Candidate Name Centre Number 2 Candidate Number GCE AS/A level 1681/01 TRAVEL AND TOURISM Unit 1 Introducing Travel and Tourism A.M. TUESDAY, 17 May 2011 1 1 2 hours For s use Question 1 Maximum Mark 12 Mark 2 3 17 17 1 6 8 1 0 1 0 0 0 1 4 5 Total 10 24 80 INSTRUCTIONS TO CANDIDATES Use black ink or black ball-point pen. Answer all questions. Write your name, centre number and candidate number in the spaces at the top of this page. Write your answers in this answer book. INFORMATION FOR CANDIDATES You are reminded of the necessity for good English and orderly presentation in your answers. The number of marks is given in brackets at the end of each question or part-question. CJ*(S11-1681-01)
2 Answer all questions. 1. Study Fig. 1 which shows an image and some information about UK travel agents. Travel Agents could decline to 2,000 - but there is still a future. According to the Travel Technology Initiative Special Report the number of travel agents could drop to about 2,000 in the UK within five years. Currently there are around 5,000 travel agents in the UK, a decline from more than 6,100 two years ago. However, many travel experts believe that if travel agents adapt to the customer s needs and expectations there is still a future. Source: http://www.thomson.co.uk : http://www.co-operativetravel.co.uk Fig. 1 (a) Identify two different types of travel agents. [2] 1.................................................................................................................................................................................................... 2....................................................................................................................................................................................................
Turn over. (b) Outline the range of products and services provided by travel agents. [6] (c) Explain why some travel agents have seen a decline in business in recent years. [4] Total = 12 marks 3 1 6 8 1 0 1 0 0 0 3
4 2. Tourists can be categorised as domestic, inbound or outbound. (a) Match the following descriptions to the correct category of tourists. [1] A Jose and Jordi, from Barcelona, flying to Manchester. B Wayne and Lorraine, from London, taking a holiday in Cornwall. C Trevor and Catherine, from west Wales, taking a coach tour to Paris. A.................................................................................................................................................................................................... B.................................................................................................................................................................................................... C.................................................................................................................................................................................................... (b) Suggest two advantages of domestic holidays for UK residents. [2] 1.................................................................................................................................................................................................... 2....................................................................................................................................................................................................
5 Study Fig. 2 which shows how popular the UK is with tourists from overseas. Overseas tourists flocking to the UK Approximately 30 million overseas tourists visit the UK each year. Overseas tourists spend about 16 billion each year in the UK. Adapted sources via: www.images.google.com Fig. 2 1 6 8 1 0 1 0 0 0 5 Turn over.
6 (c) Explain why the UK is a popular tourism destination for tourists from overseas. Give examples to support your reasons. [6]
7 (d) Discuss the factors which may cause a reduction in the number of overseas tourists visiting the UK in the near future. [8] 1 6 8 1 0 1 0 0 0 7 Total = 17 marks Turn over.
8 3. Tourists always require the use of a method of transport in order to reach their destination. (a) Complete the table by identifying a named organisation for each method of transport. [3] Method of transport Name of organisation Coach Car hire Rail The Doyle family, consisting of Mum, Dad and two sons aged 6 and 10, are planning a two week sightseeing holiday to Spain and is considering hiring a car. (b) Outline the advantages, for the Doyle family, of hiring a car while on holiday. [4]
9 A secondary school from the north of England is planning to take 35 students to Austria for a skiing holiday. They have chosen to travel by coach. (c) Outline the disadvantages, for the school party, in deciding to travel by coach. [4] 1 6 8 1 0 1 0 0 0 9 Turn over.
10 Successful tourism destinations need effective transport systems to help tourists travel within the destinations. (d) Evaluate the importance of effective transport systems within tourism destinations for named destinations you have studied. [6] Total = 17 marks
11 BLANK PAGE Turn over.
12 4. Study Fig. 3 that includes the logos and information about three of the UK s voluntary sector organisations. Voluntary sector organisations such as the Youth Hostel Association (YHA), the Royal Society for the Protection of Birds (RSPB) and the National Trust play an important role within the UK s travel and tourism industry. The RSPB has over 1 million members The National Trust has over 3.5 million members and has over 14 million paying visitors per year The YHA record nearly 2 million overnight stays per year and has more than 200,000 members Sources: http://www.yha.org.uk : http://www.rspb.org.uk http://www.nationaltrust.org.uk Fig. 3 (a) Suggest how the organisations identified in Fig. 3 might work with public sector travel and tourism organisations. [4]
13 (b) Assess the importance of voluntary sector travel and tourism organisations, such as those identified in Fig. 3, to the UK s travel and tourism industry. [6] Total = 10 marks Turn over.
14 5. Study Fig. 4 which includes some images and text from a website. Scarborough is one of the UK s oldest seaside resorts and is the fourth most visited destination after London, Edinburgh and Blackpool. After the Second World War socio-economic conditions in the UK began to improve. The improvement helped Scarborough to become a very popular tourism destination for domestic tourists. The Crown Spa Hotel Scarborough s Coastline Stephen Joseph Theatre Sea Life and Marine Sanctuary Source: www.visitscarborough.com Fig. 4
15 (a) Discuss the socio-economic factors that led to the increasing popularity of UK tourism destinations, such as Scarborough, in the period after the Second World War. [8] Turn over.
16 The popularity of Scarborough led to some positive economic impacts for the destination. (b) Outline two positive economic impacts on tourism destinations such as Scarborough. Give examples to support suggestions. [4] 1.................................................................................................................................................................................................... 2.................................................................................................................................................................................................... As a result of improved socio-economic conditions and transport technology, resorts outside of the UK, catering for mass tourism, developed from the 1970s onwards. (c) Name two mass tourism destinations within the Mediterranean area. [2] 1.................................................................................................................................................................................................... 2.................................................................................................................................................................................................... (d) Suggest two characteristics of mass tourism destinations. [2] 1.................................................................................................................................................................................................... 2....................................................................................................................................................................................................
17 Mass tourism results in a range of positive and negative impacts on host destinations. (e) Assess the negative impacts of mass tourism on host destinations. You should refer to examples you have studied. [8] Total = 24 marks Turn over.
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