21.03.2012 Our 17th exhibition, Mifur 2012, has just closed its doors with a slight decrease in visitors of 4.39%. This figure was reached by calculating only the number of all buyers who visited Mifur on their first entry at our reception, therefore counted just once, whether they came to the exhibition for one or more days. The decrease was felt in particular with Italian buyers a drop of 10%. The number of foreign buyers on the other hand was in line with last year s figures. Foreign Buyers 2011: 3,789 Foreign Buyers 2012: 3,823 Italian Buyers 2011: 3,434 Italian Buyers 2012: 3,083
JUST MIFUR PASSES: COMPARED DATA Analysing the various countries it is interesting to note the increase of almost 12% of Russian buyers and the whole former Soviet Union area: Belarus + 26.09%; Ukraine + 5.29%; Latvia and Azerbaijan + 100%. Among Asian countries China increased by + 17.60%, while in Europe Belgium and Spain were up by + 39.47% and 3.47% respectively. In the Nordic region, Norway increased by + 13.33%. Here is the numerical data for buyers who entered with a Mifur pass: the comparison is with 2011. This data is based on first entries. New entrances 4-Mar Prev. Exhib. 5-Mar Prev. Exhib. 6-Mar Prev. Exhib. 7-Mar Prev. Exhib. 8-Mar Prev. Exhib. Total % Prev. Exhib. % Incr. UNSPECIFIED 6-6 - - - - - - - 12 0.31% - 100.00% ALGERIA - 2-1 - 1 - - - - 4 0.00% 4-100.00% ANDORRA 3 4-1 - - 1 1 1-6 0.13% 6-16.67% ARGENTINA 3 10 6 5 2 6 2 1 - - 13 0.34% 15-40.91% ARMENIA 3 6 3 1-4 - 1 - - 6 0.16% 12-50.00% AUSTRALIA 2 2 - - - - - - - - 2 0.05% 2 0.00% AUSTRIA 40 64 38 30 11 10 12 4 - - 101 2.64% 108-6.48% AZERBAIJAN 9 8 7-1 1 1 - - - 18 0.47% 9 100.00% BELGIUM 21 27 14 6 8 4 7 1 3-53 1.38% 38 39.47% BELARUS 9 10 7 9 9 4 - - 4-29 0.76% 23 26.09% BOSNIA AND HERZEGOVINA - 1 1 4 - - 2 - - - 3 0.08% 5-40.00% BRAZIL - 3 - - 2 - - - - - 2 0.05% 3-33.33%
BULGARIA 4 4 8 8 1 1 1 - - - 14 0.37% 13 7.69% CANADA 4 4 5 4 3 3 - - 2-14 0.37% 11 27.27% CHILE - 2 - - - - 2 - - - 2 0.05% 2 0.00% CHINA 220 159 71 96 5 8 9 4 9-314 8.20% 267 17.60% CYPRUS 1 1 6 1-2 1 - - - 8 0.21% 4 100.00% NORTH KOREA 6 4 6 4 2 - - - - - 14 0.37% 8 75.00% SOUTH KOREA 65 76 44 37 3 11 9 3 3-124 3.24% 127-2.36% CROATIA 2 8 2 2 1 5 2-4 - 11 0.29% 15-26.67% DENMARK 8 15 7 13 4 10 2 2 1-22 0.57% 40-45.00% EGYPT - 2 - - - - 1-1 - 8 0.05% - 0.00% UNITED ARAB EMIRATES 2 13 4 7 2-2 - 2-12 0.31% 20-40.00% ESTONIA 1 5 2 9 4 2 1 - - - 8 0.21% 16-50.00% THE RUSSIAN FEDERATION 411 531 248 171 151 89 88 39 29-927 24.20% 830 11.69% FINLAND 18 30 6 12 6 1 2 2 - - 32 0.84% 45-28.89% FRANCE 51 91 51 43 15 16 8 4 1-126 3.29% 154-18.18% GEORGIA - 1 - - 1-2 - - - 3 0.08% 1 200.00% GERMANY 144 201 87 101 22 29 24 5 6-283 7.39% 336-15.77% JAPAN 22 35 18 18 6 17 15 4 3-64 1.67% 74-13.51% JORDAN - 2 - - - - - - - - - 0.00% 2 100.00% GREECE 61 100 86 68 37 26 12 10 6-202 5.27% 204-0.98% HONG KONG 39 42 18 15 13 10 2 3 - - 72 1.88% 70 2.86% INDONESIA 2 - - - - - - - - - 2 0.05% - 100.00% IRAN - 5 - - - - - - - - - 0.00% 5-100.00% IRELAND - EIRE 3 4 1 3 - - - - - - 4 0.10% 7-42.86% ICELAND 1 1 1 - - - - - - - 2 0.05% 1-100.00% ISRAEL - 4 - - - - - - - - - 0.00% 4 100.00% KAZAKHSTAN 14 30 23 7 4 4 1 3 4-47 1.20% 44 4.55% KYRGYZSTAN - - - - - - 2 - - - 2 0.05% - 100.00%
KIRIBATI - - - - - - 1 - - - 1 0.03% - 100.00% LATVIA 7 11 8-4 1 3-2 - 24 0.63% 12 100.00% LEBANON 2-6 1 1-2 - - - 11 0.29% 1 100.00% LITHUANIA 14 19 10 11 10 1 2 - - - 36 0.94% 31 16.13% LUXEMBOURG - 2 - - - - - - - - - 0.00% 2-100.00% MACEDONIA - 1 - - - - - - - - - 0.00% 1-100.00% MALTA - 2 1 1-1 - - - - 1 0.03% 4-75.00% MOROCCO 1 - - 2 - - - - - - 1 0.03% 2-50.00% MEXICO 2 - - 1 - - 3 - - - 5 0.13% 1 400.00% MOLDOVA 3-3 4 3 2 - - - - 9 0.23% 6 50.00% MONGOLIA 2 - - 4 3 2 6 - - - 11 0.29% 6 83.33% MONTENEGRO - - - - - 3 5 - - - 5 0.13% 3 66.67% NAMIBIA - 1 - - - - - - - - - 0.00% 1-100.00% NORWAY 8 20 18 5 8 1-4 - - 34 0.89% 30 13.33% NEW ZEALAND - 2 - - - - - - - - - 0.00% 2-100.00% THE NETHERLANDS 9 7 9 7 6 14 1-6 - 31 0.81% 28 10.71% PERU - - - - - - 2 - - - 2 0.05% - 100.00% POLAND 22 30 7 13 2 16 12-2 - 45 1.17% 59-23.73% PORTUGAL 3 2 1 2 - - - 2 - - 4 0.10% 6-33.33% PRINCIPALITY OF MONACO 1 2 1 4 1 3-1 - - 3 0.08% 10-70.00% UNITED KINGDOM 4 11 8 5 10 9 4 2 2-28 0.73% 27 3.70% CZECH REPUBLIC 18 17 2 8 3 4 9-6 - 38 0.99% 29 31.03% REPUBLIC OF SAN MARINO - 7 - - - - - - - - - 0.00% 7-100.00% ROMANIA 6 2 2 13 8 7 3 1 - - 19 0.50% 23-17.39% SANTA LUCIA - - - - 1 - - - - - 1 0.03% - 100.00% SERBIA - - 5 - - - - - - - 5 0.13% - 100.00% SINGAPORE - - - 2 - - - - - - - 0.00% 2-100.00%
SYRIA - - - - 2 - - - - - 2 0.05% - 100.00% SLOVAKIA 8 7-13 4 2 1 - - - 13 0.34% 22-40.91% SLOVENIA 2 11 10 9 3-1 - - - 16 0.42% 20-20.00% SPAIN 92 89 48 66 38 38 21 9 10-209 5.46% 202 3.47% UNITED STATES OF AMERICA 14 37 11 13 10 9 5 2 1-41 1.07% 61-32.79% SOUTH AFRICA - 3 - - 1 - - - - - 1 0.03% 3-66.67% SUDAN 1 - - - - - - - - - 1 0.03% - 100.00% SWEDEN 5 11 8 1 3 6-1 2-18 0.47% 19-5.26% SWITZERLAND 61 85 22 37 34 13 13 14 10-140 3.66% 149-6.04% SWAZILAND - - - - 1 - - - - - 1 0.03% - 100.00% TAIWAN 3 8 - - - 2 1-2 - 6 0.16% 10-40.00% TUNISIA - - 1 - - - - - - - 1 0.03% - 100.00% TURKEY 114 141 99 70 41 35 34 10 6-294 7.68% 256 14.84% TURKMENISTA N - 2 - - - - 3 - - - 3 0.08% 2 50.00% UKRAINE 66 93 42 48 38 25 26 4 7-179 4.67% 170 5.29% HUNGARY 8 14 8 27 4 2 2 1 3-25 0.65% 44-43.18% URUGUAY 1 1 - - - - - - 1-2 0.05% 1 100.00% UZBEKISTAN 1 2 - - - - 2 - - - 3 0.08% 2 50.00% VENEZUELA - 1 - - - - - - - - - 0.00% 1-100.00% Total International 1,653 2,148 1,106 1,043 552 460 373 138 139-3,823 100.00% 3,789 0.90% Total Italy 1,132 1,575 800 933 530 600 425 326 196 3,083 3,434-10.22% Total 2,785 3,723 1,906 1,976 1,082 1,060 798 464 335-6,906 7,223-4.39%
BUYERS AND ITALIAN REGIONS Below is the data for buyers on first entry from the different Italian regions. New entrances 4-Mar 5-Mar 6-Mar 7-Mar 8-Mar Total unspecified 68 75 37 24 16 220 Total unspecified 68 75 37 24 16 220 AOSTA 1 1 2 Total Valle d'aosta 1-1 - - 2 TURIN 27 29 11 3 1 71 ALESSANDRIA 16 7 4 1 28 ASTI 3 7 4 1 12 BIELLA 9 2 1 1 2 15 CUNEO 7 3 7 3 2 22 NOVARA 14 5 1 1 21 VERBANO-CUSIO- OSSOLA 3 1 4 VERCELLI 3 3 2 1 1 10 Total Piedmont 79 59 23 15 7 183 MILANO 241 140 120 111 70 682 BERGAMO 18 22 26 9 2 77 BRESCIA 22 21 11 2 6 62 COMO 14 10 3 4 5 36 CREMONA 11 7 7 11 2 38 LECCO 5 5 3 3 16 LODI 3 2 6 3 3 17 MANTUA 7 2 9 MONZA BRIANZA 4 2 4 10
PAVIA 18 8 9 5 2 42 VARESE 18 12 21 14 6 71 Total Lombardy 361 229 208 166 96 1,060 VENICE 21 18 1 2 3 45 BELLUNO 3 5 8 PADUA 38 50 35 13 2 138 TREVISO 22 4 4 30 VERONA 4 11 4 9 6 34 VICENZA 21 15 11 19 3 69 Total Veneto 109 103 55 43 14 324 TRENTO 10 2 2 1 15 BOLZANO 2 1 3 Total Trentino Alto 1 Adige 10 4 2 1 18 UDINE 6 1 2 2 11 PORDENONE 1 3 4 TRIESTE 2 6 1 3 12 Total Friuli Venezia 2 Giulia 8 7 2 8 27 GENOA 30 17 8 6 5 66 IMPERIA 7 6 2 1 16 LA SPEZIA 9 4 2 15 SAVONA 8 1 2 4 15 Total Liguria 54 28 8 12 10 112 BOLOGNA 26 15 12 13 5 71 FERRARA 1 1
FORLI' - CESENA 7 2 9 2 20 MODENA 21 11 14 1 3 50 PARMA 9 15 6 3 1 34 PIACENZA 8 3 8 3 7 29 RAVENNA 15 1 1 17 REGGIO EMILIA 5 1 4 2 1 13 RIMINI 14 5 1 13 3 36 Total Emilia 20 Romagna 105 53 55 38 271 FLORENCE 51 30 35 43 12 171 AREZZO 4 2 4 1 11 GROSSETO 1 1 1 3 LIVORNO 5 1 2 8 LUCCA 7 4 11 MASSA CARRARA 2 2 2 6 PISA 4 10 1 6 1 22 PISTOIA 7 8 3 2 20 PRATO 7 11 5 3 26 SIENA 2 2 Total Tuscany 88 67 51 58 16 280 ROME 42 22 12 7 3 86 FROSINONE 2 2 4 LATINA 2 4 2 8 RIETI 2 1 1 4 VITERBO 2 1 6 9 Total Lazio 48 26 19 14 4 111 PERUGIA 11 4 15 TERNI 1 1
Total Umbria 11 1-4 - 16 ASCOLI PICENO 7 6 4 4 21 ANCONA 2 6 5 13 MACERATA 3 3 PESARO AND URBINO 3 14 7 24 Total Marche 15 26 16 4-61 CHIETI 3 3 PESCARA 1 7 4 1 13 TERAMO 3 1 4 Total Abruzzo 4 7 7 1 1 20 CAMPOBASSO 3 3 Total Molise 3 - - - - 3 BARI 31 11 5 3 2 52 FOGGIA 10 8 2 2 22 LECCE 5 2 7 TARANTO 9 9 Total Puglia 55 19 9 5 2 90 NAPLES 29 37 13 13 2 94 AVELLINO 2 7 4 5 18 CASERTA 6 4 6 1 3 20 SALERNO 10 3 2 2 17 Total Campania 47 51 25 21 5 149 POTENZA 2 2 MATERA 4 4
Total Basilicata 4 - - 2-6 REGGIO CALABRIA 9 1 1 11 COSENZA 7 4 2 2 15 VIBO VALENTIA 1 1 Total Calabria 17 4 3 3-27 PALERMO 12 19 3 34 AGRIGENTO 14 7 1 1 23 CATANIA 3 7 1 11 ENNA 2 2 MESSINA 3 2 1 1 7 RAGUSA 1 4 1 6 SYRACUSE 1 1 2 1 5 TRAPANI 2 1 2 1 6 Total Sicily 38 41 9 4 2 94 CAGLIARI 5 5 SASSARI 2 2 4 Total Sardinia 7 - - 2-9 Total 1,132 800 530 425 196 3,083
ENTRY DATA FOR BUYING COMPANIES: Finally, we would like to give you some more information about buyers. A trend that has been on-going for some years was most noticeable: the increasing costs of transfers have led to buying companies participating with fewer staff. This has meant that buyers at first entry fell, as we said before, by 4.39%, but the buying companies at first entry (calculated therefore just as a company, counted just once regardless of how many buyers came to the exhibition under the name of that company), actually increased by 3.2% for the foreign market and was almost in line with 2011 (-1.9%) for the Italian market. Foreign buyers 2011 2,054 Foreign buyers 2012 2,119 Italian buyers 2011 1,842 Italian buyers 2012 1,807
Below is the data for buying companies first entries. New entrances 4-Mar 5-Mar 6-Mar 7-Mar 8-Mar Total % ANDORRA 2 - - 1 1 4 0.19% AUSTRIA 26 19 6 7-58 2.73% BELGIUM 10 7 3 3 2 25 1.18% BELARUS 6 4 4-1 15 0.71% BOSNIA AND HERZEGOVINA - 1-1 - 2 0.09% BULGARIA 2 6 1 1-10 0.47% CROATIA 1 1 1 1 1 5 0.24% DENMARK 6 4 3 1 1 15 0.71% ESTONIA 1 1 3 1-6 0.28% FINLAND 12 5 3 1-21 0.99 % FRANCE 31 29 5 6 1 72 3,39% GERMANY 88 47 15 14 4 168 7.92% GREECE 39 40 20 7 5 111 5.23% IRELAND - EIRE 2 - - - - 2 0.09% ICELAND 1 - - - - 1 0.05% LATVIA 5 5 2 2 1 15 0.71% LITHUANIA 9 4 4 1-18 0.85% MALTA - 1 - - - 1 0.05% MOLDOVA 1 1 1 - - 3 0.14% MONTENEGRO - - - 2-2 0.09% NORWAY 5 14 4 - - 23 1.08% NETHERLANDS 7 6 3-2 18 0.85% POLAND 12 5 1 7 1 26 1.23%
PORTUGAL 2 - - - - 2 0.09% PRINCIPALITY OF MONACO 1 1 1 - - 3 0.14% UNITED KINGDOM 3 7 4 3 1 18 0.85% CZECH REPUBLIC 9 1 2 5 4 21 0.99% ROMANIA 3 2 4 2-11 0.52% SERBIA - 3 - - - 3 0.14% SLOVAKIA 8-2 1-11 0.52% SLOVENIA 2 5 1 1-9 0.42% SPAIN 47 28 23 13 6 117 5.52% SWEDEN 3 5 2-2 12 0.57% SWITZERLAND 36 14 17 7 6 80 3.77% UKRAINE 36 20 22 13 4 95 4.48% HUNGARY 4 4 3 1 1 13 0.61% Total Europe 420 290 160 102 44 1,016 47.90% ARGENTINA 3 4 2 1-10 0.47% BRAZIL - - 1 - - 1 0.05% CANADA 3 3 1-1 8 0.38% CHILE - - - 1-1 0.05% MEXICO 1 - - 1-2 0.38% PERU - - - 2-2 0.05% SANTA LUCIA - - 1 - - 1 0.09% UNITED STATES OF AMERICA 12 7 7 4 1 31 1.46% URUGUAY 1 - - - 1 2 0.09% Total America 20 14 12 9 3 58 2.73% ARMENIA 1 2 - - - 3 0.14% AZERBAIJAN 4 2 - - - 6 0.28% CHINA 114 33 3 7 5 162 7.64% CYPRUS 1 4 - - - 5 0.24%
NORTH KOREA 5 3 1 - - 9 0.42% SOUTH KOREA 39 223 2 5 1 69 3.25% UNITED ARAB EMIRATES 1 7 1 1 1 7 0.33% RUSSIAN FEDERATION 236 121 66 41 13 477 22.49% GEORGIA - - 1 1-2 0.09% JAPAN 15 11 5 7 2 40 1.89% HONG KONG 13 9 5 2-29 1.32% INDONESIA 1 - - - - 1 0.05% KAZAKHSTAN 11 12 2 1 2 28 1.32% KYRGYZSTAN - - - 1-1 0.05% LEBANON 1 4-1 - 6 0.28% MONGOLIA 1-2 3-6 0.28% SYRIA - - 1 - - 1 0.05% TAIWAN 2 - - 1 2 5 0.24% TURKEY 70 54 21 20 3 168 7.92% TURKMENISTAN - - - 2-2 0.09% UZBEKISTAN 1 - - 1-2 0.09% Total Asia 516 280 110 94 29 1,029 48.51% EGYPT - - - 1 1 2 0.09% MOROCCO 1 - - - - 1 0.05% SOUTH AFRICA - - 1 - - 1 0.05% SUDAN 1 - - - - 1 0.05% SWAZILAND - - 1 - - 1 0.05% TUNISIA - 1 - - - 1 0.05% Total Africa 2 1 2 1 1 7 0.33% AUSTRALIA 1 - - - - 1 0.05% KIRIBATI - - - 1-1 0.05% Total Oceania 1 - - 1-2 0.09%
UNSPECIFIED 5 2 9 1 17 0.37% Total Unspecified 5 2 - - - 7 0.33% Total International 964 587 284 207 77 2,119 100.00% Total Italy 688 468 302 248 101 1,807 Total 1,652 1,055 586 455 178 3,926