CONTENTS 1 MARKET OVERVIEW... 1 1.1 Gross Gaming Revenue: 2007... 1 1.2 Casino Gaming... 2 1.3 State-by-state Commercial Casino Revenue......................... 2 1.4 State-by-state Tribal Casino Revenue.............................. 3 1.5 Largest Casino Gaming Markets... 3 1.6 Gaming vs. Non-gaming Revenue... 4 1.7 Impact of the Economic Slowdown... 6 2 CASINO CORPORATIONS... 8 2.1 Profiles of Casino Corporations... 8 3 CASINO DESTINATIONS... 18 3.1 Overview... 18 3.2 Las Vegas... 18 3.3 Las Vegas Strip... 20 3.4 Las Vegas Downtown and Suburbs... 24 3.5 Reno and Lake Tahoe... 25 3.6 Atlantic City... 26 3.7 Biloxi and the Mississippi Gulf Coast.............................. 27 3.8 Tunica Resorts... 29 3.9 Chicagoland... 30 3.10 Detroit... 30 3.11 Niagara Falls... 32 4 STATE-BY-STATE ASSESSMENT... 33 4.1 Overview... 33 4.2 Alabama... 34 4.3 Alaska... 35 4.4 Arizona... 35 4.5 Arkansas... 36 4.6 California... 36 4.7 Colorado... 38 4.8 Connecticut... 40 4.9 Delaware... 41 4.10 District of Columbia... 41 4.11 Florida... 41 4.12 Georgia... 43 4.13 Hawaii... 43 4.14 Idaho... 43 4.15 Illinois... 43 4.16 Indiana... 44
4.17 Iowa... 45 4.18 Kansas... 47 4.19 Kentucky... 48 4.20 Louisiana... 48 4.21 Maine... 50 4.22 Maryland... 50 4.23 Massachusetts... 50 4.24 Michigan... 51 4.25 Minnesota... 52 4.26 Mississippi... 53 4.27 Missouri... 55 4.28 Montana... 56 4.29 Nebraska... 57 4.30 Nevada... 57 4.31 New Hampshire... 63 4.32 New Jersey... 63 4.33 New Mexico... 65 4.34 New York... 66 4.35 North Carolina... 67 4.36 North Dakota... 68 4.37 Ohio... 68 4.38 Oklahoma... 68 4.39 Oregon... 70 4.40 Pennsylvania... 71 4.41 Rhode Island... 73 4.42 South Carolina... 73 4.43 South Dakota... 73 4.44 Tennessee... 75 4.45 Texas... 75 4.46 Utah... 75 4.47 Vermont... 75 4.48 Virginia... 75 4.49 Washington... 75 4.50 West Virginia... 77 4.51 Wisconsin... 77 4.52 Wyoming... 79 5 COMMERCIAL CASINOS... 80 5.1 Market Assessment... 80 5.2 Gaming Commissions and Regulatory Agencies.................... 80 5.3 Land-based Casinos... 81 5.4 Riverboat Casinos... 82 5.5 Racinos... 83 6 TRIBAL CASINOS... 87 6.1 Market Assessment... 87
6.2 Tribal Casino Operations... 88 6.3 State-by-state Assessment... 95 6.4 The Indian Gaming Regulatory Act............................... 96 6.5 Economic Impact... 96 6.6 Public Support for Indian Gaming... 97 6.7 Class I, II and III Gaming... 98 6.8 Re-defining Class II Gaming Machines............................ 99 6.9 Non-gaming Revenues at Tribal Casinos......................... 100 6.10 Tribal Gaming Destinations... 100 6.11 Expanding Beyond Tribal Casinos.............................. 101 6.12 Current Project Developments... 103 6.13 Off-reservation Casinos... 105 6.14 Renegotiated Compacts... 106 7 CRUISE, OFFSHORE & AIRBORNE CASINOS... 107 7.1 Market Assessment... 107 7.2 Deepwater Cruise Ships... 107 7.3 Cruises-to-Nowhere... 109 7.4 Undersea Resort and Casino... 111 7.5 Airborne Casinos... 111 8 MARKETING... 112 8.1 Promotions and Comps... 112 8.2 Loyalty Programs... 112 8.3 Customer Relationship Management and Player Tracking Systems..... 114 8.4 Excellence in Casino Marketing... 114 9 CUSTOMER DEMOGRAPHICS... 118 9.1 Player Demographics... 118 9.2 Younger Demographics... 118 9.3 High-rollers... 120 9.4 Diversity... 122 10 CASINO HOTELS & RESORTS... 124 10.1 Market Summary... 124 10.2 Market Trends... 124 10.3 State-by-state... 126 10.4 Largest Casino-hotels... 127 11 CASINO RESTAURANTS... 135 11.1 Fine Dining in Casino Restaurants............................. 135 11.2 AAA Five and Four Diamond Casino Restaurants................. 136 11.3 Mobil Five- and Four-Star Casino Restaurants.................... 137 11.4 The Casino Buffet... 137 11.5 Dining on the Casino Floor... 138
12 CASINO ENTERTAINMENT... 140 12.1 Overview... 140 12.2 Las Vegas Shows... 141 12.3 Current Casino Entertainment... 143 13 CASINO NIGHTLIFE... 155 13.1 Trends in Casino Nightlife... 155 13.2 Nightclubs and Ultralounges of Las Vegas....................... 156 13.3 Casino Nightclubs and Ultralounges Outside Las Vegas............ 160 14 CASINO AMENITIES... 162 14.1 Spas... 162 14.2 Pools... 164 14.3 Museums... 165 14.4 Architectural and Monumental Attractions........................ 166 14.5 Natural Attractions... 167 14.6 Golf Courses... 167 14.7 Golf Driving Ranges... 169 14.8 Bowling Centers... 170 14.9 Amusement Parks and Roller Coasters.......................... 171 14.10 Marinas... 172 14.11 Recreational Amenities... 173 14.12 Brewpubs... 173 15 CASINO RETAIL... 174 15.1 Traveler Shopping... 174 15.2 Retail Development in Las Vegas.............................. 174 15.3 Retail Development in Atlantic City............................. 175 15.4 Retail at Casino-resorts... 176 16 CONVENTIONS & MEETINGS AT CASINO DESTINATIONS... 179 16.1 Overview... 179 16.2 Casino Convention Facilities... 179 16.3 State-by-state... 181 16.4 Largest Casino Convention Facilities........................... 182 17 TABLE GAMES... 189 17.1 Market Assessment... 189 17.2 Market Trends... 190 17.3 Table Game Revenue... 191 17.4 Blackjack... 192 17.5 Baccarat... 192 17.6 Craps... 193 17.7 Roulette... 194 17.8 RFID-embedded Chips... 194 17.9 Electronic Table Games... 195
18 POKER... 197 18.1 Market Assessment... 197 18.2 Card Rooms... 197 18.3 Current Poker Boom... 198 18.4 Poker on Television... 200 18.5 A Game Of Skill... 202 19 SLOTS & ELECTRONIC GAMING MACHINES... 204 19.1 Market Assessment... 204 19.2 Slot Machine Revenue... 206 19.3 Market Trends... 207 19.4 Server-based Gaming... 208 19.5 Advanced Technology Video Displays.......................... 210 19.6 Multi-player Games... 211 19.7 Advances in Video Poker Machines............................ 211 19.8 Skill-based Gaming... 212 19.9 Slot Machine Suppliers... 213 20 VIDEO LOTTERY TERMINALS... 215 20.1 Overview... 215 20.2 Market Assessment... 215 20.3 State-by-state Assessment... 215 21 MOBILE WAGERING... 217 21.1 Market Overview... 217 21.2 Market Potential... 217 21.3 Mobile Gaming Technology... 218 21.4 Current Activities... 219 22 PARIMUTUEL WAGERING... 220 22.1 Market Assessment... 220 22.2 Racing Commissions... 220 22.3 Thoroughbred and Harness Racing............................. 221 22.4 Greyhound Racing... 226 22.5 Jai-alai... 229 23 SPORTS BETTING... 230 23.1 Market Assessment... 230 23.2 Casino Sportsbooks... 230 23.3 Expanded Legal Sports Wagering.............................. 231 23.4 Online Sports Gambling, Bookies, and Bettors Pools............... 232 23.5 Super Bowl... 234 23.6 March Madness... 234 23.7 NASCAR Betting... 235
24 BINGO... 236 24.1 Market Assessment... 236 24.2 Charitable Bingo... 236 24.3 Casino Bingo Parlors... 236 24.4 Reinventing the Bingo Experience.............................. 238 25 ONLINE GAMBLING... 240 25.1 Market Assessment... 240 25.2 Internet Gaming Sites... 240 25.3 Demographics of Online Gamblers............................. 241 25.4 Unlawful Internet Gambling Enforcement Act..................... 241 25.5 Online Parimutuel Wagering... 242 25.6 World Trade Dispute... 242 25.7 Proposed Legalization... 243 MARKET RESOURCES... 245 REFERENCES... 249