2019 ADVERTISING & SPONSORSHIP GUIDE We re talking to tour operators. And tour operators are talking to us.
TOGETHER. WE GO FURTHER. It s more than a slogan. NTA members work together to create more business for each other and more memorable experiences for travelers. I hope you ll think of the NTA Services team as part of that together, too. With the ideas and avenues on the pages that follow, my team and I can connect you with tour operators and the clients they serve. Your account executive s info is on the back of this booklet, and mine is below. Let s go further together! Kami Risk NTA Services, President +1.859.264.6549 kami.risk@ntaservicesinc.com 2
Founded in 1951, the National Tour Association is the premier organization for packaged travel professionals who serve customers traveling to, from and within North America. Our 1,500 buyers package travel domestically and around the world. Our seller members destinations and tour suppliers represent product in every U.S. state, Canadian province and more than 45 countries. For more information on NTA, visit NTAonline.com and @NTAnews. 6% International 25% 9% 7% 15% 16% 22% TOGETHER. WE GO FURTHER. NTA Members by location 3
NTA BUYERS AT A GLANCE 15 million travelers a year choose NTA tour operators and travel agents. As the leading global association for packaged travel, NTA connects tourism professionals working the North American market inbound, outbound and within the continent. That s your market, right? We can get you connected to NTA s tour operators who package a variety of product to serve the diverse needs of their customers. 35% Into North America 72% Within North America 44% Outbound from North America NTA tour operators Package travel to, from and within North America. Tour operator Business by product type Receptive Scheduled Customized Independent Traveler Multi-day Single-day 4
92% Markets 58% 18 and younger of NTA contacts are the decisionmakers for their companies. 23 is the average number of years of experience NTA operators have in the industry. 10.5 $ billion Adventure Ecotours Gaming Incentive Agritourism Events LGBTQ Luxury Cruises Faith-based Hispanic National Parks Culinary Family History Performance Percent of tour operators packaging by age group 48% 19-24 55% 25-35 70% 36-50 80% 51-64 NTA BUYERS AT A GLANCE is the amount of annual sales NTA buyers reported collectively. Sports Student Voluntourism 76% 65+ 5
NTA s magazine features travel product from tour operator, supplier and destination members in original articles researched and written specifically for industry professionals. It also covers association updates, tourism trends and best practices. Being a member of NTA is the Good Housekeeping Seal of Approval for the 94% 3 82% industry. Jay Smith Sports Travel and Tours of members have taken action in response to information they found in Courier. is the average pass-along rate, making tour operator readership nearly 4,500. report that Courier enhances their NTA membership experience. PRINT Covers $4,600 Full page $4,100 2/3 vertical $3,400 1/2 vertical $3,000 1/2 horizontal $2,800 1/3 vertical or horizontal $2,300 1/6 vertical or horizontal $1,775 Enhanced listing (logo + 75 words) $525 City spotlight Sponsored content Insert NTACOURIER.COM Banner ads see page 11 Social media posts Sponsored content Video posts Our new website contains original, shareable content about destinations, attractions and experiences plus first-person coverage of tours, along with articles and essays from industry experts and association members. Readers can search NTAcourier.com by destination, experience or issue. 6
2019 EDITORIAL CALENDAR JANUARY FEBRUARY MARCH APRIL/MAY JUNE/JULY Casinos & Gaming Preview to Contact Tucson Travel Exchange Recap Milwaukee WEST U.S. (Alaska, California, Nevada, Oregon, Washington) BELGIUM, FRANCE & NETHERLANDS IRELAND & UNITED KINGDOM CASINOS & GAMING Space Nov. 2 Material Nov. 12 AUG./SEPT. Sightseeing, River & Big Ship Cruises ATLANTIC COAST (Florida, Georgia, North Carolina, South Carolina, Virginia) GREAT FRONTIER U.S. (Idaho, Montana, North Dakota, South Dakota, Wyoming) WESTERN CANADA (Alberta, British Columbia, Manitoba, Saskatchewan, Yukon) SIGHTSEEING, RIVER & BIG SHIP CRUISES Space Nov. 30 Material Dec. 10 OCTOBER Historical Homes & Gardens FOUR CORNERS U.S. (Arizona, Colorado, New Mexico, Utah) ONTARIO, QUÉBEC & NIAGARA FALLS (Canada & U.S.) AFRICA GREECE, ITALY & TURKEY SIGHTSEEING RAIL Space Jan. 4 Material Jan. 14 NOVEMBER Faith-based Travel Food & Drink MIDWEST U.S. (Iowa, Kansas, Missouri, Nebraska) WEST SOUTH CENTRAL U.S. (Arkansas, Oklahoma, Texas) LATIN AMERICA SOUTH PACIFIC (Australia, Guam, Hawaii) Space Feb. 1 Material Feb. 11 DECEMBER North American National Parks Preview to Travel Exchange Fort Worth DEEP SOUTH (Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, Texas) MID-ATLANTIC U.S. (Delaware, Maryland, New Jersey, New York, Pennsylvania) PACIFIC NORTHWEST (British Columbia, Oregon, Washington) GERMANY & SWITZERLAND Space April 5 Material April 15 LEGEND COURIER Museums COASTAL CALIFORNIA (Los Angeles, San Diego, San Francisco) GREAT LAKES (Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin) SOUTHWEST (Arizona, New Mexico, Oklahoma, Texas) EASTERN EUROPE (Croatia, Slovakia) MUSEUMS Space May 31 Material June 10 Music Destinations & Attractions Shopping NEW ENGLAND (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont) SOUTH CENTRAL U.S. (Kentucky, Tennessee, West Virginia) INDIA CHINA, MYANMAR & NEPAL THEATERS & BROADWAY SHOWS Space Aug. 2 Material Aug. 12 Travel Exchange Fort Worth AMERICA S HISTORIC EAST (Maryland, Pennsylvania, Virginia, Washington, D.C.) ATLANTIC CANADA (New Brunswick, Newfoundland & Labrador, Nova Scotia, Prince Edward Island) CARIBBEAN EGYPT, ISRAEL & JORDAN CORPORATE PARTNERS & ASSOCIATE MEMBERS Space Sept. 6 Material Sept. 16 2020 Distinguished Dozen GULF COAST (Alabama, Florida, Louisiana, Mississippi, Texas) THE ROCKIES (Alberta, British Columbia, Colorado, Idaho, Montana, Utah, Wyoming) SCANDINAVIA SPAIN & PORTUGAL HOTELS & LODGING Space Oct. 4 Material Oct. 14 Features These articles are based around a common theme, package type or event. DESTINATIONS Every region where there is an NTA member is covered in at least one article during the year. These stories highlight tour product from top destinations across the globe. Contact us for details on how your city can be featured. GUIDE Take a look at all your NTA-member partners in these categories. Editorial calendar subject to change. 7
DIRECTORIES Membership Directory The Best of the USA for the China market With contact information for all NTA members, plus specifics on membership benefits, this directory is sent to NTA members and stays on desks all year. (Print and digital distribution) 85% of NTA tour operators use the directory in their dayto-day jobs. NTA is the only U.S.-based trade association to have a tour operator program approved by the China National Tourism Administration. Through this program, operators work directly with China-based buyers looking for U.S. product. This annual publication, which includes travel product from U.S. suppliers and destination members, is distributed to leisure travel professionals in China and at various trade shows. It s also given to NTA s China operators based in the U.S. Print circulation is 7,500 with bonus digital circulation. 4.2 million An estimated Chinese will visit the U.S. by 2021* RATES Covers $6,300 Full page $5,125 2/3 vertical $4,220 1/2 vertical $3,450 1/2 horizontal $3,300 1/3 vertical or horizontal $2,700 1/6 vertical or horizontal $2,100 Enhanced listing (logo + highlight) $630 Digital advertising Space April 19 Material April 29 RATES (translation to Simplified Chinese included) Covers $8,600 Advertorial $6,350 Full page $5,775 2/3 vertical $4,875 1/2 vertical $4,000 1/2 horizontal $3,755 1/3 vertical or horizontal $2,900 1/6 vertical or horizontal $2,190 Enhanced listing (logo + 75 words) $420 Digital advertising Space Aug. 16 Material Aug. 26 *Source: U.S. National Travel and Tourism Office 8
TRIP PLANNERS Student This April publication reaches qualified student travel planners, including NTA tour operators. Produced specifically for educators, school administrators, band and orchestra leaders, coaches and trainers, it provides travel product ideas and tips for sucessful trips, ranging from middle school to college. Space March 1 Material March 11 RATES* Covers $6,300 Full page $5,700 2/3 vertical $4,000 1/2 vertical $3,800 1/2 horizontal $3,600 1/3 vertical or horizontal $2,800 1/6 vertical or horizontal $2,180 Enhanced listing (logo + 75 words) $420 Digital advertising *per publication NTA has provided research and the appropriate atmosphere to brainstorm new ways of doing things and fresh additions to trips which has led to successful business development. Rachel Ranck WorldStrides Group Reach group leaders and NTA tour operators in this August publication. These qualified travel planners are actively organizing tours for alumni, FIT, senior, bank travel and religious groups. Space July 5 Material July 15 20,000 print circulation per publication plus bonus digital distribution 2019 FEATURED CITIES Student Group Atlanta Boston Chicago Detroit Durango, Colo. Fort Worth Grand Canyon Medford, Ore. Moab, Utah New York City Rapid City, S.D. Rochester, N.Y. San Francisco Santa Fe, N.M. St. Louis Washington, D.C. UNITED STATES Billings, Mont. Burlington, Vt. Chicago Gettysburg Grand Rapids, Mich. Lafayette, La. Las Vegas New York City Ocean City, Md. Oklahoma City Phoenix San Antonio San Diego Spokane, Wash. St. Simons Island, Ga. Washington, D.C. CANADA Banff/Lake Louise Montréal Toronto Niagara Falls Athens London Mexico City INTERNATIONAL Edinburgh Mexico s Copper Canyon Petra, Jordan Content subject to change. DIRECTORIES TRIP PLANNERS 9
SPECIALTY MARKETS Faith Travel Market Guides This publication covers more than religious pilgrimages; faith-based travel includes people of faith young and old who journey together to festivals, conferences, mission trips and retreats. This essential guide is used year-round by packaged-travel professionals, pastors and group leaders who plan meaningful travel experiences for their clients. Digital circulation of 10,000. Space Sept. 20 Material Sept. 30 NTA s Travel Market Guides provide insight into tour product our members specialize in, from adventure to faith to student. These ready-made resources are studied by professionals seeking to expand into new markets. Those same readers will likely be looking for potential partners, and your sponsorship of a guide will in the mind of the decision-makers connect your organization with that market. Markets RATES Covers $3,500 Full page $3,000 2/3 vertical $2,750 1/2 vertical $2,400 1/2 horizontal $2,200 1/3 vertical or horizontal $1,500 1/6 vertical or horizontal $1,000 Enhanced listing (logo + 75 words) $350 Adventure Agritourism Arts, Culture and Entertainment China Cruises and Sightseeing Boat Tours Culinary Faith Family Hispanic Luxury Sports Student & Youth RATES Travel Market Guide $2,000 per year, per guide Submit logo, contact information and 75-word message 10
DIGITAL MEDIA NTAonline.com NTAcourier.com Tuesday e-newsletter Banner advertising on NTAonline.com and NTAcourier.com links directly to the advertiser s website and rotates throughout the site, giving your organization maximum exposure. Average views are 25,000 per month, including people from more than 200 countries/territories. Packages include desktop and mobile ad space for both websites. RATES 3X $950 per month 6X $850 per month 12X $750 per month @ Customized e-blast Put your message in front of qualified travel buyers. Just send us your HTML or JPEG message, and we ll do the rest. Full membership, regional or niche market e-blasts available. RATES E-blast Contact your account executive for pricing Top leaderboard Leaderboard Box ad Product spotlight NTA s weekly e-newsletter, Tuesday, delivers the latest association and industry news. Emailed directly to NTA members, travel industry associates and media, Tuesday is also posted on NTAonline, Facebook and Twitter. RATES Top leaderboard (exclusive) $1,200 per month Leaderboard $950 per month Box ad $750 per month Product spotlight $650 per month SPECIALTY MARKETS DIGITAL MEDIA 11
Contact is a buyer-exclusive retreat, but it s also open to tour suppliers and DMOs who sponsor at the event. To connect with these key NTA buyers, join us for four days of casual networking, education and fun. 1:1 ratio Create new, lasting and mutually profitable partnerships by sponsoring Contact. The event s 1:1 ratio is to your advantage. Members of the Select Travel team have attended many NTA events over the last 15 years and can directly attribute the growth of our business to that. SPONSORSHIP BENEFITS Attendance for an additional delegate for the entire event One single-sheet insert in registration bag Display area ($5,000 level and above) Attendance for one delegate for the entire event Sponsor ribbon with badge Sponsor listing and logo in Contact program Sponsor listing in Courier Sponsor listing on NTAonline.com* Database of delegate mailing addresses Matthew Squire Select Travel Service Gold ($7,500 and up) Silver ($3,000-$7,499) Level is determined by sponsorship fee plus cost of essential items not including promotional giveaways, travel, registration, etc. * Logo for Gold; name only for Silver 12 SPONSORSHIP OPPORTUNITIES Luncheon sponsorship $12,000 Breakfast sponsorship $8,000 Relaxation massage $7,500 Opening General Session $6,000 Afternoon refreshments $5,000 Badge branding $5,000 Grab & Go breakfast $5,000 Happy Hour $5,000 Hotel key cards $5,000 Morning coffee & tea $5,000 Networking reception $5,000 Networking/team-building event $5,000 Program ad (full page) $5,000 Tour Operator Power Hour $5,000 Water bottles + $5,000 Wi-Fi $5,000 Buyer gift + $3,000 Convenience station $3,000 Notebooks + $3,000 Program ad (1/2 page) $3,000 Seminar $3,000 Custom sponsorships available + provide item plus sponsor fee
1 2 5 things about TREX: One-on-one business appointments: buyers meet sellers A full slate of relevant, industry-focused education Fun (and strategic) 3 networking events with the industry s movers and shakers 4 5 An open-floor format that allows for continual buyer/seller interaction 80% of NTA tour operators only attend Travel Exchange NTA tour operators package a variety of product and serve all of the hottest travel markets to satisfy their customers. These are the packaged-travel pros you want to meet. As a sponsor at TREX19, you ll have access to exclusive marketing and promotional opportunities designed to put you front and center with this key group of industry buyers. Did you know? TREX attendees have done $400 million in business the past threes Travel Exchanges. SPONSORSHIP BENEFITS One complimentary annual NTA membership (2019) One complimentary Travel Exchange registration (2019) Reserved table for sit-down meal events Free in-room gift delivery to buyers Insert one double-sided piece in buyer registration bags Free exhibit booth on NTA s Exchange floor * Sponsor listing on Travel Exchange mobile app Access to buyers through appointments Sponsor listing in Courier (Travel Exchange issue) Sponsor listing in Profile Form Notebook Sponsor listing in Travel Exchange On-site Guide ** Sponsor listing on NTAonline.com *** Database of delegate mailing addresses Sponsor ribbon with badge Platinum ($30,000 and up) Gold ($15,000- $29,000) Silver ($5,000- $14,999) Bronze ($1,000- $4,999) CONTACT TRAVEL EXCHANGE * Platinum (20 x 20 booth), Gold (10 x 20 booth), Silver (10 x 10 booth) ** Logo for Platinum, Gold and Silver; name only for Bronze *** Logo for Platinum, Gold levels; name only for Silver, Bronze levels of sponsorship 13
NTA membership and our attendance at the annual convention have provided us with more clients, more business relationships, and more ideas. 83% of buyers report that sponsors introduced them to a new product or destination. Daniele Panzarin Target Travel ON-SITE GUIDE Covers $5,000 Full page/tab $5,000 1/2 horizontal $3,000 Space Oct. 4 Material Oct. 14 PROFILE FORM NOTEBOOK Covers* $6,000 Appointment sheets* $5,000 *for exclusive Space Nov. 8 Material Nov. 18 Daily tab $2,500 Space Oct. 4 Material Oct. 14 TRAVEL EXCHANGE DAILY Front cover (1/4 horizontal)* $7,500 Back cover $5,500 Full page $5,500 1/2 horizontal $4,250 1/3 vertical or horizontal $3,000 1/6 vertical or horizontal $1,750 *for exclusive Space Nov. 8 Material Nov. 18 14 SPONSORSHIP OPPORTUNITIES Luncheon co-sponsorships $35,000 Opening Ceremony & Breakfast* $30,000 Badge branding $15,000 Caricature artist $15,000 Relaxation massage $15,000 Appointment clock* $10,000 Wi-Fi* $10,000 Hotel key cards $8,000 Happy Hour (+ wine from your region) $7,500 Refreshments + $7,500 Annual business meeting & talk time* $5,000 Buyer Power Hour* $5,000 Charging station booth $5,000 Convenience station $5,000 Cyber Center* $5,000 Notebooks + $5,000 Opening day reception $5,000 Pens + $5,000 Board meeting $3,000 Board of directors lunch $3,000 Buyer appointment table gift + $3,000 Faith Travel booth/lounge $3,000 Faith Travel breakfast $3,000 Seminar $3,000 Travel Exchange mobile app $3,000 Government Relations Breakfast Bistro $2,500 TREXpress e-newsletter $1,500 Customized e-blast $1,250 Faith Travel booth literature distribution $1,000 Evening party * price for exclusive + provide item plus sponsor fee
AD SPECIFICATIONS Full Page/Cover 2/3 Page 1/2 Page 1/3 Page 1/6 Page V V V H H V H Artwork Requirements PDF/x-1a:2001 CMYK 300 dpi @ 100% Print specifications including: Courier, directories, event publications and Trip Planners. Ad Size Full page (opposite cover)* Side banner* Email preview ad* Desktop leaderboard DIGITAL NTAonline.com/NTAcourier.com Desktop slide-in & mobile square Mobile banner W X H 603 px X 783 px 112 px X 783 px 600 px X 100 px 728 px X 90 px 300 px X 250 px 320 px X 50 px Submit all three ad sizes as JPEG files for maximum exposure. Each file should not be larger than 40kb. Send one URL for clickthrough. Customized e-blast Maximum 700 px wide. Submit JPEG or HTML. Also provide a URL for clickthrough and an email subject line. If HTML, materials must be hosted and sent as a single piece. Include a text only version. Leaderboards* Box ad* Product spotlight* Tuesday e-newsletter * Submit JPEG and URL for clickthrough. 610 px X 75 px 290 px X 242 px 180 px + 75 words All rates commissionable to recognized agencies at 15%. Publisher will repeat last ad on file when new artwork is not received by material deadline. Non-NTA members add 20% to rates. Contracts are non-rescinding. All rates in USD. 15 PRINT DIMENSIONS Ad Size Trim Size (W X H) Full page/cover* 8.375 X 10.875 213mm X 276mm (Live area) (8.125 X 10.625 ) (207mm X 270mm) 2/3 vertical 4.625 X 10 117mm X 254mm 1/2 vertical 4.625 X 7.25 117mm X 184mm 1/2 horizontal 7 X 4.875 178mm X 124mm 1/3 vertical 2.25 X 10 57mm X 254mm 1/3 horizontal 4.625 X 4.875 117mm X 124mm 1/4 horizontal 7 X 2.4375 178mm X 62mm 1/6 vertical 2.25 X 4.875 57mm X 124mm 1/6 horizontal 4.625 X 2.375 117mm X 60mm Enhanced listing+ Submit logo + 75 words. On-site Guide Covers* 6 X 9 152mm X 229mm Full page/tab* 5.5 X 9 140mm X 229mm 1/2 horizontal 5.25 X 4.25 133mm X 108mm Profile Form Notebook Covers* 11 X 11 279mm X 279mm Appointment Sheets Submit logo + 75 words. Daily tab* 8.5 X 11 216mm X 279mm * Requires 0.125 or 3mm bleed on all sides. + Logo only for Membership Directory. AD SPECIFICATIONS
NTA Services 101 Prosperous Place, Suite 350 Lexington, KY 40509 USA Beth Engel Advertising & Sponsorship, Eastern U.S. & International +1.859.264.6560 beth.engel@ntastaff.com Kelley Burchell Advertising & Sponsorship, Western U.S. +1.859.264.6557 kelley.burchell@ntastaff.com Gina Martin Advertising & Sponsorship, Central U.S. & Canada +1.859.264.6568 gina.martin@ntastaff.com