WE IMAGINE FUTURE WE ENSURE SUCCESS ACCORHOTELS GLOBAL DEVELOPMENT SUMMARY 2018 1
AccorHotels global player 29% * Europe ** We are a leading hotel operator AccorHotels is a global hotel operator, as well as market leader in Europe, Latin America, Middle East & Africa and Asia Pacific. We operate 2,260 hotels under direct management contract and an additional 2,040 hotels under franchise contract. Every night, we welcome more than 500,000 guests in 4,300 hotels in 100 countries. 23% * France 1,585 75 143,900 7,100 1,250 175 176,400 24,100 27% * Asia Pacific OUR GLOBAL STATURE AND FOOTPRINT PROVIDE OWNERS WITH REAL BENEFITS POWERFUL BRANDS AND PERFORMING SERVICES PROVEN TECHNIQUES AND LARGE ECONOMIES OF SCALE STRONG LOCAL OPERATIONS EXPERTISE AND SUPPORT ONGOING FINANCIAL RETURN 4% * North & Central America and Caribbean 80 10 27,700 3,000 8% * South America 8% * Africa & Middle East 205 115 47,900 32,400 835 360 168,400 75,300 270,000 employees in AccorHotels addresses 330 135 51,700 19,100 67 % MANAGEMENT CONTRACT 33 % FRANCHISE CONTRACT 34 % ECONOMY 23 % LUXURY & UPSCALE 43 % MIDSCALE 4,300 HOTELS ALMOST 620,000 S 870 HOTELS 161,000 S 73 % MANAGEMENT CONTRACT 27 % FRANCHISE CONTRACT 38 % ECONOMY 28 % LUXURY & UPSCALE 34 % MIDSCALE HOTEL Figures as of end December 2017 * Based on number of rooms as of end December 2017 (616,181 rooms in network) ** Excluding France 2 3
AccorHotels global development We open 1 hotel every 33 hours HOTEL DEVELOPMENT KNOW-HOW We are fully committed to imagining your future and ensuring your success by building a long-term relationship. Your success is our success. Benefit from the expertise and support of our local Development teams to maximize your investment. We advise you on well-researched site location, fully accredited brand selection, fact-based project feasibility and metrics targeted performance. Whether you are a real estate owner and developer, and independent hotelier or an investor, whether converting an existing property or building a new hotel, with a management or a franchise contract, you can rely on AccorHotels to provide a superior return on your investment. In 2017 260 hotels & 41,000 rooms OPENINGS 40 hotels & 11,000 rooms ACQUISITIONS 370 hotels & 58,000 rooms SIGNINGS 870 hotels & 161,000 rooms RESIDENTIAL DEVELOPMENT EXPERTISE We bring unrivalled industry expertise to the development of branded private residences and extended stay serviced residences. Our Residential offering includes for-sale branded residences which are typically co-located with an AccorHotels property and sold to individual purchasers. Providing development partners with a tremendous value creation opportunity, our branded private residences offer the potential to generate significant brand premiums and enhanced hotel economics as a result of co-location strategy. They drive supplementary revenue (F&B, Spa) to the hotel. Proactive lead generation and sales advisory and marketing support, coupled with a comprehensive residential owner benefits offering, further extends the competitive advantage enjoyed by our residential development partners. Located in ultra-prime urban locations and the most sought after resort destinations, our luxury mixed-use residential properties are natural extensions of our iconic hotel brands. Fairmont Century Plaza, San Francisco, USA 2019 Opening - 594 rooms Raffles Jakarta, Indonesia 173 rooms & 88 residences >20 branded residences 50 residences under development 3,000 residential owners ACCORHOTELS NUMBER OF S OPENED - ORGANIC GROWTH 36,000 38,000 41,000 30,000 23,000 Sofitel Sydney Darling Harbour, Australia 2017 opening - 590 rooms 2013 2014 2015 2016 2017 Fairmont Quasar Istanbul, Turkey 209 rooms & 260 Residences 4 5
AccorHotels privileged partners 2,040 franchised hotels 2,260 managed hotels We ensure your hotel s success & profitability Within our wide portfolio of leading brands, from high-end luxury to economy, there is one that will perfectly meet your criteria and offer you immediate brand awareness and brand premium. Our Central Reservation System will give you access to over 110 distribution channels and will boost your hotel s sales and revenue. Our increasingly powerful loyalty programme will bring your hotel new guests. 200 local operation experts 100 countries FRANCHISE CONTRACT By joining us, you benefit from the strength of our global network of over 2,000 locally run franchised hotels. MANAGEMENT CONTRACT By choosing AccorHotels, you are joining forces with a global leading hotel operator running near 2,300 hotels. We stimulate your hotel s sales, increase your average room rate and generate additional revenue. Our local experts help you at every step, from integrating your hotel into your brand to marketing your franchise, year after year. We sell and manage your hotel s day-to-day operations, from budgets and accounting to performance and personnel. We implement decisions made with you. We run effectively your hotel and boost your profits. Your benefits 1 Gain immediate and significant brand awareness and brand premium 4 Generate additional revenue for your hotel 2 Entrust your hotel s distribution to a global digital expert in a world where models are constantly evolving 5 Control your costs, benefiting from the best market conditions thanks to our size & buying power 3 Boost your sales, ensuring a significant pool of international guests 6 Maximise your profits DISCOVER OUR POWERFUL BRANDS AND PERFORMING SERVICES Pullman Liverpool, United Kingdom - 216 rooms 6 7
AccorHotels powerful brands We offer the largest brand portfolio CLASSIC LIFESTYLE LEISURE EXTENDED STAY BRANDED RESIDENCES HIGH-END LUXURY LUXURY UPPER UPSCALE SERVICED RESIDENCES SERVICED RESIDENCES SERVICED RESIDENCES SERVICED RESIDENCES We offer the largest brand portfolio in the hotel industry comprising internationally acclaimed luxury and upperupscale brands as well as popular midscale and economy brands, in-demand lifestyle smart concepts and awe-inspiring renowned resorts. Alongside our celebrated hotels brands, AccorHotels also manages services residences properties for extended stays and branded private residences. LIVING MIDSCALE ECONOMY Raffles 11 hotels / 1,927 rooms Banyan Tree 23 hotels / 2,559 rooms Fairmont 76 hotels / 29,697 rooms Sofitel Legend 5 hotels / 873 rooms SO/ Sofitel 5 hotels / 619 rooms Sofitel* 126 hotels / 31,939 rooms Rixos 22 hotels / 8,244 rooms MGallery 91 hotels / 9,495 rooms Pullman 121 hotels / 36,174 rooms Swissôtel 31 hotels / 13,431 rooms Angsana 13 hotels / 1,630 rooms 25hours 10 hotels / 1,347 rooms Grand Mercure 48 hotels / 11,086 rooms Novotel 496 hotels / 96,771 rooms Mercure 779 hotels / 100,160 rooms Adagio 55 aparthotels / 6,693 apartments Mama Shelter 7 hotels / 797 rooms ibis 1,137 hotels / 145,081 rooms ibis Styles 422 hotels / 43,213 rooms Adagio access 45 aparthotels / 4,766 apartments ibis budget 588 hotels / 58,096 rooms Jo&Joe 1 hotel / 98 beds 8 9 * Including SO & LEGEND Domestic brands: Hotel F1 (France), The Sebel (Australia, New Zealand)
AccorHotels performing services We boost your hotel s revenue and performance The sustainable imperative Ethical excellence COMMIT TO SOCIETY 8 1 MASTER DEVELOPMENT Hotel Development expertise Design & create destination Franchise & management contracting Partner advantages Recruiting the best The world s #1 Academie Employee benefits POWER TALENTED STAFF 7 2 POWER HOTEL Smart IT solutions Integrated PMS The CRS* Asset (*Central Reservation System) Operational local support Cost-effective procurement Security, safety and risk management EASE OPERATION 6 3 OPTIMIZE VISIBILITY Powerful marketing Wide social media presence Sponsorship magic Massive tradeshows Great guest knowledge Winning e-reputation Customer caring 5 MAGNIFY CUSTOMER EXPERIENCE 4 MAXIMIZE REVENUE Distribution & Digital services High-impact e-commerce Booming AccorHotels App Le Club AccorHotels loyalty advantage Worldwide sales power Clever call centers Revenue Management 10 11 (RABAT FERMÉ)
AccorHotels performing services AccorHotels digital presence We boost your hotel s revenue and performance We lead digital hospitality The sustainable imperative Ethical excellence Recruiting the best The world s #1 Academie Employee benefits Operational local support Cost-effective procurement Security, safety and risk management Great guest knowledge Winning e-reputation Customer caring COMMIT TO SOCIETY POWER TALENTED STAFF EASE OPERATION MAGNIFY CUSTOMER EXPERIENCE Hotel Development expertise MASTER Design & create destination 1 RETENTION 1 DEVELOPMENT Franchise & management MANAGE REPUTATION contracting Voice of the Guest program: 100% of hotels equipped Partner advantages to manage guest feedback online E-reputation performance score (RPS): 82/100 global average Customer Caring: 5 caring centres in 13 languages serviced by John Paul 8 4 7 6 5 4 2 3 POWER HOTEL MAXIMIZE REVENUE OPTIMIZE VISIBILITY Smart IT solutions Integrated PMS The CRS* Asset (*Central Reservation System) Powerful marketing Wide social media presence Sponsorship magic Massive tradeshows Distribution & Digital services High-impact e-commerce Booming AccorHotels App Le Club AccorHotels loyalty advantage Worldwide sales power Clever call centers Revenue Management BRING GUESTS BACK Le Club AccorHotels loyalty program advantage: 40 million members, 23,000 additional members per day Le Club AccorHotels loyalty program performance: 30.6% global average contribution to hotel s revenue La Collection by Le Club AccorHotels: online store to redeem points Dematerialized Le Club AccorHotels card GUEST EXPERIENCE ENHANCE GUEST EXPERIENCE 70 city guides: available on AccorHotels.com app Online check-in & fast check-out: personalized, simplified welcome and smooth departure for guests registered on AccorHotels.com (5 million transactions) One-click payment: personal E-wallet for 250,000 guests Digital in-app hotel services (room service, restaurant menu, taxi...): 2,600 hotels equipped Restaurants by AccorHotels: 500 restaurants bookable online AccorHotels press: 6,000 free magazines & newspapers available via AccorHotels.com app 3 2 ACQUISITION PULL & DRIVE DEMAND Worlwide media investment: 100 million budget each year (TV, radio, web, print etc.) 100 country digital campaigns each year Wide social media presence: > 25 million fans on Facebook, Twitter, YouTube, Pinterest & LinkedIn Strong AccorHotels & brand sponsorships: AccorHotels Arena, Roland Garros, Australia Open, 2024 Paris Olympic city, etc. High-impact paid search advertising: > 45 million invested each year Booming metasearch engines: > 20 global partnerships (Trip Advisor, Kayak, Trivago, etc.) AccorLocal: additional revenue thanks to local customers PUSH & CONVERT DEMAND Great guest knowledge & big database: > 60 million individual customers Smart predictive email campaigns: > 1 billion personalized emails sent each year Worldwide tactical promotional operations: > 70 million revenue generated each year DISTRIBUTION SELL INVENTORY IN REAL TIME Central Reservation System: 66% global average contribution rate to hotel revenue Web: > 40% of revenue generated AccorHotels web: AccorHotels.com + brand.com = > 330 million yearly visits AccorHotels.com single app: > 50% of our web visits come from mobile devices Web partners: > 110 online travel agencies (OTAs) connected and accessing inventory and offers in real time GDS/IDS: traditional travel agencies, travel management companies & connected tour operators accessing inventory and offers in real time Call centers: 900 sales agents operating in 10 call centers in 18 languages TAGS: group booking solutions MAXIMIZE REVENUE Global & national sales teams: 700 sales representatives in > 45 sales offices E-commerce team: 250 experts worldwide Revenue Management: +5% global average in REVPAR performance for hotels using AccorHotels RM on-demand solutions We boast an ambitious digital strategy based on a 225 million 5-year plan to enhance the digital experience of our customers, partners and employees. Our digital sales and marketing strategy is designed to boost your hotel s revenue and performance by: driving business thanks to powerful ACQUISITION solutions and campaigns optimizing your hotel DISTRIBUTION through more than 110 different channels improving GUEST EXPERIENCE and overall satisfaction increasing guest RETENTION rate. 10 12 (3 E DE COUVERTURE) 13 (RABAT OUVERT)
15 February 2018 Photos AccorHotels photo library Cover photo: Pullman London Saint Pancras, United Kingdom (216 rooms) FIND LOCAL DEVELOPER CONTACT accorhotels.group/hoteldevelopment