BIO SUD OUEST France Reginal Brand
ORIGIN OF THE BRAND The brand was created in 2012 by the reginal cuncils f Aquitaine and Midi-Pyrénées, alng with a license granted t the tw reginal rganic assciatins Lg banner: Used n ur InterBi stand during prfessinal and public fairs. Prduct lg : applied n packaging
THE PRODUCT BRAND 556 certified prducts/ 35 cmpanies Raw prducts: Fruits / Vegetables / Cereals Prcessed fd: Ygurts / Jam / Juices / Flurs / Hney etc. In 2017, the bard f INTERBIO decided t extend the brand t the entire Nuvelle-Aquitaine Regin, with the supprt f the Reginal Cuncil.
USE OF THE BRAND The prductin and prcessing f the prducts cmply with The EU rganic regulatin while Bi Sud Ouest France guarantees the reginal rigin f the prducts under the Brand Bi Sud Ouest France. OBJECTIVES OF THE BRAND Prmte a lcal prductin and supply Supprt reginal rganic peratrs Prpse a clear identificatin f rganic and lcal prducts WHO CAN USE THE BRAND? All rganic certified prducers and prcessrs based in Nuvelle- Aquitaine and Midi-Pyrénées.
BRAND FEATURES The brand answers t strict specificatins Each prduct is submitted t the apprval f the accreditatin cmmittee f the Bi Sud Ouest France brand => 8 members Only fficial certificatin bdies can cntrl raw materials rigin fr the Bi Sud Ouest France prducts Agreements signed with the certificatin bdies
A PRODUCT CAN USE THE BIO SUD OUEST FRANCE BRAND, IF: The prduct cmes frm an rganic prductin and is certified by a certificatin bdy. The main raw material f the prducts is prduced in the territry f the Nuvelle-Aquitaine and/r Midi-Pyrénées regins. The prduct is prduced and prcessed in the territry f the Nuvelle-Aquitaine and/r Midi-Pyrénées regins. All ingredients used are ttally traceable, justified by rigin certificates frm the prductin step.
COSTS RELATED TO THE BRAND Use f the brand is free f charges fr the assciatin members Cst f the cntrl by the certifying bdies The price is different depending n what has t be certified, and the amunt fr raw prducts, prcessed prducts. The price has been defined by the certifying bdies. After the cntrl, an evaluatin grid is sent t the brand agreement cmmittee fr checking
COMMUNICATION CAMPAIGNS AND OPERATIONS IN STORES 2013/ 2014 Launch f the first cmmunicatin campaign fr Bi Sud Ouest France in Nv. 2013 at Bicp Merignac in presence f Alain Russet (President f Nuvelle-Aquitaine Regin) Creatin f marketing kits prvided t rganic stres and certified cmpanies. In-stre marketing activities t intrduce the brand in Bicp stres.
2014/2015 : Billbard campaign A catalgue f certified prducts distributed t rganic stres 2015/2016 : Creatin f gdies bearing the brand ID : USB keys, tte bags New psters Vide + game cntest Adverts in rganic magazines
THE BRAND IN 2017 /2018 Applicatin is nw pssible fr cmpanies frm ex-regins f Limusin and Pitu- Charentes New accreditatin cmmittee Meeting with the certificatin bdies t intrduce the changes New specificatin added t the brand Bi Sud Ouest France : a «fairtrade» criteria