Driving business tourism in Western Australia 2016-2017 Partnership Prospectus
Our Collaborative Success Welcome Members Old and New Welcome to the Perth Convention Bureau s Partnership Prospectus. We continue to see a steady growth in the business events industry, thanks to the collective efforts of our board, staff and industry partners. Events are vital to Western Australia both economically and socially. 2015/2016 saw the research outputs and identification of further high-yield sectors that will drive destination marketing and business development activities. As these sectors have been identified and secured, the resultant high-yield business will, in the short term, address capacity constraints and on-ground costs. In the long term, the strategy will secure delegates that are resilient to varying global financial conditions and continue to position Western Australia as a premium conferencing destination. This high yield delegate focus continues to deliver multiple dividends to Western Australia and industry, and is a strategy attracting substantial attention within the international destination marketing industry. The Perth Convention Bureau s (PCB) success in securing business events has placed it as Australia s leading bureau by many measures. For the current financial year to date, PCB has secured 163 business events resulting in over 200,000 delegate days, and is on target to achieve over 108 million dollars in Direct Delegate Expenditure (DDE). This contribution to the State s economy and your business reflects not only the achievement of the PCB s destination marketing activities in recent years but also the collaborative projects we undertake with our industry partners. As a PCB partner, your investment and support are essential in maintaining this success; through membership, exhibiting at AIME, participating in site inspections/famils, or supporting the many national and international bids that we submit. The strength and expertise of the business tourism sector is the combined result of PCB s successful bidding strategy and a collaborative industry approach to marketing the destination and delivering a world class conference or meeting. The 2016/17 financial year will be the first of the new three year Agreement with Tourism Western Australia and with your support we will continue to enhance Perth and Western Australia s reputation as a premium conference and incentive destination. Welcome members old and new! Members or partners, as we prefer to call you, remain a driving force behind everything we do. As a membership-based organisation, your needs and input remain a high priority for us and we align these needs with our own drivers when formulating the business plan for the year ahead. Every year we undertake a Member Survey aimed at ensuring we provide the best service possible and continue to review our objectives. I am delighted to report that once again the survey results showed your satisfaction with the service we deliver, with our staff achieving an 87% rating. PCB aims to increase its communication and ROI to our members and also continue to provide a flexible benefits package that fits the needs of individual organisations we know that one size doesn t fit all. We will continue to deliver quarterly Membership Tools Workshops which help those who participate to maximise their investment, through a greater understanding of PCB activities. B2B events prove to be a popular activity and PCB always endeavours to showcase new and exciting product in our ever evolving City. Whilst the current economic climate remains challenging, recent investment in new infrastructure and competitive hotel rates provide a perfect platform to market Western Australia. PCB is investing in new collateral to help promote our offering to the market this includes new imagery and a new destination DVD. PCB has over 200 members across WA and we value your contribution. Our mission, and promise to every one of you, is to try and secure the highest return on your investment whilst working collaboratively to achieve our common goal more business events for WA. As Tourism remains in the spotlight with a renewed political focus on our industry, I would like to take the opportunity of thanking you for your past support and I look forward to partnering with you in the future to market WA as the place to hold events. Tracey Cinavas-Prosser Director Stakeholder Relations Perth Convention Bureau Paul Beeson Chief Executive Officer Perth Convention Bureau 2 3
Meet the team We operate as a not-for-profit organisation representing the interests of our fee paying members and our key stakeholders Tourism Western Australia and the City of Perth. PCB works to motivate and assist associations, agents and corporations to bring their conferences, exhibitions and incentive groups to Western Australia. Through our cooperative marketing opportunities including regular site inspections, our free venue finding service (Perth Event Connection), website and publications, Trish McKay Director of Corporate Services Elizabeth Wessels Executive Assistant/ Company Secretary Tracey Cinavas- Prosser Director of Stakeholder Relations we work with our industry partners to increase Western Australia s share of business events. And, of course, to maximise the return on your investment. With 16 staff members and an elected Board of Directors, our team has extensive knowledge, passion and experience in the business events industry. Together we work closely with all of our members to ensure that Western Australia increases its share of the convention and incentive travel market. Paul Beeson Chief Executive Officer Gareth Martin Director of Your investment in the Bureau We value the investment our members make in the Perth Convention Bureau and we work hard to maximise this investment. In the past financial year we hosted a number of famils and site inspections, attended trade shows, promoted the destination in various trade media and distributed a quarterly newsletter to over 3000 subscribers. As a result of these kind of activities and our ongoing relationship building undertaken by the PCB team, we are on target to secure over 108 million dollars in Direct Delegate Expenditure, resulting in over 200,000 delegate days. Smiti Shah Accounts Administrator Jacqui Roberts Membership Lia Daly Senior Anna Kultan Senior 163 number of pieces of business confirmed in the current financial year (As at 30 April) 20 site inspections hosted this year 7 familiarisation tours conducted to increase destination awareness Sophia Okeby Communications Louise Russell Tess Armstrong 5 6 155 Perth Convention Bureau is the peak industry body responsible since 1972 for marketing Western Australia nationally and internationally as a destination for conventions, exhibitions and incentive travel groups. Mitchel McCuish Becky Riley Ellyce Wake Melvin Chan - C&I number of international trade shows attended 3000+ number of industry subscribers who receive our quarterly newsletter national trade shows attended 5 B2B networking events hosted media articles tracked 4 educational events hosted 4 5
PCB Networking Events Your partnership tools Becoming a member of PCB affords you many tools and opportunities to maximise your partnership investment. We encourage you to fully utilise these tools and to contact our helpful staff if you have any questions. PCB holds a number of networking events throughout the year for the benefit of our members, providing business to business opportunities. PCB events are held in conjunction with its members to showcase member product and services to the industry. PCB encourages members to collaboratively work together. Our events are renowned for being a lot of fun whilst providing members the opportunity to network and develop new ideas. Get to know the people in the industry and help your business grow. Access to clients via our Events Calendar - this provides you with all the data you need to reach meeting planners with business confirmed for WA. Bid Win Notifications - be alerted when new business is secured. Over the counter leads and referrals through Perth Event Connection, PCB s free referral service. Online exposure with a listing in our Venue and Services Directory on our website. Communication - get to know our staff and our members via a variety of networking events offering business to business opportunities. Educational Workshops - Partnership Tools Workshops and an annual Partner Orientation Day. 6 7
Partnership Packages Benefits Promotion on the PCB website Opportunities to attend PCB networking events (Virtual at full price reduced prices are for fee paying partners only) Opportunities to engage with clients during site inspections or familiarisation tours (at the request of PCB) Opportunities to purchase cooperative marketing initiatives Virtual *Self-service - No Fee One Category No Images Bronze $790 plus GST One Category One Image Silver $1320 plus GST Two Categories One Image Gold $2470 plus GST Two Categories Two Images Platinum $4160 plus GST Three Categories Three Images Further Cooperative Opportunities Familiarisation Tours PCB s accommodation partners can be a host as part of PCB s familiarisation program in conjunction with and at the request of the PCB. PCB covers the cost of flights, activities and on-ground transport, whilst the venue host provides rooms and on-site Food & Beverage, gaining direct exposure to clients with an opportunity to grow their business. PCB also hosts two regional famil tours per year, giving regional members direct exposure to clients. Free ticket(s) annually to a Partnership Tools Workshop Free ticket(s) to the Partner Orientation Day Opportunity to submit an article for the PCB quarterly newsletter Opportunity to present at a Partner Showcase One Two Three Unlimited One Two Three Unlimited Site Inspections Unlike familiarisation tours which focus on groups of potential buyers, site inspections are one on one programs hosted by our team for clients who have a definite piece of business in mind but need to choose venues and services. All partners have the opportunity to showcase but those selected are driven by the client s requirements. Event Calendar number of years worth of data in advance Opportunity to be a host during Client Familiarisation Tours (at the request of PCB) Bid Win Notifications for business confirmed for WA One Two Four Unlimited Two months from confirmation One month from confirmation Same-day confirmation Partnership ROI report Annually Bi-annually Quarterly One free ticket to the Platinum Partners Lunch (GM level or DOSM) One free ticket to the DOSM Lunch (DOSM level) One annual Meet the team/product update exchange *Virtual level of membership is applicable for all NFP, membership-based associations and non-commercial organisations. NB. Hotels and venues located in a CBD with more than 80 rooms must retain a minimum of Gold Partnership and pay according to the venue size, a formula is in place for this. Hotels outside a CBD with more than 80 rooms must retain a minimum level of Silver. Trade Shows - As part of PCB s ongoing marketing activities we participate in a number of national and international trade shows. These include AIME which will be held on the 21st 22nd February 2017 in Melbourne. A full prospectus will be available later in the year. Other national events include the Associations Forum and the PCO Conference. International shows which we will showcase at are: IMEX held in Frankfurt plus a number of road shows opportunities to participate will be made available to a limited number of partners. B2B Opportunities Co-hosting a PCB event can be a great way to profile your venue or service to fellow industry colleagues, so please express your interest to be considered for this opportunity. Regional Partnerships We welcome participation from regional providers and offer a 50% reduction in fee for any business outside of the Experience Perth region please ask for further details. 8 9
Testimonials The possibility of attracting new business. What are some things you like about Perth Convention Bureau? *All testimonials are from anonymous members who completed the 2015/16 Membership Survey to business relationship opportunities. Opportunity to promote our business to both the domestic and international markets. A professional and friendly team always willing to assist. The leads that are made available to my business. Knowing what events are coming to Perth. Networking Opportunities. The incredible commitment and passion of the PCB team members. 10 11
Level 1, 41 St Georges Terrace Perth WA 6000 Australia Tel: +61 (0)8 9218 2900 Fax: +61 (0)8 9218 2910 info@pcb.com.au www.pcb.com.au Our major stakeholders: This publication is printed on Monza recycled which is an ISO 14001 certified environmentally accredited paper stock.