International Hotel Forum in Aktau 16-17 th of September, 2015 PROGRAMM Day First 16 th of September Time Theme Speakers 08.30-10.00 Registration of forum participants 09.30-10.00 PRESS-CONFERENCE WITH MASS-MEDIA Representatives from Mayor of Mangistau Region Kazakhstan Association of Hotels & Restaurants (KAGIR) International experts: 1. Marius Gamola,, Horwath HTL, Hotel, tourism and leisure, (Hungary) 2. Philippe BONE, Director development Hotel services Russia, Georgia and the CIS countries, Accor (France) 3. Samir Dubendi, Chairman of the executive board in DAIR Hotels & Restaurants Association, (Azerbaijan) 4. Rainer Goertz, Executive Director, Project "Implementation of Dual Education in the Republic of Kazakhstan", GIZ German International Cooperation, (Germany) 5. Necip Boz, Coordinator of TUROFED, Turkish Hotels Federation, (Turkey) 10.00-10.30 OFFICIAL FORUM OPPENING CEREMONY Forum open KAGIR President, Shaikenova Rashida Welcome address from representative of Mayor of Mangistau Region 10.30-13.00 SESSION 1. TENDENSES OF DEVELOPMENT INTERNATIONAL TOURIST AND HOTEL BUSINESS IN CENTRAL ASIA COUNTRIES AND SPECIAL ASPECTS HOTEL MARKET IN THE REPUBLIC OF KAZAKHSTAN Moderator of 1 st session. 10.30-11.00 11.00-11.20 Special aspects of international tourist and hotel business. Hotel market in Central Asia and the Republic of Kazakhstan. 11.20-11.30 Development of caravanning and camping tourism in Kazakhstan on the example of the Mangistau Region Marius Gamola, Horwath HTL Hotel, tourism and leisure (Hungary) Shaikenova Rashida, President of KAGIR Bayan Shapagatova, Doctor of business administration, Director of "Sәttі Arba", the official distributor of the company
11.30-12.00 COFFEE-BREAK 12.00-13.00 Classification of hotels and hotel rooms. 13.00-14.00 LUNCH FOR FORUM PARTICIPANTS 14.00-14.40 EXPO 2017 as an international event that affects the increase in tourist traffic and hotels occupancy in Kazakhstan. 14.40-15.00 GDS as an additional sales channel for hotels 15.00-15.30 COFFEE-BREAK Dethleffs GmbH & Co. KG (Germany) in the Republic of Kazakhstan Astana City Moderator of discussion: Marius Gamola, Horwath HTL Hotel, tourism and leisure (Hungary) 1. Sergeyenkova Natalya, Expert of KAGIR Member of Soviet Association 2. Constantinos S. Gavriel, General Manager at Renaissance Aktau Hotel 3. Imangazieva Nurbanu, Deputy Director Hotel Aktau 4. Garbuz Tokay, Hotel complex ABK, Atyrau City Assanbayeva Roza, Consultant Joint-Stock Company «NC «Astana EXPO-2017» Rykova Julia, Sales Department Manager Amadeus Central Asia & Caucasus 15.30-16.30 SESSION 2. MARKETING AS AN INSTRUMENT OF INCREASE SALES 15.30-15.50 Marketing as an instrument of increase Philippe Bone, sales Director Development Hotel services Russia, Georgia and the CIS countries Accor 15.50-16.30 Marketing efforts in today s market 1. The use of marketing techniques to increase sales. 2. The effectiveness of the use of international reservation systems (France) Moderator of discussion Philippe Bone, Director Development Hotel services Russia, Georgia and the CIS countries Accor (France)
1. Rykova Julia, Sales Department Manager Amadeus Central Asia & Caucasus Astana City 2. Nurgaliev Berik, Director of Regional Filial of Joint-Stock Company Fund of DAMU in Mangistau Region. 3. Lapteva Elena, Director Hotel Rahat 4. Andreyeva Darya, Head of segment HoReCa, Allegrini S.p.A (Russia) 16.30-19.30 DEPARTURE FOR INFOTUR 16.30-17.00 Mangustau college of tourism 17.20-18.00 Recreation Center Dostar 19.20-20.00 Recreation Center Tree of Life 19.30-21.30 GALA DINNER Second Day 17 th of September 10.00-11.30 SESSION 3. HOW TO MOTIVATE STAFF PROVIDE EXCELLENT SERVICE. 10.00-10.30 10.30-11.30 Moderator 3 rd session. How to build a working system of quality in the hotel and staff to enforce the standards? An effective system motivation a necessary condition for improving the quality of service. Samir Dubendi, Chairman of The Executive Board at DAIR Hotels & Restaurants Association (Azerbaijan) Moderator of discussion Samir Dubendi, Chairman of The Executive Board at DAIR Hotels & Restaurants Association (Azerbaijan) 1. Bykavskaya Svetlana, Manager of Housekeeping Department in Grand Hotel Victory 2. Demeubayeva Rysgul, Manager of HR Department Renaissance Aktau Hotel 3. Moiseenko Igor, Reykjavik Hotel, Almaty City
4. Kirgintseva Natalya, Teacher of special disciplines, Mangystau College of Tourism 11.30-12.00 COFFEE-BREAK 12.00-13.00 Thematic workshops: (А) The ideal cleaning a hotel room. (B) Ideal hotel room equipment. Behcet Baytemur, Head of HRC (ECOBER) Adem Korkmaz, Head of Aktau Branch HRC (ECOBER) Mamtazizov Ihtiandr, Sales & Marketing Manager SKYMAX INTEGRATIONS Oshlakov Anton, Director SKYMAX TRADE 13.00-14.00 LUNCH FOR FORUM PARTICIPANTS 14.00-15.30 SESSION 4. QUALIFIED PERSONNEL TOOLS OF 14.00-14.20 COMPETITIVE 21 st CENTURY The dual education as a tool for quality personnel training. Rainer Goertz, Executive Director, Project "Implementation of Dual Education in the Republic of Kazakhstan", GIZ German International Cooperation, (Germany) 14.20-14.30 14.00-15.00 Certification of personnel - the key to improving the quality of services in the hospitality industry in Kazakhstan The dual training and certification of personnel, as real instruments to improve the training of qualified specialists. Staff training is an indispensable part of the hotel management. Ahiyarova Zaytuna, Director of the Certification Centre of the hospitality industry of KTA& KAGIR Moderator of discussion Ahiyarova Zaytuna, Director of the Certification Centre of the hospitality industry of KTA& KAGIR 1. Rainer Goertz, Executive Director, Project "Implementation of Dual Education in the Republic of Kazakhstan", GIZ German International Cooperation,
(Germany) 2. Izmuhamedov Mirsat, Director of Mangystau College of Tourism 3. Tastemirova Zeynep, Head of Department of Education of Mangystau Region 4. Shubskaya Vera, Head of HR Department Caspian Riviera Grand Palace Hotel 15.00-15.30 COFFE-BREAK 15.30-17.00 SESSION 5. FEATURES OF COLLABORATION HOTELS WITH 15.30-16.00 THE TRAVEL MARKET OF REPUBLIC OF KAZAKHSTAN Building an effective system of cooperation between the participants of the tourist market. Necip Boz, Coordinator of TUROFED Turkish Hotels Federation (Turkey) 16.00-17.00 Features of interaction of hotels with the travel market of the Republic of Kazakhstan. Moderator of discussion: Ospanova Gulden, General Director Global Air American Express 17.00-18.00 Competition of professional skill "Tableware". 1. Slusareva Yevgenya, Director of Tourist Company 2. Necip Boz, Coordinator of TUROFED Turkish Hotels Federation (Turkey) 3. Konabayev Tugelbay, of Recreation Center Tree of Life 4. Abdykarimov Timur, General Director Recreation Center Dostar Moderator: Shaikenova Rashida, KAGIR president Members of the jury: 1. Baizhaunova Gulzhan, Head of Tourism Administration of Mangystau Region 2. Adem Korkmaz, Head of Aktau Branch HRC (ECOBER)
3. Sergeyenkova Natalya, Expert of KAGIR Member of Soviet Association 18.00-22.00 GALA DINNER FOR THE FORUM PARTICIPANTS