Product Catalogue 2017/18

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Product Catalogue 2017/18 Kitchen tools perfected by outstanding chefs for everyone with a passion for cooking COPYRIGHT ALL RIGHTS RESERVED OPEXI AB

Kitchen tools designed by chefs All passionate home cooks from dream of the same thing: To be able to cook like the best chefs in the best restaurants. That is what Chef s Essential Kit from Professional Secrets is all about. Every kitchen tool in the kit has been chosen and perfected by outstanding chefs in close collaboration with top designers. Every product is made from select, sustainable materials and meets the high demands of a professional kitchen. Included with every product is also a helpful booklet with knowledge and tips straight from our network of outstanding chefs so that everyone can go pro in their own kitchen!

For the passionate home cook All kitchen tools in Chef s Essential Kit from Professional Secrets have been developed to meet the high demands that apply in a professional kitchen. Where needed, they have also been carefully modified to suit the home kitchen. In workshops in professional kitchens we bring together outstanding chefs and outstanding designers. The result is a unique set of professional quality kitchen tools for the passionate home cook. By extracting the very best tools and tips from the professional kitchen we inspire more home cooks to create great food made from scratch with fresh ingredients.

Feeding a hungry market: Professional Secrets is a registered brand in the whole world. And it comes with passion: Our products have evolved out of the professional kitchen and our brand managers work in some of the best kitchens in the world. On a competitive market, this gives us the advantage of having a true and vivid story to tell. With the help of our network of chefs we have created Europe s biggest cooking database. The knowledge and inspiration is available to everyone with a passion for cooking! Our marketing tools have proved successful on the competitive Swedish market. Our toolbox includes our food calendar with content ready-to-publish for every season of the year. Our display takes up little floor space, but communicates the passion we share with our target group: Cooking! Cervera is Sweden s largest kitchen equipment retail chain with more than 70 stores and with 1,2 million club members. We want to help our customers to increase their ambition in the kitchen, and Professional Secrets products and knowledge base is a valuable contribution on that journey. - Johan Junehed, CEO Cervera Electrolux is a world leading producer of kitchen appliances. When we launched our product line Electrolux Gourmet we wanted to provide food and cooking knowledge content for the users, to build interest and trust for the brand. - David Schill, Head of Marketing Paradiset s grocery stores offer Sweden s widest assortment of ecological and environmentally sustainable food. In order to get excellent results in the kitchen you need both excellent raw materials and kitchen tools, and also the right cooking knowledge. - Johannes Cullberg, founder and CEO Paradiset

Chef s Essential Kit Full product range:

Designed for the chef s grip SanEdgeTM Dimensions: A professional chef grips the knife far up on the handle so that the index finger and the thumb pinch the blade, with the index finger taking a lot of the weight. With the help of outstanding chefs and designers we were able to create a unique handle/blade that spares index fingers during long working hours. With these knives in your arsenal you can solve most cutting tasks in the kitchen.

Perfect for sizeable breads The bread knife, unlike the chef s knife, is not a personal tool in the professional kitchen. But it still has to be of high quality and to perform flawlessly in the hands of a chef. Generous dimensions, weightiness, and a long, saw-toothed blade makes work easier with, for example, a sizeable loaf of levain bread. A badly kept secret is that our bread knife also does a great job of cutting tomatoes No more flooding with enlarged basin The cutting board is a working surface and a close partner with the chef s knife. We have improved ours with an enlarged basin to once and for all put an end to irritating floods. Food-friendly beech is soft enough not to damage the blade, but hard enough to stop it from sinking in too deep. The dimensions of the board have been adapted to suit a home kitchen.

Optimal heating qualities A professional quality cooking pot is built to absorb and distribute heat evenly. Layers of heat-transmitting materials improve this ability. They also help maintain the pot s shape when subjected to heat. PS cooking pots have two outer layers of stainless steel and three inner layers of aluminium. The sides, too, have five layers all the way up. aluminium core Dimensions: One-handed grip, one-handed + opposing grip, and two opposing grips respectively. For frying hard and fast High heat is essential when sautéing. The PS sauteuse has two outer layers of stainless steel and 3 inner layers of aluminium for optimal stability, heat absorption and heat distribution. Optimal dimensions and angles facilitates making the food jump and simplifies work with ladles and spatulas. The lid, which is included, makes the sauteuse perfect for braising on the stove or in the oven. core

Simply the best frying pan Carbon steel frying pans are simple in construction and that is the whole point. They last for generations and only get better with use. What s more, the non-stick qualities only get better with time. This classical kitchen tool is a sustainable alternative to pans with modern non-stick materials. The prolonged and widened handle keeps the heat at bay, is easier on the cook s hand, and enables a more balanced one-hand grip. Get organized like a pro Before cooking, a professional chef always makes a mise en place, kitchen French for (roughly) everything in its place. Suitable for preparations as well as storage. The lids are made from high quality silicon optimized for handling food. The attractive, stackable containers are also perfect as lunch boxes. stainless steel high quality silicon

Get a better grip Kitchen tweezers extend the chef s hand when handling food being subjected to heat or other forms of cooking. Our quality tweezers can grip everything from a grain of rice to a steak. The increased width of the handle makes PS kitchen tweezers more stable. Thinner tweezers above all those made of plastic have a risky tendency to scissor when you grasp a weighty object. This will not happen with your tweezers from PS. Flip it like a pro Optimizing this tool also known as turner or flipper is a matter of material, design, function, and some sharp insights. Stainless steel is a prerequisite for the right properties. Professional Secrets spatula is a perfect combination of flexibility and strength and very attractive design. It was made to rest snuggly on the edge of a frying pan and is perfectly angled so that any dripping fat ends up in the pan, not outside.

The right bowls for the job steel. Silicon suitable for food handling. Robust mixing bowls are used for a multitude of tasks in the professional kitchen. Stainless steel provides the right balance between function, durability and weight. The generous silicon base provides better grip and reduces noise even when tilting the bowl. The rim is perfectly curved to facilitate pouring. The design is stylish enough for the dining table. Thick canvas for protection washing) An apron protects clothes from stains, but it also to protect the chef from heat, fluids and sharp objects. Our apron is made from 100% rugged canvas weave. Cotton is cool and supple and appropriate for the hot and humid atmosphere in a kitchen. A slits in the front makes the apron more flexible, allowing the chef to move comfortably. A brass ring makes it easy to carry and to reach for the side towel. The practical side pocket has been made invisible.

One of the chef s most useful tools In the hands of a professional chef a high quality kitchen towel becomes one of the most important and versatile tools in the kitchen, a side towel. A chef s side towel should be free from patterns, making it easy to see stains, objects, spices or anything else that might be lying on it. The weave needs to be grip-friendly and of high quality so that it does not develop bobbles or pilling after multiple washes. Perfect thermometer Ask any chef: The thermometer is one of the most important tools in a professional kitchen. It is essential for cooking meat and fish and when making sauces, desserts, pastries, bread, and more. That is why we in close collaboration with chefs and designers created the perfect kitchen thermometer for everyone with a passion for cooking.

We make tools and tips from the professional kitchen available to passionate home cooks. We believe his has positive effects outside the kitchen, too: better produce, increased awareness leading to less waste, better conditions for livestock, etc. With Professional Secrets we want to show the planet a little more respect with every home cooked meal. Go pro in your own kitchen! PROFESSIONAL SECRETS TELEFON: +46-(0)8 704 91 00 MAIL: INFO@PROFESSIONALSECRETS.COM WWW.PROFESSIONALSECRETS.COM