Growing Business Tourism in Africa Esmaré Steinhöfel Regional Director: Africa 20 July 2018 wwwiccaworldorg
ICCA Introduction wwwiccaworldorg
Industry Associations wwwiccaworldorg
Introduction The global community and knowledge hub for the international association meetings industry ICCA represents the main specialists in organising, transporting, and accommodating international meetings and events, and comprises 1,100 member companies and organisations in almost 100 countries worldwide wwwiccaworldorg
ICCA Offices North America: New Jersey HO & Europe: Amsterdam Middle-East: Dubai Latin America & Caribbean: Montevideo Africa: Cape Town Asia-Pacific: Petaling Jaya wwwiccaworldorg
Geographical Members 67 Scandinavian 102 North America 74 UK / Ireland 88 France Benelux 62 Iberia 113 Mediterranean 160 Central Europe 45 Middle East 83 Latin America 44 Africa 231 Asia-Pacific wwwiccaworldorg
African Chapter Members 44 Members Botswana 1 Ethiopia 3 Kenya 4 Mozambique 1 Rwanda 3 South Africa 25 Tanzania 4 Uganda 1 Zambia 1 Zimbabwe 1 wwwiccaworldorg
African Economic Outlook Source: African Economic Outlook 2017 Nigeria & South Africa make up almost half of Africa s GDP East Africa is fastest-growing region Chinese, UAE and Italian firms were the top 3 investors Africa has highest proportion of worldwide entrepreneurs Only 2 countries export more than they import (Botswana & Swaziland) Focus slowly moving away from commodities wwwiccaworldorg
Why Business Tourism wwwiccaworldorg
Meetings: More than High Value Tourism Meetings Incentive Travel Convention Exhibition MAJOR DRIVER Economic & Academic Development Professional & Societal Development wwwiccaworldorg
Business Tourism What makes Business Tourism so important for social and economic development? Highly lucrative/high yield sector Driver of investment in infrastructure Driver of investment in human capital Highly integrative sector by its very nature Contributor to investment and trade Contributor to increased leisure tourism Enhancer of brand image wwwiccaworldorg
Infrastructure Developments wwwiccaworldorg
Air Connectivity Africa s Busiest Airports by Passengers handled (2016) Source: Airport Authorities Rank Airport (City, Country) Millions 1 OR Tambo International Airport (Johannesburg, South Africa) 207 2 Cairo International Airport (Cairo, Egypt) 164 3 Cape Town International Airport (Cape Town, South Africa) 101 4 Addis Ababa Bole International Airport (Addis Ababa, Ethiopia) 89 5 Mohammed V International Airport (Casablanca, Morocco) 86 6 Houari Boumediene Airport (Algiers, Algeria) 72 7 Jomo Kenyatta International Airport (Nairobi, Kenya) 71 8 Murtala Muhammed International Airport (Lagos, Nigeria) 67 9 King Shaka International Airport (Durban, South Africa) 52 10 Tunis-Carthage International Airport (Tunis, Tunisia) 49 wwwiccaworldorg
Intra-African Airline Connectivity 5% 2018 YOY new 70 30 planned wwwiccaworldorg
Airport Infrastructure Blaise Diagne International Airport Dakar, Senegal Cost of $575 million Opened in 2017 wwwiccaworldorg
Airport Infrastructure Bugesera International Airport Kigali, Rwanda Cost of $818 million Opening in 2019 wwwiccaworldorg
Airport Infrastructure Kenneth Kaunda International Airport Lusaka, Zambia Cost of $360 million (new terminal building) Completion 2019 wwwiccaworldorg
Fastest growing Airline in Africa Air Connectivity 100 Current Fleet 68 On Order 100+ International Destinations in 5 Continents 58+ Destinations in Africa 20+ Domestic Destinations in Ethiopia 2007/2008-2 504 646 2016/2017-8 761 101 wwwiccaworldorg
Air Connectivity Destination Weekly Frequency Date Launched Africa Harare 7 April 2017 Dakar 3 October 2017 Abuja 4 April 2018 Cape Town 4 May 2018 International London (Gatwick) 3 May 2017 Brussels 3 July 2017 Mumbai 4 April 2017 wwwiccaworldorg
Hotel Infrastructure Top 10 Hotel Chains by Number of Planned Hotels 2017 # Name Hotels Rooms Ave Size 1 AccorHotels 84 13,286 158 2 Marriott International 83 16,393 198 3 Hilton 41 9,098 222 4 Carlson Rezidor Hotel Group 39 7,862 202 5 Best Western Hotels & Resorts 18 1,652 92 6= Louvre Hotels Group 13 1,325 102 6= Mantis Collection 13 537 41 8 CityBlue Hotels 11 803 73 9 Mangalis Hotel Group 10 1,349 135 10 Meliá Hotels International 9 2,437 271 Source: Africa Data powered by Africa Business Communities wwwiccaworldorg
Hotel Infrastructure Top 10 Countries 2017 by Number of Planned Hotels 2017 # Name Total Source: Africa Data powered by Africa Business Communities Onsite Construction 1 Egypt 35 9,851 7,355 75% 2 Nigeria 61 10,313 4,296 42% 3 Morocco 34 5,271 3,660 69% 4 Tunisia 17 3,852 3,204 83% 5 Kenya 19 3,453 3,073 89% 6 Ethiopia 20 3,819 2,782 73% 7 Algeria 17 3,771 2,717 72% 8 Angola 54 6,939 3,060 44% 9 Cape Verde 11 3,478 1,337 38% 10 South Africa 33 4,484 1,263 28% wwwiccaworldorg
Convention Centre Infrastructure Phase One Completion 2020 wwwiccaworldorg
Convention Centre Infrastructure Expansion of Lake Nyasa Hall Opened May 2017 wwwiccaworldorg
ICCA Statistics wwwiccaworldorg
2008 vs 2017 Association conferences globally 2008 @ 9,332 10 years later 2017 @ 12,563 wwwiccaworldorg
Criteria Be held on a regular basis Min of 50 participants Rotate between at least 3 countries wwwiccaworldorg
2017 ICCA Rankings 12,563 Total Number of Global Meetings wwwiccaworldorg
2017 ICCA Rankings Number of Meetings per Country Total of 359 African Meetings Rank per Country #1 South Africa 122 #2 Morocco 33 #3 Rwanda 21 #4 Egypt 17 #4 Ethiopia 17 #4 Kenya 17 #5 Tunisia 14 wwwiccaworldorg
2017 ICCA Rankings Number of Meetings per City Total of 361 African Meetings Rank per City #1 Cape Town 53 #2 Johannesburg 23 #3 Kigali 21 #4 Marrakech 20 #5 Addis Ababa 13 wwwiccaworldorg
Size of meetings (2008-2017) wwwiccaworldorg
Number of Meetings per month (2008-2017) wwwiccaworldorg
Type of Venue (2008-2017) wwwiccaworldorg
In conclusion Increasing membership pressure on NGO s to meet in Africa Diversification in African economies; tourism increasingly important sector of economy Investment in congress infra-structure Increase in national professional organisations More national association congresses Fast growing middle class stimulus for economy More corporate meetings, product launches, exhibitions wwwiccaworldorg
Thank you wwwiccaworldorg