ustomer Profile Report for STELLINGS LOUNGE BAR, TELFORD (Punch Outlet Number: WHITCHURCH ROAD, TELFORD, TF1 3AG (TF 1 3AG)

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ustomer Profile Report for STELLINGS LOUNGE BAR, TELFORD (Punch Outlet Number: 203220 3 WHITCHURCH ROAD, TELFORD, TF1 3AG (TF 1 3AG) Age Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 0-15 916 7,474 13,427 28,294 27,224 79 109 108 112 108 16-17 155 990 1,699 3,614 3,476 108 116 111 115 111 18-24 539 2,986 5,454 11,495 11,049 96 90 91 94 91 25-34 696 4,423 8,786 18,109 17,607 82 88 97 98 96 35-44 749 4,659 8,628 17,575 17,360 96 100 103 103 102 45-54 956 5,442 9,835 20,038 20,204 109 105 105 105 106 55-64 796 4,009 6,998 14,508 14,712 114 97 94 95 97 65+ 1,366 6,711 11,307 21,333 22,581 123 102 95 88 93 Population estimate 2015 6,173 36,694 66,134 134,966 134,213 100 100 100 100 100 Ethnicity - Census 2011 Count: %: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 White 5,426 31,581 55,860 118,384 117,872 90% 87% 89% 91% 92% Mixed / Multiple Ethnic Groups 95 786 1,281 2,501 2,377 2% 2% 2% 2% 2% Asian / Asian British 443 3,138 4,354 6,364 6,207 7% 9% 7% 5% 5% Black / African / Caribbean / Black British 53 511 751 1,567 1,407 1% 1% 1% 1% 1% Other Ethnic Group 12 180 342 574 566 0% 0% 1% 0% 0% All People (Ethnic Group) 6,029 36,196 62,588 129,390 128,429 100 100 100 100 100

Mosaic UK Map and Data: STELLINGS LOUNGE BAR, TELFORD (203220) Mosaic UK Data Table (Residential) Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 556 2,845 3,169 5,885 6,973 152 139 86 79 93 C Country Living (18+) 0 27 872 3,386 4,897 0 1 25 47 68 D Rural Reality (18+) 0 18 446 1,296 1,805 0 1 13 18 25 E Senior Security (18+) 854 2,841 4,532 7,600 7,862 209 124 110 91 94 F Suburban Stability (18+) 360 2,852 4,896 8,061 8,295 117 166 158 129 132 G Domestic Success (18+) 393 3,665 5,295 10,595 10,969 93 155 124 123 127 H Aspiring Homemakers (18+) 582 3,049 10,692 18,693 18,744 127 119 231 200 200 I Family Basics (18+) 90 3,278 5,346 17,275 14,469 25 162 146 233 194 J Transient Renters (18+) 643 3,097 5,113 8,547 8,150 222 191 174 144 137 K Municipal Challenge (18+) 277 1,584 2,032 5,034 4,555 94 96 68 83 75 L Vintage Value (18+) 544 1,822 2,793 6,491 6,767 172 103 87 100 104 M Modest Traditions (18+) 419 2,009 4,368 8,260 8,223 175 150 181 169 168 N Urban Cohesion (18+) 93 685 685 685 685 35 47 26 13 13 O Rental Hubs (18+) 217 312 545 828 725 56 14 14 10 9 Adults 18+ estimate 2015 5,028 28,084 50,784 102,636 103,119 100 100 100 100 100

Mosaic UK Map and Data: STELLINGS LOUNGE BAR, TELFORD (203220) Mosaic UK Data Table (Residential) Count: Index: 0.5 0.5 A City Prosperity (18+) 0 0 B Prestige Positions (18+) 556 152 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 854 209 F Suburban Stability (18+) 360 117 G Domestic Success (18+) 393 93 H Aspiring Homemakers (18+) 582 127 I Family Basics (18+) 90 25 J Transient Renters (18+) 643 222 K Municipal Challenge (18+) 277 94 L Vintage Value (18+) 544 172 M Modest Traditions (18+) 419 175 N Urban Cohesion (18+) 93 35 O Rental Hubs (18+) 217 56 Adults 18+ estimate 2015 5,028 100

Occasions Map and Data: STELLINGS LOUNGE BAR, TELFORD (203220) Occasions Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 01 Mine's a Pint 423 2,106 3,512 7,774 7,540 110 92 85 92 91 02 Early Doors 473 2,204 3,928 8,030 8,108 147 116 114 113 117 03 Everyday is Friday 290 1,728 3,174 6,396 6,300 106 106 108 106 106 04 Weekend Millionaires 437 2,812 5,642 12,427 11,729 111 120 133 143 137 05 Out On The Town 383 2,398 4,526 9,487 8,999 101 106 111 113 109 06 Business and Pleasure 121 837 1,531 3,064 3,039 62 72 73 71 71 07 Sporting Pints 329 2,097 3,718 7,780 7,237 78 84 83 84 80 08 Student Social 124 777 1,381 2,721 2,870 70 74 72 69 75 09 Leisurely Lunch 378 2,114 3,639 7,366 7,439 101 95 91 89 92 10 Wining and Dining 412 2,437 4,423 8,557 8,734 97 96 97 91 95 11 Household Outing 341 2,322 4,316 8,791 8,504 101 116 119 118 117 12 Midweek Meal Deal 184 1,254 2,309 4,960 4,661 97 112 114 119 114 13 Date Night 326 1,783 3,126 5,947 6,246 108 100 97 89 96 14 Birthday Treat 279 1,797 2,911 5,773 5,887 92 100 90 87 90 15 Pre Show Meal 86 536 1,004 1,931 1,950 83 87 90 84 87 Number of Occasions 4,586 27,202 49,140 101,004 99,243 100 100 100 100 100

Competition Map and Data: STELLINGS LOUNGE BAR, TELFORD (203220) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 1.5 3.0 5.0 Café / Wine Bar 1 1 1 1 Circuit Bar 9 11 11 14 Community Local 4 10 30 60 Dry Led 0 3 8 15 Branded Food Pub 0 2 4 11 Rural 0 0 1 3 Other 11 21 39 90 Total 25 48 94 194

Competition Map and Data: STELLINGS LOUNGE BAR, TELFORD (203220) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 Café / Wine Bar 1 Circuit Bar 9 Community Local 4 Dry Led 0 Branded Food Pub 0 Rural 0 Other 11 Total 25

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance Local Competition: STELLINGS LOUNGE BAR, TELFORD (203220) Rank Pub name Address Owner Postcode Category Distance () N/A STELLINGS LOUNGE BAR, TELFORD 3 WHITCHURCH ROAD, TELFORD, TF1 3AG Punch Taverns TF 1 3AG Punch Taverns 0.00 1 Park 12 Whitchurch Road, Wellington, Telford Enterprise Inns TF 1 3AG Community Local 0.00 2 Stellings Lounge 3 Whitchurch Road, Wellington, Telford Punch Pub Company TF 1 3AG Circuit Bar 0.00 3 Grove House Hotel 11-13 Park Street, Wellington, Telford Independent Free TF 1 3AE Other 0.07 4 Mirenkah Hotel 17 Whitchurch Road, Wellington, Telford Independent Free TF 1 3DS Other 0.10 5 Plough Inn 38 King Street, Wellington, Telford Enterprise Inns TF 1 3AW Community Local 0.13 6 Ho Mei Village Chinese Restaurant 2-2a Vineyard Road, Wellington, Telford Independent Free TF 1 1HA Other 0.14 7 Churchills Chameleon Bar 19 Church Street, Wellington, Telford *Other Small Retail Groups TF 1 1DD Cafe / Wine Bar 0.24 8 Station Hotel 1A Station Road, Wellington, Telford Independent Free TF 1 1BY Circuit Bar 0.27 9 Beacon 6-7 Market Square, Wellington, Telford Independent Free TF 1 1BP Circuit Bar 0.30 10 Tin House The Parade, Wellington, Telford Independent Free TF 1 1PY Other 0.30 11 William Withering 43-45 New Street, Wellington, Telford Wetherspoon TF 1 1LU Circuit Bar 0.31 12 Pheasant 54 Market Street, Wellington, Telford Independent Free TF 1 1DT Circuit Bar 0.32 13 Spice Land Indian Restaurant 16 Market Street, Wellington, Telford Independent Free TF 1 1DT Other 0.32 14 White Lion 9 Crown Street, Wellington, Telford Admiral Taverns Ltd TF 1 1LP Circuit Bar 0.33 15 Dun Cow 4 Duke Street, Wellington, Telford *Other Small Retail Groups TF 1 1BJ Circuit Bar 0.34 16 Raven 3 Walker Street, Wellington, Telford Amber Taverns TF 1 1BD Circuit Bar 0.37 17 Eastern Balti 12 Walker Street, Wellington, Telford Independent Free TF 1 1BD Other 0.37 18 Queens Bridge Road, Wellington, Telford Unknown TF 1 1DZ Circuit Bar 0.38 19 Dhaka Tandoori Restaurant 37 Tan Bank, Wellington, Telford Independent Free TF 1 1HJ Other 0.38 20 Pussycats 17 Tan Bank, Wellington, Telford Independent Free TF 1 1HJ Other 0.38 21 Wrekin College Sutherland Road, Wellington, Telford Independent Free TF 1 3BJ Other 0.40 22 Wellington Civic & Leisure Centre Tan Bank, Wellington, Telford Independent Free TF 1 1LX Other 0.44 23 Haygate 26 Haygate Road, Wellington, Telford Independent Free TF 1 1QA Community Local 0.46 24 Sir John Bayley Club 23 Haygate Road, Wellington, Telford Independent Free TF 1 1QX Other 0.49 25 Captain Webb Bagley Drive, Wellington, Telford Enterprise Inns TF 1 3NP Community Local 0.50 26 Wrekin Inn 26 Wrekin Road, Wellington, Telford Independent Free TF 1 1RH Dry Led 0.53 27 Railway Inn 42-44 Mill Bank, Wellington, Telford Independent Free TF 1 1SD Community Local 0.73 28 Cock Hotel 148 Holyhead Road, Wellington, Telford Independent Free TF 1 2DL Circuit Bar 0.75 29 Wellington Cricket Club Haygate Road, Wellington, Telford Independent Free TF 1 2BW Other 0.79 30 Wickets 240 Holyhead Road, Wellington, Telford Punch Pub Company TF 1 2EB Dry Led 0.79 Copyright 2016 Experian Limited.