Qantas Airport Retail Retailer Forum June 2011
Agenda 6 months in Review Airport Retail & Advertising Restructure Retail Development Overview Key Business Strategies Trading Performance Marketing Strategy Promotion Calendar Questions Drinks & light refreshments
6 months in Review Received Approval for key projects: Sydney Food Court & Western Retail Sydney Arrivals Brisbane Southern Concourse Melbourne Pier B Perth - planning underway Advertising Strategy Operations Manual Strong Trading Performance Smarter Faster Check-In Restructure of Airport Shopping team
Qantas Airport Retail & Advertising Team Carrie-Anne Tosato Manager Airport Retail Megan Keeffe Administration Coordinator Kevin Chow Finance Analyst Daren Tait Manager New Business, Marketing & Advertising Sian Richardson Manager Development & Operations Nancy Biala Lease Administration Manager Jodie Harris Marketing Coordinator Ana Suto Advertising Coordinator Eva James Retail Development Project Manager TBA Operations Coordinator Poppy Kintis Lease Administrator
Sydney Food Court & Western Retail Works Completed to Date Post-Security - 9 specialty outlets - 3 mid-mall kiosks Summary of proposed Works 8 Specialty outlets 7 Food and Beverage outlets 7 Store Rooms Numerous expiries and refurbishments
Sydney Food Court & Western Retail
Sydney Arrivals Sydney Check-In
Melbourne Pier B Concourse Works Completed to Date Redevelopment of - Level 1 Specialty (7 Outlets) - Level 1 Food Court (9 outlets) - Pier C Specialty (3 outlets) Summary of proposed Works Pier B works - 7 Specialty - 1 Food & Beverage - 5 Store Rooms Activation of food and beverage zone in Pier C
Melbourne Pier B Concourse
Brisbane Concourse Works Completed to Date Introduction of new specialty outlets (4 outlets). Summary of proposed Works Implementation of 3 Specialty outlets Finalise next stage developments, involving; Creating a retail precinct close to the common user Improved central food court. Car promotional zone adjacent club entrance.
Brisbane Concourse
Perth Retail Development Works Completed to Date Departures café upgraded to compliment NGCI Masterplanning completed for remainder of retail offer Summary of proposed Works through to end of DTL Redevelopment of Level 1 retail - Improved food offering - Ring of specialty around the central dome Business case target for end July 11
Key Business Strategies Retail Strategies Concept Clarity Space Optimisation Well known Retail Brands Benchmarking and Reporting Performance Marketing Support Advertising Strategies Adopt digital media in strategic locations Diversification of categories, Rationalise sites to create price tension Develop relationship opportunities with media agents
Trading Performance 25% MAT Sales v MAT Passenger Growth @ March 11 20% 15% 10% 5% 0% Syd Mel Pax Growth Bris Per Total Sales Total
Trading Performance 60% Sales Growth: MAT Apr 11 v MAT Apr 10 50% 40% 30% 20% 10% 0% -10% Syd Mel Bris Per Total Food & Beverage Fashion & Accessories News & Books Souvinirs & Gifts Other
Key Business Strategies Marketing Strategies Drive Awareness of Airport Shopping concept Support Repeat Purchasing Leverage national brands Drive best practice retailing Influence increased dwell times in retail Drive incremental revenue for all retailers Delivered via a Marketing and Promotions Calendar
Marketing Calendar & Budget MONTH FOOD & BEVERAGE SPECIALTY CLUB OTHER Jul Aug Winter Cheap Eats Cheap Eats Autumn/Winter Display Cabinet Sep Retail Surveys Oct Spring Display Cabinet Free-Vertise Nov Gift guide/card Dec Gift guide/card Retailer Awards Jan Summer Fly Lite Feb Fly Lite Display Cabinet Mar Retail Surveys Apr Autumn Autumn/Winter Styling May Autumn/Winter Styling Display Cabinet Jun Winter Autumn/Winter Styling Free-Vertise MARKETING ITEM Campaigns/Promotions Retailer Awards Secret Shopping Management Fee INVESTMENT 95,000 10,000 10,000 35000 Other activities throughout the year: Staff Discount Campaigns Friday Flyer Social Media
Qantas Airport Retail Retailer Forum June 2011