This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2014. These travelers drove through the following city: GreatFalls. This sample size of 562 survey respondents, which equates to 18.1% of all nonresident visitors, represents a total of 1,974,891 people. Sites Visited on Trip 65% Glacier National Park 50% Yellowstone National Park 20% Lewis & Clark Interpretive Ctr, Great Falls 18% Other Montana State Parks 16% Little Bighorn Battlefield 15% Flathead Lake State Parks 14% CM Russell Museum, Great Falls 11% Hot springs 11% Grizzly & Wolf Discovery Center, West Yellowstone 9% National Bison Range 9% Virginia/Nevada City 8% Rocky Mountain Elk Foundation 6% Lolo Pass Interpretive Center 6% Museum of the Rockies, Bozeman 5% Ghost towns 5% C.M. Russell National Wildlife Refuge 5% Fort Peck Lake 4% Missouri Headwaters State Park 3% Bighorn Canyon Nat'l Recreation Area 3% MT Historical Museum, Helena 3% Bob Marshall Wilderness 3% Missouri River Breaks Nat'l Monument 3% Lewis & Clark Caverns State Park 2% Pompey's Pillar 2% Clark Canyon Reservoir 2% Big Hole Battlefield 2% Ft. Peck Interpertive Center & Museum primary reason Group Characteristics 23% of groups with all first time visitors 63% of groups with all repeat visitors 14% of groups with mixed first time and repeat visitors 18% Flew on a portion of their trip 3% Own a 2nd property in MT 4% Hired an outfitter 84% Plan to return within 2 years 92% Brought wireless technology Reasons for Trip all reasons 42% Vacation/recreation/pleasure 54% 22% Just passing through 26% 19% Visit friends/relatives/family event 24% 12% Business/convention/meeting 13% 3% Other 3% 2% Shopping 3% 1
Activities 68% Scenic driving 39% Nature photography 35% Recreational shopping 35% Day hiking 33% Wildlife watching 31% Car / RV camping 28% Visiting other historical sites 22% Visiting Lewis & Clark sites 22% Visiting museums 10% Visiting Indian reservations 10% Gambling 8% Attending festivals or events 8% Fishing / fly fishing 8% Viewing art exhibits 8% Visit farmers market 5% River rafting / floating 5% Canoeing / kayaking 5% Road / tour bicycling 4% Backpacking 4% Golfing 4% Birding 3% Hunting 3% Sporting event 3% Motorboating 3% Mountain biking 2% Horseback riding 2% Attending performing arts 2% Rockhounding 1% Skiing / snowboarding 1% OHV / ATV 1% Snowshoeing 1% Follow dinosaur trail <1% Geocaching <1% Snowmobiling -- Cross-country skiing Travel Mode to Enter MT 66% Auto/Truck 16% RV/Trailer 14% Air 2% Motorcycle 1% Other <1% Bus -- Train Average Length of Stay in MT 6.18 nights Of Nights Spent in MT 33% of nights spent in Central Montana Region 32% of nights spent in Glacier Country 16% of nights spent in Yellowstone Country 11% of nights spent in Southwest Montana Region 5% of nights spent in Southeast Montana Region 2% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 48% Hotel/motel 17% Home of friend/relative 16% Private campground 8% Public land camping 2% Rented cabin/home 2% Second home/cabin/condo 2% Resort/condominium 1% Other 1% Vehicle in parking area 1% Guest ranch 1% Bed & Breakfast Montana Entry Points 14% Sweetgrass 13% West Yellowstone 12% Superior 9% Great Falls Air 8% Monida 7% Lodge Grass 6% Wibaux/Beach 4% Culbertson/Bainville 3% Gardiner 2% Alzada 2% Targhee Pass 2% Sula 2
primary attraction If on Vacation, Attracted to Montana for... all attractions 30% Glacier National Park 65% 17% Yellowstone National Park 49% 14% Mountains / forests 63% 12% Family/friends 23% 10% Open space / uncrowded areas 50% 3% Lewis & Clark history 31% 3% Hunting 5% 2% Wildlife 32% 2% Resort / guest ranch 3% 2% Other Montana history & culture 17% 2% Lakes 35% 2% Special events 4% 1% Fishing 13% 1% Rivers 45% 1% Native american history &culture 20% <1% Skiing / snowboarding 2% <1% A Montana State Park 7% -- Snowmobiling 1% -- Northern great plains / badlands 14% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 38% 28% 21% 12% 2.04 Shopping opportunities 65% 21% 9% 5% 1.62 Attractions to visit 55% 22% 17% 7% 1.74 Activities to do 64% 20% 10% 6% 1.59 Ratings and reviews 61% 17% 12% 9% 1.68 Price comparison 67% 13% 9% 11% 1.62 Lodging availability 50% 16% 16% 18% 1.94 Camping availability 73% 7% 10% 10% 1.41 Hours of operation 60% 19% 13% 8% 1.72 Road conditions 56% 20% 12% 12% 1.77 Road opening/closing 64% 16% 10% 10% 1.59 Weather 24% 23% 27% 26% 2.54 Directions/maps 20% 21% 22% 38% 2.67 3
Residency 17% Alberta, Canada 13% Washington 6% Idaho 4% California 4% Texas 4% Minnesota 3% North Dakota 3% Colorado 3% Florida 3% Wyoming 3% Ohio 2% Utah 2% Alaska 2% Saskatchewan, Canada 2% Wisconsin 2% Illinois 2% Ontario, Canada 2% Missouri 2% Iowa 2% Arizona 2% Michigan 2% Oregon 1% Indiana 1% Oklahoma 1% Alabama 1% British Columbia, Canada 1% Louisiana 1% Kansas 1% Pennsylvania 1% Virginia 1% Connecticut 1% North Carolina 1% New York 1% South Dakota 1% Nebraska 1% New Mexico 1% Maryland 1% Manitoba, Canada <1% New Jersey, Georgia, Vermont, Nevada, Australia, New Hampshire, Arkansas, Germany, Tennessee, Hawaii, Quebec, Canada, England, Kentucky, Denmark, Mississippi, Sweden, South Carolina, France, Massachusetts Respondent Age 18-89 Age range 57 Average age 60 Median age Respondent Gender 58% Male 42% Female 14% First time visitor Household Income 20% Less than $50,000 23% $50,000 to less than $75,000 25% $75,000 to less than $100,000 21% $100,000 to less than $150,000 6% $150,000 to less than $200,000 6% $200,000 or greater Age Groups Represented 3% 0-5 years 5% 6-10 years 5% 11-17 years 5% 18-24 years 9% 25-34 years 12% 35-44 years 19% 45-54 years 38% 55-64 years 4
36% 65-74 years 8% 75 and over 5
Travel Group Type 24% Self 54% Couple 14% Immediate Family 1% Family & Friends 4% Friends 1% Business Associates 2% Extended Family -- Organized Group or Club Average Group Size: 2.01 Travel Group Size 24% 1 traveler 63% 2 travelers 6% 3 travelers 5% 4 travelers 2% 5 travelers <1% 6 travelers <1% 7 travelers <1% 8 travelers -- 9 travelers -- 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 28% Used no sources 28% 20% Search Engine (i.e. Google) 38% 11% Other 17% 8% National Park brochure/book/website 24% 6% Automobile club (i.e. AAA) 13% 5% Official MT website (VisitMT.com) 11% 4% Official MT guidebook magazine 8% 3% Consumer online reviews (i.e. TripAdvisor) 8% 2% Other travel websites 11% 2% Used a chamber/ visitor center 5% 2% Mobile apps 9% 2% Info. from private businesses 5% 2% Magazine/newspaper articles 6% 2% Guide book (i.e. Frommer's Lonely Planet) 6% 1% Social media (i.e. Facebook) 4% 1% State Park brochure/website 5% 1% Info. from special events 2% 1% Professional online travel reviews 1% <1% Montana advertising campaign 2% <1% Online Video 1% Most Useful Sources Used During Trip All Used 24% Map applications (i.e. GoogleMaps) 41% 18% Visitor information center staff 28% 11% Motel/restaurant/gas station employee 26% 11% Mobile apps 19% 10% Official highway information signs 27% 9% Brochure information rack 29% 6% Official MT guidebook magazine 13% 3% Consumer online reviews (i.e. TripAdvisor) 9% 3% Official MT website (VisitMT.com) 6% 2% Guide book (i.e. Frommer's Lonely Planet) 7% 2% Billboards 10% 2% Social media (i.e. Facebook) 4% 6
This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2015. These travelers drove through the following city: GreatFalls. This sample size of 615 survey respondents, which equates to 16.2% of all nonresident visitors, represents a total of 1,896,297 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times Vacation 23% 33% 16% 9% 7% 13% Visiting friends/relatives 51% 13% 7% 5% 6% 17% Passing Through 32% 21% 12% 10% 10% 15% Shopping 58% 17% 6% 4% 5% 11% Business 64% 14% 6% 4% 4% 9% Sites Visited on Trip 53% Glacier National Park 49% Yellowstone National Park 21% Lewis & Clark Interpretive Ctr, Great Falls 14% Other Montana State Parks 13% Hot springs 13% Little Bighorn Battlefield 11% CM Russell Museum, Great Falls 10% Flathead Lake State Parks 7% National Bison Range 5% MT Historical Museum, Helena 5% Ghost towns 4% Grizzly & Wolf Discovery Center, West Yellowstone 4% Lewis & Clark Caverns State Park 4% Missouri Headwaters State Park 4% Lolo Pass Interpretive Center 4% Missouri River Breaks Nat'l Monument 3% Bighorn Canyon Nat'l Recreation Area 3% Pompey's Pillar 3% Virginia/Nevada City 3% Big Hole Battlefield 3% Museum of the Rockies, Bozeman 3% Fort Peck Lake 2% Clark Canyon Reservoir 2% Bob Marshall Wilderness 2% Rocky Mountain Elk Foundation 2% C.M. Russell National Wildlife Refuge 1% Ft. Peck Interpertive Center & Museum primary reason Group Characteristics 13% of groups with all first time visitors 80% of groups with all repeat visitors 8% of groups with mixed first time and repeat visitors 17% Flew on a portion of their trip 4% Own a 2nd property in MT 2% Hired an outfitter 88% Plan to return within 2 years 94% Brought wireless technology Years Since Last Visit to Montana 11% This was my first visit 47% Less than 1 year ago 21% 1-2 years ago 9% 3-5 years ago 5% 6-10 years ago 4% 11-20 years ago 3% More than 20 years ago Reasons for Trip all reasons 39% Vacation/recreation/pleasure 46% 31% Just passing through 33% 19% Visit friends/relatives/family event 23% 9% Business/convention/meeting 10% 2% Other 2% 1% Shopping 2% 7
Activities 59% Scenic driving 37% Nature photography 34% Day hiking 31% Wildlife watching 28% Car / RV camping 25% Recreational shopping 22% Visiting other historical sites 21% Visiting Lewis & Clark sites 18% Visiting museums 12% Visit local brewery 10% Attending festivals or events 9% Visiting Indian reservations 7% Fishing / fly fishing 7% Visit farmers market 6% Viewing art exhibits 5% Motorcyle touring 5% Birding 5% Bicycling 4% Golfing 3% River rafting / floating 3% Canoeing / kayaking 3% Sporting event 3% Horseback riding 3% Backpacking 3% Hunting 3% Dinosaur attraction 3% Road / tour bicycling 2% Visit local distillery 2% Attend wedding 2% Motorboating 2% Attending performing arts 2% Rock climbing 2% Rockhounding 1% OHV / ATV 1% Snowmobiling 1% Skiing / snowboarding 1% Mountain biking <1% Cross-country skiing <1% Geocaching <1% Snowshoeing Travel Mode to Enter MT 70% Auto/Truck 14% RV/Trailer 12% Air 4% Motorcycle 1% Other -- Train -- Bus Average Length of Stay in MT 4.60 nights Of Nights Spent in MT 36% of nights spent in Central Montana Region 27% of nights spent in Glacier Country 16% of nights spent in Yellowstone Country 11% of nights spent in Southwest Montana Region 7% of nights spent in Southeast Montana Region 2% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 46% Hotel/motel 22% Home of friend/relative 12% Private campground 11% Public land camping 3% Rented cabin/home 2% Second home/cabin/condo 2% Vehicle in parking area 1% Resort/condominium 1% Other <1% Bed & Breakfast <1% Guest ranch Montana Entry Points 13% Sweetgrass 12% Monida 10% Superior 7% West Yellowstone 7% Lodge Grass 7% Gardiner 6% Wibaux/Beach 6% Great Falls Air 3% Targhee Pass 3% Bridger 72 3% Bridger 310 2% Alzada 2% Troy 2% Culbertson/Bainville 8
primary attraction If on Vacation, Attracted to Montana for... all attractions 28% Glacier National Park 53% 16% Yellowstone National Park 46% 15% Family/friends 27% 14% Open space / uncrowded areas 50% 12% Mountains / forests 60% 3% Special events 8% 3% Hunting 4% 2% Fishing 9% 1% Other Montana history & culture 14% 1% Native american history &culture 13% 1% Resort / guest ranch 2% 1% Wildlife 29% 1% Snowmobiling 2% 1% Rivers 38% 1% Lakes 27% <1% Skiing / snowboarding 1% <1% Northern great plains / badlands 10% <1% Lewis & Clark history 20% <1% A Montana State Park 7% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 41% 26% 19% 14% 2.12 Shopping opportunities 64% 17% 12% 7% 1.65 Attractions 55% 18% 17% 10% 1.8 Activities 65% 16% 12% 7% 1.62 Directions/maps 23% 21% 26% 31% 2.58 Weather 26% 22% 21% 30% 2.59 Lodging 44% 17% 16% 23% 2.18 Camping 77% 8% 7% 7% 1.38 Road Information 41% 22% 16% 21% 2.17 9
Residency 20% Alberta, Canada 9% Washington 7% California 4% Idaho 4% Colorado 4% Wyoming 3% Minnesota 3% Texas 3% Arizona 3% Oregon 3% Saskatchewan, Canada 2% North Dakota 2% Michigan 2% South Dakota 2% Utah 2% North Carolina 2% Ohio 2% Nevada 2% Alaska 1% Wisconsin 1% Kansas 1% Indiana 1% Missouri 1% Iowa 1% British Columbia, Canada 1% Florida 1% Illinois 1% Kentucky 1% Oklahoma 1% Virginia 1% Mississippi 1% Maryland 1% Manitoba, Canada 1% Italy 1% Massachusetts 1% Pennsylvania 1% Nebraska 1% South Carolina 1% Georgia 1% Australia 1% New Mexico 1% New York <1% Tennessee, Hawaii, New Jersey, Alabama, Quebec, Canada, Ontario, Canada, Arkansas, Germany, Vermont, United Kingdom, Austria, Netherlands, Uzbekistan, New Hampshire, Louisiana, New Brunswick, Canada, Mexico, Connecticut Respondent Age 18-88 Age range 58 Average age 60 Median age Respondent Gender 68% Male 32% Female 12% First time visitor Household Income 19% Less than $50,000 23% $50,000 to less than $75,000 21% $75,000 to less than $100,000 20% $100,000 to less than $150,000 10% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 6% 0-5 years 5% 6-10 years 7% 11-17 years 5% 18-24 years 10
11% 25-34 years 13% 35-44 years 18% 45-54 years 41% 55-64 years 35% 65-74 years 9% 75 and over 11
Travel Group Type 25% Self 48% Couple 17% Immediate Family 2% Family & Friends 5% Friends 2% Business Associates 2% Extended Family -- Organized Group or Club Average Group Size: 2.13 Travel Group Size 25% 1 traveler 58% 2 travelers 6% 3 travelers 6% 4 travelers 2% 5 travelers 2% 6 travelers <1% 7 travelers 1% 8 travelers <1% 9 travelers -- 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 29% Used no sources 31% 25% Search Engine (i.e. Google) 39% 11% Other 16% 9% National Park brochure/book/website 19% 7% Automobile club (i.e. AAA) 13% 5% Official MT website (VisitMT.com) 9% 3% Other travel websites 9% 2% Mobile apps 6% 2% Official MT guidebook magazine 7% 1% Consumer online reviews (i.e. TripAdvisor) 8% 1% Info. from private businesses 4% 1% Used a chamber/ visitor center 3% 1% Info. from special events 2% 1% Guide book (i.e. Frommer's Lonely Planet) 5% 1% Magazine/newspaper articles 4% 1% Professional online travel reviews 2% 1% State Park brochure/website 5% <1% Social media (i.e. Facebook) 4% <1% Montana advertising campaign 3% -- Online Video 2% Most Useful Sources Used During Trip All Used 27% Map applications (i.e. GoogleMaps) 45% 13% Visitor information center staff 25% 11% Official highway information signs 28% 11% Motel/restaurant/gas station employee 24% 10% Mobile apps 17% 7% Brochure information rack 26% 5% Consumer online reviews (i.e. TripAdvisor) 12% 5% Official MT guidebook magazine 11% 4% Official MT website (VisitMT.com) 7% 3% Billboards 12% 3% Guide book (i.e. Frommer's Lonely Planet) 4% 3% Social media (i.e. Facebook) 5% 12
This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2016. These travelers drove through the following city: GreatFalls. This sample size of 572 survey respondents, which equates to 21.1% of all nonresident visitors, represents a total of 2,608,260 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times Vacation 18% 46% 12% 7% 7% 11% Visiting friends/relatives 51% 19% 7% 4% 5% 13% Passing Through 33% 27% 9% 7% 11% 14% Shopping 63% 13% 5% 5% 4% 10% Business 65% 15% 6% 1% 2% 11% Sites Visited on Trip 62% Glacier National Park 43% Yellowstone National Park 21% Lewis & Clark Interpretive Ctr, Great Falls 16% Other Montana State Parks 14% Little Bighorn Battlefield 12% CM Russell Museum, Great Falls 9% Flathead Lake State Parks 6% Hot springs 6% National Bison Range 4% Pompey's Pillar 4% Grizzly & Wolf Discovery Center, West Yellowstone 4% C.M. Russell National Wildlife Refuge 4% Ghost towns 3% Lolo Pass Interpretive Center 3% Bighorn Canyon Nat'l Recreation Area 3% MT Historical Museum, Helena 3% Missouri Headwaters State Park 3% Museum of the Rockies, Bozeman 2% Fort Peck Lake 2% Big Hole Battlefield 2% Virginia/Nevada City 2% Bob Marshall Wilderness 2% Lewis & Clark Caverns State Park 2% Missouri River Breaks Nat'l Monument 2% Ft. Peck Interpertive Center & Museum 1% Rocky Mountain Elk Foundation 1% Clark Canyon Reservoir primary reason Group Characteristics 14% of groups with all first time visitors 76% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 15% Flew on a portion of their trip 4% Own a 2nd property in MT 3% Hired an outfitter 81% Plan to return within 2 years 95% Brought wireless technology Years Since Last Visit to Montana 17% This was my first visit 43% Less than 1 year ago 14% 1-2 years ago 12% 3-5 years ago 6% 6-10 years ago 4% 11-20 years ago 4% More than 20 years ago Reasons for Trip all reasons 44% Vacation/recreation/pleasure 53% 24% Just passing through 28% 17% Visit friends/relatives/family event 22% 12% Business/convention/meeting 13% 1% Other 3% 1% Shopping 2% 13
Activities 64% Scenic driving 40% Day hiking 40% Nature photography 36% Car / RV camping 34% Wildlife watching 25% Recreational shopping 24% Visiting other historical sites 20% Visiting Lewis & Clark sites 17% Visiting museums 14% Visit local brewery 10% Visiting Indian reservations 8% Attending festivals or events 7% Fishing / fly fishing 6% Visit farmers market 6% Viewing art exhibits 5% Birding 5% Horseback riding 5% River rafting / floating 4% Canoeing / kayaking 4% Sporting event 4% Dinosaur attraction 4% Motorboating 3% Motorcyle touring 3% Backpacking 3% Bicycling 3% Attend wedding 3% Golfing 3% Hunting 2% Visit local distillery 2% Rockhounding 2% Road / tour bicycling 2% Mountain biking 2% OHV / ATV 1% Geocaching 1% Attending performing arts 1% Rock climbing 1% Skiing / snowboarding <1% Snowmobiling -- Cross-country skiing -- Snowshoeing Travel Mode to Enter MT 68% Auto/Truck 18% RV/Trailer 12% Air 2% Motorcycle -- Train -- Bus -- Other Average Length of Stay in MT 5.07 nights Of Nights Spent in MT 35% of nights spent in Glacier Country 28% of nights spent in Central Montana Region 14% of nights spent in Yellowstone Country 11% of nights spent in Southwest Montana Region 9% of nights spent in Southeast Montana Region 2% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 44% Hotel/motel 16% Home of friend/relative 16% Private campground 10% Public land camping 4% Rented cabin/home 3% Second home/cabin/condo 2% Vehicle in parking area 2% Resort/condominium 2% Other 1% Bed & Breakfast 1% Guest ranch Montana Entry Points 12% Sweetgrass 11% Monida 9% Superior 9% West Yellowstone 8% Lodge Grass 7% Wibaux/Beach 6% Great Falls Air 5% Gardiner 4% Sidney 3% Alzada 3% Billings Air 3% Bridger 72 3% Culbertson/Bainville 14
primary attraction If on Vacation, Attracted to Montana for... all attractions 36% Glacier National Park 62% 16% Open space / uncrowded areas 51% 15% Mountains / forests 66% 12% Yellowstone National Park 42% 9% Family/friends 21% 3% Hunting 5% 2% Fishing 10% 2% Special events 6% 1% Lewis & Clark history 17% 1% Other Montana history & culture 13% 1% Rivers 45% 1% Wildlife 35% 1% Northern great plains / badlands 13% 1% Resort / guest ranch 2% <1% Skiing / snowboarding 1% <1% Lakes 33% <1% A Montana State Park 7% <1% Snowmobiling <1% -- Native american history &culture 15% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 33% 28% 21% 18% 2.18 Shopping opportunities 59% 21% 10% 9% 1.69 Attractions 45% 25% 18% 12% 1.88 Activities 59% 19% 13% 10% 1.69 Directions/maps 18% 20% 26% 36% 2.71 Weather 19% 22% 27% 32% 2.65 Lodging 44% 18% 13% 26% 2.13 Camping 67% 13% 10% 9% 1.48 Road Information 34% 23% 21% 22% 2.22 15
Residency 18% Alberta, Canada 9% Washington 6% Colorado 5% Minnesota 3% Arizona 3% Wisconsin 3% California 3% Idaho 3% Utah 3% South Dakota 3% Saskatchewan, Canada 3% North Dakota 2% Texas 2% Michigan 2% Missouri 2% Illinois 2% Tennessee 2% Oregon 2% Iowa 2% Alaska 2% Hawaii 2% Pennsylvania 1% Georgia 1% Ontario, Canada 1% Nevada 1% Florida 1% Wyoming 1% Connecticut 1% Nebraska 1% Ohio 1% British Columbia, Canada 1% New Jersey 1% Quebec, Canada 1% Indiana 1% New York 1% Kansas 1% North Carolina 1% Oklahoma 1% Alabama <1% Massachusetts, New Mexico, United Kingdom, Louisiana, Arkansas, Netherlands, Manitoba, Canada, Virginia, Maryland, Maine, Holland, Vermont, South Carolina, New Zealand, Mexico, Mississippi, Massachussets, Kentucky, Italy, Washington, D.C. Respondent Age 18-88 Age range 58 Average age 61 Median age Respondent Gender 61% Male 39% Female 17% First time visitor Household Income 20% Less than $50,000 21% $50,000 to less than $75,000 25% $75,000 to less than $100,000 21% $100,000 to less than $150,000 6% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 4% 0-5 years 6% 6-10 years 10% 11-17 years 6% 18-24 years 11% 25-34 years 13% 35-44 years 21% 45-54 years 16
40% 55-64 years 34% 65-74 years 10% 75 and over 17
Travel Group Type 24% Self 46% Couple 19% Immediate Family 1% Family & Friends 5% Friends 2% Business Associates 3% Extended Family <1% Organized Group or Club Average Group Size: 2.26 Travel Group Size 24% 1 traveler 55% 2 travelers 8% 3 travelers 7% 4 travelers 3% 5 travelers 1% 6 travelers 1% 7 travelers 1% 8 travelers <1% 9 travelers <1% 10 travelers 1% more than 10 Most Useful Info Sources Used for Trip Planning All Used 29% Used no sources 31% 21% Search Engine (i.e. Google) 40% 12% National Park brochure/book/website 27% 10% Other 16% 8% Automobile club (i.e. AAA) 15% 4% Official MT website (VisitMT.com) 10% 2% Other travel websites 11% 2% Official MT guidebook magazine 6% 2% Mobile apps 7% 2% Consumer online reviews (i.e. TripAdvisor) 10% 2% Guide book (i.e. Frommer's Lonely Planet) 7% 1% Info. from private businesses 5% 1% Online Video 3% 1% Professional online travel reviews 2% 1% Social media (i.e. Facebook) 5% 1% State Park brochure/website 4% 1% Magazine/newspaper articles 4% 1% Info. from special events 1% <1% Used a chamber/ visitor center 4% <1% Montana advertising campaign 1% Most Useful Sources Used During Trip All Used 24% Map applications (i.e. GoogleMaps) 44% 13% Mobile apps 21% 12% Official highway information signs 28% 12% Visitor information center staff 23% 10% Motel/restaurant/gas station employee 20% 8% Brochure information rack 27% 7% Consumer online reviews (i.e. TripAdvisor) 13% 4% Official MT guidebook magazine 11% 3% Guide book (i.e. Frommer's Lonely Planet) 7% 3% Billboards 12% 2% Official MT website (VisitMT.com) 7% 2% Social media (i.e. Facebook) 5% 18
This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2017. These travelers drove through the following city: GreatFalls. This sample size of 387 survey respondents, which equates to 16% of all nonresident visitors, represents a total of 1,997,685 people. Sites Visited on Trip 52% Glacier National Park 43% Yellowstone National Park 23% Lewis & Clark Interpretive Ctr, Great Falls 20% Other Montana State Parks 18% Little Bighorn Battlefield 15% CM Russell Museum, Great Falls 8% Hot springs 8% Flathead Lake State Parks 6% Pompey's Pillar 5% Lewis & Clark Caverns State Park 5% National Bison Range 5% Museum of the Rockies, Bozeman 5% MT Historical Museum, Helena 5% Ghost towns 4% Missouri River Breaks Nat'l Monument 4% Virginia/Nevada City 4% Fort Peck Lake 3% Lolo Pass Interpretive Center 2% Big Hole Battlefield 2% Grizzly & Wolf Discovery Center, West Yellowstone 2% Ft. Peck Interpertive Center & Museum 2% Bighorn Canyon Nat'l Recreation Area 2% Clark Canyon Reservoir 1% Rocky Mountain Elk Foundation 1% Bob Marshall Wilderness 1% Missouri Headwaters State Park 1% C.M. Russell National Wildlife Refuge primary reason Group Characteristics 9% of groups with all first time visitors 80% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 15% Flew on a portion of their trip 4% Own a 2nd property in MT 4% Hired an outfitter 81% Plan to return within 2 years Reasons for Trip all reasons 34% Vacation/recreation/pleasure 48% 27% Just passing through 30% 26% Visit friends/relatives/family event 30% 11% Business/convention/meeting 12% 2% Other 2% 1% Shopping 2% 19
Activities 56% Scenic driving 35% Day hiking 31% Nature photography 31% Car / RV camping 29% Wildlife watching 25% Recreational shopping 23% Visiting other historical sites 21% Visiting Lewis & Clark sites 17% Visiting museums 14% Visit local brewery 12% Visiting Indian reservations 8% Fishing / fly fishing 7% Visit farmers market 6% Attending festivals or events 6% Viewing art exhibits 6% Golfing 5% Dinosaur attraction 5% Birding 4% Horseback riding 4% River rafting / floating 4% Visit local distillery 4% Canoeing / kayaking 3% Rockhounding 3% Bicycling 3% Motorcyle touring 2% Hunting 2% Attend wedding 2% Attending performing arts 2% Backpacking 2% Motorboating 2% Rock climbing 1% Sporting event 1% Skiing / snowboarding 1% OHV / ATV 1% Geocaching 1% Road / tour bicycling 1% Mountain biking <1% Cross-country skiing <1% Snowmobiling <1% Snowshoeing Average Length of Stay in MT 5.61 nights Of Nights Spent in MT 36% of nights spent in Central Montana Region 29% of nights spent in Glacier Country 12% of nights spent in Southeast Montana Region 11% of nights spent in Yellowstone Country 9% of nights spent in Southwest Montana Region 3% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 42% Hotel/motel 28% Home/condo/cabin of friend/relative 11% Private campground 10% Public land camping 2% Vehicle in parking area 2% Other 1% Rented entire cabin/home 1% My second home/condo/cabin 1% Resort/condominium <1% Bed & Breakfast <1% Guest ranch <1% Rented room in home Montana Entry Points 11% Sweetgrass 11% West Yellowstone 10% Monida 9% Superior 8% Lodge Grass 7% Wibaux/Beach 6% Great Falls Air 6% Culbertson/Bainville 4% Fairview 4% Alzada 3% Billings Air 3% Gardiner 2% Raynolds Pass Travel Mode to Enter MT 69% Auto/Truck 17% RV/Trailer 12% Air 2% Motorcycle -- Train -- Bus -- Other 20
primary attraction If on Vacation, Attracted to Montana for... all attractions 36% Glacier National Park 54% 17% Family/friends 27% 13% Open space / uncrowded areas 46% 9% Mountains / forests 62% 5% Yellowstone National Park 35% 4% Fishing 13% 3% Northern great plains / badlands 18% 3% Lewis & Clark history 20% 2% Special events 6% 2% Hunting 7% 2% Other Montana history & culture 15% 1% Wildlife 30% 1% Lakes 30% 1% Rivers 40% 1% Resort / guest ranch 3% <1% Skiing / snowboarding 1% <1% A Montana State Park 13% <1% Native american history &culture 17% -- Snowmobiling <1% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 44% 21% 19% 16% 2.18 Shopping opportunities 64% 21% 10% 5% 1.63 Attractions 56% 24% 11% 9% 1.85 Activities 65% 17% 9% 9% 1.72 Directions/maps 23% 20% 25% 32% 2.62 Weather 24% 17% 32% 27% 2.63 Lodging 45% 15% 11% 28% 2.21 Camping 72% 6% 9% 14% 1.55 Road Information 39% 21% 25% 15% 2.19 21
Residency 18% Alberta, Canada 10% Washington 7% Idaho 6% California 6% Minnesota 5% North Dakota 4% Colorado 3% Ohio 3% Michigan 2% Arizona 2% Florida 2% Oregon 2% Wyoming 2% Alaska 2% Saskatchewan, Canada 2% Illinois 2% Wisconsin 2% Utah 1% Texas 1% Virginia 1% Iowa 1% Missouri 1% Netherlands 1% Maine 1% Kansas 1% South Dakota 1% Tennessee 1% Nebraska 1% Louisiana 1% British Columbia, Canada 1% Oklahoma 1% Pennsylvania 1% New Jersey 1% North Carolina 1% New Mexico 1% Ontario, Canada 1% Connecticut 1% Kentucky <1% Georgia, Australia, Manitoba, Canada, Nevada, Austria, Alabama, Massachusetts, Washington, D.C., Switzerland, New Hampshire, Germany, Hawaii, Indiana, New York, Maryland, South Carolina, Japan, Arkansas Respondent Age 18-89 Age range 58 Average age 61 Median age Respondent Gender 56% Male 44% Female 13% First time visitor Household Income 19% Less than $50,000 24% $50,000 to less than $75,000 22% $75,000 to less than $100,000 19% $100,000 to less than $150,000 9% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 4% 0-5 years 6% 6-10 years 6% 11-17 years 6% 18-24 years 12% 25-34 years 12% 35-44 years 22% 45-54 years 39% 55-64 years 22
38% 65-74 years 9% 75 and over 23
Travel Group Type 26% Self 47% Couple 19% Immediate Family 2% Family & Friends 4% Friends 1% Business Associates 2% Extended Family <1% Organized Group or Club Average Group Size: 2.13 Travel Group Size 26% 1 traveler 58% 2 travelers 5% 3 travelers 7% 4 travelers 1% 5 travelers 1% 6 travelers <1% 7 travelers -- 8 travelers <1% 9 travelers -- 10 travelers 1% more than 10 Most Useful Info Sources Used for Trip Planning All Used 26% Used no sources 30% 23% Search Engine (i.e. Google) 38% 13% Other 22% 10% National Park brochure/book/website 23% 7% Automobile club (i.e. AAA) 14% 4% Mobile apps 9% 4% Guide book (i.e. Frommer's Lonely Planet) 5% 3% Official MT website (VisitMT.com) 11% 2% Other travel websites 6% 2% Official MT guidebook magazine 5% 1% Social media (i.e. Facebook) 6% 1% Regional MT travel guide(s) 3% 1% Consumer online reviews (i.e. TripAdvisor) 8% 1% Online travel agent (e.g., Travelocity) 2% 1% Info. from private businesses 3% 1% Magazine/newspaper articles 4% <1% Info. from special events 2% <1% Online Video 3% <1% Professional online travel reviews 1% -- "Made in Montana" website 1% -- MT community travel guide(s) 2% -- Montana advertising campaign 1% -- State Park brochure/website 6% Most Useful Sources Used During Trip All Used 23% Used No Sources 27% 17% Search engine (e.g., Google) 34% 12% Map applications (i.e. GoogleMaps) 24% 9% Other 13% 9% National Park brochure/book/website 20% 7% Visitor information center staff 17% 5% Brochure information rack 14% 4% Official highway information signs 17% 3% Mobile apps 9% 3% Official MT website (VisitMT.com) 5% 2% Motel/restaurant/gas station employee 10% 2% Regional MT travel guide(s) 6% 1% Official MT guidebook magazine 4% 1% Consumer online reviews (i.e. TripAdvisor) 6% 1% Billboards 5% <1% State Park brochure/website 7% <1% Social media (i.e. Facebook) 3% <1% MT community travel guide(s) 2% -- "Made in Montana" website 1% -- Guide book (i.e. Frommer's Lonely Planet) 4% 24
This report summarizes nonresident visitors to Montana during quarter(s) 1, 2018. These travelers drove through the following city: GreatFalls. This sample size of 67 survey respondents, which equates to 16.1% of all nonresident visitors, represents a total of 240,890 people. Sites Visited on Trip 40% Other Montana State Parks 39% Lewis & Clark Interpretive Ctr, Great Falls 22% Glacier National Park 20% MT Historical Museum, Helena 17% Lewis & Clark Caverns State Park 16% Hot springs 14% Flathead Lake State Parks 14% Ghost towns 7% CM Russell Museum, Great Falls 5% Yellowstone National Park 5% Clark Canyon Reservoir 4% Bob Marshall Wilderness 3% Little Bighorn Battlefield 3% Ft. Peck Interpertive Center & Museum 3% Fort Peck Lake 3% C.M. Russell National Wildlife Refuge 2% Virginia/Nevada City 2% Museum of the Rockies, Bozeman -- Missouri River Breaks Nat'l Monument -- Missouri Headwaters State Park -- Rocky Mountain Elk Foundation -- National Bison Range -- Lolo Pass Interpretive Center -- Big Hole Battlefield -- Bighorn Canyon Nat'l Recreation Area -- Grizzly & Wolf Discovery Center, West Yellowstone -- Pompey's Pillar primary reason Group Characteristics 5% of groups with all first time visitors 85% of groups with all repeat visitors 10% of groups with mixed first time and repeat visitors 30% Flew on a portion of their trip 5% Own a 2nd property in MT -- Hired an outfitter 96% Plan to return within 2 years Reasons for Trip all reasons 42% Just passing through 43% 29% Visit friends/relatives/family event 33% 22% Business/convention/meeting 27% 6% Vacation/recreation/pleasure 11% 2% Shopping 3% 1% Other 1% 25
Activities 47% Scenic driving 24% Recreational shopping 22% Visiting Lewis & Clark sites 19% Nature photography 19% Visit local brewery 16% Wildlife watching 16% Day hiking 11% Car / RV camping 8% Visiting other historical sites 7% Attending festivals or events 7% Road / tour bicycling 6% Visiting Indian reservations 5% Skiing / snowboarding 4% Viewing art exhibits 3% Bicycling 3% Snowmobiling 2% Attending performing arts 2% Snowshoeing 2% Visit local distillery 1% Golfing 1% Geocaching 1% Horseback riding 1% Visiting museums <1% Attend wedding <1% Sporting event <1% Birding -- Cross-country skiing -- Rock climbing -- Dinosaur attraction -- Motorcyle touring -- Visit farmers market -- OHV / ATV -- Mountain biking -- Hunting -- Motorboating -- Canoeing / kayaking -- Backpacking -- River rafting / floating -- Fishing / fly fishing -- Rockhounding Average Length of Stay in MT 5.58 nights Of Nights Spent in MT 52% of nights spent in Central Montana Region 21% of nights spent in Southwest Montana Region 11% of nights spent in Glacier Country 9% of nights spent in Yellowstone Country 7% of nights spent in Southeast Montana Region <1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 45% Home/condo/cabin of friend/relative 39% Hotel/motel 9% Rented entire cabin/home 2% Vehicle in parking area 2% Other 1% Bed & Breakfast 1% Private campground 1% My second home/condo/cabin <1% Resort/condominium -- Guest ranch -- Public land camping -- Rented room in home Montana Entry Points 23% Monida 16% Great Falls Air 15% Sweetgrass 6% Bridger 72 5% Billings Air 5% Superior 5% Helena Air 4% Alzada 4% Bozeman Air 4% Wibaux/Beach 3% Heron 3% Troy Travel Mode to Enter MT 62% Auto/Truck 31% Air 7% RV/Trailer 1% Train -- Motorcycle -- Bus -- Other 26
primary attraction If on Vacation, Attracted to Montana for... all attractions 50% Mountains / forests 75% 16% Open space / uncrowded areas 37% 7% Family/friends 14% 7% Skiing / snowboarding 18% 6% Yellowstone National Park 39% 4% Snowmobiling 10% 3% Special events 7% 3% Glacier National Park 12% 3% Lewis & Clark history 11% 1% Resort / guest ranch 1% -- Hunting -- -- Native american history &culture 27% -- Northern great plains / badlands -- -- Fishing -- -- Wildlife 35% -- Rivers 39% -- A Montana State Park 27% -- Other Montana history & culture 8% -- Lakes 35% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants -- -- -- -- -- Shopping opportunities -- -- -- -- -- Attractions -- -- -- -- -- Activities -- -- -- -- -- Directions/maps -- -- -- -- -- Weather -- -- -- -- -- Lodging -- -- -- -- -- Camping -- -- -- -- -- Road Information -- -- -- -- -- 27
Residency 34% Alberta, Canada 10% Saskatchewan, Canada 9% Idaho 8% Texas 8% Washington 7% Colorado 4% Minnesota 3% Wisconsin 3% California 2% Poland 2% Germany 2% North Carolina 1% Utah 1% Nevada 1% North Dakota 1% Louisiana 1% Ireland 1% Arizona 1% West Virginia 1% New York 1% Indiana 1% Missouri <1% Ohio, Michigan, Georgia, Pennsylvania Respondent Age 22-85 Age range 56 Average age 58 Median age Respondent Gender 59% Male 41% Female 14% First time visitor Household Income 11% Less than $50,000 27% $50,000 to less than $75,000 28% $75,000 to less than $100,000 23% $100,000 to less than $150,000 7% $150,000 to less than $200,000 4% $200,000 or greater Age Groups Represented 3% 0-5 years 2% 6-10 years 7% 11-17 years 10% 18-24 years 9% 25-34 years 18% 35-44 years 24% 45-54 years 37% 55-64 years 27% 65-74 years 5% 75 and over 28
Travel Group Type 37% Self 46% Couple 12% Immediate Family -- Family & Friends 3% Friends 1% Business Associates -- Extended Family -- Organized Group or Club Average Group Size: 1.86 Travel Group Size 37% 1 traveler 51% 2 travelers 5% 3 travelers 4% 4 travelers 2% 5 travelers 1% 6 travelers -- 7 travelers -- 8 travelers -- 9 travelers -- 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 40% Search Engine (i.e. Google) 44% 8% Official MT website (VisitMT.com) 11% 7% Online travel agent (e.g., Travelocity) 7% 7% Automobile club (i.e. AAA) 9% 7% Used no sources 38% 2% Consumer online reviews (i.e. TripAdvisor) 2% 1% Official MT guidebook magazine 5% 1% Info. from private businesses 4% 1% National Park brochure/book/website 8% 1% Other 4% 1% Social media (i.e. Facebook) 10% <1% Other travel websites 1% <1% Regional MT travel guide(s) 1% -- "Made in Montana" website 1% -- Guide book (i.e. Frommer's Lonely Planet) -- -- Info. from special events 1% -- MT community travel guide(s) 1% -- Magazine/newspaper articles 5% -- Mobile apps 8% -- Montana advertising campaign 2% -- Online Video 6% -- Professional online travel reviews 1% -- State Park brochure/website 5% Most Useful Sources Used During Trip All Used 38% Map applications (i.e. GoogleMaps) 37% 14% Search engine (e.g., Google) 34% 12% Used No Sources 42% 5% Other 3% 5% Official highway information signs 12% 3% Consumer online reviews (i.e. TripAdvisor) 5% 2% Official MT website (VisitMT.com) 4% 1% Official MT guidebook magazine 5% <1% Billboards 2% <1% Regional MT travel guide(s) 4% -- "Made in Montana" website -- -- Brochure information rack 4% -- Guide book (i.e. Frommer's Lonely Planet) -- -- MT community travel guide(s) -- -- Mobile apps 4% -- Motel/restaurant/gas station employee -- -- National Park brochure/book/website 3% -- Social media (i.e. Facebook) 1% -- State Park brochure/website 7% -- Visitor information center staff <1% 29