International Visitation to the Northern Territory Year ending September 2018
INTERNATIONAL VISITORS IN THE NORTHERN TERRITORY YEAR ENDING SEPTEMBER 2018 VISITORS 289,000-1.1% NIGHTS 3.6 MILLION EXPENDITURE $414 MILLION -6.0% -11% INTERNATIONAL VISITORS BY KEY SOURCE MARKETS TO THE NT AND AUSTRALIA (ALL PURPOSE OF VISIT) Country of residence Rank YE Sep 17 Northern Territory YE Sep 18 % Change AAGR: Average Annual Growth Rate. Greater China: includes Hong Kong, Taiwan and mainland China. 3 Year AAGR Market share YE Sep 17 Australia YE Sep 18 % Change United Kingdom 1 41.4 38.8-6.3% -2.5% 5.6% 676.5 698.6 3.3% 1.6% United States of America 2 49.9 36.0-28% -11% 4.9% 712.0 735.6 3.3% 4.3% Germany 4 31.3 27.8-11% -3.7% 14% 200.2 199.8-0.2% 1.7% Japan 3 20.9 28.4 36% 9.0% 6.8% 395.5 418.9 5.9% 4.7% Greater China 5 18.3 21.8 19% 19% 1.2% 1,632.5 1,778.7 9.0% 6.8% France 6 15.9 14.7-7.3% -4.5% 11% 119.8 130.1 8.5% 4.0% Italy 7 11.6 12.1 4.0% -0.8% 17% 72.7 73.1 0.6% 0.7% New Zealand 8 12.7 11.7-7.9% -13% 0.9% 1,224.6 1,255.8 2.6% 1.1% Switzerland 9 9.8 9.9 0.6% 2.4% 18% 51.9 53.5 3.1% 1.4% Scandinavia 11 10.1 8.6-15% 8.9% 8.0% 103.9 107.4 3.4% 2.2% Netherlands 10 6.2 9.1 47% 6.5% 16% 52.7 55.7 5.7% 5.8% Canada 12 8.6 8.2-4.7% -6.5% 5.0% 152.7 164.9 8.0% 6.2% Other Europe 20.1 21.0 4.4% -5.2% 8.6% 230.1 243.2 5.7% 3.8% Other Asia 25.6 30.1 18% 11% 1.5% 1,868.5 1,991.4 6.6% 5.4% Other Countries 9.7 10.8 11% 10% 2.0% 493.7 538.5 9.1% 5.6% Total 292.3 289.2-1.1% -0.6% 3.4% 7,987.3 8,445.2 5.7% 4.3% 3 Year AAGR
Summary of the International Market for the Top End and Central Australia There were 132,000 international visitors travelling to the Top End for all purposes in the YE September 2018, which represents a slight decline of -1.3% when compared to YE September 2017. Visitor nights for the Top End were also down (-7.9% to 2.4 million nights), along with spend which went down by -15% to $178 million. Given that spend decreased more relative to visitor numbers, the average spend per trip went down by -14% to $1,344. The average length of stay was also lower (down -1.3 nights to 18.1 nights). Central Australia also experienced a decrease in international visitation for all purposes for the YE September 2018 (down -2.0% to 202,000 visitors) and a decrease in visitor nights (down -4.9% to 1.1 million nights). This contributed to a slight decrease in the average length of stay (down -0.2 nights to 5.6 nights). International visitor spend was also lower for Central Australia (down -8.5% to $234 million), causing the average spend per trip to decrease by -6.7% to $1,161. All-purpose visitation from Germany, Greater China, France, Switzerland and the Netherlands was up for the Top End, while allpurpose visitors from the United States and the United Kingdom decreased for the YE September 2018. The markets with the highest growth for Central Australia were Japan, Greater China and Italy with less all-purpose visitors from the United States and Germany. Please refer to the Regional Profiles on our corporate site for more information on NT regions. INTERNATIONAL VISITATION SUMMARY FOR THE TOP END All purpose of visit Change Year ending September 2017 2018 on 17 Visitors 134 132-1.3% Visitor nights 2,599 2,392-7.9% Expenditure ($ million) 209 178-15% Average length of stay (nights) 19.4 18.1-1.3 Average spend per trip ($) 1,558 1,344-14% Visitor market share of Australia (%) 1.7 1.6-0.1pp Visitor market share of the NT (%) 46 46-0.1pp INTERNATIONAL VISITATION SUMMARY FOR CENTRAL AUSTRALIA All purpose of visit Change Year ending September 2017 2018 on 17 Visitors 206 202-2.0% Visitor nights 1,195 1,137-4.9% Expenditure ($ million) 256 234-8.5% Average length of stay (nights) 5.8 5.6-0.2 Average spend per trip ($) 1,244 1,161-6.7% Visitor market share of Australia (%) 2.6 2.4-0.2pp Visitor market share of the NT (%) 70 70-0.6pp
Summary of the International Market for the Northern Territory For the NT overall, there were 289,000 international visitors who travelled to the Territory for all purposes during YE September 2018. This result was a slight decrease on the previous year of -1.1%. Spend and visitor nights also decreased for the NT when compared to YE September 2017 (down -11% to $414 million and down -6.0% to 3.6 million visitor nights, respectively). This, in turn, caused the average spend per trip to go down by -9.9% to $1,433. The average length of stay also decreased by -0.6 nights to 12.3 nights. The key performing markets for the NT for the YE September 2018 were Japan (up +36% or 8,000 visitors), Greater China (up +19% or 3,000 visitors) and the Netherlands (up +47% or 3,000 visitors). The largest decline came from the United States (down -28% or 14,000 visitors), Germany (down -11% or 3,000 visitors) and the United Kingdom (down -6.3% or 3,000 visitors). INTERNATIONAL VISITATION SUMMARY FOR THE NORTHERN TERRITORY All purpose of visit Change Year ending September 2017 2018 on 17 Visitors 292 289-1.1% Visitor nights 3,796 3,567-6.0% Expenditure ($ million) 465 414-11% Average length of stay (nights) 13.0 12.3-0.6 Average spend per trip ($) 1,591 1,433-9.9% Visitor market share (%) 3.7 3.4-0.2pp ALL-PURPOSE VISITATION BY NT OVERSEAS MARKETS All jurisdictions with the exception of the NT had an increase in international visitors for YE September 2018. The national average growth was +5.7%, with Tasmania experiencing the strongest percentage growth. The Territory s market share dropped by -0.2 percentage points (pp) to 3.4% for international visitors. For the September 2018 quarter (July-August-September) there was an increase in all-purpose international visitation by +8.2% compared to the September 2017 quarter. The upward trend in international visitation for the quarter suggests that Turbocharging Tourism activities are starting to have a positive impact. Due to the lag between tourism marketing activities, booking and actual travel; greater impacts are anticipated into the future.
INTERNATIONAL ALL-PURPOSE VISITATION TREND TO THE NT ALL-PURPOSE SOURCE MARKET SUMMARY INTERNATIONAL VISITOR EXPENDITURE TREND TO THE NT INTERNATIONAL MARKETS TO THE NT KEY STATS INTERNATIONAL VISITOR AVERAGE LENGTH OF STAY TREND TO THE NT YE September 2018 Visitors Nights Expenditure ($M) ALOS (nights) Average spend per visitor ($) Average spend per night ($) United States of America 36 277 58 7.7 1,623 211 United Kingdom 39 379 45 9.8 1,154 118 Germany 28 282 38 10.1 1,363 135 Japan 28 180 33 6.3 1,162 184 Greater China 22 340 36 15.6 1,638 105 New Zealand 12 125 19 10.7 1,595 149 France 15 161 20 11.0 1,376 125 Italy 12 84 15 7.0 1,236 178 Canada 8 39 9 4.7 1,044 220 Scandinavia 9 64 13 7.4 1,516 204 Switzerland 10 66 16 6.7 1,673 250 Netherlands 9 103 14 11.4 1,515 133 ALOS - Average length of stay
AGE GROUPS NT ALL-PURPOSE VISITORS This factsheet contains a summary of information relevant to the Northern Territory (NT) tourism industry including visitation results from Tourism Research Australia s (TRA) International Visitor Survey (IVS), overseas and arrivals information from the Department of Immigration and Border Protection and airport traffic data from the Bureau of Infrastructure, Transport and Regional Economics. Sample size International Visitor numbers CI Visitor nights Year ending September 2018 1,693 +/-6% +/-15% Year ending September 2017 1,760 +/-6% +/-15% Please note that the IVS results for the September quarter 2018 are preliminary and do not include any data relating to purpose of visit. This is because the quality of the main purpose of visit component of the passenger data supplied to TRA by the Department of Home Affairs has been identified as a concern. There are no issues with the survey collection. To produce a purpose of visit measure for the IVS, TRA uses data collected from the incoming passenger cards of international visitors to Australia. Work is currently in progress to resolve these issues and it is likely that a back cast of TRA data will be required. TRA will release revised estimates once a solution has been implemented. For more information on the International Visitor Survey methodology please visit TRA s website. Disclaimer: The Department of Tourism and Culture has taken due care and skill in preparing this information, however does not warrant that it is correct or suitable for the purpose for which it is intended to be used. The Department disclaims all liability associated with the use of this information. 15-29 years 30-39 years 40-49 years 50-64 years 65+ years
International Visitor Numbers and Spend by State MONTHLY MOVEMENT THROUGH THE DARWIN INTERNATIONAL AIRPORT Excerpt from TRA s International Visitor Survey Summary Source: Department of Immigration and Border Protection TRAFFIC ON BOARD INTERNATIONAL AIRLINES City of arrival for international all-purpose visitors to the Northern Territory 16% of all-purpose visitors to the Northern Territory entered Australia through the Darwin International Airport Source: Bureau of infrastructure, Transport and Regional Economics