NINE IN 2017 ONLY NETWORK TO GROW SHARE ACROSS ALL DEMOS & TOTAL PEOPLE The Nine Network is the No. 1 television network for 2017 across the five mainland capitals with all key demographics. With the official 40-week ratings period concluding overnight, the Nine Network wraps the year with the greatest share of prime time viewers (6.00pm midnight) for People 25-54, 18-49, 16-39, and Grocery Buyers with Children. FREE-TO-AIR NETWORK SHARES 2017 RATINGS SURVEY PERIOD Network Network Network Network Network Ppl 25-54 30.3% 28.9% 22.5% 11.8% 6.4% Ppl 18-49 30.7% 28.8% 23.3% 11.3% 6.0% Ppl 16-39 30.3% 29.1% 24.0% 10.9% 5.8% GB + Child 31.9% 28.3% 21.8% 12.5% 5.5% Total Ind. 28.0% 29.5% 18.0% 17.2% 7.3% Source: Oz Tam, Consolidated 28 Data, Network FTA Share excluding spill, SYTD 2017 Weeks 7-48 excluding Easter Weeks 15+16 WC 9/4/2017 & WC16/4/2017, 6pmmidnight. 5 City Metro On primary channel shares, Nine is also No. 1 for 2017 with all key demographics. With Total People, just one-tenth of a share point (0.1) separated Nine from Seven the closest margin between the two leading free-to-air networks in more than a decade.
FREE-TO-AIR PRIMARY CHANNEL SHARES 2017 RATINGS SURVEY PERIOD Primary CH. Primary CH. Primary CH. Primary CH. Primary CH. Ppl 25-54 21.5% 19.6% 16.0% 7.1% 3.7% Ppl 18-49 21.5% 19.5% 16.6% 6.4% 3.3% Ppl 16-39 21.0% 19.7% 17.1% 5.7% 3.0% GB + Child 22.8% 20.0% 16.6% 6.6% 3.2% Total Ind. 19.9% 20.0% 12.6% 12.3% 5.3% Source: Oz Tam, Consolidated 28 Data, Primary Channel FTA Share excluding spill, SYTD 2017 Weeks 7-48 excluding Easter Weeks 15+16 WC 9/4/2017 & WC16/4/2017 Nine is also the only free-to-air network to increase its share in 2017 across all key demographics and Total People compared to 2016: People 25-54: Up by 1.4 share points People 18-49: Up by 1.7 share points People 16-39: Up by 1.5 share points GB + Child: Up by 1.9 share points Total People: Up by 1.2 share points FREE-TO-AIR NETWORK SHARES 2017 v 2016 RATINGS SURVEY PERIOD Ppl 25-54 Ppl 18-49 Ppl 16-39 GB + Child Total Ind. Network Network Network Network Network 2016 29.0% 29.1% 23.2% 12.0% 6.7% 2017 30.4% 28.9% 22.5% 11.8% 6.4% 2017-2016 1.4-0.2-0.7-0.2-0.3 2016 29.0% 29.1% 24.1% 11.4% 6.4% 2017 30.7% 28.8% 23.2% 11.3% 6.0% 2017-2016 1.7-0.3-0.9-0.1-0.4 2016 28.8% 29.6% 24.9% 10.7% 6.1% 2017 30.3% 29.1% 24.0% 10.9% 5.8% 2017-2016 1.5-0.5-0.9 0.2-0.3 2016 30.0% 29.5% 23.6% 11.8% 5.2% 2017 31.9% 28.3% 21.7% 12.5% 5.5% 2017-2016 1.9-1.2-1.9 0.7 0.4 2016 26.8% 29.7% 18.9% 17.7% 6.9% 2017 28.0% 29.5% 18.0% 17.2% 7.3% 2017-2016 1.2-0.2-0.9-0.4 0.4 Source: Oz Tam, Consolidated 28 Data, Network FTA Share excluding spill, SYTD 2017 Weeks 7-48 excluding Easter Weeks 15+16 WC 9/4/2017 & WC16/4/2017 v SYTD 2016 Weeks 7-48, excluding Easter WC20/3/2016 & WC27/3/2017 & Olympic Weeks 33+34 WC 7/8/2016 & WC14/8/2016, 6pm midnight, 5 City Metro.
Nine s primary channel is also the only one to boost its free-to-air share in 2017 compared to 2016 across all key demographics and Total People: People 25-54: Up by 2.1 share points People 18-49: Up by 2.4 share points People 16-39: Up by 2.6 share points GB + Child: Up by 2.7 share points Total People: Up by 1.5 share points FREE-TO-AIR PRIMARY CHANNEL SHARES 2017 v 2016 RATINGS SURVEY PERIOD Primary CH. Primary CH. Primary CH. Primary CH. Primary CH. 2016 19.3% 20.2% 16.8% 7.1% 3.8% Ppl 25-54 2017 21.5% 19.6% 16.0% 7.1% 3.7% 2017-2016 2.1-0.6-0.8 0.0-0.2 2016 19.2% 20.0% 17.5% 6.3% 3.5% Ppl 18-49 2017 21.6% 19.5% 16.6% 6.4% 3.3% 2017-2016 2.4-0.5-0.9 0.1-0.2 2016 18.4% 20.4% 17.9% 5.5% 3.0% Ppl 16-39 2017 21.0% 19.7% 17.1% 5.7% 3.0% 2017-2016 2.6-0.7-0.8 0.2 0.0 2016 20.1% 21.6% 18.3% 6.2% 3.1% GB + Child 2017 22.8% 20.0% 16.6% 6.6% 3.2% 2017-2016 2.7-1.7-1.7 0.4 0.2 2016 18.4% 20.4% 13.8% 12.6% 4.9% Total Ind. 2017 19.9% 20.0% 12.6% 12.3% 5.3% 2017-2016 1.5-0.3-1.1-0.3 0.4 Source: Oz Tam, Consolidated 28 Data, Primary Channel FTA Share excluding spill, SYTD 2017 Weeks 7-48 excluding Easter Weeks 15+16 WC 9/4/2017 & WC16/4/2017 v SYTD 2016 Weeks 7-48, excluding Easter WC20/3/2016 & WC27/3/2017 & Olympic Weeks 33+34 WC 7/8/2016 & WC14/8/2016, 6pm midnight, 5 City Metro. Hugh Marks, Chief Executive Officer of Nine Entertainment Co., said: Our results this year speak for themselves. To be the number one network with all key demographics is the outcome of a lot of hard work by a team that I believe to be the best in television. These are not results we take for granted. If anything, they spur us on to continue to create even better content that will resonate with Australian audiences. We thank our viewers for watching and do not take their support lightly. The key to Nine s success in 2017 was a raft of programs which delivered consistent audiences throughout the week and across the year.
The breakout smash hit of the year was Australian Ninja Warrior, which captivated audiences of all ages across Australia. With a national series average audience of 2.505 million (5 City: 1.767 million/regional: 738,000), Ninja has cemented itself as a ratings phenomenon and the best performing new series since The Voice in 2012. The Block, in its 13 th series, dominated ratings in the back half of the year. The longrunning renovation-reality format is showing no signs of slowing down, with this year s series up in audience by more than 25 per cent on 2016. The Winner Announced moment of this year s series holds the title of the No. 1 entertainment program of 2017 with a national average audience of 3.564 million (5 City: 2.533 million/regional: 1.031 million). Kick-starting Nine s bumper year was a stripped series of Married at First Sight, which delivered an average national audience of 1.681 million viewers per episode (5 City: 1.193 million/regional: 488,000), culminating in 2.151 million viewers for its finale (5 City: 1.515 million/regional: 636,000). The Voice dominated Nine s schedule in the second quarter of 2017 and completed its fifth series with a national average audience of 1.574 million (5 City: 1.113 million /Regional: 460,000). Nine introduced a range of new formats in 2017, including the smash-hit comedy True Story with Hamish & Andy, in which everyday Aussies recount hilarious tales that are then recreated by a cast of Australia s most renowned performers. The inaugural series wrapped its ten episodes with a national average audience of 1.460 million (5 City: 1.027 million/regional: 432,000). This Time Next Year, Nine s feel good program about everyday people s life transformations, hosted by Karl Stefanovic, debuted in 2017 with a national series average audience of 1.398 million (5 City: 971,000/Regional: 428,000). Also new in 2017 was the hugely popular Travel Guides, which returns for a second series early in the New Year. The fly-on-the wall observational show in which diverse groups of people impart their opinions on their shared holiday experiences achieved a national series average audience of 986,000 (5 City: 703,000/Regional: 283,000). Nine s drama slate was spearheaded by the top-rating Doctor Doctor, which concluded its second series with a national average audience of 1.306 million viewers per episode (5 City: 855,000/Regional: 451,000). Nine is the home of the big special events, with the TV Week Logie Awards securing a national average audience of 1.270 million (5 City: 950,000/Regional: 320,000). Still to come is the 80 th annual Carols by Candlelight on Christmas Eve. Nine s sports slate in 2017 provided a year-long calendar of nail biting spectacles, including Nine s Summer of Cricket and world-class NRL coverage, culminating in the recent triumph of the Socceroos World Cup qualifying campaign.
The third State of Origin Rugby League match takes out the title of the No. 1 sports program of 2017 with a national average audience of 3.709 million (5 City: 2.523 million/regional: 1.185 million). The second Socceroos World Cup Qualifier against Syria is the No. 1 multichannel program of 2017, with a national average audience of 742,000 (5 City: 530,000/Regional: 212,000) on 9GO! The final match against Honduras delivered a bumper national average audience of 1.575 million (5 City: 1.203 million / Regional: 371,000). And Nine s Summer of Cricket has just begun the First Ashes Test between Australia and England was a ratings hit, with more than one in three Australians tuning in across the five days of play. Nine s news and current affairs line-up is the nation s most trusted. Nine News has once again taken out the title of the most watched news bulletin in Australia s three largest cities: Sydney, Melbourne and Brisbane. A Current Affair consistently dominates the 7.00pm timeslot night after night and wraps up the 2017 ratings survey period with a national average audience of 1.137 million (5 City: 802,000/ Regional: 335,000). 60 Minutes, which next year celebrates an historic 40 th series, increased its audience in 2017 with Total People and all demos, and delivered an average national audience of 1.237 million viewers per episode (5 City: 859,000/Regional: 378,000; excluding Late episodes). 2017 S TOP 20 ENTERTAINMENT PROGRAMS RANK PROGRAM CHANNEL METRO REGIONAL COMBINED 1 THE BLOCK -WINNER ANNOUNCED 2,533,000 1,031,000 3,564,000 2 NINJA WARRIOR - FINAL STAGE 2,248,000 978,000 3,226,000 3 NINJA WARRIOR - GRAND FINAL 2,185,000 923,000 3,109,000 4 THE BLOCK - GRAND FINAL 2,049,000 844,000 2,893,000 5 NINJA WARRIOR SUN 1,813,000 769,000 2,582,000 6 NINJA WARRIOR LAUNCH 1,793,000 675,000 2,468,000 7 NINJA WARRIOR TUE 1,644,000 702,000 2,346,000 8 NINJA WARRIOR MON 1,651,000 690,000 2,340,000 9 MY KITCHEN RULES - WINNER ANNOUNCED 1,606,000 714,000 2,320,000 10 THE BACHELORETTE - THE FINAL DECISION 1,701,000 573,000 2,274,000 11 MY KITCHEN RULES -GRAND FINAL 1,506,000 669,000 2,175,000 12 MARRIED AT FIRST SIGHT - FINALE 1,515,000 636,000 2,151,000 13 THE BLOCK SUN 1,483,000 640,000 2,123,000 14 MY KITCHEN RULES THU 1,365,000 654,000 2,019,000 15 HOUSE RULES-WINNER ANNOUNCED 1,234,000 746,000 1,979,000 16 THE GOOD DOCTOR THU 1,307,000 662,000 1,969,000 17 THE GOOD DOCTOR TUE 1,350,000 616,000 1,966,000 18 THE VOICE GRAND FINAL - WINNER ANNOUNCED 1,360,000 605,000 1,965,000 19 THE VOICE GRAND FINAL - FINAL TWO 1,350,000 587,000 1,937,000 20 MASTERCHEF AUSTRALIA - THE WINNER ANNOUNCED 1,394,000 541,000 1,935,000
Source: 5 City Metro + Regional, Primary Channel, CYTD, 28 consolidated, incl Easter, total people, excl: pre, post, presentations, podiums, mounting yards, encores and repeats 2017 S TOP 20 SPORTS PROGRAMS RANK PROGRAM CHANNEL METRO REGIONAL COMBINED 1 STATE OF ORIGIN MATCH 3 2,523,000 1,185,000 3,709,000 2 2017 AUSTRALIAN OPEN - MEN'S FINAL 2,689,000 950,000 3,640,000 3 AFL: GRAND FINAL 2,723,000 848,000 3,571,000 4 STATE OF ORIGIN MATCH 1 2,374,000 1,191,000 3,565,000 5 STATE OF ORIGIN MATCH 2 2,404,000 1,112,000 3,516,000 6 RUGBY LEAGUE GRAND FINAL 2,310,000 1,070,000 3,379,000 7 MELBOURNE CUP-THE RACE 1,821,000 708,000 2,529,000 8 2017 AUSTRALIAN OPEN - WOMEN'S FINAL 1,307,000 471,000 1,779,000 9 ONE DAY CRICKET - AUS V PAK G2 S2 1,152,000 486,000 1,638,000 10 2017 AUSTRALIAN OPEN - NIGHT 12 1,188,000 419,000 1,607,000 11 2017 AUSTRALIAN OPEN - NIGHT 11 1,147,000 414,000 1,560,000 12 SUPERCARS CHAMPIONSHIP: BATHURST D3 RACE 916,000 608,000 1,524,000 13 ONE DAY CRICKET - AUS V PAK G1 S2 1,062,000 440,000 1,502,000 14 CRICKET: BIG BASH LEAGUE BIG FINAL - S2 1,042,000 449,000 1,491,000 15 CRICKET: BIG BASH LEAGUE SEMI-FINAL 2 - SUPER OVER 1,056,000 426,000 1,481,000 16 ONE DAY CRICKET AUS V PAK G4 S2 1,000,000 476,000 1,475,000 17 ONE DAY CRICKET - AUS V PAK G3 S2 956,000 456,000 1,411,000 18 THE ASHES: FIRST TEST - AUS V ENG S3 976,000 384,000 1,361,000 19 ONE DAY CRICKET - AUSTRALIA V PAKISTAN G2 S1 937,000 407,000 1,344,000 20 2017 AUSTRALIAN OPEN - NIGHT 8 961,000 371,000 1,332,000 Source: Top Sport Programs, 5 City Metro + Regional, primary channel, CYTD, 28 consolidated, incl Easter, total people, excl: pre, post, presentations, podiums, mounting yards, encores and repeats Michael Healy, Nine Network Director of Television, said: Making engaging content that entertains, informs and stimulates is at the heart of what we do. We are enormously proud of the slate we put to air in 2017. We will continue to push ourselves even harder to produce innovative television that can be enjoyed by viewers on a device and at a time of their choosing. Michael Stephenson, Chief Sales Officer, said: Before the start of 2017, we made a promise to the market that we would grow our audience in thousands and share, and ensure the consistency of our schedule throughout the year. I m pleased to say we have achieved this across the board this year, winning all the key demographics on the back of strong franchises like Married at First Sight, The Voice, Australian Ninja Warrior and The Block. These shows are all proven
performers that will again deliver strong audiences across the key demographics throughout the year in 2018. Marketers want partners they can trust to deliver results and at Nine are confident that we will have another strong year in 2018 with growth in the demographics that matter and continued consistency of schedule. In the broadcast video on demand (BVOD) space, 9Now had an average monthly audience across 2017 of just under two million (1.996m CYTD), and in October had the largest digital audience of any commercial TV player, with a total unique audience of 2.530 million. Much of that growth was driven in the BVOD app space where 9Now posted the highest increase of any Australian TV app, with its audience up 100.2 per cent year-on-year (Jan-Oct) and the 9Now app audience totalling 1.325m in October. Meanwhile in programming, this shift to on-demand viewing was clear with both Married at First Sight and Love Child among the handful of TV programs to pass the 100,000 viewer threshold in the OzTAM VPM ratings. PROGRAM AGNOSTIC RATINGS FOR CONTENT (PARC) REPORT 2017 PROGRAM OVERNIGHT TIME SHIFT TO 7 ENCORE VPM TOTAL EXPOSURE Australian Ninja Warrior 2,410,466 105,805 230,209 36,089 2,782,569 Married at First Sight 1,528,959 128,030 421,357 138,282 2,211,849 The Block 1,816,330 92,976 230,117 60,837 2,200,259 True Story with H&A 1,353,372 130,436 477,809 70,231 2,031,848 The Voice 1,521,542 70,465 318,717 38,317 1,949,040 This Time Next Year 1,261,093 97,244 254,932 26,877 1,640,146 Doctor Doctor 1,083,670 166,890 187,617 76,769 1,514,946 Source: Nielsen Digital Ratings Monthly. CYTD (Jan-Oct 2016 vs. Jan-Oct 2017) and October 2017; Devices: Total; Metric: Unique Audience (UA); Base: Total People 2+. OzTAM VPM Data. Based on all-time capturing window 2017.VOD and Live VPM. Oz TAM Overnight Data. The Block, July 30th 2017 - October 30, 2017, Total People. 5 City Metro & Combined Agg Markets. OzTAM Overnight Data. Australian Ninja Warrior, July 9-26, 2017, Total People. 5 City Metro & Combined Agg Markets. OzTAM Overnight Data. Married at First Sight. January 30, 2017-8th April 2017. Total People. 5 City Metro & Combined Agg Markets. OzTAM Overnight Data. The Voice, 24th April 2017-8th July 2017, Total People. 5 City Metro & Combined Agg Markets. OzTAM Overnight Data. Hamish & Andy, 5th June 2017-4th September 2017, Total People. 5 City Metro & Combined Agg Markets. Oz TAM Overnight Data. This Time Next Year 31st July - 18th September 2017, Total People. 5 City Metro & Combined Agg Markets, includes encore that aired on GEM & Nine on 5th August 2017. OzTAM Overnight Data. Doctor Doctor 16th August 2017-19th October 2017, Total People. 5 City Metro & Combined Agg Markets. Digital Source: Oz TAM VPM Data. All shows run by all-time capturing window 2017.VOD and Live VPM. For further information: Nine Publicity 02 9965 2727 Sunday, 3 December, 2017 ENDS About Nine Nine s strategy is to create great content, distribute it broadly and engage audiences and advertisers. As the home of Australia s most trusted and loved brands spanning News, Lifestyle, Entertainment, and Sport, we pride ourselves on creating the best content, accessed by consumers when and how they want, while celebrating our ability to give the shared experiences to audiences, the ones which connect us together. Living at the intersection of Australia s best content, conversation and culture, Nine is Where Australia connects. Nine s assets include the Nine Network, Nine Digital, a 50% stake in subscription video-on-demand provider Stan, Yellow Brick Road, CarAdvice,PedestrianTV and Rate City, along with strategic partnerships with data providers including the likes of Microsoft, Data Republic, and Red Planet.