TFWA China s Century Conference

TFWA China s Century Conference

目录 CONTENT 03 02 对未来的展望 Future Outlook 01 发展概况 Development footprints 机上免税零售的现状与突破 Inflight Duty Free Retail Status & Breakthrough TFWA 中国的时代 TFWA China s Century Conference

中国南方航空集团发展概况 CSN Group Development Footprint TFWA 中国的时代 TFWA China s Century Conference 企业规模和优势 Enterprise Scale & Superiority 经营理念 Operation Principle 行业地位 Our Position in Industry 取得的成绩与荣誉 Achievement and Honor 01

企业规模和优势 Enterprise Scale & Superiority 三大骨干航空集团之一 One of three core position airline enterprises of China 机队规模居亚洲第一, 世界第四 No.1 in Asia No.4 worldwide 2016 年旅客运输量超过 1.15 亿人次 In 2016, passenger traffic volume exceeds 115 million 4

5 经营理念 Operation Principle 以建设 阳光南航 为使命 O u r g o a l i s b u i l d i n g S u n s h i n e C h i n a S o u t h e r n A i r l i n e 国内唯一同时运营最大空客 A 3 8 0 与波音 7 8 7 的骨干航空公司 W e a r e t h e o n l y a i r l i n e o w n i n g w o r l d l a r g e s t A i r b u s A 3 8 0 & B o e i n g 7 8 7.

经营理念 Operation Principle 顾客至上 Customer First 尊重人才 追求卓越 持续创新 R e s p e c t t h e t a l e n t e d, p u r s u e e x c e l l e n c e, c o n s t a n t i n n o v a t i o n 阳光南航 成为顾客首选 员工喜爱的航空公司 Our goal: customer first choice, beloved by staff 可靠 准点 便捷 的满意服务 Reliable On-schedule, Convenient Service 6

行业地位 7 Our Position in Industry 安全记录卓越 Excellent Safety Record 累计安全飞行 1714 万小时 Accumulated safety flight time 17.14 million hrs. 连续保证 271 个月空防安全 Civil air defense security continuous record: 271 months.

行业地位 Our Position in Industry 安全记录卓越 Excellent Safety Record 安全运输旅客累计超过 9 亿人次 Safe passenger transportation volume: 900 million. 安全记录及安全管理水平处 于国际领先地位 Ranking worldwide top level both in safe operation record and management. 8

行业地位 9 Our Position in Industry 安全记录卓越 Excellent Safety Record 荣获 CAAC 飞行安全钻石奖 Granted CAAC Diamond Prize of Flight Safety 安全记是国内安全星级最高 的航空公司 Our airline enterprise is listed on the top civil safety star level.

行业地位 10 Our Position in Industry 综合保障能力强 Strong Integrated Support Capability 飞行航线网络延伸全球 1062 个目的地 Fly pass network covers 1,062 global destinations 联通 177 个国家 Bridging total 177 countries.

行业地位 11 Our Position in Industry 综合保障能力强 Strong Integrated Support Capability 一带一路 的最大航空 承运人 The largest scale air carrier in our one belt one road policy 致力于搭建 广州之路 国际航空 Currently building the international aviation hub, Guangzhou Route

行业地位 Our Position in Industry 综合保障能力强 Strong Integrated Support Capability 机务维修实力雄厚 保障体系完善 Very strong in aircraft maintenance and repair, complete security network. 12

行业地位 13 Our Position in Industry 综合保障能力强 Strong Integrated Support Capability 建有年货运吞吐量达 80 万吨的超级货站 Existed super-sized freight depot: over 800 thousand tons annually.

行业地位 14 Our Position in Industry 综合保障能力强 Strong Integrated Support Capability 年配餐能力超过 3000 万 份的专业航空配餐中心 Specialized meal center with capacity 30 million meal annually.

行业地位 Our Position in Industry 服务水平优质 High Service Level 空地服务标准化 人性化 特色化, 致力于满足并超越 顾客期望 Normalized air & ground service: customer care with special features. Always trying best effort to fulfill and surpass customer expectations. 15

行业地位 16 Our Position in Industry 服务水平优质 High Service Level 明珠会员俱乐部会员 已超过数千万 Over tens of millions of members in China Southern Sky Pearl Club.

行业地位 Our Position in Industry 服务水平优质 High Service Level 荣获 SKYTRAX 四星级航 空公司 称号 SKYTRAX Four-star member 在 全球最受喜爱航空公司 评选中居大陆航空公司之首 Ranking top position in the election of The Most Popular Airline in China 17

取得的成绩和荣誉 18 Achievement and Honor 全球优质服务荣誉 五星钻石奖 美国 环球金融 中国之星 最佳航空公司 A330 杰出运行航空公司 TTG 中国最佳航空公司 财富 中国企业 500 强 中国年度最佳雇主 30 强 Global Excellent Service honor Five-star Diamond Prize USA <<Global Finance>> China Star Best Airlines Enterprise Airbus Global Airbus A330 Excellent Operating Airline Companies TTG Best Airline Companies of China <<Fortune>> Top 500 Chinese Enterprises, Top 30 Chinese Anznual Best Employer

机上免税零售的现状与突破 Inflight Duty Free Retail Status & Breakthrough 业务概况 Business Status 机遇与挑战 Opportunity & Challenge 突破与创新 Breakthrough & Innovation TFWA 中国的时代 TFWA China s Century Conference 02

南航机上免税业务概况 China Southern Inflight Duty Free Shop Business Status 南航机上免税业务始于 2001 年 Our duty free shop established in 2001 在 200 多条国际航线为数以亿计的国际旅客提供服务 More than 200 international routes, with hundred millions of international passengers. 乌鲁木齐 沈阳 长春 哈尔滨 大连 深圳等地成立了分公司 Newly established branches in Urumqi, Shenyang, Changchun, Harbin, Dalian, Shenzhen, etc. 20

面临的机遇与挑战 21 Incoming Opportunity & Challenge 要 用发展的眼光看问题, 在这个快速发展的时代, 机上免税业务又面临着哪些新的机遇与挑战呢? 机 遇 Opportunity vs 挑 战 Challenge Always think with developing minds: in such rapid growing age, what is our new chance and challenge for our inflight duty free business?

22 机 遇 Opportunity 市场经济环境 : 经济企稳回升 Market & Economic conditions: Back to stable & Recovering 根据携程旅游和中国旅游研究院联合发布 向中国游客致敬 2016 年中国出境旅游者大数据 报告显示,2016 年我国出境旅游人数达 1.22 亿人次, 旅游花费达 1098 亿美元 ( 约 7600 亿元人民币 ) Based on joint announcement by Xiecheng Travel and China Tourism Academy: <<Salute to Chinese Tourists---- -Big Data of Chinese Traveler Overseas Visits in 2016>>, Chinese overseas visitors reaches to 122 million, total consumption reaches to USD109.8 billion (approx. CNY760 billion). 有意在未来一年内走出国门的受访者达到 37.9%, 而前一年仅有 13.8% Based on the investigation of Tencent company, 37.9% of respondents plans to visit overseas while only 13.8% last year.

23 机 遇 Opportunity 中国旅游市场 : 出境人数增长快速 China Tourism Market: Rapid Growing Overseas Visitors 2020 年人均 GDP 预测 2020 Per-capita GDP 2020 年出入境数据预测单位 : 亿 Exit-entry Data Prediction, unit: 100 million GDP Per-capita 人均 GDP 航空出行量 Air travel visitors 1.5 人均 GDP GDP Per-capita 0 5000 10000 15000 2016 年 2020 年 年出入境人次 Annual Exit-entry man-time 0 2 4 6 8 总出入境人次 航空出行量 Total Exit-entry amount man-time Air travel visitors

机 遇 Opportunity 南航国际化发展战略 : 加大投入 新开国际航线 Globalization Strategy: Increase Investment and Opening New International Routes 近几年南航的快速发展是中国航空产业快速发展的一个缩影 国际航协预测 2029 年中国将超过美国成为第一大市场 南航近几年将加大投入, 加大宽体机机队规模, 增开多条洲际航线 CSN grows rapidly based on such firm background: fast growth of China airlines industry. IATA prediction: in 2029, China exceeds USA and becomes the world biggest market. CSN keeps increasing investment recent years, also increase the fleet scale of wide-bodied aircraft and open more international major routes. 10% Mexico Santiago Toronto Moscow Frankfurt Brisbane Nairobi 34% Adelaide 24

25 机 遇 Opportunity 南航会在所有国际航班上配套提供机上免税品服务, 随着南航客运量的增加, 特别是国际长航线的增加, 势必会对南航机上免税品销售带来更多的利好 Inflight duty free shops will be setup in every CSN International flights. With increasing passengers, especially international long-range routes, a lot more new business opportunities will be brought to our inflight duty free shops.

挑 战 Challenge 消费者购物趋于理性 Consumer Rational-shopping Trend 财富品质研究院调研显示, 中国人全球奢侈品消费额仍保持增长态势, 但是总体增速缓慢 中国高端消费者日趋理性, 计划性消费 成为主要购买心态 Research of Fortune Character reports that, consumption sum of Chinese keeps growing, but slowly. China high-end consumers tends to be more and more rational in shopping. Scheduled purchase becomes the main stream in our shops. 26

27 挑 战 Challenge 行业竞争加剧 Fiercer Industrial Competition 国内自贸区免税试点多地开花 Trial domestic Free Trade Zone in many regions. 跨境电商飞速发展 Rapid Growth of tans-regional e-commerce. 海外代购如火如荼 Outburst overseas purchase agents.

28 挑 战 Challenge 机上客观条件的制约 Inflight Objective Conditions: Regulation Restriction 机上免税品销售主要依托客舱乘务员完成 Inflight duty free product sales procedure is mainly conducted by cabin crews. 空中服务流程和时间受限 Limited inflight service assistance and duration. 乘务员队伍年轻化 Younger cabin crew team.

不断需求突破与创新 29 Breakthrough & Innovation based on Continuous New Demands 01 精修内功, 在产品上下功夫 Inner Focus: Product Portfolio Revolution 02 关注市场, 灵活开展营销活动 Market Focus: Flexible Marketing Activity 03 扬长避短, 推出特色服务 Advantage Focus: Multi-level new featured service

不断需求突破与创新 30 Breakthrough & Innovation based on Continuous New Demands 04 改革创新, 加速业务转型升级 Innovation Focus: Faster Service Transition & Upgrading 05 把握市场潮流, 打造会员粉丝经济 Popularity Focus: building member & fan economical ecosphere 06 多措共举, 提升乘务员销售服务能力 Service Focus: continuously raise integrated capability of cabin crew

TFWA 中国的时代 TFWA China s Century Conference 展望未来 Future Outlook 03

对未来的展望 Future Outlook 01 航空旅客结构存在多样性, 机上销售趋势平稳, 仍具有市场潜力 Diversified passenger structure, smooth inflight sales amount, undiscovered market potential 32

33 对未来的展望 Future Outlook 02 为目标客户提供更需要的商品 价格 开发轻奢品牌吸引年轻消费者, 带来更多的机遇 Newly developed product & pricing for targeted buyer, entry lux product for the young, creating more opportunity

34 对未来的展望 Future Outlook 03 互联网发展大潮是改革创新的驱动力 Internet development, the revolutionary & innovative driving force

35 未来我们一起携手 Hand-in-hand we head towards the future 借助航空公司的未来十年强劲的发展势头, 南航机上免税业务未来仍将持续不断的加强与合作, 给予航旅人群更加完美的消费体验 By the strong growing tide of airline enterprises in coming 10 years, CSN Inflight Duty Free business will strengthen effort and enlarge cooperation, offering passengers even better perfect shopping experience.

36 未来我们一起携手 Hand-in-hand we head towards the future 以更加开放的心态迎接变化, 以创新的思维探索发展, 以科学的方法践行理想, 抓住机遇, 迎接挑战, 在未来实现新的更大的发展! Meet changes with more open-minded. Discover new development with creative thinking. Realize ideal with scientific methods. Seize opportunities, face challenges. We keep growing better and stronger in the future!

TFWA 中国的时代 TFWA China s Century Conference