INVEST WITH US! Discover vibrant cities with MEININGER Hotels Europe
Since MEININGER opened its first property in 1999 in Berlin on Meininger Street, it has become a key player within the hybrid hotel market. MEININGER is a unique hotel product that combines the service and comfort of an international budget hotel with hostel-like facilities, such as a guest kitchen and a games zone. The central location, high quality furnishings and fair prices appeal to people of all ages and backgrounds. Philosophy The bedrooms range from traditional double and multi bedded private rooms to a bed in a dorm. The hotels are tailored and adapted to the specific location and the market served by the hotel. The unique and flexible design of each hotel makes it possible to appeal to various target groups alike, such as school groups, families, individual travellers and corporate guests. The design of each MEININGER hotel is based on a specific theme associated with the city and guarantees an individual personality. This underpins the MEININGER spirit: from the lounge to the guest kitchen, and from the games zone to the bar living, leisure, work, and home everything is possible at a MEININGER!
MEININGER is: The urban traveller s home. We aim to be the number one budget hotel chain with a uniquely flexible room and hotel concept a hybrid between a designer budget hotel and a traditional hostel. The hotels are individual and designed to cater to people from around the world who are looking for flexible accommodation in urban areas for business or leisure. Hostels MEININGER Budget Hotels Basic furnishings 3-star 2-3 star Booked by bed Booked by bed & room Booked by room Shared facilities En suite bathrooms En suite bathrooms Guest kitchen Guest kitchen - Breakfast room Breakfast room Restaurant Celebration FITs* (backpackers) Celebrations FITs* (flashpackers, backpackers) Celebration leisure guests - Families Families Celebration groups Celebration groups - Education groups Education groups - - Business travellers Business travellers Game zone Game zone * FIT = Frequent individual traveller
high profitability and superior return optimal use of space flexible room concept maximises occupancy in rooms and beds enables accommodation of both traditional hotel and hostel customers
Our MEININGER Hotels are tailored to different target groups. School groups Families Business travellers Backpackers
Centralised tasks at head office Human Resources MEININGER s head office is a service provider Facility Management Finance IT Preopening Expansion for its hotels. It supports all administrative processes such as Sales & Marketing, Revenue Management, Reservations, Finance and Human Resource Management. Beyond that, MEININGER has an in-house design and preopening team. Reservations N Revenue This centralised head office structure enables MEININGER to ensure cost-efficient operations. W O Marketing Sales
11,000 Turnover 10,000 100 m 9,000 90 m 8,000 80 m 7,000 70 m 6,000 60 m 5,000 50 m 4,000 40 m 3,000 30 m 2,000 20 m 1,000 Rooms BEDS 10 m 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 Growth Story Financial year 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18* Hotels 10 13 15 16 16 16 17 20 Rooms 1,021 1,548 1,923 2,093 2,127 2,127 2,413 2,997 Beds 3,707 5,149 6,371 6,885 7,023 7,023 8,351 10,489 OCC/Rooms - 84 % 84 % 87 % 87 % 89 % 91 % 88 % OCC/Beds - 67 % 67 % 71 % 75 % 77 % 78 % 76 % Turnover m 29 44 47 57 62 68 70 88 *KPIs include the MEININGER Hotel Amsterdam Amstel, which opened in March 2018
FINLAND Existing Hotels NORWAY SWEDEN EST. RUSSIA MEININGER Hotel Opening Rooms LAT. Beds DENM. LITH. RUSSIA AUSTRIA Salzburg City Center 2011 101 362 Wien Hauptbahnhof 2007 68 253 Wien Downtown Franz 2011 131 487 Wien Downtown Sissi 2011 102 294 IRELAND UNITED KINGDOM BELARUS NETH. POLAND GERMANY BELGIUM UKRAINE CZECH REP. LUX. SLOVAKIA FRANCE BELGIUM Brussel City Center 2013 170 HUNGARY SLOV. 727 DENMARK SERBIA MONT. 2017 228 879 ROMANIA CROATIA BOS. HER. ITALY Urban House Copenhagen MOLDOVA AUSTRIA SWITZ. BULGARIA KOS. MACEDONIA ALB. SPAIN GERMANY GREECE PORTUGAL Berlin Airport 2012 156 357 Berlin Alexanderplatz 2008 90 328 Berlin Hauptbahnhof 2009 296 820 Berlin East Side Gallery 2017 245 834 Berlin Mitte Humboldthaus 2011 118 430 Frankfurt/Main Airport 2012 168 418 Frankfurt/Main Messe 2010 164 389 NETHERLANDS Hamburg City Center 2009 116 423 Amsterdam City West 2012 321 1177 Amsterdam Amstel 2018 185 802 2018 158 557 2006 48 262 Leipzig Hauptbahnhof 2017 126 406 München City Center 2004 94 396 TURKEY MEININGER Hotel Opening Rooms Beds RUSSIA St. Petersburg Nikolsky ITALY Milano Garibaldi 2017 80 268 Milano Lambrate 2018 131 475 UNITED KINGDOM Roma Termini 2018 118 367 London Hyde Park
Project Examples MEININGER Hotel Brussel City Center Rooms: 170 Beds: 727 Square metres: 12,400 GFA Conversion of an old brewery
MEININGER Hotel Berlin Mitte Humboldthaus Rooms: 118, Beds: 430, Square metres: 3,500 GFA Conversion of an apartment building MEININGER Hotel Amsterdam Amstel Rooms: 185, Beds: 802, Square metres: 7,830 GFA New building; part of a mixed-use development
MEININGER Milano Lambrate Rooms: 131, Beds: 475, Square metres: 7,560 GFA Conversion of an office building MEININGER Hotel Leipzig Hauptbahnhof Rooms: 126, Beds: 406, Square metres: 3,200 GFA Conversion of a hotel building
Target Locations AUSTRIA > Vienna IRELAND > Dublin BELGIUM > Antwerp ISRAEL > Tel Aviv > Bruges > Jerusalem CZECH REPUBLIC > Prague ITALY > Florence DENMARK > Copenhagen > Milan > Naples FINLAND > Helsinki > Rome FRANCE > Bordeaux > Venice > Lille LATVIA > Riga > Lyon > Marseille LITHUANIA > Vilnius > Nice NETHERLANDS > The Hague > Paris > Rotterdam > Strasbourg > Toulouse NORWAY > Oslo GERMANY > Berlin > Bonn > Bremen POLAND > Gdansk > Krakow > Warsaw GREECE HUNGARY ICEAND > Cologne > Dusseldorf > Frankfurt > Hamburg > Hanover > Munich > Nuremberg > Stuttgart > Athens > Budapest > Reykjavík PORTUGAL ROMANIA RUSSIA SERBIA SPAIN > Lisbon > Porto > Bucharest > Moscow > Belgrade > Barcelona > Bilbao > Madrid > Málaga > Sevilla > Valencia SWEDEN SWITZERLAND UK > Stockholm > Basel > Geneva > Lucerne > Zurich > Belfast > Cambridge > Edinburgh > Glasgow > Liverpool > London > Manchester
LONDON PARIS BARCELONA ROME MADRID FLORENCE EDINBURGH ZURICH MILAN DUBLIN MANCHESTER COPENHAGEN AMSTERDAM WARSAW KRAKOW HELSINKI BUCHAREST Why invest in MEININGER Hotels? Flexibility for conversions: The MEININGER concept allows for ease of conversion of existing buildings Efficiency: Efficient use of space combined with low energy requirements AND FURTHER GERMAN CITIES (AMONG OTHERS). Return on investment: Industry leading returns on investment due to efficient use of space and high profitability Demand: High demand from both traditional hotel and hostel guests LONDON PARIS BARCELONA ROME MADRID FLORENCE EDINBURGH MEININGER Requirements ZURICH MILAN DUBLIN MANCHESTER COPENHAGEN AMSTERDAM WARSAW KRAKOW HELSINKI BUCHAREST Low volatility: MEININGER gets strong demand from the budget leisure, business and education markets, which are resilient in times of economic downturns Property requirements: Property either near city centre or suburbs as long as it is close to urban transport hubs AND FURTHER Conversions (of existing hotels, GERMAN office buildings, etc.) or Guarantees CITIES (AMONG OTHERS). new developments In-house design and technical support LONDON Integration in PARIS mixed-use schemes possible BARCELONA ROME MADRID FLORENCE EDINBURGH ZURICH MILAN DUBLIN MANCHESTER COPENHAGEN AMSTERDAM WARSAW KRAKOW HELSINKI BUCHAREST Ground floor is not mandatory 3,500 10,000 sqm GFA We offer: Long-term contracts (20 years) Different types of lease agreements Dun + Bradstreet Risk Evaluation Rating : 1 Treugast AA Rating
Room size 31 sqm Minimum Area Requirements Sample calculation is based on a hotel size of 150 rooms and 450 beds Double/Twin bed 15.5 sqm* Double/Twin bed + Sofa bed 18.5 sqm* Double/Twin bed + Bunk bed 18.5 sqm* Double/Twin bed + 2 Bunk beds 31 sqm* *subject to local building regulations Room size 18.5 sqm Bar / Lounge 100 sqm Guest Kitchen 15 sqm Breakfast Room 180 sqm Reception / Lobby 100 sqm
Reception Guest kitchen Lounge Breakfast room Bathroom Double/Twin bed + Sofa bed Double/Twin bed + Bunk bed Double/Twin bed + 2 Bunk beds
Contact us MEININGER Hotels Schoeneberger Strasse 15 10963 Berlin Email: expansion@meininger-hotels.com
MEININGER Hotels 2018