Outdooractive Conference 2017

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Outdooractive Conference 2017 Program 26th 28th September

Tuesday 26th September Seminar Room 1 12 ⁰⁰ 5 ⁰⁰ Professional Content Management Seminar Room 2 9 ⁰⁰ 12 ⁰⁰ 12 ⁰⁰ 5 ⁰⁰ Digital Trail Management Digitization in Tourism Lecture Room 1 (Prunksaal) 5 ³⁰ Presentation of the new Outdooractive App Schlossbar 6 ³⁰ Get Together Think Tank Think Tank Open Data in Tourism Organized by the Kempten University of Applied Sciences and supported by Outdooractive, this Think Tank faces tourism issues such as open data, open source und open standards

Wednesday 27th September Lecture Room 1 (Prunksaal) 8 ⁰⁰ 9 ⁰⁰ 9 ¹⁵ 9 ³⁰ 10 ¹⁵ 10 ³⁰ 11 ⁰⁰ 11 ³⁰ 12 ⁰⁰ 12 ³⁰ 1 ³⁰ 2 ¹⁵ Registration/Breakfast (Castle Bar/Remise) Opening of the Event Hartmut Wimmer (Outdooractive) Official Welcome Stefan Egenter (Allgäu GmbH) Keynote: Which Things Create Value when Everything is Digitized? Christoph Engl (Brand Trust GmbH) Break / Time to gather in lecture rooms The Future of Destinations Elisabeth Hiltermann (Kohl & Partner Tourism Consulting) The Digital Guest Card Klaus Schön & Sebastian Erb (AVS) Nature Tourism and Digitization a Contradiction? Dr. Alexander Schuler (BTE) Lunch Break Shark Tank Online Distribution: Status Quo and Future Perspectives Uwe Frers (Escapio) Start Outdoor Program

Wednesday 27th September Lecture Room 2 (Dachgebälk) 8 ⁰⁰ 9 ⁰⁰ 9 ¹⁵ 9 ³⁰ 10 ¹⁵ 10 ³⁰ 11 ⁰⁰ 11 ³⁰ 12 ⁰⁰ 12 ³⁰ 1 ³⁰ 2 ¹⁵ Registration/Breakfast (Castle Bar/Remise) Opening of the Event in Room 1 Official Welcome in Room 1 Keynote in Room 1 Break / Time to gather in lecture rooms What the Success of Open Data in New Zealand means for European Tourism Robert Coup (Koordinates Ltd.) A War for Destinations to get through the Content and Data Jungle Pascal Gebert (Tourismuszukunft) The Headless Web Univ.-Prof. Dr. Dieter Fensel (University Innsbruck) Lunch Break The Role of the Alpine Club in the Digital Tourist World Michael Larcher (Alpine Club) Start Outdoor Program

Thursday 28th September Lecture Room 1 (Prunksaal) 8 ⁰⁰ 9 ⁰⁰ 9 ¹⁵ 10 ⁰⁰ 10 ³⁰ 11 ⁰⁰ 11 ³⁰ 12 ¹⁵ 1 ¹⁵ 1 ⁴⁵ 2 ¹⁵ 2 ⁴⁵ 3 ¹⁵ 3 ³⁰ Breakfast (Castle Bar/Remise) Review Hartmut Wimmer (Outdooractive) Keynote: Leading in Digital, Transforming in Practice Nicholas Hall (Digital Tourism Think Tank) SEO as a Process Peter Schmidt (get traction GmbH) The Legal Side of Content Distribution Lawyer Niklas Plutte (Law Office Plutte) Brand without Myth Representing a Brand throughout all Channels Dr. Oliver Errichiello & Arnd Zschiesche (Büro für Markenentwicklung) Lunch Break Outdooractive Data and Trends André Horn (Outdooractive) Digital Revolution, Nature Tourism & Re-Connection Guillaume Cromer (ID Tourisme) Digitization of Outdoor Tourism: Future Prospects and Research Development Martin Soutschek (Outdooractive) Farewell Hartmut Wimmer (Outdooractive) Start Outdoor Program

Thursday 28th September Lecture Room 2 (Dachgebälk) 8 ⁰⁰ 9 ⁰⁰ 9 ¹⁵ 10 ⁰⁰ 10 ³⁰ 11 ⁰⁰ 11 ³⁰ 12 ¹⁵ 1 ¹⁵ 1 ⁴⁵ 2 ¹⁵ 2 ⁴⁵ 3 ¹⁵ 3 ³⁰ Breakfast (Castle Bar/Remise) Review in Room 1 Keynote in Room 1 From Basics to Experience: Garda Trentino online Valentina Bellotti (Garda Trentino Tourism Board) The Digitization of Outdoor Offers: Status Quo and Current Trends Matthias Wirz (bookingkit) Connected Bike in Future Mobility and Freetime Concepts Walter Melcher (doubleslash NET-Business GmbH) Lunch Break From Abundances of Opinions towards the Perfect Match Hotel Ratings as a Basis for Tailor-Made Offers Georg Ziegler (HolidayCheck) Outdoor Activities in the Health Tourism Sector New Ways for Digital Applications Cornelius Obier (Project M) Lecture in Room 1 Farewell in Room 1 Start Outdoor Program

Outdoor Program Wednesday Thursday Climbing Experience Canyoning Mobile Expedition Hiking Adventure Mountain Bike Joint Outdoor Program

Floor Plan Hirschstraße GF Courtyard Catering Remise Catering/ Networking to courtyard Castle Bar Registration WC Women WC Men to 2nd Bahnhofstraße Main Entrance Marienplatz

Floor Plan Hirschstraße 3rd Dachgebälk Lecture Room 2 to 2nd floor 2nd WC Men Bahnhofstraße Changing Room Men to 3rd and 1st floor Coffee Prunksaal Lecture Room 1 to ground floor Networking

Contact Eliana Gramer Phone +49 8323 8006 301 Email eliana.gramer@outdooractive.com Nina Bartmann Phone +49 8323 8006 303 Email nina.bartmann@outdooractive.com #oac17 Official Media Partner Free WiFi by Bayern-WLAN Hotspot-ID: BY-9-1255 (or -1256/-1257/-1258) Wifi Name: @BayernWLAN