tourism in figures 2010 the Russian market in Flanders Sept. 2011 toerisme vlaanderen
TABLE OF CONTENT A. THE RUSSIAN MARKET IN FLANDERS 5 1. Key figures 5 2. Distribution within Flanders 5 3. Trends 8 4. Motive of stay 12 5. Type of accommodation 13 6. Seasonality 14 7. Country benchmark 16 B. CONCEPTS AND DEFINITIONS 17 Figure 1: The Russian market in Flanders by region 2010 (arrivals (left) and overnights (right))... 5 Figure 2: Russian overnights in Flanders 2010... 6 Figure 3: Russian overnights in the historic cities 2010... 7 Figure 4: Trend of Russian overnights in Flanders 2001-2010... 8 Figure 5: Trend of Russian arrivals in Flanders 2001-2010... 9 Figure 6: Trend of the average length of stay of Russians in Flanders 2001-2010... 9 Figure 7: Trend of Russian overnights in Brussels and Antwerp 2006-2010... 10 Figure 8: Trend of Russian overnights in Bruges, Ghent, Leuven, Mechelen 2006-2010... 11 Figure 9: The Russian market in Flanders by motive of stay 2010 (overnights)... 12 Figure 10: The Russian market in Flanders by type of accommodation 2010 (overnights)... 13 Figure 11: Russian overnights in Brussels and Antwerp seasonality 2010... 14 Figure 12: Russian overnights in Bruges, Ghent, Leuven, Mechelen seasonality 2010... 14 Figure 13: Trend Russian overnights in Flanders seasonality 2006-2010... 15 Figure 14: Trend and forecast of the Russian market in Flanders, Western-Europe and competitive destinations (2006-2015, in arrivals)... 16 Figure 15: Trend and forecast of the Russian market in Flanders and competitive destinations (2006-2015, in arrivals)... 16 Table 1: Total foreign and Russian market in Flanders 2010... 5 Table 2: The Russian market in Flanders by region 2010... 5 Table 3: The Russian market in Flanders by destination 2010... 6 Table 4: The Russian market in the historic cities 2010... 6 Table 5: Trend of Russian overnights, arrivals and average length of stay in Flanders 2001-2010... 8 Table 6: Trend of Russian overnights in Flanders 2006-2010... 10 Table 7: The Russian market in Flanders by motive of stay 2010 (overnights)... 12 Table 8: The Russian market in Flanders by type of accommodation 2010 (overnights)... 13 Table 9: Trend and forecast of the Russian market in Flanders and competitive destinations (2006-2015, x1.000, in arrivals)... 16 Planning & Research 3 toerisme vlaanderen
A. The Russian market in Flanders 1. Key figures Table 1: Total foreign and Russian market in Flanders 2010 Overall total Russian % Russian Ranking Russian foreign travellers travellers arrivals 6.027.265 63.306 1,1% 14th overnight stays 13.209.591 125.996 1,0% 12th length of stay (nights) 2,2 2,0 - - 2. Distribution within Flanders Table 2: : The Russian market in Flanders by region 2010 arrivals % overnights % Flemish region 36.466 58% 62.640 50% Brussels region 26.840 42% 63.356 50% Flanders 63.306 100% 125.996 100% Figure 1: : The Russian market in Flanders by region 2010 (arrivals (left) and overnights (right)) 26.840 42% 36.466 58% 63.356 50% 62.640 50% Flemish region Brussels region Planning & Research 5
Figure 2: Russian overnights in Flanders 2010 2% 87% 11% Flanders Kust coast Kunststeden historic cities Vlaamse Flemish countryside regio s Wallonië Walloon Region NRIT Trendsymposium Table 3: : The Russian market in Flanders by destination 2010 overnights % Coast 2.455 2% Historic cities 109.632 87% Flemish countryside 13.909 11% Flanders 125.996 100% Table 4: : The Russian market in the historic cities 2010 overnights % Antwerp 25.241 23% Bruges 13.596 12% Brussels 63.356 58% Ghent 4.341 4% Leuven 2.534 2% Mechelen 564 1% Historic cities 109.632 100% Planning & Research 6
Figure 3: Russian overnights in the historic cities 2010 70.000 63.356 60.000 50.000 40.000 30.000 25.241 20.000 10.000 0 13.596 4.341 2.534 564 Antwerp Bruges Brussels Ghent Leuven Mechelen Planning & Research 7
3. Trends Table 5: : Trend of Russian overnights, arrivals and average length of stay in Flanders F 2001-2010 010 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 06-10 Overnights (x1.000) 72 71 65 72 94 99 107 110 99 126 +75,3% Arrivals (x1.000) 31 31 32 35 46 54 54 55 48 63 +102,0% Average length of stay* 2,29 2,30 2,03 2,04 2,05 1,83 1,98 1,98 2,05 1,99-13,2% *nights Figure 4: : Trend of Russian overnights in Flanders 2001-2010 2010 140.000 120.000 100.000 80.000 60.000 40.000 20.000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Planning & Research 8
Figure 5: : Trend of Russian arrivals in Flanders 2001-2010 2010 70.000 60.000 50.000 40.000 30.000 20.000 10.000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Figure 6: : Trend of the average length of stay of Russians in Flanders 2001-2010 2010 2,50 2,00 1,50 1,00 0,50 0,00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Planning & Research 9
Table 6: : Trend of Russian overnights in Flanders 2006-2010 2010 2006 2007 2008 2009 2010 06-10 Coast 2.481 2.625 2.746 2.385 2.455-1,0% Historic cities 76.739 89.592 92.028 85.225 109.632 +42,9% Antwerp 25.044 29.469 25.141 23.443 25.241 +0,8% Bruges 2.584 4.109 5.215 7.999 13.596 +426,2% Brussels 42.124 48.216 54.166 46.894 63.356 +50,4% Ghent 3.181 4.581 4.723 4.034 4.341 +36,5% Leuven 2.839 2.176 2.141 2.328 2.534-10,7% Mechelen 967 1.041 642 527 564-41,7% Flemish countryside 19.732 14.499 15.054 11.560 13.909-29,5% Flanders 98.952 106.716 109.828 99.170 125.996 +27,3% Figure 7: : Trend of Russian overnights in Brussels and Antwerp 2006-2010 2010 70.000 60.000 50.000 40.000 30.000 20.000 10.000 0 2006 2007 2008 2009 2010 Brussels Antwerp Planning & Research 10
Figure 8: : Trend of Russian overnights in Bruges, Ghent, Leuven, Mechelen 2006-2010 2010 16.000 14.000 12.000 10.000 8.000 6.000 4.000 2.000 0 2006 2007 2008 2009 2010 Bruges Ghent Leuven Mechelen Planning & Research 11
4. Motive of stay Table 7: : The Russian market in Flanders by motive of stay 2010 (overnights) Leisure Congress, conference and seminar Other business Total Coast 1.648 67% 234 10% 573 23% 2.455 100% Historic cities 60.472 55% 28.360 26% 20.800 19% 109.632 100% Antwerp 11.831 47% 3.307 13% 10.103 40% 25.241 100% Bruges 12.107 89% 854 6% 635 5% 13.596 100% Brussels 32.141 51% 23.112 36% 8.103 13% 63.356 100% Ghent 3.216 74% 643 15% 482 11% 4.341 100% Leuven 1.073 42% 421 17% 1.040 41% 2.534 100% Mechelen 104 18% 23 4% 437 77% 564 100% Flemish countryside 5.818 42% 3.680 26% 4.411 32% 13.909 100% Flanders 67.938 54% 32.274 26% 25.784 20% 125.996 100% Figure 9: : The Russian market in Flanders by motive of stay 2010 (overnights) 20% 26% 54% Leisure Congress, conference and seminar Other business Planning & Research 12
5. Type of accommodation Table 8: : The Russian market in Flanders by type of accommodation 2010 (overnights) Coast % Historic % Flemish % Flanders % cities countryside Hotel 2.280 93% 107.051 98% 12.963 93% 122.294 97% Camp site 107 4% 195 0% 318 2% 620 0% Holiday park 0 0% 0 0% 159 1% 159 0% Acc. for groups 68 3% 2.386 2% 469 3% 2.923 2% Total 2.455 100% 109.632 100% 13.909 100% 125.996 100% Figure 10: : The Russian market in Flanders by type of accommodation 2010 (overnights) 1% 0% 2% 97% Hotel Camp site Holiday park Acc. for groups Planning & Research 13
6. Seasonality Figure 11: Russian overnights in Brussels and Antwerp seasonality 2010 8000 7000 6000 5000 4000 3000 2000 1000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Antwerp Brussels Figure 12: : Russian overnights in Bruges, Ghent, Leuven, Mechelen seasonality 2010 2000 1800 1600 1400 1200 1000 800 600 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Bruges Ghent Leuven Mechelen Planning & Research 14
Figure 13: : Trend Russian overnights in Flanders seasonality 2006-2010 2010 16000 14000 12000 10000 8000 6000 4000 2000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2006 2007 2008 2009 2010 Planning & Research 15
7. Country benchmark Table 9: Trend and forecast of the Russian market in Flanders and competitive destinations (2006-2015, 2015, x1.000, in arrivals) destination 2006 2007 2008 2009 2010 2015 2010-2015 015 Flanders 54 54 55 48 63 63-0,1% Western Europe 3.590 4.087 4.931 4.597 5.022 4.874-2,9% sum competitors 1.286 1.419 1.546 1.309 1.504 1.843 +22,5% Netherlands n.a. n.a. n.a. n.a. n.a. n.a. n.a. Luxembourg n.a. n.a. n.a. n.a. n.a. n.a. n.a. Austria 160 164 244 209 242 222-8,4% UK 241 224 208 137 172 190 +10,6% France 441 462 421 385 485 904 +86,4% Germany 363 411 498 460 510 445-12,9% Czech Republic 240 322 418 328 337 305-9,6% Source: Tourism Flanders based on TDM and GDS Figure 14: Trend and forecast of the Russian market in Flanders, Western-Europe and competitive destinations (2006-2015, 2015, in arrivals) 40,0% 30,0% 20,0% 10,0% 0,0% 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 -10,0% -20,0% Western Europe sum competitors Flanders Source: Tourism Flanders based on TDM and GDS Figure 15: Trend and forecast of the Russian market in Flanders and competitive destinations (2006-2015, in arrivals) 60,0% 50,0% 40,0% 30,0% 20,0% 10,0% 0,0% -10,0% 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 -20,0% -30,0% -40,0% Flanders Austria UK France Germany Czech Republic Source: Tourism Flanders based on TDM and GDS Planning & Research 16
B.. CONCEPTS AND DEFINITIONS In Belgium, the FPS Economy, Directorate-general Statistics is authorised to demand from all commercial lodging facilities each month the number of persons who stayed in the facility for payment. Two basic indicators are obtained in this way: the number of arrivals and the number of overnight stays. Along with the division by accommodation form (hotels, camp sites, holiday parks and accommodations for target groups), the Directorate-general Statistics statistics give volume characteristics (the number of arrivals and overnight stays), trip characteristics (length of stay, motive of stay, period of stay, place of stay) and personal characteristics (country of origin of the residential tourist). Roughly speaking, the number of arrivals corresponds with the number of residential tourists, with the qualification that each tourist is counted as an arrival each time he or she uses a new accommodation. For this reason, the number of arrivals does not precisely correspond to the number of holidays or business trips in our country. An example: hikers can generate several arrivals during 1 holiday, by staying in different successive lodging facilities. The volume of overnight stays is the sum of all overnight stays which are coupled with the registered arrivals. The data in this report are excluding overnights in accommodations for rent. Flanders = Brussels + Flemish Region. For more detailed figures see Tourism in figures XL www.toerismevlaanderen.be/figures (in English), www.toerismevlaanderen.be/cijfers (in Dutch) or contact vincent.nijs@toerismevlaanderen.be. Planning & Reserach 17