Instructive Dossier of the International Franchise
Brand and Idea MISTURA is the biggest gastronomic fair in Peru and Latin America. It s a place to celebrate our diversity and share our culture, every peruvian citizen takes pride of it and foreign citizens enjoy the gastronomic boom of Peru. MISTURA Franchise aspires to be a medium for cultural exchange worldwide, as the first franchise Marca Peru and the first Marca País franchise in Latin America.
History The idea was born, in 2008, under the name "Peru Mucho Gusto" and gathered more than 30,000 visitors in 3 days. In 2009, MISTURA was born and, in 6 days, it exceeded 150,000 guests. Until 2017, in its 10th edition, it would achieve annual records of more than 500,000 people. In 2010, Spain was invited and, given the warm welcome, it became a tradition to have a country as a guest in each edition. This, in addition to the thematic areas known as "Worlds", makes of MISTURA an unprecedented celebration.
Bernardo Roca-Rey Bernardo Roca-Rey is president of APEGA, the Peruvian Association of Gastronomy. As father of Novoandina cuisine, he is the main advocate of peruvian gastronomy in the world, and the creator of MISTURA franchise, today a national initiative. He is also a Board Member of Grupo El Comercio, the main media group in Peru, and a renowned authority on diverse topics from politics to viticulture.
Value Proposition Value proposition of MISTURA is based on the following: To promote the national pride of each country through gastronomy. To enhance peruvian gastronomy and culture in the world. To be the first marca-país (country-brand) franchise in Latin America. To give a face and a voice to the main characters of the gastronomic chain.
Products BAZAAR PERUVIAN CORNERS BUSINESS TABLES MISTURA FRANCHISE FOODS AND DRINKS AUDITORIUM AND OTHER PAVILIONS INVITED COUNTRIES THE GRAND MARKET
Products
Numbers
Formats A highly specialized team, in design and operations, supports the implementation and execution of each fair. Formats of MISTURA franchise are: The Fair: On 25,000 m2* with capacity for 125,000 people in 10 days. The Grand Fair: On 50,000 m2* with capacity for 250,000 people in 10 days. These places must comply the conceptual, architectural and operational parameters that guarantee the MISTURA experience. * If performed in a covered area within a convention center, the space required can decrease significantly.
Infrastructure MISTURA COSTA VERDE
Infrastructure MISTURA COSTA VERDE
Infrastructure MISTURA AUDITORIUM
Infrastructure MISTURA WORLD OF BEER
Infrastructure MISTURA GRAND MARKET
Infrastructure
Training and Support The Franchise has been developed based on strategic pillars: financial, operational, legal and commercial of world class. MISTURA system offers each franchisee: Training Program Operating Manuals Support Protocols Marketing Plan
Expansion MISTURA franchise seeks to expand in cities and countries that possess or wish to enhance the following characteristics: Natural wealth Cultural diversity Local gastronomy Ancestral traditions Tourist attractions
Investment and Return Area Development Franchise The Fair Entry Fee: USD 100,000 Initial Investment: USD 360,000 Total Investment: USD 460,000 Royalties: 10 % Contract Period: 7 years renewable Margin Ebitda: 52%
Investment and Return Area Development Franchise The Grand Fair Entry Fee: USD 150,000 Initial Investment: USD 584,000 Total Investment : USD 734,000 Royalties: 10 % Contract Period: 7 years renewable Margin Ebitda: 55%
International Launch Last June, the official launch of MISTURA franchise took place, at Promperú auditorium in Lima, with the support of the Ministry of Foreign Trade and Tourism, and the Ministry of Foreign Affairs. Chefs, businessmen, diplomats, public officials and the main mass media attended the event.
Nexus Franchise Group We are the #1 Latin American firm in consultancy and international merchandising of franchises, with a presence in the main cities of Latin America. We offer services through our Consulting, Brokerage and Capital divisions. In partnership with leading firms, with a presence in the main cities of North America, Europe, the Middle East and Asia, we make up the most important franchise expansion network worldwide. We are the only firm that is a member INTERNATIONAL FRANCHISE ASSOCIATION (IFA) and the Franchise Committee of AMERICAN CHAMBER OF COMMERCE (AmCham) in Latin America.
Contact Be part of our Success Family To request more information about the franchise and its opportunities, write to: nexo@gruponexofranquicia.com