WHY INVEST IN BANYAN TREE ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018
Understated-luxury, Banyan Tree is an all villa concept with private pools located in stunning destinations around the world. In gateway cities, Banyan Tree has developed tropical garden villas and suites creating an urban oasis. Rediscover the romance of travel as you journey to iconic cities or far flung destinations where authentic, memorable experiences await providing a true appreciation of where you are in the world. A Sanctuary for the Senses Banyan Tree Phuket, Thailand 2 WHY INVEST IN BANYAN TREE POSITIONING AUGUST 2018
Banyan Tree Ungasan, Indonesia BANYAN TREE KEY CARACTERISTICS Banyan Tree Bintan, Indonesia Pioneer of Private Pool Driven by the need to innovate to attract guests, Banyan Tree pioneered the in-villa pools to make up for the lack of a beach at the first Banyan Tree resort in Phuket. Today, Banyan Tree resort properties boast private pools in the suites and villas. Banyan Tree Spa Pioneer of the Tropical Garden Spa Sanctuary for the Senses a place for physical, mental and spiritual renewal. Non-clinical and holistic approach based on traditional Asian healing therapies Celebrates the intuitive art of touch Use of natural herbs and spices Destination Dining Luxury of quality time spent connecting with loved ones Specialty dining experiences in a spectacular environment Perfect for a romantic dinner, or a legendary evening with friends 3 WHY INVEST IN BANYAN TREE KEY FIGURES 3AUGUST 2018
NETWORK & PIPELINE 26 HOTELS 2,305 ROOMS - 11 COUNTRIES BREAK DOWN (network) ASIA-PACIFIC AMERICAS NETWORK 162 ROOMS 2 HOTELS PIPELINE 1 HOTELS 7% Banyan Tree Seychelles - Seychelles AFRICA MIDDLE EAST NETWORK 108 ROOMS 2 HOTELS PIPELINE 1 HOTEL 5% Banyan Tree on the Bund - China NETWORK 2,035 ROOMS 22 HOTELS PIPELINE 7 HOTELS 88% Banyan Tree Mayakoba - Mexico 4 WHY INVEST IN BANYAN TREE NETWORK & PIPELINE AUGUST 2018
FLAGSHIPS Resorts destinations BANYAN TREE LIJIANG, CHINA 125 suites & villas 5 WHY INVEST IN BANYAN TREE PIPELINE & NETWORK AUGUST 2018
FLAGSHIPS Resorts destinations BANYAN TREE MAYAKOBA, MEXICO 117 villas 6 WHY INVEST IN BANYAN TREE PIPELINE & NETWORK AUGUST 2018
FLAGSHIPS Resorts destinations BANYAN TREE VABBINFARU, MALDIVES 48 villas 7 WHY INVEST IN BANYAN TREE PIPELINE & NETWORK AUGUST 2018
FLAGSHIPS Urban resorts BANYAN TREE SHANGHAI ON THE BUND, CHINA 130 rooms & suites 8 WHY INVEST IN BANYAN TREE PIPELINE & NETWORK AUGUST 2018
FLAGSHIPS Branded residences BANYAN TREE RESIDENCES BRISBANE, AUSTRALIA 9 WHY INVEST IN BANYAN TREE PIPELINE & NETWORK AUGUST 2018
KEY IDENTIFIERS ROMANCE & INTIMACY LOCALLY INFUSED SANCTUARY 10 WHY INVEST IN BANYAN TREE KEY IDENTIFIERS AUGUST 2018
KEY IDENTIFIERS Sanctuary Banyan Tree Spa Quintessential highlight of the Banyan Tree experience Holistic approach to physical, mental and spiritual well-being Drawing on health remedies and evolving massage techniques Banyan Tree Bintan, Indonesia 11 WHY INVEST IN BANYAN TREE KEY IDENTIFIERS AUGUST 2018
KEY IDENTIFIERS Banyan Tree Gallery Responsible community retailer Driven by culture, heritage and entrepreneurship Commission village artisans to produce a whole range of products pottery, ceramics, basketry, woodwork, fabrics, metalwork Sense of the need to conserve traditional skills by producing what is contemporary and market relevant Accessorise the Banyan Tree hotels, public spaces and homes with village handiwork and artisanal creations Returns dignity to craftsmen, and makes shopping in Banyan Tree Galleries an artful experience Banyan Tree Lang Co, Vietnam 12 WHY INVEST IN BANYAN TREE KEY IDENTIFIERS AUGUST 2018
KEY IDENTIFIERS Saffron Banyan Tree s signature Thai restaurant concept Serves contemporary Thai Cuisine prepared by Thai chefs, to share their authentic gastronomy with their guests. An intimate restaurant perfect for special occasions, Saffron is a one-of-a-kind experience. Every meal is a gastronomical experience which ensures that authenticity and the true essence of Thai Cuisine are preserved in all dishes. 13 WHY INVEST IN BANYAN TREE KEY IDENTIFIERS AUGUST 2018
KEY IDENTIFIERS Romance & Intimacy Perfect Locations for Romantic Escapes Locations is a key element of the brand identity Design of individual properties leverages on its environment to create unforgettable memories Banyan Tree Lang Co, Vietnam 14 WHY INVEST IN BANYAN TREE KEY IDENTIFIERS AUGUST 2018
KEY IDENTIFIERS Locally Infused Sustainability Founded with the core value of driving sustainable development Seeks to create long term value for multiple stakeholders and destinations. Inspire associates, guests and partners to take a wider consideration encompassing a long-term view when making business decisions. Integrated and participatory approach is employed to minimise impacts while safeguarding and enhancing the human and physical environment. Banyan Tree Anji, China 15 WHY INVEST IN BANYAN TREE KEY IDENTIFIERS AUGUST 2018
KEY IDENTIFIERS Banyan Tree Global Foundation Embracing the Environment, Empowering People Connect with global climate action by conserving resources through efficient operations, with leading external benchmarking certification Engagement of the associates, guests and community members, connecting people to destinations and driving stewardship Each property drives individual initiatives which contributes to the community and environment (e.g. Feeding the Community, Coral Planting etc.) Green Imperative Fund (GIF) to sustainably finance worthy environmental action and community based projects where Banyan Tree has a presence Banyan Tree Vabbinfaru, Maldives 16 WHY INVEST IN BANYAN TREE KEY IDENTIFIERS AUGUST 2018
COMMUNICATION 42,2k followers 12,7k followers 75,4k likes 17 WHY INVEST IN BANYAN TREE COMMUNICATION AUGUST 2018
AWARDS 2148 awards and accolades won since 1994 Five-Star Awards for Hotel, Restaurant (Belon) and Spa Triple Five-Star winner Forbes Travel Guide 2017 Star Award Banyan Tree Macau TOP 5: Best Hotel Brand for Leisure (2nd) 12th DestinAsian Readers Choice Awards Banyan Tree Hotels & Resorts The 50 Best Resorts in the World 30th Condé Nast 2017 Readers Choice Awards (USA) #27 Banyan Tree Cabo Marqués, Mexico #46 Banyan Tree Lăng Cô, Central Vietnam, Vietnam Best Spa Brand (11th consecutive year) 2017 Hurun Best of the Best Awards Banyan Tree Spa 18 18 WHY INVEST IN BANYAN TREE PERFORMANCE AUGUST 2018
UK RUSSIA FRANCE GERMANY CANADA BRAZIL USA SINGAPORE CHINA JAPAN AUSTRALIA UAE/S.ARABIA BANYAN TREE AWARENESS A growing awareness in key markets among luxury hotel users 71 41 25 20 18 17 19 14 10 29 24 20 EUROPE AMERICAS ASPAC MEA Banyan Tree total awareness as of end 2017. Base: people having stayed in paid-for accomodation in the last 12 months. Affluent and engaged, luxury hotel users. 19 WHY INVEST IN BANYAN TREE PERFORMANCE AUGUST 2018 19
USA Korea China Australia India Indonesia Singapore Thailand UAE/S.Arabia 79 BANYAN TREE BRAND MARGIN A strong rate premium > 75 wordlwide 70 67 51 50 42 50 55 28 AMERICAS ASPAC MEA Brand Margin in Brand Margin measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin of 10 means that «Consumers think it is worth paying on average 10 more per night to stay with brand X compared to an unbranded equivalent». Base: people having stayed in paid-for accommodation in the last 12 months and somewhat/very familiar with the brand Brand Margin in. Traveller representative Figures as of end 2017 20 WHY INVEST IN BANYAN TREE PERFORMANCE AUGUST 2018 20
ACCORHOTELS DISTRIBUTION SOLUTIONS AccorHotels offers >110 global distribution partnerships at best market conditions 21 WHY INVEST IN BANYAN TREE PERFORMANCE AUGUST 2018 21
ACCORHOTELS DISTRIBUTION PERFORMANCE for LUXE brands CALLS CENTERS, INTRA HOTEL & CLUSTER SERVICES FOCUS ON LUXE DIRECT WEB BRANDS.COM+ ACCORHOTELS.COM + MOBILE WEBSITES & APP ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 32% DIRECT SALES 775 MILLION LUXE BRAND REVENUE VIA WEB 16% Figures as of end 2017. +60% LUXE MOBILE BOOKING GROWTH Distribution for AccorHotels LUXE brands 58% ACCORHOTELS CENTRAL RESERVATION SYSTEM 16% 7% 42% HOTEL PMS 19% 7% WEB PARTNERS (OTAS) GDS/IDS 26% INDIRECT SALES 22 WHY INVEST IN BANYAN TREE PERFORMANCE AUGUST 2018 22
Figures as of end 2017 LE CLUB ACCORHOTELS AccorHotels owns the most powerful international program Banyan Tree joining Le Club AccorHotels in 2018 Loyalty members - Worldwide Le Club AccorHotels FRS loyalty program Huazhu loyalty program 10 14 18 25 106M 70 4 32 100 4,7 40 160M 110 50 2012 2013 2014 2015 2016 2017 S1 2018 Guests origin - Worldwide France 13% Central & Eastern Europe 12% Northern Europe 18% Mediterranean, Middle East & Africa 12% Americas 17% >50 MILLION MEMBERS WORLDWIDE +23,000 MEMBERS EVERY DAY A Worldwide program: 17 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Asia- Partnerships with large Airlines Pacific 28% loyalty program: Skyteam, One World, Star Alliance LE CLUB ACCORHOTELS REPRESENTS 30.6% OF HOTEL GLOBAL REVENUE 23 WHY INVEST IN BANYAN TREE PERFORMANCE AUGUST 2018 23
RESORT HOTEL DEVELOPMENT CRITERIA Development & programming AAA ultra city center location, historic conversion WORLDWIDE RECOMMENDED NUMBER OF ROOMS 100 200 keys 100 200 keys ROOM AVERAGE SIZE -10%/-15% of worldwide 50 60 sqm TGFA / ROOM 90 100 sqm 105 130 sqm RECOMMENDED NUMBER OF ROOMS 50 150 keys 50 150 keys PRIME LOCATIONS SECONDARY LOCATIONS AIRPORTS SUBURBS ROOM AVERAGE SIZE -10%/-15% of worldwide 60 70 sqm indoor+outdoor TGFA / ROOM 120 150 sqm 170 200 sqm CAPITALS KEY CITIES & RESORT DESTINATIONS FOOD & BEVERAGE WELL-BEING MEETINGS 1 all day dining buffet restaurant 1 Specialty restaurant Destination dining (resort only) 1 Bar Banyan Tree branded Spa & shop Rain mist Hydrotherapy rain forest (optional for urban) Swimming pool Beauty garden (nice to have) Meeting rooms on market demand Ballroom (urban only) Gallery MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS 24 WHY INVEST IN BANYAN TREE PERFORMANCE AUGUST 2018 24
At its heart, Banyan Tree is an idea, indeed an ideal that inspires living. Dedicated to supporting local communities, it delights guests with its strong connection to a sense of place, timelessness, harmony and integrity.