set your alarm for the SUNRISE. your intention for GRATITUDE. we ll inch your SOUL toward something new. let s SHAKE THINGS UP. with chefs. artists. nutritionists. physicians. certified deburdeners. licensed listeners. personalized healers and professors of PEACE. now HEALTH IS YOUR WEALTH. experiences your luxury. nature your art. whisk away for QUALITY TIME with number one. and return home clearheaded. rebooted and ready. we open doors to you. YOU. FIRST THERE S YOU
2
legacy of wellness celebrating bespoke experiences FIRST THERE S YOU We had few competitors when the first Canyon Ranch wellness resort opened in 1979. Over the years, the healthy living landscape has exploded and we have grown with it. As we expand our wellness offerings, we do so with a commitment to the quality our brand has become synonymous with. From health spa to extreme fitness, medical wellness to spiritual retreats, adventure vacations to luxury resort relaxation, we deliver exceptional experiences across all categories. TABLE OF CONTENTS 09 Motivation 17 Transformation 21 Passion 31 Selection 49 Expansion 59 Vision 71 Conversation Every Canyon Ranch stay is as unique as the individuals who spend time with us. Thanks to our expertise across multiple disciplines and our wide variety of services in the wellness space, we attract a diverse, multi-generational audience and deliver customized getaways. We are in service of every guest affirming our commitment to the First There s You philosophy. 3
The creation of Canyon Ranch stems directly from the experience of founder Mel Zuckerman, who overweight, sedentary and desperate checked himself into a fat farm in 1978. After just 10 days of physical training and healthy eating, he realized he felt wonderful; he d changed his life forever and he wanted to help other people change theirs. Pursuing a vision of healthy living, Mel and his wife, Enid, opened Canyon Ranch was a haven of wellness and inspiration. 1979 Opened the first Canyon Ranch wellness resort in Tucson, Arizona. 1989 Established Canyon Ranch wellness resort in Lenox, Massachusetts. 1999 Launched our spa + fitness concept servicing The Venetian and The Palazzo resorts in Las Vegas. 2004-17 Set sail with our spa + fitness At Sea concept. Now on four cruise lines; 22 ships total. 2008-15 Developed and managed an oceanfront wellness concept Hotel + Spa in Miami Beach. 4
wellness inventors and innovators CANYON RANCH EVOLUTION legacy of wellness 2016-17 Developed and managed our first international resort in Kaplankaya, Turkey. 2017 John Goff of Goff Capital became the chairman and owner of Canyon Ranch. 2017 Introduced CR aesthetics and CR shops in Tucson. Developed 19 condominiums for Canyon Ranch Living Lenox. 2018 Opened CR CREĀT, first quick-andcasual healthy food and beverage venue. Launched partnership with Singapore Airlines to offer passengers nutrition, relaxation and fitness in the sky. 2019 Debut of Canyon Ranch Wellness Retreat in California, offering purposeful experiences for nature-infused inspiration and restoration. 5
Canyon Ranch is the world s recognized leader in healthy living and luxury spa vacations, with wellness experiences on land, at sea, and in the sky. We host guests from around the world and receive prestigious awards and accolades for our innovative approach to wellness. With an ever-expanding number of strategic partnerships, we are poised to bring even greater growth and development to the brand. 11-time winner, Condé Nast Traveler Best Spa Award 2016 Forbes Travel Guide FOUR STAR Canyon Ranch spa + fitness Las Vegas Andrew Harper BEST SPA RESORTS Canyon Ranch Tucson U.S. News & World Report Best Hotels #3, TUCSON BEST HOTELS Canyon Ranch Tucson Condé Nast Traveler Readers Choice Awards #19, TOP RESORTS IN TEXAS & THE SOUTHWEST Canyon Ranch Tucson #20, TOP RESORTS IN NEW ENGLAND Canyon Ranch Lenox Spafinder Wellness Travel Awards BEST IN THE U.S. Canyon Ranch Tucson BEST FOR MEN Canyon Ranch Tucson Canyon Ranch spa + fitness Las Vegas BEST FOR FITNESS Canyon Ranch Tucson BEST FOR OUTDOOR ADVENTURE Canyon Ranch Tucson BEST FOR MIND & SPIRIT Canyon Ranch Tucson BEST FOR MEDICAL Canyon Ranch Tucson BEST WEIGHT LOSS PROGRAM Canyon Ranch Tucson 6
we punch above our weight BRAND AUTHORITY legacy of wellness 2017 Virtuoso Best of the Best Awards BEST WELLNESS PROGRAM Canyon Ranch Tucson Travel + Leisure 2017 World s Best Awards 10 BEST DESTINATION SPAS Canyon Ranch Lenox TripAdvisor CERTIFICATE OF EXCELLENCE Canyon Ranch Tucson and Canyon Ranch Lenox #1 WELLNESS & SPA LOCATION IN LAS VEGAS Canyon Ranch spa + fitness Las Vegas Boston Magazine s Best of Boston Awards BEST WELLNESS RETREAT Canyon Ranch Lenox Organic Spa Magazine BEST GOING SOLO Canyon Ranch Lenox Golf & Leisure Magazine BEST SPA IN LAS VEGAS Canyon Ranch spa + fitness Las Vegas 2018 Forbes Travel Guide FOUR STAR Canyon Ranch spa + fitness Las Vegas Travel + Leisure 2018 World s Best Awards TOP 10 DOMESTIC DESTINATION SPAS Canyon Ranch Tucson Travel and Hospitality Awards SPA OF THE YEAR IN NEVADA Canyon Ranch spa + fitness Las Vegas ISPA Innovate Award EXPERIENCE CATEGORY Canyon Ranch Lenox TREATMENT CATEGORY Canyon Ranch Tucson U.S. News & World Report Best Resorts #1, TUCSON BEST RESORTS Canyon Ranch Tucson #5, MASSACHUSETTS BEST RESORTS Canyon Ranch Lenox #8, ARIZONA BEST RESORTS Canyon Ranch Tucson 7
Canyon Ranch has been a wonderful 20-year partnership, and the single most interesting and enjoyable investment I have ever made. John C. Goff Chairman and Owner, Canyon Ranch
committed leadership MOTIVATION
synergy and fresh momentum EXCELLENCE MEETS EXTRAORDINARY John Goff, of Goff Capital, became the owner of Canyon Ranch in June of 2017. With years of expertise in premier real estate holdings and a long-time personal connection to Canyon Ranch, his ownership has brought a surge in momentum and vast new opportunities to the brand. Canyon Ranch is an extraordinary company, and has attracted extraordinary talent. The depth and breadth of the individuals that comprise our leadership is unparalleled. This talented team is passionate about wellness and committed to helping guests experience the benefits of healthy living while growing the Canyon Ranch brand. That s our true north; our common goal. 10
carrying on the legacy CANYON RANCH LEADERSHIP SUSAN DOCHERTY Chief Executive Officer At the helm of the world s leading wellness brand, Susan Docherty is carrying forward the company s history of excellence, inspiration and innovation. She has guided Canyon Ranch into its next chapter of growth with milestones including the expansion of our Canyon Ranch spa + fitness concepts; At Sea, across four renowned cruise lines; the Canyon Ranch Living development at our Lenox resort, a partnership with Singapore Airlines offering wellness experiences in the sky; and our first wellness retreat in California. Docherty brings nearly three decades of branding, marketing and product innovation experience to her role, having held previous Vice President level roles at General Motors in the United States, Europe and Asia. She is pleased to introduce key members of the Executive Team. committed leadership 11
THOMAS KLEIN President, Chief Operating Officer Klein directs all operational aspects of the business, including fiscal operating and planning, owner relations and overseeing brand extensions and development opportunities. He has worked in the luxury hospitality industry for more than 30 years, managing multiple-unit properties globally for brands including Fairmont Hotels and Resorts and The Ritz-Carlton Hotel Company. JASON PHINNEY Chief Financial Officer Through Phinney s leadership and supervision of the accounting and finance departments, our capabilities have expanded exponentially to service our growth trajectory. He joined the executive team after a celebrated 17-year career with Crescent Real Estate Holdings, where he gained invaluable experience leading the financial health of privately held and publicly traded companies. 12
carrying on the legacy CANYON RANCH LEADERSHIP committed leadership BLAKE CATLETT Chief Development Officer A proven leader in overseeing the planning and execution of key new business initiatives, Catlett will be instrumental in driving exponential levels of growth for Canyon Ranch. As the brand expands, Catlett guides its direction with more than a decade of experience in real estate, including his most recent role at Starwood Capital Group, where he originated, structured and executed investments in the hospitality sector. GARY MILNER Executive Vice President Development; At Sea and Adult Living Milner has been instrumental in extending the brand to new audiences, helping to establish the award-winning Canyon Ranch spa + fitness in Las Vegas, co-developing the same concept for our At Sea division, and negotiating several international resort and residential property transactions. A former private practice lawyer, he also serves as a legal advisor to various Canyon Ranch business entities. MOLLY ANDERSON Vice President Experience Development Anderson revolutionizes offerings for Canyon Ranch on land and at sea, implementing the latest trends and amplifying known-and-loved experiences. She determines how services embody the five brand pillars of integrated wellness and deliver the Canyon Ranch mission. Past experience includes roles with Enchantment Group, KSL Resorts, and Fairmont Hotels and Resorts. 13
committed leadership DIANNA BALABON Senior Vice President Sales & Marketing Balabon guides the efforts of both sales and marketing teams, increasing brand awareness and developing new business. She brings to Canyon Ranch more than 25 years of experience with companies including Leading Hotels of the World, The Peninsula Hotels, André Balazs Properties, Rosewood Hotels & Resorts, and most recently Hakkasan Group. 14 KERRY KENNEDY Vice President Digital and Innovation A digital trailblazer in travel and hospitality, Kennedy leads the brand s digital and innovation strategy to support sales and marketing, drive e-commerce through innovation and increase distribution. He successfully built and led the Digital Centers of Excellence for organizations including Southwest Airlines, Omni Hotels & Resorts, Wyndham Hotels and Hilton Hotels. DENISE BRUZZONE Vice President Sales A luxury hospitality veteran charged to drive sales enterprise-wide, Bruzzone joined Canyon Ranch in March 2017. She brings more than 25 years of experience from global brands such as Mandarin Oriental, where she led efforts to grow market share and develop new business for dozons of hotels in North and Latin America.
MICHELE SMITH Vice President Marketing Smith joined Canyon Ranch in July 2018 and brings nearly three decades of marketing and product development experience in the luxury cruise and hospitality sectors, including global brands such as Silversea, Princess and Renaissance Cruises. In her current role, she leads the marketing team to increase brand awareness and build new brand extensions in an exciting new phase of growth. PAROOL SHAH Vice President Communications Shah was appointed to her current position in December 2016, after leading strategic communications for iconic, international luxury and lifestyle brands for more than 25 years. These brands include the City of Beverly Hills, Two Rodeo and The Ritz-Carlton Hotel Company, where she provided counsel to 44 hotels from Canada to Chile. 15
Canyon Ranch is a sanctuary where innovative experiences inspire and inform your journey to transformative wellness. Richard Carmona, MD, MPH, FACS Chief of Health Innovation, Canyon Ranch 17th Surgeon General of the United States Distinguished Professor of Public Health, University of Arizona
grounded luxury TRANSFORMATION
delivering true wellness OUR NOBLE PURPOSE We are committed to transformative wellness. Our holistic approach to healthy living, combined with a professional team of passionate wellness experts focused on our guests needs and goals, creates an experience that results in longlasting change. WE DELIVER Personalized solutions Precise science-based advice Preventive wellness Rx for living younger longer CONSUMER TRUTH In search of their good life BRAND TRUTH A wise sanctuary NOBLE PURPOSE Transformative wellness to live their fullest life 18
grounded luxury the magic of canyon ranch RELAX & RENEW Our guests come to Canyon Ranch desiring relaxation, renewed energy or improved health and appearance. But what happens is bigger than a change in their physical state. Here, they have the opportunity and expert guidance to explore who they are, and discover what they need to move forward. This journey leads to lasting change a transformation of self. They leave healthier, more in tune with their bodies and minds, and empowered to be the best version of themselves. WE ARE Inspiring Real Nurturing Energized Humble Pioneers Intention-based 19
We have the vision and expertise to evolve our thinking beyond any one discipline integrating offerings across the entire spectrum of wellness. Molly Anderson Vice President Experience Development, Canyon Ranch
transformative wellness PASSION
As a pioneer in lifestyle wellness, Canyon Ranch Health + Healing practices are unparalleled in the wellness resort and spa industries. We have curated a team of renowned professionals to guide our immersive approach in the everchanging world of preventive medicine. Our integrative Health + Healing experts blend the best of Western and complementary medicine with nutrition, life management and spirituality. This department is led by some of the world s most sought-after thought leaders. A holistic approach to lifestyle wellness is at the root of our philosophy. In addition to Health + Healing, Canyon Ranch Fitness + Movement offers guests a plethora of activities, highlighting the magic of movement and its powerful effect on longevity. Ultimately, the soothing touch of our experienced Spa + Bodywork specialists completes the circle of wellness. RICHARD CARMONA, MD, MPH, FACS Chief of Health Innovation 17th Surgeon General of the United States Distinguished Professor of Public Health, University of Arizona A renowned integrative medicine physician, trauma surgeon and global public health leader, Dr. Carmona s expertise drives innovation at Canyon Ranch through his interactions with premier medical institutions and communities with the most distinguished minds in the industry. In addition to being a highly sought keynote speaker, Dr. Carmona serves as an advisory expert to our medical and Health + Healing professionals. 22
transformative wellness a holistic approach HEALTH + HEALING LEADERS DORIS LOPEZ Vice President Health + Healing Lopez develops and executes the Canyon Ranch Health +& Healing strategy, advancing new programming, preparing business opportunities, incorporating appropriate technology and leading the talented contributors on the Health + Healing team. Lopez has led complex healthcare facilities in the New York City area for more than 20 years. STEPHEN BREWER, MD, ABFM Medical Director Canyon Ranch Tucson Specializing in family, integrative and preventive medicines, as well as men s health, Dr. Brewer lectures on a multitude of topics including cognitive vitality, preventive medicine, medical weight loss, peak performance and medically unexplained symptoms. Dr. Brewer has authored and co-authored three books. CYNTHIA GEYER, MD Medical Director Canyon Ranch Lenox Board-certified internist and women s health specialist, Dr. Geyer is an expert in women s health issues such as transition hormones, effects of sleep deprivation, and weight loss management strategies to boost metabolism and harness energy. In addition to her role at Canyon Ranch, Dr. Geyer is one of the core faculty members at The Center for Mind-Body Medicine (CMBM) Food as Medicine conference. 23
24
transformative wellness personal guidance for living a purposeful life WELLNESS Our behavioral health, life management and spirituality experts are licensed listeners, guiding guests on a personalized path to improve their spiritual wellness. They help people cultivate better habits, foster more optimistic and resilient natures, develop stress management techniques and connect to what gives them purpose. Our guests discover they can cultivate a life of deeper spiritual purpose, meaning and connection by bringing intention and awareness to healthy lifestyle choices. Stephanie Ludwig, PhD, MA, MDiv Director of Spiritual Wellness, Tucson 25
26
transformative wellness the energy to live younger longer FIT FOR LIFE Morning hikes in the desert. Afternoon canoeing on the lake. Yoga at magic hour. Canyon Ranch infuses every stay with the power of regular exercise. It s the key to longevity, helps in maintaining a healthy weight and is the single best prescription for stress management. Our exercise physiologists and professionals work with guests to design customized, effective and sustainable fitness programs that meet their individual needs and goals. Every day I see guests overwhelmed, broken down by the pace of the life they have created for themselves. Canyon Ranch provides a much needed break and opportunity to come up for air and reassess their entire life pattern. Mike Siemens, MS Corporate Director, Exercise Physiology 27
28
transformative wellness soothing the soul & the body BEYOND SPA More than relaxation, our curated menu of spa services encompasses everything from ancient techniques to the most in-demand treatments from around the world. Guests consult with stylists, therapists and licensed medical staff to personalize a treatment plan that promotes tranquility, immunity, inner confidence and healing. Many of our guests are the ones who take care of others; the ones who family and coworkers turn to; the ones who fix everything when they are with us they are allowed to just be and focus on themselves. Samantha Cooper Spa Director, Lenox 29
As we build the Canyon Ranch brand extensions and partnerships, we rely on our rich heritage and strong foundation. Susan Docherty Chief Executive Officer, Canyon Ranch
our brand portfolio SELECTION
32
our brand portfolio 360-degree wellness CANYON RANCH TUCSON Jack Breisacher Managing Director, Tucson Carl Pratt General Manager, Tucson Our first resort spa location and year-round luxury vacation destination is dedicated to transformative wellness. Every stay is customdesigned to meet guests specific goals and balance mind, body and spirit. The Tucson resort features world-renowned facilities including Health + Healing, Life Enhancement and Spiritual Wellness Centers. There are fitness studios and gyms, a fullservice spa, Aquatic Complex, outdoor trails, a Golf Performance Center and a High Ropes Challenge Course. We also offer innovative and healthy culinary options with daily cooking demonstrations and workshops. SPOTLIGHT: LIFE ENHANCEMENT CENTER Through immersive and focused transformative wellness programs, guests experience our promise of seven days to a better you. Participants get the benefit of step-by-step guidance from Canyon Ranch professionals with the support of fellow participants, turning individual goals into a group effort. BY THE NUMBERS Located on 150 lush desert acres in the foothills of the Santa Catalina Mountains 120,000 square feet of fitness, spa and wellness facilities 16 new guestrooms and 165 revitalized guestrooms in 2019 3:1 staff-to-guest ratio with more than 60 wellness professionals More than 40 complimentary fitness classes and wellness activities every day 100 luxury residences 8600 E. Rockcliff Road Tucson, Arizona 85750 33
34
our brand portfolio activities for all seasons CANYON RANCH LENOX Our Berkshires wellness resort is a year-round luxury vacation destination. Wellness experts work with every guest to customize his or her stay, and offer guidance toward specific goals, as well as tools and techniques that lead to lasting change. This New England classic features three main buildings: the Inn, Spa and historic Bellefontaine Mansion. Fully renovated with every modern amenity, these spaces house our Bellafontaine Integrative Healing Center, fitness studios and gyms, full-service spa and award-winning dining options. We also offer an extensive outdoor sports program that changes with the seasons, from kayaking to cross-country skiing. SPOTLIGHT: BERKSHIRE ARTS COMMUNITY Our location gives guests easy access to the rich arts, music and performance scene in the Berkshires. We are committed to supporting this vibrant community by giving back to local organizations including the Tanglewood Music Center, Jacob s Pillow Dance, and Shakespeare & Company. BY THE NUMBERS Located on 120 woodland acres in the picturesque Berkshire Mountain region 100,000-square-foot complex offering fitness, spa and wellness services 126 newly remodeled rooms and suites 3:1 staff-to-guest ratio with more than 60 wellness professionals More than 40 complimentary fitness classes and wellness activities every day 19 condos that offer full access to an award-winning, allhealthy environment 165 Kemble Street Lenox, Massachusetts 01240 Mindi Morin General Manager 35
36
our brand portfolio an oasis on the strip CANYON RANCH LAS VEGAS Deirdre Strunk Vice President Spa, Fitness and Beauty Our original Canyon Ranch spa + fitness location opened in 1999 within The Venetian Resort, and has since expanded to include The Palazzo Resort. Guests can take a break from the nonstop action of the city and rejuvenate in our wellness-focused environment. A soothing retreat with extensive salon, spa and fitness offerings, we offer Zagatrecognized dining options; Aquavana thermal suites; Canyon Ranch Healthy Feet foot and leg therapy services; advanced skin treatments and more. Customized packages and services make us a popular choice for bridal parties, corporate events and leisure travelers alike. SPOTLIGHT: THE AQUAVANA EXPERIENCE Guests can enjoy the healing and tensionreleasing power of revolutionary thermal treatments in our exclusive European-inspired Aquavana suite. This custom-built facility features a Crystal Steam Room, Experiential Rain Showers, Finnish Sauna, Herbal Laconium, HydroSpa and multiple relaxation spaces. BY THE NUMBERS 134,000 square feet of fitness, spa, salon and dining facilities More than 30 expertled, mind-body and fitness classes every week A menu of more than 150 spa, salon and wellness treatments 100 treatment rooms 7 14 years 3355 Las Vegas Blvd. South Las Vegas, Nevada 89109 37
38
our brand portfolio luxury wellness sets sail CANYON RANCH AT SEA Sandra Foyil Senior Vice President Nadja Troublefield Senior Director of Operations We brought our commitment to healthy living and wellness to the water, in 2004, with the launch of Canyon Ranch spa + fitness At Sea, embodying the same philosophy and level of service our brand is known for. Now aboard 22 ships and counting, our depth in creating scalable, luxury spa environments is combined with our proven track record of efficient management, resulting in high-volume, revenue-rich operations. On each vessel, spa guests can take advantage of an extensive menu of rejuvenating massage, skin care and body treatments; aqua therapy offerings; a robust fitness center; group classes and personal training; a full-service beauty salon; health and wellness consultations; and, on select ships, healthy gourmet cuisine. SPOTLIGHT: AESTHETICS SERVICES We launched Canyon Ranch Aesthetics services aboard a select group of cruise ships. The curated selection of treatment plans combines signature Canyon Ranch skin care with advanced aesthetic treatments to help guests achieve healthier skin and a more youthful appearance. BY THE NUMBERS 9 Celebrity Cruises ships (Eclipse, Equinox, Solstice, Reflection, Constellation, Infinity, Millennium, Summit and Silhouette) 4 Regent Seven Seas Cruises ships (Voyager, Mariner, Navigator and Explorer) 6 Oceania Cruises ships (Insignia, Nautica, Regatta, Marina, Riviera and Sirena) 3 Cunard luxury ocean liners (Queen Mary 2, Queen Elizabeth and Queen Victoria) Canyon Ranch At Sea crew members represent: 54 countries More than 50 languages 39
40
our brand portfolio the grill & café concepts CANYON RANCH CULINARY OUR SIGNATURE RESTAURANT Fresh, modern and innovative, the Canyon Ranch Grill concept leads our restaurant venues as the upscale dining option at our Tucson and Lenox resorts, and our Canyon Ranch spa + fitness concept in Las Vegas. Connected to the vibe and local resources of each region, these restaurants feature a culinary theater and a seasonal menu hand-crafted with sustainably sourced and local farm ingredients. Tucson s menu emphasizes clean, vegetable-forward options while Lenox has a strong focus on New England seafood. The Grill in Las Vegas consistently earns accolades as the best healthy option for dining a welcome alternative to the decadence of the Strip. OUR REGIONALLY INSPIRED CAFÉ The Canyon Ranch café concept provides a refreshing, casual dining choice for guests. Following our clean food philosophy, our cafés border on fast-casual, offering farm-to-table salads and entrées, and an abundant selection of flatbreads and roasted vegetables from the pizza oven. Guided by Canyon Ranch nutritionists, each café also offers a seasonal selection of superfoods and plant-powered proteins, restorative juices and smoothies, plus tempting snacks and desserts. Our mission is to craft thoughtful, consciously sourced cuisine that supports comprehensive wellness. We prioritize balanced, nutritious, soulful and honest cooking driven by excellence. Menus are filled with contemporary, generous and satisfying items that nourish body, mind and spirit. David Varley Vice President Food & Beverage 41
42
our brand portfolio surrounded by health + wellness CANYON RANCH LIVING Since 1982, we have provided optimal wellness for homeowners living in exclusive luxury residences. These individuals personify active aging and have access to all of the holistic wellness offerings of Canyon Ranch, including on-property spa treatments; board-certified physicians, nutritionists and exercise physiologists; and farm-to-table, innovative cuisine all with assured privacy and stunning, natural surroundings. TUCSON Tucson s 100 luxury residences, ranging in price from $1.1 to $5 million, offer a private wellness haven for diverse, high-powered individuals, from internationally renowned musicians and entertainment industry executives to IT executives and industry-leading physicians. CANYON RANCH RESORT MEMBERSHIPS A healthy investment with lifelong benefits. We introduced Membership programs in response to guests who wanted a way to commit to a luxury wellness lifestyle. Membership offers exclusive privileges and value, including complimentary nights and special pricing on services and resort stays. Currently, we have more than 2,300 loyal Canyon Ranch Members. LENOX These residences are built adjacent to the Lenox resort, with private, immediate access to everything Canyon Ranch has to offer. Nineteen luxury condominium homes boast six different floor plans and range in price from $1.35 to $3.5 million. 43
44
our brand portfolio expanding the definition of wellness CR AESTHETICS Of the estimated $4.2 trillion spent in the booming wellness industry in 2017, the Global Wellness Institute cites anti-aging as the greatest economic driver of the booming segment. As a trusted wise sanctuary for 40 years, Canyon Ranch is constantly evolving to bring guests a comprehensive wellness experience. With that, we want to provide more ways for our guests to feel like their best selves. First launched in our At Sea division on select partners ships, CR aesthetics is now at our Arizona resort. Guests can choose from a curated selection of advanced, nonsurgical facial treatments performed by experts in aesthetic medicine, coupled with opportunities for pre- and post-care treatments. We added this frequently requested menu of services as another avenue for guests to embrace our philosophy of living younger longer. STRONG PARTNERSHIPS Delivering value for guests and excellent buying power for the brand, Canyon Ranch has developed strong working relationships with a robust roster of quality vendors and institutions, especially in our medical aesthetics and skin care departments. Our internal team researches and sources top-of-market products including Allergan, Environ and Revision. BY CANYON RANCH Amy Henderson, RN, BSN Medical aesthetics nurse 45
46
our brand portfolio a curated wellness lifestyle GROUNDED LUXURY RETAIL CR shops debuted in the fall of 2017 at our Tucson resort, and marked the entrance of Canyon Ranch into the retail space. CR shops is focused on private-label athleisure, statement jewelry, gifts, original art and sophisticated home accessories all sourced with an eye toward sustainability and philanthropy. Leveraging strong relationships with a select group of loyal vendors, CR shops also features Canyon Ranch signature bath and body products, premium coffees and teas, and delicacies from elite suppliers. This concept is poised for rapid expansion, which will be managed by our retail and merchandising team. Joining Canyon Ranch has given me the opportunity to use my past experience in specialty merchandising and two decades with Neiman Marcus to launch our CR shops division. By curating sustainably produced merchandise with a philanthropic ethos, we are reimagining our on-site and e-commerce retail concepts. Angela Hill Vice President Merchandising 47
Our business partners not only embrace their strong working relationship with us, but have a high level of trust and appreciation of our core mission to positively influence the lives of our guests. Thomas Klein President and Chief Operating Officer, Canyon Ranch
growing the brand EXPANSION
growing the brand the heart & soul of the ranch OUR CULTURE our noble purpose Transformative wellness to live your fullest life. our mission Canyon Ranch aims to inspire people to make a commitment to healthy living, turning hopes and intentions into the highest enjoyment of life. OUR CORE PRINCIPLES INNOVATION INTEGRITY EMPOWERMENT WELLNESS EXCELLENCE Canyon Ranch is a place of transformation for guests and colleagues alike. Our culture revolves around personal accountability and discipline, and we are focused on building a team of talented colleagues who are results-driven and passionate about evolving the brand. The operations department inspires all of our employees to strive for excellence in every interaction at the Ranch, ensuring we exceed guests expectations when working toward their wellness goals. Corporate Operations offers direct property support, collaborating with team leaders and ensuring alignment in strategies for achieving topline revenue goals, while fostering localization that ladders up to the brand. BY THE NUMBERS Global employees: 1,755 Average age of employees: 45 Company-wide 46 Arizona 48 Massachusetts 39 Nevada 45 Texas Average tenure of employees: 8 yrs Company-wide 8 yrs Arizona 9 yrs Massachusetts 6 yrs Nevada 1 yr Texas Canyon Ranch is more than just a company it s a place where lives are changed. Colleagues embrace that, taking each moment as an opportunity to brighten the days of guests and coworkers alike. This passion and energy is what makes our company culture legendary. Phil Norman Chief People Officer 51
REVENUE MANAGEMENT Our revenue management team supports key strategies for revenue optimization, including a flexible platform that allows for dynamic pricing and availability management. We maintain a reliable electronic network, connecting us to travel agents worldwide, ensuring robust merchandising capabilities on the Canyon Ranch website, and allowing connectivity to the online travel sites of our choosing. A curated, personalized approach is the foundation of Canyon Ranch Central Reservations. Managed in Tucson, it is a primary touchpoint in establishing a relationship with our well-traveled clientele. The manner in which we practice revenue management at Canyon Ranch is unique and actually reflects the company s integrative approach to wellness. Our businesses provide multiple revenue streams, and each needs to be considered both separately and in connection to the whole. This holistic perspective is fitting for Canyon Ranch. Our approach to revenue management is dynamic, constantly evolving with the market and the growth of the company. Kevin Coleman Vice President Revenue Management 52
growing the brand high touch and high tech FINANCE & REVENUE FINANCE Our finance team works with senior management to assist in meeting financial and strategic objectives. Proper accounting practices and internal controls are the backbone of the team s daily routine. They are responsible for operating statements, multi-year capital analyses, revenue reporting, cost monitoring, annual budget preparation and ad hoc analyses to provide appropriate insight into our overall operations. Our property-level finance teams are also supported by the corporate finance department, which provides them with resources and tools to evaluate development opportunities and strategic growth initiatives, and ensures consistent financial and accounting procedures across the organization. COMPLIANCE & AUDIT Our compliance team develops, administers and maintains an effective corporate compliance oversight program. We work with our colleagues, independent contractors and outside third parties throughout the organization to establish, communicate and promote an ethical culture, prevent and manage misconduct and uphold the Canyon Ranch commitment to integrity. The audit team provides independent, objective assurance and consulting activity that adds value and improves our organization s operations. We help the Canyon Ranch organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk management, control and governance processes. Our team offers stability and accountability as we expand our divisions. We oversee the internal reporting processes to ensure compliance with laws and regulations, and administer an annual internal audit plan for efficient and effective organizational operations. Lisa Ledesma CPA, CCEP, CIA, CGMA Chief Compliance and Audit Officer 53
54
growing the brand a valuable partnership SALES, MARKETING & COMMUNICATIONS Our sales, marketing and communications departments work together to develop tailored communications strategies designed to meet the goals of any project, be it a product launch, new partnership or portfolio expansion. SALES The sales department holds extraordinary tenure in the industry, and leverages the strength of our relationships with an extensive network of travel advisors and industry professionals to drive demand and maximize revenue potential for all divisions. Dedicated teams use sophisticated client management systems to achieve excellent reach and strategic partnership opportunities in key markets. CORPORATE MARKETING A multi-faceted team, corporate marketing is responsible for aggressively pursuing brand awareness tactics with agency partners, as well as managing member communications, database marketing and new guest acquisition. The team also manages corporate identity standards and materials, ensuring consistency across the brand while supporting existing divisions and all expansion initiatives. They use targeted tactics to increase awareness, promote campaign messaging, and communicate the core essence of our brands and partnerships. COMMUNICATIONS The communications team creates internal and external communications, media experiences and social media engagements to shape the way our target audience views the brand portfolio. STRATEGIC PARTNERSHIPS 55
committed leadership 56
growing the brand philanthropy CORPORATE SOCIAL RESPONSIBILITY Canyon Ranch is deeply committed to sharing our knowledge and tools for integrative wellness, and supporting organizations dedicated to improving lives. Canyon Ranch donates scholarships, funds research and provides resources to support local, national and international groups serving people from all walks of life. HIGHLIGHTS OF PHILANTHROPIC ENDEAVORS INCLUDE: Donation of thousands of Canyon Ranch experiences to members of organizations researching health and wellness. Partnership with the Dream Street Foundation, a nonprofit organization that hosts annual summer camps for young adults with serious or life-threatening illnesses. Since 1988, Canyon Ranch has created transformative week-long getaways that encourage participants to build peer connections, tend to their emotional wellbeing and focus on enjoying themselves easing the pressures associated with chronic or life-threatening illnesses. Support of the Healthy Living Scholarship Program. Since 1988, more than 5,000 at-risk individuals have participated in a week-long program at the Life Enhancement Center at Canyon Ranch Tucson. PARTNERSHIPS Working together to solve the world s health and wellness challenges. INSTITUTE TM 57
Today, Canyon Ranch remains a fast-growing, forward-looking company that is fiercely devoted to providing transformative wellness, promoting health and encouraging people to thrive at every age. Susan Docherty Chief Executive Officer, Canyon Ranch
future growth VISION
future growth poised for growth STRATEGIC DIRECTION A WELLNESS LIFESTYLE COMPANY LAND SEA SKY We are uniquely positioned as a health and wellness leader in a consistently growing market. To maintain this leadership, expand the brand and increase revenue and profit margins, we re guided by a multi-layered strategy that puts our customers first, continues to strengthen our internal resources and emphasizes development opportunities. At Canyon Ranch, every guest is our top priority. Our fully customized and focused approach helps us achieve operational excellence and leads to strong customer retention and fierce brand loyalty. Internally, we strive for sustainable business unit growth, and are strategic about securing top-tier talent, partnerships, acquisitions and extensions. We are also competitively vigilant, making informed decisions about when and where to invest our capital, market our services and diversify our brand portfolio. As we continue to grow, we will concentrate on expanding our most successful divisions, and respond to opportunities in the market with innovative offerings that build on our existing expertise. KEY DEVELOPMENT INITIATIVES Wellness resorts Wellness retreats Canyon Ranch spa + fitness concept Urban wellness hotels Canyon Ranch Living and adult living communities Culinary concepts Canyon Ranch spa + fitness At Sea CR Aesthetics CR shops Retail Canyon Ranch Wellness in the Sky 60
61
future growth owning the wellness space DESIGN + DEVELOPMENT Canyon Ranch combines five-star luxury experiences with world-class design and innovative spaces. We continue to evolve with designs that speak to the brand and promote wellness for our valued guests. Leslie Shammas Vice President Design & Development In the competitive wellness landscape, our brand continues to stand out, thrive and grow due to our owner s vision, passion and resources to take the company to the next level. Canyon Ranch is one of the few global wellness companies with the infrastructure to expand quickly. Most important, our design and development team has the expertise and focus to create spaces and services that are innovative and desirable to a project s target market and location. We identify key growth opportunities for the brand, leverage our strengths in categories where we excel and deliver top-market results. BRAND BENEFITS Dedicated design and development team Comprehensive design and construction process with turn-key results Experience in resort, hospitality, spa + fitness, culinary, retail, residential and medical PhD and Masters-level industry experts 11 integrative medical doctors Proprietary intellectual wellness content Authentic, curated concepts inspired by location 62
63
premier wellness destinations RESORT STYLE A bespoke healthy vacation for every guest. SNAPSHOT Ideal for top-tier global destinations in warm locales; established locations; 100 200 keys; residence component desirable. WHAT GUESTS WANT Our resorts appeal to guests who are looking to get away from their daily routines, enjoy outdoor activities and reconnect with nature. WHY CANYON RANCH Destination wellness is a robust yet segmented market. We have a reputation for excellence in all areas wellness travelers seek, from health spa and medical expertise to individualized attention and curated activities. BRAND BENEFITS Healthy, gourmet restaurants Custom-designed Canyon Ranch spa + fitness facilities Residential design and construction Beach club or kids club Lifestyle focused: Family resorts, exclusively women Wellness retail 64
future growth canyon ranch communities ADULT LIVING STYLE Luxury residences for homeowners seeking optimal wellness expertise and/or high-end adult living environments. Enabling resort style living every day. SNAPSHOT Ideal for affluent urban and high-density suburban areas; 200+ units, including independent living apartments, assisted living suites and memory care options. WHAT RESIDENTS WANT Our adult living communities appeal to residents who are looking for active and vibrant housing environments, convenient access to wellness professionals and services, luxury accommodations and right-sized living space. WHY CANYON RANCH The world s senior population is at record highs, including more than 50 million people in the United States alone. We have nearly four decades of experience guiding our guests through holistic wellness practices and exemplary experiences, providing the resources and expertise to help them flourish, age actively and live younger longer. BRAND BENEFITS Providing environments where adults can thrive Access to the renowned facilities and programming of Canyon Ranch On-property integrative wellness team including boardcertified physicians, nutritionists and exercise physiologists Chef-prepared nutritious meals Turn-key facilities and residence options 65
the urban health scene CANYON RANCH SPA + FITNESS STYLE Exclusive market-leading fitness club and spa. SNAPSHOT Ideal for vibrant, urban, highend residential communities. WHAT MEMBERS WANT Our Canyon Ranch spa + fitness club model appeals to members who are seeking an exclusive fitness-focused environment. They want innovative classes and modern facilities, luxurious spa services and healthy dining options. WHY CANYON RANCH The fitness and spa market is growing rapidly, as more people of all ages make a commitment to healthy living. With years of experience managing our luxury resorts and spa + fitness locations, we are positioned and ready to bring high-end fitness clubs and spas to urban areas in response to this increasing demand. BRAND BENEFITS Expert personal training and wellness resources Best-in-market full-service spa Healthy gourmet food options, including fast-casual dining Lifestyle retail 66
future growth well traveled HEALTHY HOTELS STYLE A luxury urban hotel focused on the wellness of our guests. SNAPSHOT Ideal for top-of-market urban locations; 80 150 keys with in-room wellness amenities; potential for shared facilities with Canyon Ranch spa + fitness club. WHAT GUESTS WANT Our urban wellness hotel model appeals to guests who are committed to a health and wellness lifestyle, as well as business travelers who demand superior workouts while away from home. WHY CANYON RANCH We are not a cookie-cutter hotel with a one-size-fits-all gym. Our integrative and personalized approach to healthy living informs our hotel design and philosophy, and makes us a standout choice for those seeking fitnessoriented accommodations. BRAND BENEFITS Access to our best-in-class spa + fitness club Healthy dining venues and in-suite options On-demand, in-room streaming workouts by famous fitness gurus Customized offerings to promote sleep hygiene 67
healthy dining experiences CULINARY CONCEPTS 68 STYLE Modern, plant-forward dining featuring fresh, healthy options to nourish the body and mind. SNAPSHOT Ideal for high-end, densely populated urban locations; easily appended onto a resort, fitness club, hotel or adult living community. WHAT CUSTOMERS WANT Our culinary restaurant model appeals to patrons who want healthy, delicious food choices made with clean ingredients. They value an experience that is convenient, quick and customizable to their diet and lifestyle. They are interested in innovative cooking classes, online ordering and personalized meal planning. WHY CANYON RANCH Healthy dining is becoming increasingly top-of-mind for consumers, and the market is full of competitors who claim to emphasize wholesome food and wellness, but whose offerings fall short. Our reputation for highquality, nutritious and delicious cuisine gives us a credible and unique position to deliver healthy, fast-casual restaurants that can stand by their claims. BRAND BENEFITS Personalized nutrition with prescribed diets and meal plans Fresh, healthy cuisine featuring clean, local ingredients Innovative, plantforward menus including superfoods and fermented foods Elevated juices, restorative tonic and elixir selection with seasonal focus Convenient catering and inviting dine-in options Online ordering
future growth reaching a global audience AT SEA STYLE Luxury cruise lines looking to elevate their spa + fitness operations and add a wellness component for additional programming, culinary and retail revenue. SNAPSHOT Medium to large vessels; opportunity to expand spa and fitness square footage; culinary component; wellness programming and interest in wellness spa cabin upgrades. WHAT GUESTS WANT Pampering and experiential treatments, a fitness facility that is beyond their program at home, and the opportunity to explore wellness at sea. Cruising is about having it all and Canyon Ranch delivers an elevated experience. WHY CANYON RANCH As a veteran in the cruise industry, we know that the addition of a completely customized wellness program is an advantage in the space. Spa concessions command high guest satisfaction, and top-of-market fitness facilities are in great demand. Canyon Ranch also excels in recruiting and execution for efficient, quick startup followed by high volume for maximum revenue. BRAND BENEFITS Cruise industry partner since 2004 Recruits top-quality employees 100% support to integrate service levels with Canyon Ranch Ongoing training Collaboration on spa team uniforms, retail and other logo items Ongoing promotion to Canyon Ranch resort guests Ongoing collaboration for marketing Promotions and social media placements 69
Our guests discover the path to a better version of themselves. Cynthia Geyer, MD Medical Director, Canyon Ranch Lenox
explore opportunities CONVERSATION
contact information LET S TALK CORPORATE OFFICE Thomas Klein President and Chief Operating Officer 111 East Fifth Street, Suite 300 Fort Worth, Texas 76102 800.745.7770 +1 817.321.1702 tklein@canyonranch.com Susan Docherty Chief Executive Officer 111 East Fifth Street, Suite 300 Fort Worth, Texas 76102 800.745.7770 +1 817.321.1711 sdocherty@canyonranch.com CORPORATE DEVELOPMENT OFFICE Blake Catlett Chief Development Officer 111 East Fifth Street, Suite 300 Fort Worth, Texas 76102 800.745.7770 +1 817.321.1676 bcatlett@canyonranch.com Gary Milner Executive Vice President Development; At Sea and Adult Living 8600 E. Rockcliff Road Tucson, Arizona 85750 855.206.6016 +1 520.239.3281 gmilner@canyonranch.com The wellness category is growing, and so is Canyon Ranch. We look forward to future opportunities and partnerships that align with our philosophy and passion. canyonranch.com 72