HELLO DURBAN! Welcome to the TGCSA Annual Stakeholder Roadshow

HELLO DURBAN! Welcome to the TGCSA Annual Stakeholder Roadshow

STRATEGIES TO DELIVER ON OUTCOMES

Ensure Tourism is the leading economic sector in South Africa, and so promote sustainable economic and social empowerment of all South Africans Implement a recognisable and credible, globally bench-marked system of quality assurance for accommodation and MESE experiences which can be relied upon by visitors when making their choice of establishment

CONSISTENT ACCURACY!

THE GRADING PROCESS

OLD vs. NEW SYSTEM

PUTTING THE S-T-A-R-S WHERE THEY BELONG NEW OLD 1 Acceptable 1 Fair 2 Good 2 Good 3 Very Good 3 Very Good 4 Excellent 4 Excellent 5 Outstanding 5 Exceptional

CATEGORY DEFINITIONS

WORDING TO ASSESSMENT AREAS

TOTAL AREAS TO BE ASSESSED NEW OLD

TOTAL POINTS TO BE SCORED NEW OLD 1,000 460

OLD SCORING METHOD

NEW SCORING METHODS - QIT SA SYSTEM YES NO

UNIVERSAL ACCESSIBILITY A FIRST IN THE HISTORY OF GRADING!

UA LEVEL - VISUAL

UA LEVEL - COMMUNICATION Offensive = Deaf and Dumb Correct Term = Hearing impaired

THE ASSESSORS

TRAINING ON THE NEW GRADING CRITERIA & IT SYSTEM Assessors and TGCSA Staff! 80% Pass attained! SETA unit standard 11

ACCREDITED ASSESSORS 2007 72 2010 68 2011 46 down 26 from 2007 3RD ANNUAL ASSESSOR CONFERENCE 2012 59

3RD ANNUAL ASSESSOR CONFERENCE

THE ACCREDITATION

PRE-SCREENING OF PROPERTIES Provincial Master Assessor - MAIN responsibility One more control measure Final decision by Awards Committee

MONTHLY AWARDS COMMITTEE MEETINGS 10 Members +Chief Quality Assurance Officer (Me) Chairman Mr Peter Bacon

Mr Ahmed Chotia (Travel) Mr Mzi Gcanga (Architecture) Mr Philip Thompson (UA)

Mrs Smangele Nhlapo (Decor) Mr Julian Smith (Decor)

Mr Jegie Padmanathan (Hospitality) Mr Brett Dungan (Hospitality) MrTony Hazel (Hospitality) Mr Alan Romburgh (Hospitality)

REQUESTS FOR DISPENSATIONS AND GRACE PERIOD GRANTED BY TGCSA

GRACE PERIOD REQUESTS GRANTED

DISPENSATION REQUESTS GRANTED

THE ACCREDITATION

Plaque has been redesigned with new security features.

South Africa needs to know how friendly our tourism accommodation facilities are to people living with disabilities

A LOOK AT THE ESTABLISHMENTS IN DETAIL

LIFE CYCLE OF THE TGCSA 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 BUDGET 11-12 Total Renewals 986 1 222 2 017 3 784 4 742 5 132 6 007 4 965 5 083 Total New Gradings 986 236 795 1 767 958 658 1 808 1 635 967 968 GRAND TOTAL EST 986 1 222 2 017 3 784 4 742 5 400 6 940 7 642 5 932 6 051-22% Annual Increase 24% 65% 88% 25% 14% 29% 10% -22% 2%

ESTABLISHMENTS SUMMARY - AS AT END DEC 11 NON-HOTEL ACCOMMODATION EC FS GP KZN LP MP NW NC WC GRAND TOTAL Backpacker & Hostelling 12 1 6 8 0 1 1 5 27 61 Bed & Breakfast 204 20 151 261 22 44 28 50 320 1 100 Caravan & Camping 9 4 1 11 11 6 6 11 18 77 Country House 32 2 12 21 5 12 2 2 74 162 Self Catering 115 22 82 175 75 69 32 43 686 1 299 Guest House 220 55 353 172 52 99 88 105 585 1 729 Lodge 48 6 37 68 73 53 42 20 29 376 NON-HOTEL ACCOMMODATION TOTAL 640 110 642 716 238 284 199 236 1 739 4 804 HOTEL TOTAL 51 18 116 85 27 23 13 23 160 516 ACCOMMODATION GRAND TOTAL 691 128 758 801 265 307 212 259 1 899 5 320 MESE TOTAL (BUSINESS TOURISM) 5 6 65 9 12 17 19 4 12 149 GRAND TOTAL GRADED PROPERTIES 696 134 823 810 277 324 231 263 1 911 5 469 The figures above reflect all approved products in QiT reflecting a Live status. It excludes cancelled, applying and rejected properties.

ESTABLISHMENTS SUMMARY TOTAL NUMBER NON-HOTEL ACCOMMODATION EC FS GP KZN LP MP NW NC WC GRAND TOTAL TOTAL N Backpacker & Hostelling 12 1 6 8 0 1 1 5 27 61 1% Bed & Breakfast 204 20 151 261 22 44 28 50 320 1 100 21% Caravan & Camping 9 4 1 11 11 6 6 11 18 77 1% Country House 32 2 12 21 5 12 2 2 74 162 3% Self Catering 115 22 82 175 75 69 32 43 686 1 299 24% Guest House 220 55 353 172 52 99 88 105 585 1 729 33% Lodge 48 6 37 68 73 53 42 20 29 376 7% NON-HOTEL ACCOMMODATION TOTAL 640 110 642 716 238 284 199 236 1 739 4 804 13% 2% 13% 15% 5% 6% 4% 5% 36% HOTEL TOTAL 51 18 116 85 27 23 13 23 160 516 10% 10% 3% 22% 16% 5% 4% 3% 4% 31% ACCOMMODATION GRAND TOTAL 691 128 758 801 265 307 212 259 1 899 5 320 13% 2% 14% 15% 5% 6% 4% 5% 36% MESE TOTAL (BUSINESS TOURISM) 5 6 65 9 12 17 19 4 12 149 3% 4% 44% 6% 8% 11% 13% 3% 8% GRAND TOTAL GRADED PROPERTIES 696 134 823 810 277 324 231 263 1 911 5 469 13% 2% 15% 15% 5% 6% 4% 5% 35%

ESTABLISHMENTS SUMMARY- TOTAL ROOMS NON-HOTEL ACCOMMODATION EC FS GP KZN LP MP NW NC WC GRAND TOTAL TOTAL N Backpacker & Hostelling 12 1 6 8 0 1 1 5 27 3 060 3% Bed & Breakfast 204 20 151 261 22 44 28 50 320 7 236 8% Caravan & Camping 9 4 1 11 11 6 6 11 18 5 073 6% Country House 32 2 12 21 5 12 2 2 74 1 865 2% Self Catering 115 22 82 175 75 69 32 43 686 11 992 13% Guest House 220 55 353 172 52 99 88 105 585 16 338 18% Lodge 48 6 37 68 73 53 42 20 29 6 544 7% NON-HOTEL ACCOMMODATION TOTAL 6514 1373 6915 7597 4368 4537 4575 3050 13179 52 108 13% 3% 13% 15% 8% 9% 9% 6% 25% HOTEL TOTAL 2693 1099 10746 6067 1378 1464 1676 832 10980 36935 41% 7% 3% 29% 16% 4% 4% 5% 2% 30% ACCOMMODATION GRAND TOTAL 9207 2472 17661 13664 5746 6001 6251 3882 24159 89 043 10% 3% 20% 15% 6% 7% 7% 4% 27% MESE TOTAL (BUSINESS TOURISM) 22 12 554 36 37 55 68 7 66 857 3% 1% 65% 4% 4% 6% 8% 1% 8% GRAND TOTAL GRADED PROPERTIES 9229 2484 18215 13700 5783 6056 6319 3889 24225 89 900 10% 3% 20% 15% 6% 7% 7% 4% 27%

THE ROAD AHEAD So where to from here...?

TGCSA OUTCOME / VISION Implement a recognisable and credible, globally bench-marked system of quality assurance for accommodation and MESE experiences which can be relied upon by visitors when making their choice of establishment

PUTTING STARS WHERE THEY BELONG

INTERNAL CONSUMER TRADE Back to basics Organisational effectiveness strategy Awareness / quality assurance campaign

TRADE you are the star CONSUMER expect star treatment

TGCSA - CREATIVE SNAPSHOT / PHASE 1 Consumer Ads Phase 1 Trade Ads Phase 1

TGCSA - CREATIVE SNAPSHOT / PHASE 2 Consumer Ads Phase 2 Trade Ads Phase 2 Consumer - Radio Trade - Radio

TGCSA CREATIVE IN SITU / PHASE 1 - CONSUMER April 2011 April 2011 April 2011 May 2011 July 2011 September 2011 Spetember 2011 September 2011 October 2011

TGCSA - CREATIVE IN SITU / PHASE 1 / CONSUMER PRESS 24 April 2011 17 April 2011 17 April 2011

May 2011 July 2011

2012 AWARENESS ENGAGE CONVERT 2013 QUALITY ASSURANCE Consumer Trade REASON TO BELIEVE BENEFIT DRIVEN CAMPAIGN Consumers need to understand the grading system in order to demand establishments are graded Graded establishments offer value for money Internationally recognised grading system Internationally respected Puts the consumer in control Establishments need to be proud to be graded as it leads to respect and increased business Graded establishments can enter the ETAM award Graded establishments can participate in the WELCOME award National product database Inititatives by SAT, Provincial Government and National Board SA What s in it for me? (EMOTIONAL / TESTIMONIAL) FROM A BRAND PERSPECTIVE Star grading is a symbol of quality assurance for accommodation and conferencing establishments Working session around value proposition RTB (FUNCTIONAL)

SOCIAL MEDIA

so...? i hear you ask

RISK??

NORTH WEST

EXPEDIA Expedia.com is the world s leading Online Travel Provider: Plan and book travel Find the best deals Flights, accommodation, car rental 75+ million people visit Expedia every month globally 16+ million by Europeans 14 million hotel searches every day!! Highly interactive with an average time on site of 9:50 min

TRIPADVISOR TripAdvisor is the world s leading Travel Review Site with over 50mil unique monthly visitors: Tourists - Plan travel - Travel reviews, photos & personal experiences Establishments - Establishments can respond to reviews directly More than 60 million travel reviews and opinions from travelers around the world 1,300,000+ businesses 93,000+ destinations 520,000+ hotels 155,000+ attractions 715,000+ restaurants 8,000,000+ candid traveller photos

TRIPADVISOR & SAT MORE THAN 5,072 87,640 70% Positive Reviews From Graded Establishments Listed establishments on Reviews Out of 23,467

WAYN.COM WAYN, which stands for Where Are You Now: - Users interact to log trips, see whose where and make friends both locally and internationally, to share their dreams and activities, and to gain inspiration for travel and lifestyle choices. Connects travelers based on their location Largest social travel site in the world 18.8 million members to date. Averages 7 million unique users a month Present in 193 countries

United States UK & Ireland Germany Sweden, Denmark,Norway Italy Nordic Countries: Sweden, Denmark, Norway Spain France Australia, Hong Kong, Singapore, Taiwan, Korea and New Zealand South America: Mexico, Argentina Canada

SITE BREAKDOWN BY TRAFFIC

MEDIA BUY RESULTS - Average click through rate 0.2%

MEDIA BUY RESULTS Sales performance data from Travelocity & Lastminute: Sales leads: 2,704 Value of sales: R17,632,047

WHAT S IN IT FOR YOU

Register on the South African Tourism Directory, so that you can get a free online profile 300 000

You get access to the southafrica.net traffic - avg. 350,000 unique users a month 40% Search for accommodation

Once you're signed-up, you can also promote special offers you have on southafrica.net by registering on the Trade Extranet, and uploading your special deals.

FREE DISPLAY - M.SOUTHAFRICA.NET

FREE DISPLAY - TOUCH TABLE Has been at WTM in London Top Resa in Paris EITBM in Madrid Vakansiebeurse in Amsterdam ITB in Berlin.

All of this additional exposure for your establishment that would typically cost you a small fortune to do on you own budget, not to mention having to be a whizz-kid in Search Engine Optimisation, Website Development, Online banner campaigns, Mobile site and Database administration

LET S CONTINUE FLYING THE FLAG! THANK YOU