TheExchange Hotel Contents 1. Why Invest in Cardiff Hotels 2. SignatureLivingStoryPart1 3. SignatureLivingStoryPart2 4. SignatureLivingStoryPart3 5. IntroducingTheCoalExchange 6. The Location 7. Investment Units 8. The Purchase Process 9. About Cardiff Part of the Signature Living Family
Why Invest In Cardiff Hotels In March 2016 Cardiff topped the list for the hot spots for hotel development and acquisition across the UK Cardiff is in every sense a capital city. Young, fast growing and transformational, the capital of Wales has an enviable reputation for its connected businesses community, international sports venues, cutting-edge media and a lifestyle that ranks among the bestineurope. In addition, the Wales Millennium Centre is one of the most varied and lively performing arts centres in Europe. Within 200m of the Coal Exchange is the chic Mermaid Quay - theperfectplacetorefuelafterabusydayof sightseeing, or to relax with a romantic meal on thewaterfront. Less than two hours from London, with excellent transport and super-fast broadband, Cardiff is one of Europes best-connected andmostcompetitivedestinations. In the heart of Cardiffscompact city centre lies Cardiff Castle. Its walls and towers surround over2,000years of history,started by the Romans the first to build a fort onthe site.the National Museum Cardiff houses Wales nationalarchaeology,geology and natural historycollections, as well as one of Europes finestart collections. When it comes to sport, without doubt Cardiff has world-class pedigree. The worldfamous Millennium Stadium is the home of Welsh rugby and football and is also the regularvenueforthebritishspeedwaygrand Prixalongsidenumerousmusicconcerts. ThenearbygloballyrenownedCelticManor Resort hosted golfsryder Cup in 2010 and hasachoiceofthreecoursestoplayon. Highlights Millennium Stadium Premier EventsVenue in Europe Capital City UniversityCity OneofthefastestgrowingcitiesintheUK ATopHotelDestination 1
Signature Living Story Part 1 The group has an average occupancy rate of 85%, far higherthan the local average of72% The Signature Living Apart-Hotel business started as one apartment located on Victoria Street, Liverpool city centre. It welcomed its firstgueston the14thaugust 2008.Within a year the business had purchased a further 5 apartments in the same building and by theendofthesecondyear,usingoperating profits, it purchased the remaining units within the site. This pivotal move gave the businessfullcontrolofallcommunalareas. Of the 12 apartments in operation one stood outassomethingalittledifferent.whereas mostoftheunitswerebetween450square feet and 1000 square feet, this apartment was over 2,200 square feet. This proved to bean integraltimeforsignatureliving,for the first timeitopened thisapartmentto stag andhenparties.the15bedapartmentwas soon sold out every weekend for 9 months in advance.shortlyafterafurthertwo16 bed apartmentweredevelopedfollowed bythe acquisition ofanewsiteon BoldStreet that offers 12,16,20 and 30 bed apartments.the new apartments saw the same occupancy ratesasthefirst. By 2012 Signature Living decided to purchase its first hotel on StanleyStreet, Liverpool city centre. The existing 12bed hotel was redeveloped into Signature Hotel within 6weeks, it nowhas 111 beds spread overseveralthemedfloors with its own bar andnightclub. Intotalthebusinessnowoperatesjustover 1000 beds in Liverpoolsuccessfully targeting larger group customers, weddings, families and conferences. The group has an average occupancy rate of 85%, farhigher than the local average of 72% due in part to its unique approachtotheindustry. Based on the performance of the apartments and apart-hotel the group decided to purchase Albion House, one of Liverpools mosticonicbuildings. More Information www.signatureliving.co.uk www.signaturehotelliverpool.co.uk www.twitter.com/signatureliving www.tripadvisor.co.uk/signature_living Trip AdvisorRating Signature Hotel - #1 of 99 Hotels Signature Living Apartments - #1 of 80 Lodgings Signature Living is the only operator in the world to have two venues rated #1 on two categories 2
Signature Living Story Part 2 The company beat its development schedule by completing the hotel in July 2014 ahead of time and under budget 30 James Street Home of the Titanic was SignatureLivingsfirstventure into the world ofmoretraditionalhotelaccommodationand was the start of the groups heritage brand. At the time of acquiring the 30 James Street building, the business had already established itself as the number one specialty lodging provider in Liverpool on Trip Advisor. The building was purchased on the2nd January 2014. The redevelopment and renovation work of the Grade II* former Albion House was undertaken by Signature Livings in-house team which not only saved time but considerably cut costs. The company beat its development schedule by completing the hotel in July 2014 ahead of timeandunderbudget. 30 James Street comprises of 65 historically themed apartments and rooms with over 350 beds. The hotel boasts a rooftop bar and restaurant called the Carpathia with unparalleled views of Liverpools waterfront, fullspafacility(morgansspa)andagrandhall thatcatersforweddingsandconferences. The hotel has also received a considerable amount of press, from the beginning of the developmentthroughto itsviplaunchevent. The building has over 200 weddings on its books over the next two years and generates well over 5millionper annumin income. Theendresultisahotelthatistrulyoneof a kind within the heart of Liverpools World Heritage Site. With a rich history, stunning period features and luxuriously appointed rooms at competitive rates bookings for accommodation, weddings and functions have outperformed expectations.
Signature Living Story Part 3 The Shankly Hotel has quickly become one of the must visit venues within Liverpool and already firmly occupies number one spot on Trip Advisor for Hotels. Opened in August 2015 The Shankly Hotel has quickly become one of the must visit venues within Liverpooland already firmly occupies number one spot on TripAdvisor for Hotels. The building represented a 20million investment by Signature Living and is already going from strength to strength with occupancylevelswellinexcessof85% and climbingas the hotelanditsbrandmatures. A genuine collaboration with the Shankly familythe hotel nowboasts 128 luxurysuites and the hugely popular, Shankly themed The Bastion Bar and Restaurant on the ground floor alongside weddingvenue Eden. In the wider building, formerly Millennium House, acquired for 3.5million from Liverpool City Council in early 2015, there isafurther:17,000sqft gymspaceletto thecouncil,8,500sqftofrefurbishedoffice space housing Signature Livings head office anda111 space undercroftcarpark,which trades exceptionally well given its very central location. In the near future there will be the further developmentandcreationoftwonewfloors containing a 350 capacity conferencecentre, high end bar,restaurant,weddingvenue and rooftop garden showcasingspectacularopen views of the city. 4 Quote from owner Lawrence Kenwright: The Shankly Hotel and Bastion Restaurant is a tribute to one of footballs greatest managers: Bill Shankly. Offering spacious rooms, a trendy bar and restaurant and unseen memorabilia, you will never want to leave ourliverpool hotel. More Information www.shanklyhotel.com www.twitter.com/shanklyhotel www.facebook.com/shanklyhotel www.instagram.com/shanklyhotel SIMPLY THE GUEST AWARDS LateRooms.com
Introducing The Exchange Hotel Highlights Over 150, 000 sq ft in total HotelAccommodation High-end bar & restaurant Spa & pool Heritage centre Premiere Wedding & Conference Venue 95, 000 sq ft TheGradeII*listedCoalExchangebuildingislocatedinMountStuartSquare,Cardiffandhas oneoftherichesthistoriesofallheritagebuildingswithinwales.inthe18thcenturyascardiff became the biggest coal port in the world, the building was constructed between 1883 and 1886 by Edwin Seward as a base from which to conduct trade negotiations regarding the coal mines of the South Wales Valleys - most of which was shipped to Cardiff for distribution. The property is located close to the Mermaid Quay area, Marina and Opera House, which has beenamajorfocusofregenerationoverthelast20yearsforcardiffcouncil.bringingthecoal ExchangebacktolifeisanaturalnextstepinthisprocessandissomethingthepeopleofCardiff havewantedforsometime,manyofthemhavingbeenthroughandusedthebuildingoverthe past 30-40years in differentways. 5
The Location The Exchange Hotel is situated just minutes away from Cardiff s most popular entertainment, cultural and retail destinations. Overlooking the Bay and with a chic, cosmopolitan atmosphere, The Exchange Hotel is located close to the Mermaid Quay leisure and retail area and the Millennium Centre OperaHouse. Less than five minutes from the city centre andtheworldfamousmillenniumstadium, its the perfect destination for relaxing, partying orsplashing out onabitofretail therapy or personal pampering. The wealth of waterfront restaurants,caføs andbarswithmenusfromaroundtheworld mean theres something for every taste and pocket- froma quickbiteforfastmoversto leisurely, luxury meal for visitors with more time on their hands. There are numerous museums, stunning buildings and events venues within close proximityandifitslaughsyoureafter,theres nowhere better than the Glee Club - one of the UKs top stand-up venues. Meanwhile shops and services range from stylish boutiques offering hot fashions & accessories, fine foods, fabulous furnishings and greatgifts to KenPictons award-winning hairdressingsalon& spa.in2018anewtram system is planned linking the Mermaid Quay area to the wider south east Wales region. Attractions within walking distance: Shopping District - Cardiff Mermaid Quay The Dr.Who Experience Cardiff Castle CardiffBayStation CardiffCentral Rail Station Millennium Stadium National Museum Highlights Closest Capital City to London In the heart of the Mermaid Quay Waterfront leisure and retail area Withinwalking distance of the Millennium Stadium and main retail area Asuper connected citywithexcellentrail, road and air transportlinks ClosetotheMillenniumCentreOperaHouse Adjacent to much of the Citys best nightlife 6
Investment Units Were anticipating incredibly high demand for these units WehavearangeofApart-hotelunitsavailableatTheExchange Hotel. Due to the strong performance of the operators aparthotel locations, were anticipating incredibly high demand for these units. Available Units Pricepersquarefoot No of Apart-hotelunits ROI for years 1-3 ROIforyear4 ROIforyear5+ 300 170 8% 9% 10% Thereisanoptionforthedevelopertobuybacktheunits at 108%ofthe purchaseprice duringyears3-10 ofthe investment. 7
The Purchase Process We have a clear and transparent purchase process, our investment advisors are on-call to take you through each step Wewill assistinthe purchase processfromstarttofinishforall investment units at The Exchange Hotel. The purchase process is as follows: 1 2 3 4 5 Choose an investment unit to buy Paya 2,500 reservation fee and instruct solicitors Transfer 30% within 21 days followed by 20% within 6 weeks Transfer 50% of the funds on completion (balance minus reservation fee) Investment process complete Calloneofour investment consultants at nu:move: 03302230331 for further information 8
About Cardiff One of Europes fastest growing tourism economies Prestigious universities with an international reputation A growing, thriving and productive business hub ThevisitoreconomyofSouthEastWalesisworthmore than 2bntotheregionandsupports31,000jobs.The capitalplays avitalroleinthat,withcardiffgenerating50% oftourismincomegenerationintheregionand25%ofall tourismrevenuesinwales. The Millennium Stadium attracts 770,000 payingvisitors everyyear hosting some of the biggest games in world sport includingtheupcomingheinekencupfinalsand2017 Champions League Final. Cardiffserves over75,000 studentsacross 3 universities includingcardiffuniversitywhichisamemberofthe prestigious Russell Group which represents 20 of the UKs leadinguniversities.therichhistoricalandculturaloffering of the city attracts a broad range of students and continues toscorehighlyonstudentsatisfactionsurveys. CardiffisoneofthehighestskilledcitiesintheUKwithover 40% of the totalworkforce qualified to degree level. CardifftoppedalistinMarch2016forthehotspotsfor hotel development and acquisition across the UK. Officials are aiming to double thevalue of tourists staying overnight in the city and region to 800m, by investing a further 500 million into the ongoing regenerationof the area. Cardiffbecameoneofthefirst10UKcitiestobecome super-connected,theprojecthascreatedsuper connected cities delivering high-speed, high-quality, seamless broadband to businesses. 9