Global Travel Partner
POWER OF COMMUNITY & REVIEWS Rewind the clock 10 years. How was travel planned and booked? Think about your travel plans and how technology has shaped travellers across the globe..
TripAdvisor: The World s Largest Travel Site 1 M I L L I O N Reviews & Opinions 3 5 M I L L I O N Reviews & Opinions O V E R 1. 5 M I L L I O N Businesses Listed 1 0 0 M I L L I O N Reviews & Opinions 2005 G O E S L I V E 2010 2012 2000 2008 2 0 11 2013 2 0 M I L L I O N M O N T H LY Unique Visitors 7 5 M I L L I O N Reviews & Opinions 5 0 M I L L I O N M O N T H LY Unique Visitors *Source: Google Analytics, worldwide data, average monthly views Q4 2014 does not include traffic to daodao.com / TripAdvisor internal data
TripAdvisor s Economic Impact TripAdvisor s User-generated content was directly related to 1.7 billion of tourism spending in the UK Tourism Economic 2012 Study
TRAVELLER S JOURNEY
From look to book on TripAdvisor Week -20+ Not Yet Ready Already thinking about next trip! Awareness Not planning but open to inspiration Week -16: 5 Destinations 0 Hotels Advocate Reviews, Facebook, WoM Consideration Starting the process Week -12: 3 Destinations 6 Hotels Book Additional Activities Restaurants Attractions Tours, etc. Experience Actively on vacation Booking Flight -> Hotel Comparison Short list of hotels Week 0 Booked Week -4: 1 Destination 15 Hotels
Advance Booking TripAdvisor users are significantly more likely to book holidays in advance Index of TripAdvisor Users vs. European Average 100 No advanced booking 84 Between 1 and 3 weeks 122 1 or 2 Months Between 3 to 5 Months 6 or 7 Months 119 138 154 Note: 100 = No difference from European Average, >100 = More likely than European average and < 100= Less likely than European average When planning my holiday 54% I have at least one destination in mind I have no destination in mind and 38% I m looking to be inspired
Source: TripBarometer Sept 2014 What motivates us to travel? Enhancing perspective drives 71% of global travelers to vacation. Here s what sets us apart: NORTH AMERICANS want to strengthen relationships with close ones. LATIN AMERICANS travel to meet new people. AFRICANS want to feel special and pampered. EUROPEANS want to brag about enviable experiences. MIDDLE EASTERNERS go away to experience local life. ASIANS really fall for exhilarating experiences. AUSTRALIANS seek out memorable moments.
190 MILLION TRAVELLERS DOWNLOADED THE VARIOUS TRIPADVISOR APPS MOBILE A MUST!
APPLE WATCH Find that hidden gem of a restaurant on your next trip. Unearth dozens of things to do while discovering a new town. Everything that makes TripAdvisor the perfect travel companion is now on your Apple Watch. Get instant information on hundreds of nearby restaurants, sights, and tourist destinations.
315 MILLION USERS 50% OF MOBILE USE
IN-DESTINATION USE CASE IS HUGE use reading looking mobile for 91% 45% 32% 37% while restaurants reviews things travelling to do Source: GLOBAL tripbarometer 2014
Key Travel Trends 5
Where people are planning to visit o The top three regions travelers plan to visit this year, and as a dream destination in the next two years, have remained constant since 2013. Africa on the other hand, has moved from mid-table to bottom ranking in 2015 as a destination. Next 12 months Dream destination (next 24 months) 2015 2014* W2 2013* Europe 1 1 1 Asia 2 2 3 North America 3 3 2 South America 4 5 4 Australasia 5 6 6 Middle East 6 7 5 Africa 7 4 7 2015 2014* W2 2013* Europe 1 1 1 Asia 2 2 2 North America 3 3 3 Australasia 4 4 3 South America 5 6 7 Middle East 6 7 5 Africa 7 5 6
Trend 1 Price, travel reviews and convenient location are most influential for travellers 77% say amenities are also influential during the decision process. Free in-room Wi-Fi 74% Free breakfast 60% In-room amenities 58% Free shuttle service 35% Staff who speak the traveller s language 35% TripBarometer 2015
Trend 2 International Leisure Trips expected to increase by 15% Globally, the average number is set to increase by 15% this year. Turkey up 58% India up 45% New Zealand up 39% South Africa up 38% Brazil up 37%
Trend 3 - Exploration Local exploration is a main motivator for choosing destinations When travellers worldwide were asked why they picked a particular destination, many said that local activities, experiences and culture are highly influential. It s somewhere I ve always wanted to go 42% It suits the holiday activities I want 33% There s a particular attraction I want to visit 33% I love exploring the area 29% I love the local cuisine 23%
Trend 4 Twice as many travellers plan to spend more than less in 2015 32% of travellers plan to spend more this year than they did last year New Zealand 52% Thailand 49% South Africa 47% Australia 45% Argentina 44%
Trend 5 - Sightseeing Travellers are more likely to splurge on sightseeing Compared to other holiday expenses, sightseeing is the most common special treat. Sightseeing 53% Special dining experiences 41% Accommodation 41% Activities 35% Shopping 24%