COMMERCIAL RADIO MARKET PROFILES 2018 WESTERN AUSTRALIA

COMMERCIAL RADIO MARKET PROFILES 2018 WESTERN AUSTRALIA

CONTENTS INTRODUCTION 3 REFERENCES 4 MARKET STATIONS 5 Albany Hit95.3, Triple M 783AM 5 Bridgetown Hit Southwest, Triple M 900AM 9 Broome Spirit 102.9 Broome, Red FM 101.3 Broome 13 Bunbury Hit95.7, Spirit Southwest, Triple M 963AM 17 Carnarvon Classic Hits 666, Hot Hits 99.7 21 Esperance Hit102.3, Triple M 747AM 25 Geraldton Spirit Radio, Red FM 29 Kalgoorlie Hit97.9, Triple M 981AM 33 Karratha Spirit Radio, Red FM 37 Katanning Hit94.9, Triple M Great Southern 41 Mandurah 97.3 Coast FM, 91.7 The Wave 45 Merredin Hit105.1, Triple M 1098AM 49 Narrogin Hit100.5, Triple M Great Southern 53 Northam Hit96.5, Triple M 864AM 57 Perth 96FM, 6IX, 6PR, Nova 93.7, Hit92.9, Mix 94.5 61 Port Hedland Spirit Radio, Red FM 65 Remote Commercial Radio Service Western Zone Spirit Radio, Red FM 69 DATA TABLES 73 2016 CENSUS OF POPULATION & HOUSING i 2016 HOUSEHOLD EXPENDITURE SURVEY xv 2 Commercial Radio Profiles

INTRODUCTION WELCOME TO THE SIXTH EDITION OF THE COMMERCIAL RADIO MARKET PROFILES 2018. Australian commercial radio stations are a vital and integral part of their local communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all stakeholders including direct advertisers, agencies and clients. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend. The Commercial Radio Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio. These Commercial Radio Profiles should be used in conjunction with resources available on the (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio. The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census. The Commercial Radio Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio. Should you require further information, please do not hesitate to contact the CRA ing Team on 02 9281 6577, or visit the website: radioalive.com.au. Regards, Joan Warner Chief Executive Officer 3

REFERENCES The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1. MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources: 2016 CENSUS OF POPULATION AND HOUSING (conducted 9 August 2016) For all socio-economic, demographic and occupational data. 2015-16 HOUSEHOLD EXPENDITURE SURVEY (HES) While the HES is conducted infrequently the data is projected using regional CPI (consumer price index) information. RADIO LICENCE AREA MAPS RA1 areas as determined by the ACMA. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, OpenStreetMap contributors, and the GIS User Community. 2015-16 AGRICULTURAL CENSUS The results of the Agricultural Census are available only for Statistical Areas Level 2 (SA2). The agricultural data for stations licence areas containing part SA2s is an estimate based on whether the centroid of the SA2 was within the licence area or not. The agricultural table on page four of each profile provides a summary of categories for the radio licence area. LEGEND Coastline; State borders Licence Area Principal roads; Cities (medium and large) Secondary roads; Towns, cities (small) Minor roads; Localities The units listed in the Agricultural Table include: Ha: Hectares T: Tonne N: Number Kg: Kilogram Dz: Dozen. NB: Population figures sourced from 2016 Census data and may differ from estimates used in survey reports. Population figures in these licence area profiles will be updated annually based on current ABS figures. Disclaimer: Agriculture Commodity Area of Holding refers to farmland only and excludes non-agricultural land. ACMA data may vary based on definitions. 4 Commercial Radio Profiles

ALBANY HIT95.3 TRIPLE M 783AM Station Name Hit95.3 Triple M 783AM Call Sign 6AAY 6VA Frequency 106.5 MHz 783 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 5293, Albany, WA 6330 PO Box 5293, Albany, WA 6330 Phone 08 9842 2783 08 9842 2783 Fax 08 9841 8565 08 9841 8565 Email wa@hit.com.au wa@triplem.com.au Web Address hit.com.au/albany triplem.com.au/albany Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 5

ALBANY Albany is the regional centre of the Lower Great Southern area of WA, situated on the coast 400 kilometres south of Perth. Albany is the main centre on the Rainbow Coast. Other major towns include Denmark and Mount Barker. With its rugged and picturesque coastline, Albany and the surrounding area is WA s most popular tourist destination after Perth, with the season peaking in summer and during the school holidays. The permanent is very stable, with it more than trebling during the Christmas period. During the remainder of the year, constant streams of tourists are attracted to the Rainbow Coast. The coastline is visited each year by whales. Albany is the site of the state s first settlement and is therefore of significant historical interest. It is situated on King George Sound, with Mount Clarence and the monument to the Light Horse Brigade dominating the skyline. In comparison to the 2011 census, the within the radio licence area of Albany has increased by 7.12% to 48,461. The birthplace for 77% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 8,773 people (18%) were attending an educational institution in 2016. Of these, 44% were in infants or primary, 39% attended a secondary educational institution, 11% attended TAFE and 6% attended university or another tertiary institution. 37% or 18,138 people already have a tertiary qualification; 30% of these people have a degree and 70% have a certificate, diploma or another tertiary qualification. Of the total dwellings (17,828) in Albany, 38% are owned outright and 31% are mortgaged. Private rental properties represent 22% of total dwellings. 24% of the total households (17,739) in Albany have a household income range between $21,000 $42,000pa, 25% between $42,000 $77,999pa, and 11% between $78,000 $103,999pa. AGRICULTURE The area s major economic base is agriculture. Beef, sheep and wool are features of the region, with the area supporting around 112 thousand beef cattle and over 411 thousand sheep and lambs. Over 66 thousand tonnes of wheat for grain, over 20 thousand kilograms of orchard fruit and nearly 133 thousand kilograms of avocados were produced in 2016. EMPLOYMENT The majority (52%) of the labour force of 22,459 is employed full time. Albany is the regional centre for a large number of commercial organisations and government departments catering to the towns and surrounding areas. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 6 Commercial Radio Profiles

ALBANY AGE COHORTS Age Male Female 10+ years 21,258 21,578 42,836 88.39% 0-9 years 2,914 2,711 5,625 11.61% 10-17 years 2,772 2,455 5,227 10.79% 18-24 years 1,693 1,389 3,082 6.36% 25-39 years 3,684 3,732 7,416 15.3% 40-54 years 4,699 5,051 9,750 20.12% 55-64 years 3,512 3,689 7,201 14.86% 65-74 years 2,922 3,007 5,929 12.23% 75+ years 1,976 2,255 4,231 8.73% 2011 22,453 22,789 45,242 2016 24,172 24,289 48,461 100% % change 2011-2016 7.12% LABOUR FORCE Employment classification Labour force Full-time employed 11,702 52.1% Part-time employed 8,136 36.23% Not stated employed 1,463 6.51% Unemployed 1,158 5.16% labour force 22,459 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 277 1.56% $7,750 $20,999 972 5.48% $21,000 $41,999 4,231 23.85% $42,000 $77,999 4,354 24.54% $78,000 $103,999 2,019 11.38% $104,000 $129,999 1,531 8.63% $130,000 $155,999 948 5.34% $160,000 $181,999 521 2.94% $182,000 $207,999 351 1.98% $208,000+ 621 3.5% Not stated 1,914 10.79% households 17,739 100% FAMILY STRUCTURE Type of family families Couple families Children 4,817 37.85% Couple families No children 5,998 47.14% Single parents 1,792 14.08% Other families 118 0.93% families 12,725 100% OCCUPATION Employment classification Occupations Managers/Professionals 6,700 31.51% Technicians & trade workers/ Community & personal service workers 5,847 27.5% Clerical & administrative workers 2,305 10.84% Sales workers 1,967 9.25% Machinery operators & drivers/labourers 4,177 19.65% Not stated 264 1.24% 21,260 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,331 11.09% Mining 394 1.87% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 3,375 16.06% 4,095 19.48% 876 4.17% 1,120 5.33% Professional scientific & technical services 799 3.8% Public administration & safety 1,326 6.31% Education & training/health care & social assistance 4,699 22.36% Arts & recreation services 287 1.37% Other services 858 4.08% Not stated 858 4.08% 21,018 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 222,276 Alcoholic beverages 28,865 Clothing & footwear 39,017 Household furnishings & equipment 56,597 Furniture & floor covering 19,284 Household appliances 14,797 Household services & operation 40,066 Medical care & health expenses 89,929 Motor vehicle purchase 28,115 Motor vehicle running costs 129,200 Recreation 166,072 Recreational & educational equipment 38,998 Holidays 74,017 Personal care 27,394 7

ALBANY TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 2,009 1,886 3,895 8.04% Secondary 1,733 1,653 3,386 6.99% TAFE 427 542 969 2% University 161 362 523 1.08% 4,330 4,443 8,773 18.1% DWELLING TENURE TYPE Tenure type dwellings Fully owned 6,852 38.43 Mortgaged 5,489 30.79 Private rental 3,928 22.03 Housing authority/not stated 1,340 7.52 Other tenure type 219 1.23 dwellings 17,828 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 5,362 11.06% Certificate 12,776 26.36% 18,138 37.43% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 478 9.18% $450 $799 per month 363 6.97% $800 $999 per month 321 6.16% $1,000 $1,799 per month 1,927 37.01% $1,800 $2,399 per month 1,109 21.3% $2,400 $2,999 per month 400 7.68% $3,000 $3,999 per month 247 4.74% $4,000+ per month 132 2.54% Not stated 230 4.42% mortgaged dwellings 5,207 100% MOTOR VEHICLES Number of cars % No vehicles 705 3.93% 1 vehicle 5,439 30.31% 2+ vehicles 11,158 62.18% Not stated 644 3.59% 17,946 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 425,447 Cereal crops Wheat for grain Production (t) 66,180 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 117,333 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 199,150 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 63 Fruit & nuts Avocados Production (kg) 133,787 Fruit & nuts Apples Production (kg) 69,434 Fruit & nuts Nectarines Production (kg) 890 Fruit & nuts Peaches Production (kg) 1,845 Fruit & nuts Nuts trees (no.) 64 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 0 20,093 Fruit & nuts Grapes area (ha) 616 Livestock Sheep & lambs (no.) 411,086 Livestock Dairy cattle (no.) 8,717 Livestock Meat cattle (no.) 112,535 INTERNET USAGE Connection dwellings Internet accessed from dwelling 14,159 78.77% Internet not accessed from dwelling 3,381 18.81% Not stated 436 2.43% 17,976 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 18,426 18,267 36,693 77.45% Europe 2,212 2,518 4,730 9.98% Africa & Middle East 330 294 624 1.32% Asia 437 515 952 2.01% Americas 66 85 151 0.32% Other 2,071 2157 4,228 8.92% 23,542 23,836 47,378 100% 8 Commercial Radio Profiles

BRIDGETOWN HIT SOUTHWEST TRIPLE M 900AM Station Name Hit Southwest Triple M 900AM Call Sign 6BET 6BY Frequency 100.5 MHz 900 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 148, Bunbury, WA 6230 PO Box 148, Bunbury, WA 6230 Phone 08 9726 5555 08 9726 5555 Fax 08 9791 2661 08 9791 2661 Email wa@hit.com.au wa@triplem.com.au Web Address hitfm.com.au triplem.com.au Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 9

BRIDGETOWN The Bridgetown and Manjimup district includes a mix of primary and secondary industries. The north is a mining area, while the south includes rich farmland as well as Tall Jarrah and Karri Forests that supply the local timber industry. The Tree Towers that are dotted throughout the Jarrah and Karri forests are a famous attraction of the southwest. Bridgetown is located amidst rolling farmlands, forest and orchards approximately 95 kilometres south of Bunbury and 270 kilometres south of Perth. The picturesque Blackwood River winds through the town. Manjimup, the gateway to the tall timber country, is located approximately 300 kilometres south of Perth. It is a regional centre for the largest shire in the southwest of Western Australia. The principal industries include timber and timber products, fruit growing, canning, vegetable growing, dairying, fat lambs, wool and grain. In comparison to the 2011 census, the within the radio licence area of Bridgetown/Manjimup has increased by 1.8% to 18,910. The birthplace for 78% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 3,128 people, or 17% of the, were attending an educational institution in 2016, with 49% of these in infants or primary, 40% attending a secondary educational institution, 7% attending TAFE and 4% attending university or another tertiary institution. 6,425 people (34%) already have a tertiary qualification; 27% of these have a degree and 73% have a certificate, diploma or another tertiary qualification. Of the total dwellings (7,262) in the Bridgetown/Manjimup radio licence area, 43% are owned outright and 30% are mortgaged. Private rental properties represent 18% of total dwellings. 23% of the total households in Bridgetown/Manjimup have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. AGRICULTURE The area s rich pastures support the local beef industry with over 59 thousand beef cattle. Bridgetown and Boyup Brook produce wool and fat lambs. The farms in the region support over 586 thousand sheep and lambs. The Manjimup and Pemberton areas have some of the most fertile farmland with large-scale fruit farming. Over 5.8 million kilograms of avocados and 14 million kilos of apples were produced. EMPLOYMENT The majority (54%) of the labour force of 9,058 is employed full time. Much of the area around Bridgetown is farming district. Numerous timber mills are located within the area. The forests support the timber industry and generate huge interest from tourists. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 10 Commercial Radio Profiles

BRIDGETOWN AGE COHORTS Age Male Female 10+ years 8,447 8,277 16,724 88.44% 0-9 years 1,106 1,080 2,186 11.56% 10-17 years 991 898 1,889 9.99% 18-24 years 553 404 957 5.06% 25-39 years 1,198 1,325 2,523 13.34% 40-54 years 1,974 2,074 4,048 21.41% 55-64 years 1,682 1,642 3,324 17.58% 65-74 years 1,361 1,215 2,576 13.62% 75+ years 688 719 1,407 7.44% 2011 9,362 9,213 18,575 2016 9,553 9,357 18,910 100% % change 2011-2016 1.8% LABOUR FORCE Employment classification Labour force Full-time employed 4,922 54.34% Part-time employed 2,997 33.09% Not stated employed 652 7.2% Unemployed 487 5.38% labour force 9,058 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 171 2.37% $7,750 $20,999 501 6.94% $21,000 $41,999 1,689 23.39% $42,000 $77,999 1,724 23.87% $78,000 $103,999 802 11.11% $104,000 $129,999 611 8.46% $130,000 $155,999 383 5.3% $160,000 $181,999 160 2.22% $182,000 $207,999 131 1.81% $208,000+ 192 2.66% Not stated 857 11.87% households 7,221 100% FAMILY STRUCTURE Type of family families Couple families Children 1,842 35.76% Couple families No children 2,658 51.6% Single parents 631 12.25% Other families 20 0.39% families 5,151 100% OCCUPATION Employment classification Occupations Managers/Professionals 2,960 34.68% Technicians & trade workers/ Community & personal service workers 1,918 22.47% Clerical & administrative workers 784 9.19% Sales workers 656 7.69% Machinery operators & drivers/labourers 2,091 24.5% Not stated 125 1.46% 8,534 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,084 24.81% Mining 415 4.94% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1,181 14.06% 1,280 15.24% 310 3.69% 323 3.84% Professional scientific & technical services 205 2.44% Public administration & safety 432 5.14% Education & training/health care & social assistance 1,402 16.69% Arts & recreation services 139 1.65% Other services 263 3.13% Not stated 367 4.37% 8,401 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 90,744 Alcoholic beverages 11,784 Clothing & footwear 15,928 Household furnishings & equipment 23,105 Furniture & floor covering 7,872 Household appliances 6,041 Household services & operation 16,357 Medical care & health expenses 36,713 Motor vehicle purchase 11,478 Motor vehicle running costs 52,746 Recreation 67,799 Recreational & educational equipment 15,921 Holidays 30,217 Personal care 11,183 11

BRIDGETOWN TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 802 738 1,540 8.14% Secondary 655 584 1,239 6.55% TAFE 76 151 227 1.2% University 25 97 122 0.65% 1,558 1,570 3,128 18.6% DWELLING TENURE TYPE Tenure type dwellings Fully owned 3,138 43.21% Mortgaged 2,212 30.46% Private rental 1,331 18.33% Housing authority/not stated 501 6.9% Other tenure type 80 1.1% dwellings 7,262 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,723 9.11% Certificate 4,702 24.87% 6,425 33.98% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 211 10.15% $450 $799 per month 182 8.75% $800 $999 per month 149 7.17% $1,000 $1,799 per month 835 40.16% $1,800 $2,399 per month 327 15.73% $2,400 $2,999 per month 114 5.48% $3,000 $3,999 per month 96 4.62% $4,000+ per month 82 3.94% Not stated 83 3.99% mortgaged dwellings 2,079 100% MOTOR VEHICLES Number of cars % No vehicles 275 3.79% 1 vehicle 1,958 26.96% 2+ vehicles 4,779 65.81% Not stated 250 3.44% 7,262 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 190,453 Cereal crops Wheat for grain Production (t) 8,181 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 23,675 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 49,708 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 575 Fruit & nuts Avocados Production (kg) 5,822,315 Fruit & nuts Apples Production (kg) 14,467,474 Fruit & nuts Nectarines Production (kg) 116,127 Fruit & nuts Peaches Production (kg) 41,202 Fruit & nuts Nuts trees (no.) 23,260 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 396 1 746,283 Livestock Sheep & lambs (no.) 586,342 Livestock Dairy cattle (no.) 6,465 Livestock Meat cattle (no.) 59,297 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5,631 77.12% Internet not accessed from dwelling 1,496 20.49% Not stated 175 2.4% 7,302 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 7,275 7,098 14,373 77.7% Europe 915 874 1,789 9.67% Africa & Middle East 36 63 99 0.54% Asia 32 84 116 0.63% Americas 31 28 59 0.32% Other 1,028 1,036 2,063 11.15% 9,317 9,182 18,499 100% 12 Commercial Radio Profiles

BROOME SPIRIT 102.9 BROOME RED FM 101.3 BROOME Station Name Spirit 102.9 Broome Red FM 101.3 Broome Call Sign 6NW 6HED Frequency 102.9 MHz 101.3 MHz Network Redwave Media Redwave Media Address PO Box 2745, Broome, WA 6725 PO Box 2745, Broome, WA 6725 Phone 08 9191 9799 08 9191 9799 Fax - - Email admin@spiritradio.com.au admin@spiritradio.com.au Web Address spiritradio.com.au redfm.com.au Description of Content/Format Adult Contemporary Contemporary Hits Demographic Profile of Station Audience 30-54 18-34 13

BROOME Situated in the state s far north, Broome is over 2,200 kilometres from Perth and is best known for its long stretches of unspoilt beaches. Today, due to Broome s unpolluted waters, South Sea pearls are among the most coveted in the world and this attracts tourists from all over the world. Tourism and the pearling industry have always been the backbone of the local economy but today, oil, gas, mining, aquaculture, agriculture and retail are strong sectors for the region. The within the radio licence area of Broome is 14,007, a decrease of 4.62% when compared to the last survey in 2011. The birthplace for 78% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 2,553 people in the Broome licence area (18%) were attending an educational institution in 2016; 52% of these in infants or primary, 30% attending a secondary educational institution, 9% attending TAFE and 9% attending university or another tertiary institution. 5,137 people (37%) already have a tertiary qualification; 34% of these have a degree and 66% have a certificate, diploma or another tertiary qualification. Of the total dwellings (4,125) in the Broome radio licence area, 15% are owned outright and 23% are mortgaged. Private rental properties represent 33% of total dwellings. 12% of the total households in Broome have a household income range between $21,000 $41,999pa, 17% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE The region supports over 61 thousand beef cattle, and contains over 1.5 million hectares of land used for grazing, including pastures and rangelands. EMPLOYMENT The majority (64%) of the labour force of 6,941 is employed full time. Due to the high levels of tourism, employment within this sector fluctuates throughout the year during peak seasons. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 14 Commercial Radio Profiles

BROOME AGE COHORTS Age Male Female 10+ years 6,229 5,555 11,784 84.13% 0-9 years 1,152 1,071 2,223 15.87% 10-17 years 690 667 1,357 9.69% 18-24 years 509 474 983 7.02% 25-39 years 2,029 1,903 3,932 28.07% 40-54 years 1,672 1,402 3,074 21.95% 55-64 years 883 744 1,627 11.62% 65-74 years 355 282 637 4.55% 75+ years 91 83 174 1.24% 2011 8,620 6,065 14,685 2016 7,381 6,626 14,007 100% % change 2011-2016 -4.62% LABOUR FORCE Employment classification Labour force Full-time employed 4,465 64.33% Part-time employed 1,581 22.78% Not stated employed 449 6.47% Unemployed 446 6.43% labour force 6,941 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 66 1.6% $7,750 $20,999 220 5.33% $21,000 $41,999 484 11.72% $42,000 $77,999 721 17.46% $78,000 $103,999 475 11.5% $104,000 $129,999 502 12.15% $130,000 $155,999 362 8.77% $160,000 $181,999 251 6.08% $182,000 $207,999 194 4.7% $208,000+ 302 7.31% Not stated 553 13.39% households 4,130 100% FAMILY STRUCTURE Type of family families Couple families Children 1,302 43.65% Couple families No children 1,082 36.27% Single parents 540 18.1% Other families 59 1.98% families 2,983 100% OCCUPATION Employment classification Occupations Managers/Professionals 2,128 32.71% Technicians & trade workers/ Community & personal service workers 1,956 30.07% Clerical & administrative workers 842 12.94% Sales workers 416 6.4% Machinery operators & drivers/labourers 1,019 15.66% Not stated 144 2.21% 6,505 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 251 3.87% Mining 474 7.31% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 723 11.15% 1,179 18.18% 439 6.77% 351 5.41% Professional scientific & technical services 165 2.54% Public administration & safety 538 8.3% Education & training/health care & social assistance 1,674 25.81% Arts & recreation services 96 1.48% Other services 315 4.86% Not stated 280 4.32% 6,485 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 51,709 Alcoholic beverages 6,715 Clothing & footwear 9,076 Household furnishings & equipment 13,166 Furniture & floor covering 4,486 Household appliances 3,442 Household services & operation 9,320 Medical care & health expenses 20,920 Motor vehicle purchase 6,540 Motor vehicle running costs 30,056 Recreation 38,634 Recreational & educational equipment 9,072 Holidays 17,219 Personal care 6,372 15

BROOME TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 672 657 1,329 9.49% Secondary 378 389 767 5.48% TAFE 82 138 220 1.57% University 72 165 237 1.69% 1,204 1,349 2,553 18.23% DWELLING TENURE TYPE Tenure type dwellings Fully owned 613 14.86% Mortgaged 965 23.39% Private rental 1,360 32.97% Housing authority/not stated 1,134 27.49% Other tenure type 53 1.28% dwellings 4,125 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,763 12.59% Certificate 3,374 24.09% 5,137 36.67% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 21 2.39% $450 $799 per month 21 2.39% $800 $999 per month 16 1.82% $1,000 $1,799 per month 148 16.82% $1,800 $2,399 per month 144 16.36% $2,400 $2,999 per month 172 19.55% $3,000 $3,999 per month 211 23.98% $4,000+ per month 115 13.07% Not stated 32 3.64% mortgaged dwellings 880 100% MOTOR VEHICLES Number of cars % No vehicles 504 12.08% 1 vehicle 1,256 30.1% 2+ vehicles 2,171 52.02% Not stated 242 5.8% 4,173 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,548,238 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 0 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 126 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 0 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 61,496 INTERNET USAGE Connection dwellings Internet accessed from dwelling 3,213 77.2% Internet not accessed from dwelling 748 17.97% Not stated 201 4.83% 4,162 100% BIRTHPLACE BY REGION Region Male Female 0 92 Oceania incl. Australia 5,655 5,035 10,690 77.83% Europe 336 309 645 4.7% Africa & Middle East 60 32 92 0.67% Asia 185 278 463 3.37% Americas 13 6 19 0.14% Other 968 858 1,826 13.29% 7,217 6,518 13,735 100% 16 Commercial Radio Profiles

BUNBURY HIT95.7 SPIRIT SOUTHWEST TRIPLE M 963AM Station Name Hit95.7 Spirit Southwest Triple M 963AM Call Sign 6BUN 6EL 6TZ Frequency 95.7 MHz 621 khz 963 khz Network Southern Cross Austereo Redwave Media Southern Cross Austereo Address PO Box 148, Bunbury, WA 6230 PO Box 601, Bunbury, WA 6230 PO Box 148, Bunbury, WA 6230 Phone 08 9726 5555 08 9791 6700 08 9726 5555 Fax 08 9791 2661 08 9791 5766 08 9791 2661 Email wa@hit.com.au admin@redfm.com.au southwest@triplem.com.au Web Address hitfm.com.au spiritradio.com.au triplem.com.au Description of Content/Format Hot Adult Contemporary Music: 60s, 70s, 80s Classic Hits Demographic Profile of Station Audience 18-39 30-54 40-59 17

BUNBURY Bunbury has the largest in Western Australia outside of Perth. Bunbury and the South West region are located 180 kilometres south of Perth, servicing Busselton, Margaret River and Yallingup. This is a coastal holiday area, with excellent hotels and restaurants, world-renowned surfing beaches and a host of holiday locations. Bunbury has experienced enormous growth in recent years and is the centre of one of the most important regions in the state. The area includes rich farmland as well as mining and power generation plants. In comparison to the 2011 census, the within the radio licence area of Bunbury has increased by 10.69% to 161,453. The birthplace for 78% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 31,111 people (19%) were attending an educational institution in 2016, with 47% of these people in infants or primary, 37% attending a secondary educational institution, 8% attending university or another tertiary institution and 8% attending TAFE. 31,111 people (37%) already have a tertiary qualification; 28% have a degree and 72% have a certificate, diploma or another tertiary qualification. Of the total dwellings (57,548) in Bunbury, 32% are owned outright and 39% are mortgaged. Private rental properties represent 22% of total dwellings. 20% of the total households in Bunbury have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement and an extensive selection of national retail, chain and independent stores are represented in the area. AGRICULTURE The South West is famous for its primary industry, and significant contribution to the state through secondary industry. Bunbury lies in the high rainfall belt along the western coast. Rich pastures support a strong dairy industry that provides most of the state s milk. There are over 90 thousand dairy and 139 thousand beef cattle in the area. The properties in the area support over 84 thousand sheep and lambs. The area also grows a variety of fruit and vegetables. Over 8 million kilograms of avocados, 7 million kilograms of apples and 200 thousand kilograms of nectarines were produced in the region. The Margaret River in the south is one of Australia s premium wine producing areas. There are over 5 thousand hectares of grapes in the Bunbury area. Mining is vitally important. The area is a major producer of aluminium and bauxite. EMPLOYMENT The majority (53%) of the labour force of 77,576 is employed full time. The main industries of employment are: Manufacturing/Electricity Gas Water and Waste Services/Construction; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 18 Commercial Radio Profiles

BUNBURY AGE COHORTS Age Male Female 10+ years 68,496 70,898 139,394 86.34% 0-9 years 11,393 10,666 22,059 13.66% 10-17 years 8,955 8,527 17,482 10.83% 18-24 years 5,426 4,920 10,346 6.41% 25-39 years 14,120 15,085 29,205 18.09% 40-54 years 16,791 17,375 34,166 21.16% 55-64 years 10,491 11,060 21,551 13.35% 65-74 years 8,270 8,184 16,454 10.19% 75+ years 4,443 5,747 10,190 6.31% 2011 72,877 72,980 145,857 2016 79,889 81,564 161,453 100% % change 2011-2016 10.69% LABOUR FORCE Employment classification Labour force Full-time employed 41,121 53.01% Part-time employed 26,127 33.68% Not stated employed 4,898 6.31% Unemployed 5,430 7% labour force 77,576 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 898 1.56% $7,750 $20,999 2,701 4.7% $21,000 $41,999 11,331 19.71% $42,000 $77,999 12,374 21.53% $78,000 $103,999 6,680 11.62% $104,000 $129,999 6,019 10.47% $130,000 $155,999 3,613 6.29% $160,000 $181,999 2,224 3.87% $182,000 $207,999 1,744 3.03% $208,000+ 2,589 4.5% Not stated 7,305 12.71% households 57,478 100% FAMILY STRUCTURE Type of family families Couple families Children 18,347 42.28% Couple families No children 18,428 42.47% Single parents 6,356 14.65% Other families 263 0.61% families 43,394 100% OCCUPATION Employment classification Occupations Managers/Professionals 19,157 26.59% Technicians & trade workers/ Community & personal service workers 20,846 28.94% Clerical & administrative workers 7,867 10.92% Sales workers 6,884 9.56% Machinery operators & drivers/labourers 16,208 22.5% Not stated 1,072 1.49% 72,034 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,826 5.35% Mining 4,805 6.72% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 15,503 21.67% 14,096 19.71% 2,816 3.94% 4,434 6.2% Professional scientific & technical services 2,489 3.48% Public administration & safety 3,211 4.49% Education & training/health care & social assistance 13,852 19.37% Arts & recreation services 783 1.09% Other services 2,800 3.91% Not stated 2,910 4.07% 71,525 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 717,440 Alcoholic beverages 93,145 Clothing & footwear 125,929 Household furnishings & equipment 182,649 Furniture & floor covering 62,223 Household appliances 47,769 Household services & operation 129,322 Medical care & health expenses 290,296 Motor vehicle purchase 90,722 Motor vehicle running costs 417,056 Recreation 535,944 Recreational & educational equipment 125,853 Holidays 238,865 Personal care 88,423 19

BUNBURY TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 7,619 7,130 14,749 9.14% Secondary 5,769 5,614 11,383 7.05% TAFE 1,056 1,574 2,630 1.63% University 542 1,807 2,349 1.45% 14,986 16,125 31,111 19.27% DWELLING TENURE TYPE Tenure type dwellings Fully owned 18,433 32.03% Mortgaged 22,185 38.55% Private rental 12,848 22.33% Housing authority/not stated 3,529 6.13% Other tenure type 553 0.96% dwellings 57,548 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 16,670 10.32% Certificate 43,305 26.82% 59,975 37.15% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1,228 5.81% $450 $799 per month 955 4.52% $800 $999 per month 994 4.7% $1,000 $1,799 per month 7,226 34.19% $1,800 $2,399 per month 5,505 26.05% $2,400 $2,999 per month 2,182 10.32% $3,000 $3,999 per month 1,575 7.45% $4,000+ per month 660 3.12% Not stated 809 3.83% mortgaged dwellings 21,134 100% MOTOR VEHICLES Number of cars % No vehicles 1,997 3.43% 1 vehicle 17,376 29.88% 2+ vehicles 36,881 63.42% Not stated 1,901 3.27% 58,155 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 251,846 Cereal crops Wheat for grain Production (t) 1,043 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 1,140 Cereal crops Sorghum for grain Production (t) 13 Cereal crops for grain Production (t) 5,371 Vegetables for human consumption Tomatoes production (t) 505 Vegetables for human consumption area (ha) 2,685 Fruit & nuts Avocados Production (kg) 8,117,566 Fruit & nuts Apples Production (kg) 7,397,840 Fruit & nuts Nectarines Production (kg) 213,121 Fruit & nuts Peaches Production (kg) 65,097 Fruit & nuts Nuts trees (no.) 7,960 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 782,262 Fruit & nuts Grapes area (ha) 5,297 Livestock Sheep & lambs (no.) 84,046 Livestock Dairy cattle (no.) 90,982 Livestock Meat cattle (no.) 139,652 INTERNET USAGE Connection dwellings Internet accessed from dwelling 47,864 82.7% Internet not accessed from dwelling 8,701 15.03% Not stated 1,311 2.27% 57,876 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 61,602 62,170 123,772 77.96% Europe 6,510 7,102 13,612 8.57% Africa & Middle East 1,361 1,369 2,730 1.72% Asia 1,432 1,840 3,272 2.06% Americas 204 198 402 0.25% Other 7,551 7,428 14,979 9.43% 78,660 80,107 158,767 100% 20 Commercial Radio Profiles

CARNARVON CLASSIC HITS 666 HOT HITS 99.7 Station Name Classic Hits 666 Hot Hits 99.7 Call Sign 6LN 6CAR Frequency 666 khz 99.7 MHz Network Hits Radio Hits Radio Address PO Box 760, Nedlands, WA 6009 PO Box 760, Nedlands, WA 6009 Phone 08 9941 2223 08 9941 2223 Fax 08 9941 2223 08 9941 2223 Email studio@classichits666.com studio@hothits997.com Web Address classichits666.com.au hothits997.com.au Description of Content/Format Classic Hits 1950s-1980s Contemporary Hit Radio Demographic Profile of Station Audience 40-55+ 10-39 21

CARNARVON Carnarvon is located 904 kilometres north of Perth on the North West Coastal Highway. Carnarvon is located just below the Tropic of Capricorn on the mouth of the Gascoyne River overlooking a picturesque inlet known as the Fascine. The town is situated at the only point of the Australian coastline where the desert reaches out to the sea. In comparison to the 2011 census, the of the radio licence area of Carnarvon has increased by 15.6% to 10,202. The birthplace for 64% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 1,053 people (10%) were attending an educational institution in 2016; of these, 53% attending infants or primary, 30% attending a secondary educational institution, 10% attending TAFE and 8% attending university or another tertiary institution. 3,866 people (38%) already have a tertiary qualification; 24% of these people have a degree and 76% have a certificate, diploma or another tertiary qualification. Of the total dwellings (2,394) in Carnarvon, 30% are owned outright and 20% are mortgaged. Private rental properties represent 28% of total dwellings. 20% of the total households in Carnarvon have a household income range between $21,000 $41,999pa, 20% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are present in the region. Carnarvon is widely recognised for its involvement with the space industry. In 1964 N.A.S.A. established a satellite communications and tracking station at Carnarvon. The station was involved in the Gemini and Apollo space missions, Australia s first TV satellite program and also played a role intercepting Halley s Comet prior to ceasing operation in 1975. AGRICULTURE The area supports sheep grazing and wool production, with over 57 thousand sheep and lambs in the region. Being situated just below the Tropic of Capricorn, Carnarvon is sunny all year round making it ideal for producing fruit. Over 52 thousand orchard trees (including nuts) in the area produced more than 2 thousand kilograms of both peaches and nectarines and over 1 thousand kilograms of avocados. The town also has a thriving fishing, prawning and scallop industry, as well as oyster farming. EMPLOYMENT The majority (73%) of the labour force of 5,646 is employed full time. The main industries of employment are: Manufacturing/Electricity Gas Water and Waste Services/Construction; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Professional Scientific and Technical Services. 22 Commercial Radio Profiles

CARNARVON AGE COHORTS Age Male Female 10+ years 5,962 3,280 9,242 90.59% 0-9 years 533 427 960 9.41% 10-17 years 306 265 571 5.6% 18-24 years 323 274 597 5.85% 25-39 years 1,952 940 2,892 28.35% 40-54 years 1,875 871 2,746 26.92% 55-64 years 914 482 1,396 13.68% 65-74 years 418 322 740 7.25% 75+ years 174 126 300 2.94% 2011 5,074 3,751 8,825 2016 6,495 3,707 10,202 100% % change 2011-2016 15.6% LABOUR FORCE Employment classification Labour force Full-time employed 4,110 72.79% Part-time employed 860 15.23% Not stated employed 435 7.7% Unemployed 241 4.27% labour force 5,646 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 91 3.8% $7,750 $20,999 169 7.05% $21,000 $41,999 481 20.08% $42,000 $77,999 477 19.91% $78,000 $103,999 258 10.77% $104,000 $129,999 245 10.23% $130,000 $155,999 95 3.96% $160,000 $181,999 66 2.75% $182,000 $207,999 75 3.13% $208,000+ 80 3.34% Not stated 359 14.98% households 2,396 100% FAMILY STRUCTURE Type of family families Couple families Children 616 39.39% Couple families No children 664 42.46% Single parents 254 16.24% Other families 30 1.92% families 1,564 100% OCCUPATION Employment classification Occupations Managers/Professionals 1,381 25.65% Technicians & trade workers/ Community & personal service workers 1,717 31.88% Clerical & administrative workers 447 8.3% Sales workers 199 3.7% Machinery operators & drivers/labourers 1,566 29.08% Not stated 75 1.39% 5,385 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 533 9.92% Mining 833 6.2% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1,587 29.54% 723 13.46% 240 4.47% 198 3.69% Professional scientific & technical services 573 10.66% Public administration & safety 280 5.21% Education & training/health care & social assistance 493 9.18% Arts & recreation services 63 1.17% Other services 80 1.49% Not stated 270 5.03% 5,373 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 29,865 Alcoholic beverages 3,878 Clothing & footwear 5,242 Household furnishings & equipment 7,604 Furniture & floor covering 2,591 Household appliances 1,988 Household services & operation 5,383 Medical care & health expenses 12,083 Motor vehicle purchase 3,777 Motor vehicle running costs 17,359 Recreation 22,313 Recreational & educational equipment 5,239 Holidays 9,945 Personal care 3,680 23

CARNARVON TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 272 284 556 5.45% Secondary 174 138 312 3.06% TAFE 56 50 106 1.04% University 36 43 79 0.77% 538 515 1,053 10.32% DWELLING TENURE TYPE Tenure type dwellings Fully owned 728 30.41% Mortgaged 472 19.72% Private rental 673 28.11% Housing authority/not stated 490 20.47% Other tenure type 31 1.29% dwellings 2,394 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 929 9.11% Certificate 2,937 28.79% 3,866 37.89% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 13 3.19% $450 $799 per month 26 6.37% $800 $999 per month 25 6.13% $1,000 $1,799 per month 165 40.44% $1,800 $2,399 per month 66 16.18% $2,400 $2,999 per month 32 7.84% $3,000 $3,999 per month 34 8.33% $4,000+ per month 27 6.62% Not stated 20 4.9% mortgaged dwellings 408 100% MOTOR VEHICLES Number of cars % No vehicles 196 8.2% 1 vehicle 821 34.34% 2+ vehicles 1,210 50.61% Not stated 164 6.86% 2,391 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 5,423,764 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 0 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 735 Fruit & nuts Avocados Production (kg) 1,239 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 2,257 Fruit & nuts Peaches Production (kg) 2,031 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 0 52,227 Fruit & nuts Grapes area (ha) 197 Livestock Sheep & lambs (no.) 57,947 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 44,984 INTERNET USAGE Connection dwellings Internet accessed from dwelling 1,671 69.42% Internet not accessed from dwelling 602 25.01% Not stated 134 5.57% 2,407 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 3,992 2,507 6,499 64.31% Europe 520 220 740 7.32% Africa & Middle East 91 20 111 1.1% Asia 394 180 574 5.68% Americas 47 13 60 0.59% Other 1,449 672 2,121 20.99% 6,493 3,612 10,105 100% 24 Commercial Radio Profiles

ESPERANCE HIT102.3 TRIPLE M 747AM Station Name Hit102.3 Triple M 747AM Call Sign 6SEA 6SE Frequency 102.3 MHz 747 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 527, Esperance, WA 6450 PO Box 527, Esperance, WA 6450 Phone 08 9071 2747 08 9071 2747 Fax 08 9071 1627 08 9071 1627 Email wa@hit.com.au wa@triplem.com.au Web Address hit.com.au/esperance triplem.com.au/esperance Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 25

ESPERANCE Esperance is located in the scenic southeast corner of Western Australia, 725 kilometres by road from Perth at the start of the Great Australian Bight. Surrounded by several hundred islands comprising the Recherche Archipelago, the area is known as the Bay of Isles. Esperance s spectacular and pristine coastline rims the rich farmland of the district. In comparison to the 2011 census, the within the radio licence area of Esperance decreased by 1.93% to 20,470. The birthplace for 80% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 3,377 people (17%) were attending an educational institution in 2016, with 53% of these in infants or primary, 37% attending a secondary educational institution, 5% attending university or another tertiary institution and 6% attending TAFE. 6,283 people (31%) already have a tertiary qualification; 26% of these have a degree and 74% have a certificate, diploma or another tertiary qualification. Of the total dwellings (6,946) in Esperance, 38% are owned outright and 26% are mortgaged. Private rental properties represent 25% of total dwellings. 19% of the total households in Esperance have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district AGRICULTURE Esperance is the regional centre for the vast southeast farming and agricultural district. The region lies on the eastern edge of the rich Central Southern Wheatbelt. The area produced over 1.4 million tonnes of wheat for grain and over 2.4 million tonnes of cereal for grain. The area provides grazing land for over 1.4 million sheep and lambs. There are over 115 thousand beef cattle in the region. EMPLOYMENT The majority (61%) of the labour force of 10,161 is employed full time. The major rural companies are represented in the region; there are a number of engineering workshops, machinery and vehicle sales and distribution companies, spare parts suppliers and a wide range of retail stores and service providers. The main industries of employment are: Agriculture, Forestry and Fishing; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Education and Training/Health Care and Social Assistance. 26 Commercial Radio Profiles

ESPERANCE AGE COHORTS Age Male Female 10+ years 9,323 8,399 17,722 86.58% 0-9 years 1,403 1,345 2,748 13.42% 10-17 years 1,066 950 2,016 9.85% 18-24 years 693 594 1,287 6.29% 25-39 years 1,943 1,837 3,780 18.47% 40-54 years 2,446 2,119 4,565 22.3% 55-64 years 1,577 1,349 2,926 14.29% 65-74 years 1065 936 2,001 9.78% 75+ years 533 614 1,147 5.6% 2011 10,986 9,886 20,872 2016 10,726 9,744 20,470 100% % change 2011-2016 -1.93% LABOUR FORCE Employment classification Labour force Full-time employed 6,206 61.08% Part-time employed 2,844 27.99% Not stated employed 692 6.81% Unemployed 419 4.12% labour force 10,161 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 107 1.54% $7,750 $20,999 335 4.82% $21,000 $41,999 1,341 19.29% $42,000 $77,999 1,558 22.41% $78,000 $103,999 802 11.53% $104,000 $129,999 668 9.61% $130,000 $155,999 462 6.64% $160,000 $181,999 229 3.29% $182,000 $207,999 197 2.83% $208,000+ 333 4.79% Not stated 921 13.25% households 6,953 100% FAMILY STRUCTURE Type of family families Couple families Children 2,042 42.03% Couple families No children 2,174 44.74% Single parents 606 12.47% Other families 37 0.76% families 4,859 100% OCCUPATION Employment classification Occupations Managers/Professionals 3,459 35.66% Technicians & trade workers/ Community & personal service workers 2,083 21.47% Clerical & administrative workers 990 10.21% Sales workers 699 7.21% Machinery operators & drivers/labourers 2,316 23.87% Not stated 154 1.59% 9,701 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,487 26.09% Mining 577 6.05% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 935 9.81% 1,547 16.23% 710 7.45% 363 3.81% Professional scientific & technical services 221 2.32% Public administration & safety 425 4.46% Education & training/health care & social assistance 1,497 15.71% Arts & recreation services 50 0.52% Other services 357 3.75% Not stated 362 3.8% 9,531 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 87,015 Alcoholic beverages 11,296 Clothing & footwear 15,276 Household furnishings & equipment 22,133 Furniture & floor covering 7,554 Household appliances 5,763 Household services & operation 15,650 Medical care & health expenses 35,122 Motor vehicle purchase 11,098 Motor vehicle running costs 50,511 Recreation 64,848 Recreational & educational equipment 15,257 Holidays 28,892 Personal care 10,706 27

ESPERANCE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 881 892 1,773 8.66% Secondary 645 597 1,242 6.07% TAFE 88 121 209 1.02% University 34 119 153 0.75% 1,648 1,729 3,377 16.5% DWELLING TENURE TYPE Tenure type dwellings Fully owned 2,659 38.28% Mortgaged 1,794 25.83% Private rental 1,761 25.35% Housing authority/not stated 674 9.7% Other tenure type 58 0.84% dwellings 6,946 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,664 8.13% Certificate 4,619 22.56% 6,283 30.69% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 213 12.88% $450 $799 per month 86 5.2% $800 $999 per month 106 6.41% $1,000 $1,799 per month 557 33.68% $1,800 $2,399 per month 334 20.19% $2,400 $2,999 per month 127 7.68% $3,000 $3,999 per month 91 5.5% $4,000+ per month 44 2.66% Not stated 96 5.8% mortgaged dwellings 1,654 100% MOTOR VEHICLES Number of cars % No vehicles 315 4.5% 1 vehicle 1,827 26.1% 2+ vehicles 4,492 64.16% Not stated 367 5.24% 7,001 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 4,602,259 Cereal crops Wheat for grain Production (t) 1,437,665 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 937,671 Cereal crops Sorghum for grain Production (t) 306 Cereal crops for grain Production (t) 2,429,632 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 1,415,132 Livestock Dairy cattle (no.) 863 Livestock Meat cattle (no.) 115,398 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5,539 78.46% Internet not accessed from dwelling 1,276 18.07% Not stated 245 3.47% 7,060 100% BIRTHPLACE BY REGION Region Male Female 0 0 Oceania incl. Australia 8,486 7,652 16,138 79.63% Europe 460 453 913 4.51% Africa & Middle East 111 128 239 1.18% Asia 46 91 137 0.68% Americas 10 9 19 0.09% Other 1,513 1,306 2,819 13.91% 10,626 9,639 20,265 100% 28 Commercial Radio Profiles

GERALDTON SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6BAY 6GGG Frequency 98.1 MHz 96.5 MHz Network Redwave Media Redwave Media Address 72 Chapman Rd, Geraldton, WA 6530 72 Chapman Rd, Geraldton, WA 6530 Phone 08 9921 2244 08 9921 2244 Fax 08 9921 7700 08 9921 7700 Email admin@redfm.com.au admin@redfm.com.au Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music, Sports & Shows Music, Sports & Shows Demographic Profile of Station Audience 30-54 18-39 29

GERALDTON Geraldton is situated on the coast approximately 420 kilometres north of Perth. The area is believed to be the site of the first European landing in Australia when the Batavia ran aground on the Abrolhos Islands. Being on the coast, Geraldton has a large fishing fleet, most of which is dedicated to cray fishing. In comparison to the 2011 census, the within the radio licence area of Geraldton has increased by 3.87% to 44,950. 50% of Geraldton s is aged under 40. The birthplace for 81% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 8,564 people (19%) were attending an educational institution in 2016, with 48% of these in infants or primary, 36% attending a secondary educational institution, 10% attending TAFE and 7% attending university or another tertiary institution. 14,885 people (33%) already have a tertiary qualification; 24% of these have a degree and 76% have a certificate, diploma or another tertiary qualification. Of the total dwellings in Geraldton (15,954), 32% are owned outright and 35% are mortgaged. Private rental properties represent 24% of total dwellings. 20% of the total households in Geraldton have a household income range between $21,000 $41,999pa, 20% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. AGRICULTURE Western Australia is one of the biggest producers of grain in the world. In the Geraldton radio licence area, over 259 thousand tonnes of wheat for grain and over 269 thousand tonnes of cereal crops for grain were produced. The mid-west also produces significant quantities of wool, sheep for meat, cattle, goats and farmed aquaculture products. The farms in the region support over 116 thousand sheep and lambs. MINING Mining and mineral production continues to dominate the region s economy. The LNG, iron ore, gold and lithium industries will continue to be the major drivers of growth in the State s economy. Geraldton is considered the Mining Hub of the Mid West, and is home to Karara Mining, the largest mining operation and the first magnetite mine in the Mid West. EMPLOYMENT The majority (56%) of the labour force of 21,156 is employed full time. The cray fishing industry is a significant employer for both boat crews and in seafood processing. Agriculture, Forestry and Fishing account for over 6% of employment in the region. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 30 Commercial Radio Profiles

GERALDTON AGE COHORTS Age Male Female 10+ years 19,217 19,577 38,794 86.3% 0-9 years 3,053 3,103 6,156 13.7% 10-17 years 2,478 2,547 5,025 11.18% 18-24 years 1,735 1,647 3,382 7.52% 25-39 years 3,861 4,054 7,915 17.61% 40-54 years 4,754 4,921 9,675 21.52% 55-64 years 2,927 2,929 5,856 13.03% 65-74 years 2,086 2,074 4,160 9.25% 75+ years 1,376 1,405 2,781 6.19% 2011 21,645 21,630 43,275 2016 22,270 22,680 44,950 100% % change 2011-2016 3.87% LABOUR FORCE Employment classification Labour force Full-time employed 11,742 55.5% Part-time employed 6,301 29.78% Not stated employed 1,297 6.13% Unemployed 1,816 8.58% labour force 21,156 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 345 2.18% $7,750 $20,999 926 5.84% $21,000 $41,999 3,096 19.53% $42,000 $77,999 3,227 20.35% $78,000 $103,999 1,736 10.95% $104,000 $129,999 1,581 9.97% $130,000 $155,999 903 5.7% $160,000 $181,999 622 3.92% $182,000 $207,999 446 2.81% $208,000+ 706 4.45% Not stated 2,266 14.29% households 15,854 100% FAMILY STRUCTURE Type of family families Couple families Children 4,702 39.79% Couple families No children 4,997 42.29% Single parents 1,966 16.64% Other families 151 1.28% families 11,816 100% OCCUPATION Employment classification Occupations Managers/Professionals 5,416 28.01% Technicians & trade workers/ Community & personal service workers 5,387 27.86% Clerical & administrative workers 2,367 12.24% Sales workers 1,783 9.22% Machinery operators & drivers/labourers 4,047 20.93% Not stated 335 1.73% 19,335 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 1,297 6.81% Mining 1,040 5.46% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 2,611 13.71% 3,746 19.67% 1,357 7.12% 1,048 5.5% Professional scientific & technical services 731 3.84% Public administration & safety 1,241 6.52% Education & training/health care & social assistance 4,168 21.88% Arts & recreation services 153 0.8% Other services 813 4.27% Not stated 842 4.42% 19,047 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 199,075 Alcoholic beverages 25,852 Clothing & footwear 34,944 Household furnishings & equipment 50,689 Furniture & floor covering 17,271 Household appliances 13,253 Household services & operation 35,884 Medical care & health expenses 80,542 Motor vehicle purchase 25,181 Motor vehicle running costs 115,714 Recreation 148,738 Recreational & educational equipment 34,928 Holidays 66,291 Personal care 24,535 31

GERALDTON TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 2,025 2,052 4,077 9.07% Secondary 1,521 1,553 3,074 6.84% TAFE 297 541 838 1.86% University 117 458 575 1.28% 3,960 4,604 8,564 19.05% DWELLING TENURE TYPE Tenure type dwellings Fully owned 5,183 32.49% Mortgaged 5,527 34.64% Private rental 3,809 23.87% Housing authority/not stated 1,348 8.45% Other tenure type 87 0.55% dwellings 15,954 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 3,593 7.99% Certificate 11,292 25.12% 14,885 33.11% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 310 5.87% $450 $799 per month 296 5.61% $800 $999 per month 299 5.67% $1,000 $1,799 per month 1,810 34.3% $1,800 $2,399 per month 1,243 23.56% $2,400 $2,999 per month 587 11.12% $3,000 $3,999 per month 380 7.2% $4,000+ per month 174 3.3% Not stated 178 3.37% mortgaged dwellings 5,277 100% MOTOR VEHICLES Number of cars % No vehicles 784 4.85% 1 vehicle 4,839 29.93% 2+ vehicles 9,938 61.47% Not stated 606 3.75% 16,167 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 758,357 Cereal crops Wheat for grain Production (t) 259,396 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 9,100 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 269,667 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 262 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 14 Livestock Sheep & lambs (no.) 116,537 Livestock Dairy cattle (no.) 63 Livestock Meat cattle (no.) 6,247 INTERNET USAGE Connection dwellings Internet accessed from dwelling 12,743 79.11% Internet not accessed from dwelling 2,910 18.07% Not stated 454 2.82% 16,107 100% BIRTHPLACE BY REGION Region Male Female 0 48 Oceania incl. Australia 17,750 17,617 35,367 80.52% Europe 1,188 1,329 2,517 5.73% Africa & Middle East 302 319 621 1.41% Asia 347 597 944 2.15% Americas 21 41 62 0.14% Other 2294 2,118 4,412 10.04% 21,902 22,021 43,923 100% 32 Commercial Radio Profiles

KALGOORLIE HIT97.9 TRIPLE M 981AM Station Name Hit97.9 Triple M 981AM Call Sign 6KAR 6KG Frequency 97.9 MHz 981 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 10067, Kalgoorlie, WA 6430 PO Box 10067, Kalgoorlie, WA 6430 Phone 08 9021 2666 08 9021 2666 Fax 08 9091 2209 08 9091 2209 Email kalgoorliereception@sca.com.au wa@triplem.com.au Web Address hit.com.au/kalgoorlie triplem.com.au/goldfields Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 33

KALGOORLIE Kalgoorlie is a mining town located 600 kilometres east of Perth and 400 kilometres inland from the south coast on the Trans Australian Railway in the dry Eastern Goldfields region of Western Australia. Although Kalgoorlie s fortune is largely dependent on the price of gold, nickel mining is also big business in the region as are the huge pastoral properties that stretch out into the Nullarbor Plain. As the regional centre for the Eastern Goldfields, it services Kambalda, Coolgardie, Norseman, Menzies, Leonora, Laverton and the many mine sites and isolated mining camps in the region. In comparison to the 2011 census, the of the radio licence area of Kalgoorlie has decreased by 6.16% to 34,685. Like many mining towns Kalgoorlie has a young, with over two thirds of the aged less than 40 years. The birthplace for over 76% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 6,634 people (19%) were attending an educational institution in 2016, with 50% of these in infants or primary, 31% attending a secondary educational institution, 9% attending university or another tertiary institution and 10% attending TAFE. 11,426 people (33%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. Of the total dwellings (11,436) in Kalgoorlie, 19% are owned outright and 41% are mortgaged. Private rental properties represent 31% of total dwellings.11% of the total households in Kalgoorlie have a household income range between $21,000 $41,999pa, 15% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE The major focus in Kalgoorlie is mining, its associated support industries and the pastoral industry. It is a bustling, vibrant city, a centre of exploration and mining, and home to professionals, well paid miners and contractors. There are a number of large pastoral properties around Kalgoorlie that produce wool. The stations in the area support over 5 thousand sheep and lambs and over 6 thousand beef cattle. EMPLOYMENT The majority (67%) of the labour force of 18,115 is employed full time. Over 27% of the workforce is employed in the mining industry. In addition to gold, nickel mining is also important in the region, with the Kalgoorlie nickel smelter processing ore from around the area. The main industries of employment are: Mining; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Education and Training/Health Care and Social Assistance. 34 Commercial Radio Profiles

KALGOORLIE AGE COHORTS Age Male Female 10+ years 15,433 13,670 29,103 83.91% 0-9 years 2,825 2,757 5,582 16.09% 10-17 years 1,753 1,756 3,509 10.12% 18-24 years 1,556 1,414 2,970 8.56% 25-39 years 4,503 4,229 8,732 25.18% 40-54 years 4,199 3,520 7,719 22.25% 55-64 years 2,112 1,671 3,783 10.91% 65-74 years 1,010 687 1,697 4.89% 75+ years 300 393 693 2.00% 2011 19,616 17,347 36,963 2016 18,258 16,427 34,685 100% % change 2011-2016 -6.16% LABOUR FORCE Employment classification Labour force Full-time employed 12,164 67.15% Part-time employed 3,755 20.73% Not stated employed 1,074 5.93% Unemployed 1,122 6.19% labour force 18,115 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 155 1.36% $7,750 $20,999 423 3.72% $21,000 $41,999 1,179 10.36% $42,000 $77,999 1,683 14.78% $78,000 $103,999 1,408 12.37% $104,000 $129,999 1,635 14.36% $130,000 $155,999 931 8.18% $160,000 $181,999 776 6.82% $182,000 $207,999 771 6.77% $208,000+ 1,052 9.24% Not stated 1,372 12.05% households 11,385 100% FAMILY STRUCTURE Type of family families Couple families Children 4,055 49.31% Couple families No children 2,915 35.45% Single parents 1,159 14.09% Other families 95 1.16% families 8,224 100% OCCUPATION Employment classification Occupations Managers/Professionals 3,804 22.4% Technicians & trade workers/ Community & personal service workers 5,168 30.43% Clerical & administrative workers 1,766 10.4% Sales workers 1,251 7.37% Machinery operators & drivers/labourers 4,675 27.53% Not stated 320 1.88% 16,984 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 129 0.76% Mining 4,682 27.67% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1,959 11.58% 2,743 16.21% 1,001 5.92% 832 4.92% Professional scientific & technical services 445 2.63% Public administration & safety 1,000 5.91% Education & training/health care & social assistance 2,542 15.02% Arts & recreation services 143 0.85% Other services 805 4.76% Not stated 641 3.79% 16,922 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 142,688 Alcoholic beverages 18,529 Clothing & footwear 25,046 Household furnishings & equipment 36,331 Furniture & floor covering 12,379 Household appliances 9,499 Household services & operation 25,720 Medical care & health expenses 57,729 Motor vehicle purchase 18,048 Motor vehicle running costs 82,938 Recreation 106,609 Recreational & educational equipment 25,034 Holidays 47,514 Personal care 17,585 35

KALGOORLIE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,633 1,656 3,289 9.48% Secondary 1,012 1,022 2,034 5.86% TAFE 229 457 686 1.98% University 294 331 625 1.8% 3,168 3,466 6,634 19.13% DWELLING TENURE TYPE Tenure type dwellings Fully owned 2,119 18.53% Mortgaged 4,670 40.84% Private rental 3,582 31.32% Housing authority/not stated 1,056 9.23% Other tenure type 9 0.08% dwellings 11,436 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 3,078 8.87% Certificate 8,348 24.07% 11,426 32.94% MORTGAGE PAYMENTS Monthly mortgage payment $0 $449 per month 139 3.1% Mortgaged dwellings $450 $799 per month 198 4.41% $800 $999 per month 221 4.92% $1,000 $1,799 per month 1,698 37.82% $1,800 $2,399 per month 1,157 25.77% $2,400 $2,999 per month 490 10.91% $3,000 $3,999 per month 318 7.08% $4,000+ per month 104 2.32% Not stated 165 3.67% mortgaged dwellings 4,490 100% MOTOR VEHICLES Number of cars % No vehicles 515 4.49% 1 vehicle 3,534 30.81% 2+ vehicles 6,952 60.6% Not stated 471 4.11% 11,472 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,094,707 Cereal crops Wheat for grain Production (t) 2,841 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 2,193 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 5,121 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 5,759 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 6,323 INTERNET USAGE Connection dwellings Internet accessed from dwelling 9,398 81.14% Internet not accessed from dwelling 1,860 16.06% Not stated 324 2.8% 11,582 100% BIRTHPLACE BY REGION Region Male Female 0 0 Oceania incl. Australia 13,660 12,354 26,014 76.04% Europe 621 550 1,171 3.42% Africa & Middle East 486 476 962 2.81% Asia 714 810 1,524 4.45% Americas 10 38 48 0.14% Other 2,474 2,017 4,491 13.13% 17,965 16,245 34,210 100% 36 Commercial Radio Profiles

KARRATHA SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6KA 6RED Frequency 102.5 MHz 106.5 MHz Network Redwave Media Redwave Media Address PO Box 153, Perth, WA 6840 PO Box D162, Perth, WA 6840 Phone 08 9144 4333 08 9144 4333 Fax 08 9144 2944 08 9144 2944 Email karratha@spiritradio.com.au karratha@spiritradio.com.au Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music: 60s, 70s, 80s Top 40 Demographic Profile of Station Audience 30-54 18-39 37

KARRATHA Karratha is located 1,500 kilometres north of Perth on the North West Coastal Highway. Karratha is a modern and well serviced town situated right in the heart of The Central Pilbara Coast and has some of the world s richest mineral deposits and most spectacular scenery in Karijini National Park. In comparison to the 2011 census, the within the radio licence area of Karratha has decreased by 10.65% to 25,125. The birthplace for 71% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 4,190 people (17%) were attending an educational institution in 2016; 54% of these in infants or primary, 29% attending a secondary educational institution, 9% attending TAFE and 7% attending university or another tertiary institution. 9,998 people (40%) already have a tertiary qualification; of these, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification. Of the total dwellings (6,263) in Karratha, 6% are owned outright and 15% are mortgaged. Private rental properties represent nearly 65% of total dwellings. Given the high wages of many of the miners in the area, Karratha is a very prosperous city; only 4% of households have a household income between $21,000 $41,999pa, 10% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. 39% of households have a household income over $160,000pa. MINING WA s West Pilbara Coast and its thriving hub Karratha are home to large mining and industry complexes producing salt, iron ore, copper, fertilizers and natural gas. It is often referred to as the engine room of the nation. AGRICULTURE The farms in the region support over 5 thousand sheep and lambs and over 25 thousand beef cattle. The area also produced 708 thousand tonnes of barley for grain. EMPLOYMENT Nearly 73% of the labour force (14,101) is employed full time. The main industries of employment are: Mining; Manufacturing/Electricity Gas Water and Waste Services/Construction; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Karratha provides accommodation and services for the employees of Hamersley Iron, Robe River Associates, the Dampier Salt Company and the workers on the North West Shelf Gas and Petroleum project. 38 Commercial Radio Profiles

KARRATHA AGE COHORTS Age Male Female 10+ years 12,995 8,177 21,172 84.27% 0-9 years 2,098 1,855 3,953 15.73% 10-17 years 1,125 1,006 2,131 8.48% 18-24 years 1,025 752 1,777 7.07% 25-39 years 5,104 3,176 8,280 32.96% 40-54 years 4,085 2,338 6,423 25.56% 55-64 years 1,366 723 2089 8.31% 65-74 years 268 160 428 1.7% 75+ years 22 22 44 0.18% 2011 17,922 10,199 28,121 2016 15,093 10,032 25,125 100% % change 2011-2016 -10.65% LABOUR FORCE Employment classification Labour force Full-time employed 10,291 72.98% Part-time employed 2,223 15.76% Not stated employed 906 6.43% Unemployed 681 4.83% labour force 14,101 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 27 0.44% $7,750 $20,999 87 1.41% $21,000 $41,999 244 3.95% $42,000 $77,999 615 9.96% $78,000 $103,999 611 9.9% $104,000 $129,999 946 15.32% $130,000 $155,999 514 8.33% $160,000 $181,999 444 7.19% $182,000 $207,999 700 11.34% $208,000+ 1,268 20.54% Not stated 717 11.62% households 6,173 100% FAMILY STRUCTURE Type of family families Couple families Children 2,677 54.91% Couple families No children 1,631 33.46% Single parents 519 10.65% Other families 48 0.98% families 4,875 100% OCCUPATION Employment classification Occupations Managers/Professionals 3,031 22.53% Technicians & trade workers/ Community & personal service workers 4,647 34.54% Clerical & administrative workers 1,390 10.33% Sales workers 621 4.62% Machinery operators & drivers/labourers 3,500 26.02% Not stated 264 1.96% 13,453 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 74 0.56% Mining 3,104 23.29% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 2,841 21.32% 1,556 11.68% 823 6.18% 828 6.21% Professional scientific & technical services 812 6.09% Public administration & safety 712 5.34% Education & training/health care & social assistance 1,394 10.46% Arts & recreation services 60 0.45% Other services 388 2.91% Not stated 735 5.52% 13,327 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 77,699 Alcoholic beverages 10,090 Clothing & footwear 13,639 Household furnishings & equipment 19,784 Furniture & floor covering 6,741 Household appliances 5,172 Household services & operation 14,005 Medical care & health expenses 31,436 Motor vehicle purchase 9,828 Motor vehicle running costs 45,163 Recreation 58,053 Recreational & educational equipment 13,632 Holidays 25,873 Personal care 9,576 39

KARRATHA TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,210 1,058 2,268 9.03% Secondary 681 552 1,233 4.91% TAFE 174 208 382 1.52% University 103 204 307 1.22% 2,168 2,022 4,190 16.68% DWELLING TENURE TYPE Tenure type dwellings Fully owned 405 6.47% Mortgaged 925 14.77% Private rental 4,055 64.75% Housing authority/not stated 842 13.44% Other tenure type 36 0.57% dwellings 6,263 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2,614 10.4% Certificate 7,384 29.39% 9,998 39.79% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 22 2.83% $450 $799 per month 6 0.77% $800 $999 per month 12 1.54% $1,000 $1,799 per month 109 14.01% $1,800 $2,399 per month 176 22.62% $2,400 $2,999 per month 101 12.98% $3,000 $3,999 per month 165 21.21% $4,000+ per month 180 23.14% Not stated 7 0.9% mortgaged dwellings 778 100% MOTOR VEHICLES Number of cars % No vehicles 256 4.04% 1 vehicle 1,564 24.68% 2+ vehicles 4,244 66.98% Not stated 272 4.29% 6,336 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 632,210 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 708 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 708 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 5,469 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 25,463 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5,442 86.01% Internet not accessed from dwelling 714 11.28% Not stated 171 2.7% 6,327 100% BIRTHPLACE BY REGION Region Male Female 0 0 Oceania incl. Australia 10,227 7366 17,593 70.83% Europe 857 372 1,229 4.95% Africa & Middle East 272 174 446 1.8% Asia 866 606 1,472 5.93% Americas 56 30 86 0.35% Other 2,712 1,302 4,014 16.16% 14,990 9,850 24,840 100% 40 Commercial Radio Profiles

KATANNING HIT94.9 TRIPLE M GREAT SOUTHERN Station Name Hit94.9 Triple M Great Southern Call Sign 6KAN 6WB Frequency 94.9 MHz 1071 khz Network Southern Cross Austereo Southern Cross Austereo Address 125 Fitzgerald Street, Northam, WA 6401 6/121 Clive St, Katanning, WA 6317 Phone 08 9622 2777 08 9622 2777 Fax - - Email narrogin.reception@sca.com.au wa@triplem.com.au Web Address hit.com.au/wheatbelt triplem.com.au/greatsouthern Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 41

KATANNING Katanning is situated on the Great Southern Highway, 295 kilometres southeast of Perth. The majestic Stirling Ranges and associated National Park, known for its rugged terrain and fabulous wildflowers, are located just 80 kilometres south of the town. Katanning is a thriving agricultural township in the heart of the Great Southern region. Buyers from around Australia are attracted to the area for the large sheep stock sales. In comparison to the 2011 census, the within the radio licence area of Katanning has decreased by 0.93% to 20,422. The birthplace for 79% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 3,028 people (15%) were attending an educational institution in 2016, with 63% of these in infants or primary, 27% attending a secondary educational institution, 6% attending TAFE and 3% attending university or another tertiary institution. 6,017 people already have a tertiary qualification; 28% have a degree and 72% have a certificate, diploma or another tertiary qualification. Stability within the property market is reflected in the ownership of homes. Of the total dwellings (7,346) in Katanning, 44% are owned outright and 26% are mortgaged. Private rental properties represent 21% of total dwellings. 21% of the total households in Katanning have a household income range between $21,000 $41,999pa, 25% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE Katanning is an important manufacturing centre and home to large agricultural machinery manufacturers and an abattoir. This thriving agricultural township in the heart of the Great Southern region hosts large stock sales, especially sheep. Wheat and wool dominate the farming around Katanning. The farms in the region support over 3.7 million sheep and lambs. The countryside around Katanning is renowned for its high quality grain. Over 777 thousand tonnes of wheat for grain, 588 thousand tonnes of barley for grain and 1.5 million tonnes of cereals for grain were produced. The state s leading cattle studs are located around Katanning. There are over 33 thousand beef cattle in the area. EMPLOYMENT The majority (63%) of the labour force of 10,191 is employed full time. Katanning is an important manufacturing centre with some of the state s largest agricultural machinery manufacturers based in the district. There are also brickworks, stock feed manufacturers, bulk grain silo manufacturers, superphosphate works and an abattoir which provide employment in the area. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 42 Commercial Radio Profiles

KATANNING AGE COHORTS Age Male Female 10+ years 9,103 8,254 17,357 84.99% 0-9 years 1,556 1,509 3,065 15.01% 10-17 years 796 732 1,528 7.48% 18-24 years 608 469 1,077 5.27% 25-39 years 1,798 1,815 3,613 17.69% 40-54 years 2,275 2,048 4,323 21.17% 55-64 years 1,772 1,520 3,292 16.12% 65-74 years 1,237 1,058 2,295 11.24% 75+ years 617 612 1,229 6.02% 2011 10,693 9,920 20,613 2016 10,659 9,763 20,422 100% % change 2011-2016 -0.93% LABOUR FORCE Employment classification Labour force Full-time employed 6,369 62.5% Part-time employed 2,755 27.03% Not stated employed 668 6.55% Unemployed 399 3.92% labour force 10,191 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 121 1.65% $7,750 $20,999 348 4.74% $21,000 $41,999 1,509 20.54% $42,000 $77,999 1,868 25.42% $78,000 $103,999 847 11.53% $104,000 $129,999 690 9.39% $130,000 $155,999 371 5.05% $160,000 $181,999 212 2.89% $182,000 $207,999 168 2.29% $208,000+ 313 4.26% Not stated 901 12.26% households 7,348 100% FAMILY STRUCTURE Type of family families Couple families Children 2,092 39.47% Couple families No children 2,633 49.68% Single parents 538 10.15% Other families 37 0.7% families 5,300 100% OCCUPATION Employment classification Occupations Managers/Professionals 4,472 45.58% Technicians & trade workers/ Community & personal service workers 1,697 17.3% Clerical & administrative workers 829 8.45% Sales workers 487 4.96% Machinery operators & drivers/labourers 2,190 22.32% Not stated 137 1.4% 9,812 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 4,138 42.83% Mining 141 1.46% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 821 8.5% 1,217 12.6% 377 3.9% 228 2.36% Professional scientific & technical services 215 2.23% Public administration & safety 507 5.25% Education & training/health care & social assistance 1,363 14.11% Arts & recreation services 26 0.27% Other services 269 2.78% Not stated 360 3.73% 9,662 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 91,670 Alcoholic beverages 11,904 Clothing & footwear 16,091 Household furnishings & equipment 23,341 Furniture & floor covering 7,953 Household appliances 6,102 Household services & operation 16,524 Medical care & health expenses 37,088 Motor vehicle purchase 11,595 Motor vehicle running costs 53,284 Recreation 68,490 Recreational & educational equipment 16,083 Holidays 30,525 Personal care 11,297 43

KATANNING TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 956 945 1,901 9.31% Secondary 424 408 832 4.07% TAFE 62 131 193 0.95% University 18 84 102 0.5% 1,460 1,568 3,028 14.83% DWELLING TENURE TYPE Tenure type dwellings Fully owned 3,196 43.51% Mortgaged 1,884 25.65% Private rental 1,475 20.08% Housing authority/not stated 685 9.32% Other tenure type 106 1.44% dwellings 7,346 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,702 8.33% Certificate 4,315 21.13% 6,017 29.46% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 366 21.37% $450 $799 per month 228 13.31% $800 $999 per month 154 8.99% $1,000 $1,799 per month 579 33.8% $1,800 $2,399 per month 164 9.57% $2,400 $2,999 per month 45 2.63% $3,000 $3,999 per month 45 2.63% $4,000+ per month 50 2.92% Not stated 82 4.79% mortgaged dwellings 1,713 100% MOTOR VEHICLES Number of cars % No vehicles 234 3.17% 1 vehicle 1,644 22.29% 2+ vehicles 5,173 70.12% Not stated 326 4.42% 7,377 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 2,275,218 Cereal crops Wheat for grain Production (t) 777,903 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 588,200 Cereal crops Sorghum for grain Production (t) 318 Cereal crops for grain Production (t) 1,536,908 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 1 Fruit & nuts Avocados Production (kg) 11,914 Fruit & nuts Apples Production (kg) 15,083 Fruit & nuts Nectarines Production (kg) 7,588 Fruit & nuts Peaches Production (kg) 3,535 Fruit & nuts Nuts trees (no.) 31,085 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 0 146,219 Fruit & nuts Grapes area (ha) 1,055 Livestock Sheep & lambs (no.) 3,712,535 Livestock Dairy cattle (no.) 578 Livestock Meat cattle (no.) 33,925 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5,723 76.5% Internet not accessed from dwelling 1,553 20.76% Not stated 205 2.74% 7,481 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 8,510 7,601 16,111 79.3% Europe 441 489 930 4.58% Africa & Middle East 117 66 183 0.9% Asia 244 247 491 2.42% Americas 10 15 25 0.12% Other 1,345 1,232 2,577 12.68% 10,667 9,650 20,317 100% 44 Commercial Radio Profiles

MANDURAH 97.3 COAST FM 91.7 THE WAVE Station Name 97.3 Coast FM 91.7 The Wave Call Sign 6CST 6MM Frequency 97.3 MHz 91.7 MHz Network West Coast Radio West Coast Radio Address PO Box 688, Mandurah, WA 6210 PO Box 688, Mandurah, WA 6210 Phone 08 9581 2666 08 9581 2666 Fax 08 9581 2786 08 9581 2786 Email frontdesk@coastlive.com.au frontdesk@917thewave.com.au Web Address coastlive.com.au 917thewave.com.au Description of Content/Format Music Music Demographic Profile of Station Audience 18-39 40-64 45

MANDURAH Mandurah is situated on the Western Australian coast midway between Perth and Bunbury. The region is better known as the Holiday Coast and covers the area from Rockingham to the north of Bunbury, attracting many visitors with the lure of warm summers and mild winters. The rural region incorporates Serpentine, Jarrahdale, Pinjarra, Waroona, North Dandalup, Harvey and Boddington. In comparison to the 2011 census, the within the radio licence area of Mandurah has increased by 15.99% to 119,707. The birthplace for 72% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 23,289 people (19%) were attending an educational institution in 2016, with 46% of these in infants or primary, 34% attending a secondary educational institution, 12% attending university or another tertiary institution and 8% attending TAFE. Of the 43,078 people (36%) who already have a tertiary qualification, 23% have a degree and 77% have a certificate, diploma or another tertiary qualification. Of the total dwellings (43,400) in Mandurah, 31% are owned outright and 40% are mortgaged. Private rental properties represent 23% of total dwellings. 22% of the total households in Mandurah have a household income range between $21,000 $41,999pa, 21% between $42,000 $77,999pa and 10% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE The southern area of the region also has a strong orchard zone with Harvey Fresh, the major supplier of fruit juices in Western Australia. Over 225 thousand kilograms of apples were produced within the region. The area holds nearly 14 thousand orchard fruit trees (including nuts). EMPLOYMENT The majority (53%) of the labour force of 53,437 is employed full time. The Holiday Coast is fast becoming an extension of Perth with most people living within an hour of the states capital. Along with Alcoa a major employer in the district tourism and a thriving retail sector provide long-term employment, which is a key to the region s stability. The main industries of employment are: Manufacturing/Electricity Gas Water and Waste Services/Construction; Education and Training/Health Care and Social Services; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 46 Commercial Radio Profiles

MANDURAH AGE COHORTS Age Male Female 10+ years 50,983 53,221 104,204 87.05% 0-9 years 7,872 7,631 15,503 12.95% 10-17 years 6,355 5,865 12,220 10.21% 18-24 years 4,672 4,506 9,178 7.67% 25-39 years 9,613 10,490 20,103 16.79% 40-54 years 11,846 12,308 24,154 20.18% 55-64 years 6,981 7,675 14,656 12.24% 65-74 years 6,782 6,965 13,747 11.48% 75+ years 4,734 5,412 10,146 8.48% 2011 51,256 51,947 103,203 2016 58,855 60,852 119,707 100% % change 2011-2016 15.99% LABOUR FORCE Employment classification Labour force Full-time employed 28,185 52.74% Part-time employed 16,597 31.06% Not stated employed 3,251 6.08% Unemployed 5,404 10.11% labour force 53,437 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 907 2.09% $7,750 $20,999 2,125 4.9% $21,000 $41,999 9,394 21.65% $42,000 $77,999 9,016 20.78% $78,000 $103,999 4,373 10.08% $104,000 $129,999 4,068 9.38% $130,000 $155,999 2,443 5.63% $160,000 $181,999 1,494 3.44% $182,000 $207,999 1,457 3.36% $208,000+ 2,354 5.43% Not stated 5,758 13.27% households 43,389 100% FAMILY STRUCTURE Type of family families Couple families Children 13,315 40.53% Couple families No children 14,287 43.49% Single parents 5,043 15.35% Other families 208 0.63% families 32,853 100% OCCUPATION Employment classification Occupations Managers/Professionals 11,295 23.55% Technicians & trade workers/ Community & personal service workers 15,235 31.77% Clerical & administrative workers 5,397 11.25% Sales workers 4,771 9.95% Machinery operators & drivers/labourers 10,427 21.74% Not stated 835 1.74% 47,960 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 885 1.86% Mining 4,498 9.46% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 9,990 21.01% 9,061 19.05% 1,995 4.19% 3,034 6.38% Professional scientific & technical services 1,725 3.63% Public administration & safety 2,571 5.41% Education & training/health care & social assistance 9,320 19.6% Arts & recreation services 687 1.44% Other services 1,730 3.64% Not stated 2,062 4.34% 47,558 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 544,961 Alcoholic beverages 67,587 Clothing & footwear 94,651 Household furnishings & equipment 134,685 Furniture & floor covering 44,495 Household appliances 37,287 Household services & operation 98,167 Medical care & health expenses 224,949 Motor vehicle purchase 65,035 Motor vehicle running costs 322,196 Recreation 394,682 Recreational & educational equipment 92,300 Holidays 175,840 Personal care 67,464 47

MANDURAH TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 5,372 5,238 10,610 8.86% Secondary 4,044 3,859 7,903 6.6% TAFE 843 1,122 1,965 1.64% University 904 1,907 2,811 2.35% 11,163 12,126 23,289 19.46% DWELLING TENURE TYPE Tenure type dwellings Fully owned 13,306 30.66% Mortgaged 17,171 39.56% Private rental 9,850 22.7% Housing authority/not stated 2,086 4.81% Other tenure type 987 2.27% dwellings 43,400 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 10,079 8.42% Certificate 32,999 27.57% 43,078 35.99% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 879 5.33% $450 $799 per month 611 3.77% $800 $999 per month 545 3.3% $1,000 $1,799 per month 4,975 30.15% $1,800 $2,399 per month 4,638 28.11% $2,400 $2,999 per month 2,093 12.68% $3,000 $3,999 per month 1,443 8.74% $4,000+ per month 672 4.07% Not stated 645 3.91% mortgaged dwellings 16,501 100% MOTOR VEHICLES Number of cars % No vehicles 1,532 3.51% 1 vehicle 14,793 33.87% 2+ vehicles 25,973 59.47% Not stated 1,378 3.16% 43,676 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 80,494 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 470 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 3,574 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 544 Fruit & nuts Avocados Production (kg) 168 Fruit & nuts Apples Production (kg) 225,730 Fruit & nuts Nectarines Production (kg) 25,772 Fruit & nuts Peaches Production (kg) 6,727 Fruit & nuts Nuts trees (no.) 559 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 15 0 13,921 Livestock Sheep & lambs (no.) 37,928 Livestock Dairy cattle (no.) 4,443 Livestock Meat cattle (no.) 53,891 INTERNET USAGE Connection dwellings Internet accessed from dwelling 36,501 83.51% Internet not accessed from dwelling 6,195 14.17% Not stated 1,015 2.32% 43,711 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 41,664 42,906 84,570 72% Europe 8,493 8,884 17,377 14.79% Africa & Middle East 1,080 1,043 2,123 1.81% Asia 915 1,516 2,431 2.07% Americas 223 178 401 0.34% Other 5,325 5,227 10,552 8.98% 57,700 59,754 117,454 100% 48 Commercial Radio Profiles

MERREDIN HIT105.1 TRIPLE M 1098AM Station Name Hit105.1 Triple M 1098AM Call Sign 6MER 6MD Frequency 105.1 MHz 1098 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 264, Merredin, WA 6415 PO Box 264, Merredin, WA 6415 Phone 08 9041 3333 08 9041 3333 Fax - - Email merredin.reception@sca.com.au merredin.reception@sca.com.au Web Address hit.com.au/wheatbelt triplem.com.au/centralwheatbelt Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 49

MERREDIN Merredin is located 300 kilometres inland, halfway between Perth and Kalgoorlie, in the heart of Western Australia s central Wheatbelt. Rolling plains that produce vast quantities of wheat surround the area. Merredin provides a range of services to the surrounding farming communities and residents of those towns, including telecommunications, rail and other transport and a growing support for mining in the eastern part of the area. In comparison to the 2011 census, the within the radio licence area of Merredin has decreased by 2.11% to 17,496. The birthplace for 82% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 2,621 people (15%) were attending an educational institution in 2016, with 59% of those were in infants or primary, 30% attending a secondary educational institution, 7% attending TAFE, and 4% attending university or another tertiary institution. Of 4,713 people (27%) who already have a tertiary qualification, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification. The stability of the area is reflected in the high level of home ownership. Of the total dwellings (6,438) in Merredin, 46% are owned outright and 22% are mortgaged. Private rental properties represent 22% of total dwellings. 21% of the total households in Merredin have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE Crops are the major agricultural produce in the region with many farmers also running a variety of stock. Over 1.4 million tonnes of wheat for grain and 1.9 million tonnes of cereal for grain were produced. The area also produces wool. The farms in the region support over 1.3 million sheep and lambs. In the eastern area of the region, mining has become a major industry and earner for the area. EMPLOYMENT The majority (64%) of the labour force of 8,560 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 50 Commercial Radio Profiles

MERREDIN AGE COHORTS Age Male Female 10+ years 8,143 7,005 15,148 86.58% 0-9 years 1,202 1,146 2,348 13.42% 10-17 years 767 603 1,370 7.83% 18-24 years 614 450 1,064 6.08% 25-39 years 1,543 1,420 2,963 16.94% 40-54 years 1,992 1,718 3,710 21.2% 55-64 years 1,476 1,216 2,692 15.39% 65-74 years 1,110 872 1,982 11.33% 75+ years 641 726 1,367 7.81% 2011 9,523 8,351 17,874 2016 9,345 8,151 17,496 100% % change 2011-2016 -2.11% LABOUR FORCE Employment classification Labour force Full-time employed 5,424 63.36% Part-time employed 2,193 25.62% Not stated employed 553 6.46% Unemployed 390 4.56% labour force 8,560 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 113 1.77% $7,750 $20,999 311 4.88% $21,000 $41,999 1,348 21.15% $42,000 $77,999 1,517 23.8% $78,000 $103,999 740 11.61% $104,000 $129,999 543 8.52% $130,000 $155,999 342 5.36% $160,000 $181,999 187 2.93% $182,000 $207,999 149 2.34% $208,000+ 306 4.8% Not stated 819 12.85% households 6,375 100% FAMILY STRUCTURE Type of family families Couple families Children 1,702 38.48% Couple families No children 2,199 49.72% Single parents 493 11.15% Other families 29 0.66% families 4,423 100% OCCUPATION Employment classification Occupations Managers/Professionals 3,419 42.1% Technicians & trade workers/ Community & personal service workers 1,660 20.44% Clerical & administrative workers 717 8.83% Sales workers 388 4.78% Machinery operators & drivers/labourers 1,825 22.47% Not stated 113 1.39% 8,122 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 2,814 35.07% Mining 379 4.72% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 709 8.84% 931 11.6% 501 6.24% 223 2.78% Professional scientific & technical services 121 1.51% Public administration & safety 530 6.61% Education & training/health care & social assistance 1,267 15.79% Arts & recreation services 35 0.44% Other services 195 2.43% Not stated 319 3.98% 8,024 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 80,180 Alcoholic beverages 10,412 Clothing & footwear 14,074 Household furnishings & equipment 20,415 Furniture & floor covering 6,956 Household appliances 5,337 Household services & operation 14,452 Medical care & health expenses 32,439 Motor vehicle purchase 10,142 Motor vehicle running costs 46,605 Recreation 59,906 Recreational & educational equipment 14,067 Holidays 26,699 Personal care 9,881 51

MERREDIN TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 798 744 1,542 8.81% Secondary 436 352 788 4.5% TAFE 69 106 175 1% University 22 94 116 0.66% 1,325 1,296 2,621 14.98% DWELLING TENURE TYPE Tenure type dwellings Fully owned 2,936 45.6% Mortgaged 1,419 22.04% Private rental 1,369 21.26% Housing authority/not stated 661 10.27% Other tenure type 53 0.82% dwellings 6,438 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1,236 7.06% Certificate 3,477 19.87% 4,713 26.94% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 308 23.58% $450 $799 per month 247 18.91% $800 $999 per month 162 12.4% $1,000 $1,799 per month 391 29.94% $1,800 $2,399 per month 86 6.58% $2,400 $2,999 per month 21 1.61% $3,000 $3,999 per month 24 1.84% $4,000+ per month 7 0.54% Not stated 60 4.59% mortgaged dwellings 1,306 100% MOTOR VEHICLES Number of cars % No vehicles 297 4.55% 1 vehicle 1,747 26.76% 2+ vehicles 4,181 64.05% Not stated 303 4.64% 6,528 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 2,562,541 Cereal crops Wheat for grain Production (t) 1,488,817 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 388,978 Cereal crops Sorghum for grain Production (t) 441 Cereal crops for grain Production (t) 1,925,994 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 154 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 232 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 3 0 242 Livestock Sheep & lambs (no.) 1,344,319 Livestock Dairy cattle (no.) 10 Livestock Meat cattle (no.) 10,873 INTERNET USAGE Connection dwellings Internet accessed from dwelling 4,871 75.71% Internet not accessed from dwelling 1,403 21.81% Not stated 160 2.49% 6,434 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 7,529 6,548 14,077 81.55% Europe 393 397 790 4.58% Africa & Middle East 45 41 86 0.5% Asia 234 127 361 2.09% Americas 0 6 6 0.03% Other 1,056 885 1,941 11.25% 9,257 8,004 17,261 100% 52 Commercial Radio Profiles

NARROGIN HIT100.5 TRIPLE M GREAT SOUTHERN Station Name Hit100.5 Triple M Great Southern Call Sign 6NAN 6NA Frequency 100.5 MHz 918 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 216, Narrogin, WA 6312 19 Fortune St, Narrogin, WA 6312 Phone 08 9881 4000 08 9881 4000 Fax - - Email narrogin.reception@sca.com.au narrogin.reception@sca.com.au Web Address hit.com.au/wheatbelt triplem.com.au/greatsouthern Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 53

NARROGIN Narrogin is the largest inland town in the Central South region of Western Australia. It is a thriving rural community just two hours from Perth, Albany, Bunbury and Mandurah. On the edge of the rich Central Southern Wheatbelt, Narrogin is in the heart of Western Australia s richest farming land. In comparison to the 2011 census, the within the radio licence area of Narrogin has decreased by 1.99% to 25,390. The birthplace for 80% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Narrogin has a wide choice of educational offerings including two State and one private primary schools, a senior high school, agricultural college, residential college and a TAFE campus. 3,798 people (15%) were attending an educational institution in 2016, comprised of 59% in infants or primary, 30% attending a secondary educational institution, 5% attending university or another tertiary institution and 6% attending TAFE. Of the 7,691 people (30%) who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. Narrogin has a high level of home ownership reflecting the stability of the region. Of the total dwellings (9,455), 45% are owned outright and 26% are mortgaged. Private rental properties represent 19% of total dwellings. 20% of the total households in Narrogin have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE There are over 37 thousand beef cattle and 3.3 million sheep and lambs in the Narrogin radio licence area. Over 688 thousand tonnes of wheat for grain and 539 thousand tonnes of barley for grain were produced. The region produced over 506 thousand kilograms of apples, 56 thousand kilograms of nectarines and 15 thousand kilograms of peaches. EMPLOYMENT The majority (60%) of the labour force of 12,341 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 54 Commercial Radio Profiles

NARROGIN AGE COHORTS Age Male Female 10+ years 11,341 10,572 21,913 86.31% 0-9 years 1,766 1,711 3,477 13.69% 10-17 years 1,123 964 2,087 8.22% 18-24 years 745 575 1,320 5.2% 25-39 years 2,058 2,085 4,143 16.32% 40-54 years 2,696 2,663 5,359 21.11% 55-64 years 2,177 2,006 4,183 16.47% 65-74 years 1,635 1,352 2,987 11.76% 75+ years 907 927 1,834 7.22% 2011 13,573 12,332 25,905 2016 13,107 12,283 25,390 100% % change 2011-2016 -1.99% LABOUR FORCE Employment classification Labour force Full-time employed 7,455 60.41% Part-time employed 3,421 27.72% Not stated employed 903 7.32% Unemployed 562 4.55% labour force 12,341 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 194 2.08% $7,750 $20,999 505 5.41% $21,000 $41,999 1,910 20.47% $42,000 $77,999 2,199 23.57% $78,000 $103,999 1,022 10.95% $104,000 $129,999 897 9.61% $130,000 $155,999 453 4.86% $160,000 $181,999 265 2.84% $182,000 $207,999 245 2.63% $208,000+ 428 4.59% Not stated 1,212 12.99% households 9,330 100% FAMILY STRUCTURE Type of family families Couple families Children 2,554 38.22% Couple families No children 3,348 50.1% Single parents 735 11% Other families 45 0.67% families 6,682 100% OCCUPATION Employment classification Occupations Managers/Professionals 4,984 42.51% Technicians & trade workers/ Community & personal service workers 2,429 20.72% Clerical & administrative workers 1,055 9% Sales workers 580 4.95% Machinery operators & drivers/labourers 2,506 21.37% Not stated 171 1.46% 11,725 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,990 34.55% Mining 692 5.99% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1,021 8.84% 1,374 11.9% 471 4.08% 330 2.86% Professional scientific & technical services 240 2.08% Public administration & safety 686 5.94% Education & training/health care & social assistance 1,893 16.39% Arts & recreation services 65 0.56% Other services 362 3.13% Not stated 425 3.68% 11,549 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 116,837 Alcoholic beverages 15,170 Clothing & footwear 20,508 Household furnishings & equipment 29,746 Furniture & floor covering 10,134 Household appliances 7,779 Household services & operation 21,060 Medical care & health expenses 47,273 Motor vehicle purchase 14,776 Motor vehicle running costs 67,916 Recreation 87,285 Recreational & educational equipment 20,497 Holidays 38,902 Personal care 14,399 55

NARROGIN TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,095 1,151 2,246 8.85% Secondary 593 554 1,147 4.52% TAFE 78 142 220 0.87% University 37 148 185 0.73% 1,803 1,995 3,798 14.96% DWELLING TENURE TYPE Tenure type dwellings Fully owned 4,220 44.63% Mortgaged 2,499 26.43% Private rental 1,798 19.02% Housing authority/not stated 821 8.68% Other tenure type 117 1.24% dwellings 9,455 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2,098 8.26% Certificate 5,593 22.03% 7,691 30.29% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 389 17.02% $450 $799 per month 292 12.78% $800 $999 per month 187 8.18% $1,000 $1,799 per month 784 34.31% $1,800 $2,399 per month 302 13.22% $2,400 $2,999 per month 95 4.16% $3,000 $3,999 per month 70 3.06% $4,000+ per month 51 2.23% Not stated 115 5.03% mortgaged dwellings 2,285 100% MOTOR VEHICLES Number of cars % No vehicles 343 3.63% 1 vehicle 2,407 25.45% 2+ vehicles 6,278 66.38% Not stated 430 4.55% 9,458 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 2,311,995 Cereal crops Wheat for grain Production (t) 688,027 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 539,111 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 1,513,464 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 4 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 506,809 Fruit & nuts Nectarines Production (kg) 56,561 Fruit & nuts Peaches Production (kg) 15,238 Fruit & nuts Nuts trees (no.) 88,025 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 37 0 236,658 Livestock Sheep & lambs (no.) 3,394,139 Livestock Dairy cattle (no.) 97 Livestock Meat cattle (no.) 37,167 INTERNET USAGE Connection dwellings Internet accessed from dwelling 7,206 75.85% Internet not accessed from dwelling 2,031 21.38% Not stated 263 2.77% 9,500 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 10,558 9,618 20,176 80.39% Europe 674 680 1,354 5.39% Africa & Middle East 76 92 168 0.67% Asia 124 145 269 1.07% Americas 3 12 15 0.06% Other 1,598 1,519 3,117 12.42% 13,033 12,066 25,099 100% 56 Commercial Radio Profiles

NORTHAM HIT96.5 TRIPLE M 864AM Station Name Hit96.5 Triple M 864AM Call Sign 6NAM 6AM Frequency 96.5 MHz 864 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 256, Northam, WA 6401 PO Box 256, Northam, WA 6401 Phone 08 9622 2777 08 9622 2777 Fax - - Email northam.reception@sca.com.au northam.reception@sca.com.au Web Address hit.com.au/wheatbelt triplem.com.au/avonvalley Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-39 40-59 57

NORTHAM Northam sits on the picturesque Avon River and is less than 100 kilometres to the east of Perth on the Great Eastern Highway. The town is the regional centre of the Avon Valley and is one of the earliest settlements in the Central Wheatbelt. Nearby is York, the oldest farming community in WA which boasts an excellent range of heritage buildings. In comparison to the 2011 census, the within the radio licence area of Northam has increased by 4.98% to 40,972. The birthplace for 76% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Northam has a Senior High School, C Y O Connor College of TAFE, Muresk Institute of Agriculture (a division of Curtin University), three primary schools and St Joseph s School. 6,275 people (15%) attended an educational institution in 2016, with 50% of these in infants or primary, 36% attending a secondary educational institution, 8% attending TAFE and 7% attending university or another tertiary institution. Of the 12,475 people (30%) who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification. Northam has a high level of home ownership reflecting the stability of the region. Of the total dwellings (14,076) in Northam, 41% are owned outright and 35% are mortgaged. Private rental properties represent 16% of total dwellings. 21% of the total households in Northam have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. AGRICULTURE Northam is the commercial hub for the area s rich farmlands. Farming communities outside Northam primarily produce wheat, barley, and cereal. Over 1 million tonnes of wheat for grain and 1.4 million tonnes of cereal for grain were produced. The region produced over 196 thousand kilograms of avocados. A range of stock is raised in the area, the most prevalent being sheep, pigs and goats. The properties in the region support nearly 1.2 million sheep and lambs. There are over 33 thousand beef cattle. EMPLOYMENT The majority (57%) of the labour force of 18,223 is employed full time. Business and manufacturing companies in the region cater to the different requirements of the farming sector. There are a number of local manufacturers of farm equipment, such as fibreglass tanks, steel farm sheds and grain bins, based in the area. Local industries include tourism, grain, sheep and cattle, abbatoirs, foundry, agricultural services, flour mill and quarrying. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; Manufacturing/Electricity Gas Water and Waste Services/Construction; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 58 Commercial Radio Profiles

NORTHAM AGE COHORTS Age Male Female 10+ years 19,661 16,590 36,251 88.48% 0-9 years 2,423 2,298 4,721 11.52% 10-17 years 1,933 1,727 3,660 8.93% 18-24 years 1,573 983 2,556 6.24% 25-39 years 4,025 2,946 6,971 17.01% 40-54 years 4,820 4,301 9,121 22.26% 55-64 years 3,346 3,090 6,436 15.71% 65-74 years 2,692 2,257 4,949 12.08% 75+ years 1,272 1,286 2,558 6.24% 2011 20,457 18,573 39,030 2016 22,084 18,888 40,972 100% % change 2011-2016 4.98% LABOUR FORCE Employment classification Labour force Full-time employed 10,439 57.28% Part-time employed 5,438 29.84% Not stated employed 1,176 6.45% Unemployed 1,170 6.42% labour force 18,223 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 325 2.32% $7,750 $20,999 744 5.31% $21,000 $41,999 3,005 21.44% $42,000 $77,999 3,027 21.6% $78,000 $103,999 1,553 11.08% $104,000 $129,999 1,252 8.93% $130,000 $155,999 774 5.52% $160,000 $181,999 439 3.13% $182,000 $207,999 375 2.68% $208,000+ 689 4.92% Not stated 1,834 13.08% households 14,017 100% FAMILY STRUCTURE Type of family families Couple families Children 4,004 38.57% Couple families No children 5,083 48.96% Single parents 1,240 11.94% Other families 55 0.53% families 10,382 100% OCCUPATION Employment classification Occupations Managers/Professionals 5,570 32.88% Technicians & trade workers/ Community & personal service workers 4,202 24.81% Clerical & administrative workers 2,009 11.86% Sales workers 1,108 6.54% Machinery operators & drivers/labourers 3,797 22.42% Not stated 252 1.49% 16,938 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 3,322 19.84% Mining 845 5.05% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 2,447 14.62% 2,375 14.19% 934 5.58% 841 5.02% Professional scientific & technical services 487 2.91% Public administration & safety 1,203 7.19% Education & training/health care & social assistance 2,761 16.49% Arts & recreation services 126 0.75% Other services 584 3.49% Not stated 815 4.87% 16,740 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 175,556 Alcoholic beverages 22,736 Clothing & footwear 30,796 Household furnishings & equipment 44,621 Furniture & floor covering 15,176 Household appliances 11,706 Household services & operation 31,643 Medical care & health expenses 71,113 Motor vehicle purchase 22,130 Motor vehicle running costs 102,148 Recreation 130,924 Recreational & educational equipment 30,737 Holidays 58,350 Personal care 21,642 59

NORTHAM TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,584 1,537 3,121 7.62% Secondary 1,161 1,071 2,232 5.45% TAFE 175 328 503 1.23% University 128 291 419 1.02% 3,048 3,227 6,275 15.32% DWELLING TENURE TYPE Tenure type dwellings Fully owned 5,733 40.73% Mortgaged 4,924 34.98% Private rental 2,247 15.96% Housing authority/not stated 1,036 7.36% Other tenure type 136 0.97% dwellings 14,076 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2,977 7.27% Certificate 9,498 23.18% 12,475 30.45% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 488 10.34% $450 $799 per month 371 7.86% $800 $999 per month 332 7.03% $1,000 $1,799 per month 1,465 31.03% $1,800 $2,399 per month 859 18.2% $2,400 $2,999 per month 413 8.75% $3,000 $3,999 per month 378 8.01% $4,000+ per month 172 3.64% Not stated 243 5.15% mortgaged dwellings 4,721 100% MOTOR VEHICLES Number of cars % No vehicles 396 2.8% 1 vehicle 3,540 25% 2+ vehicles 9,615 67.9% Not stated 609 4.3% 14,160 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,883,383 Cereal crops Wheat for grain Production (t) 1,090,137 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 335,629 Cereal crops Sorghum for grain Production (t) 540 Cereal crops for grain Production (t) 1,463,999 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 14 Fruit & nuts Avocados Production (kg) 196,410 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 385 Fruit & nuts Peaches Production (kg) 494 Fruit & nuts Nuts trees (no.) 2,201 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 191 10 305,469 Livestock Sheep & lambs (no.) 1,179,459 Livestock Dairy cattle (no.) 179 Livestock Meat cattle (no.) 33,918 INTERNET USAGE Connection dwellings Internet accessed from dwelling 11,234 79.11% Internet not accessed from dwelling 2,582 18.18% Not stated 384 2.7% 14,200 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 16,620 14,129 30,749 76.05% Europe 1,724 1,795 3,519 8.7% Africa & Middle East 276 142 418 1.03% Asia 537 321 858 2.12% Americas 31 31 62 0.15% Other 2,609 2,215 4,824 11.93% 21,797 18,633 40,430 100% 60 Commercial Radio Profiles

PERTH 96FM 6IX 6PR NOVA 93.7 HIT92.9 MIX 94.5 Station Name Call Sign Network Address Phone Web Address 96FM 6NOW Australian Radio Network PO Box 6072, East Perth, WA 6072 08 9323 9600 96fm.com.au 6IX 6IX Capital Radio Network PO Box 1133, Osborne Park DC, WA 6017 08 9445 0123 6ix.com.au 6PR 6PR Macquarie Media Limited Level 1, 169 Hay Street, East Perth, WA 6004 08 9220 1400 6pr.com.au Nova 93.7 6PER NOVA Entertainment PO Box 1937, Subiaco, WA 6008 08 9489 1937 nova937.com.au Hit92.9 6PPM Southern Cross Austereo PO Box 945, Subiaco, WA 6904 08 9382 0992 hit.com.au Mix 94.5 6MIX Southern Cross Austereo PO Box 945, Subiaco, WA 6904 08 9382 0945 mix.com.au 61

PERTH Perth, the capital of Western Australia, is a vibrant, modern and yet relaxed metropolitan city with many scenic stops along the Swan River and is rich in cultural hotspots. Kings Park botanical gardens border the city of Perth and the bustling seaport of Fremantle is accessible within 40 minutes by car from the city. In 2017 Perth was ranked as the 7th most liveable city in the world by The Economist and scored 100% in health care, education and infrastructure. The retail sector in Perth is strong with many high-end fashion boutiques and big brands on offer in the shopping district In comparison to the 2011 census, the of the radio licence area of Perth has increased by 11% to 1,837,804. The birthplace for 62% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. There is a wide choice of schools, colleges and universities in the city of Perth. 409,785 people (22%) were attending an educational institution in 2016, with 38% of these in infants or primary, 29% attending a secondary educational institution, 9% attending TAFE and 24% attending university or another tertiary institution. Of the 781,318 people (43%) who already have a tertiary qualification, 45% have a degree and 55% have a certificate, diploma or another tertiary qualification. Of the total dwellings (651,573) in the Perth radio licence area, 28% are owned outright and 43% are mortgaged. Private rental properties represent 23% of total dwellings. 15% of the total households in Perth have a household income range between $21,000 $41,999pa, 20% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. 37% have a household income over $104,000pa. The strong maturation of the mining sector has had significant impact on Perth s economy. The financial benefits are a direct result of fly-in-fly-out miners living in Perth and working in regional WA. The CBD has also prospered from the mining industry with several commercial buildings occupied by head-offices many mining organisations. AGRICULTURE The Perth radio licence area has a strong orchard zone and produced over 1.2 million kilograms of peaches, 2.2 million kilograms of nectarines and 5 million kilograms of apples. The area also produced over 47 thousand tonnes of cereal for grain. The farms in the region support over 57 thousand sheep and lambs, and over 15 thousand beef cattle. EMPLOYMENT The majority (57%) of the labour force of 963,273 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 62 Commercial Radio Profiles

PERTH AGE COHORTS Age Male Female 10+ years 787,840 807,529 1,595,369 86.81% 0-9 years 124,648 117,787 242,435 13.19% 10-17 years 89,710 85,038 174,748 9.51% 18-24 years 88,458 83,883 172,341 9.38% 25-39 years 214,792 214,489 429,281 23.36% 40-54 years 186,669 190,069 376,738 20.5% 55-64 years 97,939 103,568 201,507 10.96% 65-74 years 68,136 72,243 140,379 7.64% 75+ years 42,136 58,239 100,375 5.46% 2011 820,846 831,256 1,652,102 2016 912,488 925,316 1,837,804 100% % change 2011-2016 11.24% LABOUR FORCE Employment classification Labour force Full-time employed 545,886 56.67% Part-time employed 294,310 30.55% Not stated employed 45,711 4.75% Unemployed 77,366 8.03% labour force 963,273 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 12,635 1.94% $7,750 $20,999 25,389 3.91% $21,000 $41,999 94,680 14.56% $42,000 $77,999 127,847 19.67% $78,000 $103,999 75,640 11.63% $104,000 $129,999 74,928 11.53% $130,000 $155,999 46,707 7.18% $160,000 $181,999 31,674 4.87% $182,000 $207,999 30,815 4.74% $208,000+ 57,106 8.78% Not stated 72,692 11.18% households 650,113 100% FAMILY STRUCTURE Type of family families Couple families Children 229,443 46.81% Couple families No children 182,093 37.15% Single parents 70,682 14.42% Other families 7,932 1.62% families 490,150 100% OCCUPATION Employment classification Occupations Managers/Professionals 302,477 34.13% Technicians & trade workers/ Community & personal service workers 232,507 26.24% Clerical & administrative workers 121,554 13.72% Sales workers 80,488 9.08% Machinery operators & drivers/labourers 135,340 15.27% Not stated 13,767 1.55% 886,133 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 5,969 0.68% Mining 42,619 4.83% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 145,835 16.54% 167,116 18.95% 49,584 5.62% 68,617 7.78% Professional scientific & technical services 65,104 7.38% Public administration & safety 57,436 6.51% Education & training/health care & social assistance 187,826 21.3% Arts & recreation services 14,876 1.69% Other services 35,094 3.98% Not stated 41,692 4.73% 881,768 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 8,189,526 Alcoholic beverages 1,013,212 Clothing & footwear 1,421,611 Household furnishings & equipment 2,020,850 Furniture & floor covering 666,512 Household appliances 561,130 Household services & operation 1,475,190 Medical care & health expenses 3,383,937 Motor vehicle purchase 974,309 Motor vehicle running costs 4,846,099 Recreation 5,921,500 Recreational & educational equipment 1,384,492 Holidays 2,638,119 Personal care 1,014,070 63

PERTH TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 80,667 76,028 156,695 8.53% Secondary 61,127 58,957 120,084 6.53% TAFE 16,889 18,738 35,627 1.94% University 43,534 53,845 97,379 5.3% 202,217 207,568 409,785 22.3% DWELLING TENURE TYPE Tenure type dwellings Fully owned 183,173 28.11% Mortgaged 277,122 42.53% Private rental 152,140 23.35% Housing authority/not stated 33,913 5.2% Other tenure type 5,225 0.8% dwellings 651,573 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 353,038 19.21% Certificate 428,280 23.3% 781,318 42.51% MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 15,425 5.73% $450 $799 per month 9,138 3.39% $800 $999 per month 8,601 3.2% $1,000 $1,799 per month 68,742 25.54% $1,800 $2,399 per month 68,624 25.49% $2,400 $2,999 per month 39,221 14.57% $3,000 $3,999 per month 30,814 11.45% $4,000+ per month 19,503 7.25% Not stated 9,111 3.38% mortgaged dwellings 269,179 100% MOTOR VEHICLES Number of cars % No vehicles 31,743 4.84% 1 vehicle 209,823 31.99% 2+ vehicles 397,057 60.53% Not stated 17,358 2.65% 655,981 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 84,635 Cereal crops Wheat for grain Production (t) 42,110 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 4,595 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 47,431 Vegetables for human consumption Tomatoes production (t) 6,037 Vegetables for human consumption area (ha) 1,305 Fruit & nuts Avocados Production (kg) 865,488 Fruit & nuts Apples Production (kg) 5,029,203 Fruit & nuts Nectarines Production (kg) 2,204,744 Fruit & nuts Peaches Production (kg) 1,289,211 Fruit & nuts Nuts trees (no.) 16 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 400 513,370 Livestock Sheep & lambs (no.) 57,348 Livestock Dairy cattle (no.) 1,187 Livestock Meat cattle (no.) 15,722 INTERNET USAGE Connection dwellings Internet accessed from dwelling 570,020 86.91% Internet not accessed from dwelling 72,078 10.99% Not stated 13,742 2.1% 655,840 100% BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 554,854 557,390 1,112,244 62.18% Europe 117,451 116,130 233,581 13.06% Africa & Middle East 30,922 28,582 59,504 3.33% Asia 87,724 100,520 188,244 10.52% Americas 4,065 4,444 8,509 0.48% Other 93,594 93,009 186,603 10.43% 888,610 900,075 1,788,685 100% 64 Commercial Radio Profiles

PORT HEDLAND SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6NW 6AM Frequency 94.1 MHz 91.7 MHz Network Redwave Media Redwave Media Address GPO Box D162, Perth, WA 6840 GPO Box D162, Perth, WA 6840 Phone 08 9140 1999 08 9140 1999 Fax - - Email leanne.allen@pilbaramedia.com.au leanne.allen@pilbaramedia.com.au Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music: 60s, 70s, 80s Top 40 Demographic Profile of Station Audience 30-54 18-39 65

PORT HEDLAND Port Hedland is located over 1,600 kilometres north of Perth via the Great Northern Highway or 1,761 kilometres via the North West Coastal highway. Port Hedland is an important regional centre in the Pilbara Region of Western Australia. Port Hedland is an industrial centre that revolves around the mining and shipping of iron ore the port is one of the largest iron ore ports in Australia. The town is committed to the extraction, processing and exporting of iron ore. An iron ore crushing mill is located at Nelson Point. The satellite town of South Hedland (18 kilometres inland) was established due to a shortage of land above cyclonic storm surge levels adjacent to the original town site. Broome is one of the tourist hotspots for Western Australia with visitors coming from all over the country to see the famous Cable Beach and the magnificent sunsets, and to ride the camel trains. Broome is the western gateway to the natural landscapes of the Kimberley. In comparison to the 2011 census, the within the radio licence area of Port Hedland has increased by 1% to 31,164. Port Hedland has a very young ; 62% of the is aged under 40 years, and 30% are aged under 25 years. The birthplace for 72% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 5,278 people (17%) were attending an educational institution in 2016; half of these in infants or primary, 28% attending a secondary educational institution, 11% attending TAFE and 11% attending university or another tertiary institution. Of the 12,063 people (39%) who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification. Of the total dwellings (8,761) in the Port Hedland radio licence area, 12% are owned outright and 19% are mortgaged. Private rental properties represent 50% of total dwellings. With a large mining industry in the area, incomes in Port Hedland are generally higher than average. 13% of households have a household income range between $42,000 $77,999pa, 11% between $78,000 $103,999pa, 14% between $104,000 $129,999pa, and 37% over $130,000pa. AGRICULTURE Port Hedland is located in the arid northwest of Western Australia and is primarily a mining area the main industries are iron ore processing and export. As mining is the economic focus in the area, it does not support much farming; however the area does have some livestock production, with over 4 thousand beef cattle. EMPLOYMENT The majority (70%) of the labour force of 16,839 is employed full time. The main industries of employment are: Mining; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 66 Commercial Radio Profiles

PORT HEDLAND AGE COHORTS Age Male Female 10+ years 14,530 11,754 26,284 84.34% 0-9 years 2,496 2,384 4,880 15.66% 10-17 years 1,335 1,288 2,623 8.42% 18-24 years 1,078 1,027 2,105 6.75% 25-39 years 5,312 4,413 9,725 31.21% 40-54 years 4,126 3,023 7,149 22.94% 55-64 years 1,855 1,380 3,235 10.38% 65-74 years 657 498 1,155 3.71% 75+ years 167 125 292 0.94% 2011 17,480 13,360 30,840 2016 17,026 14,138 31,164 100% % change 2011-2016 1.05% LABOUR FORCE Employment classification Labour force Full-time employed 11,754 69.8% Part-time employed 3,114 18.49% Not stated employed 1,185 7.04% Unemployed 786 4.67% labour force 16,839 100% HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 135 1.55% $7,750 $20,999 318 3.65% $21,000 $41,999 613 7.03% $42,000 $77,999 1,130 12.96% $78,000 $103,999 989 11.34% $104,000 $129,999 1,183 13.57% $130,000 $155,999 713 8.18% $160,000 $181,999 603 6.92% $182,000 $207,999 706 8.1% $208,000+ 1,184 13.58% Not stated 1,145 13.13% households 8,719 100% FAMILY STRUCTURE Type of family families Couple families Children 2,946 45.92% Couple families No children 2,459 38.33% Single parents 927 14.45% Other families 83 1.29% families 6,415 100% OCCUPATION Employment classification Occupations Managers/Professionals 4,234 26.29% Technicians & trade workers/ Community & personal service workers 5,137 31.9% Clerical & administrative workers 1,856 11.53% Sales workers 971 6.03% Machinery operators & drivers/labourers 3,554 22.07% Not stated 352 2.19% 16,104 100% INDUSTRY Industry Workforce Agriculture, forestry & fishing 236 1.48% Mining 3,370 21.16% Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1,708 10.72% 2,496 15.67% 1,323 8.31% 961 6.03% Professional scientific & technical services 459 2.88% Public administration & safety 958 6.02% Education & training/health care & social assistance 2,965 18.62% Arts & recreation services 177 1.11% Other services 606 3.81% Not stated 667 4.19% 15,926 100% ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 110,379 Alcoholic beverages 14,334 Clothing & footwear 19,375 Household furnishings & equipment 28,105 Furniture & floor covering 9,576 Household appliances 7,348 Household services & operation 19,896 Medical care & health expenses 44,657 Motor vehicle purchase 13,961 Motor vehicle running costs 64,158 Recreation 82,469 Recreational & educational equipment 19,366 Holidays 36,755 Personal care 13,603 67

PORT HEDLAND TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,339 1,304 2,643 8.48% Secondary 737 738 1,475 4.73% TAFE 233 361 594 1.91% University 196 370 566 1.82% 2,505 2,773 5,278 16.94% DWELLING TENURE TYPE Tenure type dwellings Fully owned 1,063 12.13% Mortgaged 1,624 18.54% Private rental 4,369 49.87% Housing authority/not stated 1,632 18.63% Other tenure type 73 0.83% dwellings 8,761 100% UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 3,575 11.47% Certificate 8,488 27.24% 12,063 38.71% MORTGAGE PAYMENTS Monthly mortgage payment $0 $449 per month 33 2.3% $450 $799 per month 33 2.3% Mortgaged dwellings $800 $999 per month 19 1.32% $1,000 $1,799 per month 219 15.24% $1,800 $2,399 per month 233 16.21% $2,400 $2,999 per month 247 17.19% $3,000 $3,999 per month 363 25.26% $4,000+ per month 225 15.66% Not stated 65 4.52% mortgaged dwellings 1,437 100% MOTOR VEHICLES Number of cars % No vehicles 548 6.13% 1 vehicle 2,627 29.37% 2+ vehicles 5,302 59.29% Not stated 466 5.21% 8,943 100% AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 191,263 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 0 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 1 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 0 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 4,837 INTERNET USAGE Connection dwellings Internet accessed from dwelling 7,218 80.8% Internet not accessed from dwelling 1,354 15.16% Not stated 361 4.04% 8,933 100% BIRTHPLACE BY REGION Region Male Female 0 57 Oceania incl. Australia 12,133 9,959 22,092 72.19% Europe 748 553 1,301 4.25% Africa & Middle East 247 181 428 1.4% Asia 702 779 1,481 4.84% Americas 25 30 55 0.18% Other 2,919 2,328 5,247 17.14% 16,774 13,830 30,604 100% 68 Commercial Radio Profiles

REMOTE COMMERCIAL RADIO SERVICE WESTERN ZONE SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6SAT 6FMS Frequency Various Various Network Redwave Media Redwave Media Address GPO Box D162, Perth, WA 6840 GPO Box D162, Perth, WA 6840 Phone 08 9482 9500 08 9482 9500 Fax 08 9482 9454 08 9482 9454 Email admin@redfm.com.au admin@redfm.com.au Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music, Sports & Shows Music, Sports & Shows Demographic Profile of Station Audience 30-54 18-39 69