This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2014. These travelers spent at least one night in the following city: GreatFalls. This sample size of 256 survey respondents, which equates to 8.3% of all nonresident visitors, represents a total of 898,730 people. Sites Visited on Trip 56% Glacier National Park 37% Yellowstone National Park 25% Lewis & Clark Interpretive Ctr, Great Falls 24% Other Montana State Parks 20% CM Russell Museum, Great Falls 18% Flathead Lake State Parks 10% Little Bighorn Battlefield 8% Grizzly & Wolf Discovery Center, West Yellowstone 8% National Bison Range 6% Rocky Mountain Elk Foundation 4% Museum of the Rockies, Bozeman 4% MT Historical Museum, Helena 3% Missouri Headwaters State Park 3% Clark Canyon Reservoir 3% Hot springs 2% Bob Marshall Wilderness 2% Ghost towns 2% Fort Peck Lake 2% Missouri River Breaks Nat'l Monument 2% Big Hole Battlefield 2% Virginia/Nevada City 2% C.M. Russell National Wildlife Refuge 1% Pompey's Pillar 1% Ft. Peck Interpertive Center & Museum 1% Lolo Pass Interpretive Center 1% Bighorn Canyon Nat'l Recreation Area <1% Lewis & Clark Caverns State Park primary reason Group Characteristics 21% of groups with all first time visitors 68% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 24% Flew on a portion of their trip 3% Own a 2nd property in MT 3% Hired an outfitter 87% Plan to return within 2 years 93% Brought wireless technology Reasons for Trip all reasons 38% Vacation/recreation/pleasure 46% 22% Visit friends/relatives/family event 26% 20% Business/convention/meeting 21% 16% Just passing through 20% 3% Shopping 6% 1% Other 2% 1
Activities 61% Scenic driving 38% Recreational shopping 29% Nature photography 27% Day hiking 27% Car / RV camping 25% Visiting other historical sites 22% Wildlife watching 21% Visiting Lewis & Clark sites 20% Visiting museums 10% Gambling 8% Attending festivals or events 8% Fishing / fly fishing 8% Visit farmers market 7% Visiting Indian reservations 5% Viewing art exhibits 5% Golfing 3% Road / tour bicycling 3% Sporting event 2% River rafting / floating 2% Motorboating 2% Birding 2% Hunting 2% Rockhounding 2% Skiing / snowboarding 2% Horseback riding 1% Canoeing / kayaking 1% Backpacking 1% Attending performing arts 1% Mountain biking <1% OHV / ATV <1% Geocaching <1% Follow dinosaur trail -- Snowshoeing -- Cross-country skiing -- Snowmobiling Travel Mode to Enter MT 60% Auto/Truck 22% Air 14% RV/Trailer 3% Motorcycle 1% Other -- Train -- Bus Average Length of Stay in MT 5.18 nights Of Nights Spent in MT 57% of nights spent in Central Montana Region 23% of nights spent in Glacier Country 9% of nights spent in Yellowstone Country 6% of nights spent in Southwest Montana Region 4% of nights spent in Southeast Montana Region 1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 59% Hotel/motel 19% Home of friend/relative 12% Private campground 4% Public land camping 2% Other 2% Rented cabin/home 1% Second home/cabin/condo 1% Vehicle in parking area 1% Guest ranch <1% Resort/condominium <1% Bed & Breakfast Montana Entry Points 17% Great Falls Air 12% Sweetgrass 12% Superior 9% West Yellowstone 7% Monida 6% Wibaux/Beach 6% Lodge Grass 3% Bridger 310 3% Alzada 3% Culbertson/Bainville 2% Gardiner 2% Sula 2
primary attraction If on Vacation, Attracted to Montana for... all attractions 32% Glacier National Park 60% 16% Family/friends 32% 16% Open space / uncrowded areas 47% 10% Yellowstone National Park 45% 9% Mountains / forests 52% 5% Lewis & Clark history 25% 3% Other Montana history & culture 16% 2% Special events 5% 2% Fishing 13% 1% Native american history &culture 12% 1% Hunting 4% 1% Lakes 31% 1% Resort / guest ranch 3% 1% Wildlife 21% <1% Skiing / snowboarding 1% -- Snowmobiling 1% -- Northern great plains / badlands 7% -- A Montana State Park 4% -- Rivers 38% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 29% 27% 28% 16% 2.22 Shopping opportunities 54% 26% 12% 8% 1.8 Attractions to visit 62% 18% 15% 5% 1.74 Activities to do 69% 19% 8% 4% 1.57 Ratings and reviews 57% 17% 18% 8% 1.76 Price comparison 61% 16% 10% 12% 1.72 Lodging availability 47% 14% 16% 23% 2.06 Camping availability 75% 8% 6% 11% 1.33 Hours of operation 56% 24% 12% 8% 1.81 Road conditions 58% 14% 16% 11% 1.77 Road opening/closing 67% 14% 10% 9% 1.53 Weather 20% 22% 34% 24% 2.65 Directions/maps 18% 15% 27% 40% 2.79 3
Residency 17% Alberta, Canada 14% Washington 6% Wyoming 5% Colorado 5% California 4% Idaho 4% Minnesota 4% Utah 4% Florida 4% North Dakota 3% Missouri 2% Indiana 2% Louisiana 2% Saskatchewan, Canada 2% Wisconsin 2% Oregon 2% Arizona 2% Texas 1% Virginia 1% New York 1% Illinois 1% Georgia 1% Nebraska 1% South Dakota 1% New Mexico 1% Alaska 1% Iowa 1% Nevada 1% British Columbia, Canada 1% Alabama 1% Kansas 1% England 1% Pennsylvania <1% Ohio, Quebec, Canada, Tennessee, Australia, Oklahoma, Hawaii, Manitoba, Canada, Arkansas, Maryland, New Hampshire, Germany, Denmark, South Carolina, Mississippi Respondent Age 19-89 Age range 56 Average age 57 Median age Respondent Gender 58% Male 42% Female 11% First time visitor Household Income 16% Less than $50,000 19% $50,000 to less than $75,000 26% $75,000 to less than $100,000 25% $100,000 to less than $150,000 9% $150,000 to less than $200,000 6% $200,000 or greater Age Groups Represented 3% 0-5 years 6% 6-10 years 5% 11-17 years 4% 18-24 years 9% 25-34 years 14% 35-44 years 24% 45-54 years 40% 55-64 years 29% 65-74 years 7% 75 and over 4
Travel Group Type 28% Self 49% Couple 12% Immediate Family 1% Family & Friends 4% Friends 4% Business Associates 3% Extended Family -- Organized Group or Club Average Group Size: 1.97 Travel Group Size 30% 1 traveler 56% 2 travelers 6% 3 travelers 6% 4 travelers 1% 5 travelers 1% 6 travelers 1% 7 travelers -- 8 travelers -- 9 travelers -- 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 33% Used no sources 33% 24% Search Engine (i.e. Google) 39% 10% Other 16% 6% National Park brochure/book/website 18% 5% Automobile club (i.e. AAA) 11% 4% Mobile apps 11% 4% Used a chamber/ visitor center 6% 3% Info. from private businesses 6% 3% Other travel websites 9% 3% Official MT website (VisitMT.com) 8% 1% Consumer online reviews (i.e. TripAdvisor) 9% 1% Info. from special events 2% 1% Professional online travel reviews 3% 1% Magazine/newspaper articles 5% 1% Official MT guidebook magazine 4% 1% Social media (i.e. Facebook) 4% <1% State Park brochure/website 3% <1% Guide book (i.e. Frommer's Lonely Planet) 3% <1% Montana advertising campaign 1% -- Online Video <1% Most Useful Sources Used During Trip All Used 26% Map applications (i.e. GoogleMaps) 44% 18% Mobile apps 28% 16% Visitor information center staff 22% 12% Motel/restaurant/gas station employee 26% 8% Brochure information rack 24% 7% Official highway information signs 24% 4% Official MT guidebook magazine 10% 4% Consumer online reviews (i.e. TripAdvisor) 11% 3% Billboards 7% 3% Official MT website (VisitMT.com) 4% 1% Guide book (i.e. Frommer's Lonely Planet) 3% <1% Social media (i.e. Facebook) 3% 5
This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2015. These travelers spent at least one night in the following city: GreatFalls. This sample size of 280 survey respondents, which equates to 7.4% of all nonresident visitors, represents a total of 861,685 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times Vacation 27% 26% 15% 10% 10% 13% Visiting friends/relatives 51% 13% 6% 6% 5% 19% Passing Through 31% 21% 13% 9% 14% 11% Shopping 53% 14% 8% 6% 7% 12% Business 62% 13% 6% 3% 5% 12% Sites Visited on Trip 46% Glacier National Park 41% Yellowstone National Park 31% Lewis & Clark Interpretive Ctr, Great Falls 20% CM Russell Museum, Great Falls 16% Other Montana State Parks 12% Little Bighorn Battlefield 9% Flathead Lake State Parks 7% Lewis & Clark Caverns State Park 7% Hot springs 6% MT Historical Museum, Helena 5% Ghost towns 5% National Bison Range 5% Missouri River Breaks Nat'l Monument 5% Missouri Headwaters State Park 4% Lolo Pass Interpretive Center 4% Big Hole Battlefield 3% Pompey's Pillar 3% Bob Marshall Wilderness 2% Clark Canyon Reservoir 2% C.M. Russell National Wildlife Refuge 2% Museum of the Rockies, Bozeman 2% Virginia/Nevada City 2% Bighorn Canyon Nat'l Recreation Area 2% Grizzly & Wolf Discovery Center, West Yellowstone 2% Fort Peck Lake 1% Rocky Mountain Elk Foundation 1% Ft. Peck Interpertive Center & Museum primary reason Group Characteristics 11% of groups with all first time visitors 81% of groups with all repeat visitors 8% of groups with mixed first time and repeat visitors 20% Flew on a portion of their trip 4% Own a 2nd property in MT 2% Hired an outfitter 91% Plan to return within 2 years 95% Brought wireless technology Years Since Last Visit to Montana 10% This was my first visit 52% Less than 1 year ago 17% 1-2 years ago 12% 3-5 years ago 4% 6-10 years ago 3% 11-20 years ago 3% More than 20 years ago Reasons for Trip all reasons 36% Vacation/recreation/pleasure 42% 25% Just passing through 27% 22% Visit friends/relatives/family event 27% 14% Business/convention/meeting 14% 2% Other 3% 2% Shopping 3% 6
Activities 60% Scenic driving 32% Nature photography 31% Recreational shopping 31% Visiting Lewis & Clark sites 30% Day hiking 27% Wildlife watching 25% Visiting other historical sites 22% Car / RV camping 22% Visiting museums 17% Visit local brewery 11% Attending festivals or events 10% Fishing / fly fishing 8% Visiting Indian reservations 7% Visit farmers market 7% Birding 6% Viewing art exhibits 5% Motorcyle touring 4% Golfing 4% Horseback riding 3% Bicycling 3% River rafting / floating 3% Attending performing arts 3% Attend wedding 3% Backpacking 2% Sporting event 2% Hunting 2% Rock climbing 2% Road / tour bicycling 1% OHV / ATV 1% Visit local distillery 1% Dinosaur attraction 1% Motorboating 1% Canoeing / kayaking 1% Rockhounding <1% Skiing / snowboarding <1% Geocaching <1% Mountain biking <1% Snowshoeing <1% Snowmobiling <1% Cross-country skiing Travel Mode to Enter MT 68% Auto/Truck 15% Air 11% RV/Trailer 4% Motorcycle 2% Other -- Train -- Bus Average Length of Stay in MT 4.36 nights Of Nights Spent in MT 60% of nights spent in Central Montana Region 17% of nights spent in Glacier Country 11% of nights spent in Yellowstone Country 6% of nights spent in Southeast Montana Region 5% of nights spent in Southwest Montana Region 1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 53% Hotel/motel 23% Home of friend/relative 14% Private campground 4% Public land camping 2% Vehicle in parking area 2% Second home/cabin/condo 2% Resort/condominium 1% Rented cabin/home <1% Bed & Breakfast <1% Other <1% Guest ranch Montana Entry Points 13% Monida 11% Sweetgrass 11% Superior 10% Great Falls Air 7% Wibaux/Beach 6% West Yellowstone 6% Lodge Grass 4% Fairview 4% Gardiner 3% Bozeman Air 3% Alzada 3% Bridger 72 2% Troy 7
primary attraction If on Vacation, Attracted to Montana for... all attractions 31% Glacier National Park 51% 17% Family/friends 26% 15% Mountains / forests 56% 14% Open space / uncrowded areas 46% 9% Yellowstone National Park 37% 3% Other Montana history & culture 18% 2% Resort / guest ranch 4% 2% Special events 6% 2% Fishing 9% 2% Native american history &culture 14% 1% Rivers 35% 1% Hunting 3% 1% Lewis & Clark history 30% <1% Skiing / snowboarding 2% <1% Wildlife 23% <1% Northern great plains / badlands 10% <1% A Montana State Park 7% -- Snowmobiling 1% -- Lakes 23% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 39% 26% 23% 12% 2.16 Shopping opportunities 57% 23% 14% 6% 1.69 Attractions 52% 24% 14% 10% 1.81 Activities 62% 20% 11% 7% 1.64 Directions/maps 23% 20% 29% 28% 2.52 Weather 24% 24% 21% 31% 2.66 Lodging 41% 15% 21% 23% 2.19 Camping 81% 7% 7% 5% 1.3 Road Information 45% 23% 12% 19% 2.02 8
Residency 19% Alberta, Canada 11% Washington 8% California 6% Idaho 5% Texas 4% Colorado 4% Saskatchewan, Canada 3% Oregon 3% Arizona 3% Wyoming 3% Minnesota 3% North Dakota 2% Ohio 2% South Dakota 2% North Carolina 2% Alaska 2% Oklahoma 2% Utah 1% Maryland 1% Florida 1% Michigan 1% Australia 1% Wisconsin 1% Iowa 1% Kansas 1% Virginia 1% Illinois 1% Nevada 1% Tennessee 1% British Columbia, Canada 1% New Jersey 1% Connecticut 1% Pennsylvania <1% Missouri, Indiana, Kentucky, United Kingdom, Alabama, Germany, Uzbekistan, Arkansas, Nebraska, New York, Georgia, Mississippi, Louisiana, New Mexico Respondent Age 18-88 Age range 56 Average age 59 Median age Respondent Gender 69% Male 31% Female 11% First time visitor Household Income 18% Less than $50,000 20% $50,000 to less than $75,000 19% $75,000 to less than $100,000 23% $100,000 to less than $150,000 12% $150,000 to less than $200,000 8% $200,000 or greater Age Groups Represented 6% 0-5 years 7% 6-10 years 10% 11-17 years 5% 18-24 years 9% 25-34 years 15% 35-44 years 17% 45-54 years 34% 55-64 years 37% 65-74 years 9% 75 and over 9
Travel Group Type 30% Self 47% Couple 14% Immediate Family 1% Family & Friends 3% Friends 4% Business Associates 1% Extended Family -- Organized Group or Club Average Group Size: 1.98 Travel Group Size 31% 1 traveler 57% 2 travelers 4% 3 travelers 5% 4 travelers 3% 5 travelers 1% 6 travelers <1% 7 travelers -- 8 travelers <1% 9 travelers -- 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 26% Used no sources 28% 25% Search Engine (i.e. Google) 40% 9% Other 15% 8% Automobile club (i.e. AAA) 14% 8% National Park brochure/book/website 17% 6% Official MT website (VisitMT.com) 10% 2% Other travel websites 10% 2% Consumer online reviews (i.e. TripAdvisor) 11% 2% Official MT guidebook magazine 8% 2% Info. from private businesses 6% 2% Mobile apps 8% 2% Professional online travel reviews 2% 1% Guide book (i.e. Frommer's Lonely Planet) 4% 1% Used a chamber/ visitor center 5% 1% Magazine/newspaper articles 5% 1% Info. from special events 2% 1% State Park brochure/website 5% <1% Social media (i.e. Facebook) 3% <1% Montana advertising campaign 3% -- Online Video 2% Most Useful Sources Used During Trip All Used 27% Map applications (i.e. GoogleMaps) 42% 12% Mobile apps 22% 12% Motel/restaurant/gas station employee 26% 11% Visitor information center staff 18% 9% Official highway information signs 24% 8% Brochure information rack 23% 6% Official MT guidebook magazine 14% 5% Consumer online reviews (i.e. TripAdvisor) 14% 4% Official MT website (VisitMT.com) 8% 3% Billboards 11% 2% Guide book (i.e. Frommer's Lonely Planet) 3% 1% Social media (i.e. Facebook) 3% 10
This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2016. These travelers spent at least one night in the following city: GreatFalls. This sample size of 243 survey respondents, which equates to 9% of all nonresident visitors, represents a total of 1,107,690 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times Vacation 19% 48% 11% 5% 7% 10% Visiting friends/relatives 48% 17% 9% 6% 6% 14% Passing Through 39% 35% 5% 7% 7% 8% Shopping 64% 12% 3% 8% 3% 11% Business 62% 15% 7% 1% 3% 12% Sites Visited on Trip 48% Glacier National Park 36% Yellowstone National Park 31% Lewis & Clark Interpretive Ctr, Great Falls 19% CM Russell Museum, Great Falls 16% Other Montana State Parks 14% Little Bighorn Battlefield 9% Flathead Lake State Parks 8% Hot springs 5% Grizzly & Wolf Discovery Center, West Yellowstone 5% National Bison Range 4% Ghost towns 4% MT Historical Museum, Helena 4% Missouri Headwaters State Park 3% C.M. Russell National Wildlife Refuge 3% Pompey's Pillar 3% Bighorn Canyon Nat'l Recreation Area 3% Lolo Pass Interpretive Center 3% Museum of the Rockies, Bozeman 2% Lewis & Clark Caverns State Park 1% Bob Marshall Wilderness 1% Missouri River Breaks Nat'l Monument 1% Big Hole Battlefield 1% Clark Canyon Reservoir 1% Fort Peck Lake 1% Ft. Peck Interpertive Center & Museum 1% Rocky Mountain Elk Foundation 1% Virginia/Nevada City primary reason Group Characteristics 12% of groups with all first time visitors 75% of groups with all repeat visitors 13% of groups with mixed first time and repeat visitors 22% Flew on a portion of their trip 2% Own a 2nd property in MT 4% Hired an outfitter 81% Plan to return within 2 years 98% Brought wireless technology Years Since Last Visit to Montana 18% This was my first visit 45% Less than 1 year ago 12% 1-2 years ago 10% 3-5 years ago 9% 6-10 years ago 3% 11-20 years ago 4% More than 20 years ago Reasons for Trip all reasons 40% Vacation/recreation/pleasure 50% 22% Visit friends/relatives/family event 27% 17% Just passing through 20% 17% Business/convention/meeting 20% 3% Shopping 4% 2% Other 4% 11
Activities 59% Scenic driving 33% Day hiking 33% Nature photography 29% Car / RV camping 28% Recreational shopping 25% Visiting other historical sites 23% Visiting Lewis & Clark sites 23% Visiting museums 22% Wildlife watching 10% Visit local brewery 8% Attending festivals or events 7% Viewing art exhibits 7% Horseback riding 7% Visiting Indian reservations 5% River rafting / floating 5% Visit farmers market 5% Fishing / fly fishing 4% Sporting event 4% Backpacking 4% Dinosaur attraction 3% Bicycling 3% Motorboating 3% Attend wedding 2% Birding 2% Rockhounding 2% Geocaching 2% Road / tour bicycling 2% Golfing 2% Hunting 2% Motorcyle touring 2% Attending performing arts 1% Canoeing / kayaking 1% Visit local distillery 1% Mountain biking 1% Rock climbing 1% OHV / ATV <1% Snowshoeing <1% Skiing / snowboarding -- Cross-country skiing -- Snowmobiling Travel Mode to Enter MT 66% Auto/Truck 18% Air 15% RV/Trailer 1% Motorcycle <1% Other -- Train -- Bus Average Length of Stay in MT 4.71 nights Of Nights Spent in MT 50% of nights spent in Central Montana Region 23% of nights spent in Glacier Country 9% of nights spent in Yellowstone Country 9% of nights spent in Southwest Montana Region 7% of nights spent in Southeast Montana Region 1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 59% Hotel/motel 16% Home of friend/relative 12% Private campground 4% Public land camping 2% Bed & Breakfast 2% Rented cabin/home 1% Second home/cabin/condo 1% Other 1% Vehicle in parking area 1% Resort/condominium <1% Guest ranch Montana Entry Points 12% Sweetgrass 10% Superior 10% Great Falls Air 8% Monida 7% Lodge Grass 7% West Yellowstone 5% Wibaux/Beach 4% Billings Air 3% Bridger 72 3% Alzada 3% Sidney 3% Bridger 310 3% Gardiner 3% Rooseville 2% Bozeman Air 12
primary attraction If on Vacation, Attracted to Montana for... all attractions 24% Glacier National Park 53% 21% Open space / uncrowded areas 61% 17% Mountains / forests 61% 13% Yellowstone National Park 39% 13% Family/friends 25% 4% Special events 10% 3% Other Montana history & culture 16% 3% Lewis & Clark history 20% 2% Hunting 3% 1% Wildlife 31% 1% Rivers 43% <1% Skiing / snowboarding 1% <1% Fishing 6% <1% A Montana State Park 8% <1% Resort / guest ranch 1% -- Snowmobiling -- -- Lakes 29% -- Northern great plains / badlands 16% -- Native american history &culture 10% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 22% 28% 27% 23% 2.38 Shopping opportunities 49% 24% 11% 15% 1.87 Attractions 35% 27% 23% 15% 2.03 Activities 49% 22% 18% 11% 1.83 Directions/maps 15% 17% 29% 39% 2.81 Weather 18% 20% 26% 36% 2.76 Lodging 36% 14% 13% 38% 2.33 Camping 64% 12% 12% 13% 1.49 Road Information 31% 24% 21% 24% 2.3 13
Residency 16% Alberta, Canada 9% Washington 6% Colorado 5% Idaho 4% Utah 3% Texas 3% Minnesota 3% California 3% Tennessee 3% Michigan 3% Saskatchewan, Canada 3% Wisconsin 3% Ontario, Canada 3% Oregon 3% Arizona 2% North Dakota 2% Wyoming 2% Alaska 2% Hawaii 2% Pennsylvania 2% South Dakota 2% Illinois 2% Iowa 1% New Jersey 1% Connecticut 1% Missouri 1% Indiana 1% Louisiana 1% British Columbia, Canada 1% Nevada 1% Netherlands 1% Oklahoma 1% New York 1% Arkansas 1% Nebraska 1% Alabama 1% North Carolina 1% Georgia 1% Ohio <1% Germany, United Kingdom, New Mexico, Manitoba, Canada, Florida, South Carolina, New Zealand, Sweden, Maryland, Mississippi, Italy, Massachusetts, Virginia, Washington, D.C., Kansas Respondent Age 18-83 Age range 58 Average age 60 Median age Respondent Gender 59% Male 41% Female 18% First time visitor Household Income 18% Less than $50,000 20% $50,000 to less than $75,000 28% $75,000 to less than $100,000 20% $100,000 to less than $150,000 8% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 4% 0-5 years 5% 6-10 years 9% 11-17 years 7% 18-24 years 10% 25-34 years 12% 35-44 years 21% 45-54 years 40% 55-64 years 14
37% 65-74 years 8% 75 and over 15
Travel Group Type 22% Self 49% Couple 17% Immediate Family 1% Family & Friends 6% Friends 4% Business Associates 3% Extended Family -- Organized Group or Club Average Group Size: 2.15 Travel Group Size 22% 1 traveler 59% 2 travelers 8% 3 travelers 7% 4 travelers 3% 5 travelers <1% 6 travelers 1% 7 travelers -- 8 travelers -- 9 travelers 1% 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 28% Used no sources 31% 25% Search Engine (i.e. Google) 40% 11% Other 18% 8% National Park brochure/book/website 20% 6% Automobile club (i.e. AAA) 12% 4% Official MT website (VisitMT.com) 10% 4% Official MT guidebook magazine 9% 3% Online Video 4% 2% Consumer online reviews (i.e. TripAdvisor) 11% 2% Guide book (i.e. Frommer's Lonely Planet) 8% 2% Other travel websites 9% 1% Professional online travel reviews 3% 1% Magazine/newspaper articles 5% 1% Social media (i.e. Facebook) 5% 1% Mobile apps 6% 1% Info. from special events 2% 1% Info. from private businesses 6% <1% Used a chamber/ visitor center 2% <1% State Park brochure/website 4% -- Montana advertising campaign 2% Most Useful Sources Used During Trip All Used 22% Map applications (i.e. GoogleMaps) 46% 15% Mobile apps 23% 11% Consumer online reviews (i.e. TripAdvisor) 16% 10% Motel/restaurant/gas station employee 23% 9% Visitor information center staff 18% 9% Brochure information rack 25% 7% Official highway information signs 19% 5% Official MT guidebook magazine 14% 4% Billboards 10% 4% Guide book (i.e. Frommer's Lonely Planet) 8% 3% Official MT website (VisitMT.com) 9% 2% Social media (i.e. Facebook) 6% 16
This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2017. These travelers spent at least one night in the following city: GreatFalls. This sample size of 173 survey respondents, which equates to 7.2% of all nonresident visitors, represents a total of 892,958 people. Sites Visited on Trip 44% Glacier National Park 41% Lewis & Clark Interpretive Ctr, Great Falls 30% Yellowstone National Park 24% CM Russell Museum, Great Falls 23% Other Montana State Parks 19% Little Bighorn Battlefield 12% Pompey's Pillar 8% Ghost towns 7% National Bison Range 7% Fort Peck Lake 7% Flathead Lake State Parks 7% Bighorn Canyon Nat'l Recreation Area 7% MT Historical Museum, Helena 7% Ft. Peck Interpertive Center & Museum 6% Missouri River Breaks Nat'l Monument 6% Lolo Pass Interpretive Center 5% C.M. Russell National Wildlife Refuge 4% Missouri Headwaters State Park 3% Lewis & Clark Caverns State Park 3% Hot springs 2% Museum of the Rockies, Bozeman 2% Rocky Mountain Elk Foundation 2% Grizzly & Wolf Discovery Center, West Yellowstone 1% Big Hole Battlefield 1% Bob Marshall Wilderness 1% Virginia/Nevada City 1% Clark Canyon Reservoir primary reason Group Characteristics 8% of groups with all first time visitors 81% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 21% Flew on a portion of their trip 3% Own a 2nd property in MT 3% Hired an outfitter 80% Plan to return within 2 years Reasons for Trip all reasons 34% Vacation/recreation/pleasure 50% 24% Visit friends/relatives/family event 30% 22% Just passing through 27% 17% Business/convention/meeting 18% 2% Shopping 2% 2% Other 2% 17
Activities 47% Scenic driving 28% Day hiking 27% Nature photography 25% Car / RV camping 24% Visiting Lewis & Clark sites 23% Visiting other historical sites 22% Visiting museums 20% Recreational shopping 19% Wildlife watching 19% Visit local brewery 9% Visiting Indian reservations 6% Attending festivals or events 6% Viewing art exhibits 5% Visit farmers market 4% Horseback riding 4% Golfing 4% Fishing / fly fishing 3% Attend wedding 3% Visit local distillery 3% Dinosaur attraction 3% Birding 2% Motorcyle touring 2% Hunting 2% River rafting / floating 2% Sporting event 2% Canoeing / kayaking 2% Rockhounding 1% Backpacking 1% Motorboating 1% Attending performing arts 1% Rock climbing 1% Geocaching 1% Mountain biking <1% Bicycling <1% OHV / ATV <1% Skiing / snowboarding <1% Snowmobiling <1% Snowshoeing <1% Road / tour bicycling -- Cross-country skiing Average Length of Stay in MT 4.70 nights Of Nights Spent in MT 54% of nights spent in Central Montana Region 19% of nights spent in Glacier Country 12% of nights spent in Southeast Montana Region 6% of nights spent in Southwest Montana Region 6% of nights spent in Yellowstone Country 3% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 55% Hotel/motel 22% Home/condo/cabin of friend/relative 10% Private campground 4% Public land camping 4% Vehicle in parking area 1% Resort/condominium 1% Other 1% Rented entire cabin/home 1% My second home/condo/cabin 1% Guest ranch 1% Bed & Breakfast <1% Rented room in home Montana Entry Points 13% Superior 12% Great Falls Air 10% Monida 9% Sweetgrass 8% Wibaux/Beach 8% Lodge Grass 7% West Yellowstone 7% Fairview 4% Alzada 4% Culbertson/Bainville 4% Billings Air 2% Bridger 72 Travel Mode to Enter MT 67% Auto/Truck 18% Air 14% RV/Trailer 1% Motorcycle -- Train -- Bus -- Other 18
primary attraction If on Vacation, Attracted to Montana for... all attractions 28% Glacier National Park 50% 14% Open space / uncrowded areas 51% 11% Lewis & Clark history 30% 11% Family/friends 19% 9% Northern great plains / badlands 29% 8% Mountains / forests 62% 4% Yellowstone National Park 25% 3% Special events 6% 3% Fishing 10% 3% Other Montana history & culture 24% 2% Wildlife 20% 1% Rivers 48% 1% Resort / guest ranch 4% 1% Skiing / snowboarding 2% <1% Hunting 5% <1% Native american history &culture 21% <1% Lakes 30% -- Snowmobiling <1% -- A Montana State Park 6% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 34% 18% 25% 23% 2.32 Shopping opportunities 59% 22% 13% 7% 1.74 Attractions 54% 20% 14% 12% 1.96 Activities 63% 12% 12% 13% 1.8 Directions/maps 24% 17% 30% 30% 2.66 Weather 16% 23% 38% 24% 2.66 Lodging 41% 11% 14% 34% 2.25 Camping 81% 4% 6% 10% 1.45 Road Information 32% 16% 30% 22% 2.28 19
Residency 16% Alberta, Canada 13% Washington 6% North Dakota 6% Idaho 5% California 4% Colorado 4% Wyoming 4% Minnesota 3% Ohio 3% Tennessee 3% Saskatchewan, Canada 3% Oregon 3% Texas 3% Arizona 3% Michigan 2% Missouri 2% Illinois 2% Florida 2% Kansas 2% Louisiana 1% South Dakota 1% Iowa 1% Utah 1% Virginia 1% Oklahoma 1% Austria 1% Georgia 1% Alabama 1% Wisconsin 1% Australia 1% Ontario, Canada 1% Kentucky <1% New Jersey, Switzerland, Germany, Maine, Nebraska, British Columbia, Canada, Indiana, Washington, D.C., North Carolina, Nevada, Manitoba, Canada, New Mexico, Alaska, New York, Japan, Arkansas, Hawaii Respondent Age 20-89 Age range 58 Average age 60 Median age Respondent Gender 60% Male 40% Female 14% First time visitor Household Income 15% Less than $50,000 23% $50,000 to less than $75,000 21% $75,000 to less than $100,000 26% $100,000 to less than $150,000 10% $150,000 to less than $200,000 5% $200,000 or greater Age Groups Represented 3% 0-5 years 3% 6-10 years 4% 11-17 years 4% 18-24 years 10% 25-34 years 12% 35-44 years 21% 45-54 years 43% 55-64 years 35% 65-74 years 10% 75 and over 20
Travel Group Type 34% Self 45% Couple 16% Immediate Family 1% Family & Friends 2% Friends 1% Business Associates 1% Extended Family -- Organized Group or Club Average Group Size: 1.83 Travel Group Size 34% 1 traveler 57% 2 travelers 4% 3 travelers 4% 4 travelers 2% 5 travelers <1% 6 travelers -- 7 travelers -- 8 travelers -- 9 travelers -- 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 28% Used no sources 34% 28% Search Engine (i.e. Google) 36% 12% Other 20% 8% National Park brochure/book/website 20% 5% Automobile club (i.e. AAA) 14% 5% Mobile apps 10% 3% Official MT guidebook magazine 7% 2% Official MT website (VisitMT.com) 11% 2% Regional MT travel guide(s) 6% 2% Online travel agent (e.g., Travelocity) 2% 1% Consumer online reviews (i.e. TripAdvisor) 10% 1% Other travel websites 8% 1% Social media (i.e. Facebook) 6% 1% Info. from private businesses 3% 1% Magazine/newspaper articles 6% <1% Guide book (i.e. Frommer's Lonely Planet) 1% <1% Online Video 4% <1% Professional online travel reviews 1% -- "Made in Montana" website 1% -- Info. from special events 1% -- MT community travel guide(s) 4% -- Montana advertising campaign 1% -- State Park brochure/website 7% Most Useful Sources Used During Trip All Used 29% Used No Sources 33% 21% Search engine (e.g., Google) 31% 9% Map applications (i.e. GoogleMaps) 24% 7% National Park brochure/book/website 17% 6% Other 11% 5% Visitor information center staff 15% 5% Mobile apps 12% 5% Official highway information signs 16% 4% Regional MT travel guide(s) 7% 3% Motel/restaurant/gas station employee 11% 2% Brochure information rack 10% 1% Official MT guidebook magazine 5% 1% Consumer online reviews (i.e. TripAdvisor) 7% 1% Official MT website (VisitMT.com) 4% <1% Billboards 4% <1% MT community travel guide(s) 5% -- "Made in Montana" website 1% -- Guide book (i.e. Frommer's Lonely Planet) 3% -- Social media (i.e. Facebook) 4% -- State Park brochure/website 6% 21
This report summarizes nonresident visitors to Montana during quarter(s) 1, 2018. These travelers spent at least one night in the following city: GreatFalls. This sample size of 33 survey respondents, which equates to 7.9% of all nonresident visitors, represents a total of 118,318 people. Sites Visited on Trip 59% Lewis & Clark Interpretive Ctr, Great Falls 41% Other Montana State Parks 26% Glacier National Park 18% Hot springs 11% CM Russell Museum, Great Falls 6% Bob Marshall Wilderness 4% Ft. Peck Interpertive Center & Museum 4% Fort Peck Lake 4% Flathead Lake State Parks 4% Little Bighorn Battlefield 4% C.M. Russell National Wildlife Refuge 3% MT Historical Museum, Helena -- Pompey's Pillar -- Missouri River Breaks Nat'l Monument -- Bighorn Canyon Nat'l Recreation Area -- Ghost towns -- Missouri Headwaters State Park -- Big Hole Battlefield -- Lolo Pass Interpretive Center -- Rocky Mountain Elk Foundation -- National Bison Range -- Clark Canyon Reservoir -- Lewis & Clark Caverns State Park -- Museum of the Rockies, Bozeman -- Virginia/Nevada City -- Yellowstone National Park -- Grizzly & Wolf Discovery Center, West Yellowstone primary reason Group Characteristics 5% of groups with all first time visitors 83% of groups with all repeat visitors 12% of groups with mixed first time and repeat visitors 46% Flew on a portion of their trip 6% Own a 2nd property in MT -- Hired an outfitter 95% Plan to return within 2 years 47% Reasons for Trip Visit friends/relatives/family event all reasons 49% 34% Business/convention/meeting 36% 14% Just passing through 15% 3% Vacation/recreation/pleasure 10% 2% Shopping 5% -- Other -- 22
Activities 52% Scenic driving 31% Visiting Lewis & Clark sites 29% Recreational shopping 28% Nature photography 28% Wildlife watching 27% Visit local brewery 24% Day hiking 14% Car / RV camping 12% Visiting Indian reservations 8% Attending festivals or events 7% Skiing / snowboarding 5% Viewing art exhibits 5% Visiting other historical sites 4% Attending performing arts 3% Snowshoeing 3% Visit local distillery 2% River rafting / floating 2% Visiting museums 1% Geocaching 1% OHV / ATV 1% Attend wedding 1% Sporting event -- Backpacking -- Cross-country skiing -- Bicycling -- Motorcyle touring -- Hunting -- Dinosaur attraction -- Rock climbing -- Rockhounding -- Birding -- Horseback riding -- Visit farmers market -- Mountain biking -- Golfing -- Road / tour bicycling -- Motorboating -- Canoeing / kayaking -- Fishing / fly fishing -- Snowmobiling Average Length of Stay in MT 5.17 nights Of Nights Spent in MT 78% of nights spent in Central Montana Region 7% of nights spent in Southeast Montana Region 6% of nights spent in Southwest Montana Region 5% of nights spent in Yellowstone Country 4% of nights spent in Glacier Country -- of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 53% Home/condo/cabin of friend/relative 39% Hotel/motel 3% Other 3% Vehicle in parking area 2% Private campground <1% Bed & Breakfast <1% Resort/condominium -- Guest ranch -- Public land camping -- My second home/condo/cabin -- Rented entire cabin/home -- Rented room in home Montana Entry Points 28% Great Falls Air 14% Monida 12% Bridger 72 11% Billings Air 10% Superior 7% Helena Air 6% Troy 6% Sweetgrass 3% Wibaux/Beach 2% Lodge Grass Travel Mode to Enter MT 50% Auto/Truck 45% Air 5% RV/Trailer -- Train -- Motorcycle -- Bus -- Other 23
primary attraction If on Vacation, Attracted to Montana for... all attractions 65% Mountains / forests 71% 13% Open space / uncrowded areas 19% 7% Skiing / snowboarding 18% 7% Special events 8% 6% Glacier National Park 6% 2% Family/friends 10% -- Fishing -- -- Wildlife 49% -- Hunting -- -- Rivers 63% -- Snowmobiling 6% -- Resort / guest ranch -- -- A Montana State Park 53% -- Other Montana history & culture 6% -- Lewis & Clark history 16% -- Northern great plains / badlands -- -- Lakes 53% -- Yellowstone National Park 53% -- Native american history &culture 47% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants -- -- -- -- -- Shopping opportunities -- -- -- -- -- Attractions -- -- -- -- -- Activities -- -- -- -- -- Directions/maps -- -- -- -- -- Weather -- -- -- -- -- Lodging -- -- -- -- -- Camping -- -- -- -- -- Road Information -- -- -- -- -- 24
Residency 20% Alberta, Canada 16% Texas 14% Washington 10% Colorado 10% Idaho 5% Minnesota 3% North Carolina 3% Utah 3% California 3% Nevada 2% Arizona 2% North Dakota 2% West Virginia 2% Saskatchewan, Canada 1% Missouri 1% New York 1% Louisiana 1% Ohio 1% Georgia 1% Pennsylvania 1% Michigan Respondent Age 22-85 Age range 51 Average age 53 Median age Respondent Gender 47% Male 53% Female 23% First time visitor Household Income 21% Less than $50,000 16% $50,000 to less than $75,000 29% $75,000 to less than $100,000 18% $100,000 to less than $150,000 12% $150,000 to less than $200,000 5% $200,000 or greater Age Groups Represented 3% 0-5 years 3% 6-10 years 2% 11-17 years 19% 18-24 years 13% 25-34 years 20% 35-44 years 27% 45-54 years 33% 55-64 years 14% 65-74 years 7% 75 and over 25
Travel Group Type 59% Self 23% Couple 10% Immediate Family -- Family & Friends 6% Friends 2% Business Associates -- Extended Family -- Organized Group or Club Average Group Size: 1.55 Travel Group Size 59% 1 traveler 31% 2 travelers 6% 3 travelers 2% 4 travelers 1% 5 travelers 1% 6 travelers -- 7 travelers -- 8 travelers -- 9 travelers -- 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 46% Search Engine (i.e. Google) 51% 4% Used no sources 33% 3% Official MT website (VisitMT.com) 7% 3% Online travel agent (e.g., Travelocity) 5% 2% Automobile club (i.e. AAA) 4% 2% Social media (i.e. Facebook) 20% 1% Consumer online reviews (i.e. TripAdvisor) 1% 1% Other travel websites 1% -- "Made in Montana" website 3% -- Guide book (i.e. Frommer's Lonely Planet) -- -- Info. from private businesses 4% -- Info. from special events -- -- MT community travel guide(s) -- -- Magazine/newspaper articles 10% -- Mobile apps 11% -- Montana advertising campaign 3% -- National Park brochure/book/website 8% -- Official MT guidebook magazine 3% -- Online Video 8% -- Other 4% -- Professional online travel reviews 2% -- Regional MT travel guide(s) -- -- State Park brochure/website 8% Most Useful Sources Used During Trip All Used 34% Map applications (i.e. GoogleMaps) 39% 14% Search engine (e.g., Google) 40% 5% Used No Sources 39% 5% Consumer online reviews (i.e. TripAdvisor) 4% 3% Official highway information signs 13% 2% Official MT website (VisitMT.com) 3% 1% Billboards 1% -- "Made in Montana" website -- -- Brochure information rack 4% -- Guide book (i.e. Frommer's Lonely Planet) -- -- MT community travel guide(s) -- -- Mobile apps 8% -- Motel/restaurant/gas station employee -- -- National Park brochure/book/website 1% -- Official MT guidebook magazine 2% -- Other -- -- Regional MT travel guide(s) 6% -- Social media (i.e. Facebook) 3% -- State Park brochure/website 12% -- Visitor information center staff 1% 26