Achievements and Future Challenges Presentation of The Archipelago Trail TURKU ARCHIPELAGO FINLAND Niclas Gestranius Tourism director, Archipelago City of Pargas
o 5545 km² 80 % water o15500 inhabitants o 98 islands with inhabitants year around o 20 000 islands and skerries o 8 ferries and 10 ferry connection boats o 22 guestharbours o 12 major bridges
The Turku Archipelago town number one! 15 500 inhabitants Rural, coyntryside, archipelago, small town Archipelago town nr 1 in Finland Most islands More than 8000 summercottages Unique landscape/milieu Bilingual 58%-41%
Tourism developement in the Archipelago City The Turku Archipelago Tourist Association (1962-2003) The Archipelago Developement Center (2003-2009) Developement of the trade and industry, Information and planning new branches of industries, EU-projects Government reform reducing the number of municipalities (2009-2015) (2015 -> new reform 336 -> 70
VISIT FINLANDS NEWEST YOUTUBE VIDEO SAYS.. Off Finland's west coast lies one of the country's most beautiful and most unique tourist destinations. Shaped by the Ice Age, the Turku archipelago consists of over 20,000 islands and islets. The area is naturally popular with sailors, but the numerous islands mean that the area can also be explored by road on the Turku Archipelago Trail.
SUCCESSFUL PROJECTS The Archipelago Trail 1997-1999 The Archipelago Trail Signposting and guidance 2000-2001 The Archipelago Trail Extension of the tourismseason 2010-2012
The Archipelago Trail 1997-1999 National Tourism Road Developing Archipelago Tourism Totalbudget 3 031 000 / 3years Infrastructure 1 378 000 Traffic 1 379 000 Marketing 274 000 Finances: EU and the Finnish state 75 % Municipalitites 15 % Tourist companies 10 % (ROI)19 700 000
The Archipelago Trail- Extension of the tourismseason 2010-2012 Problem to be solved = the very short tourismseason (1.6.-15.8.) How = by increasing the trafficperiod on the ArchipelagoTrail with 6 weeks (14.5.-30.9.) Budget 380 000 / 3 years EU 90 %, City of Pargas 10 % (The European Agricultural Fund for Rural Development)
Archipelago Bike Problem to be solved= not enough private hirebicycles How= invest in more than 100 bicycles as an EUinvestmentproject Budget 35000 /1 year EU 60 %, City of Pargas 15% PrivateCompanies 25 % The Leader Action Group (LAG) in the Turku Archipelago The European Agricultural Fund for Rural Development
The Archipelago Trail- Cyclists 1996-2013 3000 2500 2000 2217 2132 2165 2032 2385 2132 2018 1500 1220 1175 1486 1273 1123 1239 1574 1000 600 800 853 673 500 0 1
STATISTICS The Archipelago Shortcut 2012 Bicycles: 2084 Total vechicles: 5314 (Passangers: 21620) Bicycles Other vechicles The Archipelago Trail 2012 Bicycles: 2132 Total vechicles: 6814 (Passengers: 19242) Bicycles Total vechicles 61% 39% 69% 31%
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More Crazy ideas. World s longest table in Nagu Singapore left without world record The tiny Nagu community in Pargas, Finland, stole from Singapore the Guinness World Record for building the world s longest table. The record-long table measures 163,58 meters and was built in connection with the event Septemberfestival.fi Budget 99 000 EU 50 % Private financing 50 %
niclas.gestranius@pargas.fi TourismDirector martti.nilsson@pargas.fi ProjectManager ulrika.strom@pargas.fi ProjectAssistant The City of Pargas FINLAND TURKU ARCHIPELAGO Business services / Tourism +358-40-5826 941 www.visitarchipelago.com