South East Asia Trade Mission 2013 PROSPECTUS Singapore & Malaysia Sunday 18 August Saturday 24 August 2013
Market Background/Overview Singapore Market Overview NSW received 108,000 overnight visitors in YE 2012, a 25% increase to YE2011. Holiday makers make up 41% of total overnight visitors and forms the largest purpose of travel (increase of 47%) Airline capacity to Sydney, NSW Singapore Airlines (28x weekly to Sydney), Qantas Airways (14x weekly to Sydney), British Airways (7x weekly to Sydney), Scoot (7x weekly to Sydney) Singapore market has one of the highest expenditure per night - A$176, a 42% increase over the past 5 years. A mature market, with 77% repeat visitors. There is an increase in first time travellers, attributed to low cost carriers and increased competition creating affordable airfares. Market is primarily FIT driven, with group travel confined to school holiday season, or special interest groups (e.g. food and wine, celebrity led ) Consumer travel fairs organised by the National Association of Travel Agents Singapore Travel Fair (NATAS) and other travel agencies are key windows of opportunities to drive customer acquisition. The next NATAS event will be held on 16-18 August 2013. Overview of NATAS Travel Fair: o A bi-annual event (1 st event in February, 2 nd event in August), organised by NATAS o It is Singapore s largest 3 day consumer travel fair, attracting more than 110,000 visitors per year. (Each event attracts approximately 60,000 to 65,000 visitors) o Total of 158 exhibitors under one roof, including airlines, travel agents, NTOs, car rental companies, credit card companies and travel-related services (e.g. insurance etc) o A platform where airlines and agents will present their best deals, and where consumer s propensity to book is the highest. Malaysia Market Overview NSW received 67,000 overnight visitors in 2012, a 40% increase over 2011. Holiday makers make up 43% of total overnight visitors. NSW received 1.5 mil visitor nights in YE2012, a 45.2% increase to YE2011. Airline capacity to Sydney, NSW Singapore Airlines (28x weekly to Sydney via Singapore), Malaysia Airlines (14 weekly to Sydney), AirAsia X (11x weekly to Sydney) A relatively mature market, with 67% repeat visitors. A multi-ethnic, multi-religious society comprising a majority of Muslim population. Bumi market (the Malay community) has seen an increase in the upcoming middle class Malays, who are now more willing to explore travel. Coach travel is the preferred mode of travel, although self drive holidays is gaining in popularity for the more experienced FIT travelers, especially the DINKS/ Singles segment. Group travel to Australia remains consistent, with high booking volumes during the festive holidays (Chinese New Year Jan/Feb, Hari Raya and Christmas), long weekends and school holidays. Consumer travel fairs organised by the Malaysian Association of Tour and Travel Agents (MATTA) are key windows of opportunities to drive customer acquisition. The next MATTA Travel Fair will be held on 6-8 September 2013. The Destination NSW South East Asia Trade Mission 2013 will cover Singapore and Malaysia. The event will allow NSW operators to meet and engage with product managers, frontline staff, as well as operation staff of key airlines and agents partners during the main acquisition window of NATAS Travel Fair (Singapore) and prior to MATTA Travel Fair (Malaysia). 2
Objectives The objectives of the Destination NSW South East Asia Trade Mission 2013 are: To increase awareness of New South Wales destinations and products To raise the profile of NSW tourism To grow business opportunities with key in market trade partners To strengthen and establish travel industry relationships with product and marketing managers To engage and train agents retail sales and reservation staff, who play a crucial role in securing bookings To create business opportunities for NSW suppliers We expect to meet around 200 to 250 people from the Singapore and Malaysia tourism industry; targeting travel agents, product managers and operation staff as well as airlines representatives. Eligibility to Participate Strict criteria are in place to ensure maximum exposure for participating products. Each product must demonstrate how they meet these criteria. With a minimum of 8 and maximum of 12 registrations available, preference will be given to product who most strongly demonstrate the eligibility criteria. To keep the event interesting and innovative, we will reserve 25% of total participation space for new products which are export ready. New products that are, those who are export ready and may not have necessarily been in market or attended a Mission before. In order to showcase the depth and diversity of tourism product, and to maintain and stimulate Interest in the destination, Destination NSW reserves the right to determine final product participation for the Destination NSW South East Asia Trade Mission 2013. The decision made by Destination NSW will be final and no correspondence entered into. Eligibility criteria: Suitability of product for the Singapore and Malaysia markets. Availability of product in the Singapore and Malaysia markets, appropriate booking facilities or inclusion in trade programmes. Product collateral relevant to the Singapore and Malaysia markets. (ie. brochure, factsheet, online collateral). Demonstrated marketing activities in the markets including advertising in trade/consumer promotions and/or participation in previous in market initiatives and support of DNSW trade famils. Long-term operational stability and commitment to selling to the Singapore and Malaysia markets. Total emphasis must be on NSW-based products. National operators or products representing destinations other than New South Wales will be requested not to promote or sell those products. Preference will be given to relevant product represented by a New South Wales-based delegate. Participants must have no outstanding debts with Destination NSW. Receipt of requested materials and payment by deadline dates. 3
Participation Package: (Based on 1 delegate) If successful, the following will be offered: 6 nights hotel accommodation including breakfast (single room occupancy) from 18 23 August. Check-out on 24 August Market orientation briefing by DNSW Welcome pack including market intelligence Meals as identified in the program Flight from Singapore to Malaysia on economy class Transfers as outlined below: Transfers to meetings as identified in the program Singapore Hotel - Singapore, Changi Airport Kuala Lumpur International Airport Kuala Lumpur Hotel All other transfers are at participant s own arrangements and own expense Travel industry training and networking events at respective venues: Lunch, and full day supply of coffee and tea during the training and workshops Beverages and snacks at hosted networking events All attending agents will receive a road show manual containing participants product information Delegation will be escorted by Destination NSW staff throughout the entire road show The participation package excludes the following: Incidental charges laundry, other meals, mini bar, and all other personal expenses and any expenses not outlined above Optional Extension: Singapore NATAS Travel Fair: (Based on 1 delegate) Participants who opt for the NATAS Travel Fair extension package will be offered: Opportunity to be at DNSW booth at Singapore NATAS Travel Fair from 16 18 August 2013. (expected turnout 60,000 people) Accommodation (15 17 August 2013) and meals at own expense. Delegate Application and Payment Destination NSW South East Asia Trade Mission (18-24 August 2013) Participation Fee: Primary Participant: AUD$2,950 (Exclusive of GST) Optional top up: Singapore NATAS Travel Fair (16 18 August) Participation Fee: Primary Participant: AUD$500 (Exclusive of GST) A participant registration form and indemnity form must be submitted by 08 July 2013 Destination NSW will not process any applications without completion of all required components. Payment: Payment must be received by 26 July 2013 If registering with DNSW: Jennifer Yuan Destination NSW Level 2, 55 Harrington St The Rocks NSW 2000 EMAIL: jennifer.yuan@dnsw.com.au TELEPHONE: 02 9931 1433 4
Please quote: Destination NSW South East Asia Trade Mission 2013 DNSW will send an invoice. Payment is to be made by direct debit by 26 July 2013 Destination NSW reserves the right to select final participants should the mission be oversubscribed. Failure to meet deadlines and payment will result in the cancellation of your application, as space is limited. This mission will consist of a minimum of 8 and maximum of 12 suitable products plus the team from Destination NSW. Should a minimum of 8 participants not be reached, Destination NSW South East Asia Trade Mission 2013 may not proceed and this decision will be made at the discretion of Destination NSW. Confirmation of your participation will be sent to you by email by 10 July 2013 Cancellation and Refund Policy For cancellations received before 15 July 2013 Refund of total fee AUD$2,950 (Destination NSW South East Asia Trade Mission 2013) Refund of total fee AUD$500 (top up for Singapore NATAS Travel Fair) For cancellations received after 15 July 2013 No refund will be provided. All cancellations must be confirmed in writing to: jennifer.yuan@dnsw.com.au Air Travel Domestic Flight: International flight transfer from Singapore to Malaysia, Kuala Lumpur will be arranged and is included in the participation fee. International Flights: International flights to/from Australia or any other destination to the event destination and from the end destination of the itinerary will be the responsibility of the participant. The participant must have a valid passport to enter Singapore and Malaysia. The participant should also be aware of customs formalities when entering Singapore and Malaysia. Accommodation Pre and post accommodation can be arranged at the same accommodation used in the itinerary. Additional nights outside the official itinerary will be at the arrangement and expense of the participant. Transfers Transfers as outlined below: Transfers to meetings as identified in the program Singapore Hotel - Singapore, Changi Airport Kuala Lumpur International Airport Kuala Lumpur Hotel. 5
Miscellaneous Shipment: There will be no distribution of collateral. The Destination NSW South East Asia market will instead create a dedicated Destination NSW South East Asia Trade Mission 2013 product manual containing collective participants product information. You will be contacted in July 2013 to confirm the information you submitted in your registration form. It is recommended that courier your brochure materials to Singapore and Malaysia. Exact postage and contact details will be provided with confirmation of your participation. It is recommended that you ONLY include printed material in your shipment as CDs & other promotional items are likely to get held up at Customs &/or incur large import taxes to clear these items from Customs. Destination NSW is unable to assist in processing goods held in Customs. Wherever possible, it is recommended you bring your CDs or thumb drives/usb sticks with you on the plane. Decoration and Giveaways The venues will be decorated with generic posters and displays. Appointments You are encouraged to decorate your appointment table. You are more than welcome to bring along small giveaways for the participating travel industry contacts to be given out during your meeting with them. Training: During the training session, you are welcome to provide small giveaways for travel agent operation staff. In addition, we will provide a Familiarisation Prize during each training session in both Singapore and Malaysia. The prize details are shown below, Two airline tickets will be given away at the end of the training sessions in Singapore and Malaysia. In two famils, each of 2 passengers will fly to New South Wales and learn about your products in person. Please let us know if you would like to host the famils and offer complimentary accommodation/admission for tours/attractions. Please provide us with a clear definition of what travel component you would like to donate in your registration form. Dinners: Lucky draw prizes will also be given to participating agents during the evening networking functions, please advise jennifer.yuan@dnsw.com.au if you are able to support with premium gifts. Travel Insurance All participants are responsible for personal travel, inoculations if required and health insurance including public & products liability, workers compensation and property insurance coverage for the duration of the mission. It is highly recommended that travel insurance be purchased prior to departure. Please note that should you miss any activities as a result of being bumped en route or if you wish to deviate from the itinerary at any time, it will be your responsibility to catch up with the remainder of the group. There is no reduction in costs for delegates who do not use accommodation, flights or transfers or attend functions as outlined in the itinerary. Please refer to the information outlined under Cancellation and Refund Policy for more details. Destination NSW does not accept responsibility or liability for any loss suffered by participants or visitors; does not provide or arrange any insurance for or on behalf of participants or visitors and does not provide any indemnity for loss or injury suffered by participants or visitors. 6
Draft Itinerary Singapore and Malaysia 2013 (18-24 August 2013) Day 1: Sunday 18 August 2013 Fly to Singapore (flight arrangements at your own expense ) Arrive Singapore, Changi Airport Transfer to hotel at your own arrangement PM Welcome Dinner Hosted by DNSW South East Asia office Transfer to hotel and dinner venue will be provided Day 2: Monday 19 August 2013 Singapore AM Market Updates and Meetings Market updates by DNSW South East Asia office PM Meetings with airline partners Venue: Tourism Australia Office, Conference Room Transfer from hotel to Tourism Australia office will be provided Working lunch provided Product Planners Update Session and Evening Networking Event Workshop style product planners update sessions for key agencies in Singapore Estimated total of 60 product planners Venue: TBC Networking event in the evening for Product Managers of key agencies and airline partners in Singapore Day 3: Tuesday 20 August 2013 Singapore AM Agents Training Workshop style training sessions for operation staff of key agencies in Singapore Estimated total of 80-100 agents 20-30 minutes per training session. Agents will be split into groups of 8-10 members to go around to different operators training sessions Coffee & tea, lunch are included Lucky draw to be conducted at the end of the training, with a pair of airline tickets to be given away. PM Dinner at own expense/leisure 7
Day 4: Wednesday 21 August 2013 Singapore/ Kuala Lumpur AM Transfer from hotel to Singapore Changi Airport will be provided Flight from Singapore Changi Airport to Kulala Lumpur International Airport (SQ106 SIN/KL 835/930). Arranged by DNSW and included in the participation fee PM Transfer from Kuala Lumpur International Airport to hotel will be provided Meetings Meetings and lunch with airline partner Meetings with partners Holiday Tours and Tourism Australia Malaysia Transfer from meetings will be provided Welcome Dinner Hosted by DNSW South East Asia office Transfer to hotel and dinner venue will be provided Day 5: Thursday 22 August 2013 Kuala Lumpur AM Agents Training Workshop style training sessions for operation staff of key agencies in Malaysia Estimated total of 80-100 agents 20-30 minutes per training session. Agents will be split into groups of 8-10 members to go around to different operators training sessions Coffee & tea, lunch are included Lucky draw to be conducted at the end of the training, with a pair of airline tickets to be given away. PM Dinner at own expense/leisure Day 6: Friday 23 August 2013 Kuala Lumpur AM Market Updates and Meetings Meetings with agents Malaysia Harmony, Golden Deluxe, Golden Tourworld, PYO Travel Transfer from hotel to agents meetings will be provided Group lunch provided PM Product Planners Update Session and Evening Networking Event Workshop style product planners update sessions for key agencies in Malaysia Estimated total of 60 product planners Venue: TBC Networking / farewell event in the evening for product managers of key agencies and airline partners in Malaysia Day 7: Saturday 24 August 2013 Kuala Lumpur Transfer from hotel to Kuala Lumpur International Airport at own expense 8
Optional Extension: Singapore NATAS Travel Fair (16-18 August 2013) NATAS Travel Fair 10am-9pm NATAS Travel Fair Opportunity to be at DNSW booth at Singapore NATAS Travel Fair from 16-18 August 2013. (expected turnout 60,000 people) Accommodation at operators own expense. Recommend arrival into Singapore on 15 August as NATAS commence on 16 August. Return transfers to / from fairground at own expense Meals at own expense/leisure 9
Destination NSW South East Asia Trade Mission 2013 Registration Form Please return your completed registration & indemnity forms (pages 10-12) to: DNSW Jennifer Yuan Jennifer.yuan@dnsw.com.au by 08 July 2013 Company Details Product/Company Name. Phone Fax Email.. Address Website Delegate Details First Name. Last Name... Title... Phone Fax.. Email.. Address Sales & Marketing Contact Details First Name. Last Name... Title... Phone Fax.. Email.. Address 10
Product Description (Please provide in English) up to 300 words New Development Changes in 2013/2014 (Please provide in English) Prize Donations for Famil Please send a JPEG logo and ONE image of your product (300 dpi) Payment Schedule Destination NSW South East Asia Trade Mission (18-24 August 2013) Participation Fee: Primary Participant: AUD$2,950 (Exclusive of GST) Optional top up: Singapore NATAS Travel Fair (16 18 August) Participation Fee: Primary Participant: AUD$500 (Exclusive of GST) (Based on a minimum of 8 participants maximum of 12 participants) Full payment is due on 26 July 2013 Not included: air travel to/from Australia or from any other destination to the start destination and from the end destination of the itinerary, accommodation other than specified in the itinerary, transfers other than specified in the itinerary, meals not detailed in the itinerary, personal expenses, travel insurance, public liability, local taxes, shipment and delivery of presentation materials. I have read and understood all information regarding Destination NSW South East Asia Trade Mission 2013 and accept the terms and conditions associated with my participation. Date Signed.. Name.. Company Name.. 11
Destination NSW South East Asia Trade Mission 2013 Indemnity Please return your completed registration & indemnity forms (pages 10-12) to: DNSW Jennifer Yuan Jennifer.yuan@dnsw.com.au by 08 July 2013 The Undersigned agrees and acknowledges as follows: 1. I am a member of a Trade Mission (i.e. Destination NSW South East Asia Trade Mission 2013) sponsored by Destination NSW, and am not an agent of, or employee of, Destination NSW. 2. Destination NSW is not responsible for my actions while on the Trade Mission, and bears no legal responsibility for me or for my acts. Destination NSW merely acts as a sponsor of the Trade Mission and secures accommodation, transportation and arranges meetings for members of the Trade Mission. 3. I, on behalf of myself, my personal representatives, assigns, heirs and next of kin, do hereby release, discharge and covenant not to sue Destination NSW and NSW Government or any parent, subsidiary or successor, as well as its officers, employees or agents (collectively referred to as "releasees") for and from any liability to me for any and all loss or damage and any and all claims or demands on account of property damage, personal injury or death of the undersigned, whether caused by the negligence or other wrongful conduct of releaseesor otherwise while the undersigned is a member of the Trade Mission sponsored by the releasees and outside the territorial boundaries of Australia. 4. I have read and voluntarily signed this release, waiver of all liability and terms and conditions. Date Signed.. Name.. Company Name.. 12