AUCKLAND DESTINATION OVERVIEW September 218 An in-depth overview of Auckland s visitor economy from the latest arrival, accommodation, spend, cruise and event data through to past five- commentary. Prepared October 218, by the Research and Evaluation Unit
2 CONTENTS KEY FINDINGS 3-4 VISITOR ARRIVALS DATA INTERNATIONAL VISITORS REASON FOR VISIT 6 MARKET 7-11 AKL COMPARED TO OTHER PORTS 12 DOMESTIC VISITORS REASON FOR VISIT 13 ORIGIN OF VISITORS 14 ACCOMMODATION DATA INTERNATIONAL DOMESTIC GUEST NIGHTS 16-17 ADR, HOTEL OCCUPANCY AND REVPAR 18-19 AVERAGE LENGTH OF STAY INTERNATIONAL DOMESTIC 2-22 SPEND DATA INTERNATIONAL DOMESTIC TOURISM SPEND PRODUCT 24-26 INTERNATIONAL SPEND MARKET 27-28 AVERAGE SPEND PER VISITOR BY COUNTRY 29 FIVE YEAR TRENDS IN KEY MARKETS REASON FOR VISIT BY MARKET 31-35 CRUISE DATA VISITOR ARRIVALS AND SPEND 37 EVENTS DATA MAJOR EVENTS INSIGHTS 39
3 Key Visitor Data 2.71 m 5.65 m 7.31 m International Visitors YE September 218 +3.1% Domestic Overnight Visits YE September 218 +.5% Commercial Guest Nights YE August 218-1.4% $4.37 b $4.3 b $8.4 b International Tourism Spend YE September 218 +5.6% Domestic Tourism Spend YE September 218 +5.9% Total Tourism Spend YE September 218 +5.7%
4 KEY FINDINGS INTERNATIONAL The to September 218 saw a significant 2.71m international visitor arrivals, an increase of 3.1% on the. The month of September saw 177,952 international visitors, up 4.2% on the September. Holiday visitor arrivals contributed the most to the annual growth, numbers were up 3.% on the 12 months. Arrivals from China saw the biggest growth, up 9.9% on the. For the ending August 218, international guest nights in commercial accommodation (3.48m) were up 2.% on the. International spend was $4.37b, up 5.6% for the. In the to September 218, Chinese visitors spent $918m, up 9.4% on the. Spending from the UK (up 6.8% to $338m), the US (up 4.% to $379m) and Australia (up 4.5% to $837m) was also up. DOMESTIC There were 5.65m overnight visits by domestic visitors in Auckland in the to September 218, up.5% on the. Visiting friends and relatives (VFR) was the main reason for domestic visitation to Auckland, with 2.86m overnight visits recorded for the to September 218 (down 1.5% on the 12 months). There was strong growth from visitors from Wellington (up 6.9%), Northland (up 6.2%) and the Bay of Plenty (up 5.1%) compared to the. For the ending August 218, domestic guest nights were down 4.3% (3.83m) however, for the month of August, domestic guest nights were up 6.5% (327k). This may be due to some of the larger events in Auckland during August such as the Katie Perry and Celine Dion concerts, NZ Fashion Week and the All Blacks vs Australia rugby game. Domestic spend was $4.3b and had increased by 5.9%. OVERALL There were 7.31m guest nights in commercial accommodation in Auckland in the to August 218, down 1.4% on the. Guest nights in other key regions have been increasing over the past two s, while Auckland appears to be levelling off. This is primarily driven by a decline in domestic guest nights which has cancelled out the effects of international growth. The average daily rate (ADR) for hotels in the to September 218 was $21 (up 1.8%). The average hotel occupancy rate to September 218 was 83.7% (down 3.7%) and the RevPAR was $176 (down 1.9% on the ). The peak for ADR and RevPAR was Tuesday 4 th September while Occupancy peaked on Monday 1 th September. These peaks coincide with six P!NK concerts held from the 4 th - 11 th September. In the to September 218, total tourism spend in Auckland was $8.4b, up 5.7% on the.
Auckland Tourism Visitor Arrivals Data 5
6 International visitor numbers continue to rise, with 3.1% more visitors in the to September 218 4, 35, 3, 25, 2, International visitor arrivals in Auckland, reason for visit YE % change +3.1% The to September 218 saw a significant 2.71m international visitor arrivals, an increase of 3.1% on the. 15, 1, +3.% The month of September saw 177,952 international visitors, up 4.2% on the September. Holiday visitor arrivals contributed the most to the annual growth (1.33m), up 3.% on the 12 months. September holiday visitor numbers were up 1.% compared with September 217. 5, Business Holiday/Vacation Visit Friends/Relatives TOTAL ALL TRAVEL PURPOSES +2.8% +2.% Visitor arrivals / YE September 218 177,952 4.2% YE September 218 2,78,656 3.1% Source: ITM data, Statistics NZ
7 Strong growth from the Chinese market in the to September 218, up 9.9% There was strong growth for the Chinese market up 9.9% for the end September 218 with a 6.% increase compared to the month of September 217. There was also strong on growth for the from Korea (6.2%) and the US (5.4%). There was a on decrease in the UK market (7.1%) however September arrivals were up 11.2% compared with the September. The end decrease may be due to the World Masters Games and Irish and British Lions Tour events during April to September in 217. 14, 12, 1, 8, 6, 4, 2, Visitor arrivals in Auckland by key international markets Australia China, People's Republic of Japan United Kingdom Source: ITM data, Statistics NZ
8 24 month visitor arrivals from individual markets 7, 6, 5, 4, 3, 2, 1, Australia 5, 45, 4, 35, 3, 25, 2, 15, 1, 5, China YE September 218 Business Holiday/Vacation Visit Friends/Relatives Business Holiday VFR Total September 218 12,48 17.5% 2,288-7.5% 27,8-6.% 67,88-1.7% 141,92 4.1% 239,28-1.2% 38,8 2.% 844,224-1.2% Business Holiday/Vacation Visit Friends/Relatives Business Holiday VFR Total September 218 1,8-18.2% 2,128 2.4% 3,456-2.7% 27,94 6.% YE September 218 1,848-25.5% 291,712 12.3% 48,48 4.2% 388,368 9.9% Source: ITM data, Statistics NZ
9 24 month visitor arrivals from individual markets 9, Japan 9, Korea 8, 8, 7, 7, 6, 6, 5, 5, 4, 3, 2, 1, 4, 3, 2, 1, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Business Holiday VFR Total September 218 464 52.6% 3,92-6.5% 464-21.6% 6,16 2.2% YE September 218 5,36-11.8% 6,816-1.2% 1,848 9.4% 92,224 -.1% Business Holiday VFR Total September 218 224 27.3% 2,864-18.3% 768-18.6% 4,256-15.6% YE September 218 2,368 -.7% 47,296 8.1% 1,4-3.7% 68,4 6.2% Source: ITM data, Statistics NZ
1 24 month visitor arrivals from individual markets 1, 9, 8, 7, 6, 5, 4, 3, 2, 1, Germany 25, 2, 15, 1, 5, UK YE September 218 Business Holiday/Vacation Visit Friends/Relatives Business Holiday VFR Total September 218 176 22.2% 2,68.6% 432-6.9% 4,64 2.% 2,576-8.5% 52,448-3.% 9,776-7.4% 72,336-3.8% Business Holiday/Vacation Visit Friends/Relatives Business Holiday VFR Total September 218 68.% 2,28-4.2% 2,656 32.8% 6,16 11.2% YE September 218 8,368 5.2% 7,768-12.9% 81,872-2.2% 169,296-7.1% Source: ITM data, Statistics NZ
11 24 month visitor arrivals from individual markets 7, Canada 3, US 6, 5, 4, 3, 2, 1, 25, 2, 15, 1, 5, YE September 218 Business Holiday/Vacation Visit Friends/Relatives Business Holiday VFR Total September 218 176 22.2% 992-3.1% 688 19.4% 2,192 6.2% 2,56.% 29,92-2.9% 19,536 17.2% 56,576 3.5% Business Holiday/Vacation Visit Friends/Relatives Business Holiday VFR Total September 218 1,552 18.3% 6,56 17.8% 2,112 9.1% 11,84 15.3% YE September 218 19,536 5.2% 169,36 8.3% 53,84 -.8% 27,624 5.4% Source: ITM data, Statistics NZ
213M9 213M11 214M1 214M3 214M5 214M7 214M9 214M11 215M1 215M3 215M5 215M7 215M9 215M11 216M1 216M3 216M5 216M7 216M9 216M11 217M1 217M3 217M5 217M7 217M9 217M11 218M1 218M3 218M5 218M7 218M9 Rolling 12 month arrivals 12 Auckland has seen 7.3% growth in international visitor arrivals per annum over the last five s Auckland has seen an average of 7.3% growth in international visitor arrivals per annum over the last five s (up 3.1% in the last ). Queenstown saw the fastest growth of the four destinations an average of 17.% per annum over the last five s (up 8.3% in the last ). 3,, 2,5, 2,, 1,5, 1,, 5, 12 month rolling visitor arrivals Christchurch has seen an average of 7.3% growth in international arrivals per annum over the last five s (up 7.3% on the last ). Wellington saw an average of 2.7% growth per annum over the five period (down 3.3% on 217). Year End Auckland airport Christchurch airport Wellington airport Queenstown airport Source: ITM data, Statistics NZ
Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 13 The to September 218 saw 5.65m domestic overnight visits, up.5% on the 6,, 5,, 4,, 3,, Domestic overnight visits in Auckland, reason for visit YE % change.5% -1.5% The to September 218 saw a substantial 5.65m overnight visits from domestic visitors, an increase of.5% on the. Visiting friends and relatives (VFR) was the main reason for domestic visitation to Auckland, with 2.86m overnight visits recorded for the to September 218 (down 1.5%). 2,, 1,, - 3.3% -4.5% 8.2% Overnight visits for domestic visitors visiting Auckland for holiday purposes were also high (1.14m overnight visits), up 3.3% on the September. Business Holiday Other Total VFR Visitor arrivals / YE YE September 218 5,645,581.5% Source: AA Traveller Monitor
14 Strong growth for visitors from Wellington to Auckland, up 6.9% 1,2, 1,, Domestic overnight visits by visitor origin For the ending September 218, the highest visitation of all regions to Auckland was from Waikato-based visitors with 883,36 overnight visits (down 12.2% on the ). Wellington visitors (557,221 visits) were up 6.9% compared to the. Overnight visits from Northland were also high (66,594 visits), up 6.2% on September 217. Visitation from the Bay of Plenty (748,389 visits) was up 5.1% along with Canterbury (323,698 visits) up 1.2%. There has been steady growth from visitors from the Bay of Plenty, Northland and Wellington particularly during August, when large events such as the Katie Perry and Celine Dion concerts, NZ Fashion Week and the All Blacks rugby game occurred in Auckland. 8, 6, 4, 2, - Bay of Plenty Canterbury Northland Waikato Wellington Source: AA Traveller Monitor
Auckland Tourism Accommodation Data 15
Guest nights Guest nights 16 7.31m commercial guest nights in Auckland for YE August 218 There were 7.31m guest nights in commercial accommodation in Auckland in the to August 218, down 1.4% on the. 8, 7, 6, 5, 4, 3, 2, 1, Domestic International guest nights Auckland For the ending August 218, domestic guest nights were down 4.3% (3.83m) however, for the month of August, domestic guest nights were up 6.5% (327k). This may be due to some of the larger events in Auckland during August such as the Katie Perry and Celine Dion concerts, NZ Fashion Week and the All Blacks rugby game. In the to August 218, international guest nights (3.48m) were up 2.% on the and up 5.2% (242k) on the August. For NZ overall, international and domestic guest nights grew (by 3.4% and 1.9% respectively) on 217. 6,, 5,, 4,, 3,, 2,, 1,, Domestic guest nights International guest nights New Zealand Domestic guest nights International guest nights Source: Statistics NZ Accommodation Survey *CAM data is only available after a two month lag.
Rolling 12 month Guest Nights 17 Auckland s average growth was 2.1% over the last five s (down 1.4% on the last ) Otago s growth in commercial guest nights was 5.6% compound average annual growth over the last five s (up 3.4% on the last ). 8,, 7,, 6,, 5,, 4,, Rolling 12 month guest night numbers Canterbury also grew 5.6% over the last five s (up 1.1% on the last ). 3,, 2,, Auckland s average growth over the last five s was 2.1% (down 1.4% on the last ). 1,, Wellington s five growth was 2.5% (up 1.5% on 217). Guest nights in other key regions have been increasing over the past two s, while Auckland appears to be levelling off. This is primarily driven by a decline in domestic guest nights which has cancelled out the effects of international growth. Year End Auckland Wellington Canterbury Otago Source: Statistics NZ Accommodation Survey
83.7% 18 ADR in the to September 218 was $21, up 1.8% 1% 9% Annual Hotel Accommodation in Auckland Occupancy and Average Daily Rate $21 $25 The average daily rate (ADR) for hotels in the to September 218 was $21. This was a 1.8% increase on the. 8% 7% $2 The rapid increase of ADR levels from 214 217 has now slowed down slightly. 6% 5% $15 The average hotel occupancy rate was 83.7%, with a decrease of 3.7% compared to the end possibly due to the large scale events (e.g. WMG/Lions Tour). 4% 3% 2% $1 $5 The RevPAR for the ending September 218 was $176 down 1.9% on the. 1% For the month of September, the ADR was $195 (up 3.4% on the September) and the RevPAR was $16 (with no change on the ). % 214 215 216 217 218 Year End Sep $ Occupancy Rate ADR Source: Tourism Industry Aotearoa TIA
19 There were large fluctuations in percentage change for RevPAR, ADR and Occupancy rates in September 218 Compared with the September, Average Daily Rates (ADR) were up 4.8%. Revenue per available room (RevPAR) was on average 6.6% higher compared with September 217. Occupancy rates were on average 1.5% higher compared with September 217. There were large fluctuations in percentage change for ADR, RevPAR and Occupancy rates in September. The peak for ADR and RevPAR was Tuesday 4 th September while Occupancy peaked on Monday 1 th September. These peaks coincide with six P!NK concerts held during the 4 th to the 11 th September in Auckland. 1 8 6 4 2-2 -4-6 Percent Changes in Occupancy, ADR and RevPAR for the Month of September 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 2 21 22 23 24 25 26 27 28 29 3 Occupancy ADR RevPAR Source: STR Global
Guest nights 2 Average length of stay for VFR was high at 11.4 nights for the to June 218 (up 7.5%) 5 45 4 35 Average length of stay YE June, International No. of nights 35.5 In the to June 218, on average those visiting Auckland for educational or study reasons had the highest length of stay (at 35.5 nights), up 7.6% in comparison to June 217. Average length of stay for VFR was high (at 11.4 nights) for the to June 218, up 7.5% on the. 3 25 2 15 2.5 In contrast, the average length of stay per visitor in Auckland was down for holiday (down 14.3%), business (down 23.9%) and conference or convention (down 14.3%) visitors compared to June 217. 1 5 11.4 6.2 4.6 3.8 YE Jun 14 YE Jun 15 YE Jun 16 YE Jun 17 YE Jun 18 Holiday VFR Business Education or study Conference or convention Other reason Source: IVS MBIE. Please note, this data is published on a quarterly basis.
21 For YE June 218, average length of stay has shortened for most of Auckland s main markets In the to June 218, the average length of stay for Chinese visitors was 9.6 nights, up 1.% on the. Please note, we are currently working to establish validity of this data point. Average length of stay for Australia (down 15.5% to 4.9 nights) and the US (down 9.8% to 4.6 nights) was down. UK visitors had the second highest average length of stay (8. nights). However, this was down significantly (4.7%) on the. The average length of stay for German visitors was 7.2 nights (down 25.8%) and Canadians 5.9 nights (down 27.2%). Country YE Jun 14 YE Jun 15 YE Jun 16 YE Jun 17 YE Jun 18 % change Australia 5.4 4.5 4.4 5.8 4.9-15.5% China 3.8 4.2 1. 4.8 9.6 1.% US 6.2 5. 5.9 5.1 4.6-9.8% UK 7.7 11.2 1.5 13.5 8. -4.7% Germany 8.3 13.6 12.7 9.7 7.2-25.8% Canada 4. 4.9 6.6 8.1 5.9-27.2% Japan 3.7 5.5 9.4 8.2 5.5-32.9% Korea 2. 7.3 1. 4.9 5.2 6.1% Source: IVS MBIE. Please note, this data is published on a quarterly basis.
Av. Length of stay 22 On average, domestic visitors stayed 1.99 nights in Auckland for the ending September 218, down 2% On average, domestic visitors stayed in Auckland for 1.99 nights for the ending September 218 (down 2.% on the ). There has been a slight downward trend in the average length of stay for domestic visitors to Auckland, over the last 24 months. Although domestic visitation has been steady and increasing slightly, domestic visitors are staying in Auckland for shorter periods of time. 2.8 2.6 2.4 2.2 2. 1.98 1.96 1.94 1.99 Source: AA Traveller Monitor
Auckland Tourism Spend Data 23
Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Monthly spend ($m) 24 5.7% increase in tourism spend in the to September 218 In the to September 218, total tourism spend in Auckland was $8.4b, up 5.7% on the. International spend was $4.37b, up 5.6% for the. Domestic spend was $4.3b, and had increased by 5.9%. The month of September saw increases in domestic spend which was up 5.3% while international spend was up 7.%. $6 $5 $4 $3 $2 $1 $ Monthly tourism expenditure in Auckland Domestic International Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March are published and are frequently revised always use the most recent data available.
25 The month of September saw $343m domestic spend, up 5.3% on the September International spend in September increased by 7.% (to $285m) compared with the same month in 217. Domestic spend was $343m for the month, up 5.3% on September 217. Overall, this resulted in a 6.1% increase in total tourism spend ($627m) in Auckland for September 218 compared with the. The effects of the World Masters Games and Lions Tour can be seen for the international market from March through to July. 25% 2% 15% 1% 5% % -5% % Change in tourism expenditure in Auckland 7.% 5.3% Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep The large increases in domestic spend for August and September 218 can possibly be attributed to the large scale events that occurred during this period. -1% Domestic International Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March are published and are frequently revised always use the most recent data available.
Spend ($m) 26 International and domestic tourism spend by product for September 218 3 25 2 International and domestic monthly tourism expenditure in Auckland, by product Spend ($m) % change Accommodation services 49.2-3.1% Cultural, recreation, and gambling services 1.5 17.1% Food and beverage serving services 19.3 11.3% Other passenger transport 92.2-11.7% Other tourism products 118. 21.7% Retail sales - alcohol, food, and beverages Retail sales - fuel and other automotive products 36.2 4.3% 29.7 18.6% Retail sales - other 182.1 5.7% 15 1 5 Accommodation services Food and beverage serving services Other tourism products Retail sales - fuel and other automotive products Cultural, recreation, and gambling services Other passenger transport Retail sales - alcohol, food, and beverages Retail sales - other Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March are published and are frequently revised always use the most recent data available.
12 month spend ($m) 27 Chinese visitors spent $918m in the to September 218, up 9.4% on the $1,2 $1, $8 Rolling 12 month tourism expenditure in Auckland China Australia Rest of Asia UK In the to September 218, Australian tourism spend was up (4.5%) on the to $837m. $6 $4 Japan Korea, Republic of USA Spend from the US (up 4.% to $379m) and the UK (up 6.8% to $338m) was also up on the. $2 Rest of Europe Germany There were positive on changes for Germany (up 9.6% to $138m) and Korea (up 12.2% to $127m). Chinese visitors spent $918m in the to September 218, up 9.4% on the. Chinese expenditure peaked in early 218, which is in line with a strong spike in Chinese visitor arrivals during the same time. YE September 218 $ Sep-16 Dec-16 Mar-17 Jun-17 Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Year End Australia ($m) China ($m) UK ($m) US ($m) Germany ($m) 837 4.5% 918 9.4% 338 6.8% 379 4.% 138 9.6% Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March are published and are frequently revised always use the most recent data available.
Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Monthly spend ($m) 28 Tourism spend from the US market for September 218 was up 17.% on the September $14 $12 $1 $8 Monthly tourism expenditure in Auckland, by market % chang e.3% Australia China Spend from China was $61.9m, up 4.6% on the September. For the month of September, spend from Australia ($59.4m) was up.3% compared to September 217. Spend from the UK ($14.7m) was up 11.2%, and the US ($21.2m) was also up 17.% for September 218. $6 $4 $2 $ 4.6% 17.% 11.2% USA UK Chinese expenditure peaked in February 218, which is in line with a strong spike in Chinese visitor arrivals during the same time. An effect on UK spend levels can be seen during the Lions Tour in June July 217. September 218 Australia ($m) China ($m) UK ($m) US ($m) Germany ($m) 59.4.3% 61.9 4.6% 14.7 11.2% 21.2 17.% 6.1.7% Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March are published and are frequently revised always use the most recent data available.
Spend ($) 29 Average spend for UK visitors was $1,994 per visitor, up 14.9% on the September $3, $2,5 Average tourism spend per visitor, by country Australia China The average spend for Chinese visitors was $2,365 per visitor in the to September 218, down.4% on the. $2, Japan Korea There were positive on changes for Germany (up 13.9% to $1,94 per visitor) and the UK (up 14.9% to $1,994 per visitor). $1,5 Germany UK Average spend for Australian visitors was up (5.7% to $991 per visitor) on the while spend from the US (down 1.3% to $1,42 per visitor) was down. $1, Canada US $5 Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March are published and are frequently revised always use the most recent data available.
Auckland Tourism Five trends in key markets 3
International Visitor Arrivals 31 Five visitor arrivals to Auckland, YE September 3,, International visitor arrivals to Auckland from all countries 2,5, 2,78,656 2,, 1,5, 1,, 5, 214 215 216 217 218 1,334,8 816,24 232,432 57,792 56,576 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
32 Five visitor arrivals from individual markets, YE September Australia China 9, 8, 844,224 45, 4, 388,368 7, 35, 6, 3, 291,712 5, 4, 38,8 25, 2, 3, 239,28 15, 2, 1, 141,92 27,344 1, 5, 48,48 1,848 4,848 214 215 216 217 218 Business Holiday/Vacation 8,912 214 215 216 217 218 3,152 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
33 Five visitor arrivals from individual markets, YE September 1, 9, 8, 7, 6, Japan 92,224 6,816 8, 7, 6, 5, Korea 68,4 47,296 5, 4, 4, 3, 3, 2, 1, 1,848 6,68 5,36 214 215 216 217 218 2,256 2, 1, 1,4 2,592 2,368 214 215 216 217 2181,2 Business Visit Friends/Relatives Education Holiday/Vacation Conventions/conferences TOTAL ALL TRAVEL PURPOSES Business Visit Friends/Relatives Education Holiday/Vacation Conventions/conferences TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
34 Five visitor arrivals from individual markets, YE September Germany UK 8, 2, 7, 72,336 18, 169,296 6, 5, 52,448 16, 14, 12, 4, 1, 81,872 3, 2, 9,776 1, 2,576 2,32 214 215 216 217 218 752 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES 8, 7,768 6, 4, 8,368 2, 1,312 214 215 216 217 218 832 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
35 Five visitor arrivals from individual markets, YE September Canada US 6, 56,576 3, 27,624 5, 25, 4, 3, 29,92 2, 15, 169,36 2, 19,536 1, 53,84 1, 2,56 5, 19,536 214 215 216 217 218 1,56 656 7,824 214 215 216 217 218 5,44 Business Holiday/Vacation Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
Auckland Tourism Cruise Data 36
+7% + 11% + 8% $(m) + 6% + 25% 37 Cruise Tourism - Visitor arrivals and spend in Auckland Cruise visitor arrivals to Auckland Cruise spend in Auckland 35, 3, 25, 2, 179,8 192,2 213,9 23,8 244,5 36,8 5 4 3 $419 Passenger spend Crew spend Vessel spend Total 15, 2 Value add 1, 1 5, 212/13 213/14 214/15 215/16 216/17 217/18 211/12 212/13 213/14 214/15 215/16 216/17 217/18 Source: Market Economics. Cruise data comes out annually in August. * 217/18 figures have been forecasted
Auckland Tourism - Events Data 38
39 Major Events Insights Event Date Venue Interesting Findings P!NK 4-8 & 1-11 September Spark Arena Domestic spend for the month of September 218 was up 5.3% New Zealand Fashion Week 218 Auckland On Water Boat Show 218 27 August 2 September 27-3 September Viaduct Events Centre Viaduct Events Centre Domestic holiday visits were up 3.3% The peak for ADR and RevPAR was Tuesday 4 th September (up 31.4% and 78.6% respectively, on the September), whilst Occupancy was at its second highest level for the month (up 35.9%). The peak for Occupancy was Monday 1 th September (up 38.7%) while RevPAR was also up (64.1%) compared to other non-major event days in September. Source: Major Events, ATEED.
Ngā mihi Thank you KEY CONTACT Jaimee Raymond Research Specialist Email: jaimee.raymond@