Sports, Special Interest Groups & Business Tourism Intern Fixed term June/July 2018 to June/July 2019 Salary: 13,000 Thank you for your interest in applying for an internship with Visit Belfast. There has never been a more exciting time to work in tourism or with Visit Belfast, the city s official Destination Marketing and Management Company. Visit Belfast has an exciting opportunity for an undergraduate currently studying for a relevant university degree in marketing, communication, sports management, advertising or travel and tourism to join the Business Development Team. Our internship programme lasts for one year running from June/July 2018 to June/July 2019. Reporting to the Head of Business Tourism, you will be responsible for identifying sporting competitions, tournaments, events and special interest group opportunities which Visit Belfast could bid to bring to Belfast and the city region. What skills will you develop? During your internship you will be given the necessary mentoring and training to develop the following skills and experience: Market research and business development skills. Practical experience in the co-ordination, planning and delivery of sales and marketing activities in the tourism industry. Negotiating and influencing skills. Events marketing experience. Business to Business (B2B) sales and marketing skills. Experience of working with a range of sporting and tourism stakeholders as well as Visit Belfast industry partners. Destination marketing skills. Commercial acumen. Planning and prioritising workload. Communication and interpersonal skills. Marketing skills. What will you get out of the internship? Valuable work experience to add to your skills and CV. Practical B2B sales and business development experience which is transferable to a wide range of career paths after graduation. An opportunity to work in the exciting, fast-growing tourism sector. An understanding of destination marketing and how to promote Belfast in key markets to leisure trade clients. The opportunity to be involved in high profile sales and marketing activities and events. The chance to build contacts and networks within the tourism industry. Visit Belfast 9 Donegall Square North Belfast BT1 5GB Northern Ireland T: +44 (0)28 9023 9026 F: +44 (0)28 9024 9026 E: reception@visitbelfast.com visitbelfast.com Leisure Tourism Business Tourism T: +44 (0)28 9024 6609 F: +44 (0)281 9031 2424 E: info@visitbelfast.com Visit Belfast is a trading name of Belfast Visitor and Convention Bureau Limited (NI 034953). Registered Office: 9 Donegall Square North, Belfast BT1 5GB
Note to Applicants: Please see the full job description and personnel specification on page 5 for further details. Please also visit the Visit Belfast website for more information about Visit Belfast and to download an equal opportunities monitoring form www.visitbelfast.com/jobs Please submit your CV, detailing any relevant experience, by 5pm on Friday 15 th June 2018 to jobs@visitbelfast.com Please include a cover letter with a personal statement detailing why you would like to work for Visit Belfast. Please complete and return your equal opportunities monitoring form with your CV. CVs received after the deadline will not be accepted. Visit Belfast is an equal opportunity employer. Visit Belfast 9 Donegall Square North Belfast BT1 5GB Northern Ireland T: +44 (0)28 9023 9026 F: +44 (0)28 9024 9026 E: reception@visitbelfast.com visitbelfast.com Leisure Tourism Business Tourism T: +44 (0)28 9024 6609 F: +44 (0)282 9031 2424 E: info@visitbelfast.com Visit Belfast is a trading name of Belfast Visitor and Convention Bureau Limited (NI 034953). Registered Office: 9 Donegall Square North, Belfast BT1 5GB
Bringing the World to Belfast Incorporated in 1998, Visit Belfast is a public / private sector tourism partnership funded and supported by Belfast City Council (BCC), Tourism Northern Ireland (TNI), Invest Northern Ireland (INI), Lisburn and Castlereagh City Council (LCCC), Ards and North Down Borough Council (AND), strategic partners, Translink, Belfast One, Diageo Northern Ireland, Victoria Square and Value Cabs and corporate partners Hastings Hotels, Belfast Waterfront & Ulster Hall and Titanic Belfast, and over 500 industry partners. Visit Belfast is the city region s Destination Marketing Management Organisation (DMMO) dedicated to marketing Belfast as a city break, conference, day trip and cruise ship destination. It also, in its visitor servicing role, manages the operation of three gateway Centres (VICs) and a range of visitor servicing initiatives. Visit Belfast represents over 500 tourism businesses and services representing all aspects of the visitor experience. Visit Belfast s core purpose is to create and service visitors for Belfast and Northern Ireland in order to generate an economic benefit for the city region, creating jobs and wealth. Visit Belfast s marketing and sales activity has delivered over 350m to the local economy in the last four years. Our relationships and engagement with our tourism partners is key to the ongoing success of Visit Belfast and central to delivering our tourism, marketing and sales plans for the Belfast City Region. More information about Visit Belfast can be viewed here About Us, and here Annual Review. Location Visit Belfast s head office and the Visit Belfast Welcome Centre (VBWC) are located at 9, Donegall Square North, Belfast, BT1 5GB. Visit Belfast also operates Centres (VICs) at George Best Belfast City Airport (GBBCA), Belfast International Airport (BIA) and pop up information desks off-site, for example, on cruise ships or during conferences and events. Visit Belfast also has a satellite office in London. 3
Organisational Structure 4
Job Description POSITION: DEPARTMENT: REPORTING TO: Sports, Special Interest Groups & Business Tourism Intern (Fixed term 1 year) Business Development Head of Business Tourism SALARY: 13,000 PURPOSE: Reporting to the Head of Business Tourism you will assist in identifying and developing opportunities to attract national and international sporting and special interest group events to Belfast to help grow visitor numbers and spend to the city region. DUTIES AND RESPONSIBILITIES: 1. Conduct desk research and market intelligence to identify new sporting and special interest group events, tournaments and competitions that could be hosted in Belfast to drive visitor numbers, bed nights and spend. 2. Research Northern Ireland, GB and ROI sporting organisations and special interest groups with strong links to Belfast. 3. Identify new potential sports ambassadors for Belfast who can assist Visit Belfast in bringing sporting or special interest groups and events to the city within their area of interest. 4. Work with key stakeholders such as Sport NI, Belfast City Council, Tourism NI, Tourism Ireland, Ulster University, Queen s University, sporting and volunteer organisations across Northern Ireland to identify prospective sporting events and special interest group events that could be hosted in Belfast and to partner with Visit Belfast in the bidding process. 5. Develop and maintain a detailed database of sporting and event facilities across Belfast and the city region that could be used to host sporting and special interest groups and events. Conduct venue searches for prospective events and event organisers. 6. Develop and maintain a database of qualified sports tourism and special interest group opportunities on Visit Belfast s (customer relationship marketing) CRM database. 7. Assist the business development team in creating bids, proposals, presentations and promotional material to promote Belfast as a destination for sporting and special interest groups. 5
8. Assist in organising site visit itineraries, familiarisation visits and client events to showcase Belfast as a destination for sporting events and special interest groups. Meet, greet and accompany event organisers on visits to Belfast and provide information packs and follow up information as required. 9. Assist in the development of a sports tourism and special interest section of the Visit Belfast website. 10. Assist in the development of marketing collateral and content to promote Belfast and the city region as a destination for sporting events and special interest groups. 11. Provide administrative support as directed by the Head of Business Tourism and Department Managers. 12. To be an ambassador for the Belfast brand, its essence and values in the performance of your role. 13. Assist in the development and maintenance of effective working relationships with Visit Belfast partners, sponsors and other organisations as appropriate. 14. To undertake any other duties as required by the Head of Business Tourism, the Director of Business Development and the Visit Belfast senior management team. OTHER: 1. To undertake, when necessary, work out of normal office hours. 2. To carry out all duties with full regard to Visit Belfast s equal opportunities and fair employment policies. 3. Travel on behalf of Visit Belfast is an essential part of the job. 4. To undertake any other duties as required by Visit Belfast. 6
Personnel Specification Essential Criteria Desirable Criteria Qualifications Minimum 5 GCSEs (or equivalent) at Grade C or above, including English and Maths. Currently studying for a relevant university degree in marketing, communication, sports management advertising or travel and tourism. Relevant Experience IT literature and internet competent experience of using Microsoft Office products including Word, Excel and PowerPoint. Sales experience. Sports experience. Tourism experience. Experience of website content management systems. Database / contact management systems experience. Special Aptitudes Excellent communication and negotiating skills. Excellent sales skills. Excellent IT skills. Ability to build relationships. Self-motivated and ability to work well within a team. Strong administration, analytical, planning and organisational skills. Ability to work in a fast paced environment. Ability to work on own initiative. Fluency in another major European language. Circumstances Available to work outside normal working hours. Willing to travel as required. May 2018 7