WELCOME TO CHESTER AND CHESHIRE www.visitchester.com
Introduction Chester Location Insights Product Approach
EASY ACCESS CHESTER IS WELL CONNECTED BY ROAD, RAIL AND AIR WITH LIVERPOOL AND MANCHESTER AIRPORT ONLY 20 AND 40 MILES AWAY..
What we know Tourism Spend in England 2014 ( bn) 19,1 18,1 Spend in the North West equates to 9bn Spend in Cheshire equates to 2.47bn 45,1 Domestic Overnight Domestic Day Trips Inbound
What we know 23% 13% 46% 18% 11% 10% 13% 15% 12% 7% 9% 55% 60% 62% 49% 63% 67% 60% 60% 73% 64% 42% 22% 27% 11% 20% 41% 27% 20% 25% 28% 20% 27% England England exc. London London South East South West East Midlands West Midlands East of England North West North East Yorkshire and Humberside Domestic Overnight Domestic Day Trips Inbound
What we know 45 40 35 30 25 20 Summer Winter 15 10 5 0 CWaC Rest England Rest UK Overseas
What we Know Audience Interest: London Midlands / Birmingham Yorkshire / Leeds Average stay 2 nights Primary Audience Families and Couples Hotels main stay Online channels main channel for information
What we know
How satisfied are visitors to Cheshire? Overall Performance 85% excellent/ very good 86% definitely/ probably Likelihood to Recommend Cheshire 88% Cheshire 88% 90 30 70 50 TRI*M Index: 94 Cheshire 93 Cheshire 69% Cheshire 66% Likelihood to Revisit 77% definitely/ probably 64% much/ slightly better Competitive Advantage Source: VE Brand, Communications and Satisfaction Tracker NB Base size for Peak District = 55 Source: VisitEngland Brand & Satisfaction Tracker England Cheshire
In comparison to the rest of England Cornwall 108 Lake District Blackpool x89 Liverpool Bristol Northumberland 102 x Newcastle Scarborough North York Moors Yorks Dales Leeds Yorkshire Coast York Manchester Lincoln Peak District Bath Durham Cheshire Staffordshire 75 x Warwickshire Cotswolds Isle of Wight 95 97 Notting -ham Skegness London Cambridge Essex 74 x ENGLAND 94 Gt Yarmouth Suffolk Canterbury Kent Coast Somerset East Sussex Gloucester New Forest Kent Total -shire 95 82 104 Devon 86 Total Hants 82 Brighton Bournemouth Eastbourne 100 111 96 85 89 Weymouth 93 87 100 85 74 Shropshire 91 101 91 99 Wiltshire Derbyshire Birmingham 94 92 83 98 82 100 104 100 92 Stratford 91 95 80 Oxford 92 102 83 100 95 91 Other Norfolk 97 91 82 88 90 94 81 11
Activities undertaken on Domestic Holidays in the Past Year Sightseeing in a town/city Eating/drinking locally produced food/drink Sightseeing/exploring the countryside Sightseeing/exploring at the coast Going to visitor attractions etc Visiting historic buildings etc Visiting parks/gardens Visiting museums/art galleries Long walks/hikes/rambles Visiting a cathedral/church etc Visiting zoos/aquariums etc Attending special personal/family events Watching wildlife/bird watching Attending the theatre Attending live music/other festival etc Attending a live sporting event Visited location of TV series etc Cycling/Mountainbiking Fishing Watersports Golf 5% 4% 4% 2% 2% 2% 11% 10% 9% 8% 8% 7% 24% 23% 22% 19% 18% 17% 16% 16% 29% General Exploring & Visitor Attractions Events & Specific Interests
Heritage activities are often part of the trip but for the domestic visitor, not the main reason for visiting Attending special personal events Attending live music/other festival etc Attending live sporting event Watersports Attending the theatre Fishing Played golf Visited location of TV series etc Cycling/Mountainbiking Going to visitor attractions etc Visiting zoos/aquariums etc Sightseeing/exploring at the coast Watching wildlife/bird watching Sightseeing in a town/city Sightseeing/exploring the countryside Long walks/hikes/rambles Eating/drinking locally produced food/drink Visiting historic buildings etc Visiting museums/art galleries Visiting parks/gardens Visiting a cathedral/church etc Did the activity motivate the holiday trip? 0% 20% 40% 60% 80% 100% Sole reason Very important reason Less important / no reason
CHESTER CATHEDRAL OUR STUNNING CATHEDRAL HAS 1,000 YEARS OF HISTORY AND THE BEST VIEWS OF THE CITY.
Queen Hotel Chester The Mere Oddfellows Edgar House ABode Chester Roomzzz
Lyme Park Gardens Arley Hall & Gardens Ness Botanic Gardens Dorothy Clive Garden
CHESTER ZOO THE UK S NUMBER ONE ZOO AND LEADING ANIMAL CONSERVATION CHARITY. WITH OVER 12,000 ANIMALS AND AWARD WINNING GARDENS, CHESTER ZOO WILL OFFER YOU A FULL DAY OF EXOTIC ADVENTURE AND EVERY PENNY YOU SPEND WILL HELP TO PROTECT WILDLIFE IN THE UK AND ALL OVER THE WORLD
COMING SOON: STORYHOUSE WE ARE TRANSFORMING A 1930S ART DECO CINEMA TO BECOME A VIBRANT NEW CULTURAL CENTRE WITH THEATRE, CINEMA AND LIBRARY
Approach Partnerships Visit England, Visit Britain, UKTI Cheshire and Warrington LEP Manchester Airport, Liverpool Airport, Cruise Terminal and Virgin Trains Regional DMOs and Heritage Cities Collaborations Work with heritage assets across Cheshire: National Trust Canal and River Trust English Heritage Historic England HLF and Arts Council to identify funding sources Packaging UK Inbound and ETOA for travel trade and group operators Coach operators Cruise excursions