attending an educational institution, 44% were in infants or primary, 33% were attending a secondary educational institution, 16% were attending University or another tertiary institution and 8%were at TAFE. Of the 67,542 people who already have a tertiary qualification, 33% have a degree and 67% have a certificate, diploma or another tertiary qualification. Of the total dwellings (61,795) in Cairns, 25% are owned outright and 33% are mortgaged. Private rental properties represent one third of total dwellings. 19% of the total households (61,543) in Cairns have a household income range between $21,000 $41,999pa, 25% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 26% over $104,000pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement stores and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE Cairns and the surrounding coastal area is a major sugar-growing district. The area also grows bananas, pineapples and a variety of other tropical fruit. There were over 22 thousand orchard fruit trees, and over 12 thousand kilograms of avocados were produced in the area. The Cairns radio licence area includes nearly four thousand beef cattle supported within the region. EMPLOYMENT The majority (57%) of the labour force of 87,029 is employed full time. The main industries of employment are: Wholesale Trade/Retail Trade/Accommodation and Food Services; Education and Training/Health Care and Social Assistance; and Manufacturing/Electricity Gas Water and Waste Services/Construction. Tourism is the major driving force in the local economy, and has helped produce a strong retail sector as well as hotels, restaurants and a variety of other businesses that thrive on the large numbers of visitors. 18 Commercial Radio Profiles
CAIRNS AGE COHORTS Age Male Female 10+ years 74,241 76,726 150,967 86.35% 0-9 years 12,329 11,530 23,859 13.65% 10-17 years 9,470 8,984 18,454 10.56% 18-24 years 6,762 6,744 13,506 7.73% 25-39 years 16,871 18,816 35,687 20.41% 40-54 years 18,880 20,151 39,031 22.33% 55-64 years 11,075 11,088 22,163 12.68% 65-74 years 7,699 6,908 14,607 8.36% 75+ years 3,484 4,035 7,519 4.3% 2011 81,208 82,284 163,492 2016 86,570 88,256 174,826 100% % change 2011-2016 6.93% LABOUR FORCE Employment classification Labour force Full-time employed 49,913 57.35% Part-time employed 25,961 29.83% Not stated employed 4,374 5.03% Unemployed 6,781 7.79% labour force 87,029 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 975 1.58% $7,750 $20,999 2,982 4.85% $21,000 $41,999 11,614 18.87% $42,000 $77,999 15,140 24.6% $78,000 $103,999 7,592 12.34% $104,000 $129,999 6,605 10.73% $130,000 $155,999 3,719 6.04% $160,000 $181,999 2,085 3.39% $182,000 $207,999 1,573 2.56% $208,000+ 2,252 3.66% Not stated 7,006 11.38% households 61,543 100% FAMILY STRUCTURE Type of family families Couple families Children 17,587 39.84% Couple families No children 17,262 39.1% Single parents 8,718 19.75% Other families 576 1.3% families 44,143 100% OCCUPATION Employment classification Occupations Managers/Professionals 24,297 30.25% Technicians & trade workers/ Community & personal service workers 23,259 28.96% Clerical & administrative workers 10,356 12.89% Sales workers 8,517 10.6% Machinery operators & drivers/labourers 12,601 15.69% Not stated 1,294 1.61% 80,324 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 1,406 1.77% Mining 1,049 1.32% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 10,040 12.61% 18,900 23.74% 5,554 6.98% 6,267 7.87% Professional scientific & technical services 3,718 4.67% Public administration & safety 6,260 7.86% Education & training/health care & social assistance 18,186 22.85% Arts & recreation services 1,623 2.04% Other services 3,402 4.27% Not stated 3,199 4.02% 79,604 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 707,156 Alcoholic beverages 101,808 Clothing & footwear 129,907 Household furnishings & equipment 170,080 Furniture & floor coverings 51,891 Household appliances 43,313 Household services & operation 144,280 Medical care & health expenses 252,918 Motor vehicle purchase 177,040 Motor vehicle running costs 446,727 Recreation 528,692 Recreational & educational equipment 132,173 Holidays 231,747 Personal care 89,410 19
CAIRNS TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 8,001 7,428 15,429 8.83% Secondary 5,848 5,536 11,384 6.51% TAFE 978 1,709 2,687 1.54% University 1,864 3,623 5,487 3.14% 16,691 18,296 34,987 20.01% DWELLING TENURE TYPE Tenure type dwellings Fully owned 15,349 24.84% Mortgaged 20,645 33.41% Private rental 20,597 33.33% Housing authority/not stated 4,845 7.84% Other tenure type 359 0.58% dwellings 61,795 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 22,286 12.75% Certificate 45,256 25.89% 67,542 31.94% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1,053 5.36% $450 $799 per month 974 4.96% $800 $999 per month 1,122 5.71% $1,000 $1,799 per month 7,775 39.56% $1,800 $2,399 per month 4,777 24.3% $2,400 $2,999 per month 1,624 8.26% $3,000 $3,999 per month 1,096 5.58% $4,000+ per month 495 2.52% Not stated 740 3.76% mortgaged dwellings 19,656 100% MOTOR VEHICLES Number of cars % No vehicles 4,287 6.9% 1 vehicle 22,710 36.56% 2+ vehicles 32,590 52.46% Not stated 2,533 4.08% 62,120 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 75,342 Cereal crops Wheat for grain Production (t) 16 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 21 Cereal crops Sorghum for grain Production (t) 129 Cereal crops for grain Production (t) 187 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 3 Fruit & nuts Avocados Production (kg) 12,950 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 174 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 0 Livestock Dairy cattle (no.) 0 0 22,949 Livestock Meat cattle (no.) 3,791 INTERNET USAGE Connection dwellings Internet accessed from dwelling 50,953 81.77% Internet not accessed from dwelling 9,386 15.06% Not stated 1,975 3.17% 62,314 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 64,525 64,659 129,184 75.67% Europe 5,306 5,047 10,353 6.06% Africa & Middle East 403 383 786 0.46% Asia 2,904 4,952 7,856 4.6% Americas 386 467 853 0.5% Other 10,923 10,756 21,679 12.7% 84,447 86,264 170,711 100% 20 Commercial Radio Profiles
CHARLEVILLE WEST FM CHARLEVILLE 4VL Station Name West FM Charleville 4VL Call Sign 4CCC 4VL Frequency 101.7 MHz 783 khz Network Resonate Broadcasting Resonate Broadcasting Address PO Box 1172, Kingaroy, QLD 4610 PO Box 20, Longreach, QLD 4730 Phone 07 4654 1444 07 4654 1444 Fax - - Email sales@4vl.com.au sales@4vl.com.au Web Address 4vl.com.au 4vl.com.au Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 16-35 30-60 21
CHARLEVILLE Charleville is the largest town in the southwest of the Outback region, located some 750 kilometres from Brisbane and 515 kilometres south of Longreach, on the banks of the Warrego River. Charleville is on the Matilda Highway between Cunnamulla and Augathella, which is in the heart of Queensland s Mulga Country. In comparison to the 2011 census, the within the radio licence area of Charleville has decreased by 16.09% to 9,978. 53% of the is aged 40 years and over. The birthplace for 89% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Like many regional communities, the area has a high proportion of children; 39% of families have children. Of the 1,544 people attending an educational institution, 60% were in infants or primary, 28% were attending a secondary educational institution, 8% attending University or another tertiary institution and 4% attending TAFE. Of the 2,823 people who already have a tertiary qualification, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification. Of the total dwellings (3,825) in Charleville, 40% are owned outright and 24% are mortgaged. Private rental properties represent 22% of total dwellings. 22% of the total households (3,730) in Charleville have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa, 9% between $78,000 $103,999pa, and 20% over $104,000pa. All major banks, car dealers; and a selection of national retail, chain and independent stores are represented in the region. The town is home to both the Southern Queensland base of the Royal Flying Doctor Service and the School of Distance Education. AGRICULTURE The Charleville licence area is predominantly used for sheep and cattle farming. The farms in the region provide grazing land for over 235 thousand sheep and lambs. The cattle industry is strong in the region; there are over 576 thousand beef cattle. Crop growth is recorded at high volumes within the region; over 51 thousand tonnes of cereal for grain are produced each year. EMPLOYMENT The majority (69%) of the labour force of 5,454 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. The area around Charleville is a farming community. Over 35% of the workforce is agricultural. 22 Commercial Radio Profiles
CHARLEVILLE AGE COHORTS Age Male Female 10+ years 4,364 4,131 8,495 85.14% 0-9 years 763 720 1,483 14.86% 10-17 years 424 347 771 7.73% 18-24 years 374 306 680 6.81% 25-39 years 846 935 1,781 17.85% 40-54 years 1,000 1,052 2,052 20.57% 55-64 years 842 728 1,570 15.73% 65-74 years 580 463 1,043 10.45% 75+ years 298 300 598 5.99% 2011 6,184 5,708 11,892 2016 5,127 4,851 9,978 100% % change 2011-2016 -16.09% LABOUR FORCE Employment classification Labour force Full-time employed 3,786 69.42% Part-time employed 1,159 21.25% Not stated employed 279 5.12% Unemployed 230 4.22% labour force 5,454 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 134 3.59% $7,750 $20,999 248 6.65% $21,000 $41,999 248 22.09% $42,000 $77,999 904 24.24% $78,000 $103,999 335 8.98% $104,000 $129,999 314 8.42% $130,000 $155,999 176 4.72% $160,000 $181,999 100 2.68% $182,000 $207,999 60 1.61% $208,000+ 107 2.87% Not stated 528 14.16% households 3,730 100% FAMILY STRUCTURE Type of family families Couple families Children 1,006 38.59% Couple families No children 1,211 46.45% Single parents 360 13.81% Other families 30 1.15% families 2,607 100% OCCUPATION Employment classification Occupations Managers/Professionals 2,203 42.32% Technicians & trade workers/ Community & personal service workers 934 17.94% Clerical & administrative workers 455 8.74% Sales workers 254 4.88% Machinery operators & drivers/labourers 1,280 24.59% Not stated 79 1.52% 80,324 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 1,817 35.07% Mining 50 0.97% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 483 9.32% 714 13.78% 233 4.5% 111 2.14% Professional scientific & technical services 68 1.31% Public administration & safety 506 9.77% Education & training/health care & social assistance 846 16.33% Arts & recreation services 24 0.46% Other services 118 2.28% Not stated 211 4.07% 5,181 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 43,245 Alcoholic beverages 6,225 Clothing & footwear 7,944 Household furnishings & equipment 10,401 Furniture & floor coverings 3,173 Household appliances 2,648 Household services & operation 8,823 Medical care & health expenses 15,466 Motor vehicle purchase 10,826 Motor vehicle running costs 27,319 Recreation 32,331 Recreational & educational equipment 8,082 Holidays 14,172 Personal care 5,467 23
CHARLEVILLE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 499 425 924 9.26% Secondary 221 212 433 4.34% TAFE 18 44 62 0.62% University 19 106 125 1.25% 757 787 1,544 15.47% DWELLING TENURE TYPE Tenure type dwellings Fully owned 1,527 39.92% Mortgaged 933 24.39% Private rental 826 21.59% Housing authority/not stated 461 12.05% Other tenure type 78 2.04% dwellings 3,825 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 736 7.38% Certificate 2,087 20.92% 2,823 28.29% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 218 27.42% $450 $799 per month 116 14.59% $800 $999 per month 85 10.69% $1,000 $1,799 per month 198 24.91% $1,800 $2,399 per month 61 7.67% $2,400 $2,999 per month 19 2.39% $3,000 $3,999 per month 4 0.5% $4,000+ per month 24 3.02% Not stated 70 8.81% mortgaged dwellings 795 100% MOTOR VEHICLES Number of cars % No vehicles 232 6.02% 1 vehicle 1,095 28.41% 2+ vehicles 2,301 59.7% Not stated 226 5.86% 3,854 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 11,109,967 Cereal crops Wheat for grain Production (t) 43,276 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 3,519 Cereal crops Sorghum for grain Production (t) 3,025 Cereal crops for grain Production (t) 51,482 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 14 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 5 0 2,159 Livestock Sheep & lambs (no.) 235,647 Livestock Dairy cattle (no.) 1,818 Livestock Meat cattle (no.) 576,056 INTERNET USAGE Connection dwellings Internet accessed from dwelling 2,675 69.72% Internet not accessed from dwelling 1,003 26.14% Not stated 159 4.14% 3,837 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 4,618 4,340 8,958 88.99% Europe 36 60 96 0.95% Africa & Middle East 9 0 9 0.09% Asia 72 84 156 1.55% Americas 3 0 3 0.03% Other 439 405 844 8.38% 5,177 4,889 10,066 100% 24 Commercial Radio Profiles
CHARTERS TOWERS WEST FM 4GC Station Name West FM 4GC Call Sign 4CHT 4GC Frequency 95.9 MHz 828 khz, 765 khz Network Resonate Broadcasting Resonate Broadcasting Address 21 Ryan St, Charters Towers, QLD 4820 21 Ryan St, Charters Towers, QLD 4820 Phone 07 4787 7828 07 4787 7828 Fax 07 4787 4056 07 4787 4056 Email tracey.murphy@4gc.com.au tracey.murphy@4gc.com.au Web Address facebook.com/westfmqld facebook.com/4gccharterstowers Description of Content/Format Today s Best Music Best Songs of All Time & Talkback Demographic Profile of Station Audience 18-39 35-54 25
CHARTERS TOWERS Charters Towers, located 130 kilometres southwest of Townsville on the Flinders Highway, is a centre for the local cattle and mining industries. It lies 138 kilometres east of the Great Dividing Range. In comparison to the 2011 census, the within the radio licence area of Charters Towers has decreased by 9.97% to 15,846. Like many regional areas, Charters Towers has a relatively high proportion of children and teenagers; over 38% of families have children and 31% of the is aged less than 25 years. The birthplace for 86% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 2,933 people attending an educational institution, 50% were in infants or primary, 41% were attending a secondary educational institution, 5% attending University or another tertiary institution and 5% attending TAFE. Of the 4,276 people who already have a tertiary qualification, 25% have a degree and 75% have a certificate, diploma or another tertiary qualification. Of the total dwellings (5,557) in Charters Towers, 39% are owned outright and 28% are mortgaged. Private rental properties represented 23% of total dwellings. 23% of the total households (5,623) in the Charters Towers region have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa, 10% between $78,000 $103,999pa, and 20% over $104,000pa. Most major banks, car dealers; and an extensive selection of retail, chain and independent stores are represented in the region. AGRICULTURE The inland areas of central and north Queensland are predominantly beef cattle areas; there are over 329 thousand beef cattle in the region. The area also holds nearly 16 thousand sheep and lambs. EMPLOYMENT The majority (62%) of the labour force of 7,209 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Charters Towers also has a large retail sector that supports the surrounding district. 26 Commercial Radio Profiles
CHARTERS TOWERS AGE COHORTS Age Male Female 10+ years 6,890 6,900 13,790 87.03% 0-9 years 1,049 1,007 2,056 12.97% 10-17 years 954 913 1,867 11.78% 18-24 years 543 498 1,041 6.57% 25-39 years 1,193 1,321 2,514 15.87% 40-54 years 1,572 1,720 3,292 20.77% 55-64 years 1,160 1,045 2,205 13.92% 65-74 years 959 856 1,815 11.45% 75+ years 509 547 1,056 6.66% 2011 9,055 8,546 17,601 2016 7,939 7,907 15,846 100% % change 2011-2016 -9.97% LABOUR FORCE Employment classification Labour force Full-time employed 4,467 61.96% Part-time employed 1,773 24.59% Not stated employed 424 5.88% Unemployed 545 7.56% labour force 7,209 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 149 2.65% $7,750 $20,999 418 7.43% $21,000 $41,999 1,282 22.8% $42,000 $77,999 1,261 22.43% $78,000 $103,999 549 9.76% $104,000 $129,999 447 7.95% $130,000 $155,999 248 4.41% $160,000 $181,999 153 2.72% $182,000 $207,999 84 1.49% $208,000+ 167 2.97% Not stated 865 15.38% households 5,623 100% FAMILY STRUCTURE Type of family families Couple families Children 1,520 38.97% Couple families No children 1,718 44.05% Single parents 622 15.95% Other families 40 1.03% families 3,900 100% OCCUPATION Employment classification Occupations Managers/Professionals 2,250 33.85% Technicians & trade workers/ Community & personal service workers 1,479 22.25% Clerical & administrative workers 599 9.01% Sales workers 471 7.09% Machinery operators & drivers/labourers 1,736 26.12% Not stated 111 1.67% 6,646 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 1,508 22.96% Mining 458 6.97% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 591 9% 985 15% 310 4.72% 242 3.69% Professional scientific & technical services 118 1.8% Public administration & safety 452 6.88% Education & training/health care & social assistance 1,366 20.8% Arts & recreation services 40 0.61% Other services 223 3.4% Not stated 274 4.17% 6,567 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 64,373 Alcoholic beverages 9,267 Clothing & footwear 11,825 Household furnishings & equipment 15,482 Furniture & floor coverings 4,723 Household appliances 3,942 Household services & operation 13,134 Medical care & health expenses 23,023 Motor vehicle purchase 16,116 Motor vehicle running costs 40,666 Recreation 48,127 Recreational & educational equipment 12,031 Holidays 21,096 Personal care 8,139 27
CHARTERS TOWERS TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 754 713 1,467 9.26% Secondary 639 550 1,189 7.5% TAFE 27 115 142 0.9% University 30 105 135 0.85% 1,450 1,483 2,933 18.51% DWELLING TENURE TYPE Tenure type dwellings Fully owned 2,158 38.83% Mortgaged 1,553 27.95% Private rental 1,296 23.32% Housing authority/not stated 473 8.51% Other tenure type 77 1.39% dwellings 5,557 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,060 6.69% Certificate 3,216 20.3% 4,276 26.98% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 168 11.9% $450 $799 per month 114 8.07% $800 $999 per month 131 9.28% $1,000 $1,799 per month 541 38.31% $1,800 $2,399 per month 202 14.31% $2,400 $2,999 per month 68 4.82% $3,000 $3,999 per month 65 4.6% $4,000+ per month 32 2.27% Not stated 91 6.44% mortgaged dwellings 1,412 100% MOTOR VEHICLES Number of cars % No vehicles 297 5.29% 1 vehicle 1,785 31.79% 2+ vehicles 3,238 57.67% Not stated 295 5.25% 5,615 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 4,544,034 Cereal crops Wheat for grain Production (t) 53 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 42 Cereal crops Sorghum for grain Production (t) 82 Cereal crops for grain Production (t) 177 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 30 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 8 22 1,004 Livestock Sheep & lambs (no.) 15,973 Livestock Dairy cattle (no.) 116 Livestock Meat cattle (no.) 329,251 INTERNET USAGE Connection dwellings Internet accessed from dwelling 4,058 70.96% Internet not accessed from dwelling 1,423 24.88% Not stated 238 4.16% 5,719 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 6,807 6,732 13,539 86.46% Europe 90 105 195 1.25% Africa & Middle East 3 3 6 0.04% Asia 21 65 86 0.55% Americas 0 3 3 0.02% Other 914 917 1,831 11.69% 7,835 7,825 15,660 100% 28 Commercial Radio Profiles
EMERALD CENTRAL HIGHLANDS HIT 94.7 4HI AM Station Name Central Highlands Hit 94.7 4HI AM Call Sign 4HIT 4HI Frequency 94.7 MHz 1143 khz Network Southern Cross Austereo Resonate Broadcasting Address PO Box 424, Emerald, QLD 4720 PO Box 267, Emerald, QLD 4720 Phone 07 4982 3455 07 4982 2422 Fax 07 4982 0499 07 4987 5773 Email rockhampton-reception@sca.com.au daniel.smith@resonateradio.com.au Web Address hit.com.au/emerald facebook.com/4hiemerald Description of Content/Format Top 40 Best Songs of All Time Demographic Profile of Station Audience 18-35 35+ 29
EMERALD Emerald is located in the Central Highlands of Queensland, about 250 kilometres west of Rockhampton on the intersection of the Gregory and Capricorn Highways. Emerald is the hub of the transport routes that service Central West Queensland, the Central Highlands and the Queensland Bowen Basin coal mining region. Emerald is a mining town, producing coal for export. A major tourist attraction the large Gemfields west of Emerald, incorporating the townships of Anakie, Willows, Sapphire, and Rubyvale, are renowned for their sapphires. The region supports gem fossicking, coal mining, cattle, and a variety of agricultural industries, including cotton. In comparison to the 2011 census, the within the radio licence area of Emerald has decreased by 4.87% to 51,582. Emerald has a very young ; 51% of families have children and 36% of the is aged less than 25 years. The birthplace for 81% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 9,657 people attending an educational institution, 57% were in infants or primary, 29% were attending a secondary educational institution, 8% attending University or another tertiary institution and 6% attending TAFE. Of the 15,711 people who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification. Of the total dwellings (16,014) in Emerald, 21% are owned outright and 23% are mortgaged. Private rental properties represent 46% of total dwellings. 12% of the total households (15,810) in Emerald have a household income range between $21,000 $41,999pa, 17% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 42% over $104,000pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE Traditionally the district s economy has depended on agriculture, however coal mining is now a driving force. The Emerald radio licence area holds over 1.3 million beef cattle. The area has an established feedlot industry and a modern cattle sale yard facility. The area also produces grain, cotton, as well as some sugar, nuts, beans and sweet corn. There are over 94 thousand orchard fruit and nut trees in the region. Wheat, oats, barley, sorghum, maize and cereal are grown; in 2016 the area produced over 37 thousand tonnes of wheat for grain and 252 thousand tonnes of cereals for grain. EMPLOYMENT The majority (67%) of the labour force of 26,233 is employed full time. The main industries of employment are: Mining; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Agriculture Forestry and Fishing. Being a mining town, 29% of the workforce is employed in the industry. 30 Commercial Radio Profiles
EMERALD AGE COHORTS Age Male Female 10+ years 22,721 19,297 42,018 81.46% 0-9 years 4,840 4,724 9,564 18.54% 10-17 years 2,668 2,403 5,071 9.83% 18-24 years 1,990 1,972 3,962 7.68% 25-39 years 6,865 6,188 13,053 25.31% 40-54 years 6,121 4,982 11,103 21.52% 55-64 years 3,104 2,237 5,341 10.35% 65-74 years 1,450 1,053 2,503 4.85% 75+ years 523 462 985 1.91% 2011 29,437 24,783 54,220 2016 27,561 24,021 51,582 100% % change 2011-2016 -4.87% LABOUR FORCE Employment classification Labour force Full-time employed 17,451 66.52% Part-time employed 5,781 22.04% Not stated employed 1,621 6.18% Unemployed 1,380 5.26% labour force 26,233 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 266 1.68% $7,750 $20,999 532 3.36% $21,000 $41,999 1,847 11.68% $42,000 $77,999 2,691 17.02% $78,000 $103,999 1,871 11.83% $104,000 $129,999 2,235 14.14% $130,000 $155,999 1,224 7.74% $160,000 $181,999 707 4.47% $182,000 $207,999 955 6.04% $208,000+ 1,514 9.58% Not stated 1,968 12.45% households 15,810 100% FAMILY STRUCTURE Type of family families Couple families Children 6,116 51.24% Couple families No children 4,372 36.63% Single parents 1,370 11.48% Other families 79 0.66% families 11,937 100% OCCUPATION Employment classification Occupations Managers/Professionals 6,508 26.23% Technicians & trade workers/ Community & personal service workers 6,136 24.73% Clerical & administrative workers 2,484 10.01% Sales workers 1,476 5.95% Machinery operators & drivers/labourers 7,861 31.68% Not stated 348 1.4% 24,813 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,531 14.5% Mining 6,970 28.62% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1,900 7.8% 3,579 14.7% 1,107 4.55% 1,126 4.62% Professional scientific & technical services 439 1.8% Public administration & safety 1,007 4.13% Education & training/health care & social assistance 2,921 11.99% Arts & recreation services 82 0.34% Other services 936 3.84% Not stated 756 3.1% 24,354 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 183,068 Alcoholic beverages 26,356 Clothing & footwear 33,630 Household furnishings & equipment 44,030 Furniture & floor coverings 13,433 Household appliances 11,212 Household services & operation 37,351 Medical care & health expenses 65,475 Motor vehicle purchase 45,831 Motor vehicle running costs 115,648 Recreation 136,867 Recreational & educational equipment 34,216 Holidays 59,994 Personal care 23,146 31
EMERALD TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 2,817 2,694 5,511 10.86% Secondary 1,482 1,338 2,820 7.5% TAFE 176 403 579 0.9% University 215 532 747 0.85% 4,690 4,967 9,657 18.72% DWELLING TENURE TYPE Tenure type dwellings Fully owned 3,354 20.94% Mortgaged 3,728 23.28% Private rental 7,371 46.03% Housing authority/not stated 1,346 8.41% Other tenure type 215 1.34% dwellings 16,014 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 3,786 7.34% Certificate 11,925 23.12% 15,711 30.46% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 229 6.81% $450 $799 per month 147 4.37% $800 $999 per month 156 4.64% $1,000 $1,799 per month 1,046 31.12% $1,800 $2,399 per month 846 25.17% $2,400 $2,999 per month 369 10.98% $3,000 $3,999 per month 278 8.27% $4,000+ per month 112 3.33% Not stated 178 5.3% mortgaged dwellings 3,361 100% MOTOR VEHICLES Number of cars % No vehicles 548 3.42% 1 vehicle 4,509 28.18% 2+ vehicles 10,331 64.56% Not stated 614 3.84% 16,002 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 9,079,923 Cereal crops Wheat for grain Production (t) 37,677 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 2,092 Cereal crops Sorghum for grain Production (t) 202,428 Cereal crops for grain Production (t) 252,012 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 85 Fruit & nuts Avocados Production (kg) 6,153 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 8 94,404 Fruit & nuts Grapes area (ha) 832 Livestock Sheep & lambs (no.) 4,378 Livestock Dairy cattle (no.) 2,339 Livestock Meat cattle (no.) 1,372,037 INTERNET USAGE Connection dwellings Internet accessed from dwelling 13,271 82.47% Internet not accessed from dwelling 2,349 14.6% Not stated 471 2.93% 16,091 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 21,908 19,635 41,543 81.42% Europe 366 289 655 1.28% Africa & Middle East 193 189 382 0.75% Asia 371 503 874 1.71% Americas 25 35 60 0.12% Other 4,383 3,123 7,506 14.71% 27,246 23,774 51,020 100% 32 Commercial Radio Profiles
GOLD COAST 102.9 HOT TOMATO 92.5 GOLD FM SEA FM 90.9 Station Name 102.9 Hot Tomato 92.5 Gold FM Sea FM 90.9 Call Sign 4HTB 4GLD 4SEA Frequency 102.9 MHz 92.5 MHz 90.9 MHz Network Hot Tomato Southern Cross Austereo Southern Cross Austereo Address PO Box 1029, Southport, QLD 4215 PO Box 8984, GCMC, QLD 9726 Phone 07 5519 2200 07 5561 2000 07 5561 2000 Fax 07 5531 3878 07 5561 2146 07 5561 2146 Level 2, Oracle East, Broadbeach, QLD 4218 Email contactus@1029hottomato.com.au gc.comments@sca.com.au gc.comments@sca.com.au Web Address mygc.com.au/1029-hot-tomato goldfm.com.au seafm.com.au Description of Content/Format Demographic Profile of Station Audience Contemporary Hit Radio Adult Contemporary Hot Adult Contemporary 25-54 40+ Under 40 33
GOLD COAST The Gold Coast is only 80 kilometres from Brisbane with a licence area stretching from the NSW border up to Beenleigh. The Gold Coast is perhaps best known as a tourist destination, attracting both domestic and international guests. The Gold Coast Radio licence area is Australia s #1 largest regional market with 613,250 people; an increase of 11.85% from the 2011 census. There are three commercial radio stations currently on air in the Gold Coast. Half the in the radio licence area is aged 40 years and over. The birthplace for 75% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 123,085 people attending an educational institution, 39% were in infants or primary, 30% were attending a secondary educational institution, 22% attending University or another tertiary institution and 9% attending TAFE. Of the 248,383 people who already have a tertiary qualification, 34% have a degree and 66% have a certificate, diploma or another tertiary qualification. Of the total dwellings (221,501) in the Gold Coast, 28% are owned outright and 33% are mortgaged. Private rental properties represent 33% of total dwellings. 19% of the total households (221,118) in the Gold Coast region have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 29% over $104,000pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement stores, and an extensive selection of national retail, chain and independent stores are represented in the area. AGRICULTURE While the Gold Coast strip is famous for its high-rise buildings, the Gold Coast hinterland has a dairy industry, and produces sugar and tropical fruit. Nearly 30 thousand kilograms of avocados were produced within the region, and the area houses over 9 thousand orchard fruit and nut trees. There are almost 3 thousand beef cattle in the region. EMPLOYMENT The majority (55%) of the labour force of 306,643 is employed full time. The main industries of employment are: Wholesale Trade/Retail Trade/Accommodation and Food Services; Education and Training/Health Care and Social Assistance; and Manufacturing/Electricity Gas Water and Waste Services/Construction. The Gold Coast continues to be one of Australia s strongest growth areas. Its economy revolves around construction and tourism, with a very strong retail sector to cater to the needs of tourists. The continual growth of the has created a growing demand for housing and infrastructure facilities, which has given the construction industry a boost. 34 Commercial Radio Profiles
GOLD COAST AGE COHORTS Age Male Female 10+ years 259,563 279,389 538,952 87.88% 0-9 years 37,966 36,332 74,298 12.12% 10-17 years 29,242 27,685 56,927 9.28% 18-24 years 26,611 27,470 54,081 8.82% 25-39 years 59,746 63,301 123,047 20.06% 40-54 years 60,509 65,367 125,876 20.53% 55-64 years 34,135 38,676 72,811 11.87% 65-74 years 29,870 31,780 61,650 10.05% 75+ years 19,450 25,110 44,560 7.27% 2011 267,410 280,889 548,299 2016 297,529 315,721 613,250 100% % change 2011-2016 11.85% LABOUR FORCE Employment classification Labour force Full-time employed 170,114 55.48% Part-time employed 101,437 33.08% Not stated employed 13,583 4.43% Unemployed 21,509 7.01% labour force 306,643 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 4,096 1.85% $7,750 $20,999 8,846 4% $21,000 $41,999 42,486 19.21% $42,000 $77,999 53,193 24.06% $78,000 $103,999 27,202 12.3% $104,000 $129,999 23,429 10.6% $130,000 $155,999 14,209 6.43% $160,000 $181,999 8,388 3.79% $182,000 $207,999 6,462 2.92% $208,000+ 10,782 4.88% Not stated 22,025 9.96% households 221,118 100% FAMILY STRUCTURE Type of family families Couple families Children 66,638 41.18% Couple families No children 65,030 40.18% Single parents 28,196 17.42% Other families 1,975 1.22% families 161,839 100% OCCUPATION Employment classification Occupations Managers/Professionals 87,053 30.5% Technicians & trade workers/ Community & personal service workers 77,618 27.2% Clerical & administrative workers 38,517 13.5% Sales workers 34,361 5.95% Machinery operators & drivers/labourers 43,025 31.68% Not stated 4,814 1.4% 285,388 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 1,405 0.5% Mining 1,638 0.58% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 49,271 17.36% 66,638 23.48% 14,935 5.26% 27,604 9.73% Professional scientific & technical services 17,124 6.03% Public administration & safety 12,281 4.33% Education & training/health care & social assistance 59,339 20.91% Arts & recreation services 8,223 2.9% Other services 11,314 3.99% Not stated 14,012 4.94% 283,784 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 2,572,331 Alcoholic beverages 368,194 Clothing & footwear 473,555 Household furnishings & equipment 624,230 Furniture & floor coverings 192,735 Household appliances 157,992 Household services & operation 525,486 Medical care & health expenses 917,690 Motor vehicle purchase 638,383 Motor vehicle running costs 1,609,312 Recreation 1,918,958 Recreational & educational equipment 480,623 Holidays 847,206 Personal care 324,058 35
GOLD COAST TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 24,556 23,707 15,806 7.87% Secondary 18,852 18,028 36,880 6.01% TAFE 4,466 6,529 10,995 1.79% University 11,141 15,806 26,947 4.39% 59,015 64,070 123,085 20.07% DWELLING TENURE TYPE Tenure type dwellings Fully owned 61,852 27.92% Mortgaged 73,639 33.25% Private rental 73,404 33.14% Housing authority/not stated 11,283 5.09% Other tenure type 1,323 0.6% dwellings 221,501 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 85,238 13.9% Certificate 163,145 26.6% 248,383 40.5% MORTGAGE PAYMENTS Monthly mortgage payment $0 $449 per month 4,154 5.9% Mortgaged dwellings $450 $799 per month 2,433 3.46% $800 $999 per month 2,664 3.78% $1,000 $1,799 per month 21,178 30.08% $1,800 $2,399 per month 18,269 25.94% $2,400 $2,999 per month 9,051 12.85% $3,000 $3,999 per month 6,241 8.86% $4,000+ per month 3,476 4.94% Not stated 2,950 4.19% mortgaged dwellings 70,416 100% MOTOR VEHICLES Number of cars % No vehicles 11,361 5.1% 1 vehicle 78,848 35.38% 2+ vehicles 124,755 55.97% Not stated 7,915 3.55% 222,879 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 127,054 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 0 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 70 380 Fruit & nuts Avocados Production (kg) 29,912 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 3,661 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 9,310 Livestock Sheep & lambs (no.) 425 Livestock Dairy cattle (no.) 448 Livestock Meat cattle (no.) 2,939 INTERNET USAGE Connection dwellings Internet accessed from dwelling 189,561 84.97% Internet not accessed from dwelling 27,358 12.26% Not stated 6,163 2.76% 223,082 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 219,830 229,800 449,630 75.22% Europe 21,369 21,961 43,330 7.25% Africa & Middle East 4,311 4,249 8,560 1.43% Asia 11,127 16,624 27,751 4.64% Americas 1,613 1,749 3,362 0.56% Other 31,870 33,287 65,157 10.9% 290,120 307,670 597,790 100% 36 Commercial Radio Profiles
GYMPIE 4GY ZINC 96.1 Station Name 4GY Zinc 96.1 Call Sign 4GY 4NNN Frequency 558 khz 96.1 MHz Network Super Radio Network Grant Broadcasters Address PO Box 42, Gympie, QLD 4570 PO Box 1195, Maroochydore, QLD 4558 Phone 07 5482 1544 07 5475 1911 Fax 07 5482 7517 - Email admin4gy@bigpond.com reception@hot91radiozinc.com.au Web Address 4gy.net.au zinc96.com.au Description of Content/Format News, Talk, Sport & Oldies Classic Hits Demographic Profile of Station Audience 35+ 35+ 37
GYMPIE 4GY 558 AM and Zinc 96.1 FM Noosa cover a significant portion of southeast Queensland, from Noosa and the northern half of the Sunshine Coast to the more traditional farming areas around Gympie. 4GY and Zinc 96.1 FM Noosa are licensed to service a relatively large market of over 146,000 people. In comparison to the 2011 census, the within the radio licence area of Gympie/Noosa has increased by 8.71% to 146,289. Over 58% of the is aged 40 years and over. The birthplace for 81% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 26,642 people attending an educational institution, 46% were in infants or primary, 36% were attending a secondary educational institution, 12% attending University or another tertiary institution and 6% attending TAFE. Of the 58,578 people who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification. Of the total dwellings (54,496) in Gympie/Noosa, 37% are owned outright and 33% are mortgaged. Private rental properties represent 24% of total dwellings. 24% of the total households (54,355) in Gympie/Noosa have a household income range between $21,000 $41,999pa, 18% between $42,000 $77,999pa, 11% between $78,000 $103,999pa, and 21% over $104,000pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement stores, and an extensive selection of national retail, chain and independent stores are represented in the region. AGRICULTURE The district is a major producer of pineapples and sugar cane, particularly around the coast. There are more than 537 thousand orchard fruit and nut trees, and over 341 thousand kilograms of avocados were produced. The Gympie radio licence area also holds over 64 thousand beef cattle and 17 thousand dairy cattle. EMPLOYMENT The majority (51%) of the labour force of 64,550 is employed full time. The main industries of employment are: Wholesale Trade/Retail Trade/Accommodation and Food Services; Education and Training/Health Care and Social Assistance; and Manufacturing/Electricity Gas Water and Waste Services/Construction. The inland areas around Gympie are primarily farmland. The coastal region on the Sunshine Coast revolves around tourism. The coastal section has developed a strong retail sector to cater to the needs of holidaymakers. 38 Commercial Radio Profiles
GYMPIE AGE COHORTS Age Male Female 10+ years 63,190 66,241 129,431 88.48% 0-9 years 8,713 8,145 16,858 11.52% 10-17 years 7,598 7,229 14,827 10.14% 18-24 years 4,262 4,024 8,286 5.66% 25-39 years 9,916 10,905 20,821 14.23% 40-54 years 14,978 16,758 31,736 21.69% 55-64 years 11,008 11,766 22,774 15.57% 65-74 years 9,985 9,736 19,721 13.48% 75+ years 5,443 5,823 11,266 7.7% 2011 66,294 68,276 134,570 2016 71,903 74,386 146,289 100% % change 2011-2016 8.71% LABOUR FORCE Employment classification Labour force Full-time employed 32,654 50.59% Part-time employed 23,666 36.66% Not stated employed 3,266 5.06% Unemployed 4,964 7.69% labour force 64,550 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 921 1.69% $7,750 $20,999 2,810 5.17% $21,000 $41,999 13,203 24.29% $42,000 $77,999 14,157 26.05% $78,000 $103,999 6,191 11.39% $104,000 $129,999 4,551 8.37% $130,000 $155,999 2,585 4.76% $160,000 $181,999 1,410 2.59% $182,000 $207,999 1,121 2.06% $208,000+ 1,669 3.07% Not stated 5,737 10.55% households 54,355 100% FAMILY STRUCTURE Type of family families Couple families Children 15,100 37.15% Couple families No children 18,904 46.51% Single parents 6,377 15.69% Other families 263 0.65% families 40,644 100% OCCUPATION Employment classification Occupations Managers/Professionals 18,057 30.18% Technicians & trade workers/ Community & personal service workers 16,844 28.15% Clerical & administrative workers 6,946 11.61% Sales workers 6,344 10.6% Machinery operators & drivers/labourers 10,754 17.97% Not stated 889 1.49% 59,834 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,335 3.94% Mining 916 1.54% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 10,417 17.56% 13,436 22.65% 2,604 4.39% 4,751 8.01% Professional scientific & technical services 3,163 5.33% Public administration & safety 2,466 4.16% Education & training/health care & social assistance 13,123 22.12% Arts & recreation services 874 1.47% Other services 2,417 4.07% Not stated 2,820 4.75% 59,322 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 625,583 Alcoholic beverages 90,059 Clothing & footwear 114,955 Household furnishings & equipment 150,429 Furniture & floor coverings 45,908 Household appliances 38,303 Household services & operation 127,656 Medical care & health expenses 223,713 Motor vehicle purchase 156,577 Motor vehicle running costs 395,092 Recreation 467,711 Recreational & educational equipment 116,942 Holidays 205,063 Personal care 79,105 39
GYMPIE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 6,437 5,853 12,290 8.4% Secondary 4,820 4,647 9,467 6.47% TAFE 554 1,143 1,697 1.16% University 1,022 2,166 3,188 2.18% 12,833 13,809 26,642 18.21% DWELLING TENURE TYPE Tenure type dwellings Fully owned 20,295 37.24% Mortgaged 18,013 33.05% Private rental 13,336 24.47% Housing authority/not stated 2,433 4.46% Other tenure type 419 0.77% dwellings 54,496 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 17,742 12.13% Certificate 40,836 27.91% 58,578 40.04% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1,442 8.36% $450 $799 per month 1,175 6.81% $800 $999 per month 1,134 6.58% $1,000 $1,799 per month 6,184 35.86% $1,800 $2,399 per month 3,545 20.56% $2,400 $2,999 per month 1,500 8.7% $3,000 $3,999 per month 1,009 5.85% $4,000+ per month 508 2.95% Not stated 747 4.33% mortgaged dwellings 17,244 100% MOTOR VEHICLES Number of cars % No vehicles 2,003 3.64% 1 vehicle 18,777 34.12% 2+ vehicles 32,434 58.94% Not stated 1,816 3.3% 55,030 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 180,757 Cereal crops Wheat for grain Production (t) 1,208 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 116 Cereal crops Sorghum for grain Production (t) 1,775 Cereal crops for grain Production (t) 3,124 Vegetables for human consumption Tomatoes production (t) 3,173 Vegetables for human consumption area (ha) 520 Fruit & nuts Avocados Production (kg) 341,412 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 1,322 Fruit & nuts Peaches Production (kg) 6,053 Fruit & nuts Nuts trees (no.) 489,226 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 1 Livestock Sheep & lambs (no.) 566 537,190 Livestock Dairy cattle (no.) 17,282 Livestock Meat cattle (no.) 64,116 INTERNET USAGE Connection dwellings Internet accessed from dwelling 45,821 83.19% Internet not accessed from dwelling 7,888 14.32% Not stated 1,371 2.49% 55,080 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 57,643 59,003 116,646 81.21% Europe 5,323 5,568 10,891 7.58% Africa & Middle East 521 545 1,066 0.74% Asia 329 861 1,190 0.83% Americas 308 429 737 0.51% Other 6,529 6,569 13,098 9.12% 70,653 72,975 143,628 100% 40 Commercial Radio Profiles
INNISFAIL KOOL FM RADIO 4KZ Station Name Kool FM Radio 4KZ Call Sign 4ZKZ 4KZ Frequency 98.3 MHz + 3 translators 531 khz + 8 translators Network NQ Radio NQ Radio Address PO Box 19, Innisfail, QLD 4860 PO Box 19, Innisfail, QLD 4860 Phone 07 4061 6677 07 4061 6677 Fax 07 4061 3305 07 4061 3305 Email gm@nqradio.com.au reception@4kz.com.au Web Address koolfm.com.au 4kz.com.au Description of Content/Format Contemporary Hit Radio Easy Listening Demographic Profile of Station Audience 16-39 30-64 41
INNISFAIL Innisfail lies on the far north Queensland coast, less than 95 kilometres south of Cairns. 4KZ and KOOL FM 98.3 s licence area covers the region just south of Cairns, Babinda (within the Cairns City Council area), Innisfail, Tully and Cardwell in the south. Kool FM extends their broadcast area covering Cardwell on 91.9FM and Babinda on 94.9FM. 4KZ coverage area extends to Ingham, Karumba, Cardwell, Babinda, Mission Beach, Tully and Hinchinbrook with translators in each of these towns. 4KZ also broadcasts on shortwave 5055 khz. In comparison to the 2011 census the is steady, increased by only 0.99% to 33,080. Over 55% of the in the radio licence area is aged 40 years and over. The birthplace for 81% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Innisfail and Ingham have a significant number of people of Mediterranean descent. Of the 5,306 people attending an educational institution, 49% were in infants or primary, 38% were attending a secondary educational institution, 7% attending University or another tertiary institution and 5% attending TAFE. Of the 10,521 people who already have a tertiary qualification, 22% have a degree and 78% have a certificate, diploma or another tertiary qualification. The tropical coast has a high level of home ownership. Of the total dwellings in Innisfail (12,280), 40% are owned outright and 26% are mortgaged. Private rental properties represent 27% of total dwellings. 25% of the total households (12,175) in Innisfail have a household income range between $21,000 $41,999pa, 27% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 18% over $104,000pa. AGRICULTURE Tourism, fishing and rare tropical fruit production are important local industries. There were over 184 thousand orchard fruit and nut trees in the region. The area is also a major producer of sugar with six local sugar mills including Victoria Mill at Ingham, which is the largest sugar mill in Australia. The Innisfail radio licence area includes over 26 thousand beef cattle. EMPLOYMENT The majority (57%) of the labour force of 15,408 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Although the area is primarily a farming district, there are some significant non-agricultural industries in the area. These include several large engineering works, foundry and a rotational plastics moulding factory. Over 22% of the workforce is employed in agriculture. 42 Commercial Radio Profiles
INNISFAIL AGE COHORTS Age Male Female 10+ years 14,990 14,072 29,062 87.85% 0-9 years 2,126 1,892 4,018 12.15% 10-17 years 1,783 1,454 3,237 9.79% 18-24 years 1,108 975 2,083 6.3% 25-39 years 2,561 2,670 5,231 15.81% 40-54 years 3,405 3,327 6,732 20.35% 55-64 years 2,744 2,520 5,264 15.91% 65-74 years 2,085 1,803 3,888 11.75% 75+ years 1,304 1,323 2,627 7.94% 2011 16,972 15,784 32,756 2016 17,116 15,964 33,080 100% % change 2011-2016 0.99% LABOUR FORCE Employment classification Labour force Full-time employed 8,709 56.52% Part-time employed 4,662 30.26% Not stated employed 884 5.74% Unemployed 1,153 7.48% labour force 15,408 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 256 2.1% $7,750 $20,999 717 5.89% $21,000 $41,999 2,992 24.57% $42,000 $77,999 3,287 27% $78,000 $103,999 1,419 11.66% $104,000 $129,999 985 8.09% $130,000 $155,999 478 3.93% $160,000 $181,999 257 2.11% $182,000 $207,999 160 1.31% $208,000+ 296 2.43% Not stated 1,328 10.91% households 12,175 100% FAMILY STRUCTURE Type of family families Couple families Children 3,127 36.14% Couple families No children 4,090 47.27% Single parents 1,337 15.45% Other families 98 1.13% families 8,652 100% OCCUPATION Employment classification Occupations Managers/Professionals 3,851 27.12% Technicians & trade workers/ Community & personal service workers 3,318 23.37% Clerical & administrative workers 1,459 10.27% Sales workers 1,167 8.22% Machinery operators & drivers/labourers 4,180 29.44% Not stated 225 1.58% 14,200 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,098 22.31% Mining 266 1.92% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 2,091 15.06% 2,251 16.21% 624 4.49% 639 4.6% Professional scientific & technical services 363 2.61% Public administration & safety 735 5.29% Education & training/health care & social assistance 2,513 18.09% Arts & recreation services 136 0.98% Other services 499 3.59% Not stated 674 4.85% 13,889 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 141,322 Alcoholic beverages 20,346 Clothing & footwear 25,961 Household furnishings & equipment 33,989 Furniture & floor coverings 10,370 Household appliances 8,655 Household services & operation 28,833 Medical care & health expenses 50,544 Motor vehicle purchase 35,380 Motor vehicle running costs 89,276 Recreation 105,656 Recreational & educational equipment 26,414 Holidays 46,313 Personal care 17,868 43
INNISFAIL TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 1,367 1,246 2,613 7.9% Secondary 1,111 921 2,032 6.14% TAFE 91 191 282 0.85% University 114 265 379 1.15% 2,683 2,623 5,306 16.04% DWELLING TENURE TYPE Tenure type dwellings Fully owned 4,905 39.94% Mortgaged 3,168 25.8% Private rental 3,315 27% Housing authority/not stated 816 6.64% Other tenure type 76 0.62% dwellings 12,280 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2,318 7.01% Certificate 8,203 24.8% 10,521 31.8% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 239 8.22% $450 $799 per month 244 8.39% $800 $999 per month 297 10.21% $1,000 $1,799 per month 1,314 45.19% $1,800 $2,399 per month 404 13.89% $2,400 $2,999 per month 136 4.68% $3,000 $3,999 per month 87 2.99% $4,000+ per month 35 1.2% Not stated 152 5.23% mortgaged dwellings 2,908 100% MOTOR VEHICLES Number of cars % No vehicles 730 5.9% 1 vehicle 4,346 35.14% 2+ vehicles 6,728 54.41% Not stated 562 4.54% 12,366 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 136,484 Cereal crops Wheat for grain Production (t) 625 Cereal crops Rice for grain Production (t) 1,131 Cereal crops Barley for grain Production (t) 332 Cereal crops Sorghum for grain Production (t) 1,060 Cereal crops for grain Production (t) 3,181 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 104 Fruit & nuts Avocados Production (kg) 30 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 23 Livestock Dairy cattle (no.) 1 0 184,031 Livestock Meat cattle (no.) 26,849 INTERNET USAGE Connection dwellings Internet accessed from dwelling 9,146 73.34% Internet not accessed from dwelling 2,900 23.26% Not stated 424 3.4% 12,470 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 13,728 12,600 26,328 80.53% Europe 611 639 1,250 3.82% Africa & Middle East 15 23 38 0.12% Asia 428 551 979 2.99% Americas 19 24 43 0.13% Other 2,108 1,949 4,057 12.41% 16,909 15,786 32,695 100% 44 Commercial Radio Profiles
IPSWICH RIVER 94.9 FM Station Name River 94.9 FM Call Sign 4MIX Frequency 94.9 MHz Network Grant Broadcasters Address PO Box 2394, North Ipswich, QLD 4305 Phone 07 3813 1000 Fax 07 3812 3060 Email admin@river949.com Web Address river949.com Description of Content/Format Adult Variety Demographic Profile of Station Audience 35-54 45
IPSWICH Ipswich is approximately 40 kilometres west of Brisbane. A large percentage of the in the River 94.9 s licence area also falls within the Brisbane radio licence area. River 94.9 s broadcast area extends from the western suburbs of Brisbane to Toowoomba. In comparison to the 2011 census, the within the radio licence area of Ipswich has increased by 13.04% to 278,156. 44% of the is aged 40 years and over. 44% of families (72,919) have children and 36% of the is aged less than 25 years. The birthplace for 81% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 60,724 people attending an educational institution, 45% were in infants or primary, 32% were attending a secondary educational institution, 15% attending University or another tertiary institution and 8% attending TAFE. Of the 94,976 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. Of the total dwellings (92,424) in the Ipswich radio licence area, 26% are owned outright and 37% are mortgaged. Private rental properties represent 32% of total dwellings. 19% of the total households (91,844) in Ipswich have a household income range between $21,000 $41,999pa, 26% between $42,000 $77,999pa, 13% between $78,000 $103,999pa, and 27% over $104,000pa. All major banks, hardware/home improvement stores, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are present in the area. AGRICULTURE River 94.9 s radio licence area is more urban than rural. There are over 41 thousand orchard trees including nut trees in the region. The area produced over 214 thousand kilograms of avocados, 46 thousand kilograms of nectarines, and 32 thousand kilograms of peaches. The area supports a number of cattle stations; there are over 111 thousand beef cattle and 13 thousand dairy cattle. The Lockyer Valley and Fassifern Valley grow a wide range of vegetable crops. Cereal crops are grown in the west where the licence area extends into the Darling Downs around Gatton. Over 23 thousand tonnes of cereals for grain were produced. EMPLOYMENT The majority (58%) of the labour force of 131,111 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Manufacturing/Electricity Gas Water and Waste Services/Construction; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Ipswich s economy is largely dependent on Brisbane. The job opportunities are more typical of major city than a regional centre 46 Commercial Radio Profiles
IPSWICH AGE COHORTS Age Male Female 10+ years 116,073 118,689 234,762 84.4% 0-9 years 22,340 21,054 43,394 15.6% 10-17 years 16,060 14,887 30,947 11.13% 18-24 years 12,654 12,885 25,539 9.18% 25-39 years 27,823 29,437 57,260 20.59% 40-54 years 27,383 28,151 55,534 19.97% 55-64 years 15,481 15,510 30,991 11.14% 65-74 years 10,915 10,809 21,724 7.81% 75+ years 5,757 7,010 12,767 4.59% 2011 122,705 123,354 246,059 2016 138,413 139,743 278,156 100% % change 2011-2016 13.04% LABOUR FORCE Employment classification Labour force Full-time employed 76,667 58.47% Part-time employed 36,643 27.95% Not stated employed 6,487 4.95% Unemployed 11,314 8.63% labour force 131,111 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 1,180 1.28% $7,750 $20,999 3,439 3.74% $21,000 $41,999 17,568 19.13% $42,000 $77,999 23,582 25.68% $78,000 $103,999 12,180 13.26% $104,000 $129,999 10,202 11.11% $130,000 $155,999 6,106 6.65% $160,000 $181,999 3,449 3.76% $182,000 $207,999 1,982 2.16% $208,000+ 3,001 3.27% Not stated 9,155 9.97% households 91,844 100% FAMILY STRUCTURE Type of family families Couple families Children 32,200 44.16% Couple families No children 25,787 35.36% Single parents 13,952 19.13% Other families 980 1.34% families 72,919 100% OCCUPATION Employment classification Occupations Managers/Professionals 30,044 25.04% Technicians & trade workers/ Community & personal service workers 32,481 27.07% Clerical & administrative workers 16,553 13.8% Sales workers 10,883 9.07% Machinery operators & drivers/labourers 28,020 23.35% Not stated 2,010 1.68% 119,991 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 4,711 3.97% Mining 1,039 0.88% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 22,915 19.33% 21,965 18.53% 8,571 7.23% 8,135 6.86% Professional scientific & technical services 5,150 4.34% Public administration & safety 9,998 8.44% Education & training/health care & social assistance 24,772 20.9% Arts & recreation services 1,067 0.9% Other services 4,541 3.83% Not stated 5,664 4.78% 118,528 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 1,156,167 Alcoholic beverages 163,875 Clothing & footwear 231,374 Household furnishings & equipment 260,583 Furniture & floor coverings 86,337 Household appliances 63,201 Household services & operation 246,857 Medical care & health expenses 396,321 Motor vehicle purchase 266,535 Motor vehicle running costs 671,814 Recreation 868,022 Recreational & educational equipment 225,474 Holidays 406,170 Personal care 151,177 47
IPSWICH TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 14,099 13,273 27,372 9.84% Secondary 9,838 9,445 19,283 6.93% TAFE 1,612 3,135 4,747 1.71% University 3,455 5,867 9,322 3.35% 2,904 31,720 60,724 21.83% DWELLING TENURE TYPE Tenure type dwellings Fully owned 23,864 25.82% Mortgaged 33,915 36.7% Private rental 29,157 31.55% Housing authority/not stated 5,159 5.58% Other tenure type 329 0.36% dwellings 92,424 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 25,548 9.18% Certificate 69,428 24.96% 94,976 34.14% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1,700 5.24% $450 $799 per month 1,674 5.16% $800 $999 per month 1,798 5.54% $1,000 $1,799 per month 14,092 43.41% $1,800 $2,399 per month 7,359 22.67% $2,400 $2,999 per month 2,437 7.51% $3,000 $3,999 per month 1,499 4.62% $4,000+ per month 640 1.97% Not stated 1,266 3.9% mortgaged dwellings 32,465 100% MOTOR VEHICLES Number of cars % No vehicles 4,287 4.61% 1 vehicle 28,642 30.78% 2+ vehicles 56,932 61.19% Not stated 3,178 3.42% 93,039 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 339,407 Cereal crops Wheat for grain Production (t) 3,070 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 3,312 Cereal crops Sorghum for grain Production (t) 4,861 Cereal crops for grain Production (t) 23,471 Vegetables for human consumption Tomatoes production (t) 1,612 Vegetables for human consumption area (ha) 12,021 Fruit & nuts Avocados Production (kg) 214,771 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 46,264 Fruit & nuts Peaches Production (kg) 32,176 Fruit & nuts Nuts trees (no.) 7,716 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 7 41,749 Livestock Sheep & lambs (no.) 1,253 Livestock Dairy cattle (no.) 13,756 Livestock Meat cattle (no.) 111,132 INTERNET USAGE Connection dwellings Internet accessed from dwelling 76,693 82.25% Internet not accessed from dwelling 14,150 15.18% Not stated 2,398 2.57% 93,241 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 111,050 111,941 222,991 81.38% Europe 5,804 5,769 11,573 4.22% Africa & Middle East 932 877 1,809 0.66% Asia 3,519 4,527 8,046 2.94% Americas 315 353 668 0.24% Other 14,384 14,533 28,917 10.55% 136,004 138,000 274,004 100% 48 Commercial Radio Profiles
KINGAROY SOUTH BURNETT HIT 89.1 4SB 1071 AM Station Name South Burnett Hit 89.1 4SB 1071 AM Call Sign 4KRY 4SB Frequency 89.1 MHz 1071 khz Network Southern Cross Austereo Resonate Broadcasting Address Level 5, Easternwell Building, 10 Russell Street, Toowoomba, QLD 4350 Phone 07 4162 4888 07 4162 3440 Email kingaroy.reception@sca.com.au, news-southqld@sca.com.au PO Box 1172, Kingaroy, QLD 4610 sales@4sb.com.au Web Address hit.com.au/southburnett facebook.com/4sb1071 Description of Content/Format Contemporary Hit Radio Classic Hits Demographic Profile of Station Audience 18-39 30-60 49
KINGAROY Kingaroy is located in southeast Queensland, inland from Noosa and the Sunshine Coast. Kingaroy is the centre of a rich agricultural district just north of Toowoomba and the Darling Downs. Kingaroy is also home to coal mining facility, Meandu, and Power Station Tarong, which employ between 200-300 staff. The Swickers (Sunpork Pty Ltd) Abbatoir, the largest pork processing abbatoir in the Southern Hemisphere, is also located in Kingaroy. In comparison to the 2011 census, the within the radio licence area of Kingaroy has increased 3.89% to 62,513. Over 55% of the is aged 40 years and over. The birthplace for 86% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 11,026 people attending an educational institution, 51% were in infants or primary, 36% were attending a secondary educational institution, 6% attending university or another tertiary institution and 7% attending TAFE. Of the 18,451 people who already have a tertiary qualification, 22% have a degree and 78% have a certificate, diploma or another tertiary qualification. The area also has a high level of home ownership; of the total dwellings (22,838) in Kingaroy, 41% are owned outright and 28% are mortgaged. Private rental properties represent 24% of total dwellings. Of the total households (22,573) in Kingaroy, 28% have a household income range between $21,000 $41,999pa, 25% between $42,000 $77,999pa, 10% between $78,000 $103,999pa, and 17% over $104,000pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE The distinctive rich red soil farmland around Kingaroy and the Darling Downs to the south is one of Australia s most important agricultural areas and produces a wide variety of crops. The area is probably best known for its peanuts. There are over 1 million orchard fruit trees, including nuts, in the region. Over 1.7 million kilograms of avocados and 289 thousand kilograms of peaches were produced. The region is also a large cotton growing area as well as producing grain. The area produced nearly 100 thousand tonnes of wheat for grain and over 529 thousand tonnes of cereal for grain. The region has a strong dairy and beef industry, with over 561 thousand beef cattle. There are also over 20 thousand dairy cattle and over 11 thousand head of sheep and lambs. EMPLOYMENT Kingaroy is a farming area; almost 23% of the workforce is agricultural. The majority (58%) of the labour force of 26,632 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 50 Commercial Radio Profiles
KINGAROY AGE COHORTS Age Male Female 10+ years 27,551 26,773 54,324 86.9% 0-9 years 4,227 3,962 8,189 13.1% 10-17 years 3,470 3,172 6,642 10.62% 18-24 years 2,043 1,890 3,933 6.29% 25-39 years 4,542 4,746 9,288 14.86% 40-54 years 6,275 6,220 12,495 19.99% 55-64 years 4,483 4,530 9,013 14.42% 65-74 years 4,289 3,907 8,196 13.11% 75+ years 2,449 2,308 4,757 7.61% 2011 30,423 29,747 60,170 2016 31,778 30,735 62,513 100% % change 2011-2016 3.89% LABOUR FORCE Employment classification Labour force Full-time employed 15,437 57.96% Part-time employed 7,938 29.91% Not stated employed 1,448 5.44% Unemployed 1,809 6.79% labour force 26,632 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 497 2.2% $7,750 $20,999 1,449 6.42% $21,000 $41,999 6,303 27.92% $42,000 $77,999 5,748 25.46% $78,000 $103,999 2,215 9.81% $104,000 $129,999 1,735 7.69% $130,000 $155,999 890 3.94% $160,000 $181,999 419 1.86% $182,000 $207,999 329 1.46% $208,000+ 477 2.11% Not stated 2,511 11.12% households 22,573 100% FAMILY STRUCTURE Type of family families Couple families Children 6,085 37.05% Couple families No children 7,707 46.93% Single parents 2,440 14.86% Other families 192 1.17% families 16,424 100% OCCUPATION Employment classification Occupations Managers/Professionals 8,129 32.79% Technicians & trade workers/ Community & personal service workers 5,598 22.58% Clerical & administrative workers 2,443 9.85% Sales workers 1,815 7.32% Machinery operators & drivers/labourers 6,388 25.77% Not stated 420 1.69% 24,793 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 5,498 22.46% Mining 810 3.31% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 3,990 16.3% 3,678 15.02% 905 3.7% 945 3.86% Professional scientific & technical services 620 2.53% Public administration & safety 1,199 4.9% Education & training/health care & social assistance 4,790 19.57% Arts & recreation services 75 0.31% Other services 848 3.46% Not stated 1,123 4.59% 24,481 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 263,457 Alcoholic beverages 37,911 Clothing & footwear 48,535 Household furnishings & equipment 63,237 Furniture & floor coverings 19,343 Household appliances 16,081 Household services & operation 53,832 Medical care & health expenses 94,102 Motor vehicle purchase 65,792 Motor vehicle running costs 166,009 Recreation 196,995 Recreational & educational equipment 49,310 Holidays 86,536 Personal care 33,346 51
KINGAROY TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 2,904 2,765 5,669 9.07% Secondary 2,080 1,914 3,994 6.39% TAFE 234 522 756 1.21% University 131 476 607 0.97% 5,349 5,677 11,026 17.64% DWELLING TENURE TYPE Tenure type dwellings Fully owned 9,255 40.52% Mortgaged 6,375 27.91% Private rental 5,547 24.29% Housing authority/not stated 1,516 6.64% Other tenure type 145 0.63% dwellings 22,838 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 4,110 6.57% Certificate 14,341 22.94% 18,451 29.52% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 716 12.1% $450 $799 per month 756 12.77% $800 $999 per month 626 10.58% $1,000 $1,799 per month 2,260 38.19% $1,800 $2,399 per month 714 12.06% $2,400 $2,999 per month 236 3.99% $3,000 $3,999 per month 172 2.91% $4,000+ per month 102 1.72% Not stated 336 5.68% mortgaged dwellings 5,918 100% MOTOR VEHICLES Number of cars % No vehicles 1,040 4.55% 1 vehicle 7,285 31.88% 2+ vehicles 13,506 59.11% Not stated 1,019 4.46% 22,850 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 2,401,214 Cereal crops Wheat for grain Production (t) 99,974 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 98,065 Cereal crops Sorghum for grain Production (t) 295,984 Cereal crops for grain Production (t) 529,358 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 607 Fruit & nuts Avocados Production (kg) 1,783,566 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 113,022 Fruit & nuts Peaches Production (kg) 289,622 Fruit & nuts Nuts trees (no.) 30,808 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 295 8 1,005,739 Livestock Sheep & lambs (no.) 11,130 Livestock Dairy cattle (no.) 20,574 Livestock Meat cattle (no.) 561,584 INTERNET USAGE Connection dwellings Internet accessed from dwelling 16,844 72.93% Internet not accessed from dwelling 5,555 24.05% Not stated 698 3.02% 23,097 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 27,132 26,144 53,276 85.94% Europe 828 806 1,634 2.64% Africa & Middle East 57 72 129 0.21% Asia 277 422 699 1.13% Americas 34 24 58 0.09% Other 3,271 2,923 6,194 9.99% 31,599 30,391 61,990 100% 52 Commercial Radio Profiles
LONGREACH 4LG WEST FM Station Name 4LG West FM Call Sign 4LG 4LRE Frequency 1098 khz 104.5 MHz Network Resonate Broadcasting Resonate Broadcasting Address PO Box 20, Longreach, QLD 4730 PO Box 20, Longreach, QLD 4730 Phone 07 4658 3333 07 4658 3333 Fax 07 4658 1627 07 4658 1627 Email laura@radio4lg.com.au laura@radio4lg.com.au Web Address facebook.com/4lgwestfm facebook.com/westfmqld Description of Content/Format Classic Hits Hot Adult Contemporary Demographic Profile of Station Audience 30+ 16-39 53
LONGREACH Famous for being the first base for Qantas Airlines, Longreach is a thriving regional centre in Central Western Queensland, about 1,200 kilometres northwest of Brisbane on the Landsborough Highway and 700 kilometres west of Rockhampton on the Tropic of Capricorn. Longreach is a regional administrative, pastoral and tourism centre. 4LG s licence area is the largest in Australia covering an area approximately twice the size of Victoria. The licence area stretches down almost to the South Australian border. The within the radio licence area of Longreach is 13,243; a 15.02% decrease from the 2011 census. Over 52% of the is aged over 40 years. The birthplace for 88% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Extensive educational facilities are offered in Longreach. There are pre-schools, a kindergarten, primary schools, a state high school, TAFE Annex, an Open Learning Centre, School of Distance Education, a Regional School Support Centre, a Special Education unit and the Australian Agricultural College. Of the 1,986 people attending an educational institution, 58% were in infants or primary, 27% were attending a secondary educational institution, 9% attending university or another tertiary institution and 6% attending TAFE. Of the 3,951 people who already have a tertiary qualification, 29% have a degree and 71% have a certificate, diploma or another tertiary qualification. Of the total dwellings (4,854) in Longreach, 39% are owned outright and 22% are mortgaged. Private rental properties represented one quarter of total dwellings. 21% of the total households (4,893) in Longreach have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa, 10% between $78,000 $103,999pa, and 21% over $104,000pa. Most major banks, car dealers and a selection of national retail, chain and independent stores are represented in the district. Tourism is a major industry, with Longreach being home of the Australian Stockman s Hall of Fame, the Qantas Founders Outback Museum and a number of outback attractions. AGRICULTURE Outback western Queensland is tough country. The Longreach radio licence area holds over 851 thousand beef cattle. The area provides grazing land for over 398 thousand sheep and lambs. EMPLOYMENT The area around Longreach is a farming community. Almost 35% of the workforce is on the land. Longreach has a thriving economy and business sector. The majority (71%) of the labour force of 7,234 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Services; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 54 Commercial Radio Profiles
LONGREACH AGE COHORTS Age Male Female 10+ years 5,805 5,649 11,454 86.49% 0-9 years 902 887 1,789 13.51% 10-17 years 520 556 1,076 8.13% 18-24 years 533 471 1,004 7.58% 25-39 years 1,156 1,257 2,413 18.22% 40-54 years 1,370 1,436 2,806 21.19% 55-64 years 1,069 911 1,980 14.95% 65-74 years 746 607 1,353 10.22% 75+ years 411 411 822 6.21% 2011 8,084 7,499 15,583 2016 6,707 6,536 13,243 100% % change 2011-2016 -15.02% LABOUR FORCE Employment classification Labour force Full-time employed 5,158 71.3% Part-time employed 1,415 19.56% Not stated employed 441 6.1% Unemployed 220 3.04% labour force 7,234 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 178 3.64% $7,750 $20,999 268 5.48% $21,000 $41,999 1,012 20.68% $42,000 $77,999 1,170 23.91% $78,000 $103,999 509 10.4% $104,000 $129,999 399 8.15% $130,000 $155,999 235 4.8% $160,000 $181,999 133 2.72% $182,000 $207,999 94 1.92% $208,000+ 151 3.09% Not stated 744 15.21% households 4,893 100% FAMILY STRUCTURE Type of family families Couple families Children 1,324 40.13% Couple families No children 1,535 46.53% Single parents 405 12.28% Other families 35 1.06% families 3,299 100% OCCUPATION Employment classification Occupations Managers/Professionals 2,783 39.39% Technicians & trade workers/ Community & personal service workers 1,338 18.94% Clerical & administrative workers 685 9.7% Sales workers 380 5.38% Machinery operators & drivers/labourers 1,763 24.95% Not stated 116 1.64% 7,065 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,372 34.32% Mining 162 2.34% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 593 8.58% 870 12.59% 317 4.59% 198 2.86% Professional scientific & technical services 131 1.9% Public administration & safety 690 9.98% Education & training/health care & social assistance 1,076 15.57% Arts & recreation services 82 1.19% Other services 161 2.33% Not stated 260 3.76% 6,912 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 55,956 Alcoholic beverages 8,055 Clothing & footwear 10,279 Household furnishings & equipment 13,458 Furniture & floor coverings 4,106 Household appliances 3,427 Household services & operation 11,416 Medical care & health expenses 20,013 Motor vehicle purchase 14,008 Motor vehicle running costs 35,348 Recreation 41,834 Recreational & educational equipment 10,458 Holidays 18,337 Personal care 7,074 55
LONGREACH TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 588 564 1,152 8.7% Secondary 258 271 529 3.99% TAFE 35 86 121 0.91% University 48 136 184 1.39% 929 1,057 1,986 15% DWELLING TENURE TYPE Tenure type dwellings Fully owned 1,872 38.57% Mortgaged 1,077 22.19% Private rental 1,210 24.93% Housing authority/not stated 593 12.22% Other tenure type 102 2.1% dwellings 4,854 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,140 8.61% Certificate 2,811 21.23% 3,951 29.83% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 202 21.42% $450 $799 per month 90 9.54% $800 $999 per month 93 9.86% $1,000 $1,799 per month 304 32.24% $1,800 $2,399 per month 98 10.39% $2,400 $2,999 per month 29 3.08% $3,000 $3,999 per month 10 1.06% $4,000+ per month 32 3.39% Not stated 85 9.01% mortgaged dwellings 943 100% MOTOR VEHICLES Number of cars % No vehicles 288 5.86% 1 vehicle 1,499 30.49% 2+ vehicles 2,885 58.69% Not stated 244 4.96% 4,916 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 22,671,121 Cereal crops Wheat for grain Production (t) 3,330 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 318 Cereal crops Sorghum for grain Production (t) 250 Cereal crops for grain Production (t) 4,056 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 398,039 Livestock Dairy cattle (no.) 559 Livestock Meat cattle (no.) 851,131 INTERNET USAGE Connection dwellings Internet accessed from dwelling 3,636 73.69% Internet not accessed from dwelling 1,114 22.58% Not stated 184 3.73% 4,934 100% BIRTHPLACE BY REGION Region Male Female 0 2 Oceania incl. Australia 5,909 5,619 11,528 88.03% Europe 67 97 164 1.25% Africa & Middle East 12 13 25 0.19% Asia 12 35 47 0.36% Americas 0 3 3 0.02% Other 674 654 1,328 10.14% 6,674 6,421 13,095 100% 56 Commercial Radio Profiles
MACKAY MACKAY S HIT 100.3 MACKAY S 98.7 TRIPLE M MACKAY S STAR 101.9 4MK 1026 AM Station Name Mackay s Hit 100.3 Mackay s 98.7 Triple M Mackay s Star 101.9 4MK 1026 AM Call Sign 4MKY 4RGM 4MMK 4AA Frequency 100.3 MHz 98.7 MHz 101.9 MHz 1026 khz Network Southern Cross Austereo Southern Cross Austereo Grant Broadcasters Grant Broadcasters Address PO Box 183, Mackay, QLD 4740 PO Box 183, Mackay, QLD 4740 PO Box 1761, Mackay, QLD 4740 PO Box 1761, Mackay, QLD 4740 Phone 07 4953 5353 07 4953 5353 07 4951 9800 07 4951 9800 Fax 07 4951 2358 07 4951 2358 07 4953 5166 07 4953 5166 Email roxanne.tuugavao-soe@ sca.com.au roxanne.tuugavao-soe@ sca.com.au chris.bonanno@ grantbroadcasters.com.au Web Address hit.com.au/mackay triplem.com.au/mackay star1019.com.au 4mk.com.au Description of Content/Format Demographic Profile of Station Audience chris.bonanno@ grantbroadcasters.com.au Hot Adult Contemporary Rock Hot Adult Contemporary News, Talk & Sport 18-39 39-54 25-44 40+ 57
MACKAY Mackay is located in the heart of north Queensland, about halfway between Brisbane and Cairns. Mackay is Australia s premier sugar-producing region. Several sugar mills; a sugar refinery and the largest bulk sugar terminal in the world are all located in Mackay. There are four commercial radio stations in Mackay. The radio licence area also covers the very popular tourist area around Airlie Beach and the Whitsundays. In comparison to the 2011 census, the within the radio licence area of Mackay has increased by 1.82% to 141,029. More than 47% of the is aged 40 years and over. The birthplace for 82% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Mackay provides a full range of educational facilities, ranging from preschool to university. Of the 26,295 people attending an educational institution, 48% were either in infants or primary, 34% were attending a secondary educational institution, 12% attending university or another tertiary institution and 6% attending TAFE. Of the 49,466 people who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification. Of the total dwellings (48,744) in Mackay, 28% are owned outright and 36% are mortgaged. Private rental properties represent 29% of total dwellings.17% of the total households (48,819) in Mackay have a household income range between $21,000 $41,999pa, 21% between $42,000 $77,999pa, 11% between $78,000 $103,999pa, and 30% over $104,000pa. All major banks, building societies & credit unions, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the district. Mackay is a popular holiday destination. Attractions include its close proximity to the Great Barrier Reef and some of the world s most prized rainforests. AGRICULTURE Mackay is the largest sugar producing area in Queensland. The area also houses nearly 20 thousand orchard fruit trees (including nuts), tonnes of cereal for grain. The livestock industry is relatively strong in the region with over 378 thousand beef cattle. EMPLOYMENT The majority (61%) of the labour force of 71,868 is employed full time. The main industries of employment are: Wholesale Trade/Retail Trade/Accommodation and Food Services; Manufacturing/Electricity Gas Water and Waste Services/Construction; and Education and Training/Health Care and Social Assistance. While agriculture is a major source of employment, Mackay is a large regional city with a diverse range of industries. The area has a strong retail sector to support the surrounding district and to serve the tourist industry. Mackay is the gateway to the Bowen Basin coal mining reserves of Central Queensland and provides vital services for this industry. Most state and local government agencies have a presence in Mackay. 58 Commercial Radio Profiles
MACKAY AGE COHORTS Age Male Female 10+ years 62,354 59,357 121,711 86.3% 0-9 years 9,962 9,356 19,318 13.7% 10-17 years 7,278 6,936 14,214 10.08% 18-24 years 5,725 5,534 11,259 7.98% 25-39 years 14,917 14,463 29,380 20.83% 40-54 years 15,987 14,970 30,957 21.95% 55-64 years 9,572 8,531 18,103 12.84% 65-74 years 5,852 5,331 11,183 7.93% 75+ years 3,023 3,592 6,615 4.69% 2011 72,120 66,390 138,510 2016 72,316 68,713 141,029 100% % change 2011-2016 1.82% LABOUR FORCE Employment classification Labour force Full-time employed 43,546 60.59% Part-time employed 18,754 26.1% Not stated employed 3,850 5.36% Unemployed 5,718 7.96% labour force 71,868 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 885 1.81% $7,750 $20,999 2,266 4.64% $21,000 $41,999 8,361 17.13% $42,000 $77,999 10,328 21.16% $78,000 $103,999 5,607 11.49% $104,000 $129,999 5,349 10.96% $130,000 $155,999 3,313 6.79% $160,000 $181,999 2,068 4.24% $182,000 $207,999 1,489 3.05% $208,000+ 2,437 4.99% Not stated 6,716 13.76% households 48,819 100% FAMILY STRUCTURE Type of family families Couple families Children 15,663 43.14% Couple families No children 14,938 41.14% Single parents 5,348 14.73% Other families 361 0.99% families 36,310 100% OCCUPATION Employment classification Occupations Managers/Professionals 16,735 25.32% Technicians & trade workers/ Community & personal service workers 18,936 28.65% Clerical & administrative workers 7,630 11.54% Sales workers 5,989 9.06% Machinery operators & drivers/labourers 15,754 23.84% Not stated 1,047 1.58% 66,091 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,268 4.99% Mining 7,789 11.9% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 9,221 14.08% 14,163 21.63% 4,627 7.07% 3,869 5.91% Professional scientific & technical services 2,582 3.94% Public administration & safety 2,723 4.16% Education & training/health care & social assistance 10,968 16.75% Arts & recreation services 456 0.7% Other services 3,039 4.64% Not stated 2,766 4.22% 65,471 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 559,779 Alcoholic beverages 80,590 Clothing & footwear 102,833 Household furnishings & equipment 134,634 Furniture & floor coverings 41,077 Household appliances 34,286 Household services & operation 114,210 Medical care & health expenses 200,208 Motor vehicle purchase 140,143 Motor vehicle running costs 353,626 Recreation 418,508 Recreational & educational equipment 104,627 Holidays 183,449 Personal care 70,776 59
MACKAY TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 6,491 6,068 12,559 8.91% Secondary 4,562 4,461 9,023 6.4% TAFE 581 1,037 1,618 1.15% University 949 2,146 3,095 2.19% 12,583 13,712 26,295 18.65% DWELLING TENURE TYPE Tenure type dwellings Fully owned 13,694 28.09% Mortgaged 17,370 35.64% Private rental 13,994 28.71% Housing authority/not stated 3,255 6.68% Other tenure type 431 0.88% dwellings 48,744 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 11,749 8.33% Certificate 37,717 26.74% 49,466 35.08% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 868 5.25% $450 $799 per month 513 3.1% $800 $999 per month 686 4.15% $1,000 $1,799 per month 5,019 30.35% $1,800 $2,399 per month 4,347 26.29% $2,400 $2,999 per month 2,373 14.35% $3,000 $3,999 per month 1,468 8.88% $4,000+ per month 583 3.53% Not stated 679 4.11% mortgaged dwellings 16,536 100% MOTOR VEHICLES Number of cars % No vehicles 2,451 4.96% 1 vehicle 15,430 31.23% 2+ vehicles 29,383 59.47% Not stated 2,140 4.33% 49,404 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,884,108 Cereal crops Wheat for grain Production (t) 724 Cereal crops Rice for grain Production (t) 287 Cereal crops Barley for grain Production (t) 197 Cereal crops Sorghum for grain Production (t) 18,817 Cereal crops for grain Production (t) 21,230 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 15 Fruit & nuts Avocados Production (kg) 1,113 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 5,600 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 5 19,930 Livestock Sheep & lambs (no.) 990 Livestock Dairy cattle (no.) 1,442 Livestock Meat cattle (no.) 378,567 INTERNET USAGE Connection dwellings Internet accessed from dwelling 39,763 80.74% Internet not accessed from dwelling 7,873 15.99% Not stated 1,612 3.27% 49,248 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 58,458 56,438 114,896 82.44% Europe 2,053 2,113 4,166 2.99% Africa & Middle East 751 675 1,426 1.02% Asia 1,279 1,890 3,169 2.27% Americas 90 176 266 0.19% Other 8,751 6,695 15,446 11.08% 71,382 67,987 139,369 100% 60 Commercial Radio Profiles
MARYBOROUGH FRASER COAST S HIT 101.9 TRIPLE M 103.5 FRASER COAST Station Name Fraser Coast s Hit 101.9 Triple M 103.5 Fraser Coast Call Sign 4CEE 4MBB Frequency 101.9 MHz 103.5 MHz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 143, Maryborough, QLD 4650 PO Box 143, Maryborough, QLD 4650 Phone 07 4121 2209 07 4121 2209 Fax 07 4121 4162 07 4121 4162 Email danielle.close@sca.com.au danielle.close@sca.com.au Web Address hit.com.au/frasercoast triplem.com.au/frasercoast Description of Content/Format Hot Adult Contemporary Greatest Hits Demographic Profile of Station Audience 10-39 25-54 61
MARYBOROUGH Maryborough lies about midway between Bundaberg and Gympie in Southern Queensland. It is the geographical centre of Wide Bay. Hervey Bay is situated on the coast, 40 kilometres from Maryborough, and is the major departure point for Fraser Island. In comparison to the 2011 census, the within the radio licence area of Maryborough has increased by 5.4% to 99,539. Over 60% of the is aged 40 years and over. The birthplace for 83% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 16,310 people attending an educational institution, 46% were in infants or primary, 36% were attending a secondary educational institution, 7% attending TAFE, and 10% attending university or another tertiary institution. Of the 33,800 people who already have a tertiary qualification, 22% have a degree and 78% have a certificate, diploma or another tertiary qualification. The area s stability is reflected in its very high level of home ownership. Of the total dwellings (38,314) in Maryborough, 41% are owned outright and 26% are mortgaged. Private rental properties represent one quarter of total dwellings. 31% of the total households (38,111) in Maryborough have a household income range between $21,000 $41,999pa, 27% between $42,000 $77,999pa, 9% between $78,000 $103,999, and 14% over $104,000pa. All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE Being situated in the high rainfall coastal region, the area grows pineapples and sugar. The area also produced almost 8 thousand kilograms of avocados and holds over 49 thousand orchard fruit trees (including nuts). The area also supports beef production with over 21 thousand head of cattle. EMPLOYMENT The majority (49%) of the labour force of 36,323 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 62 Commercial Radio Profiles
MARYBOROUGH AGE COHORTS Age Male Female 10+ years 43,331 45,518 88,849 89.26% 0-9 years 5,535 5,155 10,690 10.74% 10-17 years 4,885 4,563 9,448 9.49% 18-24 years 3,009 2,775 5,784 5.81% 25-39 years 6,525 7,064 13,589 13.65% 40-54 years 8,677 9,726 18,403 18.49% 55-64 years 7,379 8,090 15,469 15.54% 65-74 years 7,943 7,929 15,872 15.95% 75+ years 4,913 5,371 10,284 10.33% 2011 46,215 48,225 94,440 2016 48,866 50,673 99,539 100% % change 2011-2016 5.4% LABOUR FORCE Employment classification Labour force Full-time employed 17,939 49.39% Part-time employed 12,246 33.71% Not stated employed 1,825 5.02% Unemployed 4,313 11.87% labour force 36,323 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 708 1.86% $7,750 $20,999 2,533 6.65% $21,000 $41,999 11,964 31.39% $42,000 $77,999 10,223 26.82% $78,000 $103,999 3,397 8.91% $104,000 $129,999 2,546 6.68% $130,000 $155,999 1,252 3.29% $160,000 $181,999 616 1.62% $182,000 $207,999 404 1.06% $208,000+ 616 1.62% Not stated 3,852 10.11% households 38,111 100% FAMILY STRUCTURE Type of family families Couple families Children 8,489 31.1% Couple families No children 13,807 50.59% Single parents 4,749 17.4% Other families 249 0.91% families 27,294 100% OCCUPATION Employment classification Occupations Managers/Professionals 8,300 25.85% Technicians & trade workers/ Community & personal service workers 9,462 29.46% Clerical & administrative workers 3,964 12.34% Sales workers 3,609 11.24% Machinery operators & drivers/labourers 6,334 19.72% Not stated 445 1.39% 32,114 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 853 2.72% Mining 478 1.52% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 4,942 15.74% 7,114 22.66% 1,471 4.69% 1,860 5.92% Professional scientific & technical services 1,051 3.35% Public administration & safety 1,954 6.22% Education & training/health care & social assistance 8,797 28.02% Arts & recreation services 217 0.69% Other services 1,318 4.2% Not stated 1,338 4.26% 31,393 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 437,768 Alcoholic beverages 63,025 Clothing & footwear 80,419 Household furnishings & equipment 105,288 Furniture & floor coverings 32,123 Household appliances 26,813 Household services & operation 89,317 Medical care & health expenses 156,570 Motor vehicle purchase 109,597 Motor vehicle running costs 276,548 Recreation 327,289 Recreational & educational equipment 81,822 Holidays 143,464 Personal care 55,349 63
MARYBOROUGH TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 3,882 3,670 7,552 7.59% Secondary 2,995 2,925 5,920 5.95% TAFE 391 810 1,201 1.21% University 387 1,250 1,637 1.64% 7,655 8,655 16,310 16.39% DWELLING TENURE TYPE Tenure type dwellings Fully owned 15,636 40.81% Mortgaged 10,104 26.37% Private rental 9,768 25.49% Housing authority/not stated 2,382 6.22% Other tenure type 424 1.11% dwellings 38,314 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 7,572 7.61% Certificate 26,228 26.35% 33,800 33.96% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 841 8.76% $450 $799 per month 888 9.25% $800 $999 per month 805 8.38% $1,000 $1,799 per month 4,334 45.14% $1,800 $2,399 per month 1,647 17.15% $2,400 $2,999 per month 421 4.38% $3,000 $3,999 per month 225 2.34% $4,000+ per month 68 0.71% Not stated 372 3.87% mortgaged dwellings 9,601 100% MOTOR VEHICLES Number of cars % No vehicles 2,355 6.13% 1 vehicle 15,271 39.76% 2+ vehicles 19,101 48.73% Not stated 1,685 4.39% 38,412 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 89,637 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 1 Cereal crops Sorghum for grain Production (t) 63 Cereal crops for grain Production (t) 98 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 46 Fruit & nuts Avocados Production (kg) 7,833 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 3 Fruit & nuts Nuts trees (no.) 45,606 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 7 49,255 Livestock Sheep & lambs (no.) 119 Livestock Dairy cattle (no.) 18 Livestock Meat cattle (no.) 21,074 INTERNET USAGE Connection dwellings Internet accessed from dwelling 29,864 77.65% Internet not accessed from dwelling 7,389 19.21% Not stated 1,207 3.14% 38,460 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 39,816 41,229 81,045 82.81% Europe 2,943 2,909 5,852 5.98% Africa & Middle East 210 181 391 0.4% Asia 195 778 973 0.99% Americas 68 76 144 0.15% Other 4,761 4,706 9,467 9.67% 47,993 49,879 97,872 100% 64 Commercial Radio Profiles
MOUNT ISA MT ISA S HIT 102.5 4LM 666 Station Name Mt Isa s Hit 102.5 4LM 666 Call Sign 4MIC 4LM Frequency 102.5 MHz 666 khz Network Southern Cross Austereo Resonate Broadcasting Address PO Box 1557, Mt Isa, QLD 4825 PO Box 780, Mt Isa, QLD 4825 Phone 07 4744 9377 07 4743 3444 Fax 07 4744 9387 07 4743 5599 Email clint.corbett@sca.com.au jodie@4lm.com.au Web Address hit.com.au/mtisa facebook.com/pg/4lm666mountisa693cloncurryandbeyond Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 65
MOUNT ISA Mount Isa is a progressive mining city located in the heart of northwest Queensland and the Carpentaria-Mount Isa Mineral Province. It is located approximately 900 kilometres by road west of Townsville and 187 kilometres east of the Northern Territory border, in the beautiful Selwyn Ranges. Mining and livestock are the major industries of northwest Queensland. Mount Isa also boasts a comprehensive range of industry, business services, and government agencies. In comparison to the 2011 census, the within the radio licence area of Mount Isa has decreased by 14.05% to 22,261. Mount Isa has a very young ; over 46% of families have children and over 36% of the is aged less than 25 years. The birthplace for 79% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. A full range of educational facilities is available in Mount Isa, ranging from pre-school to TAFE. Of the 3,943 people attending an educational institution, half were in infants or primary, 31% were attending a secondary educational institution, 11% attending university or another tertiary institution and 8% attending TAFE. Of the 7,373 people who already have a tertiary qualification, 28% have a degree and 72% have a certificate, diploma or another tertiary qualification. Of the total dwellings in Mount Isa, 18% are owned outright and 31% are mortgaged. Private rental properties represented 37% of total dwellings. 11% of the total households (7,050) in Mount Isa have a household income range between $21,000 $41,999pa, 15% between $42,000 $77,999pa, 11% between $78,000 $103,999pa, and 47% over $104,000pa. Renowned as one of the world s largest producers of copper, silver, lead and zinc Mount Isa Mines is also a popular attraction. An increasing number of tourists visit the mines to fossick for gems and rocks. AGRICULTURE Mount Isa is primarily a mining city. Mount Isa Mines Ltd has the biggest underground network of mines in the world. It is one of the largest zinc mines in the world, with an estimated 650 million tonnes of resources. Other minerals in the area include copper, gold, nickel, limestone, phosphate, graphite, silica, cobalt, bismuth and manganese. Apart from mining, the region s major industry is beef cattle grazing. Large rural properties carry over 196 thousand beef cattle. Mount Isa has a diverse economic base, with the major components being mining and the associated support industries, mineral processing, tourism, government services and the pastoral industry. EMPLOYMENT The majority (71%) of the labour force of 11,762 is employed full time. The main industries of employment are: Mining; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Mount Isa is a mining city; nearly 30% of the workforce is directly involved in mining. A strong retail sector caters to the needs of this region. As the administrative centre for northwest Queensland, most government agencies have a presence in Mount Isa. 66 Commercial Radio Profiles
MOUNT ISA AGE COHORTS Age Male Female 10+ years 9,814 8,716 18,530 83.24% 0-9 years 1,867 1,864 3,731 16.76% 10-17 years 1,169 1,074 2,243 10.08% 18-24 years 1,103 1,016 2,119 9.52% 25-39 years 3,077 2,821 5,898 26.49% 40-54 years 2,393 2,158 4,551 20.44% 55-64 years 1,216 949 2,165 9.73% 65-74 years 659 483 1,142 5.13% 75+ years 197 215 412 1.85% 2011 14,051 11,848 25,899 2016 11,681 10,580 22,261 100% % change 2011-2016 -14.05% LABOUR FORCE Employment classification Labour force Full-time employed 8,359 71.07% Part-time employed 2,002 17.02% Not stated employed 717 6.1% Unemployed 684 5.82% labour force 11,762 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 104 1.48% $7,750 $20,999 238 3.38% $21,000 $41,999 740 10.5% $42,000 $77,999 1,087 15.42% $78,000 $103,999 786 11.15% $104,000 $129,999 1,065 15.11% $130,000 $155,999 612 8.68% $160,000 $181,999 537 7.62% $182,000 $207,999 420 5.96% $208,000+ 689 9.77% Not stated 772 10.95% households 7,050 100% FAMILY STRUCTURE Type of family families Couple families Children 2,361 46.29% Couple families No children 1,844 36.15% Single parents 843 16.53% Other families 53 1.04% families 5,101 100% OCCUPATION Employment classification Occupations Managers/Professionals 2,761 24.95% Technicians & trade workers/ Community & personal service workers 3,277 29.61% Clerical & administrative workers 1,141 10.31% Sales workers 714 6.45% Machinery operators & drivers/labourers 2,969 26.83% Not stated 206 1.86% 11,068 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 539 4.96% Mining 3,232 29.71% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 847 7.79% 1,621 14.9% 530 4.87% 480 4.41% Professional scientific & technical services 151 1.39% Public administration & safety 698 6.42% Education & training/health care & social assistance 1,966 18.07% Arts & recreation services 33 0.3% Other services 398 3.66% Not stated 382 3.51% 10,877 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 81,764 Alcoholic beverages 11,791 Clothing & footwear 14,973 Household furnishings & equipment 19,714 Furniture & floor coverings 6,022 Household appliances 5,016 Household services & operation 16,711 Medical care & health expenses 29,228 Motor vehicle purchase 20,443 Motor vehicle running costs 51,638 Recreation 61,318 Recreational & educational equipment 15,391 Holidays 26,881 Personal care 10,312 67
MOUNT ISA TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 1,002 977 1,979 8.89% Secondary 605 604 1,209 5.43% TAFE 105 211 316 1.42% University 125 314 439 1.97% 1,837 2,106 3,943 17.71% DWELLING TENURE TYPE Tenure type dwellings Fully owned 1,290 18.06% Mortgaged 2,190 30.66% Private rental 2,667 37.34% Housing authority/not stated 938 13.13% Other tenure type 57 0.8% dwellings 7,142 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2,097 9.42% Certificate 5,276 23.7% 7,373 33.12% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 79 3.86% $450 $799 per month 34 1.66% $800 $999 per month 87 4.25% $1,000 $1,799 per month 666 32.57% $1,800 $2,399 per month 677 33.11% $2,400 $2,999 per month 234 11.44% $3,000 $3,999 per month 111 5.43% $4,000+ per month 77 3.77% Not stated 80 3.91% mortgaged dwellings 2,045 100% MOTOR VEHICLES Number of cars % No vehicles 537 7.46% 1 vehicle 2,296 31.91% 2+ vehicles 4,031 56.02% Not stated 332 4.61% 7,196 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 4,054,815 Cereal crops Wheat for grain Production (t) 1 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 1 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 6,481 Livestock Dairy cattle (no.) 24 Livestock Meat cattle (no.) 196,870 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5,648 78.4% Internet not accessed from dwelling 1,308 18.16% Not stated 248 3.44% 7,204 100% BIRTHPLACE BY REGION Region Male Female 0 0 Oceania incl. Australia 9,262 8,198 17,460 79.37% Europe 222 158 380 1.73% Africa & Middle East 89 110 199 0.9% Asia 301 425 726 3.3% Americas 6 6 12 0.05% Other 1,733 1,488 3,221 14.64% 11,613 10,385 21,998 100% 68 Commercial Radio Profiles
NAMBOUR 91.9 SEA FM 92.7 MIX FM HOT 91.1 Station Name 91.9 Sea FM 92.7 Mix FM HOT 91.1 Call Sign 4SEE 4SSS 4MCY Frequency 91.9 MHz 92.7 MHz 91.1 MHz Network EON Broadcasting EON Broadcasting Grant Broadcasters Address PMB 1, Maroochydore BC, QLD 4558 PMB 1, Maroochydore BC, QLD 4558 Phone 07 5479 8333 07 5479 8333 07 5475 1911 Fax 07 5479 8347 07 5479 8347 - PO Box 1195, Maroochydore Post Office, Maroochydore, QLD 4558 Email admin@eongroup.com.au admin@eongroup.com.au reception@hot91radiozinc.com.au Web Address 919seafm.com.au mixfm.com.au hot91.com.au Description of Content/Format Demographic Profile of Station Audience Contemporary Hit Radio Adult Contemporary/Gold Hot Adult Contemporary 18-44 25-54 25-54 69
NAMBOUR The Sunshine Coast takes in the popular areas of Noosa, Maroochydore/Mooloolaba and Caloundra City. The Sunshine Coast is one of Queensland s most important tourist destinations. Caloundra is the southern gateway, Maroochydore the central business district, and Nambour the traditional business and administration centre of the Sunshine Coast region. Nambour provides goods and services to the communities in the hinterland and rural parts of the Shire. As well as the coastal cities and towns, the radio licence area covers the expanding residential hinterland towns around Nambour and the Blackall Range. In comparison to the 2011 census, the within the radio licence area of Nambour (Sunshine Coast) has increased by 11.37% to 522,470. 53% of the in the radio licence area is aged 40 years and over. The birthplace for 81% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 103,344 people attending an educational institution, 44% were in infants or primary, 33% were attending a secondary educational institution, 16% attending university or another tertiary institution and 7% attending TAFE. Of the 206,835 people who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification. Of the total dwellings (188,919), 33% are owned outright and 34% are mortgaged. Private rental properties represent 27% of total dwellings. 22% of the total households (188,588) on the Sunshine Coast have a household income range between $21,000 $41,999pa, 25% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 25% over $104,000pa. AGRICULTURE The area produces a large variety of vegetables and fruit, including pineapples, bananas, avocados and strawberries. There are more than 494 thousand orchard fruit trees (including nuts) in the area. Over 657 thousand kilograms of avocados, 11 thousand kilograms of nectarines, and 9 thousand kilograms of peaches were produced. The area also supports a large number of cattle; there are over 23 thousand beef cattle and 10 thousand dairy cattle in the radio licence area. The Sunshine Coast is one of the most diverse and fastest growing wine regions in Queensland; there are a number of cellar doors and wineries operating in the region. EMPLOYMENT The majority (53%) of the labour force of 242,850 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. Tourism is the driving force in the local economy. The constant influx of visitors has built a strong retail sector to cater for their needs. The Sunshine Coast is a major tourist destination for Queenslanders holidaying within their own state. Some of the Sunshine Coast s largest shopping centres are located in Maroochydore. 70 Commercial Radio Profiles
NAMBOUR AGE COHORTS Age Male Female 10+ years 220,672 237,582 458,254 87.71% 0-9 years 32,967 31,249 64,216 12.29% 10-17 years 27,322 26,177 53,499 10.24% 18-24 years 19,774 19,347 39,121 7.49% 25-39 years 41,756 44,943 86,699 16.59% 40-54 years 51,278 56,877 108,155 20.7% 55-64 years 32,589 36,216 68,805 13.17% 65-74 years 29,135 31,321 60,456 11.57% 75+ years 18,818 22,701 41,519 7.95% 2011 228,513 240,625 469,138 2016 253,639 268,831 522,470 100% % change 2011-2016 11.37% LABOUR FORCE Employment classification Labour force Full-time employed 129,021 53.13% Part-time employed 83,159 34.24% Not stated employed 11,843 4.88% Unemployed 18,827 7.75% labour force 242,850 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 2,737 1.45% $7,750 $20,999 8,113 4.3% $21,000 $41,999 41,057 21.77% $42,000 $77,999 47,814 25.35% $78,000 $103,999 22,627 12% $104,000 $129,999 18,580 9.85% $130,000 $155,999 10,849 5.75% $160,000 $181,999 6,314 3.35% $182,000 $207,999 4,363 2.31% $208,000+ 7,186 3.81% Not stated 18,948 10.05% households 188,588 100% FAMILY STRUCTURE Type of family families Couple families Children 56,456 39.46% Couple families No children 61,760 43.17% Single parents 23,546 16.46% Other families 1,306 0.91% families 143,068 100% OCCUPATION Employment classification Occupations Managers/Professionals 63,147 28.17% Technicians & trade workers/ Community & personal service workers 63,567 28.36% Clerical & administrative workers 29,338 13.09% Sales workers 24,848 11.09% Machinery operators & drivers/labourers 39,863 17.78% Not stated 3,392 1.51% 224,155 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 4,546 2.05% Mining 2,768 1.25% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 41,381 18.63% 48,361 21.77% 11,679 5.26% 18,307 8.24% Professional scientific & technical services 11,570 5.21% Public administration & safety 10,327 4.65% Education & training/health care & social assistance 50,276 22.63% Arts & recreation services 3,507 1.58% Other services 9,129 4.11% Not stated 10,314 4.64% 222,165 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 2,232,224 Alcoholic beverages 319,532 Clothing & footwear 423,694 Household furnishings & equipment 524,284 Furniture & floor coverings 164,853 Household appliances 131,252 Household services & operation 463,309 Medical care & health expenses 786,037 Motor vehicle purchase 542,422 Motor vehicle running costs 1,368,179 Recreation 1,671,516 Recreational & educational equipment 423,956 Holidays 751,103 Personal care 285,829 71
NAMBOUR TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 23,395 21,745 45,140 8.64% Secondary 17,226 16,873 34,099 6.53% TAFE 2,684 4,769 7,453 1.43% University 5,868 10,784 16,652 3.19% 49,173 54,171 103,344 19.78% DWELLING TENURE TYPE Tenure type dwellings Fully owned 61,554 32.58% Mortgaged 63,800 33.77% Private rental 51,836 27.44% Housing authority/not stated 9,337 4.94% Other tenure type 2,392 1.27% dwellings 188,919 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 61,736 11.82% Certificate 145,099 27.77% 206,835 39.59% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 4,038 6.59% $450 $799 per month 2,693 4.39% $800 $999 per month 2,773 4.52% $1,000 $1,799 per month 20,506 33.45% $1,800 $2,399 per month 15,834 25.83% $2,400 $2,999 per month 6,761 11.03% $3,000 $3,999 per month 4,245 6.93% $4,000+ per month 1,896 3.09% Not stated 2,549 4.16% mortgaged dwellings 61,295 100% MOTOR VEHICLES Number of cars % No vehicles 8,363 4.4% 1 vehicle 65,324 34.37% 2+ vehicles 110,451 58.11% Not stated 5,924 3.12% 190,062 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 335,987 Cereal crops Wheat for grain Production (t) 1,398 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 2,674 Cereal crops for grain Production (t) 4,970 Vegetables for human consumption Tomatoes production (t) 2,227 Vegetables for human consumption area (ha) 176 Fruit & nuts Avocados Production (kg) 657,502 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 11,725 Fruit & nuts Peaches Production (kg) 9,477 Fruit & nuts Nuts trees (no.) 346,718 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 224 494,808 Livestock Dairy cattle (no.) 10,757 Livestock Meat cattle (no.) 23,717 INTERNET USAGE Connection dwellings Internet accessed from dwelling 161,693 85% Internet not accessed from dwelling 24,012 12.62% Not stated 4,524 2.38% 190,229 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 203,398 212,988 416,386 81.32% Europe 18,616 19,647 38,263 7.47% Africa & Middle East 2,233 2,382 4,615 0.9% Asia 2,683 4,889 7,572 1.48% Americas 984 1,270 2,254 0.44% Other 20,784 22,143 42,927 8.38% 248,698 263,319 512,017 100% 72 Commercial Radio Profiles
REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE THE BREEZE REBEL FM Station Name The Breeze Rebel FM Call Sign 4BRZ 4RBL Frequency Various Various Network Rebel Media Rebel Media Address PO Box 1730, Oxenford, QLD 4210 PO Box 1730, Oxenford, QLD 4210 Phone 07 5665 6600 07 5665 6600 Fax 07 5626 0699 07 5626 0699 Email admin@thebreeze.com.au admin@rebelfm.com.au Web Address thebreeze.com.au rebelfm.com.au Description of Content/Format Classic Hits Classic Rock Demographic Profile of Station Audience 35-64 25-54 73
REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE The Rebel Radio Network is the regional radio network that broadcasts to regional and remote areas of Queensland and northern New South Wales through a network of local radio stations including: Rebel 90.5 FM South Brisbane/Logan & REBEL 99.4 FM Gold Coast Hinterland Region Breeze 92.1 FM South Brisbane/Logan & Breeze 100.6 FM Gold Coast Hinterland Region Rebel FM 97.1 & Breeze 95.5 FM on the Western Darling Downs the only commercial FM radio stations to serve the rich Western Darling Downs towns of Chinchilla and Miles and surrounding districts Rebel 106.7 FM Wide Bay with the largest highway coverage of any radio station in Queensland, from Tiaro & Childers to Gin Gin Rebel 88.9 FM & Breeze 89.7 FM, covering the mining towns of Moura and Biloela Rebel 97.1 FM & Breeze 90.1FM in the New England and Southern Downs, serving Stanthorpe, Tenterfield and Goondiwindi Rebel also reaches mining regions in Queensland and NSW including CSG developments, the Surat Basin & the Galileo Basin Mining communities including the Callide Valley, Newlands and Collinsville mines, Weipa and Century Mine. Since the 2011 census, the within the radio licence area for the Rebel Radio Network has increased slightly by 0.87% to 352,840. Nearly 55% of the is aged 40 years and over. The birthplace for 84% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 60,397 people attending an educational institution, 52% were in infants or primary, 34% were attending a secondary educational institution, 7% attending TAFE, and 8% attending University or another tertiary institution. Of the 111,602 people who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification. Of the total dwellings (122,298), 40% are owned outright and 28% are mortgaged. Private rental properties represent 21% of total dwellings. 24% of the total households (121,316) in the licence area for the Rebel Radio Network have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa, 10% between $78,000 $103,999pa, and 20% over $104,000pa. AGRICULTURE The Rebel and Breeze licence area covers a diversity of regions in Queensland and New South Wales, from the Gold Coast hinterland and the World Heritage regions of Lamington National Park, to the Daintree, Cape York, and the farmers and graziers of West Queensland. The network also reaches more people involved in the mining industry outside Brisbane than any other radio station. Nearly 2.7 million tonnes of cereal for grain and over 1.7 million tonnes of wheat for grain were harvested within the area. The region also produced more than 30 million apples and 15 million avocados. The farms in the region support over 6.3 million sheep and lambs and over 6.8 million beef cattle. EMPLOYMENT The majority (59%) of the labour force of 155,621 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training, Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. The Rebel and Breeze FM licence area covers a large and diverse area of Queensland and New South Wales. The area s workforce is predominantly agricultural (23%). 74 Commercial Radio Profiles
REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE AGE COHORTS Age Male Female 10+ years 157,731 148,655 306,386 86.83% 0-9 years 23,940 22,514 46,454 13.17% 10-17 years 18,380 17,248 35,628 10.1% 18-24 years 12,028 10,866 22,894 6.49% 25-39 years 27,254 27,553 54,807 15.53% 40-54 years 37,428 37,216 74,644 21.16% 55-64 years 28,402 25,971 54,373 15.41% 65-74 years 22,919 19,372 42,291 11.99% 75+ years 11,320 10,429 21,749 6.16% 2011 181,060 168,722 349,782 2016 181,671 171,169 352,840 100% % change 2011-2016 0.87% LABOUR FORCE Employment classification Labour force Full-time employed 91,226 58.62% Part-time employed 44,352 28.5% Not stated employed 9,213 5.92% Unemployed 10,830 6.96% labour force 155,621 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 2,891 2.38% $7,750 $20,999 7,602 6.27% $21,000 $41,999 29,535 24.36% $42,000 $77,999 29,632 24.43% $78,000 $103,999 12,404 10.22% $104,000 $129,999 9,984 8.23% $130,000 $155,999 5,312 4.38% $160,000 $181,999 3,031 2.5% $182,000 $207,999 2,162 1.78% $208,000+ 3,535 2.91% Not stated 15,228 12.55% households 121,316 100% FAMILY STRUCTURE Type of family families Couple families Children 35,102 38.68% Couple families No children 41,213 45.42% Single parents 13,545 14.93% Other families 881 0.97% families 90,741 100% OCCUPATION Employment classification Occupations Managers/Professionals 49,682 34.3% Technicians & trade workers/ Community & personal service workers 33,546 23.16% Clerical & administrative workers 14,925 10.3% Sales workers 9,264 6.4% Machinery operators & drivers/labourers 34,864 24.07% Not stated 2,555 1.76% 144,836 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 32,773 22.99% Mining 6,159 4.32% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 19,694 13.81% 20,878 14.64% 6,001 4.21% 5,879 4.12% Professional scientific & technical services 4,027 2.82% Public administration & safety 8,697 6.1% Education & training/health care & social assistance 26,115 18.32% Arts & recreation services 1,131 0.79% Other services 4,806 3.37% Not stated 6,415 4.5% 142,575 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 1,497,662 Alcoholic beverages 209,498 Clothing & footwear 278,891 Household furnishings & equipment 374,109 Furniture & floor coverings 120,695 Household appliances 92,367 Household services & operation 308,185 Medical care & health expenses 528,541 Motor vehicle purchase 358,504 Motor vehicle running costs 899,751 Recreation 1,109,046 Recreational & educational equipment 280,464 Holidays 503,925 Personal care 186,444 75
REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 16,063 15,280 31,343 8.88% Secondary 10,538 9,947 20,485 5.81% TAFE 1,323 2,691 4,014 1.14% University 1,168 3,387 4,555 1.29% 29,092 31,305 60,397 17.12% DWELLING TENURE TYPE Tenure type dwellings Fully owned 48,935 40.01% Mortgaged 34,391 28.12% Private rental 25,784 21.08% Housing authority/not stated 11,794 9.64% Other tenure type 1,394 1.14% dwellings 122,298 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 27,196 7.71% Certificate 84,406 23.92% 111,602 31.63% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 3,858 12.05% $450 $799 per month 2,970 9.27% $800 $999 per month 2,419 7.55% $1,000 $1,799 per month 10,669 33.31% $1,800 $2,399 per month 5,594 17.47% $2,400 $2,999 per month 2,258 7.05% $3,000 $3,999 per month 1,571 4.9% $4,000+ per month 818 2.55% Not stated 1,872 5.84% mortgaged dwellings 32,029 100% MOTOR VEHICLES Number of cars % No vehicles 6,178 5.01% 1 vehicle 35,819 29.05% 2+ vehicles 75,332 61.1% Not stated 5,959 4.83% 123,288 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 96,047,707 Cereal crops Wheat for grain Production (t) 1,712,664 Cereal crops Rice for grain Production (t) 1,890 Cereal crops Barley for grain Production (t) 415,163 Cereal crops Sorghum for grain Production (t) 440,139 Cereal crops for grain Production (t) 2,695,313 Vegetables for human consumption Tomatoes production (t) 38,178 Vegetables for human consumption area (ha) 8,188 Fruit & nuts Avocados Production (kg) 15,480,420 Fruit & nuts Apples Production (kg) 30,489,313 Fruit & nuts Nectarines Production (kg) 526,891 Fruit & nuts Peaches Production (kg) 612,908 Fruit & nuts Nuts trees (no.) 668,931 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 4,181,094 Fruit & nuts Grapes area (ha) 1,363 Livestock Sheep & lambs (no.) 6,313,166 Livestock Dairy cattle (no.) 86,653 Livestock Meat cattle (no.) 6,824,221 INTERNET USAGE Connection dwellings Internet accessed from dwelling 90,993 73.58% Internet not accessed from dwelling 28,345 22.92% Not stated 4,319 3.49% 123,657 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 150,677 142,245 292,922 83.71% Europe 5,900 5,919 11,819 3.38% Africa & Middle East 391 393 784 0.22% Asia 962 1,492 2,454 0.7% Americas 211 284 495 0.14% Other 21,791 19,665 41,456 11.85% 179,932 169,998 349,930 100% 76 Commercial Radio Profiles
ROCKHAMPTON 990 4RO AM RADIO 4CC HIT CENTRAL QUEENSLAND CENTRAL QUEENSLAND S TRIPLE M Station Name 990 4RO AM Radio 4CC Hit Central Queensland Central Queensland s Triple M Call Sign 4RO 4CC 4ROK 4RGK Frequency 990 khz 927 khz 107.9 & 93.5 MHz 101.5 & 95.1 MHz Network Grant Broadcasters Grant Broadcasters Southern Cross Austereo Southern Cross Austereo Address PO Box 1417, Rockhampton, QLD 4700 PO Box 1417, Rockhampton, QLD 4700 PO Box 420, Gladstone, QLD 4680 Phone 07 4920 2000 07 4970 0300 07 4972 2777 07 4923 5300 Fax 07 4922 2642 07 4976 9507 07 4972 1104 07 4922 6240 110 Victoria Parade, Rockhampton, QLD 4700 Email reception@4ro.com.au reception@4cc.com.au Gladstone.reception@sca.com.au Rockhampton.reception@sca.com.au Web Address 4ro.com.au 4cc.com.au hit.com.au/centralqld triplem.com.au/centralqld Description of Content/Format Demographic Profile of Station Audience Talk Music Hot Adult Contemporary Soft Adult Contemporary 45+ 35+ 18-35 35+ 77
ROCKHAMPTON Rockhampton and Gladstone lie on the coast of central Queensland. Rockhampton, on the Tropic of Capricorn is 40 kilometres inland from the Pacific Ocean. The city sits on the Fitzroy River and is surrounded by the Berserker Ranges and Mount Archer. The Gladstone Region is only 500 kilometres from Brisbane and offers visitors close access to The Great Barrier Reef. In comparison to the 2011 census, the within the radio licence area of Rockhampton/Gladstone has increased by 4.53% to 188,460. The birthplace for 85% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 38,030 people (20%) were attending an educational institution in 2016; of these, 46% were in infants or primary, 35% were attending a secondary educational institution, 13% attending university or another tertiary institution and 7% attending TAFE. Of the 64,185 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. The area has a high level of home ownership; of the total dwellings (66,369) in Rockhampton/Gladstone, 29% are owned outright and 35% are mortgaged. Private rental properties represent 28% of total dwellings. 19% of the total households in the Rockhampton/ Gladstone region have a household income range between $21,000 $41,999pa, 21% between $42,000 $77,999pa, 11% between $78,000 $103,999pa, and 30% over $104,000pa. All major banks, car dealers, hardware and home improvement stores, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the region. AGRICULTURE Central Queensland is a beef cattle area. The Rockhampton/Gladstone radio licence area includes over 354 thousand beef cattle. There are over 28 thousand kilograms of avocados produced in the area, and more than 204 thousand nut trees in the region mostly based around Anges Water. EMPLOYMENT Rockhampton is considered the commercial hub of Central Queensland while Gladstone is known as the industrial centre. The majority (58%) of the labour force of 91,437 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Manufacturing/Electricity Gas Water and Waste Services/Construction; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Rockhampton is the administrative and commercial capital of Central Queensland region. The cities of Gladstone and Rockhampton have a strong retail and manufacturing base. Rockhampton has several major meat works and is a major centre for a number of government departments. Port Curtis at Gladstone makes the city an important transport link with major exports of coal, grain and alumina being shipped from this port. 78 Commercial Radio Profiles
ROCKHAMPTON AGE COHORTS Age Male Female 10+ years 81,553 79,990 161,543 85.72% 0-9 years 13,766 13,151 26,917 14.28% 10-17 years 10,656 9,926 20,582 10.92% 18-24 years 7,967 7,394 15,361 8.15% 25-39 years 18,546 18,610 37,156 19.72% 40-54 years 19,813 19,481 39,294 20.85% 55-64 years 12,234 11,284 23,518 12.48% 65-74 years 7,812 7,559 15,371 8.16% 75+ years 4,525 5,736 10,261 5.44% 2011 91,651 88,650 180,301 2016 95,319 93,141 188,460 100% % change 2011-2016 4.53% LABOUR FORCE Employment classification Labour force Full-time employed 53,373 58.37% Part-time employed 24,816 27.14% Not stated employed 4,808 5.26% Unemployed 8,440 9.23% labour force 91,437 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 1,197 1.81% $7,750 $20,999 3,408 5.14% $21,000 $41,999 12,770 19.28% $42,000 $77,999 13,951 21.06% $78,000 $103,999 7,450 11.25% $104,000 $129,999 7,124 10.75% $130,000 $155,999 4,283 6.47% $160,000 $181,999 2,658 4.01% $182,000 $207,999 2,212 3.34% $208,000+ 3,361 5.07% Not stated 7,827 11.82% households 66,241 100% FAMILY STRUCTURE Type of family families Couple families Children 20,879 42.7% Couple families No children 19,581 40.04% Single parents 7,950 16.26% Other families 488 1% families 48,898 100% OCCUPATION Employment classification Occupations Managers/Professionals 20,857 25.23% Technicians & trade workers/ Community & personal service workers 24,042 29.08% Clerical & administrative workers 9,958 12.04% Sales workers 7,531 9.11% Machinery operators & drivers/labourers 19,110 23.11% Not stated 1,185 1.43% 82,683 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,817 3.43% Mining 5,191 6.32% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 16,397 19.96% 15,901 19.36% 5,392 6.56% 4,407 5.37% Professional scientific & technical services 3,474 4.23% Public administration & safety 4,731 5.76% Education & training/health care & social assistance 17,003 20.7% Arts & recreation services 512 0.62% Other services 3,275 3.99% Not stated 3,036 3.7% 82,136 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 760,909 Alcoholic beverages 109,547 Clothing & footwear 139,781 Household furnishings & equipment 183,008 Furniture & floor coverings 55,836 Household appliances 46,605 Household services & operation 155,247 Medical care & health expenses 272,143 Motor vehicle purchase 190,497 Motor vehicle running costs 480,684 Recreation 568,879 Recreational & educational equipment 142,219 Holidays 249,363 Personal care 96,206 79
ROCKHAMPTON TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 8,941 8,389 17,330 9.2% Secondary 6,738 6,416 13,154 6.98% TAFE 975 1,581 2,556 1.36% University 1,686 3,304 4,990 2.65% 18,340 19,690 38,030 20.18% DWELLING TENURE TYPE Tenure type dwellings Fully owned 19,239 28.99% Mortgaged 23,536 35.46% Private rental 18,900 28.48% Housing authority/not stated 4,343 6.54% Other tenure type 351 0.53% dwellings 66,369 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 17,208 9.13% Certificate 46,977 24.93% 64,185 34.06% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1,149 5.12% $450 $799 per month 1,032 4.59% $800 $999 per month 1,195 5.32% $1,000 $1,799 per month 8,210 36.55% $1,800 $2,399 per month 5,341 23.78% $2,400 $2,999 per month 2,424 10.79% $3,000 $3,999 per month 1,667 7.42% $4,000+ per month 618 2.75% Not stated 824 3.67% mortgaged dwellings 22,460 100% MOTOR VEHICLES Number of cars % No vehicles 3,490 5.23% 1 vehicle 21,403 32.05% 2+ vehicles 39,428 59.05% Not stated 2,454 3.68% 66,775 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,562,770 Cereal crops Wheat for grain Production (t) 8,326 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 445 Cereal crops Sorghum for grain Production (t) 2,792 Cereal crops for grain Production (t) 13,223 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 84 Fruit & nuts Avocados Production (kg) 28,833 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 204,244 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 213 9 252,673 Livestock Dairy cattle (no.) 3,340 Livestock Meat cattle (no.) 354,293 INTERNET USAGE Connection dwellings Internet accessed from dwelling 53,508 80.05% Internet not accessed from dwelling 11,503 17.21% Not stated 1,833 2.74% 66,844 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 79,838 78,377 158,215 84.99% Europe 2,373 2,144 4,517 2.43% Africa & Middle East 765 764 1,529 0.82% Asia 2,075 2,454 4,529 2.43% Americas 134 149 283 0.15% Other 9,074 8,005 17,079 9.17% 94,259 91,893 186,152 100% 80 Commercial Radio Profiles
ROMA HIT FM 4ZR 1476AM Station Name Hit FM 4ZR 1476AM Call Sign 4ROM 4ZR Frequency 95.1 MHz 1476 khz Network Southern Cross Austereo Resonate Broadcasting Address Level 5, Easternwell Building, 10 Russell Street, Toowoomba, QLD 4350 Phone 07 4637 5111 07 4622 1800 Fax - - PO Box 1172, Kingaroy, QLD 4610 Email maranoa@hit.com.au sales@4zr.com.au Web Address hit.com.au/maranoa facebook.com/4zr1476am Description of Content/Format Contemporary Hit Radio Classic Hits Demographic Profile of Station Audience 18-39 30-60 81
ROMA Roma lies inland in southwest Queensland, almost 500 kilometres west of Brisbane, at the intersection of the Warrego and Carnarvon Highways. Roma is on the Great Inland Way the shortest and fastest route between Cairns and Melbourne. Roma is renowned for being the birthplace of Australia s rich oil and gas history and the Roma/Maranoa area houses significant gas and coal seam gas operations which engage many local contractors. Roma is also known for its prominence in Queensland s wine industry, and as Australia s largest cattle selling centre. In comparison to the 2011 census, the within the radio licence area of Roma has decreased by 5.54% to 18,194. The birthplace for 85% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 3,155 people (17%) were attending an educational institution in 2011; of these, 53% were in infants or primary, 32% were attending a secondary educational institution, 6% attending TAFE, and 9% attending university or another tertiary institution. Of the 5,667 people (31%) who already have a tertiary qualification, 28% have a degree and 72% have a certificate, diploma or another tertiary qualification. Of the total dwellings (6,298) in Roma, 33% are owned outright and 27% are mortgaged. Private rental properties represent 29% of total dwellings. 18% of the total households in Roma have a household income range between $21,000 $41,999pa, 23% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 26% over $104,000pa. AGRICULTURE Roma lies at the heart of a rich sheep and cattle grazing area and boasts the largest store cattle market in Queensland. The livestock stations in the region support over 530 thousand beef cattle and over 147 thousand sheep and lambs. EMPLOYMENT The majority (68%) of the labour force of 9,646 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Roma is a farming centre. Over a quarter of the workforce is employed on the land. 82 Commercial Radio Profiles
ROMA AGE COHORTS Age Male Female 10+ years 7,989 7,384 15,373 84.49% 0-9 years 1,516 1,305 2,821 15.51% 10-17 years 944 766 1,710 9.4% 18-24 years 673 638 1,311 7.21% 25-39 years 1,874 1,860 3,734 20.52% 40-54 years 1,954 1,792 3,746 20.59% 55-64 years 1,190 1,050 2,240 12.31% 65-74 years 870 705 1,575 8.66% 75+ years 484 573 1,057 5.81% 2011 9,951 9,310 19,261 2016 9,505 8,689 18,194 100% % change 2011-2016 -5.54% LABOUR FORCE Employment classification Labour force Full-time employed 6,566 68.07% Part-time employed 2,219 23% Not stated employed 525 5.44% Unemployed 336 3.48% labour force 9,646 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 153 2.42% $7,750 $20,999 334 5.28% $21,000 $41,999 1,116 17.65% $42,000 $77,999 1,469 23.23% $78,000 $103,999 787 12.44% $104,000 $129,999 638 10.09% $130,000 $155,999 374 5.91% $160,000 $181,999 209 3.3% $182,000 $207,999 155 2.45% $208,000+ 253 4% Not stated 836 13.22% households 6,324 100% FAMILY STRUCTURE Type of family families Couple families Children 1,988 44.34% Couple families No children 1,932 43.09% Single parents 540 12.04% Other families 24 0.54% families 4,484 100% OCCUPATION Employment classification Occupations Managers/Professionals 3,455 37.3% Technicians & trade workers/ Community & personal service workers 1,870 20.19% Clerical & administrative workers 1,038 11.21% Sales workers 619 6.68% Machinery operators & drivers/labourers 2,166 23.38% Not stated 115 1.24% 9,263 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,456 26.65% Mining 337 3.66% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1,084 11.76% 1,376 14.93% 378 4.1% 343 3.72% Professional scientific & technical services 181 1.96% Public administration & safety 701 7.61% Education & training/health care & social assistance 1,613 17.5% Arts & recreation services 22 0.24% Other services 303 3.29% Not stated 422 4.58% 9,216 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 72,325 Alcoholic beverages 10,412 Clothing & footwear 13,286 Household furnishings & equipment 17,395 Furniture & floor covering 5,307 Household appliances 4,429 Household services & operation 14,756 Medical care & health expenses 25,867 Motor vehicle purchase 18,106 Motor vehicle running costs 45,689 Recreation 54,072 Recreational & educational equipment 13,518 Holidays 23,702 Personal care 9,144 83
ROMA TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 912 763 1,675 9.21% Secondary 535 482 1,017 5.59% TAFE 72 117 189 1.04% University 56 218 274 1.51% 1,575 1,580 3,155 17.34% DWELLING TENURE TYPE Tenure type dwellings Fully owned 2,084 33.09% Mortgaged 1,712 27.18% Private rental 1,824 28.96% Housing authority/not stated 598 9.5% Other tenure type 80 1.27% dwellings 6,298 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,577 8.67% Certificate 4,090 22.48% 5,667 31.15% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 243 15.81% $450 $799 per month 103 6.7% $800 $999 per month 113 7.35% $1,000 $1,799 per month 533 34.68% $1,800 $2,399 per month 230 14.96% $2,400 $2,999 per month 81 5.27% $3,000 $3,999 per month 62 4.03% $4,000+ per month 51 3.32% Not stated 121 7.87% mortgaged dwellings 1,537 100% MOTOR VEHICLES Number of cars % No vehicles 268 4.22% 1 vehicle 1,725 27.15% 2+ vehicles 4,080 64.21% Not stated 281 4.42% 6,354 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 4,174,322 Cereal crops Wheat for grain Production (t) 149,222 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 13,569 Cereal crops Sorghum for grain Production (t) 12,472 Cereal crops for grain Production (t) 180,256 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 58 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 32 0 216 Livestock Sheep & lambs (no.) 147,630 Livestock Dairy cattle (no.) 2,338 Livestock Meat cattle (no.) 530,565 INTERNET USAGE Connection dwellings Internet accessed from dwelling 4,726 74.14% Internet not accessed from dwelling 1,435 22.51% Not stated 213 3.34% 6,374 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 7,933 7,485 15,418 85.47% Europe 87 81 168 0.93% Africa & Middle East 35 40 75 0.42% Asia 197 177 374 2.07% Americas 7 3 10 0.06% Other 1,096 898 1,994 11.05% 9,355 8,684 18,039 100% 84 Commercial Radio Profiles
TOOWOOMBA/WARWICK 4AK 4WK TOOWOOMBA S HIT 100.7 DARLING DOWNS 864 TRIPLE M Station Name 4AK 4WK Toowoomba s Hit 100.7 Darling Downs 864 Triple M Call Sign 4AK 4WK 4RGD 4GR Frequency 1242 khz 963 khz 100.7 MHz, 97.5 MHz, 91.9 MHz, 97.9 MHz 864 khz, 100.3 MHz Network Super Radio Network Super Radio Network Southern Cross Austereo Southern Cross Austereo Address PO Box 403, Toowoomba, QLD 4350 PO Box 403, Toowoomba, QLD 4350 Level 5, Easternwell Building, 10 Russell St, Toowoomba, QLD 4350 Level 5, Easternwell Building, 10 Russell St, Toowoomba, QLD 4350 Phone 07 4632 1599 07 4632 9999 07 4637 5111 07 4637 5111 Fax 07 4639 1310 07 4639 1310 07 4639 3939 07 4639 3939 Email admin@4ak.com.au admin@4wk.com.au david.burton@sca.com.au david.burton@sca.com.au Web Address 4ak.com.au 4wk.com.au hit.com.au/darlingdowns triplem.com.au/darlingdowns Description of Content/Format Demographic Profile of Station Audience Contemporary Hits Top 40 News, Talk & Sport Contemporary Hit Radio Classic Hits 25-54 All ages 18-39 45-64 85
TOOWOOMBA/WARWICK Toowoomba, Australia s largest inland regional centre, lies at the heart of the rich Darling Downs in the southeast corner of Queensland, about 150 kilometres west of Brisbane via the Warrego Highway. It is on the edge of the Great Dividing Range at the junction of major highways from Brisbane, Sydney, Melbourne and Darwin. The Darling Downs is one of the most important agricultural areas in Australia and produces a wide variety of crops. In comparison to the 2011 census, the within the radio licence area of Toowoomba has increased by 4.8% to 228,519. The birthplace for 85% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. The area is home to the University of Southern Queensland at Toowoomba, and a college of the University of Queensland at Gatton. 48,294 people (21%) were attending an educational institution in 2016; of these, 43% were in infants or primary, 33% were attending a secondary educational institution, 16% attending university or another tertiary institution and 7% attending TAFE. Of the 80,945 people (35%) who already have a tertiary qualification, 33% have a degree and 67% have a certificate, diploma or another tertiary qualification. The area has a high level of home ownership; of the total dwellings (82,457) in Toowoomba, 34% are owned outright and 32% are mortgaged. Private rental properties represent 28% of total dwellings. 23% of the total households in Toowoomba have a household income range between $21,000 $41,999pa, 25% between $42,000 $77,999pa, 12% between $78,0001 $103,999pa, and 24% over $104,000pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE The Darling Downs region produces a wide variety of crops. The area is a significant cotton producer as well as growing a variety of fruit crops. There are over 408 thousand orchard fruit trees (including nuts), and the area produced over 6.1 million kilograms of apples and over 1.4 million kilograms of avocados. The area provides grazing land for over 39 thousand sheep and lambs. The Toowoomba radio licence area includes almost 247 thousand beef and 33 thousand dairy cattle. EMPLOYMENT The majority (58%) of the labour force of 108,044 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. The Darling Downs is a farming region. More than 9% of the workforce is employed on the land. There is a strong retail sector at Toowoomba and Warwick that supports the surrounding district. There are also two army installations in the area, the Army Aviation Centre at Oakey and Borneo Barracks at Carbarlah. 86 Commercial Radio Profiles
TOOWOOMBA/WARWICK AGE COHORTS Age Male Female 10+ years 96,195 101,789 197,984 86.64% 0-9 years 15,436 15,099 30,535 13.36% 10-17 years 12,705 12,152 24,857 10.88% 18-24 years 9,747 9,478 19,225 8.41% 25-39 years 19,988 20,498 40,486 17.72% 40-54 years 21,208 22,938 44,146 19.32% 55-64 years 13,857 14,742 28,599 12.51% 65-74 years 11,352 12,139 23,491 10.28% 75+ years 7,338 9,842 17,180 7.52% 2011 106,748 111,305 218,053 2016 111,631 116,888 228,519 100% % change 2011-2016 4.8% LABOUR FORCE Employment classification Labour force Full-time employed 62,860 58.18% Part-time employed 32,616 30.19% Not stated employed 5,484 5.08% Unemployed 7,084 6.56% labour force 108,044 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 1,232 1.5% $7,750 $20,999 3,659 4.46% $21,000 $41,999 18,601 22.65% $42,000 $77,999 20,827 25.36% $78,000 $103,999 9,845 11.99% $104,000 $129,999 8,061 9.82% $130,000 $155,999 4,740 5.77% $160,000 $181,999 2,602 3.17% $182,000 $207,999 1,776 2.16% $208,000+ 2,642 3.22% Not stated 8,130 9.9% households 82,115 100% FAMILY STRUCTURE Type of family families Couple families Children 24,185 40.47% Couple families No children 25,484 42.64% Single parents 9,414 15.75% Other families 676 1.13% families 59,759 100% OCCUPATION Employment classification Occupations Managers/Professionals 30,511 30.22% Technicians & trade workers/ Community & personal service workers 25,878 25.63% Clerical & administrative workers 12,928 12.8% Sales workers 9,206 9.12% Machinery operators & drivers/labourers 21,248 21.04% Not stated 1,201 1.19% 100,972 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 9,124 9.15% Mining 1,548 1.55% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 16,478 16.52% 18,938 18.99% 5,014 5.03% 5,752 5.77% Professional scientific & technical services 4,217 4.23% Public administration & safety 6,174 6.19% Education & training/health care & social assistance 23,908 23.97% Arts & recreation services 742 0.74% Other services 4,023 4.03% Not stated 3,820 3.83% 99,738 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 947,840 Alcoholic beverages 136,377 Clothing & footwear 174,420 Household furnishings & equipment 227,824 Furniture & floor covering 69,656 Household appliances 57,952 Household services & operation 193,560 Medical care & health expenses 338,701 Motor vehicle purchase 236,845 Motor vehicle running costs 597,592 Recreation 708,602 Recreational & educational equipment 177,293 Holidays 311,110 Personal care 119,890 87
TOOWOOMBA/WARWICK TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 10,465 10,296 20,761 9.09% Secondary 8,223 7,919 16,142 7.06% TAFE 1,244 2,219 3,463 1.52% University 3,132 4,796 7,928 3.47% 23,064 25,230 48,294 21.13% DWELLING TENURE TYPE Tenure type dwellings Fully owned 27,730 33.63% Mortgaged 26,732 32.42% Private rental 23,174 28.1% Housing authority/not stated 4,150 5.03% Other tenure type 671 0.81% dwellings 82,457 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 26,420 11.56% Certificate 54,525 23.86% 80,945 35.42% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1,653 6.59% $450 $799 per month 1,610 6.42% $800 $999 per month 1,791 7.14% $1,000 $1,799 per month 11,090 44.23% $1,800 $2,399 per month 5,010 19.98% $2,400 $2,999 per month 1,712 6.83% $3,000 $3,999 per month 1,005 4.01% $4,000+ per month 448 1.79% Not stated 753 3% mortgaged dwellings 25,072 100% MOTOR VEHICLES Number of cars % No vehicles 4,468 5.39% 1 vehicle 27,094 32.71% 2+ vehicles 48,351 58.37% Not stated 2,918 3.52% 82,831 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 993,440 Cereal crops Wheat for grain Production (t) 105,854 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 93,664 Cereal crops Sorghum for grain Production (t) 395,030 Cereal crops for grain Production (t) 682,828 Vegetables for human consumption Tomatoes production (t) 4,496 Vegetables for human consumption area (ha) 8,701 Fruit & nuts Avocados Production (kg) 1,438,690 Fruit & nuts Apples Production (kg) 6,243,319 Fruit & nuts Nectarines Production (kg) 261,003 Fruit & nuts Peaches Production (kg) 243,969 Fruit & nuts Nuts trees (no.) 9,503 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 66 408,141 Livestock Sheep & lambs (no.) 39,816 Livestock Dairy cattle (no.) 33,202 Livestock Meat cattle (no.) 246,614 INTERNET USAGE Connection dwellings Internet accessed from dwelling 65,928 79.31% Internet not accessed from dwelling 15,098 18.16% Not stated 2,100 2.53% 83,126 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 93,504 97,579 191,083 84.85% Europe 2,767 2,922 5,689 2.53% Africa & Middle East 1,084 1,023 2,107 0.94% Asia 2,628 2,930 5,558 2.47% Americas 208 248 456 0.2% Other 10,033 10,272 20,305 9.02% 110,224 114,974 225,198 100% 88 Commercial Radio Profiles
TOWNSVILLE POWER100 STAR 106.3 FM TOWNSVILLE S HIT 103.1 TOWNSVILLE S 102.3 TRIPLE M Station Name POWER100 Star 106.3 FM Townsville s Hit 103.1 Townsville s 102.3 Triple M Call Sign 4RGR 4RGT 4TSV 4TOO Frequency 100.7 MHz 106.3 MHz 103.1 MHz 102.3 MHz Network Grant Broadcasters Grant Broadcasters Southern Cross Austereo Southern Cross Austereo Address PO Box 988, Townsville, QLD 4810 PO Box 988, Townsville, QLD 4810 PO Box 900, Hyde Park, QLD 4812 PO Box 900, Hyde Park, QLD 4812 Phone 07 4729 4000 07 4729 4000 07 4729 2111 07 4729 2111 Fax 07 4775 6681 07 4775 6681 07 4729 2161 07 4729 2161 Email reception@power100.com.au reception@star1063.com.au reception-townsville@ sca.com.au reception-townsville@ sca.com.au Web Address power100.com.au star1063.com.au hit.com.au/townsville triplem.com.au/townsville Description of Content/Format Demographic Profile of Station Audience Rock Adult Contemporary Hot Adult Contemporary Soft Adult Contemporary 25-44 Males 25-39 Females 18-39 Females 25-64 89
TOWNSVILLE Townsville, 1,360 kilometres from Brisbane and four hours south of Cairns, is located at the centre of a region extremely rich in agricultural and mining resources. The town is considered the economic capital of North Queensland and boasts a relaxed tropical lifestyle, as well as a dynamic and lively nature. Townsville services the mining towns of Charters Towers and Mt Isa, the cattle areas of outback Queensland, and the sugar and tropical fruit growing areas on the coast. In comparison to the 2011 census, the within the radio licence area of Townsville has increased by 4.09% to 227,697. The birthplace for 84% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 48,616 people (21%) attend a secondary educational institution; of these, 41% attend an infants or primary school, 30% attend a secondary institution, 22% attend university or another tertiary institution and 7% attend TAFE. Of the 82,140 people (36%) who already have a tertiary qualification, 31% have a degree and 69% have a certificate, diploma or another tertiary qualification. Of the total dwellings (80,680) in Townsville, 26% are owned outright and 34% are mortgaged. Private rental properties represent 32% of total dwellings. 18% of the total households in Townsville have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa, 12% between $78,000 $103,999pa, and 28% over $104,000pa. All major banks; car dealers; hardware & home improvement stores; fast-food restaurants; and an extensive selection of national retail, chain and independent stores are represented in the region. AGRICULTURE The Townsville licence area extends along the rich coastal strip from Bowen in the south to Ingham in the north. The high rainfall on the coast helps produce sugar cane and tropical fruit. There are over 163 thousand orchard fruit trees (including nuts) in the region. The cattle industry is strong with over 134 thousand beef cattle in the region. EMPLOYMENT The majority (59%) of the labour force of 114,528 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. Townsville is a large regional city offering a diversity of employment. Being the major centre for north Queensland, the city has a strong retail sector. A number of government departments are based at Townsville including one of Australia s largest army bases. 90 Commercial Radio Profiles
TOWNSVILLE AGE COHORTS Age Male Female 10+ years 98,374 98,452 196,826 86.44% 0-9 years 15,906 14,965 30,871 13.56% 10-17 years 12,102 11,248 23,350 10.25% 18-24 years 12,537 11,533 24,070 10.57% 25-39 years 22,947 23,494 46,441 20.4% 40-54 years 22,583 23,106 45,689 20.07% 55-64 years 13,435 13,345 26,780 11.76% 65-74 years 9,624 9,176 18,800 8.26% 75+ years 5,146 6,550 11,696 5.14% 2011 109,952 108,800 218,752 2016 114,280 113,417 227,697 100% % change 2011-2016 4.09% LABOUR FORCE Employment classification Labour force Full-time employed 67,472 58.91% Part-time employed 31,350 27.37% Not stated employed 5,853 5.11% Unemployed 9,853 8.6% labour force 114,528 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 1,242 1.54% $7,750 $20,999 3,815 4.73% $21,000 $41,999 14,821 18.38% $42,000 $77,999 19,134 23.73% $78,000 $103,999 9,883 12.25% $104,000 $129,999 8,569 10.63% $130,000 $155,999 5,377 6.67% $160,000 $181,999 3,205 3.97% $182,000 $207,999 2,196 2.72% $208,000+ 3,076 3.81% Not stated 9,331 11.57% households 80,649 100% FAMILY STRUCTURE Type of family families Couple families Children 24,259 41.37% Couple families No children 23,381 39.87% Single parents 10,218 17.43% Other families 781 1.33% families 58,639 100% OCCUPATION Employment classification Occupations Managers/Professionals 29,452 28.17% Technicians & trade workers/ Community & personal service workers 30,282 28.96% Clerical & administrative workers 13,633 13.04% Sales workers 9,702 9.28% Machinery operators & drivers/labourers 20,058 19.18% Not stated 1,439 1.38% 104,566 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 4,192 4.05% Mining 2,570 2.48% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 15,192 14.67% 19,787 19.1% 5,880 5.68% 6,008 5.8% Professional scientific & technical services 4,264 4.12% Public administration & safety 12,742 12.3% Education & training/health care & social assistance 24,279 23.44% Arts & recreation services 1,135 1.1% Other services 3,999 3.86% Not stated 3,527 3.41% 103,575 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 925,484 Alcoholic beverages 133,240 Clothing & footwear 170,014 Household furnishings & equipment 222,590 Furniture & floor covering 67,912 Household appliances 56,685 Household services & operation 188,825 Medical care & health expenses 331,005 Motor vehicle purchase 231,699 Motor vehicle running costs 584,650 Recreation 691,920 Recreational & educational equipment 172,980 Holidays 303,297 Personal care 117,014 91
TOWNSVILLE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/Primary 9,988 9,712 19,700 8.65% Secondary 7,644 7,172 14,816 6.51% TAFE 1,198 2,031 3,229 1.42% University 4,038 6,833 10,871 4.77% 22,868 25,748 48,616 21.35% DWELLING TENURE TYPE Tenure type dwellings Fully owned 21,304 26.41% Mortgaged 27,057 33.54% Private rental 25,965 32.18% Housing authority/not stated 5,813 7.21% Other tenure type 541 0.67% dwellings 80,680 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 25,805 11.33% Certificate 56,335 24.74% 82,140 36.07% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1,210 4.74% $450 $799 per month 1,131 4.43% $800 $999 per month 1,372 5.37% $1,000 $1,799 per month 10,204 39.95% $1,800 $2,399 per month 6,399 25.05% $2,400 $2,999 per month 2,347 9.19% $3,000 $3,999 per month 1,407 5.51% $4,000+ per month 573 2.24% Not stated 902 3.53% mortgaged dwellings 25,545 100% MOTOR VEHICLES Number of cars % No vehicles 4,575 5.63% 1 vehicle 27,136 33.39% 2+ vehicles 46,788 57.56% Not stated 2,782 3.42% 81,281 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,074,415 Cereal crops Wheat for grain Production (t) 31 Cereal crops Rice for grain Production (t) 7,795 Cereal crops Barley for grain Production (t) 68 Cereal crops Sorghum for grain Production (t) 525 Cereal crops for grain Production (t) 8,785 Vegetables for human consumption Tomatoes production (t) 18,203 Vegetables for human consumption area (ha) 4,536 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 2 Livestock Sheep & lambs (no.) 153 Livestock Dairy cattle (no.) 75 163,822 Livestock Meat cattle (no.) 134,144 INTERNET USAGE Connection dwellings Internet accessed from dwelling 65,909 80.98% Internet not accessed from dwelling 13,306 16.35% Not stated 2,176 2.67% 81,391 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 94,178 93,394 187,572 83.78% Europe 3,976 3,832 7,808 3.49% Africa & Middle East 595 638 1,233 0.55% Asia 2,134 2,862 4,996 2.23% Americas 234 376 610 0.27% Other 11,376 10,283 21,659 9.67% 112,493 111,385 223,878 100% 92 Commercial Radio Profiles
QUEENSLAND DATA TABLES