Post Event Report of INDIA PAVILION AT HONG KONG INTERNATIONAL JEWELLERY SHOW 2018 AT ASIA WORLD-EXPO (AWE) & HONG KONG CONVENTIONS & EXHIBITION CENTRE (HKCEC) Show Name: Hong Kong Intl Diamond, Gem & Pearl Show 2018 at AWE 27 Feb 3 rd March 2018 Hong Kong Intl Jewellery Show 2018 at CEC 1-5 Mar 2018 at CEC at Wan Chai - Hong Kong Organizers : HONG KONG TRADE & DEVELOPMENT COUNCIL (HKTDC) HKCEC Exhibitors* Buyers Local 900 18,952 Overseas 1,645 33,985 Total 2,585 52,937 From 39 countries and regions From 140 countries and regions Group Pavilions: Chinese mainland, France, Germany, India, Italy, Korea, Peru, Portugal, Trade Organisations Pavilions: FKM audited figures: FKM audited figures: Singapore, Spain, Taiwan, Thailand, Turkey, United Kingdom and USA Israel Export & International Cooperation Institute Japan Jewellery Association Japan Pearl Exporters Association Gems & Jewellery Trade Association of Liaoning T-Gold + METS International Pavilion 2,251 exhibitors (Hong Kong: 895; Outside Hong Kong: 1,356) Objective of Visit: To Represent India Pavilion at above Hong Kong March Show 2018 : India Pavilion was located at the following locations: There were total 84 GJEPC member exhibitors participating under India Pavilion occupying 1305 sqm located by at 4 different halls. Venue Section Hall no. No. of Exh Sqm No. of Booths AWE Diamonds 2 12 144 16 AWE Diamonds 7 18 189 21 AWE Gemstone 11 22 324 36 Exhibitor lounge 7 & 2 18 2 CEC Jewellery 5E 32 621 69 Exhibitor lounge Jewellery 5E 9 1 Total 84 1305 145 PROMOTIONAL MEASURES GJEPC had undertaken various Pre Fair and Onsite Promotional Activities to promote the India Pavilion during the Show
Pre Fair Activities Direct mailing to the Intl targeted database of the Council On site Activities at AWE & CEC 1000 Flyers with list of Exhibitors, Inserted in tote bag which were distributed from Council s promotional booths at AWE and CEC Bilingual Hostesses at the Council s promotional booths Promotional Booths at AWE & HKCEC Council had promotional booth of 9 sqm each at both the venues. These booths were utilized for the Promotion of Council s activities and was also utilized as a venue for meeting with the various Intl agencies. Carats + Show, India SAARC, JCK Las Vegas, and other Council s events were also promoted from these booths AWE BOOTH NO.M06 at Hall no.11 CEC - BOOTH NO 5CON 20 AT Hall no.5e From the GJEPC s promotional booths, promotional kit containing following materials were handed over to all the visitors at both the venue: Exclusive directory of India Pavilion for both the venues Solitaire magazine Sparkle of Success Promotional bags Promotional CD CARATS+ Show. India Saarc BSM, JCK Las Vegas flyers India Pavilion Exhibitors Lounge /Service booth at AWE & CEC AWE Hall no.2 - Booth no. B-01 AWE Hall no.07 - Booth no. H17 AWE Hall no.11 Booth no M06 CEC Hall no.5e Finished Jewellery Section at 5CON 21 at CEC: Exhibitor s lounge has been created for India Pavilion s exhibitors wherein tea/coffee/refreshments/internet connections, printer etc., services were provided.
FEW GLIMPLES OF INDIA PAVIION AT HONG KONG MARCH SHOW 2018
FOLLOWING MEETINGS WERE HELD WITH VARIOUS INTL AGENCIES : Meeting 1: Diamond Dealers Club dated 27 th Feb 2018. Present: David Lasher Managing Director DDC, NY, Sridhar Iyengar Director Intl Events Naheed Sunke Sr. Manager -Exhibitions Action points: 1. David was really concerned about the delay in receiving their reimbursement payments for their members travel for the India Diamond Week held during November 2017. It was assured to him that the payments were under process and would be released within a day or two. 2. With regard to the India Diamond Week in NY, after discussing the various options it was suggested by David to organize the same from 20 th to 22 nd August 2018 at DDC, NY 3. For the proposed India International Diamond Week dates i.e. 22 nd to 24 th October in Mumbai, it was suggested by David their members can travel starting on 20 th night, however since flights are unavailable on 20 th night they would start from US on 21 st Oct and hence it was suggested to organise the IIDW BSM from 23 rd to 25 th Oct 2018. 4. The original invoice for Full day refreshments for US $ 10000 on account of IDW Jan 2018 was duly signed and summited by DDC in originals. 27 th Feb 2017 : Meeting 2: Meeting with the Organiers of CARAT + 2018 Present: Mr. Dirk Blommaert, Commercial Director Carat+ Antwerp Action points: 1. The complete update with regard to the booking status of Carat + Antwerp to be held in Belgium from May 6-8, 2018 was shared and discussed. 2. The organisers have provide us the updated marked floorplan indicating the current status of bookings at CARAT + 3. Dirk has proposed a revised pricing strategy to encourage more participation from Gem stone and Jewellery manufacturing companies from India at the show. 4. It was assured by Dirk that hereon all the booking enquiries from Indian based companies will be redirected to be handled by GJEPC 27 th Feb 2017 : Meeting with the UBM Asia Ltd, the Organisers of June & Sept Hong Kong Fair 2018:
Present: Ms.Celine Lau Director of Jewellery Fairs, UBM Asia Ltd Mr. Sunny Chan Dy. Manager UBM Asia Ltd Action points: 1. UBM suggested that as mutually agreed, the process for signing of agreement may be expedited to proceed further. It was discussed that subsequently on signing of agreement we may issue the joint press release. 2. GJEPC has asked for the sponsorship items which is currently being prepared by UBM and will be shared with us shortly. Since the advertising spent is for both June as well as September show, UBM will provide us the sponsorship items for the June edition on priority 3. The council has also asked for digital options for advertising such as mobile apps, online newsletters etc. to be provided to us. 4. It was suggested to organise representation of Jewellery manufacturers at the HK June show apart from the existing pavilion of Gemstone and Diamonds especially for the June edition. 27 th Feb 2018 : Shenzhen Rough Diamond Exchange Present: Mr. Julius Zheng Vice President Action points: 1. Based on the initial proposal received from SRDE, the revised costing along with the other operational issues with regard to organizing the India Diamond Week in Shenzhen was discussed with Julius. 2. The format of the show would be that of BSM with one-on one meetings for 2 days and open exhibition on last day. 3. GJEPC will bring in 15 to 20 manufacturers and SRDE to bring in 40 to 50 buyers for the one-on one B2B meetings. 4. Following three options of dates were considered to organise the said event, subject to approval from the committee: June 13 to 15, 2018 (prior to HK June show so that the delivery can be at HK show) May 16 th to 18 th 2018 April 25 th to 27 th 2018 3 rd Feb 2018: Meeting with the Organisers of VOD 2018 Mr. Luca Veronesi - Show Director Mr. Emanuele Guido - Head of Marketing Ms. Nadeera Jayaratne - Sales Manager GJEPC
Action Points: To discuss about the GJEPC Indian participation in VOD DIJS 2018. 1. Location o 288 sqm in the "trade" part o 840 sqm in the "retail and trade" part 2. Deadlines: Within April 30th morning GJEPC will send DV Global Link the list of the customers and the square meters that will be eligible for the 10% early bird discount, applicable as loyalty only for exhibitors attending 2016 and 2017 shows. DV Global Link will generate a contract for these sqms and GJEPC will pay the first 25% installment within two weeks. if there would be any overall deadline extension, this will be extended to GJEPC too. A final confirmation about the size of India pavilion will be provided by GJEPC within August 10th 2018 3. Booth Rental : Organisers requested GJEPC to match same price as offered by the Organizers to the individual exhibitors. 4. Machinery: o GJEPC requested to create India Pavilion at Machinery section, on this DV Global Link agreed to reserved 36 sqm parameter booths. It was also agreed upon that DV Global link will provide Octonorm booths for the Machinery section with a special rate to encourage exhibitors from India, by end of March 2018. In the meantime a 36 sqm meter space in the middle of "trade" area parameter booths will be kept as an option 5. Comnet: o It was decided to that this year also GJEPC will communicate with Comnet on a commission for selling space on the similar terms as per last years. It was decided that GJEPC will have a meeting with Comnet to clarify the terms. 6. Standard booth :It was agreed by DV Global Link that they will revert by 9 th March with an option of 9sqm price/ per sqm matching the 12 sqm price/ per sqm 7. Buyers hosting programme: GJEPC requested the organisers to give GJEPC a "budget" of a certain number of buyers (approx 40-50) to be selected from GJEPC. Buyers accomodation policy and management remain the same of the other buyers involved in the hosted buyers programme, including the matchmaking
3 rd March 2018 : Meeting the Italian Exhibition Group : Organisers of VicenzaOro editions Italy. Mr. Stefano Rosin : Head of Sales Jewellery & Fashion Mr.Fabrizio Lombardo Sales Account Expert GJEPC The meeting was held to discuss the various points related to the participation of India Pavilion at Vicenza Oro Editions Italy: GJEPC suggested them to undertake following procedures to increase the customer satisfaction the exhibitors participating under India Pavilions : o To reduce the invoicing from 4 invoices per client to only 1 invoice per client ie., space rental and booth construction & extra accessories ordered by the exhibitors. o They should opt for online visa recommendation letter similar to Baselworld which is easier and will reduce the no. of days which is at present taken by the organisers for processing the visa recommendation letter. It was discussed and agreed that GJEPC to give confirmation of the companies participating under India pavilion to start planning for the next VICENZAORO January 2019. Mr. Fabrizio also insisted to give tentative sqm for September Vicenza Oro Fall 2018, enabling him to start marketing the vacant booths, for which it was informed that post Hong Kong Show, GJEPC will contact the members and inform him about the space requirements of the September edition. 3 rd March 2018 : 3.30 pm : Meeting with HKTDC- Organisers of Hong Kong Intl Jewellery Show 2018: Ms Wenky Yip, - HKTDC Exhibition Dept Ms Queena Lo : HKTDC Exhibition Dept Ms Dennis Chan - PEC dept. of HKTDC Mr Wayne Chug, - PEC dept. of HKTDC Ms Doris Chan PEC dept. of HKTDC Comnet : Ms Chandrika Behl - Director Mr Pranab Singh - Asst. Manager GJEPC
AGENDA OF MEETING : To Discuss the Indian Participation at HKIDGPS & HKIJS. EXHIBITION:- GJEPC has raised the concern over reduction of the total sqms of India Pavilion every year and companies cancelling from pavilion, joining the show from other countries i.e. Hong Kong, Thailand etc. GJEPC also expressed their disappointment over members of India Pavilion encouraged by HKTDC by offering booth directly however HKTDC said that the options were limited for them. HKTDC also stressed that the company should have their say regarding their participation from any country or pavilion. However HKTDC will inform GJEPC from next time if anything similar happens. GJEPC informed HKTDC to share the list of all the Indian companies (New & Old) with GJEPC so that GJEPC will have a chance to speak with them and convert them in India Pavilion, for which they agreed. GJEPC informed HKTDC that this year they want to start the booking early this year in order to have more time to expand the India pavilion by recruiting more companies. GJEPC has confirmed the same location as this year to HKTDC for 2019, so that it can be shared with the exhibitors and confirm their space under India pavilion. HKTDC agreed to share the floor plan by end of April 2019. GJEPC requested HKTDC to reduce the raw space rate in order to attract more exhibitors in India pavilion however HKTDC being a semi-govt organisation cannot do the same for only 1 country and HKTDC needs to be transparent for all the parties. It was discussed with the organisers that from next year GJEPC will be little flexible in terms of the exhibitors demand, for example if any company wants to be in special section at level 3 and not in regular GJEPC s pavilion at Hall 5, in that case HKTDC can give the required space to GJEPC and then GJEPC will allocate the interested leads. This may further promote the Indian companies to participate through GJEPC thus increasing the total numbers. Since the space is limited in level 3 so it depends on the availability at the time of allocation. HKTDC requested to pay 50% of the total space booked by September 2018, if GJEPC start the booking for next year from April end 2018 only. Simultaneously HKDTC PEC team also met GJEPC to sponsorships for the India Pavilion: HKTDC PEC team expressed their disappointment on GJEPC dropping all the PEC items this year and requested GJEPC to resume the same from next year as the relation between HKTDC PEC team & GJEPC is old and based on mutual benefits. As GJEPC is planning to resume their advertisement from next year and want to have all the options from PEC team, PEC team has provided GJEPC all the required material and GJEPC has to finalise the items by April end 2018 in order to secure the slot for 2019 edition. In addition to the above, GJEPC has requested for all the digital platforms availability. The same has been provided to GJEPC and GJEPC is requested to confirm/revert their interest by April-end.
3 rd March 2018 : Meeting with the Organisers of Singapore Intl Jewelry Expo 2018 (SIJE 2018) Ms. Judy Lee : Executive Director; CEMS GJEPC Action Points : Discussed following points: GJEPC insisted Ms. Judy Lee to give 20% on the space rental offered to India Pavilion. Ms. Lee agreed for the following : - CEMS agreed to make GJEPC as Country partner of the show - CEMS will offer 20% to India Pavilion provided the pavilion consists of 20 booths ie., 180 sqm - 1 page color advertisement for GJEPC - Fashion show for the Indian Jewelers cost for the models/choreographer is S$8,000 ( SIJE will sponsor S$4,000) GJEPC will need to include S$4,000 to be shared amongst the exhibitors. GJEPC will revert on the same. - CEMS agreed on participation of exhibitors of India pavilion in the Daily Auction Affordable range or Premium Range jewellery (The exhibitors will need to accept to pay Auctioneer a comm, for which CEMS will revert shortly with the %) - Chairman Message on Show catalogue MEETING WITH FOLLOWING STAND CONTRACTORS TO CONSTRUCT BOOTHS UNDER INDIA PAVILION AT THE UBM JUNE & SEPT HONG KONG FAIR 2018 & HKTDC MARCH HONG KONG 2019 SHOW : 25 th March 2018: Met Mr. Frankie Lai Pro-Art People Creation Limited who have constructed special structures & individual booths during the show. Met Ms. Kate Chan from HKTDC in-house construction company. During the show they constructed Individual booths and Italian Pavilion, Sri Lanka Pavilion and Brazil Pavilion. 5 th March 2018 : Visited office of M/s. A. Worldtech Ltd, the stand construction company which located close to the venue. We were given to understand from A. World tech Ltd that HKTDC and other construction companies outsource their work to them, as such they constructed Italian Pavilion, Sri Lanka Pavilion and Brazil Pavilion. Milton Exhibits :GJEPC also had meeting with Milton Exhibits, the existing stand contractor of India Pavilion, to submit their quotation based on the octonorm structure. All the above mentioned stand contractors assured that they would provide the quote by 15 th March 2018.
List of Exhibitors Participating under India Pavilion at Hong Kong March Show 2018 Participants Name Booth Number HALL NO. 2 Loose Diamonds A.J. MEHTA & CO. LLP 2-B02,04 SHREENATHJI GEMS 2-B07,09 VENU DIAMOND 2B-16,14 AKARSH EXPORTS 2-B11 BASANT JEWELS 2-B08 MOHIT DIAMONDS PVT. LTD 2-B10 VIVID DIAM 2-B13 ARJIV EXPORTS 2-B06 D.A. JHAVERI 2-B12 UNIQUE GEMS 2-B19, 21 HARDIK GEMS 2-B18 SUN IMPEX 2-B05 GJEPC Exhibitor Lounge 2-B01 HALL NO. 7 Loose Diamonds GOVINDI GEMS 7-G18,20,22 ADITYA GEMS 7-G02,04 KUMAR JEWELS LLP 7-G16 P. RAJESH & CO 7-G01 GHEVARIYA EXPORTS 7-G21 SAGAR ENTERPRISE 7-G06 GNYAN IMPEX 7-G08 VINAY DIAMONDS 7-G13 MONARCH GEMS 7-G05 PRIYA GEMS 7-G09 STAR BRILLIAN 7-G03 H. RIDDHESH & CO 7-G19 ARROW STAR 7-G17 D. S. EXPORTS 7-G11 RAJGIR GEMS LLP 7-G07 RED EXIM 7-G15 RATNAKALA EXPORTS PVT. LTD. 7-G14 SINGH DIAMONDS 7-G12 GJEPC Exhibitor Lounge 7-G10 HALL NO. 11 Gemstone ASHOK JEWELLERS 11-G19,21 BEADS PARADISE 11-G02,04,06,08 COSMOPOLITAN TRADING CORPORATION 11-G10 M & M GEMS 11-G16
MKA'S RUBYLITE 11-G12 NATIONAL FACETS 11-H19,21 PANNA HANDICRAFTS 11-G11 NEW STAR GEMS 11-G09 RAINBOW STONES 11- G18 SHERU GEMS 11-G20,22 SHYAM GEMS N ARTS 11-G09,11 SHWET RATAN IMPEX 11-G24,26 NIKHIL ENTERPRISES 11-G17 MUDIT GEMS 11-G23,25 BADHALIA GEMS 11-H01,03,05 SAPPHIRE CREATIONS 11-G15 T.T. GEMS INDIA LLP 11-G14 LUNAWAT GEMS CORPORATION 11-G01,03,05,07 GEMSTONES CORPORATION 11-H13, 15 SHREEJI JEWELS 11-H07 Moon Traders - Jaipur 11-H-17 HALL NO. 5E Gold DEREWALA INDUSTRIES LTD. 5E-H02,04 JAIPUR JEWELLERY HOUSE 5E-H18,20,22,24 JATIN GEMS 5CON-27,28 PANNA HANDICRAFTS 5E-H14,16 RAVI GEM & JEWELLERY EXPORTS P. LTD 5E-H08 KARATS & CARATS 5E-H06 PIETRE DEL MONDO 5E-H15 SILVER MOUNTAIN 5E-H10,12 SONI INTERNATIONAL JEWELRY MFG. CO 5E- H11,13 INDIA SILVER JEWELS 5E-G46,44 VINAYAK JEWELS (INDIA) PVT. LTD 5E-H21 HALL NO. 5E Mass Produce FINE JEWELLERY MANUFACTURING LTD H.K. DESIGNS (INDIA) PATDIAM JEWELLERY PVT. LTD. ROSY JEWELLERY EXPORTS PVT LTD GOLKUNDA DIAMONDS & JEWELLERY LTD STECKBECK JEWELERY PVT. LTD. SUPERGEMS JEWELLERY MFG. PVT. LTD VEEKAY DIAMANTS J.K. INTERNATIONAL AZURE JOUEL PVT. LTD. JASANI JEWELLERY (UNIT II) ESTRELLA JEWELS LLP KOTAWALA JEWELS SHRI RAJ JEWELS 5E-G02,04 5E-H25,26,29 5E-G22,24 5E-H05 5E-G06 5E-H17,19 5E-G20 5E-G36 5E-G12 5E-G14,16 5E-H01,03 5E-H07,09 5E-G25,27 5E-G18
GJEPC Exhibitor Lounge HALL NO. 5E Silver ACPL EXPORTS PVT. LTD. ACPL PRODUCTS AND JEWELLERY LLP GALLANT JEWELRY SHREE RADHA GOVIND JEWELLERS STERLING ORNAMENTS PVT. LTD. BML GEMS & JEWELLERY AGRA PRODUCTS PVT. LTD. SHREE ARIHANT MANGAL EXPO IMPO 5CON-20 5E-G41,43 5E-F43,45 5E-F35,37 5E- F41 5E-F34 5E-F39 5E-F22,24 5E-G29,31 First Participation at HKG MARCH 2018 FEEDBACK FROM EXHIBITORS The main reason for participation 16% 13% 6%0% 48% 84% 33% Yes No To get order from Intl. buyers Promote Product/Company Recognition Market Research New Product Launch Have you achieved your objectives Who are your target customers? 48% 20% 32% Manufacturers 10% Wholesalers 35% Jewellery Retail chains 24% Jewellery Retail- Independents 21% Yes No May be Department Stores 10%
How do you rate your overall business result at the show? How many useful business enquiries/contacts Did you receive during the fair? Poor 16% Excellent 5% More Than 15 22% Less than 5 30% Fair 31% Good 48% 10 To 15 27% 5 To 10 21% Were results better then those achieved at previous show? Are you interested in participating in HKG March 19 organised by the council 10% 16% 42% 32% 3%1% 96% Yes No Same First time exhibited Yes No May be