ABOUT THE EXHIBITION ExpoGeorgia is the only exhibition center in Georgia and one of the leading centers in the Caucasus region. The company organizes exhibitions, various conferences, conventions and events. The history of the exhibition center begins in 1958 and is still actively functioning. Exhibition Center ExpoGeorgia organized the 20th International Tourism Exhibition and the 2nd HORECA (Hotel, Restaurant and Catering) Expo on 12-14 April 2018. The exhibition hosted 92 companies from 8 countries. The guests were able to get acquainted with various tourist agencies, hotels, recreation and leisure centers and their services. Presentations and visual displays were held in parallel with the exhibition. The joint photo exhibition of National Geographic Georgia and ExpoGeorgia was held within the framework of the event. The event was attended by 3979 viewers, including 66% of industry professions. CTF 2018 EXHIBITION PROFILE Launch Year: 1998 Organizer: ExpoGeorgia Venue: ExpoGeorgia Exhibition Center, Tbilisi Dates: 12-14 April 2018 Working Hours: 11:00-19:00 Frequency: Duration: Annual 3 days KEY EXHIBITION DATA TOTAL EXHIBITION SPACE - 731 sqm NUMBER OF EXHIBITORS - 92 FOREIGN PARTICIPANTS - 11 LOCAL PARTICIPANTS - 81 COUNTRIES REPRESENTED - 7 NUMBER OF VISITORS: - 3979
OPENING CEREMONY The official opening ceremony of the 20th International Tourist Exhibition was held on 12 April. The opening was attended by government representatives, supporters of the event, embassy representatives and the media. SPEAKERS Head of Georgian National Tourism Administration MR. GEORGE CHOGOVADZE Deputy Director of the Art Department of the Ministry of Culture and Sport of Georgia MS. IRINA SAGANELIDZE Chairman of the Agency of Protected Areas of Georgia MR. DAVID MARKOZASHVILI Executive Director of Exhibition Center ExpoGeorgia MR. RESAN KIKAVA
PARTICIPATING COMPANIES AND ORGANIZATIONS Georgia Hotels & Preference Hualing Tbilisi Travel Desk Education on Tourism Twins Wine House in Napareuli Ltd Ministry of Culture and Sport of Georgia Yellow Pages Tbilisi Mirage - Leisure Complex in Shekvetili Schuchmann Wine Bene Exclusive Ltd National Botanical Garden of Georgia Metaltecnica Ltd Neotrade Ltd Mien Ltd Sisauri Grinders Ltd. TENO LTD Geomac Classica LLC Georgian Association of Guides Georgian National Tourism Administration LEPL Restaurateur New Light Zigie LLC Baker Tabla Nova Coffee House LLC Setapi Ltd CaspiGeo LLC Hugging Travel Dreamland Oasis Hotel BTL Georgia Mtatsminda Park Georgian Tourism Association TbiliTour LTD Argo Voyage Georgia Ltd Discover Georgia Ltd Mtskheta Cruise Citadines City Centre Tbilisi Best Western Kutaisi Schuchmann Travel Goodaura Nunisi LLC You Can Travel Mtskheta Municipality Tianeti Municipality City Hall of Dusheti Municipality Kazbegi Municipality Ozurgeti Municipality Martvili Municipality Department of Tourism and Resorts of Adjara A.R Zugdidi Municipality City Hall Akhaltsikhe Municipality National Parks of Georgia Horeca Georgia Laundry Tech Ltd Kaicos Logistics Georgia / Germany GIZ Georgia / Poland Lot Polish Airlines Georgia / Russia Aeroflot Russian Airlines PJSC China China National Tourist Office Russia Check-in Capsule Hostel Thailand Tourism Authority of Thailand Sayama Travel Group Co. Ltd Traveler Centre Asia Sukosol Hotels Exotic Voyage Co. Ltd Turkey Turkish Republic Cultur and Information Representative in Baku PRODUCT LIST International And Local Tourism Organizations Travel Agencies / Tour Operators Hotels, Hotel / Summer Houses Mountain and Sea Resorts Therapeutic and Recreational Resorts Youth Camps Tourism Equipment Leisure Parks Music Festivals, Restaurants Air / Aviation Companies, Airports, Shipping / Lorry Transportation Rail Companies, Car Rentals Bus companies
PARTICIPANTS SURVEY THE PURPOSE OF PARTICIPATION WILL YOU PARTICIPATE IN THE EXHIBITION NEXT YEAR? Finding new business contacts - 49% Introducing the product / service to the public, PR / Promotion - 26% 89% Introduction to competitors and observing them - 0% Finding new customers and clients - 22% 11% 0% Other - 3% Yes Maybe No GENERAL LEVEL OF SATISFACTION 14% 23% 8% 35% 11% 10 9 8 7 6 Evaluated from 1 to 10 points DID YOU ACHIEVE YOUR GOAL? Participants of the exhibition who have achieved their goals for participation - 84% Participants of the exhibition who were satisfied with the number of visitors - 77% Participants of the exhibition who were satisfied with the quality of visitors - 81%
VISITOR SURVEY Visitors who found what they were looking for - 85% 3979 NUMBER OF VISITORS Expectations of visitors fully justified - 91% Visitors who were satisfied with the 2018 event - 96% 66% PROFESSIONALS OF THE INDUSTRY VISITING DISTRIBUTION OF VISITORS ACCORDING TO THEIR PROFESSIONAL SECTOR THE PURPOSE OF ATTENDING THE EXHIBITION TRAVEL AGENCIES / TOUR OPERATORS - 66% HOTELS AND RESTAURANTS - 13% BUSINESS TOURISM - 8% OTHER - 13% Fun / Recreation - 47% Attending Additional Activities / Seminars - 4% Purchase of Specific Products / Services - 7% Finding Foreign Partners - 7% Finding Local Partners - 10% Introduction to the Market - 23% Monitoring Of Competitors - 2% VISITORS REPRESENTED THE FOLLOWING COUNTRIES ARMENIA AZERBAIJAN BELARUS CANADA FINLAND GEORGIA GERMANY GREECE INDIA IRAN POLAND PORTUGAL QATAR RUSSIA UKRAINE UNITED KINGDOM UNITED ARAB EMIRATES CZECH REPUBLIC
ADDITIONAL EVENTS Special business arrangements and seminars were conducted on special stages and participant stands over a three-day period. Visitors had the opportunity to obtain full information about the 12 APRIL - FOR HOTELS Products in Georgia Speaker - Teona Babunashvili Topic - Support of Georgia in the Development of the Hotel Industry (Obtaining Financing, Collateral Loans) Booking.com Speaker - Nino Kvashilava Topic - Booking.com as the Most Important Source of Hotel Sales (The Less Popular Means of Online Mobile Marketing for Stimulating Sales) topics they were interested in. It was especially informative for newly emerging businessmen and small entrepreneurs. 13 APRIL - FOR RESTAURANTS AND HOTELS ExpoGeorgia, Restaurant Terrace Speaker - Ilia Birtvelishvili Topic - How to Arrange a Kitchen HoReCa Management Group Speaker - Irakli Gachechiladze Subject - Power Supply System (Power Supply Expenditure Control, Menu Development, Swedish Table, Product Turnover) T3 Hospitality Management Speaker - Keti Miqashavidze Topic - Safety Norms in the Hotel Industry Within the event, guests of the Festival of Discounts had many special offers, travel packages with exclusive prices, competitions, lucky draws and various entertainment events or surprises. DINNER GALA On 13 April ExpoGeorgia held a formal reception dinner for participants where the guests enjoyed a fantastic evening. During the event winning companies for special nominations were announced and various prizes awarded. MARKETING EVENTS 15 000 400 000 12 000 5 000 8 000 Electronic invitations to different interested individuals SMS Fliers were distributed phone calls made E-mails sent TV engagement on ratings on TV channels (TV 1). During the course of the exhibition, live receptions were broadcasted on several channels, including TV1, Rustavi2 and Imedi TV. Involvement in radio programs: Fortuna +, AutoRadio, Ar daidardo, Fortuna. Target campaigns on social networking: Exhibition and ExpoGeorgia Facebook pages. Distribution of promotional information through various news agencies: yell.ge; Travelingeorgia. ge; Fortuna +.ge. Delivered newsletters to customers, potential customers and other targeted audiences in the company database. TV advertisements: GDS TV, Maestro, Imedi TV.
HOPE TO SEE YOU NEXT YEAR CAUCASUS TOURISM FAIR 2019 DON T MISS OUT CHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR www.youtube.com/user/expogeorgia www.tourismexpo.ge FOR ADDITIONAL INQUIRY PLEASE CONTACT US: Exhibition Center ExpoGeorgia Address: 118 A. Tsereteli Ave., 0119 Tbilisi, Georgia Tel: +995 3 2 234 11 00 E-mail: expo@expogeorgia.ge Website: www.expogeorgia.ge Sales Department: E-mail: sales@expogeorgia.ge Marketing Department: E-mail: marketing@expogeorgia.ge