12 June 2015 Tourism Portfolio Committee Cape Town International Airport Overview
CONTENTS 1. Welcome 2. Traffic and route development 3. Impact of new VISA regulations 4. Baggage performance trends 5. CTIA Customer Service Improvement Initiatives
Traffic and Route Development
MIDT (Marketing Information Data Tapes) Used for processing data throughout the global airline/aviation/tourism industry. Contains all booking records made via the major global distribution systems (GDS). These include Sabre, Amadeus, Galileo, Worldspan, and internet booking sites where the booking engine is actually supported by one of these GDS providers (such as Travelocity). Contains Origin & Destination data of the passengers travelling to and from as well as within South Africa (two-way pax). Point of Sale Country - where the ticket was booked. Specifies whether the passenger was a South African or a Foreigner. "Opportunities don't happen. You create them." -- Chris Grosser
O&D Source Markets By Region to/from CTIA Fiscal Year (2014/15) EUROPE Nonstop Indirect N. AMERICA CARRIBBEAN C. AMERICA AFRICA MIDDLE EAST ASIA S. AMERICA OCEANIA ANARCTICA Dest Region Indirect Nonstop Total South Africa 47 593 6 314 148 6 361 741 Europe 771 611 361 741 1 133 352 Africa 361 398 183 173 544 570 Middle East 83 618 61 308 144 926 North America 222 099 4 222 103 Asia 179 403 2 179 405 Oceania 79 917 0 79 917 South America 28 602 0 28 602 Carribbean 4 786 0 4 786 Central America 930 0 930
OFF-PEAK Q1 Apr-Jun: (Autumn / Winter) Q2 Jul-Sep: (Winter / Spring) Q3 Oct-Dec: Peak (Spring / Summer) Q4 Jan-Mar: Peak (Summer / Autumn)
TOP AFRICA O&D Country Source Markets to/from CTIA (2014/15) USA, MIAMI BRAZIL, SAO PAULO ANGOLA, LUANDA KENYA, NAIROBI CAPE TOWN
In Conclusion: Take-home Europe The UK remains CTIA s biggest European market. Germany and the Netherlands (2nd & 3rd largest markets) Switzerland has shown solid growth France growing European market Stimulated by direct flight. Africa Namibia, CTIA s largest African market. Angola (2nd) has shown consistent growth Bigger aircraft, put on a 777 once a week. Potential markets for the Future; Kenya Shown consistent growth since 2010 Addis Abiba Ethiopia flying directly into Cape Town Zimbabwe = Consistent growth (Stringent Transit Visa requirements of SADC neighbours)
North America US largest in terms of market size; Grew from 124,000 (2010) to 171,000 (2014) = 38% (47,000 pax higher). Seasonality anomaly (Peak versus Off-peak) Top 5 US cities 1. New York 2. Washington 3. LA 4. San Francisco 5. Chicago Miami, albeit only 8th largest source market does have favourable geographical potential as a hub for traffic between Cape Town and the US. Asia India is CTIA s biggest Asian market. Seasonality anomaly (May / Jun).
Baggage Performance Trends
Departure Baggage Process
Worldwide Baggage Trends IATA World Trends Mishandled Bags IATA standard 4 / 1000 Passengers (pax) Reduction past eight years 2007 to 2014 61.3% reduction to 7.3 bags per 1000 Passengers (pax)
Baggage Performance CTIA World Tracer
CTIA Baggage Improvement Initiatives Security vetting for Permits onto Airside Landside Locker Facility at a security screening area (Foxtrot 8) Security screening point before entering the Baggage Sortation area CCTV systems in the baggage hall with a dedicated monitoring station Secure lockable cages for early bags Regular awareness campaigns with baggage handling and security staff Physical SAPS presence and patrols of the baggage handling areas Zero tolerance approach when dealing with any form of baggage pilferage Separate Hold Baggage Screening area
Impact of New VISA Regulations
New Immigration Regulations Delayed implementation following engagement with Ministry of Home Affairs (DHA) Implemented fully since 01 June 2015 Impact on airport processes minimal thus far, although industry-wide concerns remain 2 passengers 1 foreign, 1 South African denied entry / exit with minors thus far Various travellers assisted to comply with the New Regulations
Airport Process Planning On-going communication with passengers through agencies, airlines and immigration Facilitated working sessions with DHA, Airlines and Embassies to align processes On-going discussions with airlines to ensure passenger compliance and address concerns Focus on quality service delivered to passengers, especially families, remains a priority
Airport Process Planning Airport facilities for denials are available, particularly for families.
CTIA Customer Service Improvement Initiatives
Key Principles Create a sense of place; Bring people to life: not only one dimensional but incorporate humour, charm etc; Elements must invoke the various senses: o See, smell, touch, taste and hear; Support operational and commercial objectives (enhance these and not detract); Through ambience a story should be told.
Ambience
Self Service projects Self Service Bag Drop Self Service Boarding Project to install and trial an Automated Bag Drop at ORTIA. The success of this trial period will determine the roll out to all airports. Project in the scoping phase to install a trial period in Cape Town Challenge exists with no E-Passport or E- Identification documents. Procedure for airline check of ID and Self Boarding proposed
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