In memory of Mr. Frans Lambrecht Founder of The Three Corners Company

Corporate 2015

2 In memory of Mr. Frans Lambrecht Founder of The Three Corners Company

Content 5 7 9 11 21 33 37 41 42 CREATING THE THREE CORNERS CORPORATE STRUCTURE ORGANIZATION CHART KEY PERFORMANCE INDICATORS 10 Overview 12 Number of Rooms 14 Occupancy 16 Number of Staff 18 Nationalities OUR HOTELS IN EGYPT 22 El Gouna 24 Hurghada 28 Marsa Alam 30 Marsa Alam - Sharm El Sheikh OUR CONCEPTS BUDAPEST PROJECT OUR HOTELS IN BUDAPEST GETTING THE MESSAGE - ADRESSES 3

July 1996 1987 Opening Foundation The Three Corners Co Empire Hotel - Empire Inn Hurghada July 1989 Opening Empire Beach Resort Hurghada July 1999 Opening Rihana Resort & Rihana Inn El Gouna November 2002 Opening Palmyra Resort Sharm El Sheikh July 2007 Opening Fayrouz Plaza Beach Resort Marsa Alam March 2004 Opening Ocean View Hotel El Gouna A passion for tourism 4

Creating The Three Corners July 2010 Opening Sea Beach Resort Marsa Alam October 2013 Opening Royal Star Beach Resort Hurghada October 2014 Opening Equinox Beach Resort Marsa Alam December 2009 Opening Sunny Beach Resort Hurghada February 2013 Opening Hotel Art Budapest August 2013 Opening Hotel Bristol Budapest Frans Lambrecht, a Belgian textile consultant, who worked by the end of the eighties as topexecutive in the textile sector in the Middle East, came at least once per month to Hurghada and predicted his three sons Didier, Christophe and Pascal, that this part of Egypt, in time would develop into a new Spain; a vision that became reality. The sons could not believe their eyes when they settled in Hurghada, there were only three small hotels and the rest was sand and sea. Their task sounded: Start an own business! Frans Lambrecht - who passed away in 2005 at the age of 65 - could fall back on a very close circle of relations in Egypt to put his sons on track. The brothers rented an empty house, bought a Frigomat ice machine of 7,000 dollars, engaged ten employees in service and they opened in December 1987 the very first ice-cream parlor around the Red Sea. The success was coming very soon and building on their first positive experience, they rapidly opened a restaurant Chez Pascal and a Disco Cha Cha, which became quickly popular. The three businesses were categorized in one company, which referred to the three brothers and it became the company The Three Corners. In 1989, Frans Lambrecht got the idea to go into the hotel business. The Three Corners Village, in Hurghada, started with a capacity of 78 rooms and shortly after the opening, it was extended with 58 extra rooms and then they acquired as well the management of the nearby located Empire Hotel in Hurghada. A milestone in the company s development was when Mr. Lambrecht met Mr. Samih Sawiris, CEO and Chairman of Orascom, whose ideas for the development of the area of El Gouna to one of worlds most beautiful getaways, accorded totally with the vision of Mr. Frans Lambrecht. Their working together became the inspirational force that pinpointed The Three Corners Company to the further development. In 1999 the Lambrecht family, together with other Belgian investors, bought into the Rihana Resort in El Gouna. Following this growth, in March 2004 the hotel chain was expanded with The Three Corners Ocean View Hotel in the Abu Tig Marina in El Gouna, complemented in 2009 with Sunny Beach Resort in the Hurghada area. The family Lambrecht acquired as well the management of a hotel in Sharm El Sheikh, on the Eastern side of the Red Sea as the 4-star The Three Corners Palmyra Resort in Nabq. Important expansion took place in Marsa Alam with the 5-star The Three Corners Fayrouz Plaza Beach Resort, The Three Corners Sea Beach Resort and recently The Three Corners Equinox Beach Resort. Internationally, another important development took place in Hungary. The Three Corners opened two hotels in the Hungarian capital Budapest: The Three Corners Hotel Art and The Three Corners Hotel Bristol. As The Three Corners brand continues to grow, the vision is centered on unique club formulas for families and kids: the Trixie Kids Club and the All Inclusive formulas are the key factors of the success. Further development is centered on concepts as Wellness World and even Water World (Aqua Parks), which started in September 2007 in The Three Corners Rihana Resort, followed by Sunny Beach Resort in Hurghada, Palmyra Resort in Sharm El Sheikh and Sea Beach Resort in Marsa Alam. 5

6 Corporate Structure

THE THREE CORNERS EGYPT HOLDING THE THREE CORNERS FOR HOTELS & TOURISM (MANAGEMENT Co) RIHANA CO CO-OWNER MARINA 2 CO CO-OWNER EGYPT MANAGEMENT 11 RESORTS RIHANA RESORT & RIHANA INN OCEAN VIEW HOTEL THE THREE CORNERS EUROPE HOTEL MANAGEMENT KFT. HUNGARY KIRÁLYI ART CO. CO-OWNER HUNGARY MANAGEMENT 1 CITY HOTEL HOTEL ART HOTEL BRISTOL The Three Corners Hotels & Resorts operates and manages hotels and resorts and is a firm believer in the further development of its strong innovative concepts and solutions with which it can differentiate itself from other hotel chains. To achieve its target, The Three Corners Hotels & Resorts engages in a structural co-operation with national and international groups and organizations, across the range of pure management and real estate co-ownership plus management. The strategic approach for The Three Corners Hotels and Resorts is to attract individual investors and financial groups by offering them strong, long-lasting relationships and the best return on investment 7

8 Organization chart

THE THREE CORNERS FOR HOTELS & TOURISM Didier Lambrecht CEO EXECUTIVE MANAGEMENT Cecile Fache Co-Founder Christope Lambrecht Chief Operating Officer Pascal Lambrecht Vice-President Projects & New developments Amgad Wahib Corporate Director of Finance OPERATIONS MANAGEMENT Hans Peter Haslinger Corporate Director of Operations Michel Boury Corporate Director of Food & Beverage Sameh Abdel Moneim Acting Corporate Director of Sales & Marketing Abd El Fattah Zaki Corporate Director of Engeneering Tony Van Geele Corporate Director of Communications & Public Relations Gihan A. Hakeem Corporate Director of HR and Training Beáta Lambrecht Corporate Director Central Europe Sales Office 9

Operating hotel rooms 2015 3.182 Occupancy rate 2015 76 % 5Number of staff 2015 2.009 Key Performance Indicators 10

Hotel KPI s - Performance TTC Performance Indicator Years 2010-2015 Hotels & Resorts 2010 2011 2012 2013 2014 2015 No. of rooms 3645 2773 2773 2773 2955 3182 Occupancy % 82% 58% 60% 52% 62% 76% Av. room rate/ LE 174 172 164 189 203 220 Rev. PAR/ LE 267 201 214 207 237 272 GOP % 36,75% 24,90% 20,40% 16,50% 24,50% 29,71% From our partners and strategic allies, to every manager and employee at every hotel, we are committed to provide personalized, professional guest service and genuine hospitality at every point, at all our hotels, representing nearly 3.000 guest rooms. The Three Corners Hotels & Resorts will take the opportunity to attack as well new markets by showing initiative as being flexible in strategic planning. The enlargement of the touristic industry has created new opportunities for the hotel and travel industry as there is a high demand for quality accommodation. Hotel branding is expected to grow across all categories. 11

12 Key Performance Indicators

Hotel KPI s - Rooms Evolution number of rooms 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 1163 1549 2025 2296 2792 2940 3114 3645 2773 2773 2773 2955 3182 The Three Corners Hotels & Resorts is growing rapidly. We already have a strong position around the Red Sea and will further expand the activities in the resort business. As a private company, The Three Comers has traditionally relied on private investments which have benefited as the company s growth has produced corres ponding profit. Now, in addition to this loyal and generous investors group, The Three Corners Hotels & Resorts seeks to achieve accelerated growth by the identification of strategic partnerships. 13

14 Key Performance Indicators

Hotel KPI s - Occupancy Average occupancy 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 74% 80% 76% 73% 75% 83% 75% 82% 58% 60% 52% 62% 76% The Three Corners Hotels & Resorts favours a successful loyalty program. Our Silver and Gold Club members are provided with many unique benefits going from free dinners to room upgrade awards. More over, the recognition and upgrades for our members are valid in all our hotels and resorts creating an irresistible lure for The Three Corners enthusiasts. Renowned touroperators and travel agencies are the driving force behind The Three Corners Hotels & Resorts. These are the teams who bring the customers to us. We always aim to provide the best range of products coupled with a strategic marketing policy... and it shows in our consistently high occupancy figures and financial results. 15

16 Key Performance Indicators

Hotel KPI s - Employees Number of staff 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 743 1495 1791 2108 2530 2572 2652 3127 2097 1980 1945 1789 2009 Number of staff The right person in the right place is the basic rule of The Three Corners Hotels & Resorts. As the company is experiencing considerable growth, the Human Resources department is constantly on the lookout for qualified, motivated individuals to join the team. Once identified, we give our managers space to develop their own ideas within a framework laid down by the company. All employees are encouraged to offer their views and suggestions, in keeping the wish to take care for a team spirit within the whole workforce. Success is a Teamwork achievement. Our employees are trained in all disciplines and familiarized with our vision. We stress the importance of the hotel s performance and help establish the supervisory skills and product quality knowledge needed to lead the different operations to success. Our highly trained and motivated employees work together with a clear mandate: the provision of service of a consistently high quality. All our employees are given the chance to realize their own potential within a correctly aligned and clean company vision. Our employees think and act as one big family and this philosophy forms the basis of the company s investment in personnel development. After all, a great hotel is the sum of its people. 17

18 Key Performance Indicators

Hotel KPI s - Nationalities Nordic, Scandinavia 5,1% Egypt 8,1% East Europe 1,5% Hotels El Gouna Russia 1,2% Poland 0,4% French 0,3% Netherlands 25,0% Nordic, Scandinavia 3,0% Poland 3,1% Netherlands 5,4% Hotels Hurghada Belgium 2,2% UK, Ireland 1,1% French 0,4% Others 12,2% East Europe 7,0% Russia 36,1% Others 7,7% Belgium 13,0% Germany 18,2% Germany 12,1% UK, Ireland 15,0% Egypt 22,0% Poland 2,9% Others 5,0% East Europe 8,0% Nordic, Scandinavia 1,4% French Egypt 1,4% 1,8% Czech 4,6% Hotels Marsa Alam UK, Ireland 0,8% Germany 26,4% Others 10,3% UK, Ireland 11,6% Hotel Sharm El Sheikh East Europe Ukraine 0,5% 1,3% Germany 0,3% Belgium 1,4% Russia 34,9% Russia 9,5% Egypt 16,3% Belgium 9,7% Italian 10,7% Netherlands 17,8% Poland 23,3% Austria 2,8% Switzerland 3,6% Russia 4,6% Spain 2,8% Hotels Budapest Israel Far East 2,3% 2,3% Scandinavia 15,4% UK, Ireland 12,7% Belgium, Netherlands 4,8% France 4,9% Hungary 5,2% East Europe 5,8% Germany 9,4% USA, Canada 6,4% Others 8,4% Italy 8,5% Nationalities in all hotels. Regions El Gouna, Hurghada, Marsa Alam, Sharm El Sheikh and Budapest 19

20 Our Hotels in Egypt

EL GOUNA The Three Corners Rihana Resort The Three Corners Rihana Inn The Three Corners Ocean View Hotel HURGHADA The Three Corners Royal Beach Resort The Three Corners Sunny Beach Resort The Three Corners Triton Empire Hotel The Three Corners Triton Empire Inn The Three Corners Triton Empire Beach Resort MARSA ALAM The Three Corners Equinox Beach Resort The Three Corners Fayrouz Plaza Beach Resort The Three Corners Sea Beach Resort SHARM EL SHEIKH The Three Corners Palmyra Resort 21

22 El Gouna

The Three Corners Rihana Resort Official rate: Four Star de luxe Rooms: 268 Swimming pools: 2 The Three Corners Rihana Inn Official rate: Four Star Rooms: 166 Swimming pools: 1 The Three Corners Ocean View Hotel Official rate: Four Star Prestige Rooms: 234 Swimming pools: 2 23

24 Hurghada

The Three Corners Royal Star Beach Resort Official rate: Four star Rooms: 212 Swimming pools: 1 The Three Corners Sunny Beach Resort Official rate: Four star Rooms: 303 Swimming pools: 2 25

26 Hurghada

The Three Corners Triton Empire Hotel & Inn Official rate: Three star & Two star Rooms: 419 + 75 Swimming pools: 2 The Three Corners Triton Empire Beach Resort Official rate: Three star Rooms: 162 Swimming pools: 3 27

28 Marsa Alam

The Three Corners Equinox Beach Resort Official rate: Three star & Two star Rooms: 419 + 75 Swimming pools: 2 The Three Corners Fayrouz Plaza Beach Resort Official rate: Three star Rooms: 162 Swimming pools: 3 29

30 Marsa Alam Sharm El Sheikh

The Three Corners Sea Beach Resort Official rate: Four star Rooms: 324 Swimming pools: 3 The Three Corners Palmyra Resort / Sharm Official rate: Four star Rooms: 331 Swimming pools: 4 31

32 Our concepts

Culinary World Culinary Delights With our All inclusive Systems everything s included from fabulous gourmet meals to snacks and drinks. So indulge in every imaginable wish as often as you want. Trixie Kids World Trixie Club The basic philosophy behind the Trixie Kids Club is that parents and children can take separate vacations and still be together in an environment where children feel at home. Animation World Culinary Delights You can join in the activities organized by our animation team or enjoy the facilities at your own leisure: after all it s your break; your choice. Our animation team offers a full week s schedule for your entertainment. 33

Business World Business World The Three Corners Hotels & Resorts is the perfect business environment. We will cater for full-scale confe rences, business and boardroom meetings to seminars, product launches and your company s social events. Green World Green World The Three Corners inspires people to care for nature. We build understanding of global environmental issues by interpreting the effect these issues have on the desert, the Red Sea and the local community. Our concepts 34

Water World Water World For kids and adults alike... water splashing is great fun. Tube, slide, twist, turn, flush and serpentine into the pool. You ll want to do it over and over again. Sports World Sports World Participate in sporting activities and have a lot of fun besides! This activates body and soul and releases new energy. Our professional animation team offers an exciting daily schedule of recreational and sporting activities. Wellness World Wellness World If you ve never experienced the ultimate pampering then surrender to the endless plea sures of our Wellness and Beauty Centres. Indulge in a full menu of treatments and salon services from make-up to haircare and a massage. 35

36 Budapest project

Lifestyle Hotels Project Budapest City Opening Cat. Rooms Hungary 1st Budapest Boutique Hotel / Hotel Art 02/2013 3* Superior 36 2nd Budapest Boutique Hotel 2016 4* 60 Vision New development is a natural event in strong markets with high demand. Although recent development has been focused on branded products, there has been a high degree of success for the small city Lifestyle hotels. They continue to be a consumer segment that demands a special and differentiated product to suit their individual needs. Lifestyle hotels must fill a special need or provide an unique environment to successfully attract customers away from traditional and more familiar brands. Mission of the Budapest project Lifestyle hotels can be especially profitable. Guests tend to consist of affluent travelers, thus placing lifestyle hotels in the same category as luxury hotels and resorts. Lifestyle hotels are similar to traditional luxury hotels in yielding strong performance, the result of management-intensive operations requiring substantial time and capital resources. Lifestyle hotel expenditures are considerably less than chain hotel operating costs and offer the opportunity of making money and returning adequately on the investment of time and capital investment. 37

38 Budapest project

Lifestyle Hotels The success of Lifestyle Hotels begins with the same fundamentals that lead to the success of other hospitality products: Location Budapest is attractive during multiple or extended seasons and allows high occupancies throughout the year. The hotel s location offers unique and special attributes. The location is accessible and convenient to targeted customer markets as well as to the corporate as the leisure traveler. Market demand The ability to define a market or customer base with needs, which match the product opportunities offered by the hotel as well as the assurance that there is enough of a market or customer base with needs to create enough demand for the operation of the hotel Many customers are concerned with fashion and the right place to stay. The hotels will have about 50 to 150 rooms and be designed by well-renowned architects and designers. The hotels will offer the most environmentally responsible lodging options as well. Quality product The Budapest projects are quality products, which are directly associated with price/value. They have the potential to deliver on customer expectations: the special experience and the ability for a customer to feel a unique difference. Each property is an original, a genuine boutique. And within their walls guests find more than a comfortable spot to rest: they discover a true sense of place. Extended business products are foreseen, not only computer ports in guest room telephones but dedicated ISDN lines or easy Internet access opportunities. A small conference room is available. The hotels offer relaxing and recreational activities as a sauna, a local wine bar, guided excursions, etc. 39

40 Our Hotels in Budapest

The Three Corners Hotel Art Official rate: Three star Superior Rooms: 36 The Three Corners Hotel Bristol Official rate: Four star Rooms: 60 41

Our Adresses Egypt Europe Everything you need to know about The Three Corners and about our diffe rent offers you can find on our homepage www.threecorners.com For quick information you can contact us via request@threecorners.com Central Corporate Offices Corporate Operations Office Egypt Upper Nubia - El Gouna - Red Sea - Egypt Tel.:(2065)3580251 - fax: (2065)3580252 - E-mail: corporate@threecorners.com Corporate Operations Office Central Europe Margit u. 45., 1163 Budapest, Hungary Tel.: +36 1 270 2102 E- mail: hungary.salesoffice@threecorners.com Central Sales & Marketing Offices Sales & Marketing Office Egypt 3 El Portsaidia Company St., Asmaa Fahmy St., Nasr City, Cairo Tel: (20 22) 2904181/2915138/2915429 - Fax: 2904909 - E-mail: info@threecorners.com Central Europe Sales Office Margit u. 45., 1163 Budapest, Hungary Tel.: +36 1 270 2102 E- mail: hungary.salesoffice@threecorners.com North Europe Sales Office E-mail: susanne.lambrecht@threecorners.com 42

www.threecorners.com A Touch of Belgian Hospitality at the Egyptian Red Sea