Advertising and Sponsorship Opportunities 2012 SAUDI ARABIAN AIRLINES

Advertising and Sponsorship Opportunities 2012 SAUDI ARABIAN AIRLINES

Why In Flight Media Entertaining Captive Audience Minimum Distraction Cost effective compared to other mass media (Cost Per Thousand) Reliable number of passengers approved by IATA (International Air Transport Association) 86% of in-flight customers are in a positive frame of mind; receptive to advertising messages. (*Source: Qmedia Ambient Research) 92% of airlines passengers were able to recall ads and some content hours after the flight. Two of five passengers remembered seeing a specific in-flight TV commercial, in the past 30 days. (*Source: Triad Consulting Group) 77% strongly agree that they would miss in-flight TV programming if it were no longer available on their flights. (*Source: McKinsey & Company)

Why Saudi Arabian Airlines The official flag carrier of the Kingdom of Saudi Arabia High viewership Over 19.1 million passengers on 155,153 flights during 2010 Over 17.5 million passenger on 145,281 flights up to Oct 2011 (21.5 million estimated in 2011) Passengers are expected to grow 4% -5% during 2012 (22.5 million estimated in 2012) Passengers have high purchasing power Covering more than 75 Destinations (International and Domestic) Equipped with the latest IFE hardware and software technologies 124 aircrafts currently operating New Fleet 69 Airbus received in 2010/2011 19 Boeing & Airbus will be received in 2012

Why Saudi Arabian Airlines Nationality Gender Number of Flights/ Year Saudi GCC/ Arab Asian Western 12% 22% 8% 58% 62% Male 38% Female 146,642 155,153 145,281 Estimated 172,884 October 2009 2010 2011 Age Group Class of Travel Passenger Yearly Breakdown Estimated 21,459,770 Less than 18 18-27 28-34 35-44 45-60 Above 60 18% 26% 6% 8% 16% 26% 70% 11% 19% 18,248,431 18,623,678 18,117,664 18,736,823 19,160,511 17,883,142 October First Business Guest 2006 2007 2008 2009 2010 2011

Flights Showing Entertainment Programmes International Flights Middle East Africa Europe & America Asia & Far East Destination Flights/week Destination Flights/week Destination Flights/week Destination Flights/week Aden Abu Dhabi Amman Manama Beirut Damascus Doha Dubai Kuwait Muscat Sanaa Sharjah 4 18 38 18 32 32 20 84 28 6 14 2 Addis Ababa Alexandria Cairo Casablanca Johannesburg Kano Khartoum Nairobi Sharm El Shaikh Tunis 4 22 128 28 4 4 18 4 8 6 Frankfurt Geneva Istanbul London Madrid New York Paris Rome Washington 8 8 24 24 4 10 16 6 10 Colombo Delhi Dhaka Guangzhou Hyderabad Islamabad Jakarta Karachi Kochi Kuala Lumpur Lahore Madras Manila Mashad Mumbai Singapore 22 12 32 6 16 16 16 48 14 28 18 12 24 2 22 4 Subtotal 296 226 110 292 Total International Scheduled Flights (monthly): 3,960 Main Line Domestic Flights Saudi Arabia Destination Flights/week Jeddah Riyadh - Jeddah 252 Jeddah Dammam - Jeddah 112 Subtotal 364 Total Main Line Domestic Scheduled Flights (monthly): 1,560 Overall Total International & Main Line Domestic Scheduled Flights: 5,520 Extra flights and more passengers are expected in several seasons during the year

Boarding Film Showtime: Ground time while passengers are boarding and before door closing Platform: Main Screen Class: All Fleet: Boeing & Airbus fleet Flights: International and Main Line Domestic (JED-RUH-JED/ JED-DMM-JED) Click here to view sample video Exposure: Sponsor logo and messages could be displayed on a visual gradient strip repeated every 60/80 seconds at the bottom of the boarding film during time of showing. Message length could be 15/20 seconds (Total exposure 6 min). Message Length Times of Showing Time Gap Between Strips Total Exposure (15 seconds) Total 24 repeated strip 60 seconds 6 min (20 seconds) Total 18 repeated strip 80 seconds 6 min Target Audience: 12.5 million/year No. of Showing/Year: Over 70,000 flights/year International: 50,000 flights/year Main line Domestic: 20,000 flights/year Booking: 45 days prior to starting month Material: 40 days prior to starting month Per Month $20,000

Safety Film Showtime: During Taxi and before Take Off Platform: Main Screen supported by Public announcement Class: All Fleet: Boeing, Airbus fleet & MD 90 Flights: International and Domestic Click here to view sample video Exposure: Audio/Video tag after safety film Target Audience: 20 million/year (90% of forecast 2012 PAX) No. of Showing/Year: Over 145,000 flights/year International: 50,000 flights/year Domestic: 95,000 flights/year Note: The world civil aviation laws require showing the safety instruction film using Passenger Announcement (PA) System. Booking: 45 days prior to starting month Material: 40 days prior to starting month (SV need to approve before encoding) Sponsorship Tag Duration 3 Months (Net) 6 Months (Net) 9 Months (Net) 12 Months (Net) Platinum 15 Sec $300,000 $570,000 $810,000 $1,020,000 Gold 8 Sec $180,000 $330,000 $450,000 $540,000

Daily News - Sponsorship Showtime: Flying time after fasten seat belt sign is off Platform: Main Screen/ Personal TV Class: All Fleet: Boeing 777 & Airbus fleet Flights: International and Mainline Domestic (JED-RUH-JED/ JED-DMM-JED) Click here to view sample video Exposure: 15 sec (Audio/Video) tag before and after News Target Audience: 11.5 million/year No. of Showing/Year: Over 68,000 flights/year International: 48,000 flights/year Main Line Domestic: 20,000 flights/year Booking: 15 days prior to starting month Material: 10 days prior to starting month Per Month $22,000

Talavision (Video Variety Entertainment Program) A tailor-made program showing a selection of topics: Comedy/ Sports/ Science & Technology/ Travel/ Arts & Music Showtime: Flying time after Daily News Platform: Main Screen (available also as one of PTV channels) Click here to view sample video Class: All Fleet: Boeing & Airbus fleet Flights: International and Mainline Domestic (JED-RUH-JED/ JED-DMM-JED) Exposure: TVC in a commercial break between different segments Target Audience: 12 millions/year No. of Showing/Year: Over 70,000 flights/year International: 50,000 flights/year Main Line Domestic: 20,000 flights/year Booking: 45 days prior to starting month Material: 40 days prior to starting month Duration USD/ Month 30 seconds $14,000 45 seconds $19,750 60 seconds $25,000

Personal TV/ Video on Demand Showtime: Flying time after fasten seat belt sign is off Platform: Personal TV/ TVC will be shown on every selection Class: All classes for Boeing 777, Business class of Airbuses Fleet: Boeing 777 & Airbus fleet Flights: International and Mainline Domestic (JED-RUH-JED/ JED-DMM-JED) Over 70,000 flights/year International: 50,000 flights/year Main Line Domestic: 20,000 flights/year Click here to view sample video Exposure: 30 sec advertisement spot before Movies and Shorts 110 Movies Hollywood Latest Hollywood Favorites Hollywood Classic Arabic Movies Arabic Favorites Arabic Classic International 20 20 10 10 20 20 10 100 Shorts Arabic Comedy Arabic Plays Western Comedy Zone Western Drama Discovery Science National Geographic Life Style Business Arabic Documentaries 10 10 10 10 10 10 10 10 10 10 Sports *Note: Due to time constraint no movies showing on Mainline Domestic. Target Audience: 8 million/year Booking: 45 days prior to starting month Material: 40 days prior to starting month Per Month $18,000

Personal TV/ Video on Demand Kids Channels Showtime: Flying time after fasten seat belt sign is off Platform: Personal TV/ TVC will be shown on every selection Class: All classes for Boeing 777, Business class of Airbuses Fleet: Boeing 777 & Airbus fleet Flights: International and Mainline Domestic (JED-RUH-JED/ JED-DMM-JED) Over 70,000 flights/year International: 50,000 flights/year Main Line Domestic: 20,000 flights/year Click here to view sample video Exposure: 30 sec advertisement spot before any kids choice channel 10 Movies Disney Kids 10 Movies 45 Shorts Disney Nickelodeon Kids Library 5 Selections 10 Selections 30 Selections *Note: Due to time constraint no movies showing on Mainline Domestic Booking: 45 days prior to starting month Material: 40 days prior to starting month Per Month $12,000

AVOD Guide Sponsorship Showtime: N/A Platform: Print Quantity: 90,000 copies Class: All classes for Boeing, Business class of Airbus Fleet: Boeing & Airbus fleet Flights: International and Mainline Domestic Over 70,000 flights/year International: 50,000 flights/year Main Line Domestic: 20,000 flights/year Exposure: Logo on each cover 2 inside cover Target Audience: 8 million/year Booking: 30 days prior to starting month Material: 20 days prior to starting month 1 Issue 3 Months (Net) 2 Issues 6 Months (Net) 3 Issues 9 Months (Net) 4 Issues 12 Months (Net) $60,000 $116,000 $171,000 $220,000

AVOD Guide Advertisement Showtime: N/A Platform: Quantity: Print 90,000 copies Class: All classes for Boeing, Business class of Airbus Fleet: Boeing & Airbus fleet Flights: International and Mainline Domestic Over 70,000 flights/year International: 50,000 flights/year Main Line Domestic: 20,000 flights/year Exposure: Inside pages advertisements opposite content pages Target Audience: 8 million/year Booking: 30 days prior to starting month Material: 20 days prior to starting month Inside Page Double Page Spread (DPS) $20,000/ 3 months $35,000/ 3 months

Dubai: Dubai Media City Building 10, Suite 341-344 PO Box 502112 Dubai, U.A.E Tel: +971 4 3904535 Fax: +971 4 3904536 Jeddah: Prince Abdullah St. Badriyah Towers, 2 nd Floor, Suite 24 PO Box 17775 Jeddah 21494, K.S.A Tel: +966 2 6063406 Fax: +966 2 6063807