EVENT DAY GUIDE EVERYTHING YOU NEED TO KNOW TO HELP PLAN YOUR DAY ON SEPTEMBER

EVENT DAY GUIDE EVERYTHING YOU NEED TO KNOW TO HELP PLAN YOUR DAY ON SEPTEMBER 28

CONTENTS GETTING TO THE GREAT CAMP ADVENTURE PARKING CAMPER ACTIVITY SCHEDULE 3 AT CAMP FOR KEEPS CHALLENGE-BY-CHOICE FUNDRAISING VOLUNTEERING 9 1 2 4 6 8

GETTING TO THE GREAT CAMP ADVENTURE ARE WE THERE YET? Hello, Camper! Are you ready for the Canaccord Genuity Great Camp Adventure? You ve registered for Toronto s first-ever adventure walk. You ve rallied the troops and set up your Cabin (team). You ve raised those important FUNds for SickKids, training long and hard along the way. Now, the next step of your journey is to get here on the big day! The Great Camp Adventure is located at historic Fort York, at 100 Garrison Road. Camper check-in officially opens at 7:00 a.m. and we want to make sure you arrive prepared to begin your adventure. Only a few more sleeps away - we hope you re as excited as we are! Parking is available but we encourage Campers to be dropped off (just like real Camp!) so friends or family can stay with you for Flag Raising Ceremony (starting at 8:30 a.m.) after dropping you off at Fort York. Or stay green and take public transit to join us. ARRIVING BY CAR - DROP OFF a From the Gardiner Expressway eastbound: Take the Jameson exit on the Gardiner Expressway and continue east on Lakeshore Boulevard. Continue past Strachan Avenue and turn left at Fort York Blvd. Turn left at Fleet Street and drop your folks off at the entrance to Fort York at 800 Fleet St (Fleet Street and Garrison Road). From the Gardiner Expressway westbound: Take the Spadina exit on the Gardiner Expressway and continue west on Lakeshore Boulevard. Turn right at Fort York Boulevard. Turn left at Fleet Street and drop your folks off at the entrance to Fort York at 800 Fleet St (Fleet Street & Garrison Road). ARRIVING BY TRANSIT - DIRECTIONS From the Bloor-Danforth Subway Line: Take the 511 Exhibition streetcar south from Bathurst subway station. Exit at the Fort York Boulevard stop and walk south west along Fort York Blvd to Fleet St. At Fleet St. turn west and walk to Garrison Rd. Turn North onto Garrison Rd. and up the hill to arrive at The Great Camp Adventure! From Union Subway Station: Take the 509 Harbourfront streetcar towards the Canadian National Exhibition grounds on Fleet Street. Exit the streetcar at Fort York Blvd, turn west and walk to Garrison Rd. Turn north onto Garrison and up the hill to arrive at The Great Camp Adventure! GETTING TO THE GREAT CAMP ADVENTURE - 1

Entrance Drop Off PARKING? ARRIVING BY CAR - PARKING There is no parking at Fort York as our Campers are taking over! Parking is available at the Direct Energy Centre at 100 Princes Boulevard. Further directions and parking information can be found here Parking cost: $14 From the Direct Energy Centre, walk to Fort York: Head east on Princes Blvd. toward Canada Blvd. Turn left onto Strachan Ave. Turn right onto Fleet St. Turn left onto Garrison Rd. PREPARING FOR CAMP While getting to The Great Camp Adventure (Fort York) is definitely important, we want you to arrive prepared as well. So, as you dress and pack for your day, please check the forecast - we go in all types of weather so be prepared! We ll have a bag check for extra gear at Camp For Keeps. Consider packing: Layers Mittens or gloves (cold in the a.m.) A hat Rain gear Littlest Camper gear: diapers, bottles, etc. Comfy shoes Comfy clothes Sunscreen Refillable water bottles for each Cabinmate We ll have water, snacks, meals and change stations available! PARKING - 2

CAMPER EXPERIENCE ACTIVITY SCHEDULE The Canaccord Genuity Great Camp Adventure is about having fun. And to make sure that you have the best experience possible, we want you to have everything you need to plan your day. Consider this resource a personal guide to help keep you on track during your day at The Great Camp Adventure. While Campers are allowed - and encouraged - to complete their journey at their own pace, this guide is simply meant to provide an overview of what might be a typical Camper experience on event day. KEY TIMES: 7:00 a.m. - 8:30 a.m. Breakfast and Check-in 8:20 a.m. - Stretching at Main Stage 8:30 a.m. - Flag Raising Ceremony 9:00 a.m. - 6:00 p.m. - Route open 11:00a.m. - 8:00 p.m. - Camp For Keeps open 11:00a.m. - 7:00 p.m. - Activities and Services available 2:00 p.m. - 7:00 p.m. - Dinner is Served 2:00 p.m. - 7:00 p.m. - Closing Campfires at Camp For Keeps (don t miss out on this!) Camper Experience Schedule Campers Arrive at Fort York 7:00 a.m. - 8:15 a.m. Breakfast at Fort York 7:00 a.m. - 8:30 a.m. Stretching at Main Stage 8:20 a.m. Flag Raising Ceremony 8:30 a.m. Camper Walk Out 9:00 a.m. Camp Loopity Loop (12.5 km) *Lunch Available Camp Nature Nut (10 km) * Lunch Available Camp Splish Splash (7.5 km) * Lunch Available Camp Rising Star (5 km) Camp Messy Hands (2.5 km) Camp For Keeps Camp Feel Good (15 km) Camp Wilderness Wonders (17.5 km) Finish (20 km) HIGH FIVES! Activity Hut Tuck Shop Talent Show Mess Hall Closing Campfires CAMPER ACTIVITY SCHEDULE - 3

AT CAMP FOR KEEPS WHERE ALL THE FUN BEGINS AND ENDS It s going to be a fun-filled day, with Campers participating in tons of camp-themed games and activities, learning new skills and making new friends. And it all starts at Camp For Keeps! We re super excited to welcome you at Camp For Keeps! We hope you re just as pumped to join us. So, what can you expect once you re all checked-in? Aside from your Great Camp Adventure starting and ending here, there s plenty going on throughout the day - and we don t want you to miss a thing. FLAG RAISING CEREMONY The fun officially starts with a Camp-wide gathering at the flag pole. Bright and early, we ll be raising our colours and kicking off the first-ever Canaccord Genuity Great Camp Adventure benefiting SickKids. TALENT SHOW Camp just isn t camp without a talent show! Cheer on your fellow - and talented - Campers as they take the stage. Also performing will be Marlowe Stone, Canadian Juno-nominated family pop singer and lead vocalist in the band, Marlowe & the MiX, hosted by Adam Christie of YTV s Zoink d! Have a talent? We want to hear about it! If you re interested in participating in the talent show, please contact: Bryn Kelleher Associate, Signature Events SickKids Foundation EMAIL bryn.kelleher@sickkidsfoundation.com PHONE 416-813-6166 ext. 2792 Marlowe Stone AT CAMP FOR KEEPS - 4

MESS HALL You know you ll work up a real appetite and we wouldn t let you go hungry! Our Mess Hall will be serving up - buffet style - camp favourites to satisfy all our hungry and thirsty Campers. But get ready to sing because at The Great Camp Adventure, no one starts a meal without singing a song! Vegetarian options will be available. Also, if you have any specific dietary needs, please let us know by contacting: EMAIL counsellor@campforkeeps.com PHONE 416-4-4KEEPS (445-3377) ACTIVITIES AT CAMP FOR KEEPS Games and activities are not just for the Campsites - you ll find them here at Camp For Keeps as well! Whether it s building your wood cookie or making friendship bracelets to share with all the new friends you ve made, it s all happening. Catch up with us at the Activities Hut for more games, challenges and fun. Don t forget to get your photos taken at our Photo Wall! TUCK SHOP The place to get all your Great Camp Adventure swag! From goodies to hoodies, we have everything you need - perfect complements to all the wonderful memories you ll also take home. CLOSING CAMPFIRE The end of this adventure is just as important as the beginning. At the Closing Campfire, Campers will come together and share their experiences of what s sure to be an incredible day. You don t have to wait until the very end to participate; our Closing Campfires will be burning bright throughout the afternoon (starting at 2:00 p.m.) and on into the evening, allowing you to end your day when you re ready to go. Campers are also encouraged to invite any friends and family not participating in the event to welcome you back to Camp For Keeps and take part in the Closing Campfire (food and services available for Registered Campers only). After all, it s been a fun-filled day - why not share it with your loved ones? HERO TENT While the sun may set on the Canaccord Genuity Great Camp Adventure for 2013, the journey is sure to continue! Before you leave for the day, be sure to drop by the 2014 Tent to pick up your HERO Shirt. Everyone is a hero for supporting kids health for keeps - and you ll have your limited edition long-sleeve shirt to prove it! 5

CHALLENGE-BY-CHOICE WHAT TO EXPECT ON YOUR ADVENTURE WALK Everyone starts out at Camp For Keeps (Fort York) making tracks along our clearly marked route, designed for both little feet and big feet alike, stopping at designated Campsites along the way. The route and Campsites are wheelchair assessible. These Campsites, every few kilometers along the route, is where your adventure is set to unfold. Each Campsite - packed with our wonderful Camp Crew - brings its own unique brand of fun, with camp games, and songs planned for Campers 0-99 years young. Here, you ll have the opportunity to participate in a variety of themed activities and earn badges to mark all that you accomplished - from learning new skills to challenging yourself to go further than you ever thought possible! And while we don t want spoil all of the surprises, Campsites you ll get to experience on event day: CAMP MESSY HANDS CAMP RISING STAR CAMP SPLISH SPLASH - #4 CAMP NATURE NUT CAMP LOOPITY LOOP CAMP FEEL GOOD CAMP WILDERNESS WONDERS Each Campsite will also include: Snacks Water (don t forget your refillable water bottles!) Rest areas and washrooms Baby-changing stations Stroller Parking CHALLENGE-BY-CHOICE- 6

CHALLENGE-BY-CHOICE TAKING CHARGE OF YOUR OWN ADVENTURE The Canaccord Genuity Great Camp Adventure allows you to take charge of your day. It s a little thing we like to call challenge-by-choice. This means that on this adventure walk through the streets and parks of Toronto, Campers can travel as far as they can go, all the way up to 20 km. It s entirely up to you. But that doesn t mean you can t challenge yourself to do more. Think you can only go 5 km? Then aim for 7km! It s not a race. There s no running allowed on the route. You ll walk, hike or stroll along at your own pace, taking yourself as far as you decide to go on your incredible journey. Watch for the signs... However, we don t want you missing out on any of the fun. That s why Campers who decide that they ve taken as many steps as they can are encouraged to take the bus to the next Campsite. We want everyone to take part in all the fun activities and collect all their badges before heading back to Camp For Keeps! Have a stroller or wagon? No problem! While you are on the bus to your next Campsite, a stroller transport will be coming along to make sure your stroller or wagon gets there ahead of you and is parked in Stroller Parking at the next Campsite. CAMP BUSES If your feet get a little too tired to go one more step, don t worry - buses will be readily accessible to take you where you need to go. Just look for these signs posted throughout the route: 7

FUNDRAISING TIPS N TRICKS TO GET YOU THERE As part of the Canaccord Genuity Great Camp Adventure, you re doing something amazing: bringing the future of kids health to the forefront by supporting SickKids. That s right! Your FUNdraising dollars are helping us change kids health for keeps, with donations going directly to The Possibilities Fund at SickKids. This fund supports the most urgent needs at the hospital, with every dollar you raise making all the more difference for sick children. Already met your FUNdraising goal? Allow us to say Campgratulations on reaching your goal - but keep going! The more FUNds you raise, the more lives can be changed. Log in at campforkeeps.com to increase your FUNdraising goal on your personal page and see just how far you can go! For the Campers still working towards their goals, don t worry we are here to support you. We want everyone to join us for the adventure on September 28th. Call or email us with any questions or concerns. That doesn t mean you shouldn t still keep at it! Your personal pages will be up and running until November 30th so you can keep on collecting donations. We know you re up for the challenge - and we re here to help and cheer you on. Below you ll find four useful pointers to help you in your FUNdraising efforts. Also, be sure to give your Camp Counsellor a shout if you need any more tips n tricks or to let us know about any dietary needs. They re here to help! EMAIL counsellor@campforkeeps.com PHONE 416-4-4KEEPS (445-3377) TIP ONE: SET A GOOD EXAMPLE If you haven t already, donate to your own campaign. It lets people know you re serious about changing kids health for keeps - plus it sets the bar for any forthcoming donations. TIP TWO: GET PERSONAL Let people know why supporting SickKids is important to you. The more you share your connection to the cause - if you have your own SickKids story - the more connected donors will feel. TIP THREE: ASK ONCE, AND ASK AGAIN Don t get discouraged if you don t get a reply right away. People tend to be busy and might have missed your ask the first time around. Ask again and let them know that the event is just around the corner. TIP FOUR: GET CREATIVE AND EVEN A BIT SILLY Camp is about getting out of your comfort zone. Engage people in your campaign by offering to complete the adventure walk in a costume if you meet your goal, for example. Creativity is all a part of the fun! FUNdraising - 8

VOLUNTEERING LENDING A HAND TO A GREAT CAUSE Our Camp Crew - are an important part of making the first-ever Canaccord Genuity Great Camp Adventure a huge success. Their energy and enthusiasm make it all happen on the big day. Volunteers are an integral part of any event. We consider them the essential cogs of a well-oiled fun machine! However, in order for everything to run as smoothly as possible, it is important that our volunteers have all the support they need. CAMP CREW 101 ORIENTATION Attending a Camp Crew 101 Orientation meeting is a great way for you to learn more about what to expect on event day as well as the duties you will be performing. Check campforkeeps.com for upcoming sessions. ALL CREW MEETING WHEN Friday, September 27th (Mandatory for all Crew) 6:00 p.m. - Captain s Meeting 6:00 p.m. - All Camp Crew Check-in 7:00 p.m. - All Camp Crew Meeting WHERE Fort York VOLUNTEERING WITH FRIENDS Volunteering is a whole lot more fun when you spend your time with good company. And while we re sure that you will make lots of new friends on event day, you may still want to have some old ones by your side. If you know any friends, colleagues and/or family members who might also want to volunteer at the event, please contact: Katie Mitchell Coordinator, Signature Events SickKids Foundation EMAIL katie.mitchell@sickkidsfoundation.com PHONE 416-813-2541 DAYCARE SERVICES FOR CAMP CREW & CAMPERS for Planning to volunteer as a Camp Crew but need someone to look after the kids while at the event? We got you covered. Kids & Company - a major Canadian child care provider - is opening their doors to all Camp Crew who require daycare services on September 28th. This is service offered free of charge to volunteers, including food provided to children. WHERE 320 Front Street West, Suite 100 Toronto, Ontario WHEN 7:00 a.m. to 6:00 p.m. If you need daycare services while volunteering at the event or require additional information, please contact: EMAIL front@kidsandcompany.ca PHONE 416-345-1543 VOLUNTEERING - 9

CAMPER CHECKLIST To help keep you organized when you arrive at Camp For Keeps, we ve put together a bit of a Camper Checklist to assist you. Check-in begins at 7:00 a.m. (it is advised that all Campers be on-site by 8:00 a.m.). This is where you can have breakfast, pick up your event kit, which includes a schedule of the day s camp activities, lanyard and more. Make sure to bring and drop off those donations, along with any donation forms if you wish to receive tax receipts. Back at Camp For Keeps Tuck Shop Open from 11:00 a.m. - 7:00 p.m. Talent Show Performances 3:30 p.m., 4:30 p.m., 5:30 p.m. * Timing subject to change Mess Hall Dinner from 2:00 p.m. - 7:00 p.m. Closing Campfires Starting at 2:00 p.m. While all the legal stuff isn t very exciting, we still need you to sign your waiver to participate. To save time, complete and sign the family waiver so only one Big Camper has to get in line for Check in. Campers! Don t start your adventure on an empty stomach! Make sure you eat some breakfast (available from 7:00 a.m. - 8:30 a.m.). To ensure that any strollers or wagons follow you along the route should you need to take the bus, please get your stroller identification sticker, available in the Stroller Parking Area. If you have some extra gear that you would like to drop off, a bag check service is available to Campers at no cost. Please check your bags at the Camp Gear Drop off Tent. Are you a SickKids kid? Regardless of age, we want to make sure we recognize you! Stop by the SickKids Tent after Check-in to pick up your very special t-shirt.

THE GREAT CAMP ADVENTURE c/o SickKids Foundation 525 University Ave., 14th Floor Toronto, ON M5G 2L3 PHONE 416-4-4KEEPS (445-3377) FAX 416-813-5024 info@campforkeeps.com @campforkeeps #campforkeeps /campforkeeps