2014 EXHIBITOR & SPONSOR PROSPECTUS BIG STARTS HERE SECURE YOUR BOOTH SPACE NOW. CONFERENCE: NOV. 17 21, 2014 TRADE SHOW: NOV. 18 21, 2014 ORANGE COUNTY CONVENTION CENTER ORLANDO, FLORIDA, USA WWW.IAAPA.ORG/IAAPAATTRACTIONSEXPO
BIG STARTS HERE! IAAPA Attractions Expo has allowed our company to expand markets around the world. We now have customers based in 17 countries and looking to add more. What a great show! JUSTIN WOODRUFF, GM SANDY CREEK MINING COMPANY We have not found a better way to meet potential clients and network with our fellow industry people than IAAPA Attractions Expo. Considering our industry is spread around the world, it s great to get everyone in one big room for a week! DAVID GREEN, PRESIDENT VISUAL TERRAIN INC. IAAPA HAS A STRONG REPUTATION for high-quality events, and provides a premier venue for suppliers and manufacturers to connect, learn, and to conduct business with parks, facilities and attractions from around the world. When investing your marketing dollars in 2014, be sure to include the one industry buying event that will have a positive impact on your sales goals for 2014 and beyond IAAPA Attractions Expo 2014. WHAT ATTENDEES ARE SAYING ABOUT IAAPA ATTRACTIONS EXPO 95% AGREE 92% AGREE OR STRONGLY AGREE THAT IAAPA ATTRACTIONS EXPO IS THE MOST IMPORTANT INDUSTRY EVENT.* OR STRONGLY AGREE THAT IAAPA ATTRACTIONS EXPO BEST REPRESENTED THE VAST ARRAY OF PRODUCTS AND SERVICES FOR THEIR INDUSTRY.* YOU LL FIND MORE THAN 27,000 qualified amusement park and attractions buyers from more than 100 countries meeting at IAAPA Attractions Expo. Connect with buyers from: Amusement Parks Resorts Theme Parks Museums Attractions Aquariums Water Parks Zoos Family Entertainment Centers Casinos 79% AGREE 6-15 HOURS+ OR STRONGLY AGREE THAT THE PRODUCTS/ SERVICES REPRESENTED ON THE SHOW FLOOR ARE RELEVANT TO THEIR BUYING DECISIONS.* THE AVERAGE AMOUNT OF TIME ATTENDEES SPEND ON THE SHOW FLOOR.* *SOURCE: IAAPA ATTRACTIONS EXPO 2013 POST-EVENT SURVEY
EXHIBITOR OPPORTUNITIES The key to marketing and sales success is knowing where to showcase your products, find the right buyers, and make a big impact while maximizing your return on investment. IAAPA Attractions Expo gives you the opportunity to showcase your newest products, highlight and promote your brand, meet face-to-face with buyers, and participate in exceptional networking events. Participation in this show translates into valued assets that will serve you year-round. EXHIBIT INVESTMENT INDOOR EXHIBITS US$21.15 per sq. ft. US$250 per open corner (400 sq. ft. min. required for corner booth) US$493 IAAPA Membership/Renewal Membership required for exhibition OUTDOOR EXHIBITS US$8.50 per square foot (400-999 sq. ft.) US$7.50 per square foot (1,000 2,999 sq. ft.) US$6.50 per square foot (3,000+ sq. ft.) Reserve your booth space today by filling out a contract NOW! Visit WWW.IAAPA.ORG/IAAPAATTRACTIONSEXPO to download a contract and view the floor plan. IAAPA GLOBAL EXHIBTORS Companies that exhibit in all three IAAPA Expos in 2014 (must exhibit at IAAPA Attractions Expo 2014, Asian Attractions Expo 2014 and Euro Attractions Show 2014) will receive a $1-per-square-foot discount. This was my 35th IAAPA show and it just seems to be getting better every year. The event performed very well on all counts with an impressive lineup of speakers and educational seminars coupled with a trade show that is better than any other in the world. JOHN WOOD CHAIRMAN AND CEO, SALLY CORPORATION THE FIRST-TIME EXHIBTORS PAVILION SELLS OUT EVERY YEAR! 91% FIRST-TIME EXHIBITORS AGREED OR STRONGLY AGREED THAT THEY WERE SATISFIED WITH THEIR EXHIBITING EXPERIENCE. The First-Time Exhibitors Pavilion has featured many new and exciting companies. New exhibitors attract new, qualified buyers across all attractions communities who are looking for the latest innovations and ideas to boost revenues and deliver exciting visitor experiences. To learn more about the benefits of the pavilion, visit www.iaapa.org/newexhibtor Questions about the First-Time Exhibitors Pavilion? Please contact the Exhibit Sales Team at +1 703/836-4800 or via email at exhibitsales@iaapa.org. The quality of buyers was beyond expectations. A very successful show for us as first-time exhibitors. TIM LEETS, DIRECTOR OF MARKETING LIBERTY SYNERGISTICS INC. IAAPA.ORG/ IAAPAATTRACTIONSEXPO
THREE GREAT SHOWS IAAPA Attractions Expo is produced by the International Association of Amusement Parks and Attractions (IAAPA). IAAPA is a nonprofit organization dedicated to the promotion and prosperity of the attractions industry worldwide and the leader in connecting buyers and suppliers. From our largest annual gathering, IAAPA Attractions Expo in the United States, to Asian Attractions Expo, to Euro Attractions Show, IAAPA covers the globe. Maximize your exposure with our one-of-a-kind sponsorship opportunities! IAAPA ATTRACTIONS EXPO is the largest international trade show for the attractions industry, with more than 27,000 attractions professionals attending from around the world and from facility types, including large and small amusement parks, water parks, family entertainment centers, zoos, aquariums, sports arenas, museums, casinos, and more. This is the key opportunity each year to showcase your products and services to buyers from around the globe. ASIAN ATTRACTIONS EXPO is the largest conference and trade show for the multibillion-dollar attractions industry in Asia. This is your chance to have direct contact with industry buyers who participate in the four-day event to learn what s new and make purchases that will enhance their guest experience. EURO ATTRACTIONS SHOW is Europe s only trade show exclusively dedicated to the European leisure and attractions market. EAS welcomes more than 8,000 buyers from all sections of the industry, including theme parks, amusement parks, family entertainment centers, bowling alleys, water parks, carnivals, attractions, zoos, museums, aquariums, and much more. These buyers come from more than 80 different countries, giving exhibitors greater buyer exposure. IAAPA ATTRACTIONS EXPO 2014 17 21 NOVEMBER 2014 Orange County Convention Center Orlando, FL, USA ASIAN ATTRACTIONS EXPO 2014 17 20 JUNE 2014 China National Convention Center Beijing, China EURO ATTRACTIONS SHOW 2014 23 25 SEPT 2014 Amsterdam RAI Amsterdam, The Netherlands IAAPA ATTRACTIONS EXPO 2015 16 20 NOVEMBER 2015 Orange County Convention Center Orlando, FL, USA www.iaapa.org/iaapaattractionsexpo ASIAN ATTRACTIONS EXPO 2015 16 19 JUNE 2015 Hong Kong Convention & Exhibition Centre www.iaapa.org/asianexpo EURO ATTRACTIONS SHOW 2015 6 8 OCTOBER 2015 The Swedish Exhibition & Congress Centre Gothenburg, Sweden www.iaapa.org/eas
WHAT DO I GET AS AN EXHIBITOR? Access to more than 27,000 qualified industry executives 8-foot-high back drape, 4-foot-high side drape Complimentary sign with company name and booth number Listing in the 2014 Conference and Trade show Program with an option to upgrade for a fee * Interactive Floor Plan listing featuring exhibitor profile information available on the free exhibition mobile app Use of on-site press room to showcase products and press releases* Complimentary exhibitor badge registration and guest passes for your top customers Trade show floor tours, media kits, and press release in advance about new product* Free access to exhibitor awards program if you sign up Access to the exhibitor lounge A robust and industry-leading Intellectual Property program 96% INDICATE IAAPA ATTRACTIONS EXPO 2013 WAS A PRODUCTIVE AND POSITIVE EXPERIENCE. *Contact the Expo team for more details. 86% OF ALL EXHIBITORS RATED THE VALUE OF EXHIBITING AT IAAPA ATTRACTIONS EXPO 2013 AS GOOD OR EXCELLENT. SUBMIT YOUR CONTRACT NOW! 90% of the Trade show floor is reserved. Don t miss out! Strong, high-quality traffic that generates solid sales leads continues to be the hallmark of the IAAPA Attractions Expo. BOB DOMKOWSKI, AMUSEMENT MARKET MANAGER/ENGINEERING CONSULTANT XYLEM INC. - FLYGT START BIG BY DIRECTING BUYERS TO YOUR BOOTH IAAPA s comprehensive and targeted exhibitor marketing campaign leading up to the Expo reaches buyers you want to do business with. Take advantage of unparalled support services like these: Show attendees where they can find you on the exhibit floor by using the virtual floor plan or requesting digital booth upgrades. Load coupon or show-only promotion, upload press releases and highlight your top products, and give buyers an even greater incentive to make your booth a priority stop. www.iaapa.org/digitalbooth Enjoy the convenience and accessibility of the popular trade show floor vendor tours that fast-track buyers directly to your booth. Bringing a new product or service? IAAPA wants to help spread your news to prospective buyers, the consumer and business media, and attractions industry and leisure trade publications throughout the world. Please e-mail pressoffice@iaapa.org. Advertise in Funworld, the official magazine of IAAPA that reaches subscribers with the most purchasing involvement for products and services within their organizations. Other avenues include the Show Daily, News Flash newsletter, or the Conference and Trade Show Program. E-mail Brian Skepton at bskepton@iaapa.org for more information. ONE INDUSTRY LEADER Founded in 1918, the International Association of Amusement Parks and Attractions (IAAPA) is the largest international trade association for permanently situated amusement facilities and attractions worldwide and it is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,500 member companies, including amusement parks, theme parks, attractions, family entertainment centers, water parks, zoos, aquariums, museums, science centers, resorts, and suppliers in more than 90 countries. The association s global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Mexico City, and Hong Kong. www.iaapa.org. WWW. IAAPA.ORG/IAAPAATTRACTIONSEXPO CONTACT: FOR MORE INFORMATION CONTACT ONE OF OUR IAAPA GLOBAL OFFICE LOCATIONS: NORTH AMERICAN SALES OFFICE Phone: +1 703/836-4800, Fax: +1 703/738-7460 ASIAN SALES OFFICE Phone: +852 3796 2569, Fax: +852 3006 4358 EUROPEAN OFFICE Phone: Tel: +43 (0) 22 162 915 or Tel: +39 339 5384196
SPONSORSHIP OPPORTUNITIES MAXIMIZE YOUR INVESTMENT. STRENGTHEN YOUR BRAND. OUTSHINE YOUR COMPETITION. The IAAPA Attractions Expo 2014 Sponsorship Program offers your company many exciting opportunities to increase your exposure at the Conference and Trade Show. IAAPA sponsorships are designed to: Differentiate your company from competitors Expand your reach beyond the trade show floor Increase your corporate visibility Associate your brand with important topics, speakers, and industry events Available sponsorship opportunities include special events such as: the Brass Ring Awards Lunch and Learn Chairman s Reception IAAPA Celebrates Kickoff Event Targeted events are also available to sponsor, such as the Water Park Reception Latin American Reception FEC Reception Asia-Pacific Breakfast European Reception Carnival Reception Amusement Parks and Attractions Lunch We are also seeking sponsors for programs such as the Expo Bags the Show Ambassadors Onsite Maps Registration Confirmation E-mail Please see the enclosed insert for full descriptions of all available opportunities. This year, sign up as an Official Sponsor and receive benefits such as attendee lists, logo exposure, Trade Show Program exposure, Funworld magazine exposure, one-on-one networking opportunities, complimentary tickets, acknowledgment by speakers and on www.iaapa.org, and more. For 2014, four levels of sponsorships are available across a variety of events, programs, and services. Act now as many opportunities are already sold out or are selling out quickly! To discuss IAAPA Attractions Expo 2014 sponsorship, contact Emily Popovich at epopovich@iaapa.org or call +1 703/342-7159. Don t just hear about the benefits from us. IAAPA achieved a 91% retention rate in sponsors from 2012-2013. Here is what many 2013 sponsors had to say! This was our first year as a sponsor at the IAAPA Attractions Expo and the experience exceeded all our expectations. The exposure was great, the IAAPA staff were fantastic, and the value we received was excellent. We look forward to sponsoring again next year. PATRICK FRICKLETON, DIRECTOR OF MARKETING CORE CASHLESS LLC Sponsoring an event at IAAPA Attractions Expo is a great way to get additional exposure and show your support of the industry. I love that IAAPA works with you directly to find out what is important to your company, and they work hard to find win/win solutions to make that happen. CASSIE FOERY, SENIOR THEME PARK CHANNEL MANAGER THE COCA-COLA COMPANY We appreciate the support IAAPA gives its members, and sponsorship opportunities are a good example. This communication opportunity with clients is very helpful to business relationships. RICHARD LONG, SALES MANAGER BENCHMARK GAMES Sponsoring IAAPA not only ensures a high-quality, well-arranged tradeshow, but also enables us to increase our exposure as a company. ERIC PASTOOR, VP GLOBAL OPERATIONS PRICETAG BV At Polin, we are very satisfied with the sponsorship outcomes we have gained by IAAPA sponsorship programs. We strongly encourage companies to choose from one of the sponsorship opportunities. SOHRET PAKIS, MARKETING MANAGER POLIN Sponsorship of IAAPA events is a great way to connect to specific target audiences within the IAAPA community. JEROEN NIJPELS, PRINCIPAL JNE&LC The 2013 IAAPA Attractions Expo Kickoff Event was excellent and Leisure Development Partners was proud to play our part as sponsor. IAAPA sponsorship helps reinforce our brand and introduces us to industry newcomers. MICHAEL COLLINS, SENIOR PARTNER LEISURE DEVELOPMENT PARTNERS LLP WWW.IAAPA.ORG/SPONSORSHIP